CN104270653A - Method, device and server for obtaining viewing information - Google Patents
Method, device and server for obtaining viewing information Download PDFInfo
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- CN104270653A CN104270653A CN201410521357.4A CN201410521357A CN104270653A CN 104270653 A CN104270653 A CN 104270653A CN 201410521357 A CN201410521357 A CN 201410521357A CN 104270653 A CN104270653 A CN 104270653A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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Abstract
The invention discloses a method, device and server for obtaining viewing information. The method for obtaining the viewing information comprises the steps that user viewing information of all client sides is obtained in real time, wherein the user viewing information comprises playing time and program information corresponding to the playing time; viewing statistical information is generated according to the user viewing information of all the client sides. According to the method, device and service for obtaining the viewing information, accuracy and authenticity of the viewing statistical information are improved, and the real-time requirement of viewing statistic is met.
Description
Technical field
The present invention relates to viewership statistics field, particularly a kind of acquisition methods of audience information, device and server.
Background technology
In audience rating statistical technical field, user behavior analysis refers to when obtaining rating master data, carries out statistics and analysis, therefrom finds user watched rule, finally draw the behavior that user behavior analysis is reported to rating master data.The behavioral data that sample households or individual watch TV programme within each time period of Continuous Observation can be obtained by user watched behavioural analysis, these data can be used for calculating audience ratings and the some other key index relevant to audience ratings, fully can understand the ruuning situation of digital TV network according to the audience ratings calculated and some other key index relevant to audience ratings, thus provide reliable foundation for TV programme optimization and carrying out of value added service of digital television.
At present, the typical practice that viewing behavior research firm takes is: select some and have the family of different population characteristic, installing watching data collecting device in above-mentioned family; When user in above-mentioned family watches TV programme at every turn, need the viewing behavior data initiatively passing through this watching data collecting device record oneself; After viewing behavior research firm gets viewing behavior data, go out user watched behavior by this viewing behavior data analysis.
But there is following technical problem in said method:
(1) impact of the watching data collecting installation cost disposed, the sample size that can gather is usually very limited, and this makes the audience ratings result gone out based on limited quantity sample statistics can produce comparatively big error;
(2) if leaked by family's list of statistics viewing behavior, the relevant benefit colonies such as TV station likely affect their viewing behavior by some modes, thus cause statistics cannot reflect true viewership;
(3) user needs initiatively by the viewing behavior data of watching data collecting device record oneself, after viewing behavior research firm gets viewing behavior data, user watched behavior is gone out by this viewing behavior data analysis, therefore the method real-time statistics cannot go out user watched behavior, thus cannot meet the requirement of real-time of viewership statistics.
Summary of the invention
The invention provides a kind of acquisition methods of audience information, device and server, for improving the accuracy of viewership statistics information and authenticity and meeting the requirement of real-time of viewership statistics.
For achieving the above object, the invention provides a kind of acquisition methods of audience information, comprising:
The user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time;
According to the user watched information of each client, generate viewership statistics information.
Alternatively, the user watched information of described each client of Real-time Obtaining comprises:
The reproduction time that reception client sends in real time and the television channel corresponding with this reproduction time;
According to described reproduction time and described television channel, from program information table, inquire the programme information corresponding with described reproduction time of this television channel.
Alternatively, the user watched information of described each client of Real-time Obtaining comprises:
Receive the programme information corresponding with described reproduction time of real-time this television channel inquired from program information table according to reproduction time and the television channel corresponding with this reproduction time that client sends.
Alternatively, if described viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up the quantity sum playing the client of this programme information at reproduction time got; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up a certain channel got plays the client of this programme information quantity sum at reproduction time; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of channel corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, the described user watched information according to each client, generates viewership statistics information and comprises: the quantity sum playing the client of this programme information at reproduction time of adding up a certain attribute information got; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of the programme information of attribute information corresponding to reproduction time; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up the quantity sum playing the client of this programme information at reproduction time got; According to the quantity sum of the quantity sum of client and the registered client of start, calculate the occupation rate of market of programme information corresponding to reproduction time.
Alternatively, if described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing in special time period according to described reproduction time; The duration sum of each this programme information of client terminal playing in statistics special time period; According to the product of the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of programme information corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting the programme information of each this channel of client terminal playing in special time period according to described reproduction time; The duration sum of the programme information of each this channel of client terminal playing in statistics special time period; According to the product of the duration sum of the programme information of each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of channel corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing of this attribute information in special time period according to described reproduction time and described attribute information; The duration sum of each this programme information of client terminal playing of this attribute information in statistics special time period; According to the product of the duration sum of each this programme information of client terminal playing of this attribute information in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of the programme information of attribute information corresponding to special time period; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing in special time period according to described reproduction time; The duration sum of each this programme information of client terminal playing in statistics special time period; According to the product of the quantity sum of the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculate the occupation rate of market of programme information corresponding to special time period.
Alternatively, described attribute information comprises administrative region or brand.
Alternatively, also comprise:
Receive the rating state information that client sends;
Record described rating state information.
Alternatively, described rating state information comprises zapping information, heartbeat message and/or boot-strap information.
For achieving the above object, the invention provides a kind of acquisition device of audience information, comprising:
Acquisition module, for the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time;
Generation module, for the user watched information according to each client, generates viewership statistics information.
Alternatively, described acquisition module comprises:
First receives submodule, for receiving the reproduction time and the television channel corresponding with this reproduction time that client sends in real time;
Inquiry submodule, for according to described reproduction time and described television channel, inquires the programme information corresponding with described reproduction time of this television channel from program information table.
Alternatively, described acquisition module comprises:
Second receives submodule, for receiving the programme information corresponding with described reproduction time of real-time this television channel inquired from program information table according to reproduction time and the television channel corresponding with this reproduction time that client sends.
Alternatively, described generation module comprises: statistics submodule and calculating sub module;
If described viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, described statistics submodule to play the quantity sum of the client of this programme information at reproduction time for adding up a certain channel that gets; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of channel corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, and described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time of a certain attribute information got; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of the programme information of attribute information corresponding to reproduction time; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module is used for the quantity sum according to the quantity sum of client and the registered client of start, calculates the occupation rate of market of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, described statistics submodule is used for the duration counting each this programme information of client terminal playing in special time period according to described reproduction time, the duration sum of each this programme information of client terminal playing in statistics special time period; Described calculating sub module is used for the product according to the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of programme information corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to special time period, described statistics submodule is used for the duration of the programme information counting each this channel of client terminal playing in special time period according to described reproduction time, the duration sum of the programme information of each this channel of client terminal playing in statistics special time period; Described calculating sub module is used for the product according to the duration sum of the programme information of each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of channel corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, described statistics submodule is used for the duration of each this programme information of client terminal playing counting this attribute information in special time period according to described reproduction time and described attribute information, the duration sum of each this programme information of client terminal playing of this attribute information in statistics special time period; Described calculating sub module is used for the product according to the duration sum of each this programme information of client terminal playing of this attribute information in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of the programme information of attribute information corresponding to special time period; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, described statistics submodule is used for the duration counting each this programme information of client terminal playing in special time period according to described reproduction time, the duration sum of each this programme information of client terminal playing in statistics special time period; Described calculating sub module, for the product of the quantity sum according to the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculates the occupation rate of market of programme information corresponding to special time period.
Alternatively, also comprise:
Receiver module, for receiving the rating state information that client sends;
Logging modle, for recording described rating state information.
For achieving the above object, the invention provides a kind of server, comprising: the acquisition device of above-mentioned audience information.
The present invention has following beneficial effect:
In the acquisition methods of audience information provided by the invention, device and server, the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time, user watched information according to each client generates viewership statistics information, the present invention can draw viewership statistics information according to the user watched information of each client of Real-time Obtaining, without the need to arranging watching data collecting device, thus avoid the error of viewership statistics information generation, improve the accuracy of viewership statistics information; In the present invention, server can the user watched information of each client of Real-time Obtaining, avoids the impact that statistics is subject to relevant benefit colony, thus improve the authenticity of viewership statistics information; The present invention can the user watched information of each client of Real-time Obtaining, and draw viewership statistics information according to user watched information, achieves real-time statistics and go out viewership statistics information, thus meet the requirement of real-time of viewership statistics.
Accompanying drawing explanation
The flow chart of the acquisition methods of a kind of audience information that Fig. 1 provides for the embodiment of the present invention one;
The structural representation of the acquisition device of a kind of audience information that Fig. 2 provides for the embodiment of the present invention two.
Embodiment
For making those skilled in the art understand technical scheme of the present invention better, below in conjunction with accompanying drawing, the acquisition methods of audience information provided by the invention, device and server are described in detail.
The flow chart of the acquisition methods of a kind of audience information that Fig. 1 provides for the embodiment of the present invention one, as shown in Figure 1, the method comprises:
The user watched information of step 101, each client of Real-time Obtaining, user watched information comprises reproduction time and the programme information corresponding with reproduction time.
Each step in the present embodiment can be performed by server.
Alternatively, step 101 specifically can comprise:
Step 1011a, client send reproduction time and the television channel corresponding with this reproduction time to server in real time.
The television channel that client Real time identification is being play, and reproduction time and the television channel corresponding with this reproduction time identified are sent to server.
Wherein, the television channel that client Real time identification is being play specifically can comprise:
Alternatively, client extracts station symbol image from the television channel play, according to station symbol Computer image genration image feature information, from the station symbol model generated in advance, identify the station symbol model corresponding with graphic feature information according to image feature information, determine that the television channel corresponding with the station symbol model identified is the television channel play.
Alternatively, client is characteristic information extraction from the television channel play, mated with the characteristic information that server generates according to the channel data of Real-time Collection by the characteristic information extracted, if the match is successful, the channel that the characteristic information generated by the server that the match is successful is corresponding is defined as the television channel play.
Alternatively, client obtains the channel that user selects, and inquires the television channel corresponding with the channel that user selects, to determine the television channel play from channel map relation table, wherein, channel map relation table comprises channel and the television channel corresponding with channel.
In this step, according to the data-handling capacity of server, client can send reproduction time and the television channel corresponding with this reproduction time by setting-up time interval to server, to realize sending reproduction time and the television channel corresponding with this reproduction time to server in real time.Such as: setting-up time interval can comprise 1s to 60s.
Step 1011b, server, according to described reproduction time and described television channel, inquire the programme information corresponding with described reproduction time of this television channel from program information table.
Particularly, server can inquire whole programme informations of this television channel from program information table, then inquires the programme information corresponding with reproduction time from whole programme informations of this television channel.In the present embodiment, preferably, program information table can comprise electric program menu (Electronic Program Guide, abbreviation: EPG).
Alternatively, step 101 specifically can comprise:
Step 1011c, client in real time according to reproduction time and the television channel corresponding with this reproduction time, the programme information corresponding with described reproduction time of this television channel inquired from program information table.
Particularly, the television channel that client Real-time Collection is being play, to obtain reproduction time and the television channel corresponding with reproduction time, and from program information table, inquire whole programme informations of this television channel, then inquire the programme information corresponding with reproduction time from whole programme informations of this television channel.
In this step, according to the data-handling capacity of server, client can inquire the television channel corresponding with this reproduction time by setting-up time interval, goes out the television channel corresponding with this reproduction time to realize real-time query.Such as: setting-up time interval can comprise 1s to 60s.
Step 1011d, user end to server send reproduction time and the programme information corresponding with reproduction time.
In the present embodiment, the time interval had between reproduction time is setting-up time interval.Then at each reproduction time, client can obtain programme information corresponding to this reproduction time.
Step 102, user watched information according to each client, generate viewership statistics information.
In the present embodiment, viewership statistics information can comprise the occupation rate of market of programme information corresponding to the audience ratings of programme information corresponding to reproduction time, the audience ratings of channel that reproduction time is corresponding, the audience ratings of the programme information of attribute information that reproduction time is corresponding, the audience ratings of programme information that special time period is corresponding, the audience ratings of channel that special time period is corresponding, the audience ratings of the programme information of attribute information that special time period is corresponding or special time period.This attribute information is the attribute information of client, and preferably, this attribute information can be administrative region or the brand of client.In actual applications, attribute information can also comprise the information of other type, will not enumerate herein.
Alternatively, if viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, then step 102 specifically can comprise:
The quantity sum playing the client of this programme information at reproduction time that step 1021a, statistics get.
Step 1021b, according to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of programme information corresponding to reproduction time.
Particularly, the quantity sum of client can be in and be divided by with the quantity sum of registered client, calculate the audience ratings of programme information corresponding to reproduction time.
In the present embodiment, the registered client that registered client comprises start and the registered client of not starting shooting.
Alternatively, if viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, then step 102 specifically can comprise:
The a certain channel that step 1022a, statistics get plays the quantity sum of the client of this programme information at reproduction time.
Step 1022b, according to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of channel corresponding to reproduction time.
Particularly, the quantity sum of the quantity sum registered client of client can be divided by, calculate the audience ratings of channel corresponding to reproduction time.
Alternatively, if viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, then step 102 specifically can comprise:
The quantity sum playing the client of this programme information at reproduction time of a certain attribute information that step 1023a, statistics get.
If when this attribute information is the administrative region of client, this administrative region can comprise IP address or the WIFI locating information of client.
Step 1023b, according to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of the programme information of attribute information corresponding to reproduction time.
Alternatively, if viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, then step 102 specifically can comprise:
The quantity sum playing the client of this programme information at reproduction time that step 1024a, statistics get.
Step 1024b, quantity sum according to the quantity sum of client and the registered client of start, calculate the occupation rate of market of programme information.
Particularly, the quantity sum of the quantity sum of client and registered client can be divided by, calculate the occupation rate of market of programme information corresponding to reproduction time.
Alternatively, if described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, then step 102 specifically can comprise:
Step 1025a, count the duration of each this programme information of client terminal playing in special time period according to described reproduction time.
Particularly, the whole duration of each client in special time period or part duration play this programme information, and in this step, server can calculate according to the reproduction time of this programme information of client terminal playing in special time period the duration playing this programme information.Such as: in special time period, client is play this programme information (reproduction time that namely server receives is 9:00) at 9:00, is then received a programme information every 1 minute server, until 9:10, then no longer receive this programme information, then can calculate the duration playing this programme information is 10 minutes.
The duration sum of each this programme information of client terminal playing in step 1025b, statistics special time period.
Particularly, the duration of each this programme information of client terminal playing in special time period can be added, to draw the duration sum of each this programme information of client terminal playing in special time period.
Step 1025c, product according to the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of programme information corresponding to special time period.
Particularly, the product of the quantity sum of the duration sum of each this programme information of client terminal playing in special time period and special time period and registered client can be divided by, calculate the audience ratings of programme information corresponding to special time period.
Alternatively, if described viewership statistics information comprises the audience ratings of channel corresponding to special time period, then step 102 specifically can comprise:
Step 1026a, count the duration of the programme information of each this channel of client terminal playing in special time period according to described reproduction time.
Particularly, the whole duration of each client in special time period or part duration play one or more programme information of this channel, and in this step, server can calculate according to the reproduction time of the programme information of this channel of client terminal playing in special time period the duration playing this programme information.Such as: in special time period, client is play the programme information (reproduction time that namely server receives is 9:00) of this channel at 9:00, is then received once the programme information of this channel every 1 minute server, until 9:10, then no longer receive the programme information of this channel, then the duration that can calculate the programme information playing this channel is 10 minutes.
The duration sum of the programme information of each this channel of client terminal playing in step 1026b, statistics special time period.
Particularly, the duration of the programme information of each this channel of client terminal playing in special time period can be added, to draw the duration sum of the programme information of each this channel of client terminal playing in special time period.
Step 1026c, product according to the duration sum of the programme information of each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of channel corresponding to special time period.
Particularly, the product of the quantity sum of the duration sum of the programme information of each this channel of client terminal playing in special time period and special time period and registered client can be divided by, calculate the audience ratings of channel corresponding to special time period.
Alternatively, if described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, then step 102 specifically can comprise:
Step 1027a, count the duration of each this programme information of client terminal playing of this attribute information in special time period according to described reproduction time and described attribute information.
Particularly, the whole duration of each client in special time period or part duration play this programme information, and in this step, server can calculate according to the reproduction time of this programme information of client terminal playing in special time period with same attribute information the duration playing this programme information.Such as: if attribute information is administrative region, then in special time period, the client being positioned at same administrative region is play this programme information (reproduction time that namely server receives is 9:00) at 9:00, is then received a programme information every 1 minute server, until 9:10, then no longer receive this programme information, then can calculate the duration playing this programme information is 10 minutes.
The duration sum of each this programme information of client terminal playing of this attribute information in step 1027b, statistics special time period.
Particularly, the duration of each this programme information of client terminal playing of this attribute information in special time period can be added, to draw the duration sum of each this programme information of client terminal playing of this attribute information in special time period.
Step 1027c, product according to the duration sum of each this programme information of client terminal playing of this attribute information in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of the programme information of attribute information corresponding to special time period.
Particularly, the product of the quantity sum of the duration sum of each this programme information of client terminal playing of this attribute information in special time period and special time period and registered client can be divided by, calculate the audience ratings of the programme information of attribute information corresponding to special time period.
Alternatively, if described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, then step 102 specifically can comprise:
Step 1028a, count the duration of each this programme information of client terminal playing in special time period according to described reproduction time.
Particularly, the whole duration of each client in special time period or part duration play this programme information, and in this step, server can calculate according to the reproduction time of this programme information of client terminal playing in special time period the duration playing this programme information.Such as: in special time period, client is play this programme information (reproduction time that namely server receives is 9:00) at 9:00, is then received once the programme information of this channel every 1 minute server, until 9:10, then no longer receive this programme information, then the duration that can calculate the programme information playing this channel is 10 minutes.
The duration sum of each this programme information of client terminal playing in step 1028b, statistics special time period.
Particularly, the duration of each this programme information of client terminal playing in special time period can be added, to draw the duration sum of each this programme information of client terminal playing in special time period.
Step 1028c, product according to the quantity sum of the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculate the occupation rate of market of programme information corresponding to special time period.
Particularly, the product of the quantity sum of the registered client of the duration sum of each this programme information of client terminal playing in special time period and special time period and start can be divided by, to draw the occupation rate of market of the programme information that special time period is corresponding.
Step 103, client obtain rating state information.
When user's zapping, client obtains rating state information.In the present embodiment, rating state information comprises zapping information, heartbeat message and/or boot-strap information.Wherein, zapping information can comprise television channel after zapping time and zapping, and further, this zapping information can also comprise client id; Heartbeat message is the information that client sent according to the time interval, and heartbeat message can comprise the open state of client, live state, channel state and/or position etc.; Boot-strap information can comprise client id, brand and/or type etc.
Step 104, user end to server send rating state information.
Preferably, client sends rating state information by http interface to server.
Step 105, server record rating state information.
In the present embodiment, under server record after rating state information, server can be done the time of staying on the current watched channel of each client, on-off state, each television channel by this rating state information and add up accurately.
In the acquisition methods of the audience information that the present embodiment provides, the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time, user watched information according to each client generates viewership statistics information, the present embodiment can draw viewership statistics information according to the user watched information of each client of Real-time Obtaining, without the need to arranging watching data collecting device, thus avoid the error of viewership statistics information generation, improve the accuracy of viewership statistics information; In the present embodiment, server can the user watched information of each client of Real-time Obtaining, avoids the impact that statistics is subject to relevant benefit colony, thus improve the authenticity of viewership statistics information; The present embodiment can the user watched information of each client of Real-time Obtaining, and draw viewership statistics information according to user watched information, achieves real-time statistics and go out viewership statistics information, thus meet the requirement of real-time of viewership statistics.In the present embodiment, when user's zapping, rating state information can be sent to server by client, make server can count viewership statistics information more timely, thus further increase the accuracy of viewership statistics information and authenticity and further increase the real-time of viewership statistics.
The structural representation of the acquisition device of a kind of audience information that Fig. 2 provides for the embodiment of the present invention two, as shown in Figure 2, this device comprises: acquisition module 11 and generation module 12.
Acquisition module 11 is for the user watched information of each client of Real-time Obtaining, and described user watched information comprises reproduction time and the programme information corresponding with described reproduction time.Generation module 12, for the user watched information according to each client, generates viewership statistics information.
In the present embodiment, acquisition module 11 comprises: first receives submodule 111 and inquiry submodule 112.First receives submodule 111 for the reproduction time that receives client and send in real time and the television channel corresponding with this reproduction time.Inquiry submodule 112, for according to described reproduction time and described television channel, inquires the programme information corresponding with described reproduction time of this television channel from program information table.
In actual applications, alternatively, acquisition module 11 can comprise: second receives submodule.Second receives with the described reproduction time corresponding programme information of real-time this television channel that according to reproduction time and with this reproduction time corresponding television channel from program information table inquire of submodule for receiving client and sending.This kind of situation no longer specifically draws.
In the present embodiment, generation module 12 comprises: statistics submodule 121 and calculating sub module 122.
If described viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, described statistics submodule 121 is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module 122, for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of programme information corresponding to reproduction time.
Or if described viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, described statistics submodule 121 to play the quantity sum of the client of this programme information at reproduction time for adding up a certain channel that gets; Described calculating sub module 122, for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of channel corresponding to reproduction time.
Or, if described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, and described statistics submodule 121 is for adding up the quantity sum playing the client of this programme information at reproduction time of a certain attribute information got; Described calculating sub module 122, for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of the programme information of attribute information corresponding to reproduction time.
Or if described viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, described statistics submodule 121 is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module 122, for the quantity sum according to the quantity sum of client and the registered client of start, calculates the occupation rate of market of programme information corresponding to reproduction time.
Or, if described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, described statistics submodule 121, for counting the duration of each this programme information of client terminal playing in special time period according to described reproduction time, adds up the duration sum of each this programme information of client terminal playing in special time period; Described calculating sub module 122, for the product according to the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of programme information corresponding to special time period.
Or, if described viewership statistics information comprises the audience ratings of channel corresponding to special time period, described statistics submodule 121, for counting the duration of the programme information of each this channel of client terminal playing in special time period according to described reproduction time, adds up the duration sum of the programme information of each this channel of client terminal playing in special time period; Described calculating sub module 122, for the product of the duration sum of the programme information according to each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of channel corresponding to special time period.
Or, if described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, described statistics submodule 121, for counting the duration of each this programme information of client terminal playing of this attribute information in special time period according to described reproduction time and described attribute information, adds up the duration sum of each this programme information of client terminal playing of this attribute information in special time period; Described calculating sub module 122, for the product of the duration sum of each this programme information of client terminal playing according to this attribute information in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of the programme information of attribute information corresponding to special time period.
Or, if described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, described statistics submodule 121, for counting the duration of each this programme information of client terminal playing in special time period according to described reproduction time, adds up the duration sum of each this programme information of client terminal playing in special time period; Described calculating sub module 122, for the product of the quantity sum according to the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculates the occupation rate of market of programme information corresponding to special time period.
Further, this device also comprises: receiver module 13 and logging modle 14.The rating state information that receiver module 13 sends for receiving client; Logging modle 14 is for recording described rating state information.Can see above-described embodiment one to the specific descriptions of rating state information.
The acquisition device of the audience information that the present embodiment provides can the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time, user watched information according to each client generates viewership statistics information, the present embodiment can draw viewership statistics information according to the user watched information of each client of Real-time Obtaining, without the need to arranging watching data collecting device, thus avoid the error of viewership statistics information generation, improve the accuracy of viewership statistics information; In the present embodiment, server can the user watched information of each client of Real-time Obtaining, avoids the impact that statistics is subject to relevant benefit colony, thus improve the authenticity of viewership statistics information; The present embodiment can the user watched information of each client of Real-time Obtaining, and draw viewership statistics information according to user watched information, achieves real-time statistics and go out viewership statistics information, thus meet the requirement of real-time of viewership statistics.In the present embodiment, when user's zapping, rating state information can be sent to server by client, make server can count viewership statistics information more timely, thus further increase the accuracy of viewership statistics information and authenticity and further increase the real-time of viewership statistics.
The embodiment of the present invention three provides a kind of server, and this server comprises the acquisition device of audience information.The acquisition device of the audience information that the acquisition device of this audience information can adopt embodiment two to provide, repeats no more herein.
The server of the audience information that the present embodiment provides can the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time, user watched information according to each client generates viewership statistics information, the present embodiment can draw viewership statistics information according to the user watched information of each client of Real-time Obtaining, without the need to arranging watching data collecting device, thus avoid the error of viewership statistics information generation, improve the accuracy of viewership statistics information; In the present embodiment, server can the user watched information of each client of Real-time Obtaining, avoids the impact that statistics is subject to relevant benefit colony, thus improve the authenticity of viewership statistics information; The present embodiment can the user watched information of each client of Real-time Obtaining, and draw viewership statistics information according to user watched information, achieves real-time statistics and go out viewership statistics information, thus meet the requirement of real-time of viewership statistics.In the present embodiment, when user's zapping, rating state information can be sent to server by client, make server can count viewership statistics information more timely, thus further increase the accuracy of viewership statistics information and authenticity and further increase the real-time of viewership statistics.
Be understandable that, the illustrative embodiments that above execution mode is only used to principle of the present invention is described and adopts, but the present invention is not limited thereto.For those skilled in the art, without departing from the spirit and substance in the present invention, can make various modification and improvement, these modification and improvement are also considered as protection scope of the present invention.
Claims (14)
1. an acquisition methods for audience information, is characterized in that, comprising:
The user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time;
According to the user watched information of each client, generate viewership statistics information.
2. the acquisition methods of audience information according to claim 1, is characterized in that, the user watched information of described each client of Real-time Obtaining comprises:
The reproduction time that reception client sends in real time and the television channel corresponding with this reproduction time;
According to described reproduction time and described television channel, from program information table, inquire the programme information corresponding with described reproduction time of this television channel.
3. the acquisition methods of audience information according to claim 1, is characterized in that, the user watched information of described each client of Real-time Obtaining comprises:
Receive the programme information corresponding with described reproduction time of real-time this television channel inquired from program information table according to reproduction time and the television channel corresponding with this reproduction time that client sends.
4. the acquisition methods of audience information according to claim 1, it is characterized in that, if described viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up the quantity sum playing the client of this programme information at reproduction time got; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up a certain channel got plays the client of this programme information quantity sum at reproduction time; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of channel corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, the described user watched information according to each client, generates viewership statistics information and comprises: the quantity sum playing the client of this programme information at reproduction time of adding up a certain attribute information got; According to the quantity sum of client and the quantity sum of registered client, calculate the audience ratings of the programme information of attribute information corresponding to reproduction time; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, the described user watched information according to each client, generates viewership statistics information and comprises: add up the quantity sum playing the client of this programme information at reproduction time got; According to the quantity sum of the quantity sum of client and the registered client of start, calculate the occupation rate of market of programme information corresponding to reproduction time.
5. the acquisition methods of audience information according to claim 1, it is characterized in that, if described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing in special time period according to described reproduction time; The duration sum of each this programme information of client terminal playing in statistics special time period; According to the product of the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of programme information corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting the programme information of each this channel of client terminal playing in special time period according to described reproduction time; The duration sum of the programme information of each this channel of client terminal playing in statistics special time period; According to the product of the duration sum of the programme information of each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of channel corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing of this attribute information in special time period according to described reproduction time and described attribute information; The duration sum of each this programme information of client terminal playing of this attribute information in statistics special time period; According to the product of the duration sum of each this programme information of client terminal playing of this attribute information in special time period and the quantity sum of special time period and registered client, calculate the audience ratings of the programme information of attribute information corresponding to special time period; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, the described user watched information according to each client, generates viewership statistics information and comprises: the duration counting each this programme information of client terminal playing in special time period according to described reproduction time; The duration sum of each this programme information of client terminal playing in statistics special time period; According to the product of the quantity sum of the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculate the occupation rate of market of programme information corresponding to special time period.
6. the acquisition methods of the audience information according to claim 4 or 5, is characterized in that, described attribute information comprises administrative region or brand.
7. the acquisition methods of audience information according to claim 1, is characterized in that, also comprises:
Receive the rating state information that client sends;
Record described rating state information.
8. the acquisition methods of audience information according to claim 7, is characterized in that, described rating state information comprises zapping information, heartbeat message and/or boot-strap information.
9. an acquisition device for audience information, is characterized in that, comprising:
Acquisition module, for the user watched information of each client of Real-time Obtaining, described user watched information comprises reproduction time and the programme information corresponding with described reproduction time;
Generation module, for the user watched information according to each client, generates viewership statistics information.
10. the acquisition device of audience information according to claim 9, is characterized in that, described acquisition module comprises:
First receives submodule, for receiving the reproduction time and the television channel corresponding with this reproduction time that client sends in real time;
Inquiry submodule, for according to described reproduction time and described television channel, inquires the programme information corresponding with described reproduction time of this television channel from program information table.
The acquisition device of 11. audience informations according to claim 9, is characterized in that, described acquisition module comprises:
Second receives submodule, for receiving the programme information corresponding with described reproduction time of real-time this television channel inquired from program information table according to reproduction time and the television channel corresponding with this reproduction time that client sends.
The acquisition device of 12. audience informations according to claim 9, is characterized in that, described generation module comprises: statistics submodule and calculating sub module;
If described viewership statistics information comprises the audience ratings of programme information corresponding to reproduction time, described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to reproduction time, described statistics submodule to play the quantity sum of the client of this programme information at reproduction time for adding up a certain channel that gets; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of channel corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to reproduction time, described user watched information also comprises the attribute information of client, and described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time of a certain attribute information got; Described calculating sub module is used for according to the quantity sum of client and the quantity sum of registered client, calculates the audience ratings of the programme information of attribute information corresponding to reproduction time; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to reproduction time, described statistics submodule is for adding up the quantity sum playing the client of this programme information at reproduction time got; Described calculating sub module is used for the quantity sum according to the quantity sum of client and the registered client of start, calculates the occupation rate of market of programme information corresponding to reproduction time; Or,
If described viewership statistics information comprises the audience ratings of programme information corresponding to special time period, described statistics submodule is used for the duration counting each this programme information of client terminal playing in special time period according to described reproduction time, the duration sum of each this programme information of client terminal playing in statistics special time period; Described calculating sub module is used for the product according to the duration sum of each this programme information of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of programme information corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of channel corresponding to special time period, described statistics submodule is used for the duration of the programme information counting each this channel of client terminal playing in special time period according to described reproduction time, the duration sum of the programme information of each this channel of client terminal playing in statistics special time period; Described calculating sub module is used for the product according to the duration sum of the programme information of each this channel of client terminal playing in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of channel corresponding to special time period; Or,
If described viewership statistics information comprises the audience ratings of the programme information of attribute information corresponding to special time period, described user watched information also comprises the attribute information of client, described statistics submodule is used for the duration of each this programme information of client terminal playing counting this attribute information in special time period according to described reproduction time and described attribute information, the duration sum of each this programme information of client terminal playing of this attribute information in statistics special time period; Described calculating sub module is used for the product according to the duration sum of each this programme information of client terminal playing of this attribute information in special time period and the quantity sum of special time period and registered client, calculates the audience ratings of the programme information of attribute information corresponding to special time period; Or,
If described viewership statistics information comprises the occupation rate of market of programme information corresponding to special time period, described statistics submodule is used for the duration counting each this programme information of client terminal playing in special time period according to described reproduction time, the duration sum of each this programme information of client terminal playing in statistics special time period; Described calculating sub module, for the product of the quantity sum according to the duration sum of each this programme information of client terminal playing in special time period and the registered client of special time period and start, calculates the occupation rate of market of programme information corresponding to special time period.
The acquisition device of 13. audience informations according to claim 9, is characterized in that, also comprise:
Receiver module, for receiving the rating state information that client sends;
Logging modle, for recording described rating state information.
14. 1 kinds of servers, is characterized in that, comprising: the acquisition device of the arbitrary described audience information of claim 9 to 13.
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