CN103533394A - Information pushing method and device and server - Google Patents
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Abstract
The invention discloses an information pushing method and device and a server. The method comprises the following steps of obtaining the information of a television program to be watched by a user; determining multimedia information corresponding to the information of the television program to be watched; sending the multimedia information to a client side. According to the technical scheme of the information pushing method and device and the server provided by the invention, the server obtains the information of the television program to be watched by the user to determine the multimedia information corresponding to the information of the television program to be watched, and the multimedia information is sent to the client side. According to the technical scheme disclosed by the invention, the multimedia information corresponding to the information of the television program to be watched is sent to the client side before the television program is played, so that the multimedia information can be played in the television program playing process, and the multimedia information related to the television program is played in the proper program scene.
Description
Technical Field
The invention relates to the technical field of smart televisions, in particular to an information pushing method, an information pushing device and a server.
Background
With the increasing popularity of smart televisions and the increasing degree of intelligence of set-top boxes, advertisers in the television advertising market desire an advertising mode that is related to the television program being played and the characteristics of the user watching the television program. For example, when the 19 th episode of a certain tv drama played by a tv station approaches the tail, an advertisement of a certain woman's brand pops up on the screen of a certain user's tv, and the advertisement includes a picture of the woman's brand and an advertisement hint: "XXX (brand name) reminds you to watch 20 th episode of XXX (the name of the tv show) by clicking one key on the remote controller. Among them, "click on remote controller one-touch watch XXX (the name of the tv series) 20 th episode" in the pop-up advertisement is related to the tv program content being played (the 19 th episode of the tv series), and "XXX (the name of brand name) in the advertisement reminds you about the user.
In order to make the effect vivid when being played on a television, the advertisement is usually multimedia information with a large data volume. When the television plays the multimedia information, the multimedia information needs to be downloaded, and the multimedia information needs to be downloaded for a long time. When the multimedia information is downloaded to the television, the television program related to the multimedia information is played completely, so that the multimedia information related to the television program cannot be played in the process of playing the television program, and the multimedia information related to the television program cannot be played in a proper program scene.
Disclosure of Invention
The invention provides an information pushing method, an information pushing device and a server, which are used for playing multimedia information related to a television program in a proper program scene.
In order to achieve the above object, the present invention provides an information pushing method, including:
acquiring information of television programs to be watched by a user;
determining multimedia information corresponding to the information of the television program to be watched;
and sending the multimedia information to a client.
Optionally, the acquiring information of a television program to be watched by a user includes:
acquiring the information of the television program watched by the user;
predicting the information of the television program to be watched according to the information of the television program being watched; or,
acquiring watching history information of a user;
predicting the information of the television program to be watched according to the program list and the watching history information; or,
and receiving the information of the television program to be watched, which is sent by the client.
Optionally, before the determining the multimedia information corresponding to the information of the television program to be watched, the method includes: acquiring equipment information of the client;
the determining the multimedia information corresponding to the information of the television program to be watched comprises: and determining the multimedia information according to the equipment information.
Optionally, the sending the multimedia information to the client includes: directly pushing the multimedia information to a client; or,
sending the download address of the multimedia information to the client, so that the client sends a download request according to the download address;
and sending the multimedia information to the client according to the received downloading request.
Optionally, the sending the multimedia information to the client comprises:
and judging whether the multimedia information is prestored on the client according to a sending history record stored by the client or reported by the client, and if the multimedia information is judged not to be prestored on the client, executing the step of sending the multimedia information to the client.
Optionally, after sending the multimedia information to the client, the method further includes:
and sending a playing instruction to the client so that the client can play the multimedia information according to the playing instruction.
Optionally, the client is arranged on an intelligent television, an intelligent set-top box or a mobile terminal.
In order to achieve the above object, the present invention provides an information pushing method, including:
receiving multimedia information pre-pushed by a server;
and when the television plays the television program corresponding to the multimedia information, playing the multimedia information.
Optionally, the receiving the multimedia information pre-pushed by the server further includes:
acquiring information of television programs to be watched by a user;
and transmitting the information of the television program to be watched to a server.
Optionally, when the television set plays the television program corresponding to the multimedia information, playing the multimedia information includes:
receiving a playing instruction sent by a server when a television plays a television program corresponding to the multimedia information, and playing the multimedia information according to the playing instruction; or,
and when the television is identified to play the television program corresponding to the multimedia information, the multimedia information is played.
In order to achieve the above object, the present invention provides an information pushing apparatus, including:
the first acquisition module is used for acquiring information of television programs to be watched by a user;
the determining module is used for determining the multimedia information corresponding to the information of the television program to be watched;
and the receiving and sending module is used for sending the multimedia information to the client.
Optionally, the first obtaining module includes: an acquisition submodule and a prediction submodule;
the obtaining submodule is used for obtaining the information of the television program watched by the user, and the predicting submodule is used for predicting the information of the television program to be watched according to the information of the television program watched; or,
the acquisition submodule is used for acquiring watching history information of a user, and the prediction submodule is used for predicting the information of the television program to be watched according to a program list and the watching history information;
or, the first obtaining module is specifically configured to receive the information of the television program to be watched, which is sent by the client.
Optionally, the method further comprises: a second acquisition module;
the second obtaining module is used for obtaining the equipment information of the client;
the determining module is specifically configured to determine the multimedia information according to the device information.
Optionally, the transceiver module is specifically configured to directly push the multimedia information to a client; or,
the receiving and sending module is specifically configured to send a download address of the multimedia information to the client, so that the client sends a download request according to the download address, and sends the multimedia information to the client according to the received download request.
Optionally, the method further comprises:
the judging module is used for judging whether the multimedia information is prestored on the client according to the sending history record stored by the judging module or reported by the client, and if the judging module judges that the multimedia information is not prestored on the client, the receiving and sending module is triggered.
Optionally, the transceiver module is further configured to send a play instruction to the client, so that the client plays the multimedia information according to the play instruction.
To achieve the above object, the present invention provides a server comprising: the information pushing device is provided.
The invention has the following beneficial effects:
according to the technical scheme of the information pushing method, the information pushing device and the server, the server obtains the information of the television program to be watched by the user, determines the multimedia information corresponding to the information of the television program to be watched, and sends the multimedia information to the client.
Drawings
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention;
fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention;
fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention;
fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an information pushing apparatus according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information pushing apparatus according to a sixth embodiment of the present invention;
fig. 7 is a schematic structural diagram of a server according to a seventh embodiment of the present invention;
fig. 8 is a schematic structural diagram of an information push system according to an eighth embodiment of the present invention.
Detailed Description
In order to make those skilled in the art better understand the technical solution of the present invention, the following describes in detail an information pushing method, an information pushing device, and an information pushing server provided by the present invention with reference to the accompanying drawings.
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention, and as shown in fig. 1, the information pushing method includes:
step 101, obtaining information of a television program to be watched by a user.
The steps in this embodiment may be performed by a server. In this embodiment, the information about the television program to be watched may include a name of the television program to be watched, or other characteristic information capable of representing the television program. For example, for a television show, the television program information may include: number of episodes of the tv show to be watched.
And 102, determining multimedia information corresponding to the information of the television program to be watched.
In this embodiment, the multimedia information may include: advertisements or program related information. In practical applications, the multimedia information may also be any other information configured to be required to be pushed to the client. For example: the advertisement may include: advertisements associated with information of television programs to be viewed; the program related information may include: the shooting of the television program includes a feature, a trailer, actor information, director information, and/or surrounding merchandise information.
And step 103, sending the multimedia information to the client.
In this embodiment, step 103 may include: the server can directly push the multimedia information to the client. Alternatively, step 103 may further include: the server sends the download address of the multimedia information to the client, the client sends a download request according to the download address, and the server sends the multimedia information to the client according to the received download request.
According to the technical scheme of the information pushing method, the information of the television program to be watched by the user is obtained, the multimedia information corresponding to the information of the television program to be watched is determined, and the multimedia information is sent to the client.
Fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention, and as shown in fig. 2, the information pushing method includes:
In this embodiment, the information of the television program to be watched may include a name of the television program to be watched, and further may include: the number of episodes of the television program to be viewed.
In this embodiment, the server may obtain information of a television program to be watched by the user in three ways, which is specifically as follows:
step 201 may include:
in step 2011a, the server obtains the information of the tv program that the user is watching.
In this embodiment, the information of the television program being watched may include a name of the television program being watched, and further may include: the number of episodes of the television program being viewed.
In this embodiment, the server may send a television program information acquisition request to the client, and the client sends the television program information being watched to the server according to the television program information acquisition request, so that the server acquires the television program information being watched. Or, in this embodiment, the client may actively send the information of the television program being watched to the server, so that the server acquires the information of the television program being watched. The client can acquire the station caption of the television program being watched, identify the channel of the television program being watched through the station caption of the television program being watched, and determine the information of the television program being watched according to the program list and the channel of the television program being watched; or the client can identify the television program information being watched through an audio fingerprint technology or a video fingerprint technology.
Or, the server may send a television program information acquisition request to the client, the client acquires the logo of the television program being watched according to the television program information acquisition request, and sends the logo of the television program being watched to the server, and the server identifies the channel of the television program being watched according to the logo of the television program being watched, and then determines the television program information being watched according to the program list and the channel of the television program being watched.
Or the server can identify the television program information being watched through an audio fingerprint technology or a video fingerprint technology, wherein the audio fingerprint or the video fingerprint can be collected by the client and then sent to the server, and the server compares the audio fingerprint or the video fingerprint to acquire the specific television program information.
In step 2011b, the server predicts the information of the tv program to be watched according to the information of the tv program being watched.
In this embodiment, the television program to be watched and the television program being watched are different television programs or the same television program.
For the case where the television program to be watched is the same as the television program being watched, for example: the information of the television program being watched is information of live broadcast of a certain football game, if the live broadcast of the football game lasts for a long time, the server can predict that the information of the television program to be watched is still the information of the live broadcast of the football game, or if the information of the television program being watched is the 1 st episode of a certain television play, and the broadcast of the television play lasts for a long time, the server can predict that the information of the television program to be watched is still the same episode of the television play.
For the situation that the television program to be watched is different from the television program being watched, the server may identify that the television program information being watched by the user is the 1 st episode of a certain drama, and the episode of the drama is to be played, and may know from the program table that the food program will be played after the episode of the drama is collected, and the television program to be played is the food program.
Alternatively, step 201 may include:
step 2012a, the server obtains the viewing history information of the user.
In this embodiment, the viewing history information of the user may be a list of the received television programs.
In this embodiment, the server may send a viewing history information acquisition request to the client, and the client sends the viewing history information to the server according to the viewing history information acquisition request, so that the server acquires the viewing history information. Or, in this embodiment, the client may actively send the viewing history information to the server, so that the server acquires the viewing history information.
Step 2012b, the server predicts the information of the television program to be watched according to the program list and the watching history information.
Specifically, the server may predict information of a television program to be viewed from the program table based on the viewing history information. Preferably, the program table is an Electronic program menu (EPG).
For example: the user likes to watch the gourmet programs, the watching history information comprises the received gourmet program information, the program list comprises the same gourmet programs, and the server can predict that the television program information to be watched is the gourmet program information in the program list.
In this embodiment, the number of pieces of information of the television program to be watched may include one or more, and the number of pieces of multimedia information corresponding to each piece of information of the television program to be watched may also include one or more.
Alternatively, step 201 may include: and the server receives the information of the television program to be watched, which is sent by the client. The client can acquire the information of the television programs to be watched by the user and send the information of the television programs to be watched to the server. The client can acquire the information of the television program to be watched by the user in two ways, which is specifically as follows:
the client acquires the information of the television program which is being watched, and predicts the information of the television program which is about to be watched according to the information of the television program which is being watched. Specifically, the client can obtain the station caption of the television program being watched, identify the channel of the television program being watched through the station caption of the television program being watched, and determine the information of the television program being watched according to the program list and the channel of the television program being watched; or the client can identify the television program information being watched through an audio fingerprint technology or a video fingerprint technology. In this embodiment, the television program to be watched and the television program being watched are different television programs or the same television program. For the case where the television program to be watched is the same as the television program being watched, for example: the information of the television program being watched is information of live broadcast of a certain football game, if the live broadcast of the football game lasts for a long time, the client can predict that the information of the television program to be watched is still the information of the live broadcast of the football game, or if the information of the television program being watched is the 1 st episode of a certain television play, and the broadcast of the television play lasts for a long time, the client can predict that the information of the television program to be watched is still the same episode of the television play. For the situation that the tv program to be watched is different from the tv program being watched, the client identifies that the tv program information being watched by the user is the 1 st episode of a certain drama, and the episode of the tv program is about to be played, and can know that the food program will be played after the episode of the tv program is played according to the program table.
Or the client predicts the information of the television program to be watched according to the program list and the watching history information. Specifically, the client may predict the information of the television program to be watched from the program table according to the viewing history information. For example: the user likes to watch the gourmet programs, the watching history information comprises the received gourmet program information, the program list comprises the same gourmet programs, and the server can predict that the television program information to be watched is the gourmet program information in the program list.
It should be noted that: in the above step 201, three methods for acquiring the information of the television program to be watched by the user by the server are listed, and in practical applications, other methods may also be adopted to acquire the information of the television program to be watched. For example, the television program to be watched can be directly confirmed according to the previously known broadcasting time of the television program of each channel and the time information.
In this embodiment, the device information may include: geographic location and/or device parameter information. The geographic location is used to indicate a region where a user using the client is located, for example: the geographic location may be Beijing or Shanghai. Wherein the device parameter information may include: and displaying the resolution and/or the operating system information, and the server can select the played multimedia information according to the equipment parameter information and send the multimedia information to the client.
And step 203, the server determines multimedia information corresponding to the information of the television program to be watched according to the equipment information.
In this embodiment, the multimedia information may include advertisements or program related information. In practical applications, the multimedia information may also be any other information configured to be required to be pushed to the client. For example: the advertisement may include: advertisements associated with information of television programs to be viewed; the program related information may include: the shooting of the television program includes a feature, a trailer, actor information, director information, and/or surrounding merchandise information.
For example: the geographical position is Beijing, the television program information to be watched is a certain food program information, the multimedia information is an advertisement, the server can determine that the advertisement corresponding to the food program information is a five-fold advertisement of a Beijing branch store of a certain restaurant, and the display resolution of the advertisement corresponding to the food program information is the display resolution included in the equipment information.
For example: the geographical position is Shanghai, the television program information to be watched is the food program information, the multimedia information is the advertisement, the server can determine that the advertisement corresponding to the food program information is a six-fold advertisement of the Shanghai branch of the restaurant, and the display resolution of the advertisement corresponding to the food program information is the display resolution included in the equipment information.
As can be seen from the above example, for the same tv program to be watched, the advertisement content for the same restaurant is different due to the different geographical locations of the clients. And the display resolution of the advertisement may be different for different clients.
The sending history record is a record of the server sending the multimedia information to the client. In this embodiment, the server may store the transmission history; alternatively, the client may report the transmission history to the server periodically. The server determines whether the multimedia information is pre-stored on the client according to the sending history, if it is determined that the multimedia information is not pre-stored on the client, it indicates that the server has not sent the multimedia information to the client, or the server has sent the multimedia information to the client and the client has deleted the client information, at this time, the server needs to execute step 205; if the multimedia information is pre-stored on the client, which indicates that the server has sent the multimedia information to the client and the client stores the multimedia information, the server does not need to execute the step of sending the multimedia information to the client again.
In this embodiment, step 205 may include: the server can directly push the multimedia information to the client. Alternatively, step 205 may further include: the server sends the download address of the multimedia information to the client, the client sends a download request according to the download address, and the server sends the multimedia information to the client according to the received download request. In practical applications, one of the two transmission methods may be selected according to information such as storage capability, calculation capability, and/or network connection status of the client. For example: if the storage capacity, the computing capacity and/or the network connection state of the client side are good, the server can directly push the multimedia information to the client side; if the storage capacity, the computing capacity and/or the network connection state of the client are in a common state or poor states, the server can firstly send the download address of the multimedia information to the client, and the client sends a download request to the server according to the download address at a proper time, so that the server sends the multimedia information to the client according to the received download request, and in this case, the client can automatically determine the time for downloading the multimedia information.
Therefore, the server realizes the pre-pushing of the multimedia information to the client.
After the client receives the multimedia information, the client needs to store the multimedia information in advance to play the multimedia information when needed because the multimedia information does not need to be played immediately.
The playing instruction is used for instructing the client to play the multimedia information which is stored in the client in advance at the set time. The set time point can be set to a certain time point in the process of playing the television program which is predicted to be watched in advance by the television, and for the server, the server can identify the playing progress of the television programs of all channels and know the specific playing time of all the television programs.
And step 208, the client plays the multimedia information according to the playing instruction.
In this embodiment, when the television set plays the television program corresponding to the multimedia information, the multimedia information is played.
Preferably, the client can delete the multimedia information immediately after playing the multimedia information. Or in practical application, the client can temporarily store the multimedia information and delete the multimedia information periodically according to the storage capacity of the client.
In this embodiment, the client may be disposed on the smart television, the smart set-top box, or the mobile terminal. The television for playing the television program can be an intelligent television or a television connected with an intelligent set-top box. The mobile terminal may include: a cell phone, a tablet computer, MP4, or a portable computer, etc.
If the ue includes a mobile terminal, step 2011a may include: the server receives the television program information which is being watched and sent by the mobile terminal, and the television program information which is being watched is obtained by the mobile terminal from the intelligent television or the television connected with the intelligent set top box. The intelligent television or the television connected with the intelligent set-top box can transmit the information of the television program being watched to the mobile terminal through a short-distance communication technology, for example: the short-distance communication technology is wifi technology.
Or the mobile terminal records the television program being watched from the intelligent television or the television connected with the intelligent set top box, and acquires the information of the television program being watched according to the television program being watched. Specifically, the mobile terminal records a television program being watched from an intelligent television or a television connected with an intelligent set top box, acquires a station caption of the television program being watched through the recorded television program being watched, identifies a channel where the television program being watched is located through the station caption of the television program being watched, and determines information of the television program being watched according to a program list and the channel where the television program being watched is located; or the mobile terminal records the television program being watched from the intelligent television or the television connected with the intelligent set top box, and identifies the television program information being watched through an audio fingerprint technology or a video fingerprint technology according to the television program being watched.
If the client comprises a mobile terminal, step 2012a may include: and the server receives watching history information sent by the mobile terminal, wherein the watching history information is acquired by the mobile terminal from an intelligent television or a television connected with an intelligent set top box. The smart television or the television connected with the smart set-top box can transmit the watching history information to the mobile terminal through a short-distance communication technology, for example: the short-range communication technology is Wi-Fi technology.
According to the technical scheme of the information pushing method, the server obtains the information of the television program to be watched by the user, determines the multimedia information corresponding to the information of the television program to be watched, and sends the multimedia information to the client. The server or the client predicts the information of the television program to be watched according to the information of the television program which is watched by the user or according to the program list and the watching history information of the user, and determines the multimedia information corresponding to the information of the television program to be watched according to the equipment information of the client, wherein the multimedia information combines the information of the television program to be watched and the characteristics of the user, thereby realizing the purpose of pushing personalized multimedia information to the client.
Fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention, and as shown in fig. 3, the information pushing method includes:
The steps in this embodiment may be performed by the client. In this embodiment, the multimedia information is multimedia information corresponding to information of a television program to be watched by a user, in other words, the multimedia information is multimedia information corresponding to a television program to be played by a television.
According to the technical scheme of the information pushing method provided by the embodiment, the multimedia information pre-pushed by the server is received, and the multimedia information is played when the television plays the television program corresponding to the multimedia information.
Fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention, and as shown in fig. 4, the method includes:
In this embodiment, the client may obtain information of a television program to be watched by the user in two ways, which is specifically as follows:
step 401 may include:
step 4011a, the client obtains the information of the television program being watched.
Specifically, the client can obtain the station caption of the television program being watched, identify the channel of the television program being watched through the station caption of the television program being watched, and determine the information of the television program being watched according to the program list and the channel of the television program being watched; or the client can identify the television program information being watched through an audio fingerprint technology or a video fingerprint technology.
Step 4011b, the client predicts the information of the tv program to be watched according to the information of the tv program being watched.
In this embodiment, the television program to be watched and the television program being watched are different television programs or the same television program.
For the case where the television program to be watched is the same as the television program being watched, for example: the information of the television program being watched is information of live broadcast of a certain football game, if the live broadcast of the football game lasts for a long time, the client can predict that the information of the television program to be watched is still the information of the live broadcast of the football game, or if the information of the television program being watched is the 1 st episode of a certain television play, and the broadcast of the television play lasts for a long time, the client can predict that the information of the television program to be watched is still the same episode of the television play.
For the situation that the tv program to be watched is different from the tv program being watched, the client identifies that the tv program information being watched by the user is the 1 st episode of a certain drama, and the episode of the tv program is about to be played, and can know that the food program will be played after the episode of the tv program is played according to the program table.
Alternatively, step 401 may comprise: the client predicts the information of the television program to be watched according to the program list and the watching history information.
Specifically, the client may predict the information of the television program to be watched from the program table according to the viewing history information. For example: the user likes to watch the gourmet programs, the watching history information comprises the received gourmet program information, the program list comprises the same gourmet programs, and the client can predict that the television program information to be watched is the gourmet program information in the program list.
In step 403, the server determines multimedia information corresponding to the information of the television program to be watched.
Specifically, step 403 may include:
step 4031, the server obtains the device information of the client.
For a detailed description of this step, refer to step 202 in the second embodiment, which is not described herein again.
Step 4032, the server determines multimedia information corresponding to the information of the television program to be watched according to the equipment information.
For a detailed description of this step, refer to step 203 in the second embodiment, which is not described herein again.
In this embodiment, step 405 may specifically include: the client receives a playing instruction sent by the server when the television plays the television program corresponding to the multimedia information, and plays the multimedia information according to the playing instruction.
Alternatively, step 405 may specifically include: and the client side plays the multimedia information when recognizing that the television is playing the television program associated with the multimedia information.
According to the technical scheme of the information pushing method provided by the embodiment, the multimedia information pre-pushed by the server is received, and the multimedia information is played when the television plays the television program corresponding to the multimedia information. The client can predict the information of the television program to be watched according to the information of the television program which is watched by the user or according to the program list and the watching history information of the user, and determine the multimedia information corresponding to the information of the television program to be watched according to the equipment information of the client, wherein the multimedia information combines the information of the television program to be watched and the characteristics of the user, thereby realizing the purpose of pushing personalized multimedia information to the client.
Fig. 5 is a schematic structural diagram of an information pushing apparatus according to a fifth embodiment of the present invention, and as shown in fig. 5, the information pushing apparatus includes: the device comprises a first acquisition module 11, a determination module 12 and a transceiver module 13, wherein the first acquisition module 11, the determination module 12 and the transceiver module 13 are connected in sequence.
The first obtaining module 13 is configured to obtain information of a television program to be watched by a user; the determining module 12 is configured to determine multimedia information corresponding to information of a television program to be watched; the transceiving module 13 is used for sending multimedia information to the client.
The information pushing apparatus provided in this embodiment can be used to implement the information pushing apparatus provided in the first embodiment, and for specific description, reference may be made to the first embodiment.
In the technical scheme of the information push device provided by this embodiment, the first obtaining module obtains information of a television program to be watched by a user, the determining module determines multimedia information corresponding to the information of the television program to be watched, and the transceiving module sends the multimedia information to the client.
Fig. 6 is a schematic structural diagram of an information pushing apparatus according to a sixth embodiment of the present invention, as shown in fig. 6, in this embodiment, on the basis of the fifth embodiment, the first obtaining module 11 may further include: the obtaining submodule 111 and the predicting submodule 112 are connected, the obtaining submodule 111 is connected with the predicting submodule 112, and the predicting submodule 112 is connected with the determining submodule 12.
The obtaining submodule 111 is configured to obtain information of a television program that a user is watching, and output the information of the television program that the user is watching to the predicting submodule 112; the prediction sub-module 112 is used for predicting the information of the television program to be watched according to the information of the television program being watched.
Or, the obtaining sub-module 111 is configured to obtain the viewing history information of the user, and output the viewing history information to the predicting sub-module 112; the prediction sub-module 112 is used for predicting the information of the television program to be watched according to the program table and the watching history information.
Further, the information pushing apparatus may further include: and a second obtaining module 14, wherein the second obtaining module 14 is connected with the determining module 12. The second obtaining module 14 is configured to obtain device information of the client, and output the device information to the determining module 12; the determining module 12 is specifically configured to determine the multimedia information according to the device information. In this embodiment, the device information includes: geographic location and/or display resolution.
Further, the transceiving module 13 may be specifically configured to directly push the multimedia information to the client. Or, the transceiver module 13 may be specifically configured to send a download address of the multimedia information to the client, so that the client sends a download request according to the download address, and sends the multimedia information to the client according to the received download request.
Further, the information pushing apparatus may further include: and the judging module 15, the judging module 15 is connected with the transceiver module 13. The judging module 15 is configured to judge whether multimedia information is pre-stored in the client according to a sending history record stored in the judging module or reported by the client, and if it is judged that the multimedia information is not pre-stored in the client, the sending/receiving module 13 is triggered, and the sending/receiving module 13 sends the multimedia information to the client.
Further, the transceiver module 13 is further configured to send a play instruction to the client, so that the client plays the multimedia information according to the play instruction.
In this embodiment, optionally, the first obtaining module 11 may be specifically configured to receive information of a television program to be watched, which is sent by a client.
In this embodiment, the client may be disposed on the smart television, the smart set-top box, or the mobile terminal. When the client includes a mobile terminal, the obtaining sub-module 111 is specifically configured to receive information of a television program being watched, which is sent by the mobile terminal, and output the information of the television program being watched to the predicting sub-module 112, where the information of the television program being watched is obtained by the mobile terminal from an intelligent television or a television connected with an intelligent set-top box.
The information pushing apparatus provided in this embodiment can be used to implement the information pushing apparatus provided in the second embodiment, and for specific description, reference may be made to the second embodiment.
In the technical scheme of the information push device provided by this embodiment, the first obtaining module obtains information of a television program to be watched by a user, the determining module determines multimedia information corresponding to the information of the television program to be watched, and the transceiving module sends the multimedia information to the client. The prediction submodule or the client predicts the information of the television program to be watched according to the information of the television program which is watched by the user or according to the program list and the watching history information of the user, and the determining module determines the multimedia information corresponding to the information of the television program to be watched according to the equipment information of the client, wherein the multimedia information combines the information of the television program to be watched and the characteristics of the user, so that the personalized multimedia information is pushed to the client.
Fig. 7 is a schematic structural diagram of a server according to a seventh embodiment of the present invention, and as shown in fig. 7, the server includes: an information push apparatus 1. The information pushing device may adopt the information pushing device described in the third embodiment or the fourth embodiment.
In the technical scheme of the server provided by this embodiment, the information push device obtains information of a television program to be watched by a user, determines multimedia information corresponding to the information of the television program to be watched, and sends the multimedia information to the client. The information pushing device or the client predicts the information of the television program to be watched according to the information of the television program which is watched by the user or according to the program list and the watching history information of the user, and determines the multimedia information corresponding to the information of the television program to be watched according to the equipment information of the client, wherein the multimedia information combines the information of the television program to be watched and the characteristics of the user, so that the personalized multimedia information is pushed to the client.
Fig. 8 is a schematic structural diagram of an information push system according to an eighth embodiment of the present invention, and as shown in fig. 8, the information push system includes a client 2 and a server 3, and the client 2 is connected to the server 3. The server 3 may adopt the server described in the seventh embodiment, and the client 2 is configured to receive multimedia information.
According to the technical scheme of the information pushing system, the server acquires the information of the television program to be watched by the user, determines the multimedia information corresponding to the information of the television program to be watched, and sends the multimedia information to the client. The server or the client predicts the information of the television program to be watched according to the information of the television program which is watched by the user or according to the program list and the watching history information of the user, and determines the multimedia information corresponding to the information of the television program to be watched according to the equipment information of the client, wherein the multimedia information combines the information of the television program to be watched and the characteristics of the user, thereby realizing the purpose of pushing personalized multimedia information to the client.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (17)
1. An information pushing method, comprising:
acquiring information of television programs to be watched by a user;
determining multimedia information corresponding to the information of the television program to be watched;
and sending the multimedia information to a client.
2. The information push method according to claim 1, wherein the obtaining information of the television program to be watched by the user comprises:
acquiring the information of the television program watched by the user;
predicting the information of the television program to be watched according to the information of the television program being watched; or,
acquiring watching history information of a user;
predicting the information of the television program to be watched according to the program list and the watching history information; or,
and receiving the information of the television program to be watched, which is sent by the client.
3. The information pushing method according to claim 1,
the determining the multimedia information corresponding to the information of the television program to be watched comprises: acquiring equipment information of the client;
the determining the multimedia information corresponding to the information of the television program to be watched comprises: and determining the multimedia information according to the equipment information.
4. The information pushing method according to claim 1,
the sending the multimedia information to the client comprises: directly pushing the multimedia information to a client; or,
sending the download address of the multimedia information to the client, so that the client sends a download request according to the download address;
and sending the multimedia information to the client according to the received downloading request.
5. The information pushing method according to claim 1, wherein the sending the multimedia information to the client comprises:
and judging whether the multimedia information is prestored on the client according to a sending history record stored by the client or reported by the client, and if the multimedia information is judged not to be prestored on the client, executing the step of sending the multimedia information to the client.
6. The information pushing method according to claim 1, further comprising, after the sending the multimedia information to the client:
and sending a playing instruction to the client so that the client can play the multimedia information according to the playing instruction.
7. The information pushing method according to any one of claims 1 to 6, wherein the client is disposed on a smart television, a smart set-top box or a mobile terminal.
8. An information pushing method, comprising:
receiving multimedia information pre-pushed by a server;
and when the television plays the television program corresponding to the multimedia information, playing the multimedia information.
9. The information pushing method according to claim 8, wherein the receiving the multimedia information pre-pushed by the server further comprises:
acquiring information of television programs to be watched by a user;
and transmitting the information of the television program to be watched to a server.
10. The information pushing method according to claim 8 or 9, wherein when the television set plays the television program corresponding to the multimedia information, playing the multimedia information comprises:
receiving a playing instruction sent by a server when a television plays a television program corresponding to the multimedia information, and playing the multimedia information according to the playing instruction; or,
and when the television is identified to play the television program corresponding to the multimedia information, the multimedia information is played.
11. An information pushing apparatus, comprising:
the first acquisition module is used for acquiring information of television programs to be watched by a user;
the determining module is used for determining the multimedia information corresponding to the information of the television program to be watched;
and the receiving and sending module is used for sending the multimedia information to the client.
12. The information pushing device according to claim 11, wherein the first obtaining module includes: an acquisition submodule and a prediction submodule;
the obtaining submodule is used for obtaining the information of the television program watched by the user, and the predicting submodule is used for predicting the information of the television program to be watched according to the information of the television program watched; or,
the acquisition submodule is used for acquiring watching history information of a user, and the prediction submodule is used for predicting the information of the television program to be watched according to a program list and the watching history information;
or, the first obtaining module is specifically configured to receive the information of the television program to be watched, which is sent by the client.
13. The information push device according to claim 11, further comprising: a second acquisition module;
the second obtaining module is used for obtaining the equipment information of the client;
the determining module is specifically configured to determine the multimedia information according to the device information.
14. The information pushing device according to claim 11,
the receiving and sending module is specifically used for directly pushing the multimedia information to a client; or,
the receiving and sending module is specifically configured to send a download address of the multimedia information to the client, so that the client sends a download request according to the download address, and sends the multimedia information to the client according to the received download request.
15. The information push device according to claim 11, further comprising:
the judging module is used for judging whether the multimedia information is prestored on the client according to the sending history record stored by the judging module or reported by the client, and if the judging module judges that the multimedia information is not prestored on the client, the receiving and sending module is triggered.
16. The information pushing device according to claim 11, wherein the transceiver module is further configured to send a play instruction to the client, so that the client can play the multimedia information according to the play instruction.
17. A server, comprising: an information push device according to any one of claims 11 to 16.
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| CN201310464867.8A CN103533394A (en) | 2013-10-08 | 2013-10-08 | Information pushing method and device and server |
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| CN201310464867.8A CN103533394A (en) | 2013-10-08 | 2013-10-08 | Information pushing method and device and server |
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| CN103533394A true CN103533394A (en) | 2014-01-22 |
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| CN201310464867.8A Pending CN103533394A (en) | 2013-10-08 | 2013-10-08 | Information pushing method and device and server |
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