CN102098552A - Advertisement insertion method, device and system in digital copyright management system - Google Patents
Advertisement insertion method, device and system in digital copyright management system Download PDFInfo
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- CN102098552A CN102098552A CN2009102609013A CN200910260901A CN102098552A CN 102098552 A CN102098552 A CN 102098552A CN 2009102609013 A CN2009102609013 A CN 2009102609013A CN 200910260901 A CN200910260901 A CN 200910260901A CN 102098552 A CN102098552 A CN 102098552A
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Abstract
The invention provides an advertisement insertion method, device and system in a digital copyright management system, relating to the field of mobile communication. In the invention, the blindness problem of advertisement input is solved and the copyright expenses are reduced. The method comprises the following steps of: generating a personalized advertisement corresponding to the terminal by an advertisement system according to collected terminal information; determining an insertion point of the advertisement by a content centre according to the content of a program stream; requesting to dispatch the personalized advertisement to the advertisement system by the terminal at the advertisement insertion point of the program stream; and selecting the personalized advertisement from the personalized advertisements corresponding to the terminal by the advertisement system and dispatching the personalized advertisement to the terminal. The technical scheme provided by the invention is suitable for the digital copyright management system.
Description
Technical field
The present invention relates to moving communicating field, relate in particular to the advertisement insertion methods, devices and systems in a kind of system for numeral copyright management.
Background technology
Digital copyright management (Digital Rights Management) technology is a kind of method of protecting digital multimedia content not to be subjected to illegal infringement.Judge by encrypted digital content and additional information whether the user has the right to use this content, to guarantee that content is only to those open uses of having obtained the authorization.
Traditional content marketing model is, content supplier and service provider have only "once-for-all" deal, the value that can not really embody content in the digital media content marketing process, only charge to professional itself.To uncontrollable its illegal propagation of user's the digital content of ordering.
The digital copyright management technology, make content from creation, to issue, to user's use, in the whole life, realize the fair allocat of interests, encouraged the creation passion of content originator greatly, thus the digital content of the more high values of output, professional network operator, also be the popularization of content, improve management mode, thereby promoted more become more meticulous customer account management and marketing management.Therefore the user has obtained the digital content of more more high values, and better business service is experienced thereby obtained better customer service, and the digital copyright management technology has promoted the digital media content industrial chain and entered good benign cycle, has promoted professional prosperity.
Though digital copyright management has changed traditional content marketing model, the source is very single but existing system for numeral copyright management must be paid, have only the user who obtains the authorization that pays to pay this part expense, such expense is a very big financial burden for very most of consumer group, limited the application among the consumer group in this section of digital copyright management technology.
In order to allow more user can watch more clear and high-quality audio-video frequency content, allow in more general encryption that is applied in content of digital copyright management and the management, do not damage simultaneously content provider's interests again, we can use for reference the win debit formula of existing TV programme, break for commercialsy in audio-video frequency content.
But conventional ads is that blind no purpose is unified throws in, and gray like this a big chunk advertising expenditure does not play real propaganda objective; User's time has also been wasted in a lot of simultaneously irrelevant advertisements, allows the user that advertisement is produced a kind of bored psychology.
Summary of the invention
The invention provides the advertisement insertion methods, devices and systems in a kind of system for numeral copyright management, introduce advertising management targetedly, solved the blindness problem of advertisement putting and reduced copyright fee.
Advertisement insertion method in a kind of system for numeral copyright management comprises:
Ad system generates the personalized advertisement corresponding with described terminal according to the end message of collecting;
Content center is determined the spot that breaks for commercialsy according to the content of program stream;
Described terminal issues personalized advertisement at the advertisement insertion point of program stream to described ad system request;
Described ad system is selected personalized advertisement from the personalized advertisement corresponding with described terminal, and issues this personalized advertisement to described terminal.
Further, digital copyright management proxy is arranged in terminal, and this method also comprises:
When described digital copyright management proxy reaches the number of ads of qualification in the personalized advertisement quantity of having intercutted, stop to issue personalized advertisement to described ad system request.
Further, described digital copyright management proxy, also comprised before described ad system request issues the step of personalized advertisement at the advertisement insertion point of program stream:
The number of ads that described digital copyright management proxy obtains the program stream sign and limits from content center.
Further, described digital copyright management proxy, also comprised before described ad system request issues the step of personalized advertisement at the advertisement insertion point of program stream:
Described data copyright management agency sends copyright to the copyright center and obtains request, the number of ads of carrying copyright type, program stream sign and limiting in this request;
Described copyright center obtains request according to described copyright, according to the advertisement insertion of the described content of obtaining from described content center and the described terminal customization advertisement number to the terminal customization, determines the expense of right objects for terminal;
The mind-set terminal is collected corresponding copyright fee in the described copyright;
Described copyright center issues right objects to described digital copyright management proxy after the terminal payment success.
Further, the advertisement insertion method in the above-mentioned system for numeral copyright management also comprises:
Described digital copyright management proxy sends copyright to the copyright center and uses feedback information message after program stream finishes playing, and carries the program stream sign and the personalized advertisement sign of broadcast in this message;
Feedback information message is used according to this copyright in described copyright center, determines the copyright fee of each personalized advertisement correspondence;
The described ad system of mind-set sends advertisement operating position feedback message in the described copyright, carries the copyright fee of each personalized advertisement correspondence in this message;
Described ad system is taken off corresponding copyright fee according to described advertisement operating position feedback message, and pays to described copyright center.
The present invention also provides the advertisement insertion system in a kind of system for numeral copyright management, comprising: ad system, terminal, content center,
Described ad system is used for according to the end message of collecting, and generates the personalized advertisement corresponding with described terminal and according to terminal request, selects personalized advertisement from the personalized advertisement corresponding with described terminal, and issue this personalized advertisement to described terminal;
Described content center is used for the content according to program stream, determines the spot that breaks for commercialsy;
Described terminal is used for the advertisement insertion point at program stream, issues personalized advertisement to described ad system request.
The present invention also provides a kind of digital copyright management proxy, comprising:
The request playing module is used for the advertisement insertion point at program stream, issues personalized advertisement to the ad system request, and plays this personalized advertisement.
Further, above-mentioned digital copyright management proxy also comprises:
The copyright request processing module, be used for sending copyright and obtain request to the copyright center, the number of ads of in this request, carrying copyright type, program stream sign and limiting, receive the right objects that described copyright center issues, and after program stream finishes playing, send copyright to the copyright center and use feedback information message, in this message, carry the program stream sign and the personalized advertisement sign of broadcast.
Embodiments of the invention provide the method for the advertisement insertion in a kind of system for numeral copyright management, device and system, finish intercutting of advertisement by ad system, generate the personalized advertisement corresponding according to the end message of collecting with terminal, select the program stream content of broadcast to determine the spot that breaks for commercialsy by content center according to terminal, issue personalized advertisement at the advertisement insertion point of program stream to the ad system request by terminal, ad system selects personalized advertisement to issue according to the request of terminal, realized to insert advertisement, solved the problem of the mechanism that in program stream, do not break for commercialsy at terminal.
Description of drawings
The flow chart of the advertisement insertion method in a kind of system for numeral copyright management that Fig. 1 provides for embodiments of the invention;
Fig. 2 is the application scenarios schematic diagram of embodiments of the invention;
The structural representation of the advertisement insertion system in a kind of system for numeral copyright management that Fig. 3 provides for embodiments of the invention;
The structural representation of a kind of digital copyright management proxy that Fig. 4 provides for embodiments of the invention;
The structural representation of a kind of digital copyright management proxy that Fig. 5 provides for another embodiment of the present invention.
Embodiment
In the system that uses the digital copyright management technology, the user buys right objects by paying copyright fee to operator, and then downloads corresponding program stream, watches video frequency program.But at present operator has not satisfied simple user and buys copyright and download and watch this simple mode, and attempt commercial advertisement is added wherein, provide advertisement by advertiser, with advertisement insertion in video, advertiser shares part copyright fee both can enrich the copyright fee that terminal experience also can less user be born.
In order to be implemented in personalized advertisement in the system for numeral copyright management, and allow more user can watch more clear and high-quality audio-video frequency content, embodiments of the invention provide a kind of advertisement insertion method, use process that this method breaks for commercialsy in program stream as shown in Figure 1, comprising:
Step 101, terminal login ad system, input terminal information;
The applied environment of embodiments of the invention comprises copyright center 201, content center 202, digital copyright management proxy 203, terminal 204, exterior storage 205 and ad system 206 as shown in Figure 2.Wherein, digital copyright management proxy 203 is integrated in user's the terminal 204.
In this step, the user is when needs program request digital multimedia, at first need to login ad system, by digital copyright management proxy input terminal information, end message comprises the advertisement that user's interest, hobby and expectation are watched, digital copyright management proxy sends to ad system with end message again.
Optionally, if terminal is logined ad system for the first time, ad system can be set up a terminal individuation data storehouse for this terminal, be used to store the end message of this terminal, when this terminal is logined next time, input terminal information not, or the end message of having stored made amendment.
Step 102, ad system generate corresponding personalized advertisement according to end message;
In this step, ad system generates the personalized advertisement resource that meets terminal requirements according to end message, and this resource comprises at least one advertisement.
The advertisement that advertiser throws in all is stored in the ad system in advance, and for each advertisement interpolation label, as " male sex ", " motion " etc., when generating advertising resource, according to the label of end message and advertisement, filter out and meet a plurality of advertisements of terminal, constitute the personalized advertisement resource.
Optionally, also can add precedence information for each advertisement.
Step 103, user login content center, select to want downloaded contents;
The digital multimedia program stream all is stored in the content center, and in this step, the user selects to want downloaded contents by the login content center.
In each program stream, all be provided with at least one advertisement insertion point, use during for the insertion advertisement, cause program to interrupt in order to avoid insert advertisement at random in the place of excellence, influence user experience.
Step 104, user select the type of copyright and the number of ads of qualification;
In this step, the user need select the type of copyright, and as monthly payment or metering, with the foundation as charge, these information are also collected by digital copyright management proxy, closes and sends to content center.
In addition, also need to select the number of ads that limits, selectable scope is not more than the number of advertisement insertion point in the user selected program stream.
Step 105, digital copyright management proxy are downloaded the program stream of selecting by content center;
In this step, according to the result that step 103 user selects, content center is transferred corresponding program stream to digital copyright management proxy, is provided with a plurality of advertisement insertion points in this program stream.
Step 106, digital copyright management proxy send copyright to the copyright center and obtain request;
In this step, the data copyright management agency sends copyright to the copyright center and obtains request, the number of ads of in this request, carrying copyright type, program stream sign and limiting, and the request of obtaining of described copyright is specially beginning rights object acquisition (ROAP) message.
Step 107, copyright center obtain request according to described copyright, determine the copyright fee that user and advertiser should bear, and collect copyright fee to the user;
In this step, the copyright center is according to the number of ads of user's program request, determines the expense that expense that the user deals with and advertiser should bear, and deducts the copyright fee that the user deals with from user's copyright account automatically.
Step 108, copyright center issue right objects to described digital copyright management proxy after the user charges success;
In this step, the copyright center issues right objects to copyright management proxy after the user charges success.
Need to prove, the positional information of advertisement insertion point in the corresponding program stream, can issue node stream in content center is to issue synchronously, when also the copyright center issues right objects in this step, adds the positional information of advertisement insertion point in right objects.
Step 109, digital copyright management proxy issue personalized advertisement at the advertisement insertion point of program stream to described ad system request;
In this step, digital copyright management proxy broadcast program stream is when detecting advertisement insertion point, determine at first whether the personalized advertisement quantity of having play has reached the number of ads that the user limits, if do not reach, then send request to ad system, request issues personalized advertisement.
Owing to set in advance the advertisement insertion point in the program stream,, can not influence normally watching of user so issuing of advertisement is that plot with program stream is associated.
Step 110, ad system are selected personalized advertisement, and are issued this personalized advertisement to described digital copyright management proxy from personalized advertisement resource described to be intercutted;
In this step, ad system is at first determined the personalized advertisement resource of this terminal correspondence, therefrom selecting one by one again, the property advertisement issues, concrete, in the personalized advertisement that does not broadcast, select the high advertisement of priority level preferentially to be handed down to digital copyright management proxy, issue the highest personalized advertisement of priority at first advertisement insertion point, and the like.
Step 111, digital copyright management proxy send copyright to the copyright center and use feedback information message after program stream finishes playing;
In this step, digital copyright management proxy carries the program stream sign and the personalized advertisement sign of broadcast in this message, specifically calculates the copyright fee of each personalized advertisement correspondence for the copyright center.
Feedback information message is used according to this copyright in step 112, copyright center, determines the copyright fee of each personalized advertisement correspondence, and sends advertisement operating position feedback message to described ad system;
In this step, feedback information message is used according to this copyright in the copyright center, determines the copyright fee of each personalized advertisement correspondence, sending in the advertisement operating position feedback message to described ad system, carries the copyright fee of each personalized advertisement correspondence.
Step 113, ad system are taken off corresponding copyright fee according to described advertisement operating position feedback message from the advertiser of each personalized advertisement, and pay to described copyright center.
Embodiments of the invention also provide the advertisement insertion system in a kind of system for numeral copyright management, and this system comprises as shown in Figure 3: ad system 301, terminal 302, content center 303, it is characterized in that,
Described ad system 301, be used for according to the end message of collecting, generate the personalized advertisement corresponding and, from the personalized advertisement corresponding, select personalized advertisement, and issue this personalized advertisement to described terminal 302 with described terminal according to terminal request with described terminal 302;
Described content center 303 is used for the content according to program stream, determines the spot that breaks for commercialsy;
Described terminal 302 is used for to content center 303 request program streams, and at the advertisement insertion point of program stream, issues personalized advertisement to described ad system 301 requests.
Embodiments of the invention also provide a kind of digital copyright management proxy, and its structure comprises as shown in Figure 4:
Further, above-mentioned digital copyright management proxy also comprises as shown in Figure 5:
Copyright request processing module 402, be used for sending copyright and obtain request to the copyright center, the number of ads of in this request, carrying copyright type, program stream sign and limiting, receive the right objects that described copyright center issues, and after program stream finishes playing, send copyright to the copyright center and use feedback information message, in this message, carry the program stream sign and the personalized advertisement sign of broadcast.
Advertisement insertion system in the above-mentioned system for numeral copyright management and digital copyright management proxy, can combine with the advertisement insertion method in a kind of system for numeral copyright management that embodiments of the invention provide, finish intercutting of advertisement by ad system, generate the personalized advertisement corresponding according to the end message of collecting with terminal, select the program stream content of broadcast to determine the spot that breaks for commercialsy by content center according to terminal, issue personalized advertisement at the advertisement insertion point of program stream to the ad system request by terminal, ad system selects personalized advertisement to issue according to the request of terminal, realized to insert advertisement, solved the problem of the mechanism that in program stream, do not break for commercialsy at terminal.And on the basis of above-mentioned insertion advertisement, copyright type of selecting according to terminal by the copyright center and the end messages such as number of ads that limit, determine the copyright fee that terminal and advertiser should bear, respectively to terminal and ad system charge, advertiser and terminals share copyright fee have been realized, enriched the content of digital multimedia services, reduced terminal and used professional rate.
One of ordinary skill in the art will appreciate that and realize that all or part of step that the foregoing description method is carried is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises one of step or its combination of method embodiment when carrying out.
In addition, each functional unit in each embodiment of the present invention can adopt the form of hardware to realize, also can adopt the form of software function module to realize.If described integrated module realizes with the form of software function module and during as independently production marketing or use, also can be stored in the computer read/write memory medium.
The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
The above; only be the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the described protection range of claim.
Claims (8)
1. the advertisement insertion method in the system for numeral copyright management is characterized in that, comprising:
Ad system generates the personalized advertisement corresponding with described terminal according to the end message of collecting;
Content center is determined the spot that breaks for commercialsy according to the content of program stream;
Described terminal issues personalized advertisement at the advertisement insertion point of program stream to described ad system request;
Described ad system is selected personalized advertisement from the personalized advertisement corresponding with described terminal, and issues this personalized advertisement to described terminal.
2. the advertisement insertion method under the system for numeral copyright management according to claim 1 is characterized in that digital copyright management proxy is arranged in terminal, and this method also comprises:
When described digital copyright management proxy reaches the number of ads of qualification in the personalized advertisement quantity of having intercutted, stop to issue personalized advertisement to described ad system request.
3. the advertisement insertion method under the system for numeral copyright management according to claim 1 is characterized in that, described digital copyright management proxy, also comprised before described ad system request issues the step of personalized advertisement at the advertisement insertion point of program stream:
The number of ads that described digital copyright management proxy obtains the program stream sign and limits from content center.
4. the advertisement insertion method under the system for numeral copyright management according to claim 1 is characterized in that, described digital copyright management proxy, also comprised before described ad system request issues the step of personalized advertisement at the advertisement insertion point of program stream:
Described data copyright management agency sends copyright to the copyright center and obtains request, the number of ads of carrying copyright type, program stream sign and limiting in this request;
Described copyright center obtains request according to described copyright, according to the advertisement insertion of the described content of obtaining from described content center and the described terminal customization advertisement number to the terminal customization, determines the expense of right objects for terminal;
The mind-set terminal is collected corresponding copyright fee in the described copyright;
Described copyright center issues right objects to described digital copyright management proxy after the terminal payment success.
5. according to the advertisement insertion method under claim 1 or the 4 described system for numeral copyright management, it is characterized in that, also comprise:
Described digital copyright management proxy sends copyright to the copyright center and uses feedback information message after program stream finishes playing, and carries the program stream sign and the personalized advertisement sign of broadcast in this message;
Feedback information message is used according to this copyright in described copyright center, determines the copyright fee of each personalized advertisement correspondence;
The described ad system of mind-set sends advertisement operating position feedback message in the described copyright, carries the copyright fee of each personalized advertisement correspondence in this message;
Described ad system is taken off corresponding copyright fee according to described advertisement operating position feedback message, and pays to described copyright center.
6. the advertisement insertion system in the system for numeral copyright management comprises: ad system, terminal, content center, it is characterized in that,
Described ad system is used for according to the end message of collecting, and generates the personalized advertisement corresponding with described terminal and according to terminal request, selects personalized advertisement from the personalized advertisement corresponding with described terminal, and issue this personalized advertisement to described terminal;
Described content center is used for the content according to program stream, determines the spot that breaks for commercialsy;
Described terminal is used for the advertisement insertion point at program stream, issues personalized advertisement to described ad system request.
7. a digital copyright management proxy is characterized in that, comprising:
The request playing module is used for the advertisement insertion point at program stream, issues personalized advertisement to the ad system request, and plays this personalized advertisement.
8. digital copyright management proxy according to claim 7 is characterized in that, also comprises:
The copyright request processing module, be used for sending copyright and obtain request to the copyright center, the number of ads of in this request, carrying copyright type, program stream sign and limiting, receive the right objects that described copyright center issues, and after program stream finishes playing, send copyright to the copyright center and use feedback information message, in this message, carry the program stream sign and the personalized advertisement sign of broadcast.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910260901.3A CN102098552B (en) | 2009-12-15 | 2009-12-15 | Advertisement insertion method, device and system in digital copyright management system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910260901.3A CN102098552B (en) | 2009-12-15 | 2009-12-15 | Advertisement insertion method, device and system in digital copyright management system |
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| Publication Number | Publication Date |
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| CN102098552A true CN102098552A (en) | 2011-06-15 |
| CN102098552B CN102098552B (en) | 2014-07-02 |
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| Application Number | Title | Priority Date | Filing Date |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102427555A (en) * | 2011-10-10 | 2012-04-25 | 华为技术有限公司 | Issuing and playing methods of digital programs as well as device and system thereof |
| CN103533394A (en) * | 2013-10-08 | 2014-01-22 | 十分（北京）信息科技有限公司 | Information pushing method and device and server |
| WO2015039477A1 (en) * | 2013-09-22 | 2015-03-26 | 中兴通讯股份有限公司 | Information system, information delivery method and iptv system based on multi-screen interaction |
| CN104618790A (en) * | 2014-07-23 | 2015-05-13 | 腾讯科技（北京）有限公司 | Method and device for playing display content |
-
2009
- 2009-12-15 CN CN200910260901.3A patent/CN102098552B/en not_active Expired - Fee Related
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102427555A (en) * | 2011-10-10 | 2012-04-25 | 华为技术有限公司 | Issuing and playing methods of digital programs as well as device and system thereof |
| WO2015039477A1 (en) * | 2013-09-22 | 2015-03-26 | 中兴通讯股份有限公司 | Information system, information delivery method and iptv system based on multi-screen interaction |
| CN103533394A (en) * | 2013-10-08 | 2014-01-22 | 十分（北京）信息科技有限公司 | Information pushing method and device and server |
| CN104618790A (en) * | 2014-07-23 | 2015-05-13 | 腾讯科技（北京）有限公司 | Method and device for playing display content |
| CN104618790B (en) * | 2014-07-23 | 2018-02-06 | 腾讯科技（北京）有限公司 | A kind of method and device for playing displaying content |
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| Publication number | Publication date |
|---|---|
| CN102098552B (en) | 2014-07-02 |
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