CN102054244A - System and method for implementing advertisement management in digital copyright management - Google Patents
System and method for implementing advertisement management in digital copyright management Download PDFInfo
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- CN102054244A CN102054244A CN2009102108306A CN200910210830A CN102054244A CN 102054244 A CN102054244 A CN 102054244A CN 2009102108306 A CN2009102108306 A CN 2009102108306A CN 200910210830 A CN200910210830 A CN 200910210830A CN 102054244 A CN102054244 A CN 102054244A
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Abstract
The invention provides a system and method for implementing advertisement management in digital copyright management. The method comprises: an advertisement system determines a personalized advertisement for a terminal and sends the personalized advertisement to a content center; and the content center implants the personalized advertisement into a multimedia program and sends the multimedia program to the terminal through a digital copyright management agency. According to the invention, the advertisement management is introduced into the digital copyright management system with pertinence, and the terminal can view interested personalized advertisements, thereby improving the terminal experience.
Description
Technical field
The present invention relates to the digital copyright management technology, relate in particular to a kind of system and method for in digital copyright management, realizing advertising management.
Background technology
Digital copyright management (Digital Rights Management is called for short DRM) technology is a kind of method of protecting digital multimedia content not to be subjected to illegal infringement.Judge by encrypted digital content and additional information whether terminal has the right to use this content, only those open-destinations of having obtained the authorization are used to guarantee content.
Traditional content marketing model is, the sexual transaction for once of content supplier and service provider, the value that can not really embody content in the digital media content marketing process, only charge to professional itself.To uncontrollable its illegal propagation of the digital content of ordering of terminal.The digital copyright management technology, make content from creation, to issue, to the use of terminal, in the whole life, realize the fair allocat of interests, encouraged the creation passion of content originator greatly, thus the digital content of the more high values of output, professional network operator, also be the popularization of content, improve management mode, thereby promoted more become more meticulous customer account management and marketing management.Therefore terminal has obtained the digital content of more more high values, and better business service is experienced thereby obtained better terminal traffic, and the digital copyright management technology has promoted the digital media content industrial chain and entered good benign cycle, has promoted professional prosperity.
Though digital copyright management has changed traditional content marketing model, but the paying of existing system for numeral copyright management source is more single, have only the terminal of obtaining the authorization of paying to pay this part expense, such expense is high for very most of consumer group, limited the application among the consumer group in this section of digital copyright management technology.
In order to allow more terminal can watch more clear and high-quality audio-video frequency content, allow in more general encryption that is applied in content of digital copyright management and the management, do not damage simultaneously content provider's interests again, can use for reference the win debit formula of existing TV programme, in audio-video frequency content, break for commercialsy.But conventional ads is that blind no purpose is unified throws in, and gray like this a big chunk advertising expenditure does not play real propaganda objective; The time of terminal has also been wasted in a lot of simultaneously irrelevant advertisements, allows terminal that advertisement is produced a kind of bored psychology.
Summary of the invention
The technical problem to be solved in the present invention provides a kind of system and method for realizing advertising management in digital copyright management, introduces advertising management targetedly, solves the blindness of advertisement putting and will hang down copyright fee.
In order to address the above problem, the invention provides a kind of system that in digital copyright management, realizes advertising management, comprise terminal, content center, copyright center, also comprise ad system: described ad system is used to the terminal customized advertising and is handed down to described content center; Described content center is used for the advertisement of described terminal customization is embedded into the content that terminal customizes; Described copyright center is used for being embedded into the content number that terminal customizes according to the advertisement of described content of obtaining from described content center and the customization of described terminal, determines the expense of right objects for terminal.
Further, said method also has following characteristics:
The content of described terminal customization is meant multimedia programming.
Further, said method also has following characteristics:
Described ad system comprises the online subsystem of advertisement, personalized advertisement subsystem; The online subsystem of described advertisement is used for the customized advertising request that receiving terminal sends, and notice is to described personalized advertisement subsystem; Described personalized advertisement subsystem is used for the customized advertising request according to the terminal transmission that receives, and generates the advertisement of described terminal customization.
Further, said method also has following characteristics:
Described content center also is used to receive the advertisement number of described terminal customization and notify described personalized advertisement subsystem; Also be used to described terminal that the programme content of downloading or subscribing to is provided; The advertisement that the described terminal that also is used for receiving from described personalized advertisement subsystem customizes embeds the programme content of described terminal downloads or subscription; Described personalized advertisement subsystem also is used for issuing advertisement with the advertisement number equal number of described terminal customization according to the priority of the advertisement of described terminal customization to described content center; Described copyright center also is used for advertisement number according to the multimedia programming content of described terminal subscribes and the customization of described terminal and generates right objects and determine the expense of right objects for terminal, and issues right objects to described terminal.
Further, said method also has following characteristics:
Described content center, also be used for providing to described terminal the programme content of the advertisement that embeds described terminal customization according to the request of described terminal downloads programme content, perhaps, directly push the programme content of the advertisement of the described terminal customization of the predetermined embedding of described terminal to described terminal; Described copyright center also is used for providing described right objects according to the request of described terminal downloads right objects to described terminal, perhaps, directly pushes described right objects to described terminal.
In order to solve the problems of the technologies described above, the present invention also provides a kind of method that realizes advertising management in digital copyright management, and ad system is the terminal customized advertising and is handed down to content center; Content center is embedded into the advertisement of described terminal customization in the content of terminal customization; The advertisement of described content that the copyright center obtains from described content center and the customization of described terminal is embedded into the content number of terminal customization, determines the expense of right objects for terminal.
Further, said method also has following characteristics:
Described ad system comprises the online subsystem of advertisement, personalized advertisement subsystem; The customized advertising request that the online subsystem receiving terminal of described advertisement sends, and notice is to described personalized advertisement subsystem; Described personalized advertisement subsystem generates the advertisement of described terminal customization according to the customized advertising request that the terminal that receives sends.
Further, said method also has following characteristics:
Described terminal is landed described content center, programme content that selection will be downloaded or subscribe to and the advertisement number that provides described terminal to customize, described content center notifies the advertisement number of described terminal customization to described personalized advertisement subsystem, described personalized advertisement subsystem issues advertisement with the advertisement number equal number of described terminal customization according to priority, and described content center embeds the advertisement that receives in the programme content of described terminal downloads or subscription.
Further, said method also has following characteristics:
Described copyright center is determined right objects and is determined the expense of right objects for terminal according to the advertisement number of described terminal subscribes multimedia programming content and described terminal customization, and issues right objects to described terminal.
Further, said method also has following characteristics:
Described content center provides the programme content of the advertisement that embeds described terminal customization to described terminal according to the request of described terminal downloads programme content, perhaps, directly push the programme content of the advertisement of the described terminal customization of the predetermined embedding of described terminal to described terminal; Described copyright center provides described right objects according to the request of described terminal downloads right objects to described terminal, perhaps, directly pushes described right objects to described terminal.
The present invention is in system for numeral copyright management, introduce advertising management targetedly, terminal can be watched its interested personalized advertisement, solve the blindness of advertisement putting and will hang down copyright fee, can improve terminal experience, can also select the quantity of advertisement to decide the expense of copyright according to terminal, for the expenses management aspect of multimedia programming copyright provides a kind of new scheme.
Description of drawings
Fig. 1 is a composition structural drawing of realizing the system of advertising management in digital copyright management;
Fig. 2 is that the system that realizes advertising management in digital copyright management forms structural drawing in detail;
Fig. 3 is a method flow diagram of realizing advertising management in digital copyright management;
Fig. 4 is the method flow diagram of specific embodiment one;
Fig. 5 is the method flow diagram of specific embodiment two;
Fig. 6 is the method flow diagram of specific embodiment three.
Embodiment
As shown in Figure 1, realize that in system for numeral copyright management the system that personalized advertisement is made comprises content center, copyright center, digital copyright management proxy, terminal, external memory storage and ad system.Wherein, content center and copyright center may reside in the same entity.
Content center is used for the advertisement of described terminal customization is embedded into the content that terminal customizes; The content of terminal customization is meant multimedia programming.
The copyright center is the entity of structure and management right objects.
Digital copyright management proxy is arranged in the entity that terminal device carries out control of authority and management, and can also link to each other with digital copyright management proxy is similar to the movable storage device and the network storage equipment.
Terminal is to use the entity of digital content.
External memory storage is used for the related data storage of nonnumeric copyright management proxy, is similar to the movable storage device and the network storage equipment.
Ad system is used to terminal that personalized advertisement is provided, and can directly provide personalized advertisement to terminal, also can will determine personalized advertisement and be sent to content center.
Ad system is responsible for the hobby to different advertisements of collection terminal, generates to meet the personalized advertisement of terminal requirements, and is handed down to that content center is responsible for simultaneously and copyright center mutual.As shown in Figure 2, ad system further comprises: the online subsystem of advertisement, personalized advertisement subsystem, charge subsystem.
The online subsystem of advertisement is used for the customized advertising request that receiving terminal sends, and notifies to the personalized advertisement subsystem; Terminal can be logined the online subsystem of this advertisement, the own interested adline of input.The type of advertisement by system according to dividing with needs, can rude classification, also can carry out the division of more refinement.For example, the digital product class both can be divided into " digital product " this big class, can also be divided into groups such as mobile phone, digital camera, MP3.Terminal can provide the type that contains in a big way also can provide the type that contains more among a small circle to the online subsystem of advertisement.Specifically to the concrete dividing mode of adline, the present invention does not do qualification.
The personalized advertisement subsystem is used for the customized advertising request according to the terminal transmission that receives, and generates the advertisement of described terminal customization; For terminal generates the personalized advertisement of one or more advertisements of the adline that the user needs as terminal; Also be used for issuing advertisement with the advertisement number equal number of described terminal customization to described content center according to the priority of the advertisement of described terminal customization;
Charge subsystem is used for the copyright operating position collected according to the copyright center, calculates the situation of watching of personalized advertisement, watches situation according to advertisement, pays the expense of described personalized advertisement.
Content center, it is the entity of externally being responsible for providing media content, can comprise audio-video frequency content and personalized advertisement content, also be used to the programme content that terminal provides to be needed download or subscribe to, and receiving terminal provide wait to receive the advertisement number, will wait to receive the advertisement number and notify to the personalized advertisement subsystem; The advertisement that the described terminal that also is used for receiving from described personalized advertisement subsystem customizes embeds the programme content of described terminal downloads or subscription.It can be to provide the programme content that embeds personalized advertisement according to the request of terminal downloads programme content to terminal that content center provides the mode of programme content to terminal, perhaps, directly pushes the programme content that embeds personalized advertisement to terminal.
The copyright center is used for being embedded into the content number that terminal customizes according to the advertisement of described content of obtaining from described content center and the customization of described terminal, determines the expense of right objects for terminal; Also be used for receiving copyright and use information, the operating position of personalized advertisement is notified to charge subsystem from terminal; Perhaps the copyright fee that the advertisement number determines that ad system need be paid can also be directly waited to receive according to terminal subscribes in the copyright center.The mode of programme content is provided can be to provide copyright to picture to the request of picture to terminal according to the terminal downloads copyright to the mind-set terminal in the copyright, perhaps, directly pushes copyright to picture to terminal.
In the said system, separately charge for the programme content that embeds personalized advertisement in the copyright center, and terminal is paid for the programme content that embeds personalized advertisement, the expenses on publicity of advertiser's payment personalized advertisement.
As shown in Figure 3, realize that in system for numeral copyright management the method that personalized advertisement is made comprises following content:
Step 301, ad system are that terminal is determined personalized advertisement and is sent to content center.
Concrete, the customized advertising request that the online subsystem receiving terminal of the advertisement of ad system sends, learn the interested adline of terminal, and to notify personalized advertisement subsystem to ad system, personalized advertisement subsystem be that terminal generates and belongs to the personalized advertisement of one or more advertisements of adline as terminal.
Step 302, content center embed personalized advertisement in the multimedia programming and send to terminal by digital copyright management proxy.
Concrete, terminal is landed content center and is selected the programme content that will download or subscribe to and provide to wait to receive the advertisement number, content center will be waited to receive the advertisement number and notify to the personalized advertisement subsystem, the personalized advertisement subsystem issues and waits to receive the personalized advertisement of advertisement number equal number according to the priority of advertisement, and content center embeds the advertisement that receives in the programme content of terminal downloads or subscription and issues.
The copyright center according to described terminal subscribes multimedia programming content and wait to receive the advertisement number determine copyright to the picture, and issuing copyright to picture to described terminal, terminal is required to be expense that copyright pays looking like by described terminal subscribes multimedia programming content with wait to receive the decision of advertisement number.Terminal is sent to the copyright center with copyright use information, charge subsystem to ad system is notified with the operating position of personalized advertisement in the copyright center, charge subsystem calculates the situation of watching of personalized advertisement according to the operating position of personalized advertisement, watch situation according to this, the expense of payment personalized advertisement.
It can be that request according to the terminal downloads programme content provides programme content to terminal that content center provides the mode of programme content to terminal, perhaps, directly pushes programme content to terminal.The mode of programme content is provided can be to provide copyright to picture to the request of picture to terminal according to the terminal downloads copyright to the mind-set terminal in the copyright, perhaps, directly pushes copyright to picture to terminal.
Describe the present invention in detail with specific embodiment below.
Specific embodiment one
As shown in Figure 4, comprise following content in the specific embodiment one:
Step 2, the online subsystem of advertisement feeds back to the personalized advertisement subsystem to the adline of terminal input, generates the personalized advertisement that meets terminal requirements.
Step 3, terminal login content center, the programme content that selection will be downloaded.
Step 4, terminal are selected type (for example with the mode of monthly payment charging or the mode of gradation charging etc.) and the acceptable number of advertisements of copyright to picture.
Step 5, content center feeds back to the personalized advertisement subsystem to terminal acceptable number of advertisements.
Step 6, personalized advertisement subsystem issue the personalized advertisement of terminal acceptable number of advertisements from high to low according to the priority level of advertisement.
Step 7, content center embeds the advertisement that receives wherein according to the plot of content, and the time that advertisement embeds is unfixing.
Step 8, terminal downloads embeds the advertisement content bag.
Step 9, terminal begin to copyright center requests copyright, and after the terminal payment success, the copyright center issues corresponding right objects.
Step 10, the right objects information of terminal feedback capture is given the copyright center.
Step 11, copyright center are according to the use information of right objects, and the use information of feedback of advertisement is given charge subsystem.
Step 12, charge subsystem is to copyright center correspondent advertisement expense.
Specific embodiment two:
As shown in Figure 5, comprise following content in the specific embodiment two:
Step 2, the online subsystem of advertisement feeds back to the personalized advertisement subsystem to the adline of terminal input, generates the personalized advertisement that meets terminal requirements.
Step 3, terminal login content center, the content that selection will be subscribed to and acceptable number of advertisements.
Step 4, terminal is paid accordingly to the copyright center.
The paying of terminal is according to content of watching and the mode of subscribing to and select the number of advertisement to determine, charging way can be that monthly payment charging or gradation are chargeed.
Step 5, content center feeds back to the personalized advertisement subsystem to terminal acceptable number of advertisements.
Step 6, personalized advertisement subsystem issue the personalized advertisement of terminal acceptable number of advertisements from high to low according to the priority level of advertisement.
Step 7, content center embeds advertisement wherein according to the plot of content, and the time that advertisement embeds is unfixing.
Step 8, the content that content center is regular to terminal propelling movement (push) terminal subscribes.
Step 9, the mind-set terminal pushes corresponding right objects in the copyright.
Step 10, the right objects information of terminal feedback capture is given the copyright center.
Step 11, copyright center are according to the use information of copyright, and the use information of feedback of advertisement is given charge subsystem.
Step 12, charge subsystem payment copyright center correspondent advertisement expense.
Specific embodiment three:
As shown in Figure 6, comprise following content in the specific embodiment three:
Step 2, the online subsystem of advertisement feeds back to the personalized advertisement subsystem to the adline of terminal input, generates the personalized advertisement that meets terminal requirements.
Step 3, terminal login content center, the content that selection will be subscribed to and acceptable number of advertisements.
Step 4, content center feeds back to the personalized advertisement subsystem to terminal acceptable number of advertisements.
Step 5, personalized advertisement subsystem issue the personalized advertisement of terminal acceptable number of advertisements from high to low according to the priority level of advertisement.
Step 6, content center embeds advertisement wherein according to the plot of content, and the time that advertisement embeds is unfixing.
Step 7, what content center was regular pushes the content that (push) issues terminal subscribes to terminal.
Step 8, terminal begin to copyright center requests copyright, and after the terminal payment success, the copyright center issues corresponding right objects.
Step 9, the right objects information of terminal feedback capture is given the copyright center.
Step 10, copyright center are according to the use information of copyright, and the use information of feedback of advertisement is given charge subsystem.
Step 11, charge subsystem payment copyright center correspondent advertisement expense.
The present invention is in system for numeral copyright management, introduce advertising management targetedly, terminal can be watched its interested personalized advertisement, can improve terminal experience, can also select the quantity of advertisement to decide the expense of copyright according to terminal, for the expenses management aspect of multimedia programming copyright provides a kind of new scheme.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a system that realizes advertising management in digital copyright management comprises terminal, content center, copyright center, it is characterized in that, also comprises ad system:
Described ad system is used to the terminal customized advertising and is handed down to described content center;
Described content center is used for the advertisement of described terminal customization is embedded into the content that terminal customizes;
Described copyright center is used for being embedded into the content number that terminal customizes according to the advertisement of described content of obtaining from described content center and the customization of described terminal, determines the expense of right objects for terminal.
2. the system as claimed in claim 1 is characterized in that, the content of described terminal customization is meant multimedia programming.
3. system as claimed in claim 1 or 2 is characterized in that, described ad system comprises the online subsystem of advertisement, personalized advertisement subsystem;
The online subsystem of described advertisement is used for the customized advertising request that receiving terminal sends, and notice is to described personalized advertisement subsystem;
Described personalized advertisement subsystem is used for the customized advertising request according to the terminal transmission that receives, and generates the advertisement of described terminal customization.
4. system as claimed in claim 3 is characterized in that,
Described content center also is used to receive the advertisement number of described terminal customization and notify described personalized advertisement subsystem; Also be used to described terminal that the programme content of downloading or subscribing to is provided; The advertisement that the described terminal that also is used for receiving from described personalized advertisement subsystem customizes embeds the programme content of described terminal downloads or subscription;
Described personalized advertisement subsystem also is used for issuing advertisement with the advertisement number equal number of described terminal customization according to the priority of the advertisement of described terminal customization to described content center;
Described copyright center also is used for advertisement number according to the multimedia programming content of described terminal subscribes and the customization of described terminal and generates right objects and determine the expense of right objects for terminal, and issues right objects to described terminal.
5. system as claimed in claim 4 is characterized in that,
Described content center, also be used for providing to described terminal the programme content of the advertisement that embeds described terminal customization according to the request of described terminal downloads programme content, perhaps, directly push the programme content of the advertisement of the described terminal customization of the predetermined embedding of described terminal to described terminal;
Described copyright center also is used for providing described right objects according to the request of described terminal downloads right objects to described terminal, perhaps, directly pushes described right objects to described terminal.
6. a method that realizes advertising management in digital copyright management is characterized in that,
Ad system is the terminal customized advertising and is handed down to content center;
Content center is embedded into the advertisement of described terminal customization in the content of terminal customization;
The advertisement of described content that the copyright center obtains from described content center and the customization of described terminal is embedded into the content number of terminal customization, determines the expense of right objects for terminal.
7. method as claimed in claim 6 is characterized in that, described ad system comprises the online subsystem of advertisement, personalized advertisement subsystem;
The customized advertising request that the online subsystem receiving terminal of described advertisement sends, and notice is to described personalized advertisement subsystem;
Described personalized advertisement subsystem generates the advertisement of described terminal customization according to the customized advertising request that the terminal that receives sends.
8. method as claimed in claim 7 is characterized in that,
Described terminal is landed described content center, programme content that selection will be downloaded or subscribe to and the advertisement number that provides described terminal to customize, described content center notifies the advertisement number of described terminal customization to described personalized advertisement subsystem, described personalized advertisement subsystem issues advertisement with the advertisement number equal number of described terminal customization according to priority, and described content center embeds the advertisement that receives in the programme content of described terminal downloads or subscription.
9. method as claimed in claim 6 is characterized in that,
Described copyright center is determined right objects and is determined the expense of right objects for terminal according to the advertisement number of described terminal subscribes multimedia programming content and described terminal customization, and issues right objects to described terminal.
10. method as claimed in claim 9 is characterized in that,
Described content center provides the programme content of the advertisement that embeds described terminal customization to described terminal according to the request of described terminal downloads programme content, perhaps, directly push the programme content of the advertisement of the described terminal customization of the predetermined embedding of described terminal to described terminal;
Described copyright center provides described right objects according to the request of described terminal downloads right objects to described terminal, perhaps, directly pushes described right objects to described terminal.
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| CN2009102108306A CN102054244A (en) | 2009-11-10 | 2009-11-10 | System and method for implementing advertisement management in digital copyright management |
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| CN2009102108306A CN102054244A (en) | 2009-11-10 | 2009-11-10 | System and method for implementing advertisement management in digital copyright management |
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| CN107085798A (en) * | 2017-03-10 | 2017-08-22 | 重庆超禾科技有限公司 | Information management platform for enterprise |
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| CN101183417A (en) * | 2006-11-16 | 2008-05-21 | 达诺媒体有限公司 | Systems and methods for collaborative content distribution and generation |
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Application publication date: 20110511 |