CN102843430A - Advertisement pushing method based on mobile internet - Google Patents

Advertisement pushing method based on mobile internet Download PDF

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Publication number
CN102843430A
CN102843430A CN2012103090640A CN201210309064A CN102843430A CN 102843430 A CN102843430 A CN 102843430A CN 2012103090640 A CN2012103090640 A CN 2012103090640A CN 201210309064 A CN201210309064 A CN 201210309064A CN 102843430 A CN102843430 A CN 102843430A
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advertisement
pushing platform
software
content
advertisement pushing
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CN102843430B (en
Inventor
孙健
车斌
陈旭
隆克平
徐杰
姚洪哲
张毅
梁雪芬
李乾坤
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University of Electronic Science and Technology of China
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University of Electronic Science and Technology of China
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Abstract

The invention discloses an advertisement pushing method based on the mobile internet. Advertising agencies provide advertising contents for an advertisement pushing platform and pay a certain amount of advertising expense. Meanwhile, a software developer downloads a required software package from the advertisement pushing platform, the software package contains detailed methods of the content advertising on the advertisement pushing platform and advertising content displaying on a mobile terminal of a user, and the software developer enables the software package to be led to an application software developed by the software developer. When the application software is operated, requests are sent, the advertising contents are obtained from the advertisement pushing platform and are displayed, and if a user clicks displayed advertisements, the advertisement pushing platform sends information to inform the advertisement pushing platform. Consequently, the software developer obtains incomes according to times of the acquiring of advertising contents, the advertising contents of the advertising agencies are advertised through the application software of the software developer, paying is based on the advertisement clicked times, and therefore the pulling problem of the incomes of the advertisements between the software developer and the advertisements of the advertising agencies is effectively resolved.

Description

A kind of advertisement sending method based on mobile Internet
Technical field
The invention belongs to mobile internet technical field, more specifically, relate to a kind of advertisement sending method based on mobile Internet.
Background technology
The two combines and becomes one mobile Internet with mobile communication and the Internet.Current, along with the technological continuous lifting of development, mobile communication and the WEB2.0 of 3G, mobile Internet will become a bigger emerging market.
At present, the cellphone subscriber of China has broken through 1,000,000,000, and moving advertising has become one of 3G and following mobile Internet most important applications, and who can control the mobile phone screen, and who will become the bellwether of mobile media (advertisement).But mobile phone advertisement also is in the starting stage, and the implementation that does not also find rests on modes such as note, multimedia message and WAP at present basically, and market and consumer do not approve.So seeking new advertisement implementation becomes the thing that numerous mobile Internet company is dreamed of.
Meanwhile, portable terminal (mobile phone) operating system as one of core of mobile Internet also emerges in an endless stream.Do well out of Android operating system increase income completely pattern and favorable user experience property; Android operating system has obtained a large amount of cellphone subscribers and software developer's support; And become the present Mobile operating system of main flow on the market, and derived a large amount of mobile Internet application products.Therefore, the mobile phone advertisement based on Android operating system also becomes the new markets that numerous advertisers fall over each other to set foot in.
And a large amount of Android software developers is when developing Android and using, and they more are concerned about is how to convert oneself product into income.And domestic reality is at present, because the custom of purchase is not all also formed in consumption, a large amount of paywares is difficult to existence, and third-party software developer is difficult to profit.Therefore, in conjunction with the high speed development of present mobile Internet, mobile phone advertisement, the developer will be a reasonable approach through the pattern of mobile phone advertisement extra earning.
For advertiser; The just input of advertisement that they are concerned about, software development are not that they are the most professional, add the complexity and the very high quality requirement of upper mounting plate; And the operation cost of platform etc., advertiser can not advertising platform of oneself exploitation operation.And simultaneously, for the software developer, the main direction that they pay close attention to still is application development and the income of oneself, and they do not have energy to there is no need stand-alone development one cover advertising platform yet.
Summary of the invention
The objective of the invention is to overcome the deficiency of prior art, a kind of advertisement sending method based on mobile Internet is provided, to solve the propelling movement problem of software developer's income and advertiser's advertisement.
For realizing the foregoing invention purpose, the present invention is based on the advertisement sending method of mobile Internet, it is characterized in that, may further comprise the steps:
(1), advertiser provides ad content to the advertisement pushing platform, pays advertising expense simultaneously; Behind the ad content that each advertiser of advertisement pushing platform acquisition provides, in the ad content table in its input database;
(2), the software developer at first registers on the advertisement pushing platform; And getting access to a legal users name and password, this username and password is that the software developer can obtain the voucher that advertisement and software developer make a profit from the advertisement pushing platform from the advertisement pushing platform; Download a software kit at the advertisement pushing platform then, this software kit contains from the advertisement pushing platform and obtains ad content and in the detailed method of user's mobile phone terminal presenting advertising content;
" user name " that the software developer will obtain, " password " are set in the downloaded software bag, import then in the application software of oneself developing;
(3), the software developer places application software on the internet, offer user's download and install;
(4), user's downloading application software and install from the Internet at the mobile phone terminal of oneself; When application software is moved; Call the method for obtaining ad content in the software kit; Send the request of obtaining advertisement to the advertisement pushing platform, this request includes software developer's " user name ", " password ", with the identification software developer; The number of times increase that the software developer that the advertisement pushing platform is corresponding with " user name ", " password " obtains advertisement once; The number of times that the software developer obtains advertisement obtains the foundation of ad revenue as the software developer;
(5), in the ad content table of advertisement pushing platform from database, select ad content and return to user mobile phone terminal;
(6), the user mobile phone terminal method obtaining the correspondent advertisement content and call presenting advertising content in the software kit shows correspondent advertisement on screen; After the user clicks this advertisement, send a message to the advertisement pushing platform, notice advertisement pushing platform, advertisement pushing platform to the number of clicks increase of respective advertisement once, the number of clicks of advertisement is advertiser's foundation of deducting fees the most.
The objective of the invention is to realize like this:
The present invention is based on the advertisement sending method of mobile Internet, to the advertisement pushing platform ad content is provided, and pay the advertising expense of certain amount of money through advertiser.Simultaneously; The software developer downloads needed software kit from the advertisement pushing platform, has comprised in this software kit from the advertisement pushing platform to obtain ad content and in the detailed method of user's mobile phone terminal presenting advertising content, and the software developer imports to this software kit in the application software of oneself exploitation; When application software is moved; Send request, obtain ad content and demonstration from the advertisement pushing platform, if the user clicks the advertisement of demonstration; Then the advertisement pushing platform sends a message, notice advertisement pushing platform; Like this; The software developer obtains income according to the number of times that obtains ad content; Gray ad content is gone out through software developer's application software advertisement, and pays according to the ad click number of times, thereby and has solved the propelling movement problem of software developer's income and advertiser's advertisement effectively.
Description of drawings
Fig. 1 is a kind of embodiment sketch map of advertisement sending method that the present invention is based on mobile Internet;
Fig. 2 is the anti-false theory diagram of clicking embodiment that the present invention is based among advertisement sending method the present invention of mobile Internet based on IMEI number.
Embodiment
Describe below in conjunction with the accompanying drawing specific embodiments of the invention, so that those skilled in the art understands the present invention better.What need point out especially is that in the following description, when perhaps the detailed description of known function and design can desalinate main contents of the present invention, these were described in here and will be left in the basket.
Fig. 1 is a kind of embodiment sketch map of advertisement sending method that the present invention is based on mobile Internet.
In the present embodiment, as shown in Figure 1, the advertisement sending method that the present invention is based on mobile Internet may further comprise the steps:
Step1: advertiser provides ad content to the advertisement pushing platform, pays advertising expense simultaneously; Behind the ad content that each advertiser of advertisement pushing platform acquisition provides, in the ad content table in its input database;
In the present embodiment, the ad content that provides to the advertisement pushing platform of advertiser comprise advertisement advertiser's page address pointed, advertisement picture, desirable advertisement exhibition method, the adline that will show.Adline can be divided into game class advertisement, service for life class or the like, so as the advertisement pushing platform according to adline with advertisement pushing on the application software of respective type; The advertisement exhibition method is that the advertisement pushing platform provides multiple bandwagon effect, and advertiser can freely select, and comprises flicker, moves, waits at random multiple exhibition method.
In the database of advertisement pushing platform, include three tables, be respectively the ad content table, be used to write down the details of ad content; Developer's information table is used for IMEI (International Mobile Equipment Identity, the i.e. International Mobile Equipment Identity sign indicating number) information that developer's information and cellphone subscriber's information table are used for the recording user mobile phone terminal.
The structure of ad content table is as shown in table 1:
Figure BDA00002064195500041
Table 1
Delegation is exactly ad content, i.e. an audience in the table 1.In the present embodiment, i.e. JavaBean, the advertisement picture is placed on appointed positions by advertisement pushing platform management person, promptly under the images file of Java EE engineering.Exhibition method can freely be selected by advertiser, will in the Jar bag, multiple methods of exhibiting be provided, and is used for showing in user mobile phone terminal.Advertiser pays the advertising expenditure of some, and after the user clicked this advertisement, the advertisement pushing platform can be deducted corresponding cost automatically in remaining sum, when remaining sum is zero, needs advertiser to continue to pay dues, otherwise can stop the propelling movement of advertisement.Total value is multiplied each other by remaining sum and number of clicks and obtains, and the advertisement that remaining sum is many, number of clicks is many can preferentially be pushed, and has both ensured gray interests thus, also can give the user with top-quality advertisement pushing.
The structure of developer's information table is as shown in table 2:
Figure BDA00002064195500042
Table 2
Password in the table 2 is through MD5 (Message Digest Algorithm MD5, i.e. Message Digest Algorithm 5) data encrypted.Obtaining of user mobile phone terminal ad content is when occurring in the user and opening application software.Therefore; The number of times that obtains ad content has been represented the quality of the application software of software developers develop, and the number of times that obtains is many more, and the user that this application software is installed and used in expression is many more; The audient of advertisement is just many more, and also to be the developer be divided into the main foundation with income from platform to this number of times.
The structure of cellphone subscriber's information table is as shown in table 3.
Sequence number The user mobile phone IMEI number Number of clicks The click time
1 322215119854188 1 2012-08-08?11:14:14
2 378125215119854 5 2012-08-09?08:44:57
... ... ... ...
Table 3
Step2: the software developer at first registers on the advertisement pushing platform; And getting access to a legal users name and password, this username and password is that the software developer can obtain the voucher that advertisement and software developer make a profit from the advertisement pushing platform from the advertisement pushing platform; Download a software kit at the advertisement pushing platform then, this software kit contains from the advertisement pushing platform and obtains ad content and in the detailed method of user's mobile phone terminal presenting advertising content;
In the present embodiment, described software kit is the Jar bag;
The Jar bag is Java Archive, is the file format with platform independence.It comprises some classes of having finished writing, then these types is packed.The developer can introduce these Jar bags in the application software of oneself, just can in application software, directly use class and the attribute in the Jar bag then.
In the present embodiment, the Jar bag is provided by the advertisement pushing platform, and it has comprised the Android user mobile phone terminal and has obtained the attribute and the method for advertisement from the advertisement pushing platform.The software developer is as long as download this Jar bag; Import in the Android application software of oneself developing; After setting relevant parameters, call the correlation method in the Jar bag again, just can make the Android application software of oneself developing can be from advertisement pushing platform loading correspondent advertisement content.
In the present embodiment, comprise in the Jar bag:
1. initialization module.This module needs the software developer that details are set, and comprising: " account " that the developer obtains from the advertisement pushing platform, " password ", and this " type of software "." account " and " password " can send to the advertisement pushing platform as parameter, and after checking was passed through, the application software of software developers develop just had the authority acquiring advertisement." type of software " equally also sends to the advertisement pushing platform as parameter; The advertisement pushing platform matches a plurality of correspondent advertisement contents according to " type of software " in the ad content table; It is the ad content what type is the application software of what type just can get access to from the advertisement pushing platform; Realize advertisement putting targetedly, can significantly promote advertising effect.
2. md5 encryption module.This module is used for software developer's password encrypts, and also can be used for the encryption of other critical datas in certain actual implementation process, has effectively ensured the safety of data of developer and advertisement pushing platform.
3. picture download module.After user mobile phone terminal gets access to the corresponding advertisement content that the advertisement pushing platform returns, just download corresponding picture to the SD card of user mobile phone terminal in the assigned catalogue from the advertisement pushing platform according to the pictorial information in the ad content.
4. picture presentation module.After the advertisement picture was downloaded successfully, this module will be judged the advertisement in the ad content " exhibition method ", thereby the decision picture is showed on user's mobile phone with effect in which way.Built-in multiple methods of exhibiting is selective in this module, has realized the diversity of advertising results.
5. advertisement click events module.Be presented on user's the mobile phone when picture after, if the user clicks this picture, then program can be with mobile phone interface through browser directed advertising address homepage.Simultaneously; Can send one from trend advertisement pushing platform and click message, click the IMEI number that comprises user mobile phone terminal in the message, wherein; IMEI; Be that International Mobile Equipment Identity is the abbreviation of International Mobile Equipment Identity sign indicating number, it is made up of 15 bit digital, and the IMEI number whole world of each mobile phone is unique.The purpose of this click message is to let server end at first judge the validity of this click according to IMEI number; Do not surpassed set point if click interval and number of clicks; Then effective, then can deduct the certain amount of money of corresponding advertiser, increase the number of clicks of this advertisement simultaneously.
" user name ", " password " that the software developer will obtain are set to the downloaded software bag, promptly in the Jar bag, import in the application software of oneself developing then; In the present embodiment, application software is based on the tall and erect Android operating system of at present popular peace.
Step3, software developer place application software on the internet, offer user's download and install;
Step4, user downloading application software and install from the Internet at the mobile phone terminal of oneself; When application software is moved; Send the request of obtaining advertisement to the advertisement pushing platform, this request includes software developer's " user name ", " password ", with the identification software developer; The number of times increase that the software developer that the advertisement pushing platform is corresponding with " user name ", " password " obtains advertisement once; The number of times that the software developer obtains advertisement obtains the foundation of ad revenue as the software developer;
In Step5, the advertisement pushing platform ad content table from database, select ad content and return to user mobile phone terminal;
The method that Step6, user mobile phone terminal are obtained the correspondent advertisement content and called presenting advertising content in the software kit automatically shows correspondent advertisement on screen; After the user clicks this advertisement, send one to the advertisement pushing platform and click message, notice advertisement pushing platform.In the present embodiment, click the IMEI number that message also includes user mobile phone terminal;
The mobile phone terminal IMEI number that Step7, judgement are clicked in the message is clicked at interval; Whether confirm to click message effective; Click at interval less than set point, then effective, then the advertisement pushing platform to the number of clicks increase of respective advertisement once; The advertisement pushing platform to the number of clicks increase of respective advertisement once, the number of clicks of advertisement is advertiser's foundation of deducting fees the most.
The successful key of advertisement pushing is fail safe, advertisement rank mechanism, key elements such as anti-false click, advertisement delivery effect and operation cost.Requiring to satisfy professional demand aspect the advertisement pushing platform quality, platform can move after reaching the standard grade safely and reliably, can support the concurrent visit of large-capacity user; Requiring a good algorithm that reasonable rank is carried out in advertisement aspect the rank mechanism; Aspect operation cost, comprise hardware cost and software cost, require to be provided with rational advertisement demonstration and price, with gray investment and software developer's interests repayment maximization.
(1), advertisement pushing platform
In the present embodiment, the advertisement pushing platform uses Java EE+JavaBean+Servlet+MySQL technology.
JavaBean is a java class, in the present embodiment, ad content comprise advertisement advertiser's page address pointed, advertisement picture, desirable advertisement exhibition method, the adline that will show) be exactly a JavaBean.Servlet is the small routine of advertisement pushing platform, and it takes on request that the HTTP user mobile phone terminal sends and the intermediate layer between the application program.
The advertisement pushing platform comprises following three modules:
1. authentication module.This module is used for coming through the request that receives user mobile phone terminal verifying software developer's information.The legal software developer who on this advertisement pushing platform, registered could authority obtain ad content from this Software Development Platform; Simultaneously; Can make amendment to software developer's information of registering at lane database, " obtaining the number of times of advertisement " of this software developer added 1.
2. advertisement screening module.After through checking, the advertisement pushing platform can filter out many ad contents according to " type of software " parameter in the request from the ad content table, and an ad content turns back to the user mobile phone end with ad content again as an audience.
The screening advertisement decides according to each advertisement " total value ", and total value is maximum is pushed to user mobile phone terminal.Multiply each other and obtain and " total value " is " remaining sum " and this advertisement total " number of clicks " of the advertising expense of this advertisement, " number of clicks " multilist shows that this ad quality is relatively good, and is bigger to user's attraction; And what of " remaining sum " have to a certain degree been reflected gray strength and to the attention degree of advertisement.Therefore,, promptly, can give the consumer, also can guarantee gray rights and interests outstanding advertisement pushing based on the advertisement rank of " number of clicks " and " remaining sum " based on " total value ".
3. IMEI authentication module.The function of this module is to prevent false the click.The phenomenon of tens of advertisements of mobile phone terminal click every day is undesired certainly, does not reach advertising effect, also can bring tremendous loss to advertiser.Therefore, this platform adds the IMEI authentication module, and this module can write down the click event that each mobile phone is each IMEI number, judges whether it is that invalid falseness is clicked through blanking time and the number of clicks of clicking.Simultaneously, because the unlatching each time of application software will be obtained an advertisement, whenever obtain an advertisement; In developer's information table, can add 1 to the number of times that obtains advertisement, this number of times that obtains advertisement is the voucher of developer's income; Therefore, in practical application, situation that falseness obtains advertisement might appear (in sometime; Close, restart application software times without number, cause the advertisement number of times that obtains in developer's information table sharply to increase).Thus, we also can be provided with one based on IMEI number according to the anti-false same principle of clicking; Obtain in one day the number of times of advertisement and the time interval of obtaining through judging; Discern advertisement and obtain the method for validity, avoid falseness to obtain with maximum program, the anti-falseness of realization is obtained.
4. library module Updates Information.The function of this module is, for effective click, just can carry out fee deduction treatment to this advertisement, and increase the number of clicks of this advertisement, and then recomputate " total value " according to " remaining sum " and " number of clicks ", upgrades, so that screening next time.
When user mobile phone terminal has request, just, from the ad content table, filter out the correspondent advertisement content according to corresponding request, turn back to the cellphone subscriber terminal.Simultaneously, realize that also other is such as functions such as authentification of user, anti-false clicks.
(2), cellphone subscriber terminal
In the present embodiment, the cellphone subscriber terminal promptly is that the tall and erect application carrier of various peaces is installed.This type of is used in the present embodiment, uses the Android SDK of Google to develop.
The Jar bag that the software developer downloads from the advertisement pushing platform imports the Android engineering that will develop, and develops the tall and erect application software of corresponding peace.When the cellphone subscriber terminal this has been installed and has pacified tall and erect application software, and when opening application software, application software can be opened a thread automatically on the backstage, loading correspondent advertisement content from the advertisement pushing platform.This process, can be presented on the interface of user mobile phone terminal after ad content is downloaded completion the mobile phone user transparent automatically.
Scheme provided by the invention can be carried out md5 encryption to critical data, again in transmission over networks, guarantees fail safe; Advertisement putting has targetedly guaranteed the effect of advertising; Rank mechanism based on remaining sum and number of clicks had both ensured gray interests, also can give the user with the advertisement pushing of (number of clicks is maximum) best in quality; Obtain developer's income pattern of number of times based on advertisement, also can be with developer's benefit maximization; Based on the anti-false click method of mobile phone IMEI number, at utmost must stop invalid illegal click, ensured gray rights and interests; Simultaneously, advertisement the display packing of user mobile phone terminal can freely select by advertiser and a plurality of advertisement in throw in, guaranteed the diversity of advertisement and to user's attraction.
Embodiment
Below an instance of simplifying the present invention will be described.
Previous work:
(1) software developer applies for the registration of to the advertisement pushing platform, obtains username and password thus and is used for checking.Download corresponding Jar bag then, obtain advertisement when being used for Application and Development software.As:
User name: developer password: 111111
(2) advertiser pays the advertising expenditure of certain amount of money to this platform, and the relevant advertisements content is provided, and comprising:
1. this advertisement advertiser's page address pointed;
2. the advertisement picture that will show, be used on user mobile phone terminal, showing;
3. the type of advertisement, as: game class advertisement, service for life class or the like;
4. desired advertisement exhibition method, the advertisement pushing platform provides multiple bandwagon effect, and advertiser can freely select.
(3) software developer uses Android SDK to pacify tall and erect applied software development; And in the application software with the importing oneself of Jar bag; In main Activity-, call the method that number of the account, password, type are set then respectively; The effect of three methods is respectively: name, password and this type of application (as: game class program, service for life class etc.) that the developer is set; After three parameters are provided with completion, can carry out md5 encryption, then these three parameters are attached to behind the URL as request password.And then call-method that advertisement is obtained, after this, this application software can be sent request from the trend server, obtains ad content and shows.Above-described method is included in the Jar bag, and the developer directly calls and gets final product.
Md5 encryption, proof procedure are:
After-advertisement acquisition method started, the correlation method in the Jar bag can start a Service automatically on the user mobile phone terminal backstage.Can construct a URL object in Service, this URL object is made up of two parts: server address, parameter.As:
www.192.168.1.2/Anvertise/getData?user_name=developer&user_psd=96E792 18965EB72C92A549DD5A330112&type=game。After the advertisement pushing platform is received this request, can judge by Servlet, and transfer to corresponding program and handle.
Corresponding program in the platform can be at first compares developer's information of user_name and user_psd and database table 2, judges whether it is registered software developer on the advertisement pushing platform.If user name or password mistake will prevent non-registered developer's visit not to this request response.If checking is passed through, then program is carried out the advertisement screening; Simultaneously, the developer of correspondence " obtains the number of times of advertisement " with it and adds 1 in the his-and-hers watches 2.(4) the choosing of ad content (type of match advertisements)
After checking was passed through, the corresponding program in the platform can from the ad content table, screen like table 1 according to type (type) parameter in the URL request, and selecting is type type and maximum preceding two audiences of total value.An audience is as a JSON (JavaScript Object Notation) object, and two objects deposit a JSONArray in, writes in the output stream request of response user mobile phone terminal.
Thus, the advertisement pushing platform has just been realized the input targetedly of advertisement.Be that user mobile phone terminal is in the application software of using what type; The advertisement pushing platform will to its ad content that pushes same-type as: mobile phone is using a Games Software; Then user's that advertising platform returns to is exactly the advertisement of a type of play, reaches best advertisement delivery effect with this.
(5) download of advertisement picture
After user mobile phone terminal reads the ad content that the advertisement pushing platform returns from the Internet; The URL new according to the name structure of audience picture connects; In the present embodiment, have the name of the picture of two audiences to be respectively: Ad1.jpg and Ad2jpg), the URL of structure is connected to:
www.192.168.1.2/Adertise/images/Ad1.jpg
Www.192.168.1.2/Adertise/images/Ad2.jpg, according to this URL, user mobile phone terminal is from downloading to Ad1.jpg under the Images file and Ad2.jpg picture on the SD card of local handset.The method of pacifying in the tall and erect terminal Jar bag can be judged automatically, if existed this picture then no longer to download.
(6) realization of many advertisements picture, many methods of exhibiting
In the present embodiment, a hiding ImageButton control is arranged on the program interface of user mobile phone terminal.After the advertisement picture of downloading successfully loaded and be shown on the ImageButton control, program ImageButton automatically was set to visible.According to the different exhibition methods of two advertisement pictures, we show it.Bandwagon effect has three kinds: move, flicker and at random.Move effect: the advertisement picture moves to rightmost until disappearance gradually from the Far Left of mobile phone screen, begins to move cycles back and forth then again from the screen Far Left.Flicker effect: the advertisement picture shows two seconds, hides two seconds again, shows two seconds again, hides two seconds, so back and forth.Also can select bandwagon effect at random.
The methods of exhibiting of advertisement picture has been built in the Jar bag of advertisement pushing platform download; Only need advertiser when advertising message is provided, to choose the methods of exhibiting of wanting; User mobile phone terminal can be judged according to it after getting access to the advertisement picture, thereby select methods of exhibiting automatically.If what advertiser was selected is the method for showing at random, then should software using a random function is that advertiser selects a methods of exhibiting automatically.
The implementation procedure of the method is following: at first the Ad1.jpg picture is loaded on the ImageButton control, Shows Picture.Add bandwagon effect (moving or flicker) to control then; When control moves to that rightmost disappears or flicker back when hiding, immediately the Ad2.jpg picture is loaded on the ImageButton control, again according to the bandwagon effect of second advertisement; Second advertisement showed, so back and forth.
Thus, just realized that two circulations of advertisement on an ImageButton show, have guaranteed that different advertisement has different bandwagon effects when saving source of screen.Simultaneously, on ImageButton, be provided with one and monitor function, which advertisement picture what judge current demonstration is.Therefore, when the user clicked the advertisement picture, program can be called browser automatically, and opened respective advertisement merchant's homepage network address according to the judgement of monitoring function, reached advertising effect, had also promoted efficient.
The anti-falseness of (7) binding IMEI number is clicked
In the present embodiment, as shown in Figure 2ly clicked correspondent advertisement as the user, user mobile phone terminal can be sent one to the advertisement pushing platform and click message when being jumped to the corresponding page.This clicks the IMEI number that has comprised user mobile phone terminal in the message.
When the advertisement pushing platform is received this IMEI number, in the cellphone subscriber's information table from database, as inquiring about in the table 3; If there is not this IMEI number; In table, promptly add delegation in the table 3, and be changed to 1 to the number of clicks of this IMEI number; And the current time is write in the table; In the click time field that promptly this IMEI number is corresponding in the table 3, and in ad content table such as table 1, this ad content is operated, the number of clicks that comprises this advertisement adds 1 and reduces with remaining sum;
This IMEI number has been arranged, and then with cellphone subscriber's information table, the number of clicks field that promptly IMEI number is corresponding in the table 3 adds 1; Again with cellphone subscriber's information table; Promptly pairing click time of this IMEI number and current system time compare in the table 3, if greater than set point 24 hours, then with cellphone subscriber's information table; Promptly the pairing number of clicks of this IMEI number is changed to 1 in the table 3, and current system time is write this; If less than 24 hours, then judge cellphone subscriber's information table again, i.e. the corresponding number of clicks of this IMEI number in the table 3; If number of clicks is greater than 5; Then do not do any operation, if number of clicks is less than 5, then at the ad content table; Promptly in the table 1 this ad content is operated, the number of clicks that comprises this advertisement adds 1 and reduces with remaining sum.
Therefore, realized clicking 5 advertising messages in the mobile phone one day at most, surpassed 5 times and belong to invalid clicks, can not deduct fees, can effectively reduce false the click, reduced gray loss gray remaining sum.Certainly, " 24 hours " and " 5 times " these two parameters neither be fixed, and can change other any value as required into.
(8) bid ranking of advertisement
After anti-false click checking was passed through, the advertisement pushing platform can add 1 to the pairing number of clicks of this ad content automatically in table 1, simultaneously, remaining sum is subtracted 1, after the completion, recomputates the value of total value again, and promptly number of clicks multiply by remaining sum.The user clicks an advertisement, specifically detain advertiser how much, also can decide according to demand.
Although above the illustrative embodiment of the present invention is described; So that the technical staff in present technique field understands the present invention, but should be clear, the invention is not restricted to the scope of embodiment; To those skilled in the art; As long as various variations appended claim limit and the spirit and scope of the present invention confirmed in, these variations are conspicuous, all utilize innovation and creation that the present invention conceives all at the row of protection.

Claims (4)

1. the advertisement sending method based on mobile Internet is characterized in that, may further comprise the steps:
(1), advertiser provides ad content to the advertisement pushing platform, pays advertising expense simultaneously; Behind the ad content that each advertiser of advertisement pushing platform acquisition provides, in the ad content table in its input database;
(2), the software developer at first registers on the advertisement pushing platform; And getting access to a legal users name and password, this username and password is that the software developer can obtain the voucher that advertisement and software developer make a profit from the advertisement pushing platform from the advertisement pushing platform; Download a software kit at the advertisement pushing platform then, this software kit contains from the advertisement pushing platform and obtains ad content and in the detailed method of user's mobile phone terminal presenting advertising content;
" user name " that the software developer will obtain, " password " are set in the downloaded software bag, import then in the application software of oneself developing;
(3), the software developer places application software on the internet, offer user's download and install;
(4), user's downloading application software and install from the Internet at the mobile phone terminal of oneself; When application software is moved; Call the method for obtaining ad content in the software kit; Send the request of obtaining advertisement to the advertisement pushing platform, this request includes software developer's " user name ", " password ", with the identification software developer; The number of times increase that the software developer that the advertisement pushing platform is corresponding with " user name ", " password " obtains advertisement once; The number of times that the software developer obtains advertisement obtains the foundation of ad revenue as the software developer;
(5), in the ad content table of advertisement pushing platform from database, select ad content and return to user mobile phone terminal;
(6), the user mobile phone terminal method obtaining the correspondent advertisement content and call presenting advertising content in the software kit shows correspondent advertisement on screen; After the user clicks this advertisement, send one to the advertisement pushing platform and click message, notice advertisement pushing platform, advertisement pushing platform to the number of clicks increase of respective advertisement once, the number of clicks of advertisement is advertiser's foundation of deducting fees the most.
2. advertisement sending method according to claim 1 is characterized in that, the ad content described in the step (1) comprise advertisement advertiser's page address pointed, advertisement picture, desirable advertisement exhibition method, the adline that will show;
In the step (4), send the type that also includes application software in the request of obtaining advertisement to the advertisement pushing platform;
The advertisement pushing platform according to adline with advertisement pushing on the application software of respective type.
3. advertisement sending method according to claim 1 is characterized in that, the click message in the step (6) has comprised the IMEI number of user mobile phone terminal;
When the advertisement pushing platform is received this IMEI number, inquire about in the cellphone subscriber's information table from database; If there is not this IMEI number; In cellphone subscriber's information table, add delegation; And be changed to 1 to the number of clicks of this IMEI number; And the current time is write in cellphone subscriber's information table in the corresponding click time field of this IMEI number, and in the ad content table, this ad content is operated, the number of clicks that comprises this advertisement adds 1 and reduces with remaining sum;
This IMEI number has been arranged; Then that IMEI number in cellphone subscriber's information table is corresponding number of clicks field adds 1; Again this IMEI number pairing click time and current system time in cellphone subscriber's information table are compared, if it is click interval and number of clicks have not surpassed set point, then effective; Then can deduct the certain amount of money of corresponding advertiser, increase the number of clicks of this advertisement simultaneously.
4. advertisement sending method according to claim 2 is characterized in that, the method for selecting ad content in the step (5) is: multiply by remaining sum according to this ad content number of clicks and obtain total value and choose, what total value was maximum pushes.
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