CN109784981A - Advertisement promotion method, system and computer readable storage medium - Google Patents
Advertisement promotion method, system and computer readable storage medium Download PDFInfo
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- CN109784981A CN109784981A CN201811590593.6A CN201811590593A CN109784981A CN 109784981 A CN109784981 A CN 109784981A CN 201811590593 A CN201811590593 A CN 201811590593A CN 109784981 A CN109784981 A CN 109784981A
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- advertisement
- software platform
- advertising display
- extension software
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Abstract
The invention discloses a kind of advertisement promotion method, the advertisement promotion method includes: that Extension Software Platform receives the promotion message that advertisement dispensing side is sent；The promotion message is sent to advertising display side by the Extension Software Platform；The advertising display root obtains corresponding promotional content and popularization plan according to the promotion message；Corresponding SDK is generated according to the promotional content, and the SDK is embedded in small routine；The small routine of insertion SDK is promoted according to the popularization plan.The invention also discloses a kind of advertisement promotion system and computer readable storage mediums.The present invention can be realized and promote advertisement in small routine, greatly facilitate the access of advertising input side.
Description
Technical field
The present invention relates to advertisement pushing field more particularly to a kind of advertisement promotion methods, system and computer-readable storage
Medium.
Background technique
Distributing Extension Software Platform is the technology for having longer history, there is more mature product in PC and mobile field,
It is mainly used for the product that the product owner promotes oneself by this platform, passes through the different element meter such as click, displaying, installation
Take.The basic procedure of the existing distribution Extension Software Platform based on PC and mobile field includes: to be launched needs by advertisement dispensing side
Advertisement is sent to advertisement pushing platform, by advertisement pushing Platform Analysis and generate advertising display mode for advertisement dispensing side select,
Advertisement dispensing side selection advertising display mode is then sent to advertising display side by advertisement pushing platform, by advertising display root according to wide
Exhibition method is accused to be shown.
Existing advertisement can not be shown at small routine end.
Summary of the invention
The main purpose of the present invention is to provide a kind of advertisement promotion method, system and computer readable storage medium, purports
Advertisement is promoted in small routine realizing.
To achieve the above object, the present invention provides a kind of advertisement promotion method, the advertisement promotion method comprising steps of
Extension Software Platform receives the promotion message that advertisement dispensing side is sent；
The promotion message is sent to advertising display side by the Extension Software Platform；
The advertising display root obtains corresponding promotional content and popularization plan according to the promotion message；According in the popularization
Hold and generate corresponding SDK, and the SDK is embedded in small routine；The small routine of insertion SDK is promoted according to the popularization plan.
The SDK refers to Software Development Kit (abbreviation that SDK is Software Development Kit).It is described
Small routine, which refers to, does not need the i.e. workable application program of downloading installation, such as wechat small routine.
Optionally, the advertisement promotion method further include:
The advertising display side obtains the click data of the small routine of the insertion SDK, and is sent to the Extension Software Platform；
The Extension Software Platform is paid according to the click data to the advertising display side.
Optionally, before the step of Extension Software Platform is paid according to the click data to the advertising display side
Further include:
The Extension Software Platform receives the advertisement and launches the pre-payment that root is paid according to the popularization plan.
Optionally, the advertisement promotion method further include:
The Extension Software Platform judge the difference of the pre-payment and the expense paid to the advertising display side whether be less than or
Equal to preset value；
If so, the Extension Software Platform stops sending the popularization plan to advertising display side.
Optionally, the step of small routine that insertion SDK is promoted according to the popularization plan includes:
Price, which is promoted, according to single in the pre-payment obtains corresponding weight；
The displaying probability for obtaining the popularization plan is calculated using default cum rights resampling methods according to the weight；
The small routine of the insertion SDK is shown according to the displaying probability.
Optionally, the step of small routine that insertion SDK is promoted according to the popularization plan further include:
Price is promoted according to single in the pre-payment and obtains corresponding weight, and corresponding power is obtained according to the click volume
Weight；
The price corresponding weight of acquisition is promoted according to single and the click volume is obtained corresponding weight and adopted using default Weight
Sample algorithm calculates the displaying probability for obtaining the popularization plan；
The small routine of the insertion SDK is shown according to the displaying probability.
Optionally, the promotional content includes at least: jump address.
Optionally, before the step of promotion message that Extension Software Platform reception advertisement dispensing side is sent, further includes:
The Extension Software Platform receives the registration information that the advertising input side and advertising display side are sent, and stores.
To achieve the above object, the present invention also provides a kind of advertisement promotion systems, which is characterized in that the advertisement promotion system
System includes: Extension Software Platform, advertising display side and advertisement promotion program, and the advertisement promotion program is by the Extension Software Platform and advertisement
It is realized when displaying side executes and includes the steps that advertisement promotion method as described above.
To achieve the above object, the present invention also provides a kind of computer readable storage medium, the computer-readable storages
It is stored with computer program on medium, realizes to include advertisement promotion as described above when the computer program is executed by processor
The step of method.
The present invention receives the popularization plan that advertisement dispensing side is sent using Extension Software Platform；Then the popularization plan is sent
To advertising display side；The advertising display Fang Ze obtains corresponding promotional content and popularization plan according to the popularization plan；Root
Corresponding SDK is generated according to the promotional content, and the SDK is embedded in small routine；Insertion SDK is promoted according to the popularization plan
Small routine.Advertisement is shown in small routine since this programme can be realized, and only needs to count in advertising display root according to popularization
It draws and is embedded in SDK in small routine, greatly facilitate the access of advertising input side.
Detailed description of the invention
Fig. 1 is the structural schematic diagram for the terminal that the embodiment of the present invention is related to；
Fig. 2 is the flow diagram of advertisement promotion method first embodiment of the present invention；
Fig. 3 is the flow diagram of advertisement promotion method second embodiment of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
Fig. 1 is please referred to, Fig. 1 is the hardware structural diagram of terminal provided by the present invention.The terminal can be service
The components such as the electronic equipments such as device, computer or mobile terminal, including communication module 10, memory 20 and processor 30.?
In the terminal, the processor 30 is connect with the memory 20 and the communication module 10 respectively, the memory 20
On be stored with computer program, the computer program is executed by processor 30 simultaneously.The terminal can be used as Extension Software Platform
Or advertising display side.
Communication module 10 can be connect by network with external communications equipment.Communication module 10 can receive external communication and set
The request that preparation goes out, can also send request, instruction and information to the external communications equipment.The external communications equipment can be with
It is user terminal and/or other terminals.When external communications equipment is other terminals, it can use communication module 10 and carry out user
The sharing of portrait.
Memory 20 can be used for storing software program and various data.Memory 20 can mainly include storing program area
The storage data area and, wherein storing program area can application program needed for storage program area, at least one function (for example obtain
Take the various location informations of user terminal) etc.；Storage data area may include database, and storage data area can be stored according to terminal
Use created data or information etc..In addition, memory 20 may include high-speed random access memory, it can also include non-
Volatile memory, for example, at least a disk memory, flush memory device or other volatile solid-state parts.
Processor 30 is the control centre of terminal, using the various pieces of various interfaces and the entire terminal of connection, is led to
It crosses operation or executes the software program and/or module being stored in memory 20, and call the number being stored in memory 20
According to, execute terminal various functions and processing data, thus to terminal carry out integral monitoring.Processor 30 may include one or more
A processing unit；Optionally, processor 30 can integrate application processor and modem processor, wherein application processor master
Processing operation system, user interface and application program etc. are wanted, modem processor mainly handles wireless communication.It is understood that
It is that above-mentioned modem processor can not also be integrated into processor 30.
Although Fig. 1 is not shown, above-mentioned terminal can also guarantee it for connecting to power supply including circuit control module
The normal work of his component.Above-mentioned terminal can also include display module, for extracting the data in memory 20, and be shown as
The assessment data and assessment result being related to when the front end display interface and assessment user location portrait of terminal.Those skilled in the art
Member it is appreciated that terminal structure not structure paired terminal shown in Fig. 1 restriction, may include more more or fewer than illustrating
Component perhaps combines certain components or different component layouts.
As shown in Figure 1, as may include operating system and advertisement in a kind of memory 20 of computer storage medium
Promotion program (computer program).
In terminal shown in Fig. 1, communication module 10 is mainly used for connecting other equipment, and it is logical to carry out data with other equipment
Letter；And processor 30 can be used for calling the advertisement promotion program stored in memory 20, and execute following operation:
Extension Software Platform receives the promotion message that advertisement dispensing side is sent；
The promotion message is sent to advertising display side by the Extension Software Platform；
The advertising display root obtains corresponding promotional content and popularization plan according to the promotion message；According in the popularization
Hold and generate corresponding SDK, and the SDK is embedded in small routine；The small routine of insertion SDK is promoted according to the popularization plan.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
The advertising display side obtains the click data of the small routine of the insertion SDK, and is sent to the Extension Software Platform；
The Extension Software Platform is paid according to the click data to the advertising display side.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
The Extension Software Platform receives the advertisement and launches the pre-payment that root is paid according to the popularization plan.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
The Extension Software Platform judge the difference of the pre-payment and the expense paid to the advertising display side whether be less than or
Equal to preset value；
If so, the Extension Software Platform stops sending the promotion message to advertising display side.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
Price, which is promoted, according to single in the pre-payment obtains corresponding weight；
The displaying probability for obtaining the popularization plan is calculated using default cum rights resampling methods according to the weight；
The small routine of the insertion SDK is shown according to the displaying probability.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
Price is promoted according to single in the pre-payment and obtains corresponding weight, and corresponding power is obtained according to the click volume
Weight；
The price corresponding weight of acquisition is promoted according to single and the click volume is obtained corresponding weight and adopted using default Weight
Sample algorithm calculates the displaying probability for obtaining the popularization plan；
The small routine of the insertion SDK is shown according to the displaying probability.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
The promotional content includes at least: jump address.
Further, processor 30 can call the advertisement promotion program stored in memory 20, also execute following operation:
The Extension Software Platform receives the registration information that the advertising input side and advertising display side are sent, and stores.
Based on above-mentioned hardware configuration, each embodiment of the method for the present invention is proposed.
Referring to fig. 2, in the first embodiment of advertisement promotion method of the present invention, comprising:
Step S10, Extension Software Platform receive the promotion message that advertisement dispensing side is sent；
Advertisement promotion system includes advertisement dispensing side, Extension Software Platform and advertising display side in the present embodiment, and advertisement dispensing side promotes
Platform and advertising display can be with for pc or mobile terminal as shown in Figure 1, and user, can be with when needing to carry out advertisement promotion
The popularization demand of oneself is sent to Extension Software Platform by advertisement dispensing side, Extension Software Platform can then receive pushing away including user
The promotion message of wide demand.Promotion message includes at least: jump address, can also include picture in specific implementation.
Further, it for convenience of subsequent charging problem and information security issue, is then being connect in this programme in Extension Software Platform
Before the popularization demand for receiving user, the Extension Software Platform receives the registration letter that the advertising input side and advertising display side are sent
Breath, and store.That is advertisement dispensing side and advertising display side also needs to be registered in the Extension Software Platform, improves advertisement dispensing side
With the respective data in advertising display side, perfect data includes at least user name and modification logging.
The promotion message is sent to advertising display side by step S20, the Extension Software Platform；
Step S30, the advertising display root obtain corresponding promotional content and popularization plan according to the promotion message；According to institute
It states promotional content and generates corresponding SDK, and the SDK is embedded in small routine；The small of insertion SDK is promoted according to the popularization plan
Program.
The promotion message is then carried out necessary processing after receiving the promotion message of user by Extension Software Platform, and is distributed to
Advertising display side, advertising display Fang Ze are parsed according to the promotion message received, obtain corresponding promotional content and popularization
Plan, then advertising display root generates corresponding SDK code using preset rules and algorithm according to the promotional content that parsing obtains,
Then the SDK code generated is embedded into small routine, and last advertising display root promotes the little Cheng of insertion SDK according to popularization plan
Sequence promotes advertisement by small routine to realize, shows other staff.
It should be noted that therefore the present invention by small routine realization advertisement promotion, therefore this present invention can also be based on it is micro-
The instant message applications such as letter are promoted, and the missing based on instant message applications Extension Software Platform in current industry has been filled up.
The present invention receives the popularization plan that advertisement dispensing side is sent using Extension Software Platform；Then the popularization plan is sent
To advertising display side；The advertising display Fang Ze obtains corresponding promotional content and popularization plan according to the popularization plan；Root
Corresponding SDK is generated according to the promotional content, and the SDK is embedded in small routine；Insertion SDK is promoted according to the popularization plan
Small routine.Advertisement is shown in small routine since this programme can be realized, and only needs to count in advertising display root according to popularization
It draws and is embedded in SDK in small routine, greatly facilitate the access of advertising input side.
Further, referring to Fig. 3, the flow diagram of the second embodiment based on advertisement promotion method of the present invention is based on
Above-mentioned implementation, in the present embodiment, the advertisement promotion method further include:
Step S40, the advertising display side obtain the click data of the small routine of the insertion SDK, and are sent to the popularization
Platform；
Step S50, the Extension Software Platform are paid according to the click data to the advertising display side.
After the small routine that advertising display side promotes insertion SDK, other staff can push away on the small routine of popularization
Wide content is checked, specifically, user is clicked promotional content as effective in this implementation and is promoted, therefore in order to which basis has
Effect, which is promoted, calculates promotion expense, and advertising display Fang Ze will record the click data that the small routine of insertion SDK is clicked, and then should
Click data is fed back to Extension Software Platform.Extension Software Platform is then according to the click data and default charging regulation to advertising display side's branch
Pay corresponding development expenses.
Further, before the step of Extension Software Platform is paid according to the click data to the advertising display side also
Include:
The Extension Software Platform receives the advertisement and launches the pre-payment that root is paid according to the popularization plan.
Extension Software Platform also needs to charge before paying to advertising display side.Specifically, it is launched in the present embodiment in advertisement
After direction Extension Software Platform uploads promotion message, then advance payment is paid to Extension Software Platform according to the popularization plan of oneself, that is, carried out pre-
Payment.Certainly it can calculate and need with Extension Software Platform after the click data for receiving the transmission of advertising display side in specific implementation
Then the expense paid to advertising display side sends corresponding receipts after the expense paid to advertising display side increases intermediate expenditure
Expense unilateral ad dispensing side charges.
Further, the advertisement sending method further include:
The Extension Software Platform judge the difference of the pre-payment and the expense paid to the advertising display side whether be less than or
Equal to preset value；
If so, the Extension Software Platform stops sending the promotion message to advertising display side.
The mode of pre-payment is carried out according to advertisement dispensing side, then in order to avoid leading to advertising display side's overpayment expense
The situation Extension Software Platform for causing profit lower perhaps profitless is real-time or is spaced the short period, for example is spaced 1 hour, according to pre-
Whether the difference of payment and the expense paid to the advertising display side is less than or equal to preset value, which is slightly over
The value of Extension Software Platform profit.If the difference of pre-payment and the expense paid to the advertising display side is less than or equal to default
Value, then explanation reaches the Extension Software Platform profit value to be guaranteed, Extension Software Platform stops pushing away to described in the transmission of advertising display side at this time
Guangxin breath, and be made whether the information for continuing to promote to advertisement dispensing side and continue to pay dues, if receiving the expense to continue to pay dues, promote flat
Platform continues to push promotion message to advertising display side, and otherwise Extension Software Platform stops pushing promotion message to advertising display side.
Further, include: according to the step of small routine of popularization plan popularization insertion SDK
Price, which is promoted, according to single in the pre-payment obtains corresponding weight；
The displaying probability for obtaining the popularization plan is calculated using default cum rights resampling methods according to the weight；
The small routine of the insertion SDK is shown according to the displaying probability.
In the present embodiment in such a way that advertising input side carries out pre-payment, when carrying out advertising display, according to pre-payment
Corresponding weight is obtained, specifically, price is mainly promoted according to word in pre-payment and obtains corresponding weight, it can also be simple
Single is directly promoted into price as weight.Then it is calculated according to the weight of acquisition using default cum rights resampling methods and obtains institute
The displaying probability for stating popularization plan shows the small routine for being embedded in SDK in other words in small routine according to the displaying probability
Corresponding promotional content is shown by SDK, which indicates the number of this promotional content, this implementation occur in every 100 advertisements
Example then make by the way of usinging advertisement promotion side to single popularization price it is more high, the probability occurred is bigger, and wherein Weight is adopted
Sample algorithm is the prior art, and details are not described herein again.
As another embodiment, can also include: according to the step of small routine of popularization plan popularization insertion SDK
When as in another middle embodiment by the way of advertising input side's progress pre-payment, when carrying out advertising display, according to
Pre-payment obtains corresponding weight, specifically, mainly promotes price according to word in pre-payment and obtains corresponding weight, can also
Single is directly simply promoted price as weight, and it is corresponding according to the ad click amount acquisition counted in real time or periodically
Weight.Then price is promoted according to single and obtains corresponding weight and the corresponding weight of click volume acquisition using default cum rights
The displaying probability for obtaining the popularization plan is calculated using default cum rights resampling methods again, institute is shown according to the displaying probability
The small routine for stating insertion SDK shows corresponding promotional content by SDK in small routine in other words, which indicates every 100 times
Occurs the number of this promotional content in advertisement.The present embodiment then promotes price according to the single that advertisement promotion side gives by the way of
The probability occurred is determined with user click frequency, and the probability that the promotional content that price is higher and number of clicks is more occurs is more
Greatly.
The present invention also proposes a kind of computer readable storage medium, is stored thereon with computer program, the computer journey
The step of advertisement promotion method described in any embodiment as above is realized when sequence is executed by processor.The computer-readable storage
Medium can be the memory 20 in the terminal of Fig. 1, be also possible to such as ROM(Read-Only Memory, read-only memory)/
RAM(Random Access Memory, random access memory), magnetic disk, at least one of CD, it is described computer-readable
Storage medium includes that some instructions are used so that a terminal device with processor (can be mobile phone, computer, service
Device, terminal or network equipment etc.) execute method described in each embodiment of the present invention.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the server-side that include a series of elements not only include those elements,
It but also including other elements that are not explicitly listed, or further include for this process, method, article or server-side institute
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that wrapping
Include in process, method, article or the server-side of the element that there is also other identical elements.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of advertisement promotion method, which is characterized in that the advertisement promotion method comprising steps of
Extension Software Platform receives the promotion message that advertisement dispensing side is sent；
The promotion message is sent to advertising display side by the Extension Software Platform；
The advertising display root obtains corresponding promotional content and popularization plan according to the promotion message；According in the popularization
Hold and generate corresponding SDK, and the SDK is embedded in small routine；The small routine of insertion SDK is promoted according to the popularization plan.
2. advertisement promotion method according to claim 1, which is characterized in that the advertisement promotion method further include:
The advertising display side obtains the click data of the small routine of the insertion SDK, and is sent to the Extension Software Platform；
The Extension Software Platform is paid according to the click data to the advertising display side.
3. advertisement promotion method according to claim 2, which is characterized in that the Extension Software Platform is according to the click data
Before the step of being paid to the advertising display side further include:
The Extension Software Platform receives the advertisement and launches the pre-payment that root is paid according to the popularization plan.
4. advertisement promotion method according to claim 3, which is characterized in that the advertisement promotion method further include:
The Extension Software Platform judge the difference of the pre-payment and the expense paid to the advertising display side whether be less than or
Equal to preset value；
If so, the Extension Software Platform stops sending the promotion message to advertising display side.
5. advertisement promotion method according to claim 3, which is characterized in that described promoted according to the popularization plan is embedded in
The step of small routine of SDK includes:
Price, which is promoted, according to single in the pre-payment obtains corresponding weight；
The displaying probability for obtaining the popularization plan is calculated using default cum rights resampling methods according to the weight；
The small routine of the insertion SDK is shown according to the displaying probability.
6. advertisement promotion method according to claim 3, which is characterized in that described promoted according to the popularization plan is embedded in
The step of small routine of SDK further include:
Price is promoted according to single in the pre-payment and obtains corresponding weight, and corresponding power is obtained according to the click volume
Weight；
The price corresponding weight of acquisition is promoted according to single and the click volume is obtained corresponding weight and adopted using default Weight
Sample algorithm calculates the displaying probability for obtaining the popularization plan；
The small routine of the insertion SDK is shown according to the displaying probability.
7. advertisement promotion method according to claim 1, which is characterized in that the promotional content includes at least: jumping ground
Location.
8. advertisement promotion method according to claim 1, which is characterized in that the Extension Software Platform receives advertisement dispensing side hair
Before the step of promotion message sent, further includes:
The Extension Software Platform receives the registration information that the advertising input side and advertising display side are sent, and stores.
9. a kind of advertisement promotion system, which is characterized in that the advertisement promotion system include: Extension Software Platform, advertising display side and
Advertisement promotion program, the advertisement promotion program realize to include that right such as is wanted when being executed by the Extension Software Platform and advertising display side
Described in asking any one of 1 to 8 the step of advertisement promotion method.
10. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium
Program realizes to include such as advertisement promotion described in any item of the claim 1 to 8 when the computer program is executed by processor
The step of method.
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| CN201811590593.6A CN109784981A (en) | 2018-12-20 | 2018-12-20 | Advertisement promotion method, system and computer readable storage medium |
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| CN201811590593.6A CN109784981A (en) | 2018-12-20 | 2018-12-20 | Advertisement promotion method, system and computer readable storage medium |
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| CN112800375A (en) * | 2021-04-02 | 2021-05-14 | 北京达佳互联信息技术有限公司 | Work delivery method and device, electronic equipment and storage medium |
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