CN102208075B - System for numeral copyright management, digital publishing rights charge system and method thereof - Google Patents
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- CN102208075B CN102208075B CN201010139811.1A CN201010139811A CN102208075B CN 102208075 B CN102208075 B CN 102208075B CN 201010139811 A CN201010139811 A CN 201010139811A CN 102208075 B CN102208075 B CN 102208075B
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Abstract
The present invention relates to a kind of system for numeral copyright management, digital publishing rights charge system and method thereof, digital copyright management method of the present invention includes: described DRM agent provides information of terminal user and/or the personalized advertisement strategy of end user customization to described ad system；Described ad system receives described information of terminal user and/or the personalized advertisement strategy of end user customization, and according to information of terminal user and/or personalized advertisement policy selection personalized advertisement, issues described personalized advertisement to described DRM agent；When described DRM agent uses DRM content according to rights object information, to personalized advertisement described in terminal plays.System for numeral copyright management of the present invention and method can improve the value of advertisement.
Description
Technical field
The present invention relates to digital copyright management, particularly relate to the system for numeral copyright management of a kind of personalized advertisement, charge system and method thereof.
Background technology
Digital copyright management (DigitalRightsManagement, DRM) is as electronics audio/video program wide-scale distribution on the internet and a kind of new technique of growing up.The purpose of digital copyright management be protection digital content copyright, prevent the bootlegging of digital content technically, or make duplication highly difficult to a certain extent, end user must authorized after could use digital content.The major technique related to includes the technology such as Digital ID, safety and encryption, storage and electronic transaction.
Traditional content marketing model is, content supplier and service provider only have "once-for-all" deal, and the value that can not really embody content in digital media content marketing process, charging is only to business itself.Uncontrollable its of digital content ordering user is illegally propagated.Digital Rights Management Technology, make content from creation, to issuing, to the use of user, in whole life cycle, achieve the fair allocat of interests, significantly encourage the creation passion of content originator, thus the digital content of the more high value of output, the network operator of business, also it is the popularization of content, improves management mode, thus promoted more become more meticulous customer account management and marketing management.User is therefore, it is thus achieved that the digital content of more higher values, better services service, thus obtains more preferable customer service and experience, and Digital Rights Management Technology has promoted digital media content industrial chain to enter good benign cycle, has promoted the prosperity of business.
Although digital copyright management changes traditional content marketing model, but the paying of existing system for numeral copyright management source is the most single, only obtain the user of mandate to pay this part expense, such expense is a financial burden the biggest for the significant portion consumer group, limits the application in the Digital Rights Management Technology consumer group in this section.
Obtain, in order to reduce, this part expense that the user authorized pays, win debit's formula of existing TV programme can be used for reference, break for commercialsy in audio-video frequency content.But conventional ads is blind without the unified input of purpose, and the most gray a big chunk advertising expenditure does not play real propaganda objective；The most unrelated advertisement wastes the time of user, allows user that advertisement is produced one and is sick of psychology.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of system for numeral copyright management and method, to improve the value of advertisement.
For solving above technical problem, the present invention provides a kind of this system of system for numeral copyright management to include digital copyright management (DRM) agency, content center, copyright center and ad system, wherein:
Described DRM agent, is used for providing information of terminal user and/or personalized advertisement strategy to described ad system；When using the content of the most described content center of DRM content, receive the personalized advertisement that ad system issues；
Described ad system, for the information of terminal user provided according to described DRM agent and/or personalized advertisement policy selection personalized advertisement, and issues described personalized advertisement to DRM agent.
Further,
Described DRM agent is additionally operable to the DRM content customized information to content center reporting terminal user, and receive rights object information that described copyright center issues and the DRM content that content center issues, control terminal use according to described rights object information and use described DRM content；
Described content center issues corresponding DRM content for the described DRM content customized information reported according to described DRM agent to described DRM agent, issues the DRM content information of correspondence to copyright center simultaneously；
Described copyright center is used for receiving described DRM content information, and generates rights object information, issues described rights object information to described DRM agent.
Further, described DRM agent is additionally operable to DRM content customized information and the personalized advertisement strategy of user are sent to described copyright center；Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging.
Further, described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
Further, described rights object information includes personalized advertisement strategy, and described DRM agent, when using described DRM content, sends advertisement according to described personalized advertisement strategy to described ad system and issues request；Described ad system uses sending advertisement under the mode of PULL according to the request of DRM agent.
Further, when described ad system selects advertisement according to information of terminal user, the mode of actively PUSH is used to issue personalized advertisement to described DRM agent.
Further, described ad system uses the mode sending advertisement under multiple DRM agent simultaneously of broadcast Broadcast.
For solving above technical problem, present invention also offers a kind of digital copyright management method, the method realizes based on system for numeral copyright management, and described system includes digital copyright management (DRM) agency, copyright center, content center, ad system, and the method includes:
Described DRM agent provides information of terminal user and/or the personalized advertisement strategy of end user customization to described ad system；
Described ad system receives described information of terminal user and/or the personalized advertisement strategy of end user customization, and according to information of terminal user and/or personalized advertisement policy selection personalized advertisement, issues described personalized advertisement to described DRM agent；
When described DRM agent uses DRM content according to rights object information, to personalized advertisement described in terminal plays.
Further, the copyright center of described system for numeral copyright management combines described personalized advertisement strategy and carries out right objects is carried out copyright charging.
Further, described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
Further, described rights object information includes personalized advertisement strategy, and described DRM agent, when using described DRM content, sends advertisement according to described personalized advertisement strategy to described ad system and issues request；Described ad system uses sending advertisement under the mode of PULL according to the request of described DRM agent.
Further, when described ad system selects advertisement according to information of terminal user, the mode of actively PUSH is used to issue personalized advertisement to DRM agent.
Further, described ad system uses the mode sending advertisement under multiple DRM agent simultaneously of broadcast Broadcast.
Another technical problem that the invention solves the problems that is to provide a kind of digital publishing rights charging method and system, with abundant copyright charge mode.
For solving above technical problem, the present invention provides a kind of digital publishing rights charging method, and the method includes:
DRM content customized information and the personalized advertisement strategy of user are sent to copyright center by described DRM agent；
Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging.
Further, described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
For solving above technical problem, the present invention also provides for a kind of digital publishing rights charge system, and this system includes:
DRM agent, for being sent to copyright center by DRM content customized information and the personalized advertisement strategy of user；
Copyright center, for according to the DRM content customized information of user and combine personalized advertisement strategy and carry out copyright charging.
Further, described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
The present invention plays the advertisement of personalization by ad system while terminal use plays DRM content, can improve the value of advertisement, increases personal experience's degree of terminal use.By end user customization personalized advertisement strategy, it is possible not only to make terminal use control copyright fee, it is also possible to by customizing the valuable information of acquisition of advertisement targetedly, thus the raising Experience Degree of further terminal use and satisfaction.Additionally the present invention combines charging way raising user's demand to advertisement of advertisement, promotes the value of advertisement further, and the charge mode of abundant copyright, this DRM content user more selects.
Accompanying drawing explanation
Fig. 1 is the structural representation of system for numeral copyright management of the present invention；
Fig. 2 is the flow chart of digital copyright management method of the present invention；
Fig. 3 is the embodiment flow chart of digital copyright management method of the present invention.
Detailed description of the invention
The main thought of system for numeral copyright management of the present invention and method is increase ad system in system for numeral copyright management, when terminal use uses digital rights management content, ad system throws in personalized advertisement according to the personalized advertisement strategy of information of terminal user and/or terminal customization, so that terminal use receives personalized advertisement when using DRM content, improve the value of advertisement, such that it is able to for the particular demands of different user and special services, it is provided that targetedly and the system for numeral copyright management of purposiveness advertisement.
As shown in Figure 1, system for numeral copyright management of the present invention, this system is to be selected by ad system, issue and meet the information of user and the desired advertisement of user to digital copyright management proxy, content center issues user and selects or the content subscribed to is to digital copyright management proxy, and copyright determines the expense of right objects centrally through the clutter of DRM content and user.
This system includes DRM agent, content center, copyright center and the ad system connected by network, wherein, related to the present invention:
Described DRM agent, is positioned at end side, is used for providing information of terminal user and/or personalized advertisement strategy to described ad system；When using the content of the most described content center of DRM content, receive the personalized advertisement that ad system issues；
Described ad system, is positioned at system side, for the information of terminal user provided according to DRM agent and/or personalized advertisement policy selection personalized advertisement, and issues described personalized advertisement to copyrights of data agency.
Described ad system be the selection of advertisement, advertisement obtain and send be entity；Described ad system closes the advertisement of user characteristics according to the personalized advertisement strategy of information of terminal user and/or end user customization, selector, and is handed down to DRM agent.
Described ad system comprises: AdServer (AdvertisementServer, advertising service) and AdEngine (AdvertisementEngine, advertisement engine)；
Described advertising service have advertisement selection, advertisement transmission, user service data management function；Described advertisement selection refers to select to best suit the advertisement of user profile；
Described advertisement engine have advertisement acquisition, advertisement transmission, user service device data process function；Described advertisement obtains and refers to receive advertisement from advertiser；
The most described information of terminal user selects DRM content and the other guide watched to determine the scope of userspersonal information including but not limited to: DRM agent according to terminal use, content that the personal preference of user, the consuming capacity of user, the position of user, user pay close attention to, the keyword message of user search DRM content；
The personalized advertisement strategy of end user customization includes but not limited to advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or the ad related information such as classification, advertisement inserted mode.
Further, described content center, the DRM content sent is carried out packing process and can also receive the content come from the packing of other entity；The DRM content customized information of the terminal use for reporting according to DRM agent issues corresponding DRM content to DRM agent, issues the DRM content information of correspondence to copyright center simultaneously；
Described DRM agent is the trusted entity of terminal unit, is additionally operable to the DRM content customized information to content center reporting terminal user；It is additionally operable to receive the rights object information that issues of copyright center and DRM content that content center issues, controls terminal use according to described rights object information and use described DRM content；Control to refer to allow or limit；
DRM content information includes contents encryption key, content ID, content usage authority limit etc..
Described copyright center is the encryption key of the authority according to DRM content and DRM content, generates the entity of rights object information, is used for receiving described DRM content information, and generates rights object information, issue described rights object information to described digital copyright management proxy.
Further, described DRM agent is additionally operable to DRM content customized information and the personalized advertisement strategy of user are sent to described copyright center；Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging.
As in figure 2 it is shown, digital copyright management method of the present invention realizes based on numbers above copyright management system, the method includes:
Step 201:DRM agency provide information of terminal user and/or the personalized advertisement strategy of end user customization to described ad system；
Step 202: described ad system receives described information of terminal user and/or the personalized advertisement strategy of end user customization, and according to information of terminal user and/or personalized advertisement policy selection personalized advertisement, issues described personalized advertisement to described DRM agent；
Step 203: described DRM agent uses DRM content according to rights object information, and asks advertisement to personalized advertisement described in terminal plays according to advertising strategy to ad system.
In the case of end user customization personalized advertisement strategy, the personalized advertisement strategy of end user customization is sent to copyright center by DRM agent, the copyright center of described system for numeral copyright management combines described personalized advertisement strategy according to DRM content customized information and right objects is carried out charging, and terminal use can be by formulating the expense of different personalized advertisement policy control DRM business.
Described DRM agent is when terminal advertising-playing, and described advertisement can not F.F. or redirect.
Personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode..
Ad system can use sending advertisement under following three kinds of modes:
Mode one, described rights object information include personalized advertisement strategy, and described digital copyright management proxy, when using described DRM content, sends advertisement according to described personalized advertisement strategy to described ad system and issues request；Described ad system uses the mode of PULL to issue personalized advertisement according to the request of digital copyright management proxy.
When mode two, described ad system select advertisement according to information of terminal user, the mode of actively PUSH is used to issue personalized advertisement to digital copyright management proxy.
Mode three, described ad system use the mode sending advertisement under multiple digital copyright management proxies simultaneously of Broadcast.
This system and each module are described in detail by the process that issues below in conjunction with personalized advertisement in system for numeral copyright management and DRM content.
Fig. 3 is the method flow diagram of embodiment of the present invention digital copyright management.The present embodiment selects content, right objects to be as a example by the mode of pull is handed down to DRM agent with DRM agent from content center, and personalized advertisement is handed down to the process of DRM agent with DRM content.As it is shown on figure 3, the method comprises the steps:
The DRM information of end user customization is sent to content center by step 301:DRM agency, personalized advertisement strategy or the information of terminal user of end user customization are sent to advertisement center, the charge mode that the DRM information of end user customization, personalized advertisement strategy and terminal select is sent to copyright center；
When implementing, terminal use passes through DRM agent login content door, browses DRM content；Customize DRM content according to demands of individuals, select the charge mode of copyright, can be monthly payment, metering, timing, accumulative timing, customize the personalized advertisement strategy that this DRM content is relevant；By DRM agent, the customized information of terminal use is sent to corresponding system side equipment (content center, copyright center and ad system) again.
Personalized advertisement strategy can be advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or the ad related information such as classification, advertisement inserted mode or any of the above combination that terminal use passes through that DRM agent selects at gate system.
The inserted mode of advertisement refers to that advertisement is inserted in before DRM content is play or in DRM content playing process.
Terminal use can select, for the DRM content selected, the clutter expecting to watch according to personal like, and such as certain DRM content is that user enjoys a lot, then its optional clutter is zero；If this DRM content user less pays close attention to fluency, then may select certain clutter, or the inserted mode of advertisement.
Information of terminal user can be DRM agent selects DRM content and the other guide watched to determine the scope of userspersonal information according to terminal use, or the personal preference of user, the consuming capacity of user, the position of user, user pay close attention to content, the keyword message etc. of user search DRM content.
Such as, ad system issues the advertisement relevant with geographical position according to the position of terminal.
Step 302: the DRM content that content center selects according to terminal, issues DRM content to DRM agent, issues content ID and contents encryption key to copyright center simultaneously；
The DRM content that content center issues is encryption, and content can be transmitted by any way.
After step 303:DRM agency receives DRM content, initiate copyright to copyright center and obtain request；
The head of DRM content comprises URL and connects, terminal click on DRM content time, DRM agent is initiated copyright and is obtained request to copyright center；
Step 304: copyright center carries out copyright charging according to DRM content and the personalized advertisement strategy of end user customization；
Charging can be distinguished simply from amount (time spot or advertisement number) in copyright center, and the clutter such as customization is the biggest, and identical DRM content copyright fee is the lowest；Can also comprehensively carry out copyright charging according to the period broken for commercialsy or various ways, thus improve user's demand to advertisement by the charging way combining advertisement, promote the value of advertisement, the charge mode of abundant copyright further.
Step 305: copyright center generates rights object information according to information of terminal user, contents encryption key, content ID, content usage authority limit, personalized advertisement strategy information such as () advertisement insertion time, granularities, and issues rights object information to DRM agent；
Step 306:DRM agency uses DRM content according to the contents encryption key decrypting DRM content in right objects and according to the control of authority user of right objects, and DRM agent, in the advertisement insertion time, issues to ad system request advertisement；
If personalized advertisement strategy does not has the advertisement insertion time, then the strategy generating corresponding advertisement insertion time that DRM agent is arranged according to system.
Step 307: ad system issues the personalized advertisement strategy according to end user customization or the personalized advertisement of information of terminal user selection to DRM agent.
Terminal use plays DRM content and advertisement.
Issuing of advertisement can be the triggering according to step 306, issues in the way of pull, it is also possible to is that ad system push actively or broadcast broadcast carries out advertisement and issues.
Under push or broadcast mode, the inter cut time of advertisement is determined at random by ad system or determines according to system strategy.
In embodiment shown in Fig. 3, the acquisition of DRM content and right objects is that pull mode obtains, in other embodiments of the invention, the acquisition of DRM content and right objects can also be push mode, or the compound mode of pull and push, essentially identical with the embodiment shown in Fig. 3 to the processing method of the acquisition of personalized advertisement, difference is only that way of paying are advanced payment or pay when watching content.It addition, under push or broadcast mode, the rights object information that DRM agent is uploaded in the information at copyright center and copyright center issues can not include corresponding advertising message or personalized advertisement strategy,
In order to reach the effect of publicity of advertisement, described advertisement player system is as follows: the broadcasting of advertisement be can not F.F. and redirecting, only user has watched corresponding advertisement, just can continue to watch following DRM content.
It addition, present invention also offers a kind of digital publishing rights charging method, the method includes:
DRM content customized information and the personalized advertisement strategy of user are sent to copyright center by described DRM agent；
Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging.
Wherein, described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
Corresponding with above charging method, present invention also offers a kind of digital publishing rights charge system, this system includes:
DRM agent, for being sent to copyright center by DRM content customized information and the personalized advertisement strategy of user；
Copyright center, for the DRM content customized information according to user and combine personalized advertisement strategy and carry out copyright charging, wherein said personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
In sum, the present invention plays the advertisement of personalization by ad system while terminal use plays DRM content, can improve the value of advertisement, increases personal experience's degree of terminal use.By end user customization personalized advertisement strategy, it is possible not only to make terminal use control copyright fee, it is also possible to by customizing the valuable information of acquisition of advertisement targetedly, thus the raising Experience Degree of further terminal use and satisfaction.Additionally the present invention combines charging way raising user's demand to advertisement of advertisement, promotes the value of advertisement further, and the charge mode of abundant copyright, this DRM content user more selects.
Claims (17)
1. a system for numeral copyright management, it is characterised in that this system includes digital copyright management DRM agent, content center, copyright center and ad system, wherein:
Described DRM agent, is used for providing information of terminal user and personalized advertisement strategy to described ad system；When using the content of the most described content center of DRM content, receive the personalized advertisement that ad system issues；
Described ad system, for the information of terminal user provided according to described DRM agent and personalized advertisement policy selection personalized advertisement, and issues described personalized advertisement to DRM agent；
Wherein, information of terminal user includes the position of terminal.
2. the system as claimed in claim 1, it is characterised in that:
Described DRM agent is additionally operable to the DRM content customized information to content center reporting terminal user, and receive rights object information that described copyright center issues and the DRM content that content center issues, control terminal use according to described rights object information and use described DRM content；
Described content center issues corresponding DRM content for the described DRM content customized information reported according to described DRM agent to described DRM agent, issues the DRM content information of correspondence to copyright center simultaneously；
Described copyright center is used for receiving described DRM content information, and generates rights object information, issues described rights object information to described DRM agent.
3. the system as claimed in claim 1, it is characterised in that: described DRM agent is additionally operable to DRM content customized information and the personalized advertisement strategy of user are sent to described copyright center；Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging.
4. the system as claimed in claim 1, it is characterised in that: described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
5. system as claimed in claim 2, it is characterised in that: described rights object information includes personalized advertisement strategy, and described DRM agent, when using described DRM content, sends advertisement according to described personalized advertisement strategy to described ad system and issues request；Described ad system uses sending advertisement under the mode of PULL according to the request of DRM agent.
6. the system as claimed in claim 1, it is characterised in that: when described ad system selects advertisement according to information of terminal user, use the mode of actively PUSH to issue personalized advertisement to described DRM agent.
7. the system as claimed in claim 1, it is characterised in that: described ad system uses the mode sending advertisement under multiple DRM agent simultaneously of broadcast Broadcast.
8. a digital copyright management method, it is characterised in that the method realizes based on system for numeral copyright management, and described system includes digital copyright management DRM agent, copyright center, content center, ad system, and the method includes:
Described DRM agent provides information of terminal user and the personalized advertisement strategy of end user customization to described ad system；
Described ad system receives described information of terminal user and the personalized advertisement strategy of end user customization, and according to information of terminal user and personalized advertisement policy selection personalized advertisement, issues described personalized advertisement to described DRM agent；
When described DRM agent uses DRM content according to rights object information, to personalized advertisement described in terminal plays；
Wherein, information of terminal user includes the position of terminal.
9. method as claimed in claim 8, it is characterised in that: the copyright center of described system for numeral copyright management combines described personalized advertisement strategy and carries out right objects is carried out copyright charging.
10. method as claimed in claim 8, it is characterised in that: described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
11. methods as claimed in claim 8, it is characterised in that: described rights object information includes personalized advertisement strategy, and described DRM agent, when using described DRM content, sends advertisement according to described personalized advertisement strategy to described ad system and issues request；Described ad system uses sending advertisement under the mode of PULL according to the request of described DRM agent.
12. methods as claimed in claim 8, it is characterised in that: when described ad system selects advertisement according to information of terminal user, use the mode of actively PUSH to issue personalized advertisement to DRM agent.
13. methods as claimed in claim 8, it is characterised in that: described ad system uses the mode sending advertisement under multiple DRM agent simultaneously of broadcast Broadcast.
14. 1 kinds of digital publishing rights charging methods, it is characterised in that the method includes:
DRM content customized information and the personalized advertisement strategy of user are sent to copyright center by digital copyright management DRM agent；
Described copyright center is according to the DRM content customized information of user and combines personalized advertisement strategy and carries out copyright charging；
Wherein, information of terminal user includes the position of terminal.
15. methods as claimed in claim 14, it is characterised in that: described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
16. 1 kinds of digital publishing rights charge systems, it is characterised in that this system includes:
Digital copyright management DRM agent, for being sent to copyright center by DRM content customized information and the personalized advertisement strategy of user；
Copyright center, for according to the DRM content customized information of user and combine personalized advertisement strategy and carry out copyright charging；
Wherein, information of terminal user includes the position of terminal.
17. systems as claimed in claim 16, it is characterised in that: described personalized advertisement strategy includes one below or combination in any: advertisement insertion number, inter cut time, advertisement cumulative time, types of adverstising or classification, advertisement inserted mode.
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| CN101647041A (en) * | 2007-03-30 | 2010-02-10 | 雅虎公司 | Point of presence distribution mechanism for digital content objects |
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| US20080232561A1 (en) * | 2007-03-20 | 2008-09-25 | Microsoft Corporation | Advertising funded data access services |
| US20090198542A1 (en) * | 2008-02-01 | 2009-08-06 | D Amore Tianyu L | Distributing premium content with advertising sponsorship |
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| CN101095136A (en) * | 2004-11-06 | 2007-12-26 | Lg电子株式会社 | Method and apparatus for processing digital rights management contents containing advertising contents |
| CN101647041A (en) * | 2007-03-30 | 2010-02-10 | 雅虎公司 | Point of presence distribution mechanism for digital content objects |
| CN101582911A (en) * | 2008-05-14 | 2009-11-18 | 华为技术有限公司 | Method, system and device for presenting advertisement |
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