CN104504061B - To the method, equipment and system of user's pushed information on barrage carrier - Google Patents
To the method, equipment and system of user's pushed information on barrage carrier Download PDFInfo
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- CN104504061B CN104504061B CN201410804181.3A CN201410804181A CN104504061B CN 104504061 B CN104504061 B CN 104504061B CN 201410804181 A CN201410804181 A CN 201410804181A CN 104504061 B CN104504061 B CN 104504061B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- Databases & Information Systems (AREA)
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- General Physics & Mathematics (AREA)
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Abstract
The present invention provide it is a kind of on method from barrage carrier to user's pushed information, equipment and system, the method includes：Client obtains user information；The client obtains feedback information according to the user information from server；The client according to the feedback information of the acquisition on barrage carrier to user's pushed information.It can be by the way that barrage media targetedly interacting to user be realized by way of user's pushed information on barrage carrier according to user information by using the present invention.
Description
Technical field
The present invention relates to the communications field, more particularly, be related to method on from barrage carrier to user's pushed information,
Equipment and system.
Background technology
With the growth of Internet bandwidth, the usage amount rapid increase of barrage carrier.Barrage video, barrage picture, barrage
The barrages carrier such as TV programme is liked by users, is the new paragon that user interacts with the external world.Barrage media are compared to biography
System media, not only conveyed media information to user, also conveyed additional barrage information.But current barrage online media sites
Only be that the comment of delivering user is included on barrage carrier, only user to the one-way interactions of media, without media to
The interaction at family.
Invention content
To efficiently solve above-mentioned technical problem, information is pushed to user the present invention provides a kind of on barrage carrier
Method, equipment and system.
On the one hand, embodiments of the present invention provide it is a kind of on barrage carrier to the method for user's pushed information, institute
The method of stating includes：
Client obtains user information；
The client obtains feedback information according to the user information from server；
The client according to the feedback information of the acquisition on barrage carrier to user's pushed information.
Correspondingly, embodiment of the present invention provides a kind of client, and the client includes：
First acquisition module, for obtaining user information；
Second acquisition module is obtained from server for the user information according to acquired in first acquisition module and is fed back
Information；
Display module pushes away for the feedback information according to acquired in second acquisition module on barrage carrier to user
It delivers letters breath.
On the other hand, embodiments of the present invention additionally provide it is a kind of on barrage carrier to the side of user's pushed information
Method, the method includes：
Server receives the user information that client is sent；
The user information that the server is received according to obtains feedback information corresponding with the user information；
The feedback information got is sent to the client by the server, so that the client is according to institute
Feedback information is stated on barrage carrier to user's pushed information.
Correspondingly, embodiment of the present invention provides a kind of server, and the server includes：
Receiving module, for receiving the user information of client transmission；
Third acquisition module obtains and the user information pair for the user information according to received by the receiving module
The feedback information answered；
Sending module, for the feedback information accessed by the third acquisition module to be sent to the client, with
Toilet state client according to the feedback information on barrage carrier to user's pushed information.
Another aspect, embodiment of the present invention provide it is a kind of on barrage carrier to the system of user's pushed information, it is described
System includes：Client as described above and server as described above.
Implement provided by the invention to pass through method from root to user's pushed information, equipment and system on barrage carrier
According to user information barrage media targetedly interacting to user is realized to the mode of user's pushed information on barrage carrier.
Description of the drawings
Fig. 1 be according to embodiment of the present invention it is a kind of on barrage carrier to the flow of the method for user's pushed information
Figure；
Fig. 2 be according to embodiment of the present invention another kind on barrage carrier to the flow of the method for user's pushed information
Figure；
Fig. 3 shows a kind of embodiment of step S220 shown in Fig. 2；
Fig. 4 be according to embodiment of the present invention another on barrage carrier to the flow of the method for user's pushed information
Figure；
Fig. 5 be according to embodiment of the present invention on barrage carrier to the Organization Chart of the system of user's pushed information；
Fig. 6 is the structure diagram of client 100 shown in fig. 5；
Fig. 7 is the structure diagram of server 200 shown in fig. 5；
Fig. 8 shows a kind of embodiment of third acquisition module 220 shown in Fig. 7.
Specific embodiment
Purpose, technical scheme and advantage to make the embodiment of the present invention are clearer, below in conjunction with attached drawing to this hair
It is bright to be described in further detail.
Fig. 1 be according to embodiment of the present invention it is a kind of on barrage carrier to the flow of the method for user's pushed information
Figure.Referring to Fig. 1, the method includes：
S110：Client obtains user information.
Wherein, in embodiments of the present invention, the user information can include：The cookie data of user (refers to certain
A little websites in order to distinguish user identity, into line trace and the data (generally going through encryption) that are stored on user local terminal).And
And in embodiments of the present invention, the location information of the page where the client can also obtain the barrage carrier.Its
Described in location information include：URL (Uniform Resource Locator, the unified money of the page where the barrage carrier
Source finger URL).
S120:The client obtains feedback information according to the user information from server.
S130:The client according to the feedback information of the acquisition on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, the feedback information can include, but are not limited to：The letter of the push
Breath.And the information of the push can for example include, but are not limited to：Advertising information, such as can be the letters such as the abstract of advertisement
Breath.
To reduce covering of the information of the push to barrage carrier content, in a kind of preferred embodiment of the present invention
In, before step S130 is performed, the client creates viewing area on the barrage carrier, wherein, the viewing area is used for
Show the information of the push.Also, in embodiments of the present invention, which can be shown with barrage effect,
For example, the information of the push can occur in picturesque disorder sequence from the right side of the viewing area, evenly move to the left,
And finally disappear in left side, certainly, the present invention is not limited thereto, and vice versa.
In embodiments of the present invention, which can also include：The display time of the information of the push, and
The display time can be set previously according to actual conditions.Also, correspondingly, in step s 130 the client described
It can be according to the display time of the information of the push to user's pushed information on barrage carrier.
The content interested to it is further checked for the convenience of the user, in a kind of preferred embodiment of the present invention,
The feedback information can also include：URL (the Uniform Resource of the page corresponding with the information of the push
Locator, uniform resource locator).Also, correspondingly, after step S120 is performed, the client is according to the page
URL establishes the link the page and the information corresponding to the page.It can be with by the information of the push so as to fulfill user
It is directly entered the relevant page.
Fig. 2 be according to embodiment of the present invention another kind on barrage carrier to the flow of the method for user's pushed information
Figure.Referring to Fig. 2, the method includes：
S210：Server receives the user information that client is sent.
Wherein, in embodiments of the present invention, which can for example include：The cookie data of user (refers to
Certain websites are for the data (generally going through encryption) for distinguishing user identity, being stored on user local terminal into line trace).
And in embodiments of the present invention, the server can also receive the location information that the client is sent.
S220：The user information that the server is received according to obtains feedback letter corresponding with the user information
Breath.
S230：The feedback information got is sent to the client by the server, so as to the client
According to the feedback information on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, which can include, but are not limited to：The information of the push,
The display time of the information of the push and the URL of the page corresponding with the information of the push.The wherein information of the push
Such as it can include, but are not limited to：Advertising information, such as can be the summary info of advertisement etc..
Also, in embodiments of the present invention, the server can also be obtained according to the location information received
Take feedback information corresponding with the location information.Specifically, the server is received according to location information obtain with
The corresponding page attribute information of location information of the reception (such as can include, but are not limited to：Title, the barrage of barrage carrier
The information such as content, picture header, image content, site title, the website region of carrier, wherein, barrage carrier and picture
Content is the corresponding summary info of extraction)；The page attribute information that the server is got according to is searched and the acquisition
The corresponding feedback information of page attribute information arrived, wherein server can according to page attribute information searching database search with
The corresponding feedback information of the page attribute information.
As shown in figure 3, in embodiments of the present invention, specifically, step S220 can be realized by following steps：
S221：The user information that the server is received according to obtains customer attribute information.
Wherein, the customer attribute information can for example include, but are not limited to：Region (can be obtained by IP address),
Gender, interest, search term (can be obtained by the comment of user), is gone through the age (can be obtained by the log-on message of website)
The information such as the history page.
S222：The customer attribute information that the server is got according to is searched to be believed with the user property got
Cease corresponding feedback information.
Wherein, in embodiments of the present invention, which can search according to customer attribute information searching database
Feedback information corresponding with the customer attribute information.
Also, to further ensure that the correlation between information and user that client pushed, in one kind of the present invention
In preferred embodiment, step S222 can include：
The server filters out first degree of correlation (between user and customer attribute information from the customer attribute information
The degree of correlation) more than predetermined threshold, (predetermined threshold can rationally be set by those skilled in the art according to actual conditions
Put) customer attribute information, the wherein degree of correlation refers to there is the percentage connected each other between two things, for example, this field skill
Art personnel can be calculated by computational methods such as vector space model or probabilistic models, and the present invention is not limited thereto, ability
Field technique personnel can also calculate the degree of correlation by other technologies known in the art；
The server filters out the second correlation in the feedback information corresponding to the customer attribute information filtered out
(degree of correlation between the information of the push in customer attribute information and feedback information) is spent more than predetermined threshold (predetermined threshold
Value can by those skilled in the art according to actual conditions carry out rationally set) feedback information；
In the feedback information filtered out, select coverage (can belong to according to the user corresponding to feedback information
The quantity of property information is determined) more than or equal to the covering of any one feedback information corresponding to same customer attribute information
The feedback information of degree, for example, selecting the feedback information of coverage maximum.
Below by the information of the push for embodiments of the present invention are specifically described for advertising information.Fig. 4
Be according to embodiment of the present invention another on barrage carrier to the flow chart of the method for user's pushed information.Referring to Fig. 4,
This method includes：
S1：User enters barrage carrier；
S2：Client asks one kind broadcasts carriers to carrier server；
S3：Carrier is returned to client by carrier server；
S4:Client creating plasmid window, one kind broadcasts carriers content；
S5：Client asks advertisement to Advertisement Server, while provides the cookie data of user；
S6：Advertisement Server obtains customer attribute information according to the cookie data of user, and according to customer attribute information
Corresponding advertising feedback information is found into advertisement base, wherein the advertising feedback information includes：Advertising information and the advertisement
The URL of the corresponding advertisement page of information and the display time of the advertising information, (those skilled in the art can be according to reality
Border situation is set), and the advertising feedback information of the lookup is returned into client；
Wherein, in embodiments of the present invention, which includes：Region, interest, search term, is gone through gender
The history page, age, comment, search history etc..Advertising information includes：Text advertisement information, such as the abstract of advertisement.
Also, to further ensure that advertising information and the correlation of user in the advertising feedback information, the present invention's
In embodiment, advertising feedback information can be screened according to the degree of correlation and coverage, specifically, such as can passed through
In the following manner is realized:
1) degree of correlation that Advertisement Server is filtered out from customer attribute information between user and customer attribute information is more than
The user property of predetermined threshold (predetermined threshold according to actual conditions can rationally set by those skilled in the art)
Information, the wherein degree of correlation refer to there is the percentage connected each other between two things, for example, those skilled in the art can lead to
It crosses the computational methods such as vector space model or probabilistic model to be calculated, the present invention is not limited thereto, and those skilled in the art are also
The degree of correlation can be calculated by other technologies known in the art；
2) for the above-mentioned each customer attribute information filtered out, it is related to customer attribute information to filter out advertising information
Degree is more than the wide of predetermined threshold (predetermined threshold according to actual conditions can rationally set by those skilled in the art)
Feedback information is accused, forms a set, wherein for each advertising feedback information, coverage and the advertising feedback information institute
Fall the quantity of set be proportionate；
3) the highest advertising feedback information of coverage is selected in each set.
S7：Client creates advertisement area in the range of barrage carrier window；
S8：Client in the advertisement area according to advertising information described in the display time showing of the advertising information, and
The advertisement page and the advertising information corresponding to the advertisement page are established the link according to the URL of the advertisement page.
Wherein, in embodiments of the present invention, which can be shown the advertising information with barrage effect
Show, i.e., advertising information occurs in picturesque disorder sequence from the right side of the advertisement area, evenly moves to the left, and finally on a left side
Side disappears.
Fig. 5 be according to embodiment of the present invention on barrage carrier to the Organization Chart of the system of user's pushed information.Ginseng
See Fig. 5, the system comprises：Client 100 and server 200.
Wherein, the client 100 is for performing the following operations：Obtain user information；According to the user information of the acquisition
Feedback information is obtained from server；According to the feedback information of the acquisition on barrage carrier to user's pushed information.
The server 200 is for performing the following operations：Receive the user information that client is sent；It is received according to described
User information obtains feedback information corresponding with the user information；The feedback information got is sent to the client
End, so as to the client according to the feedback information on barrage carrier to user's pushed information.
Fig. 6 is the structure diagram of client 100 shown in fig. 5.Referring to Fig. 6, which includes：
First acquisition module 110, for obtaining user information.
Wherein, in embodiments of the present invention, the user information can include：The cookie data of user (refers to certain
A little websites in order to distinguish user identity, into line trace and the data (generally going through encryption) that are stored on user local terminal).And
And in the embodiment of invention, which can be also used for determining for the page where obtaining the barrage carrier
Position information.
Second acquisition module 120 obtains for the user information according to acquired in first acquisition module 110 from server
Negate feedforward information.
Display module 130, for the feedback information according to acquired in second acquisition module 120 on barrage carrier to
User's pushed information.
Wherein, in embodiments of the present invention, the feedback information can include, but are not limited to：The letter of the push
Breath.And the information of the push can include：Advertising information, such as can be the information such as the abstract of advertisement.
To reduce covering of the information of the push to barrage carrier content, in a kind of preferred embodiment of the present invention
In, which can also include：Creation module, for creating viewing area on the barrage carrier, wherein, it is described aobvious
Show area for showing the information of the push.Also, in embodiments of the present invention, it can be shown with barrage effect,
The information pushed occurs in picturesque disorder sequence from the right side of the viewing area, evenly moves to the left, and finally on a left side
Side disappears, and the present invention is not limited thereto certainly, and vice versa.
In embodiments of the present invention, which can also include：The display time of the information of the push, and
The display time can be set previously according to actual conditions.Correspondingly, which is additionally operable to carry in the barrage
According to the display time of the information of the push to user's pushed information on body.
The content interested to it is further checked for the convenience of the user, in a kind of preferred embodiment of the present invention,
The feedback information can also include：URL (the Uniform Resource of the page corresponding with the information of the push
Locator, uniform resource locator).Also, correspondingly, which can also include：Link module, for according to institute
The URL for stating the page establishes the link the page and the information corresponding to the page.It can by the information so as to fulfill user
To be directly entered the relevant page.
Fig. 7 is the structure diagram of server 200 shown in fig. 5.Referring to Fig. 7, which includes：
Receiving module 210, for receiving the user information of client transmission.
Wherein, in embodiments of the present invention, which can for example include：The cookie data of user.And
And in embodiments of the present invention, the receiving module 210 can be also used for receiving the positioning letter that the client is sent
Breath.
Third acquisition module 220 obtains and the user for the user information according to received by the receiving module 210
The corresponding feedback information of information.
Sending module 230, for the feedback information accessed by the third acquisition module 220 to be sent to the client
End, so as to the client according to the feedback information on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, which can include, but are not limited to：The information of the push,
The display time of the information of the push and the URL of the page corresponding with the information of the push.Wherein the information can wrap
It includes：Advertising information, such as can be the summary info of advertisement etc..
Also, in embodiments of the present invention, which can be also used for according to the receiving module
Location information received by 210 obtains feedback information corresponding with the location information.
Wherein, as shown in figure 8, in embodiments of the present invention, the third acquisition module 220 can include：
Acquiring unit 221, the user information for being received according to obtain customer attribute information.
Wherein, in embodiments of the present invention, customer attribute information can for example include, but are not limited to：It region (can be with
Obtained by IP address), gender, age (can be obtained by the log-on message of website), interest, search term (can be by using
The comment at family obtains), the information such as history page.
Searching unit 222 finds for the customer attribute information according to accessed by the acquiring unit 221 and is obtained with this
The corresponding feedback information of customer attribute information got.
It is preferred in one kind of the present invention to further ensure that the correlation between information and user that client pushed
In embodiment, which can for example include：
First screening component, for filtering out first degree of correlation (user and user property from the customer attribute information
The degree of correlation between information) more than predetermined threshold (predetermined threshold can by those skilled in the art according to actual conditions into
Row rationally setting) customer attribute information, the wherein degree of correlation refers to there is the percentage connected each other between two things, such as can
To be calculated by computational methods such as vector space model or probabilistic models, the present invention is not limited thereto, people in the art
Member can also calculate the degree of correlation by other technologies known in the art；
Second screening component, in the feedback corresponding to the described first customer attribute information for being filtered out of screening component
In information, second degree of correlation (degree of correlation between the information of the push in customer attribute information and feedback information) is filtered out
More than the feedback of predetermined threshold (predetermined threshold according to actual conditions can rationally set by those skilled in the art)
Information；
Component is selected, it (can be in the described second feedback information for being filtered out of screening component, selecting coverage
The quantity of customer attribute information according to corresponding to feedback information is determined) believe more than or equal to corresponding to same user property
The feedback information of the coverage of any one feedback information of breath, such as select the feedback information of coverage maximum.
Implement provided by the invention to pass through method from root to user's pushed information, equipment and system on barrage carrier
According to user information barrage media targetedly interacting to user is realized to the mode of user's pushed information on barrage carrier.
Through the above description of the embodiments, those skilled in the art can be understood that the present invention can be by
The mode of software combination hardware platform is realized, naturally it is also possible to all be implemented by hardware.Based on such understanding, this hair
Bright technical solution can be embodied in the form of software product in whole or in part to what background technology contributed, the meter
Calculation machine software product can be stored in storage medium, such as ROM/RAM, magnetic disc, CD, used including some instructions so that one
Platform computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform each reality of the present invention
Apply the method described in certain parts of example or embodiment.
The term and wording used in description of the invention is just to for example, be not intended to form restriction.Ability
Field technique personnel should be appreciated that under the premise of the basic principle for not departing from disclosed embodiment, to the above embodiment
In each details can carry out various change.Therefore, the scope of the present invention is only determined by claim, in the claims, unless
It is otherwise noted, all terms should be understood by the broadest rational meaning.
Claims (8)
1. it is a kind of on barrage carrier to the method for user's pushed information, which is characterized in that the method includes：
Server receives the user information that client is sent；
The user information that the server is received according to obtains feedback information corresponding with the user information；
The feedback information got is sent to the client by the server, so that the client is according to described anti-
Feedforward information is on barrage carrier to user's pushed information；
Wherein, the user information that the server is received according to obtains feedback information packet corresponding with the user information
It includes：
The user information that the server is received according to obtains customer attribute information,
The server filters out the user property that first degree of correlation is more than the first predetermined threshold from the customer attribute information
Information,
It is big to filter out second degree of correlation in the feedback information corresponding to the customer attribute information filtered out for the server
In the feedback information of the second predetermined threshold,
In the feedback information filtered out, select coverage and be greater than or equal to appointing corresponding to same customer attribute information
The feedback information of the coverage of one feedback information of meaning.
2. the method as described in claim 1, which is characterized in that the method further includes：
The server also receives the location information that the client is sent.
3. method as claimed in claim 2, which is characterized in that the method further includes：
The server obtains feedback information corresponding with the location information also according to the location information received.
4. the method as described in any one in claims 1 to 3, which is characterized in that
The user information includes：The cookie data of user.
5. a kind of server, which is characterized in that the server includes：
Receiving module, for receiving the user information of client transmission；
Third acquisition module obtains corresponding with the user information for the user information according to received by the receiving module
Feedback information；
Sending module, for the feedback information accessed by the third acquisition module to be sent to the client, with toilet
State client according to the feedback information on barrage carrier to user's pushed information；
Wherein, the third acquisition module includes：
Acquiring unit, the user information for being received according to obtain customer attribute information,
Searching unit, including：For filtering out first degree of correlation from the customer attribute information more than the first predetermined threshold
First screening component of customer attribute information, for corresponding to the described first customer attribute information for being filtered out of screening component
Feedback information in, filter out second degree of correlation more than the second predetermined threshold feedback information second screening component and, be used for
In the feedback information filtered out in the described second screening component, select coverage and be greater than or equal to corresponding to same user category
The selection component of the feedback information of the coverage of any one feedback information of property information.
6. server as claimed in claim 5, which is characterized in that
The receiving module is additionally operable to receive the location information that the client is sent.
7. server as claimed in claim 6, which is characterized in that
The third acquisition module is additionally operable to be obtained and the location information according to the location information received by the receiving module
Corresponding feedback information.
8. the server as described in any one in claim 5~7, which is characterized in that
The user information includes：The cookie data of user.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410804181.3A CN104504061B (en) | 2014-12-19 | 2014-12-19 | To the method, equipment and system of user's pushed information on barrage carrier |
| PCT/CN2015/089942 WO2016095576A1 (en) | 2014-12-19 | 2015-09-18 | Method, device and system for pushing information to user on barrage carrier |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410804181.3A CN104504061B (en) | 2014-12-19 | 2014-12-19 | To the method, equipment and system of user's pushed information on barrage carrier |
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| Publication Number | Publication Date |
|---|---|
| CN104504061A CN104504061A (en) | 2015-04-08 |
| CN104504061B true CN104504061B (en) | 2018-06-15 |
Family
ID=52945459
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410804181.3A Active CN104504061B (en) | 2014-12-19 | 2014-12-19 | To the method, equipment and system of user's pushed information on barrage carrier |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN104504061B (en) |
| WO (1) | WO2016095576A1 (en) |
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| CN104462495B (en) * | 2014-12-19 | 2018-06-15 | 百度在线网络技术（北京）有限公司 | To the method, equipment and system of user's pushed information on barrage carrier |
| CN104504061B (en) * | 2014-12-19 | 2018-06-15 | 百度在线网络技术（北京）有限公司 | To the method, equipment and system of user's pushed information on barrage carrier |
| CN106162370B (en) * | 2015-04-27 | 2019-08-02 | 北京智谷睿拓技术服务有限公司 | Information processing method, information processing unit and user equipment |
| CN106162303B (en) * | 2015-04-27 | 2019-07-09 | 北京智谷睿拓技术服务有限公司 | Information processing method, information processing unit and user equipment |
| CN104777912B (en) * | 2015-04-29 | 2018-02-09 | 北京奇艺世纪科技有限公司 | A kind of barrage methods of exhibiting, apparatus and system |
| CN106293369B (en) * | 2015-05-26 | 2019-09-03 | 北京智谷睿拓技术服务有限公司 | Exchange method, interactive device and user equipment based on barrage |
| CN105578255A (en) * | 2015-12-31 | 2016-05-11 | 合一网络技术(北京)有限公司 | Advertisement playing method and device |
| CN105578222B (en) | 2016-02-01 | 2019-04-12 | 百度在线网络技术（北京）有限公司 | A kind of information-pushing method and device |
| CN106021279B (en) * | 2016-04-28 | 2020-04-07 | 百度在线网络技术（北京）有限公司 | Information display method and device |
| CN105916051A (en) * | 2016-05-12 | 2016-08-31 | 乐视控股（北京）有限公司 | Content recommendation method and device |
| CN105979285A (en) * | 2016-06-27 | 2016-09-28 | 乐视控股（北京）有限公司 | Advertisement barrage display method, advertisement barrage display device and terminal |
| CN106572399A (en) * | 2016-11-18 | 2017-04-19 | 广州爱九游信息技术有限公司 | Information recommendation method and device, server and user terminal |
| CN115119017B (en) * | 2022-05-17 | 2023-12-08 | 上海南燕信息技术有限公司 | Medical health insurance recommendation and management method and system based on artificial intelligence |
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| CN104504061A (en) | 2015-04-08 |
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