CN105578255A - Advertisement playing method and device - Google Patents

Advertisement playing method and device Download PDF

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Publication number
CN105578255A
CN105578255A CN201511032082.9A CN201511032082A CN105578255A CN 105578255 A CN105578255 A CN 105578255A CN 201511032082 A CN201511032082 A CN 201511032082A CN 105578255 A CN105578255 A CN 105578255A
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CN
China
Prior art keywords
advertisement
video
play
adjustment
area
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201511032082.9A
Other languages
Chinese (zh)
Inventor
邹敏
齐志兵
尹玉宗
姚键
顾思斌
潘柏宇
王冀
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
1Verge Internet Technology Beijing Co Ltd
Original Assignee
1Verge Internet Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 1Verge Internet Technology Beijing Co Ltd filed Critical 1Verge Internet Technology Beijing Co Ltd
Priority to CN201511032082.9A priority Critical patent/CN105578255A/en
Publication of CN105578255A publication Critical patent/CN105578255A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/485End-user interface for client configuration
    • H04N21/4858End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention discloses an advertisement playing method and an advertisement playing device. The advertisement playing method comprises the steps of acquiring an advertisement needing to be played; determining a suitable area for playing the advertisement; adjusting the size of the advertisement according to the suitable area; selecting a proper time point during a video playing process; and playing the adjusted advertisement in the suitable area in a popup manner by using the time point as a starting point for playing the advertisement. According to the advertisement playing method provided by the embodiment of the invention, the advertisement is played in the suitable area in the popup manner during the video playing process, so that the advertisement and the video appear on a display screen at the same time, and the video playing time is not occupied. The problem that in the prior art, the video playing time is occupied due to the fact that the advertisement is played in a title mode, an interstitial mode or a tail leader mode is solved.

Description

A kind of advertisement broadcast method and device
Technical field
The present invention relates to advertisement play-back technology field, be specifically related to a kind of advertisement broadcast method and device.
Background technology
In TV programme or internet video program playing process, often intert advertisement.Advertisement appears at beginning that TV programme or internet video program play, centre or ending usually, namely advertisement with sheet hair style, intercut formula or the broadcasting of run-out formula.
Advertisement packets is containing certain content, and playing process needs certain hour.Such as, before TV programme is play, usually play the advertisement of 5-10 minute; Before internet video program is play or centre, may play the advertising programme of 60 seconds, and sometimes be presented on screen in the mode of countdown.No matter adopt which kind of broadcast mode, the broadcasting of advertisement all needs to take certain hour.Therefore the corresponding reproduction time decreasing TV programme or internet video program.
Summary of the invention
The object of this invention is to provide a kind of advertisement broadcast method and device, play to solve Current ad the problem taking TV programme or internet video program reproduction time.
Some embodiments of the invention provide a kind of advertisement broadcast method, and described method comprises:
Obtain the advertisement needing to play;
Determine the appropriate area playing described advertisement;
Adjust according to the size of described appropriate area to described advertisement;
Selected suitable time point in video display process;
The advertisement of the starting point play using described time point as described advertisement after described appropriate area plays described adjustment in barrage mode.
Alternatively, described appropriate area is advertising layer, and before described advertisement after described appropriate area plays described adjustment in barrage mode, described method also comprises:
Create advertising layer, described advertising layer be positioned at play described video video layer on;
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Advertisement after described advertising layer plays described adjustment in barrage mode, presents on the display screen with the advertisement after making described adjustment and described video simultaneously.
Alternatively, described appropriate area is the secondary viewing area on display screen, and before described advertisement after described appropriate area plays described adjustment in barrage mode, described method also comprises:
Described display screen is divided into main viewing area and secondary viewing area by the picture distribution according to described video;
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Advertisement after described adjustment is play in barrage mode in described secondary viewing area.
Alternatively, described display screen comprises video playback district and background area, and described appropriate area is described background area, and described video shows in described video playback district,
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Described background area plays the advertisement after described adjustment in barrage mode.
Alternatively, the described advertisement obtaining needs and play, comprising:
Obtain the video-see history of user in current site;
The described advertisement needing to play is determined according to described video-see history.
Alternatively, the described advertisement obtaining needs and play, comprising:
Obtain the keyword that user searched in current site or the merchandise news bought;
The described advertisement needing to play is obtained according to described keyword or merchandise news.
Alternatively, the described advertisement obtaining needs and play, comprising:
Analyze the information contained by described video;
Determine the advertisement with the information matches contained by described video.
In addition, the embodiment of the present invention also provides a kind of advertisement play back device, comprising:
First acquiring unit, for obtaining the advertisement needing to play;
First determining unit, for determining the appropriate area playing described advertisement;
Adjustment unit, for adjusting according to the size of described appropriate area to described advertisement;
Selected unit, for suitable time point selected in video display process;
Broadcast unit, starting point advertisement after described appropriate area plays described adjustment in barrage mode that the described time point for selecting using described selected unit is play as described advertisement.
Alternatively, described appropriate area is advertising layer, and described advertisement play back device also comprises:
Creating unit, for creating advertising layer, described advertising layer be positioned at play described video video layer on;
Described broadcast unit, specifically for advertisement after described advertising layer plays described adjustment in barrage mode, presents on the display screen with the advertisement after making described adjustment and described video simultaneously.
Alternatively, described appropriate area is the secondary viewing area on display screen, and described advertisement play back device also comprises:
Division unit, is divided into main viewing area and secondary viewing area for the picture distribution according to described video by described display screen;
Described broadcast unit is specifically for advertisement after described adjustment is play in barrage mode in described secondary viewing area.
Alternatively, described display screen comprises video playback district and background area, and described appropriate area is described background area, and described video shows in described video playback district;
Described broadcast unit specifically for: on described background area, play the advertisement after described adjustment in barrage mode.
Alternatively, described first acquiring unit comprises:
Second acquisition unit, for obtaining the video-see history of user in current site;
Second determining unit, for determining the described advertisement needing to play according to described video-see history.
Alternatively, described first acquiring unit comprises:
3rd acquiring unit, for obtaining the keyword that user searched in current site or the merchandise news bought;
4th acquiring unit, for obtaining the described advertisement needing to play according to described keyword or merchandise news.
Alternatively, described first acquiring unit comprises:
Analytic unit, for analyzing the information contained by described video;
3rd determining unit, for determining the advertisement with the information matches contained by described video.
The advertisement broadcast method that above-described embodiment provides, in the process of video playback in appropriate area with barrage mode broadcast advertisement, advertisement and video are occurred on the display screen simultaneously, namely without the need to taking the time of video playback.Avoid in prior art and adopt sheet hair style, intercut the problem that formula or run-out formula broadcast advertisement need to take the video playback time.
Accompanying drawing explanation
The schematic flow sheet of a kind of advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
The advertisement moving direction schematic diagram on the display screen that Fig. 2 provides for the embodiment of the present invention;
The structural representation of the advertisement play back device that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the technical scheme that the embodiment of the present invention provides is described in detail.
Some embodiments of the invention provide a kind of advertisement broadcast method, play to avoid advertisement the time taking video playback.Video in the embodiment of the present invention can be video in video in TV programme or video-frequency band or Internet video program or video-frequency band.
Fig. 1 shows the advertisement broadcast method that some embodiments of the invention provide, shown in Figure 1, and the method can comprise the following steps:
Step S100: obtain the advertisement needing to play.
Need the advertisement of playing can be obtained by number of ways.Such as, can be the advertisement that advertisement putting business makes in advance, or can be the advertisement relevant to the video content of current broadcasting, or can be advertisement of selecting according to the hobby of user etc.
Advertisement in the embodiment of the present invention can be the various ways such as copy, display advertising or animated advertising.
In some embodiments, this step can also adopt following either type to realize:
Mode one: select suitable advertisement according to artificial annotation results;
Mode two: calculate suitable advertisement according to advertisement playback features and video playback feature and user behavior data.
Step S102: the appropriate area determining broadcast advertisement.
In some embodiments, this appropriate area can be advertising layer, and in some embodiments, this appropriate area can be the secondary viewing area on display screen, then in some embodiments, this appropriate area can be the background area on display screen.Will launch to describe to these different situations below.
Step S104: the size of appropriate area to advertisement according to broadcast advertisement adjusts.
In some embodiments of the invention, before appropriate area is with barrage mode broadcast advertisement, can also first according to the picture dimension of the adjusted size advertisement of appropriate area.Such as, if appropriate area is rectangle, then can adjust word height and/or the length of copy according to the length and width of appropriate area, or the picture height of adjustment display advertising and/or length etc.
Step S106: selected suitable time point in video display process.
The whole process need of video playback takies regular hour section, such as, can be more than 20 minute or more than 40 minute etc.This suitable time point can be the random time point in video display process.This suitable time point can be determined by advertisement putting business, or can be determined by user; This suitable time point can be determined before video playback, also can determine in video display process.
Step S108: the starting point play using described time point as described advertisement plays described advertisement in barrage mode in described appropriate area.
The starting point that suitable time point selected in above-mentioned steps is play as advertisement, namely this advertisement can start to play by any one time point in video display process.In addition, this advertisement can also terminate to play by any one time point in video display process.
Barrage mode in the embodiment of the present invention refers to, occurs on the display screen in the mode ejected, can also with eject mode occur time display screen on and move to relative direction.When playing in barrage mode, advertisement may cover a part of content of video, also may not cover the content of video.
The advertisement broadcast method that above-described embodiment provides, in the process of video playback in appropriate area with barrage mode broadcast advertisement, advertisement and video are occurred on the display screen simultaneously, namely without the need to taking the time of video playback.Avoid in prior art and adopt sheet hair style, intercut the problem that formula or run-out formula broadcast advertisement need to take the video playback time.
It should be noted that, Fig. 1 illustrate only the scheme that some embodiments of the invention provide, and other embodiments of the present invention can also provide some other technical scheme.
In some embodiments of the invention, appropriate area is advertising layer, now before above-mentioned advertisement step after appropriate area plays adjustment in barrage mode, this advertisement broadcast method can also comprise: create advertising layer, this advertising layer is positioned on the video layer of displaying video.
At this, display screen can be had powerful connections layer and video layer, background layer is generally black and covers whole display screen; When display screen having video playback, the layer at video place is video layer, and video layer covers on background layer and the size of video layer is less than or equal to the size of background layer.Javascript script such as can be adopted to create advertising layer.
The advertising layer created may be used for broadcast advertisement.In advertisement playing process, the display position of advertisement can partially overlap physically with the display position of video, and the position projection on the display screen of such as advertisement display overlaps with the display position projection section on the display screen of video.
Now, the advertisement after appropriate area plays adjustment in barrage mode can be specifically: the advertisement after advertising layer plays adjustment, presents on the display screen to make advertisement and video simultaneously.
Be positioned at the advertising layer on broadcast layer play adjustment after advertisement, namely video and advertisement not same layer play, advertisement without the need to taking the play position of video, broadcast advertisement while can be implemented in displaying video.
In some embodiments of the invention, appropriate area can be the secondary viewing area on display screen, before advertisement step now in above-described embodiment after appropriate area plays adjustment in barrage mode, according to the picture distribution of video, display screen can also be divided into main viewing area and secondary viewing area;
Such as, personage, article, view etc. can be had in the picture of video.Now, can using the viewing area at personage place as main viewing area, other regions are as secondary viewing area.
Advertisement in such above-described embodiment after appropriate area plays adjustment in barrage mode specifically can be included in secondary viewing area with barrage mode broadcast advertisement.
At secondary viewing area broadcast advertisement, and then the main contents of video are presented to user.Such as, display advertising, when secondary viewing area is play, can avoid display advertising to cover the main contents of video on a large scale, is conducive to the display effect improving advertisement and video, farthest presents the content of advertisement and video simultaneously.
In some embodiments of the invention, display screen can comprise video playback district and background area, and wherein video is in the display of video playback district, and background area can be the region of background layer removing video layer, background area can be positioned at the top of display screen, bottom, left side, and/or right side.Above-mentioned appropriate area can be background area, and the advertisement now in above-described embodiment after appropriate area plays adjustment in barrage mode can be specifically the advertisement after background area plays adjustment in barrage mode.Such as, when advertisement is copy, can show this copy on background area, now advertisement does not cover any region of video, and advertisement and video all can well present to user.
The size of advertisement or direction etc. are adjusted, then plays on the display screen, be convenient to the result of broadcast strengthening advertisement, improve Consumer's Experience.
It should be noted that, in above-described embodiment, when advertisement is display advertising, adjustment is carried out to advertisement and can comprise translation, convergent-divergent, rotation and/or fuzzy etc.
In some embodiments of the invention, obtain in above-mentioned steps S100 and need the advertisement of playing can comprise the following steps A and step B:
Steps A: obtain the video-see history of user in current site;
When video is Internet video, the behavior that user watches Internet video can be recorded in memory space corresponding to website usually, and user can obtain the video-see history of user by current site.
Step B: determine the advertisement needing to play according to video-see history.
Can classify to the video of user's viewing in video-see history, such as, be divided into automotive-type, outdoor class, mother and baby's class, can watch according to user the advertisement that other frequency of video class determines to need broadcasting.
When determining the advertisement needing to play, can from subscribing advertisement base the advertisement of selecting to need to play.Such as, when user often watches automotive-type video, can automotive-type advertisement be selected as the advertisement needing to play from subscribing advertisement base or make corresponding automotive-type advertisement.
In other embodiments of the present invention, obtain in above-mentioned steps S100 and need the advertisement of playing can comprise the following steps C and step D:
Step C: obtain the keyword that user searched in current site or the merchandise news bought;
The keyword that user can check user search in the local cache of browser or the merchandise news bought, can know the hobby of user by these keywords or merchandise news.
Step D: obtain the advertisement needing to play according to the keyword obtained or merchandise news.
If user searched for automobile in the recent period or checked the merchandise news about automobile, then can select automotive-type advertisement or made automotive-type advertisement as the advertisement needing to play according to above-mentioned merchandise news in advertisement base.
In other embodiments of the present invention, obtain in above-mentioned steps S100 and need the advertisement of playing can comprise the following steps E and step F:
Step e: analyze the information contained by video;
Information contained by video can comprise the text description of video, label, captions and/or editorial staff etc.
Step F: select the advertisement with the information matches contained by video.
In video library, select the advertisement with the information matches contained by video, or the information contained by video makes corresponding advertisement.
It should be noted that, in above-described embodiment, after advertisement pop screen, can move along certain direction, as shown in Fig. 2 a-Fig. 2 l.Such as, can eject from the right side of display screen and be moved to the left gradually, can eject from the left side of display screen and move right gradually, can eject from the bottom of display screen and move up gradually, or move down between ejecting from the top of display screen.Wherein rectangle represents display screen, the direction of direction of arrow representative picture advertisement movement.
In addition, some embodiments of the invention provide a kind of advertisement play back device, and as shown in Figure 3, described device can comprise:
First acquiring unit 301, for obtaining the advertisement needing to play;
First determining unit 302, for determining the appropriate area playing described advertisement;
Adjustment unit 303, for adjusting according to the size of described appropriate area to described advertisement;
Selected unit 304, for suitable time point selected in video display process;
Broadcast unit 305, starting point advertisement after described appropriate area plays described adjustment in barrage mode that the described time point for selecting using described selected unit is play as described advertisement.
In some embodiments, described appropriate area is advertising layer, and described advertisement play back device also comprises:
Creating unit, for creating advertising layer, described advertising layer be positioned at play described video video layer on;
Described broadcast unit, specifically for advertisement after described advertising layer plays described adjustment in barrage mode, presents on the display screen with the advertisement after making described adjustment and described video simultaneously.
In some embodiments, described appropriate area is the secondary viewing area on display screen, and described advertisement play back device also comprises:
Division unit, is divided into main viewing area and secondary viewing area for the picture distribution according to described video by described display screen;
Described broadcast unit is specifically for advertisement after described adjustment is play in barrage mode in described secondary viewing area.
In some embodiments, described display screen comprises video playback district and background area, and described appropriate area is described background area, and described video shows in described video playback district;
Described broadcast unit specifically for: on described background area, play the advertisement after described adjustment in barrage mode.
In some embodiments, described first acquiring unit comprises:
Second acquisition unit, for obtaining the video-see history of user in current site;
Second determining unit, for determining the described advertisement needing to play according to described video-see history.
In some embodiments, described first acquiring unit comprises:
3rd acquiring unit, for obtaining the keyword that user searched in current site or the merchandise news bought;
4th acquiring unit, for obtaining the described advertisement needing to play according to described keyword or merchandise news.
In some embodiments, described first acquiring unit comprises:
Analytic unit, for analyzing the information contained by described video;
3rd determining unit, for determining the advertisement with the information matches contained by described video.
The advertisement play back device that above-described embodiment provides, in the process of video playback in appropriate area with barrage mode broadcast advertisement, advertisement and video are occurred on the display screen simultaneously, both without the need to taking the time of video playback.Avoid in prior art and adopt sheet hair style, intercut the problem that formula or run-out formula broadcast advertisement need to take the video playback time.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (14)

1. an advertisement broadcast method, is characterized in that, described method comprises:
Obtain the advertisement needing to play;
Determine the appropriate area playing described advertisement;
Adjust according to the size of described appropriate area to described advertisement;
Selected suitable time point in video display process;
The advertisement of the starting point play using described time point as described advertisement after described appropriate area plays described adjustment in barrage mode.
2. method according to claim 1, is characterized in that, described appropriate area is advertising layer, and before described advertisement after described appropriate area plays described adjustment in barrage mode, described method also comprises:
Create advertising layer, described advertising layer be positioned at play described video video layer on;
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Advertisement after described advertising layer plays described adjustment in barrage mode, presents on the display screen with the advertisement after making described adjustment and described video simultaneously.
3. method according to claim 1, is characterized in that, described appropriate area is the secondary viewing area on display screen, and before described advertisement after described appropriate area plays described adjustment in barrage mode, described method also comprises:
Described display screen is divided into main viewing area and secondary viewing area by the picture distribution according to described video;
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Advertisement after described adjustment is play in barrage mode in described secondary viewing area.
4. method according to claim 1, is characterized in that, described display screen comprises video playback district and background area, and described appropriate area is described background area, and described video shows in described video playback district,
Described advertisement after described appropriate area plays described adjustment in barrage mode, comprising:
Described background area plays the advertisement after described adjustment in barrage mode.
5. the method according to any one of claim 1-4, is characterized in that, the described advertisement obtaining needs and play, comprising:
Obtain the video-see history of user in current site;
The described advertisement needing to play is determined according to described video-see history.
6. the method according to any one of claim 1-4, is characterized in that, the described advertisement obtaining needs and play, comprising:
Obtain the keyword that user searched in current site or the merchandise news bought;
The described advertisement needing to play is obtained according to described keyword or merchandise news.
7. the method according to any one of claim 1-4, is characterized in that, the described advertisement obtaining needs and play, comprising:
Analyze the information contained by described video;
Determine the advertisement with the information matches contained by described video.
8. an advertisement play back device, is characterized in that, comprising:
First acquiring unit, for obtaining the advertisement needing to play;
First determining unit, for determining the appropriate area playing described advertisement;
Adjustment unit, for adjusting according to the size of described appropriate area to described advertisement;
Selected unit, for suitable time point selected in video display process;
Broadcast unit, starting point advertisement after described appropriate area plays described adjustment in barrage mode that the described time point for selecting using described selected unit is play as described advertisement.
9. device according to claim 8, is characterized in that, described appropriate area is advertising layer, and described advertisement play back device also comprises:
Creating unit, for creating advertising layer, described advertising layer be positioned at play described video video layer on;
Described broadcast unit, specifically for advertisement after described advertising layer plays described adjustment in barrage mode, presents on the display screen with the advertisement after making described adjustment and described video simultaneously.
10. device according to claim 8, is characterized in that, described appropriate area is the secondary viewing area on display screen, and described advertisement play back device also comprises:
Division unit, is divided into main viewing area and secondary viewing area for the picture distribution according to described video by described display screen;
Described broadcast unit is specifically for advertisement after described adjustment is play in barrage mode in described secondary viewing area.
11. devices according to claim 8, is characterized in that, described display screen comprises video playback district and background area, and described appropriate area is described background area, and described video shows in described video playback district;
Described broadcast unit specifically for: on described background area, play the advertisement after described adjustment in barrage mode.
12. devices according to Claim 8 described in-11 any one, it is characterized in that, described first acquiring unit comprises:
Second acquisition unit, for obtaining the video-see history of user in current site;
Second determining unit, for determining the described advertisement needing to play according to described video-see history.
13. devices according to Claim 8 described in-11 any one, it is characterized in that, described first acquiring unit comprises:
3rd acquiring unit, for obtaining the keyword that user searched in current site or the merchandise news bought;
4th acquiring unit, for obtaining the described advertisement needing to play according to described keyword or merchandise news.
14. devices according to Claim 8 described in-11 any one, it is characterized in that, described first acquiring unit comprises:
Analytic unit, for analyzing the information contained by described video;
3rd determining unit, for determining the advertisement with the information matches contained by described video.
CN201511032082.9A 2015-12-31 2015-12-31 Advertisement playing method and device Pending CN105578255A (en)

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