CN103064863B

CN103064863B - A kind of method and apparatus that recommendation information is provided

Info

Publication number: CN103064863B
Application number: CN201110325506.6A
Authority: CN
Inventors: 徐佳
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-10-24
Filing date: 2011-10-24
Publication date: 2018-01-12
Anticipated expiration: 2031-10-24
Also published as: CN103064863A

Abstract

It is an object of the invention to provide a kind of method and apparatus for providing recommendation information.Wherein, the network equipment obtains the scenario-related information corresponding with the predetermined recommendation trigger condition when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment；According to the scenario-related information, matching inquiry is carried out in recommendation information storehouse, to obtain the recommendation information corresponding with the scenario-related information；The recommendation information is provided to the user equipment.Compared with prior art, the network equipment is when the predetermined recommendation trigger condition for meeting to provide recommendation information to user equipment in the present invention, according to the scenario-related information corresponding to predetermined recommendation trigger condition, the recommendation information provided to user equipment is provided, so that thus obtained recommendation information is related to the current scene of user, rather than recommendation information is arbitrarily pushed to user, improve the usage experience of user.

Description

A kind of method and apparatus that recommendation information is provided

Technical field

The present invention relates to Internet technical field, more particularly to a kind of technology for providing recommendation information.

Background technology

In the prior art, when the network equipment is to user's push recommendation information, often simply pushed according to current hotspot, So that this recommendation information push behavior of the network equipment, can not only reach the effect for providing a user better services, on the contrary The dislike of user may be caused.

Therefore, how recommendation information is provided a user so that after recommendation information is obtained, can obtain preferably makes user With experience, turn into one of current urgent problem.

The content of the invention

It is an object of the invention to provide a kind of method and apparatus for providing recommendation information.

According to an aspect of the invention, there is provided a kind of method for the offer recommendation information realized at network equipment end, Wherein, this method comprises the following steps：

A works as the predetermined recommendation trigger condition for meeting that information recommendation is carried out to user equipment, obtains and is touched with the predetermined recommendation The corresponding scenario-related information of clockwork spring part；

B carries out matching inquiry according to the scenario-related information in recommendation information storehouse, related to the scene to obtain The corresponding recommendation information of information；

C provides the recommendation information to the user equipment.

According to another aspect of the present invention, a kind of side for the offer recommendation information realized at user equipment end is be provided Method, wherein, this method comprises the following steps：

Whether A detection user equipmenies meet the recommendation request trigger condition that information recommendation request is sent to the network equipment；

B sends information recommendation request when meeting the recommendation request trigger condition, to the network equipment, wherein, it is described Information recommendation request includes the scenario-related information corresponding with the recommendation request trigger condition；

C receives the recommendation information that the network equipment is sent based on described information recommendation request；

The recommendation information is supplied to the user equipment by D.

According to an aspect of the invention, there is provided a kind of network equipment that recommendation information is provided, wherein, the network equipment Including：

Recommend triggering determining device, for working as the predetermined recommendation trigger condition for meeting that information recommendation is carried out to user equipment, Obtain the scenario-related information corresponding with the predetermined recommendation trigger condition；

Recommendation information acquisition device, for according to the scenario-related information, matching inquiry to be carried out in recommendation information storehouse, To obtain the recommendation information corresponding with the scenario-related information；

Recommendation information provides device, for the recommendation information to be provided to the user equipment.

According to another aspect of the present invention, a kind of user equipment that recommendation information is provided is additionally provided, wherein, the user Equipment includes：

Recommend detection trigger device, for detecting whether user equipment meets to send information recommendation request to the network equipment Recommendation request trigger condition；

Recommendation request dispensing device, for when meeting the recommendation request trigger condition, sending and believing to the network equipment Recommendation request is ceased, wherein, described information recommendation request includes letter related to the scene that the recommendation request trigger condition is corresponding Breath；

Recommendation information reception device, the recommendation sent for receiving the network equipment based on described information recommendation request Breath；

Recommendation information display device, for the recommendation information to be supplied into the user equipment.

According to a further aspect of the invention, a kind of system that recommendation information is provided is additionally provided, the system is included as before State according to the network equipment of the offer recommendation information of one aspect of the invention and such as foregoing offer according to a further aspect of the invention The user equipment of recommendation information.

According to the still another aspect of the present invention, a kind of browser is additionally provided, the browser includes foregoing according to the present invention Other side offer recommendation information device.

According to a further aspect of the invention, a kind of browser plug-in is additionally provided, the browser plug-in includes foregoing According to the device of the offer recommendation information of another aspect of the present invention.

Compared with prior art, the network equipment works as the predetermined recommendation for meeting that recommendation information is provided to user equipment in the present invention Trigger condition, according to the scenario-related information corresponding to predetermined recommendation trigger condition, obtain the recommendation provided to user equipment Breath so that thus obtained recommendation information is related to the current scene of user, rather than arbitrarily pushes recommendation information to user, carries The usage experience of user is risen.Further, user equipment is come from when the predetermined recommendation trigger condition of the network equipment includes receiving Information recommendation request when, the network equipment by information recommendation operation is provided initiation power given user equipment so that network Equipment can answer the request of user equipment, and recommendation information is provided for it, provide the network equipment application scenarios of recommendation information herein It is defined, can preferably ensures that user carries out network browsing in the case of interfering less with, and reduce unnecessary information Acquisition so that user obtains more preferable usage experience.

Brief description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other Feature, objects and advantages will become more apparent upon：

Fig. 1 shows the schematic diagram of the network equipment of the offer recommendation information according to one aspect of the invention；

Fig. 2 shows the schematic diagram of the network equipment of offer recommendation information in accordance with a preferred embodiment of the present invention；

Fig. 3 shows the offer network equipment of recommendation information and showing for user equipment in accordance with a preferred embodiment of the present invention It is intended to；

Fig. 4 shows the method flow diagram of offer recommendation information according to a further aspect of the present invention；

Fig. 5 shows the method flow diagram of offer recommendation information in accordance with a preferred embodiment of the present invention；

Fig. 6 shows the network equipment and user equipment cooperation realization offer recommendation in accordance with a preferred embodiment of the present invention The method flow diagram of breath；

Fig. 7 shows to show the page schematic diagram of recommendation information in user equipment according to a preferred embodiment of the present invention.

Same or analogous reference represents same or analogous part in accompanying drawing.

Embodiment

The present invention is described in further detail below in conjunction with the accompanying drawings.

Fig. 1 is the equipment schematic diagram according to one aspect of the invention, shows a kind of network equipment for providing recommendation information.Its In, the network equipment 1 includes recommending triggering determining device 111, recommendation information acquisition device 112 and recommendation information to provide device 113. Specifically, triggering determining device 111 is recommended to be obtained when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment The scenario-related information corresponding with the predetermined recommendation trigger condition；Recommendation information acquisition device 112 is according to the scene phase Information is closed, matching inquiry is carried out in recommendation information storehouse, to obtain the recommendation information corresponding with the scenario-related information；Push away Information provider unit 113 is recommended to provide the recommendation information to the user equipment.Here, the network equipment 1 includes but is not limited to Network host, single network server, multiple webserver collection or the set of computers based on cloud computing, wherein, cloud computing It is one kind of Distributed Calculation, a super virtual computer being made up of the computer collection of a group loose couplings is such as various Application server and the intermediate server being connected with application server.Those skilled in the art will be understood that above-mentioned network is set Standby to be only for example, other network equipments that are existing or being likely to occur from now on are such as applicable to the present invention, should also be included in this hair Within bright protection domain, and it is incorporated herein by reference.

Triggering determining device 111 is recommended to be obtained when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment Take the scenario-related information corresponding with the predetermined recommendation trigger condition.Here, the predetermined recommendation trigger condition can be by The network equipment 1 is preset, and can also be sent configuration information to the network equipment 1 by user equipment and be set.Determine whether Meet that the predetermined mode for recommending trigger condition includes but is not limited in the following manner：

1) by recommending the triggering active of determining device 111 to be detected：A) for example, the network equipment 1 includes various application services Device, the various application services request that the network equipment 1 is sent received from user equipment, such as accessing page request, information search Request etc., when the such application service request of reception belongs to the predetermined recommendation trigger condition, triggering determining device 111 is recommended to obtain Take the corresponding scenario-related information of such application service request, the subject information of such as page, the type information of the page, search The classification information etc. of keyword, search key；B) for example, the network equipment 1 includes the middle clothes being connected with application server Business device, the content information for being supplied to user equipment that the network equipment 1 is sent received from such application server should when receiving When belonging to the predetermined recommendation trigger condition Deng content information, triggering determining device 111 is recommended to obtain such content information institute right The scenario-related information answered, the subject information of content information, classification information etc..

2) by recommending triggering determining device 111 passively to determine：For example, user equipment detects whether to meet it to the network equipment 1 sends the recommendation request trigger condition of information recommendation request, and when meeting the recommendation request trigger condition, user equipment is i.e. to net Network equipment 1 sends information recommendation request；When the network equipment 1 receives the information recommendation request from the user equipment, recommend Trigger determining device 111 to determine to meet to carry out the predetermined recommendation trigger condition of information recommendation to the user equipment, and obtain the letter Cease the scenario-related information corresponding to recommendation request；Here, the acquisition modes of the scenario-related information are including but not limited to following Mode：A) scenario-related information is included in information recommendation request, is sent by user equipment to the network equipment 1；For example, push away Recommending request trigger condition includes user equipment initiation accessing page request, and user equipment is meeting the recommendation request trigger condition When, by the phase of the subject information write-in information recommendation request of the page corresponding to the accessing page request or the accessing page request Field is closed, and information recommendation request is sent to the network equipment 1, the recommendation triggering parsing of determining device 111 of the network equipment 1 should Information recommendation is asked, so as to obtain corresponding scenario-related information, when including accessing page request such as information recommendation request, according to The accessing page request obtains and parses respective page, and to obtain the subject information of the page, or information recommendation request includes page During the subject information of the page corresponding to the access request of face, the theme letter that information recommendation request obtains respective page is directly parsed Breath；2) scenario-related information can also ask corresponding recommendation request to trigger bar by the network equipment 1 according to the information recommendation Part determines；For example, recommendation request trigger condition shows search box including user equipment, user equipment is meeting that the recommendation request touches During clockwork spring part, information recommendation request is sent to the network equipment 1, the recommendation triggering determining device 111 of the network equipment 1 parses the information Recommendation request, corresponding scenario-related information, such as the information related to search are obtained, such as current top search term.

Those skilled in the art will be understood that above-mentioned mode and the acquisition for determining whether to meet predetermined recommendation trigger condition The mode of scenario-related information is only for example, and whether other predetermined recommendation trigger conditions of determination that is existing or being likely to occur from now on The mode of satisfaction or the mode of acquisition scenario-related information are such as applicable to the present invention, should also be included in the scope of the present invention Within, and be incorporated herein by reference.

Any one of preferably, the predetermined recommendation trigger condition includes but is not limited to, below at least：

1) accessing page request from the user equipment is received；

2) information search request from the user equipment is received；

3) the information recommendation request from the user equipment is received；

4) content information for being supplied to the user equipment is received.

Specifically, 1) make a reservation for recommend trigger condition to include receiving the accessing page request from user equipment；When network is set When receiving the accessing page request from user equipment for 1, recommend triggering determining device 111 to determine that satisfaction is predetermined and recommend to touch Clockwork spring part, and the relevant information of the page corresponding to the accessing page request is obtained, the subject information of such as page, the page Type information etc..2) make a reservation for recommend trigger condition to include receiving the information search request from user equipment；When the network equipment 1 When receiving the information search request from user equipment, recommend triggering determining device 111 to determine that satisfaction is predetermined and recommend triggering Condition, and the relevant search information corresponding to the information search request is obtained, such as classification of search key, search key Information, classification information of search result etc..3) make a reservation for recommend trigger condition please including receiving the information recommendation from user equipment Ask；When the network equipment 1 receives the information recommendation request from user equipment or the user equipment by application server forwarding When information recommendation is asked, it is to determine to meet predetermined recommendation trigger condition to recommend to trigger determining device 111, and obtains the information recommendation The corresponding scenario-related information, page relevant information, relevant search information etc. of request.4) make a reservation for recommend trigger condition bag Include the content information for receiving and being supplied to user equipment；As the network equipment 1 includes the intermediary service that is connected with application server Device, when the network equipment 1 receives the content information for being supplied to user equipment, triggering determining device 111 is recommended to determine full Foot is predetermined to recommend trigger condition, and obtains the relevant information of the content information, subject information, the content information of such as content information Classification information etc..

Those skilled in the art will be understood that above-mentioned predetermined recommendation trigger condition and its corresponding scenario-related information are only Citing, other existing or predetermined recommendation trigger conditions being likely to occur from now on or its corresponding scenario-related information are for example applicable In the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

Recommendation information acquisition device 112 is according to the scenario-related information for recommending triggering determining device 111 to obtain, in recommendation Breath carries out matching inquiry in storehouse, to obtain the recommendation information corresponding with the scenario-related information.Here, the recommendation information Storehouse can be the resource information bank of itself of the network equipment 1, can also be recorded according to the historical viewings of multiple users and/or history is searched Suo Jilu statistic analysis result is established or updated, and is stored by the network equipment 1 or other third party devices.Example Such as, the scenario-related information that triggering determining device 111 obtains is recommended as the classification information of the page, such as video；Recommendation information obtains Device 112 carries out matching inquiry in recommendation information storehouse, obtains corresponding recommendation information, such as currently search according to the classification information Rope number highest video.Those skilled in the art will be understood that above-mentioned recommendation information storehouse and obtain the mode of recommendation information only For citing, other existing or recommendation information storehouses being likely to occur from now on and the mode of acquisition recommendation information are such as applicable to this It invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

Recommendation information provides device 113 and provides the recommendation information that recommendation information acquisition device 112 obtains to the user Equipment.Here, recommendation information, which provides the mode that device 113 provides the recommendation information, includes but is not limited in the following manner：

1) recommendation information is pushed into user equipment one by one or disposably；

2) page technology is utilized, such as JSP, ASP, PHP technology, the recommendation information is write into one or more webpages, and By such page push to user equipment；

3) page technology is utilized, such as JSP, ASP, PHP technology, the recommendation information is write into one or more webpages, and The URL of this (s) webpage is pushed into user equipment；Wherein, the recommendation information need to such as be understood for the push mode, user Particular content, the webpage corresponding to this (s) URL can be directly accessed by its user equipment.

Those skilled in the art will be understood that above-mentioned page technology and the mode of offer recommendation information are only for example, other Page technology or the mode of offer recommendation information existing or be likely to occur from now on are such as applicable to the present invention, should also include Within the scope of the present invention, and it is incorporated herein by reference.

In a preferred embodiment of the network equipment 1 shown in Fig. 1, the network equipment 1 also includes content of pages acquisition device (not shown).Wherein, the predetermined recommendation trigger condition includes receiving the accessing page request from the user equipment；The page Content acquisition unit obtains the content of pages corresponding with the accessing page request according to the accessing page request；Recommend Information provider unit 113 also provides the content of pages to the user equipment.

For example, the network equipment 1 includes Website server, make a reservation for recommend trigger condition to include receiving the page from user equipment Face access request；User equipment sends accessing page request to the network equipment 1；Now, information recommendation is carried out to the user equipment Predetermined recommendation trigger condition met that the recommendation of the network equipment 1 triggering determining device 111 obtains the accessing page request institute The subject information of the corresponding page；Recommendation information acquisition device 112 is matched according to the subject information in recommendation information storehouse Inquiry, to obtain corresponding recommendation information；Content of pages acquisition device is obtained in the corresponding page according to the accessing page request Hold；Recommendation information, which provides device 113, by the content of pages and to be somebody's turn to do (s) recommendation information respectively by communication protocol, such as Http, https etc., send to user equipment, according to the content of pages and recommendation information can also be somebody's turn to do (s) generate new page, and The new page is sent to user equipment by aforementioned communication protocol.

Here, the operation performed by content of pages acquisition device fills with recommending triggering determining device 111, recommendation information to obtain Not strict ordinal relation between 112 execution corresponding operatings is put, content of pages acquisition device can recommend triggering to determine While device 111, recommendation information acquisition device 112 perform its corresponding operating, before or after obtain accessing page request institute Corresponding content of pages.

The network equipment 1 also carries while its content of pages that request accesses is provided to user equipment to the user equipment For the recommendation information corresponding with the content of pages so that user is operated by a page access, obtains multiple corresponding contents, And user can also carry out other subsequent operations according to recommendation information is somebody's turn to do (s), such as browse interior corresponding to recommendation information Hold, relevant search etc. is carried out according to recommendation information, enrich the access content of user, improve the viewing experience of user.

In another preferred embodiment of the network equipment 1 shown in Fig. 1, the network equipment 1 also includes search result and obtains dress Put (not shown).Wherein, the predetermined recommendation trigger condition includes receiving the information search request from the user equipment；Search Hitch fruit acquisition device carries out matching inquiry, to obtain and the letter according to described information searching request in index information storehouse Cease the corresponding search result of searching request；Recommendation information provides device 113 and also provides the search result to the user Equipment.

For example, the network equipment 1 includes search engine server, it is predetermined to recommend trigger condition to come from user equipment including receiving Information search request；User equipment sends information search request to the network equipment 1；Now, row information is entered to the user equipment The predetermined recommendation trigger condition recommended is met that the recommendation triggering determining device 111 of the network equipment 1 obtains the information search please Seek corresponding relevant search information；Recommendation information acquisition device 112 is according to relevant search information is somebody's turn to do (s), in recommendation information storehouse Middle carry out matching inquiry, to obtain corresponding recommendation information, such as top search term；Search result acquisition device is searched according to the information Rope is asked, and matching inquiry is carried out in index information storehouse, to obtain corresponding search result；Recommendation information provides device 113 can Will be somebody's turn to do (s) search result and be somebody's turn to do (s) recommendation information respectively by communication protocol, http, https etc., send to using Family equipment, new page can also be generated according to being somebody's turn to do (s) search result and being somebody's turn to do (s) recommendation information, and the new page be passed through preceding Communication protocol is stated to send to user equipment.

Here, the operation performed by search result acquisition device fills with recommending triggering determining device 111, recommendation information to obtain Not strict ordinal relation between 112 execution corresponding operatings is put, search result acquisition device can recommend triggering to determine While device 111, recommendation information acquisition device 112 perform its corresponding operating, before or after obtain information search request institute Corresponding search result.

The network equipment 1 is while user equipment provides the search result corresponding to its information search request, also to the use Family equipment provides recommendation information, such as top search term so that user can not only obtain and search accordingly in one search operation Hitch fruit, current network dynamic can also be understood, the current popular search for the other users that follow up in real time.

In another preferred embodiment of the network equipment 1 shown in Fig. 1, the predetermined recommendation trigger condition is treated including reception It is supplied to the content information of the user equipment；Recommendation information provides device 113 and also provides the content information to the use Family equipment.

For example, the network equipment 1 includes the intermediate server of connection application server, make a reservation for recommend trigger condition to include receiving It is supplied to the content information of user equipment；Application server sends the content letter for being supplied to user equipment to the network equipment 1 Breath；Now, the predetermined recommendation trigger condition for information recommendation being carried out to the user equipment is met that the recommendation of the network equipment 1 is touched Send out the relevant information that determining device 111 obtains the content information；Recommendation information acquisition device 112 according to being somebody's turn to do (s) relevant information, Matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommendation information；Recommendation information provides device 113 can be interior by this Hold information and be somebody's turn to do (s) recommendation information respectively by communication protocol, http, https etc., send to user equipment, can also According to the content information and recommendation information generation new page is somebody's turn to do (s), and the new page is sent to use by aforementioned communication protocol Family equipment.

Here, the network equipment 1 is supplied to the content information of user equipment according to application server, corresponding recommend is obtained Information, and by the content information and be somebody's turn to do (s) recommendation information and provide to the user equipment so that user is in once request application clothes Device of being engaged in is provided in the operation of respective service, obtains multinomial content, and user can also carry out it according to recommendation information is somebody's turn to do (s) His subsequent operation, browse the content corresponding to recommendation information, relevant search etc. is carried out according to recommendation information, enrich user Access content, improve user application service experience；On the other hand, the burden of application server is also mitigated so that should With server on the basis of information amount of calculation is not increased, more preferable service has been provided a user.

In one preferred embodiment of the network equipment 1 as shown in Figure 2, the network equipment 1 includes recommending triggering determining device 211st, recommendation information acquisition device 212, recommendation information provide device 213 and user profile acquisition device 214.Specifically, recommend Trigger determining device 211 and work as the predetermined recommendation trigger condition for meeting that information recommendation is carried out to user equipment, obtain and make a reservation for described Recommend the corresponding scenario-related information of trigger condition；User profile acquisition device 214 obtains the corresponding use of the user equipment The user related information at family；Recommendation information acquisition device 212 is according to the scenario-related information, with reference to the related letter of the user Breath, carries out matching inquiry in recommendation information storehouse, relative with the scenario-related information and the user related information to obtain The recommendation information answered；Recommendation information provides device 213 and provides the recommendation information to the user equipment.

Wherein, triggering determining device 211, recommendation information acquisition device 212, recommendation information is recommended to provide device 213 in Fig. 2 Triggering determining device 111, recommendation information acquisition device 112 and recommendation information is recommended to provide device in performed operation and Fig. 1 Operation content performed by 113 is identical or essentially identical, for simplicity, is incorporated herein, repeats no more by reference.

User profile acquisition device 214 obtains the user related information of user corresponding to the user equipment.Here, user Information acquisition device 214 obtains the identification information of user corresponding to corresponding user equipment according to predetermined recommendation trigger condition, and According to the identification information, the user related information of the user is obtained.For example, user profile acquisition device 214 parses user equipment The accessing page request of transmission, the IP address of corresponding user equipment or the ID of user are obtained, and according to the IP of the user equipment Address or the ID of the user, searching user's information storehouse, obtain the user related information of the user, the individual attribute of such as user Label, group attribute label etc..Here, the user information database is stored in the network equipment 1 or other third party devices, can basis The personal information such as the log-on message that user submits to such equipment are established and updated, or the correlation by such equipment to user Data, such as historical viewings are recorded, and the analyze data for analyze acquisition is established and updated.Those skilled in the art will be understood that The mode of above-mentioned user information database and acquisition user related information is only for example, other use that are existing or being likely to occur from now on Family information bank or obtain user related information mode be such as applicable to the present invention, also should be included in the scope of the present invention with It is interior, and be incorporated herein by reference.

Any one of preferably, the user related information includes but is not limited to, below at least：

1) the historical viewings record of the user；

2) the individual attribute label of the user；

3) the group attribute label of the user.

Specifically, 1) user profile acquisition device 214 inquires about the travel log of the user according to the identification information of user, To obtain the historical viewings of user record, network address and its number that the user often accesses, residence time etc..2) User profile acquisition device 214 inquires about foregoing user information database, obtains the individual attribute of the user according to the identification information of user Label；Or the historical viewings record of the user is analyzed, and the classification information of the webpage browsed according to the user determines the user Individual attribute label.3) user profile acquisition device 214 is inquired about foregoing user information database, obtained according to the identification information of user Obtain the group attribute label of the user；Or the identification information according to user, foregoing user information database is inquired about, obtains the user's Individual attribute label and individual attribute label is identical with the user or part identical other users, and by such identical Group attribute label of the body attribute tags as the user；Or the historical viewings of the user and other users record is gathered Alanysis, to obtain the group corresponding to the user, and the classification information of the webpage browsed according to the group member determines the group The group attribute label of group, the group attribute label of the group namely the group attribute label of the user.

Those skilled in the art will be understood that above-mentioned user related information and its acquisition modes are only for example, and other are existing Or the user related information being likely to occur from now on or its acquisition modes are such as applicable to the present invention, present invention protection should be also included in Within scope, and it is incorporated herein by reference.

Then, scenario-related information of the recommendation information acquisition device 212 according to corresponding to predetermined recommendation trigger condition, with reference to The user related information, matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommendation information.Here, recommendation The mode that breath acquisition device 212 obtains the recommendation information includes but is not limited in the following manner：

1) according to the scenario-related information and the user related information, in recommendation information storehouse carrying out matching looks into Ask, to obtain corresponding recommendation information.For example, recommending accessing page request of the triggering determining device 211 according to user, phase is obtained The scenario-related information answered includes the type information of the page；User profile acquisition device 214 is according in the accessing page request User identity information, obtain the historical viewings record of the user；Recommendation information acquisition device 212 according to the type information and this go through History browses record, inquiry recommendation information storehouse, obtains corresponding recommendation information, often browsed such as the user with the type information phase Corresponding network address, for this (s) recommendation information is supplied into the user as its quick access entrance.

2) according to the scenario-related information, inquiry recommendation information storehouse, corresponding recommendation information is obtained；Further according to the use Family relevant information, matching inquiry is carried out in such recommendation information, to obtain the recommendation information that can finally be provided to user.For example, Recommend triggering determining device 211 according to the information search request of user, obtaining corresponding scenario-related information includes search key The classification information of word；User identity information of the user profile acquisition device 214 in the information search request, inquiry user's letter Storehouse is ceased, so as to obtain the group attribute label of the user；Recommendation information acquisition device 212 first pushes away according to the classification information, inquiry Information bank is recommended, obtains corresponding recommendation information, further according to this (s) group attribute label, is carried out in acquired recommendation information Matching inquiry, so as to obtain the recommendation information that can finally be provided to user.

Those skilled in the art will be understood that the mode of above-mentioned acquisition recommendation information is only for example, and other are existing or from now on The mode for the acquisition recommendation information being likely to occur such as is applicable to the present invention, should also be included within the scope of the present invention, and It is incorporated herein by reference.

Here, scenario-related information of the network equipment 1 according to corresponding to default recommendation trigger condition, and recommendation to be supplied The user related information of user corresponding to information, obtain corresponding recommendation information so that be somebody's turn to do (s) recommendation information not only with it is described Scenario-related information is corresponding, is also consistent with the user related information of user, so as to provide the user personalized recommendation information.

Preferably, in the preferred embodiment of the network equipment 1 shown in Fig. 2, the network equipment 1 also includes recommendation information storehouse more New equipment 215.Recommendation information storehouse updating device 215 records according to the historical viewings of multiple users record and/or historical search Statistic analysis result, establish or update the recommendation information storehouse.Here, recommendation information storehouse updating device 215 can be according to various Statistical analysis technique, statistical analysis is carried out to the historical viewings record and/or historical search record of multiple users, it is multiple to obtain The hot topic of user browses information and/or popular search information, and browses information and/or popular search information according to such hot topic, Establish or update recommendation information storehouse；Or historical viewings record and/or the historical search of multiple users are obtained from other statistics equipment The statistic analysis result of record, and establish accordingly or update recommendation information storehouse；The recommendation information storehouse can by the network equipment 1 or with Other third party devices that the network equipment 1 is connected are stored.

Those skilled in the art will be understood that the mode that above-mentioned recommendation information storehouse is established and updated with it is only for example, other The existing or recommendation information storehouse being likely to occur from now on or its mode established or updated such as are applicable to the present invention, should also include Within the scope of the present invention, and it is incorporated herein by reference.

In one preferred embodiment of the network equipment 1 and user equipment 2 as shown in Figure 3, the network equipment 1 includes recommending to trigger Determining device 311, recommendation information acquisition device 312 and recommendation information provide device 313, and user equipment 2 includes recommending triggering inspection Survey device 321, recommendation request dispensing device 322, recommendation information reception device 323 and recommendation information display device 324.Specifically Ground, the recommendation detection trigger device 321 of user equipment 2 detect whether user equipment 2 meets to send information recommendation to the network equipment 1 The recommendation request trigger condition of request；Recommendation request dispensing device 322 is set when meeting the recommendation request trigger condition to network Standby 1 sends information recommendation request, wherein, described information recommendation request includes the field corresponding with the recommendation request trigger condition Scape relevant information；The recommendation triggering determining device 311 of the network equipment 1 carries out the predetermined of information recommendation when satisfaction to user equipment 2 Recommend trigger condition, obtain the scenario-related information corresponding with the predetermined recommendation trigger condition, wherein, the predetermined recommendation Trigger condition includes receiving the information recommendation request from user equipment 2；Recommendation information acquisition device 312 is according to the scene phase Information is closed, matching inquiry is carried out in recommendation information storehouse, to obtain the recommendation information corresponding with the scenario-related information；Push away Information provider unit 313 is recommended to provide the recommendation information to user equipment 2；Correspondingly, the recommendation information of user equipment 2 receives Device 323 receives the recommendation information that the network equipment 1 is sent based on described information recommendation request；Recommendation information display device 324 will The recommendation information is supplied to the user equipment 2.Here, user equipment 2 is including but not limited to any to be applicable to the present invention's The electronic product that can be interacted with user and be communicated with the network equipment 1, such as mobile phone, PDA, palm PC (PPC), Game machine (PSP), personal computer etc..Those skilled in the art will be understood that above-mentioned user equipment is only for example, and other are existing Or the user equipment that is likely to occur from now on be such as applicable to the present invention, should also be included within the scope of the present invention, and with Way of reference is incorporated herein.

Wherein, the recommendation of the network equipment 1 triggers determining device 311, recommendation information acquisition device 312 and recommendation in Fig. 3 Breath, which provides, to be recommended triggering determining device 111, recommendation information acquisition device 112 and recommends in operation and Fig. 1 performed by device 313 Operation content performed by information provider unit 113 is identical or essentially identical, for simplicity, is incorporated herein by reference, Repeat no more.

Detection trigger device 321 is recommended to detect whether user equipment 2 meets to send information recommendation request to the network equipment 1 Recommendation request trigger condition.Here, the recommendation request trigger condition can be configured by user or user equipment 2, also may be used To send corresponding configuration information from the network equipment 1 to user equipment 2, entered with the recommendation request trigger condition to user equipment 2 Row is set.Recommend the modes such as application programming interfaces (API) of the detection trigger device 321 by calling user equipment 2, monitor the use The browser event of family equipment 2, whether search box be activated, whether to the network equipment 1 sends accessing page request etc., with Detect the recommendation request the trigger condition whether user equipment 2 meets to send information recommendation request to the network equipment 1.This area skill Art personnel will be understood that the mode of above-mentioned detection recommendation request trigger condition is only for example, and other are existing or are likely to occur from now on The mode of detection recommendation request trigger condition be such as applicable to the present invention, should also be included within the scope of the present invention, and It is incorporated herein by reference.

Any one of preferably, the recommendation request trigger condition includes but is not limited to, below at least：

1) user equipment 2 shows search box；

2) search box of user equipment 2 is activated；

3) user equipment 2 initiates accessing page request；

4) user equipment 2 initiates information search request.

Here, recommend detection trigger device 321 by monitoring the browser event of user equipment 2, and to such browser Event is compared with default recommendation request trigger condition, to detect whether the recommendation request trigger condition meets.Specifically Ground, 1) for example, recommending detection trigger device 321 to determine that user equipment 2 is by detecting the current window of browser and browser It is no to show search box；2) for example, recommending detection trigger device 321 by detecting the current window of browser and browser, and Mouse event, determines whether the search box of user equipment 2 is activated；3) for example, recommending detection trigger device 321 clear by detecting The http packets that device of looking at is sent, determine whether user equipment 2 sends accessing page request；4) detection trigger device 321 is recommended Site address in the http packets sent by detecting browser, determines whether user equipment 2 sends information search request. Those skilled in the art will be understood that above-mentioned recommendation request trigger condition and its detection mode are only for example, and other are existing or modern The recommendation request trigger condition or its detection mode being likely to occur afterwards are such as applicable to the present invention, should also be included in present invention protection Within scope, and it is incorporated herein by reference.

Recommendation request dispensing device 322 sends information recommendation when meeting the recommendation request trigger condition, to the network equipment 1 Request, wherein, described information recommendation request includes the scenario-related information corresponding with the recommendation request trigger condition. This, the scenario-related information can be the application request corresponding to the recommendation request trigger condition, such as accessing page request Or information search request；Can be the relevant information of the application corresponding to the application request, subject information, search such as the page Keyword etc.；It can also be the application scenarios corresponding to the recommendation request trigger condition, such as search box.When recommendation detection trigger Device 321 detects when meeting the recommendation request trigger condition, and recommendation request dispensing device 322 provides according to the network equipment 1 Application programming interfaces (API) or agreement communication mode, http, https communication protocol etc., sent out to the network equipment 1 Deliver letters breath recommendation request, and the scene corresponding to recommendation request trigger condition is write in the relevant field of information recommendation request Relevant information.Those skilled in the art will be understood that the sending method of above-mentioned scenario-related information and information recommendation request is only Citing, the sending method that other scenario-related informations or information recommendation existing or be likely to occur from now on are asked are for example applicable In the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

The predetermined recommendation trigger condition of the network equipment 1 includes receiving the information recommendation request from user equipment 2；Network is set Standby 1 receives the information recommendation request that user equipment 2 is sent, and recommends triggering determining device 311 to determine to meet to enter to the user equipment 2 The predetermined recommendation trigger condition that row information is recommended, and by the corresponding scenario-related information of information recommendation acquisition request；Recommendation Acquisition device 312 is ceased according to the scenario-related information, matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommend Information；Recommendation information provides device 313 and provides the recommendation information to user equipment 2.

The recommendation information reception device 323 of user equipment 2 receives what the network equipment 1 was sent based on described information recommendation request Recommendation information.Here, application programming interfaces (API) that recommendation information reception device 323 provides according to the network equipment 1 or agreement Communication mode, http, https communication protocol etc., its recommendation sent based on information recommendation request is received from the network equipment 1 Information.Those skilled in the art will be understood that the mode of above-mentioned reception recommendation information is only for example, and other are existing or from now on may be used The mode for the reception recommendation information that can occur such as is applicable to the present invention, should also be included within the scope of the present invention, and with Way of reference is incorporated herein.

The recommendation information is supplied to the user equipment 2 by recommendation information display device 324.Here, recommendation information is shown The recommendation information that recommendation information reception device 323 receives is shown in the display device of the user equipment 2 by device 324, such as will The recommendation information, which is placed in the search box of user equipment 2, to be shown, is shown the recommendation information in the form of pop-up window In desktop of user equipment 2 etc..Preferably, recommendation information display device 324 can determine phase according to recommendation request trigger condition The presentation mode for the recommendation information answered, as recommendation request trigger condition including user equipment 2 shows search box, then by recommendation information Directly display in the search box of user equipment 2.Those skilled in the art will be understood that the mode of above-mentioned display recommendation information is only Citing, other modes of display recommendation information that are existing or being likely to occur from now on are such as applicable to the present invention, should be also included in Within the scope of the present invention, and it is incorporated herein by reference.

Preferably, recommendation information display device 324 provides the mode of the recommendation information and included but is not limited to, below at least Any one：

1) recommendation information is shown in the search box of user equipment 2；

2) recommendation information is shown in user equipment 2 with page format；

3) recommendation information is shown in user equipment 2 in the form of floating frame.

Specifically, 1) current window of user equipment 2 includes search box, and recommendation information display device 324 is in the search box Recommendation information is shown, here, search box includes searching in search box and browsing pages in the browser toolbar of user equipment 2 Rope frame；2) recommendation information can be shown in user equipment 2 as individual page, can also with recommendation request trigger condition corresponding to The same page of content information be shown in user equipment 2；3) recommendation information is shown in the form of floating frame one by one or disposably In user equipment 2.It should be noted that those skilled in the art will be understood that the presentation mode of above-mentioned every recommendation information not It can only be individually used for showing recommendation information, can also be combined with each other for showing recommendation information；It is for example, corresponding search is secondary Number highest recommendation information is shown in the search box of user equipment 2, and the relatively low recommendation information of other searching times is shown in into bag In the page for including the search box, as depicted in the close region of search box in the page.Those skilled in the art will be understood that The presentation mode for stating recommendation information is only for example, and other presentation modes of recommendation information that are existing or being likely to occur from now on such as may be used Suitable for the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

Here, the network equipment 1 and user equipment 2 coordinate realization to provide a user recommendation information, wherein, user equipment 2 exists When meeting recommendation request trigger condition, the whole operating process that recommendation information is provided is initiated, the network equipment 1 is according to user equipment 2 information recommendation request, provides a user recommendation information, and the initiation power of whole operation process is transferred into user equipment 2, it is contemplated that The usage experience of user so that the network equipment 1 can not push recommendation information with purpose user equipment 2.

Preferably, in the preferred embodiment of the network equipment 1 shown in Fig. 3 and user equipment 2, the network equipment 1 also includes Related information provides device 316, and user equipment 2 also includes related information acquisition device 325.The related information of user equipment 2 obtains Take device 325 to obtain user to operate for the focus of the recommendation information, operating corresponding first according to the focus recommends Information, send the related information corresponding with first recommendation information to the network equipment 1 and obtain request；Correspondingly, network is set Standby 1 related information provides device 316 and receives the related information acquisition request from user equipment 2, wherein, the related information Obtain request include first recommendation information related to the recommendation information, according to the related information obtain ask, acquisition and The corresponding related information of first recommendation information；The related information is provided to user equipment 2；Correspondingly, Yong Hushe Standby 2 related information acquisition device 325 receives the related information that the network equipment 1 obtains request transmission based on the related information.

Wherein, focus operation includes but is not limited to any present invention, user of being applicable to the phase of recommendation information Close operation, hovering operation, selection operation, edit operation etc..The corresponding recommendation information of the focus operation pushes away for first Recommend information, the related information of first recommendation information include but is not limited to it is any being applicable to the present invention, with the focus The related information of the first corresponding recommendation information of operation, subordinate's search of such as the first recommendation information suggest that word, first are recommended The subordinate of information links secondary information of entrance, the same category information of the first recommendation information, the first recommendation information etc..For example, first Recommendation information is " rear end collision of motor train ", and corresponding subordinate's search suggests that word includes news, video, picture；First recommendation information is " new Wave ", corresponding subordinate's link entrance include the link of " Sina's homepage " and " Sina weibo "；First recommendation information is " BMW 3 System ", corresponding similar information include " benz C levels "；First recommendation information is " Kung Fu Panda ", and corresponding secondary information includes work( The thumbnail of husband panda.Those skilled in the art will be understood that the related information of the operation of above-mentioned focus and the first recommendation information only For citing, other existing or focus operations being likely to occur from now on or the related information of the first recommendation information are such as applicable to It the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

For example, referring to Fig. 7, user equipment 2 shows the multiple recommendation informations provided by the network equipment 1, and user manipulates mouse Hovering operation is carried out on such recommendation information, the related information acquisition device 325 of user equipment 2 obtains the hovering behaviour of user Make, and the first corresponding recommendation information is operated according to the hovering, such as " recommendation information 7 ", corresponding pass is sent to the network equipment 1 Join information acquisition request；Correspondingly, the related information of the network equipment 1 provides the related information that device 316 receives user equipment 2 Request is obtained, and is obtained and asked according to the related information, is obtained and first recommendation information " the corresponding association of recommendation information 7 " Information, such as " related information 1 " and " related information 2 ", such related information is provided to user equipment 2；Correspondingly, user equipment 2 related information acquisition device 325 receives such related information.

Here, user equipment 2, after the recommendation information that the display network equipment 1 provides, user equipment 2 can also be according to user Focus operation, the related information of corresponding first recommendation information is obtained from the network equipment 1 so that user is browsing recommendation information When, the related information for further obtaining the first corresponding recommendation information of focus operation can be still operated by focus, is simplified User carries out the process of subsequent operation to recommendation information, while has provided the user letter more related to the operation of its focus Breath, improve the usage experience of user.

Those skilled in the art will be understood that the network equipment 1 shown in Fig. 2 can equally coordinate with user equipment 2 shown in Fig. 3 Realize and recommendation information is provided.In the example of the present invention, cooperation refers to Fig. 2 and Fig. 3, and the network equipment 1 includes recommending to trigger Determining device 211, recommendation information acquisition device 212, recommendation information provide device 213 and user profile acquisition device 214；User Equipment 2 includes recommending detection trigger device 321, recommendation request dispensing device 322, recommendation information reception device 323 and recommendation Cease display device 324.Specifically, user equipment 2 recommendation detection trigger device 321 detect the user equipment 2 whether meet to The network equipment 1 sends the recommendation request trigger condition of information recommendation request；When meeting the recommendation request trigger condition, recommending please Dispensing device 322 is asked to send information recommendation request to the network equipment 1, wherein, described information recommendation request includes and the recommendation Ask the corresponding scenario-related information of trigger condition；The recommendation triggering determining device 211 of the network equipment 1 comes from user when reception The information recommendation request of equipment 2, judge to meet to carry out the predetermined recommendation trigger condition of information recommendation to the user equipment 2, and obtain Take the scenario-related information corresponding with the predetermined recommendation trigger condition；User profile acquisition device 214 obtains the user and set The user related information of user corresponding to standby 2；Recommendation information acquisition device 212 is according to the scenario-related information, with reference to described User related information, matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommendation information；Recommendation information provides device 213 provide the recommendation information to user equipment 2；Correspondingly, the recommendation information reception device 323 of user equipment 2 receives institute State recommendation information；The recommendation information is supplied to the user equipment 2 by recommendation information display device 324.

Preferably, in the example of the present invention, the network equipment 1 also includes recommendation information storehouse updating device 215.Recommendation The statistic analysis result that storehouse updating device 215 records according to the historical viewings of multiple users and/or historical search records is ceased, is established Or renewal recommendation information acquisition device 212 is used for the recommendation information storehouse of recommendation information inquiry.

A kind of browser, wherein, the browser is by the way that the device of user equipment 2 shown in Fig. 2 or Fig. 3 is browsed with existing Device is combined, and is run on user equipment 2, to provide a user recommendation information.Here, existing browser includes but unlimited In IE browser, Chrome browsers, firefox browsers, Safari browsers, Opera browsers, browser of roaming, 360 Browser, sogou browser, Window on the World browser etc..

A kind of browser plug-in, wherein, the browser plug-in passes through by the device of user equipment 2 shown in Fig. 2 or Fig. 3 and now Some browsers are combined, and are run on user equipment 2, to provide a user recommendation information.Here, existing browser bag Include but be not limited to IE browser, Chrome browsers, firefox browsers, Safari browsers, Opera browsers, roam it is clear Look at device, 360 browsers, sogou browser, Window on the World browser etc..

Fig. 4 is the method flow diagram according to another aspect of the invention, shows a kind of process for providing recommendation information.Specifically Ground, in step S401, the network equipment 1 obtains when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment The scenario-related information corresponding with the predetermined recommendation trigger condition；In step S402, the network equipment 1 is according to the scene Relevant information, matching inquiry is carried out in recommendation information storehouse, to obtain the recommendation information corresponding with the scenario-related information； In step S403, the network equipment 1 provides the recommendation information to the user equipment.Here, the network equipment 1 is included but not It is limited to network host, single network server, multiple webserver collection or the set of computers based on cloud computing, wherein, cloud Calculating is one kind of Distributed Calculation, a super virtual computer being made up of the computer collection of a group loose couplings, such as Various application servers and the intermediate server being connected with application server.Those skilled in the art will be understood that above-mentioned net Network equipment is only for example, and other network equipments that are existing or being likely to occur from now on are such as applicable to the present invention, should also be included in Within the scope of the present invention, and it is incorporated herein by reference.

In step S401, the network equipment 1 works as the predetermined recommendation trigger condition for meeting that information recommendation is carried out to user equipment, Obtain the scenario-related information corresponding with the predetermined recommendation trigger condition.Here, the predetermined recommendation trigger condition can be with Preset by the network equipment 1, configuration information can also be sent to the network equipment 1 by user equipment and be set.Network is set Standby 1 determines whether to meet that the predetermined mode for recommending trigger condition includes but is not limited in the following manner：

1) detected by the active of the network equipment 1：A) for example, the network equipment 1 includes various application servers, the network is set The standby 1 various application services request, accessing page request, information search request etc. sent received from user equipment, when connecing When receiving such application service request and belonging to the predetermined recommendation trigger condition, the network equipment 1 obtains such application service request The subject information of corresponding scenario-related information, such as page, the type information of the page, search key, search key Classification information etc.；B) for example, the network equipment 1 includes the intermediate server being connected with application server, the network equipment 1 connects The content information for being supplied to user equipment sent from such application server is received, belongs to described when receiving such content information During predetermined recommendation trigger condition, the network equipment 1 obtains the scenario-related information corresponding to such content information, and such as content is believed The subject information of breath, classification information etc..

2) passively determined by the network equipment 1：For example, user equipment detects whether to meet that it sends information to the network equipment 1 The recommendation request trigger condition of recommendation request, when meeting the recommendation request trigger condition, user equipment is sent out to the network equipment 1 Deliver letters breath recommendation request；When receiving the request of the information recommendation from the user equipment, the network equipment 1 determines to meet to the user Equipment carries out the predetermined recommendation trigger condition of information recommendation, and obtains the corresponding scenario-related information of information recommendation request； Here, the acquisition modes of the scenario-related information include but is not limited in the following manner：A) scenario-related information is included in the letter Cease in recommendation request, sent by user equipment to the network equipment 1；For example, recommendation request trigger condition is initiated including user equipment Accessing page request, user equipment is when meeting the recommendation request trigger condition, by the accessing page request or the page access The relevant field of the subject information write-in information recommendation request of the corresponding page of request, and information recommendation request is sent extremely The network equipment 1, the network equipment 1 parses information recommendation request, so as to obtain corresponding scenario-related information, as information recommendation please When asking including accessing page request, obtained according to the accessing page request and parse respective page, to obtain the theme of the page Information, or when information recommendation request includes the subject information of the page corresponding to accessing page request, directly parse the information and push away Recommend the subject information that request obtains respective page；2) scenario-related information can also be by the network equipment 1 according to the information recommendation The corresponding recommendation request trigger condition of request determines；For example, recommendation request trigger condition shows search box including user equipment, User equipment sends information recommendation request when meeting the recommendation request trigger condition, to the network equipment 1, and the network equipment 1 parses The information recommendation is asked, and obtains corresponding scenario-related information, such as the information related to search, such as current top search term.

1) accessing page request from the user equipment is received；

2) information search request from the user equipment is received；

4) content information for being supplied to the user equipment is received.

Specifically, 1) make a reservation for recommend trigger condition to include receiving the accessing page request from user equipment；When receiving During accessing page request from user equipment, the network equipment 1 determine to meet it is predetermined recommend trigger condition, and obtain the page The relevant information of the page corresponding to access request, the subject information of the page, the type information of the page etc..2) make a reservation for Trigger condition is recommended to include receiving the information search request from user equipment；When receiving the information search from user equipment During request, the network equipment 1 determines to meet predetermined recommendation trigger condition, and obtains the search phase corresponding to the information search request Close information, search key, the classification information of search key, the classification information of search result etc..3) make a reservation for recommend to touch Clockwork spring part includes receiving the information recommendation request from user equipment；When receive the information recommendation from user equipment request or When being asked by the information recommendation of the user equipment of application server forwarding, the network equipment 1 determines that satisfaction is predetermined and recommends triggering bar Part, and obtain the corresponding scenario-related information, page relevant information, relevant search information etc. of information recommendation request. 4) make a reservation for recommend trigger condition to include receiving the content information for being supplied to user equipment；As the network equipment 1 includes taking with application The intermediate server that business device is connected, when receiving the content information for being supplied to user equipment, the network equipment 1 determines full Foot is predetermined to recommend trigger condition, and obtains the relevant information of the content information, subject information, the content information of such as content information Classification information etc..

In step S402, scenario-related information that the network equipment 1 obtains according to it in step S401, in recommendation information Matching inquiry is carried out in storehouse, to obtain the recommendation information corresponding with the scenario-related information.Here, the recommendation information storehouse Can be the resource information bank of itself of the network equipment 1, can also be according to the historical viewings of multiple users record and/or historical search The statistic analysis result of record is established or updated, and is stored by the network equipment 1 or other third party devices.For example, In step S401, the network equipment 1 obtain scenario-related information be the page classification information, such as video；In step S402, The network equipment 1 carries out matching inquiry in recommendation information storehouse, obtains corresponding recommendation information, such as currently according to the classification information Searching times highest video.Those skilled in the art will be understood that above-mentioned recommendation information storehouse and obtain the mode of recommendation information It is only for example, other existing or recommendation information storehouses being likely to occur from now on and the mode of acquisition recommendation information are such as applicable to It the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

In step S403, its recommendation information obtained in step S402 is provided to the user and set by the network equipment 1 It is standby.Here, the mode that the network equipment 1 provides the recommendation information includes but is not limited in the following manner：

In a preferred embodiment of process shown in Fig. 4, the process also includes step S407 (not shown).Wherein, institute Stating predetermined recommendation trigger condition includes receiving the accessing page request from the user equipment；In step S 407, network is set Standby 1, according to the accessing page request, obtains the content of pages corresponding with the accessing page request；Recommendation information provides dress 113 are put also to provide the content of pages to the user equipment.

For example, the network equipment 1 includes Website server, make a reservation for recommend trigger condition to include receiving the page from user equipment Face access request；In step S401, user equipment sends accessing page request to the network equipment 1；Now, to the user equipment The predetermined recommendation trigger condition for carrying out information recommendation is met that the network equipment 1 obtains the page corresponding to the accessing page request The subject information in face；In step S402, the network equipment 1 carries out matching inquiry according to the subject information in recommendation information storehouse, To obtain corresponding recommendation information；In step S 407, the network equipment 1 obtains the corresponding page according to the accessing page request Content；In step S403, the network equipment 1 by the content of pages and can be somebody's turn to do (s) recommendation information respectively by communication protocol, Http, https etc., send to user equipment, according to the content of pages and recommendation information can also be somebody's turn to do (s) generate new page Face, and the new page is sent to user equipment by aforementioned communication protocol.

Here, performed operation performs phase to the network equipment 1 with it in step S401, step S402 in step S 407 Not strict ordinal relation between should operating, the network equipment 1 can perform its corresponding behaviour in step S401, step S402 While work, before or after perform step S407 and obtain content of pages corresponding to accessing page request.

In another preferred embodiment of process shown in Fig. 4, the network equipment 1 also includes step S408 (not shown).Its In, the predetermined recommendation trigger condition includes receiving the information search request from the user equipment；In step S408, net Network equipment 1 carries out matching inquiry in index information storehouse, asked with obtaining with described information search according to described information searching request Seek corresponding search result；In step S403, the network equipment 1 also provides the search result to the user equipment.

For example, the network equipment 1 includes search engine server, it is predetermined to recommend trigger condition to come from user equipment including receiving Information search request；In step S401, user equipment sends information search request to the network equipment 1, now, to the user The predetermined recommendation trigger condition that equipment carries out information recommendation is met that the network equipment 1 is obtained corresponding to the information search request Relevant search information；In step S402, the network equipment 1 enters according to relevant search information is somebody's turn to do (s) in recommendation information storehouse Row matching inquiry, to obtain corresponding recommendation information, such as top search term；In step S408, the network equipment 1 is according to the information Searching request, matching inquiry is carried out in index information storehouse, to obtain corresponding search result；In step S403, network is set Standby 1 can will be somebody's turn to do (s) search result and be somebody's turn to do (s) recommendation information respectively by communication protocol, http, https etc., send To user equipment, new page can also be generated according to being somebody's turn to do (s) search result and being somebody's turn to do (s) recommendation information, and the new page is led to Aforementioned communication protocol is crossed to send to user equipment.

Here, operation of the network equipment 1 performed by step S408 performs phase with it in step S401, step S402 Not strict ordinal relation between should operating, the network equipment 1 can perform its corresponding behaviour in step S401, step S402 While work, before or after perform step S408 and obtain search result corresponding to information search request.

In another preferred embodiment of process shown in Fig. 4, it is to be supplied that the predetermined recommendation trigger condition includes reception Content information to the user equipment；In step S403, the network equipment 1 also provides the content information to the user Equipment.

For example, the network equipment 1 includes the intermediate server of connection application server, make a reservation for recommend trigger condition to include receiving It is supplied to the content information of user equipment；In step S401, application server sends to the network equipment 1 and is supplied to user The content information of equipment, now, the predetermined recommendation trigger condition that information recommendation is carried out to the user equipment are met that network is set Standby 1 obtains the relevant information of the content information；In step S402, the network equipment 1 is according to relevant information is somebody's turn to do (s), in recommendation Breath carries out matching inquiry in storehouse, to obtain corresponding recommendation information；In step S403, the network equipment 1 can believe the content Cease and be somebody's turn to do (s) recommendation information respectively by communication protocol, http, https etc., send to user equipment, can also basis The content information and recommendation information generation new page is somebody's turn to do (s), and the new page is sent to user by aforementioned communication protocol and set It is standby.

In one preferred embodiment of process as shown in Figure 5, in step S501, the network equipment 1 is set when satisfaction to user The standby predetermined recommendation trigger condition for carrying out information recommendation, obtain letter related to the scene that the predetermined recommendation trigger condition is corresponding Breath；In step S504, the network equipment 1 obtains the user related information of user corresponding to the user equipment；In step S402 In, the network equipment 1, with reference to the user related information, is matched according to the scenario-related information in recommendation information storehouse Inquiry, to obtain the recommendation information corresponding with the scenario-related information and the user related information；In step S503, The network equipment 1 provides the recommendation information to the user equipment.

Wherein, in Fig. 5 in the network equipment 1 operation and Fig. 4 performed in step S501, step S502 and step S503 The operation content performed in step S401, step S402 and step S403 of the network equipment 1 is identical or essentially identical, for simplicity For the sake of, it is incorporated herein, repeats no more by reference.

In step S504, the network equipment 1 obtains the user related information of user corresponding to the user equipment.Here, The network equipment 1 obtains the identification information of user corresponding to corresponding user equipment according to predetermined recommendation trigger condition, and according to this Identification information, obtain the user related information of the user.Asked for example, the network equipment 1 parses the page access that user equipment is sent Ask, obtain the IP address of corresponding user equipment or the ID of user, and according to the IP address of the user equipment or the ID of the user, Searching user's information storehouse, obtain the user related information of the user, individual attribute label, the group attribute label of such as user Deng.Here, the user information database is stored in the network equipment 1 or other third party devices, can be carried according to user to such equipment The personal information such as the log-on message of friendship are established and updated, or the related data by such equipment to user, such as historical viewings Record etc., the analyze data for analyze acquisition are established and updated.Those skilled in the art will be understood that above-mentioned user information database And obtain the mode of user related information and be only for example, other existing or user information databases for being likely to occur from now on or obtain Take the mode of user related information to be such as applicable to the present invention, should also be included within the scope of the present invention, and with reference side Formula is incorporated herein.

1) the historical viewings record of the user；

2) the individual attribute label of the user；

3) the group attribute label of the user.

Specifically, 1) network equipment 1 inquires about the travel log of the user, to obtain the use according to the identification information of user The historical viewings record at family, network address and its number that the user often accesses, residence time etc..2) network equipment 1 According to the identification information of user, foregoing user information database is inquired about, obtains the individual attribute label of the user；Or analyze the user Historical viewings record, and the classification information of the webpage browsed according to the user determines the individual attribute label of the user.3) net Network equipment 1 inquires about foregoing user information database, obtains the group attribute label of the user according to the identification information of user；Or root According to the identification information of user, foregoing user information database is inquired about, obtains the individual attribute label and individual attribute label of the user Or part identical other users identical with the user, and belong to such identical individual attribute label as the group of the user Property label；Or the historical viewings of the user and other users are recorded and carry out cluster analysis, to obtain corresponding to the user Group, and the classification information of the webpage browsed according to the group member determines the group attribute label of the group, the group of the group Group attribute tags namely the group attribute label of the user.

Then, in step S502, scenario-related information of the network equipment 1 according to corresponding to predetermined recommendation trigger condition, With reference to the user related information, matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommendation information.Here, net The mode that network equipment 1 obtains the recommendation information includes but is not limited in the following manner：

1) according to the scenario-related information and the user related information, in recommendation information storehouse carrying out matching looks into Ask, to obtain corresponding recommendation information.For example, in step S501, the network equipment 1 obtains according to the accessing page request of user Obtaining corresponding scenario-related information includes the type information of the page；In step S504, the network equipment 1 please according to the page access User identity information in asking, obtain the historical viewings record of the user；In step S502, the network equipment 1 is according to the type Information and historical viewings record, inquiry recommendation information storehouse, obtain corresponding recommendation information, often browsed such as the user with this The corresponding network address of type information, fast access for this (s) recommendation information is supplied into the user as it into Mouthful.

2) according to the scenario-related information, inquiry recommendation information storehouse, corresponding recommendation information is obtained；Further according to the use Family relevant information, matching inquiry is carried out in such recommendation information, to obtain the recommendation information that can finally be provided to user.For example, In step S501, for the network equipment 1 according to the information search request of user, obtaining corresponding scenario-related information includes search pass The classification information of keyword；In step S504, user identity information of the network equipment 1 in the information search request, inquiry User information database, so as to obtain the group attribute label of the user；In step S502, the network equipment 1 is first believed according to the classification Breath, inquiry recommendation information storehouse, obtains corresponding recommendation information, further according to this (s) group attribute label, in acquired recommendation Matching inquiry is carried out in information, so as to obtain the recommendation information that can finally be provided to user.

Preferably, in the preferred embodiment of process shown in Fig. 5, the process also includes step S509 (not shown). In step S509, the network equipment 1 is recorded according to the historical viewings of multiple users and/or the statistical analysis knot of historical search record Fruit, establish or update the recommendation information storehouse.Here, the network equipment 1 can be according to various statistical analysis techniques, to multiple users Historical viewings record and/or historical search record carry out statistical analysis, with obtain the hot topic of multiple users browse information and/or Popular search information, and information and/or popular search information are browsed according to such hot topic, establish or update recommendation information storehouse；Or The historical viewings for obtaining multiple users from other statistics equipment record and/or the statistic analysis result of historical search record, and according to This is established or renewal recommendation information storehouse；The recommendation information storehouse can by the network equipment 1 or be connected with the network equipment 1 other Third party device is stored.

The network equipment 1 and user equipment 2 as shown in Figure 6, which coordinate, realizes that one of the process for providing recommendation information is preferable to carry out In example, in step S6011, user equipment 2 detects its no recommendation request for meeting to send information recommendation request to the network equipment 1 Trigger condition；In step S6012, user equipment 2 sends to the network equipment 1 and believed when meeting the recommendation request trigger condition Recommendation request is ceased, wherein, described information recommendation request includes letter related to the scene that the recommendation request trigger condition is corresponding Breath；In step S6013, the network equipment 1 obtains when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment 2 The scenario-related information corresponding with the predetermined recommendation trigger condition is taken, wherein, the predetermined recommendation trigger condition includes connecing Receive the information recommendation request from user equipment 2；In step S602, the network equipment 1 is pushing away according to the scenario-related information Recommend and matching inquiry is carried out in information bank, to obtain the recommendation information corresponding with the scenario-related information；In step S603, The network equipment 1 provides the recommendation information to user equipment 2；Correspondingly, user equipment 2 receives the network equipment 1 based on described The recommendation information that information recommendation request is sent；In step s 605, user equipment 2 provides the recommendation information.Here, user sets Standby 2 include but is not limited to any be applicable to can interacting with user and being communicated with the network equipment 1 for the present invention Electronic product, mobile phone, PDA, palm PC (PPC), game machine (PSP), personal computer etc..Those skilled in the art should It is understood that above-mentioned user equipment is only for example, other user equipmenies that are existing or being likely to occur from now on are such as applicable to this hair It is bright, it should also be included within the scope of the present invention, and be incorporated herein by reference.

Wherein, the operation performed in step S6013, step S602 and step S603 of the network equipment 1 and Fig. 4 in Fig. 6 The middle network equipment 1 operation content performed in step S401, step S402 and step S403 is identical or essentially identical, for letter For the sake of bright, it is incorporated herein, repeats no more by reference.

In step S6011, user equipment 2 detects whether it meets to send pushing away for information recommendation request to the network equipment 1 Recommend request trigger condition.Here, the recommendation request trigger condition can be configured by user or user equipment 2, can also Corresponding configuration information is sent from the network equipment 1 to user equipment 2, to be carried out to the recommendation request trigger condition of user equipment 2 Set.User equipment 2 monitors the browser event of the user equipment 2 by calling the modes such as its application programming interfaces (API), Whether whether search box be activated, to transmission accessing page request of the network equipment 1 etc., whether to detect the user equipment 2 Meet the recommendation request trigger condition that information recommendation request is sent to the network equipment 1.Those skilled in the art will be understood that above-mentioned The mode of detection recommendation request trigger condition is only for example, other detection recommendation request triggerings that are existing or being likely to occur from now on The mode of condition is such as applicable to the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

1) user equipment 2 shows search box；

2) search box of user equipment 2 is activated；

3) user equipment 2 initiates accessing page request；

4) user equipment 2 initiates information search request.

Here, user equipment 2 is by monitoring its browser event, and to such browser event and default recommendation request Trigger condition is compared, to detect whether the recommendation request trigger condition meets.Specifically, 1) for example, user equipment 2 is logical The current window of detection browser and browser is crossed, determines whether the user equipment 2 shows search box；2) for example, user equipment 2 By detecting the current window of browser and browser, and mouse event, determine whether the search box of the user equipment 2 is swashed It is living；3) for example, the http packets that user equipment 2 is sent by detecting browser, determine whether the user equipment 2 sends the page Access request；4) site address in the http packets that user equipment 2 is sent by detecting browser, determines the user equipment Whether 2 send information search request.Those skilled in the art will be understood that above-mentioned recommendation request trigger condition and its detection mode It is only for example, other existing or recommendation request trigger conditions being likely to occur from now on or its detection mode are such as applicable to this hair It is bright, it should also be included within the scope of the present invention, and be incorporated herein by reference.

In step S6012, user equipment 2 sends information when meeting the recommendation request trigger condition, to the network equipment 1 Recommendation request, wherein, described information recommendation request includes the scenario-related information corresponding with the recommendation request trigger condition. Here, the scenario-related information can be the application request corresponding to the recommendation request trigger condition, as page access please Ask or information search request；It can be the relevant information of the application corresponding to the application request, subject information such as the page, search Rope keyword etc.；It can also be the application scenarios corresponding to the recommendation request trigger condition, such as search box.Meet when detecting During the recommendation request trigger condition, application programming interfaces (API) that user equipment 2 provides according to the network equipment 1 or agreement Communication mode, http, https communication protocol etc., information recommendation request is sent to the network equipment 1, and pushed away in the information Recommend the scenario-related information corresponding to write-in recommendation request trigger condition in the relevant field of request.Those skilled in the art should be able to Understand that the sending method of above-mentioned scenario-related information and information recommendation request is only for example, other are existing or may go out from now on Existing scenario-related information or the sending method of information recommendation request are such as applicable to the present invention, should also be included in the present invention and protect Protect within scope, and be incorporated herein by reference.

The predetermined recommendation trigger condition of the network equipment 1 includes receiving the information recommendation request from user equipment 2；In step In S6013, the network equipment 1 receives the information recommendation request that user equipment 2 is sent, when it is determined that meeting to carry out to the user equipment 2 The predetermined recommendation trigger condition of information recommendation, by the corresponding scenario-related information of information recommendation acquisition request；In step S602 In, the network equipment 1 carries out matching inquiry, to obtain corresponding recommend according to the scenario-related information in recommendation information storehouse Information；In step S603, the network equipment 1 provides the recommendation information to user equipment 2.

Correspondingly, in step S603, user equipment 2 receives what the network equipment 1 was sent based on described information recommendation request Recommendation information.Here, application programming interfaces (API) or the communication mode of agreement that user equipment 2 provides according to the network equipment 1, Http, https communication protocol etc., its recommendation information sent based on information recommendation request is received from the network equipment 1.Ability Field technique personnel will be understood that the mode of above-mentioned reception recommendation information is only for example, and other are existing or what is be likely to occur from now on connects The mode for receiving recommendation information is such as applicable to the present invention, should also be included within the scope of the present invention, and wrap by reference It is contained in this.

In step s 605, user equipment 2 provides the recommendation information.Here, user equipment 2 by it in step S603 The recommendation information of reception is shown in the display device of the user equipment 2, and all recommendation informations as will be described are placed in the user equipment 2 Shown in search box, the recommendation information is shown in desktop of the user equipment 2 etc. in the form of pop-up window.It is preferred that Ground, user equipment 2 can be according to recommendation request trigger conditions, it is determined that the presentation mode of corresponding recommendation information, such as recommendation request Trigger condition shows search box including user equipment 2, then directly displays recommendation information in the search box of the user equipment 2.This Art personnel will be understood that the mode of above-mentioned display recommendation information is only for example, and other are existing or are likely to occur from now on The mode of display recommendation information is such as applicable to the present invention, should also be included within the scope of the present invention, and by reference It is incorporated herein.

Preferably, in step s 605, user equipment 2 provides the mode of the recommendation information and included but is not limited to, below Any one of at least：

1) recommendation information is shown in the search box of user equipment 2；

2) recommendation information is shown in user equipment 2 with page format；

Specifically, 1) current window of user equipment 2 includes search box, and the user equipment 2 is shown in the search box to be recommended Information, here, search box includes the search box in search box and browsing pages in the browser toolbar of user equipment 2；2) Recommendation information can be shown in user equipment 2 as individual page, can also be with the content corresponding to recommendation request trigger condition The same page of information is shown in user equipment 2；3) recommendation information is shown in user in the form of floating frame one by one or disposably Equipment 2.It should be noted that those skilled in the art will be understood that the presentation mode of above-mentioned every recommendation information not only can be with It is individually used for showing recommendation information, can also be combined with each other for showing recommendation information；For example, by corresponding searching times highest Recommendation information be shown in the search box of user equipment 2, the relatively low recommendation information of other searching times is shown in and searched including this In the page of rope frame, as depicted in the close region of search box in the page.Those skilled in the art will be understood that above-mentioned recommendation The presentation mode of information is only for example, and other presentation modes of recommendation information that are existing or being likely to occur from now on are such as applicable to It the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference.

Preferably, in the preferred embodiment of process shown in Fig. 6, in step S6061, user equipment 2 obtains user Operated for the focus of the recommendation information；In step S6062, user equipment 2 according to focus operation it is corresponding the One recommendation information, send the related information corresponding with first recommendation information to the network equipment 1 and obtain request, correspondingly, The network equipment 1 receives related information from user equipment 2 and obtains request, wherein, the related information obtain request include with The first related recommendation information of the recommendation information；In step S6063, the network equipment 1 obtains according to the related information please Ask, obtain the related information corresponding with first recommendation information；In step S6064, the network equipment 1 believes the association Breath is provided to user equipment 2, and correspondingly, user equipment 2 receives the network equipment 1 and obtains what request was sent based on the related information Related information.

For example, referring to Fig. 7, user equipment 2 shows the multiple recommendation informations provided by the network equipment 1, in step S6061 In, user manipulates mouse and hovering operation is carried out on such recommendation information, and user equipment 2 obtains the hovering operation of user； In step S6062, user equipment 2 operates the first corresponding recommendation information, such as " recommendation information 7 ", to network according to the hovering Equipment 1 sends corresponding related information and obtains request, and correspondingly, the related information that the network equipment 1 receives user equipment 2 obtains Request；In step S6063, the network equipment 1 is obtained according to the related information and asked, and is obtained and " is recommended with first recommendation information The corresponding related information of information 7 ", such as " related information 1 " and " related information 2 "；In step S6064, the network equipment 1 should There is provided Deng related information to user equipment 2, correspondingly, user equipment 2 receives such related information.

Those skilled in the art will be understood that cooperation refers to Fig. 5 and Fig. 6, in the example of the present invention, shown in Fig. 5 Operation performed by the network equipment 1 can equally coordinate with the operation performed by user equipment 2 shown in Fig. 6 realizes offer recommendation Breath.Specifically, in step S6011, user equipment 2 detects whether it meets to send information recommendation request to the network equipment 1 Recommendation request trigger condition；In step S6012, when meeting the recommendation request trigger condition, user equipment 2 is to the network equipment 1 sends information recommendation request, wherein, described information recommendation request includes the scene corresponding with the recommendation request trigger condition Relevant information；In step S6013 (contrast is with reference to step S501), asked when receiving the information recommendation from user equipment 2, net Network equipment 1 judges to meet to carry out the predetermined recommendation trigger condition of information recommendation to the user equipment 2, and obtains and make a reservation for push away with described Recommend the corresponding scenario-related information of trigger condition；In step S504, the network equipment 1 obtains the corresponding use of the user equipment 2 The user related information at family；In step S502, the network equipment 1 is related with reference to the user according to the scenario-related information Information, matching inquiry is carried out in recommendation information storehouse, to obtain corresponding recommendation information；(contrast is with reference to step in step S503 Rapid S603), the network equipment 1 provides the recommendation information to user equipment 2, and correspondingly, user equipment 2 receives the recommendation Breath；In step s 605, the recommendation information is supplied to the user equipment 2 by user equipment 2.

Preferably, in the example of the present invention, the network equipment 1 also performs step S509 corresponding operating.In step In S509, the network equipment 1 is recorded according to the historical viewings of multiple users and/or the statistic analysis result of historical search record, builds Stand or update its and be used for the recommendation information storehouse of recommendation information inquiry in step S502.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires rather than described above limits, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as to the involved claim of limitation.This Outside, it is clear that the word of " comprising " one is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims

1. a kind of method for the offer recommendation information realized at network equipment end, wherein, this method comprises the following steps：

A works as the predetermined recommendation trigger condition for meeting that information recommendation is carried out to user equipment, obtains and the predetermined recommendation triggering bar The corresponding scenario-related information of part；

B carries out matching inquiry, to obtain and the scenario-related information according to the scenario-related information in recommendation information storehouse Corresponding recommendation information；

C provides the recommendation information to the user equipment；

Wherein, this method also includes：

- receive related information from the user equipment and obtain request, wherein, the related information obtain request in response to Family operates to the focus of the first recommendation information in the recommendation information；

- obtained and asked according to the related information, obtain the related information corresponding with first recommendation information；

- provide the related information to the user equipment.

2. according to the method for claim 1, wherein, the predetermined recommendation trigger condition includes following at least any one：

- receive the accessing page request from the user equipment；

- receive the information search request from the user equipment；

- receive the information recommendation request from the user equipment；

- receive the content information for being supplied to the user equipment.

3. according to the method for claim 2, wherein, the predetermined recommendation trigger condition includes receiving to be set from the user Standby accessing page request；

Wherein, this method also includes：

- according to the accessing page request, obtain the content of pages corresponding with the accessing page request；

Wherein, the step c also includes：

- provide the content of pages to the user equipment.

4. according to the method for claim 2, wherein, the predetermined recommendation trigger condition includes receiving to be set from the user Standby information search request；

Wherein, this method also includes：

- according to described information searching request, matching inquiry is carried out in index information storehouse, to obtain and described information searching request Corresponding search result；

Wherein, the step c also includes：

- provide the search result to the user equipment.

5. according to the method for claim 2, wherein, the predetermined recommendation trigger condition is supplied to the use including reception The content information of family equipment；

Wherein, the step c also includes：

- provide the content information to the user equipment.

6. according to the method for claim 1, wherein, this method also includes：

X obtains the user related information of user corresponding to the user equipment；

Wherein, the step b includes：

- according to the scenario-related information, with reference to the user related information, in the recommendation information storehouse carrying out matching looks into Ask, to obtain the recommendation information.

7. according to the method for claim 6, wherein, the user related information includes following at least any one：

The historical viewings record of-user；

The individual attribute label of-user；

The group attribute label of-user.

8. method according to any one of claim 1 to 7, wherein, this method also includes：

- according to the historical viewings of multiple users record and/or historical search record statistic analysis result, establish or renewal described in Recommendation information storehouse.

9. a kind of method for the offer recommendation information realized at user equipment end, wherein, this method comprises the following steps：

B sends information recommendation request when meeting the recommendation request trigger condition, to the network equipment, wherein, described information Recommendation request includes the scenario-related information corresponding with the recommendation request trigger condition；

The recommendation information is supplied to the user equipment by D；

Wherein, this method also includes：

- obtain focus operation of the user for the recommendation information；

- the first corresponding recommendation information is operated according to the focus, sent and first recommendation to the network equipment Related information corresponding to manner of breathing obtains request；

- receive the related information that the network equipment obtains request transmission based on the related information.

10. according to the method for claim 9, wherein, the recommendation request trigger condition includes following at least any one：

- the user equipment shows search box；

The search box of-the user equipment is activated；

- the user equipment initiates accessing page request；

- the user equipment initiates information search request.

11. the method according to claim 9 or 10, wherein, the presentation mode of recommendation information includes described in the step D Any one of below at least：

- recommendation information is shown in the search box of the user equipment；

- recommendation information is shown in the user equipment with page format；

- recommendation information is shown in the user equipment in the form of floating frame.

12. a kind of network equipment that recommendation information is provided, wherein, the network equipment includes：

Recommend triggering determining device, for when the predetermined recommendation trigger condition for meeting to carry out information recommendation to user equipment, obtaining The scenario-related information corresponding with the predetermined recommendation trigger condition；

Recommendation information acquisition device, for according to the scenario-related information, matching inquiry being carried out in recommendation information storehouse, to obtain Obtain the recommendation information corresponding with the scenario-related information；

Recommendation information provides device, for the recommendation information to be provided to the user equipment；

Related information provides device, is used for：

- provide the related information to the user equipment.

13. the network equipment according to claim 12, wherein, the predetermined recommendation trigger condition includes following at least any ：

- receive the accessing page request from the user equipment；

- receive the information search request from the user equipment；

- receive the information recommendation request from the user equipment；

- receive the content information for being supplied to the user equipment.

14. the network equipment according to claim 13, wherein, the predetermined recommendation trigger condition includes receiving from described The accessing page request of user equipment；

Wherein, the network equipment also includes：

Content of pages acquisition device, for according to the accessing page request, obtaining corresponding with the accessing page request Content of pages；

Wherein, the recommendation information provides device and is additionally operable to：

- provide the content of pages to the user equipment.

15. the network equipment according to claim 13, wherein, the predetermined recommendation trigger condition includes receiving from described The information search request of user equipment；

Wherein, the network equipment also includes：

Search result acquisition device, for according to described information searching request, matching inquiry being carried out in index information storehouse, to obtain Obtain the search result corresponding with described information searching request；

- provide the search result to the user equipment.

16. the network equipment according to claim 13, wherein, the predetermined recommendation trigger condition is supplied to including reception The content information of the user equipment；

- provide the content information to the user equipment.

17. the network equipment according to claim 12, wherein, the network equipment also includes：

User profile acquisition device, for obtaining the user related information of user corresponding to the user equipment；

Wherein, the recommendation information acquisition device is used for：

18. the network equipment according to claim 17, wherein, the user related information includes following at least any one：

The historical viewings record of-user；

The individual attribute label of-user；

The group attribute label of-user.

19. the network equipment according to any one of claim 12 to 18, wherein, the network equipment also includes：

Recommendation information storehouse updating device, for the statistics recorded according to the historical viewings of multiple users record and/or historical search Analysis result, establish or update the recommendation information storehouse.

20. a kind of user equipment that recommendation information is provided, wherein, the user equipment includes：

Recommend detection trigger device, the recommendation that information recommendation request is sent to the network equipment for detecting user equipment whether to meet Ask trigger condition；

Recommendation request dispensing device, for when meeting the recommendation request trigger condition, sending information to the network equipment and pushing away Request is recommended, wherein, described information recommendation request includes the scenario-related information corresponding with the recommendation request trigger condition；

Recommendation information reception device, the recommendation information sent for receiving the network equipment based on described information recommendation request；

Recommendation information display device, for the recommendation information to be supplied into the user equipment；

Related information acquisition device, is used for：

- obtain focus operation of the user for the recommendation information；

21. user equipment according to claim 20, wherein, the recommendation request trigger condition includes following at least any ：

- the user equipment shows search box；

The search box of-the user equipment is activated；

- the user equipment initiates accessing page request；

- the user equipment initiates information search request.

22. the user equipment according to claim 20 or 21, wherein, recommendation described in the recommendation information display device The presentation mode of breath includes following at least any one：

- recommendation information is shown in the user equipment with page format；

23. a kind of system that recommendation information is provided, wherein, the system includes the net as any one of claim 12 to 19 Network equipment and the user equipment as any one of claim 20 to 22.

24. a kind of browser, wherein, the browser includes the device any one of claim 20 to 22.

25. a kind of browser plug-in, wherein, the browser plug-in includes the device any one of claim 20 to 22.