CN104731917B - Species recommended method and apparatus - Google Patents

Species recommended method and apparatus Download PDF

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CN104731917B
CN104731917B CN201510133742.6A CN201510133742A CN104731917B CN 104731917 B CN104731917 B CN 104731917B CN 201510133742 A CN201510133742 A CN 201510133742A CN 104731917 B CN104731917 B CN 104731917B
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user
information
current
client
content
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CN201510133742.6A
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CN104731917A (en
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邢皖甲
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百度在线网络技术(北京)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

Abstract

本发明实施例提供了种推荐方法及装置。 Embodiment of the present invention provides a method and apparatus kinds of recommendation. 方面,本发明实施例通过确定使用客户端的用户的当前场景信息,以及,获得使用所述客户端的用户的属性信息;从而,根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容;进而,输出所述推荐内容。 Aspect, embodiments of the invention by determining the current scene using the client information of the user, and obtain the attribute information of a user using the client; thus, according to the current scenario information and attribute information of the user of the user to obtain recommended content; In addition, the recommended content output. 因此,本发明实施例提供的技术方案能够提高推荐内容的有效性和准确性。 Therefore, the technical solution provided by the embodiment of the present invention can improve the effectiveness and accuracy of the recommended content.

Description

_种推荐方法及装置【技术领域】 _ Species recommended method and device TECHNICAL FIELD

[0001] 本发明涉及互联网应用技术领域,尤其涉及一种推荐方法及装置。 [0001] The present invention relates to the technical field of Internet applications, particularly to a method and an apparatus recommended. 【背景技术】 【Background technique】

[0002] 随着终端的普及、终端的智能化以及互联网技术飞速发展,终端集成了越多的功能,从而使得终端的操作系统中包含了各种各样的应用。 [0002] With the popularity of the terminal, terminal intelligent and rapid development of Internet technology, terminal integration of more functions, so that the terminal operating system contains a wide variety of applications. 目前大部分用户的空闲时间都被这些应用占用,越来越多的用户通过终端上应用获取互联网提供的各种信息。 Currently, most users of free time occupied by these applications, more and more users use the Internet to obtain a variety of information provided by the terminal.

[0003] 目前,客户端可以向用户提供一些推荐内容,如电影、旅游景点或者美食等。 [0003] Currently, the client can provide some recommended content to the user, such as movies, tourist attractions or food and so on. 现有技术中,向用户提供推荐内容时,一般是根据用户的历史记录,将用户与其他用户之间进行关联,将其他用户感兴趣的内容推荐给该用户,或者,根据用户的历史记录,将用户感兴趣的内容与其他内容关联,将其他内容推荐给该用户。 In the prior art, providing the recommended content to the user, generally based on history of the user, the user will be associated with other users among the other interested user content recommended to the user, or, according to the history of the user, the content of interest to users associated with other content, other content will be recommended to the user.

[0004] 然而,仅根据用户的历史记录,通过用户关联或者内容关联的方式实现向用户提供推荐内容,并没有结合用户实际的场景进行推荐,导致推荐内容无法满足用户真正的需求,因此,目前推荐内容的有效性和准确性比较低。 [0004] However, according to a user's history, by way of a user association or content associated with the realization only provide recommendations to the user, and not the actual scene the user recommendation, leading to recommendations unable to meet the real needs of users, therefore, the current the validity and accuracy of the recommended content is relatively low. 【发明内容】 _ SUMMARY OF THE INVENTION _

[0005] 有鉴于此,本发明实施例提供了一种推荐方法及装置,可以实现提高推荐内容的有效性和准确性。 [0005] In view of this, embodiments provide a method and apparatus of the present invention is recommended, possible to improve the accuracy and effectiveness of the recommended content.

[0006] 本发明实施例的一方面,提供一种推荐方法,包括: [0006] In an aspect of embodiments of the present invention provides a recommendation method, comprising:

[0007] 确定使用客户端的用户的当前场景信息; [0007] The client determines to use the user's current context information;

[0008] 获得使用所述客户端的用户的属性信息; [0008] obtained using the attribute information of a user of the client;

[0009]根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容; [0009] The attribute information of the current scene and the user information of the user, get recommendations;

[0010] 输出所述推荐内容。 [0010] The output of the recommended content.

[0011] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述确定使用客户端的用户的当前场景信息,包括: _ [0011] The above aspect and any possible implementation manner is further provided one implementation, the current scene is determined using the client user information, comprising: _

[0012] 对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置;& [0012] where the client terminal performs the positioning operation, to obtain the current location of the client terminal is located; & amp;

[0013] 根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息。 [0013] The current location of the client to the client terminal and the current time, the client determines to use the user's current context information.

[0014] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息,包括: [0014] The above aspect and any possible implementation manner, one implementation is further provided, in accordance with the current position and the current time of the client terminal is located, the user is determined using the client's current context information, including :

[0015] 获得用户在所述客户端所在终端上的操作行为信息; _ ^ [0015] provided a user operation terminal located on the behavior information of the client; ^ _

[0016] 根据所述客户端所在终端的当前位置、所述当前时刻和所述操作行为信息,确定所述使用客户端的用户的当前场景信息。 [0016] The current position of the client terminal with the current time and the operating behavior information, information of the current scene is determined using the client user.

[0017] 如上所述的方面和任一可能的实现方式,进一步提供—种实现方式,所述用户属性信息包括年龄、性别、常住地信息和兴趣信息中至少一个。 [0017] The above aspect and any possible implementation manner is further provided - implementation manner, the user attribute information including age, gender, residence information and interest information to at least one.

[0018] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容,包括: — [0018] The above aspect and any possible implementation manner, one implementation is further provided, according to the current scene user information and the attribute information of the user, get recommendations, comprising: -

[0019] 从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容; _ 、 ^ [0019] obtained from the default database of candidate content of the user information matches the current scenario; wherein said database comprises a candidate content; _, ^

[0020] 从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性彳目息相匹配的候选内容,以作为所述推荐内容。 [0020] From the candidate contents with the user information matches the current scenario, the content of the obtained candidate user attribute information entry that matches the left foot, as the recommended content.

[0021] 本发明实施例的一方面,提供一种推荐装置,包括: [0021] An aspect of embodiments of the present invention, there is provided a recommendation apparatus, comprising:

[0022] 场景获取单元,用于确定使用客户端的用户的当前场景信息; [0022] scene acquisition unit configured to determine a current user of the client context information;

[0023] 属性获取单元,用于获得使用所述客户端的用户的属性信息; i [0023] The attribute acquisition unit for acquiring attribute information of a user using the client; I

[0024] 内容获取单元,用于根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容; [0024] The content obtaining unit, according to the current attribute information of the user and context information of the user, get recommendations;

[0025] 内容输出单元,用于输出所述推荐内容。 [0025] The content output unit for outputting said recommended contents.

[0026] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述场景获取单元,具体用于: [0026] The above aspect and any possible implementation manner is further provided one implementation, the scene obtaining unit is specifically configured to:

[0027] 对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置; [0027] where the client terminal performs the positioning operation, to obtain the current location of the client terminal is located;

[0028] 根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息。 [0028] The current location of the client to the client terminal and the current time, the client determines to use the user's current context information.

[0029] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述场景获取单元用于根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息时,具体用于: [0029] The above aspect and any possible implementation manner, there is provided a further implementation, the means for obtaining a current position of the scene based on the client terminal located and the current time, the user determines the client when the current scenario information, specifically for:

[0030] 获得用户在所述客户端所在终端上的操作行为信息; [0030] provided a user operation terminal located on the behavior information of the client;

[0031] 根据所述客户端所在终端的当前位置、所述当前时刻和所述操作行为信息,确定所述使用客户端的用户的当前场景信息。 [0031] The current position of the client terminal with the current time and the operating behavior information, information of the current scene is determined using the client user.

[0032] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述用户属性信息包括年龄、性别、常住地信息和兴趣信息中至少一个。 [0032] The above aspect and any possible implementation manner is further provided one implementation, the user attribute information including age, gender, residence information and interest information to at least one.

[0033] 如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述内容获取单元,具体用于: [0033] The above aspect and any possible implementation manner is further provided one implementation, the content obtaining unit is specifically configured to:

[0034] 从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容; Candidate content [0034] of the user is obtained from a predetermined database in the current scenario information matched; wherein said database comprises a candidate content;

[0035] 从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性信息相匹配的候选内容,以作为所述推荐内容。 [0035] The content from the candidate of the user information matches the current scenario, the attribute information to obtain the candidate content matches the user, as the recommended content.

[0036] 由以上技术方案可以看出,本发明实施例具有以下有益效果: [0036] As can be seen from the above technical solutions, the embodiments of the present invention has the following advantages:

[0037] 与现有技术相比,本发明实施例提供的技术方案,在推荐内容时,结合了用户的当前场景和用户的属性信息实现推荐内容的确定和输出,从而能够输出满足用户推荐需求的内容,提高了推荐内容的有效性和准确性。 [0037] Compared with the prior art, the technical solutions provided in the embodiment of the present invention, when the recommended content, a combination of the current scene is determined and output and the user attribute information of the user to achieve the recommended content, the user can be recommended to meet the needs of the output content, improving the effectiveness and accuracy of the recommended content. 【附图说明】 BRIEF DESCRIPTION

[0038]为了更清楚地说明本发明实施例的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其它的附图。 [0038] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings are briefly introduced as required for use in the embodiments describing the embodiments. Apparently, the accompanying drawings in the following description are only some embodiments of the present invention. , those of ordinary skill in the art is concerned, without any creative effort, and may also obtain other drawings based on these drawings.

[0039] 图1是本发明实施例所提供的推荐方法的流程示意图; [0039] FIG. 1 is a flow chart of the method provided by the recommended embodiment of the present invention;

[0040] 图2是本发明实施例所提供的推荐装置的功能方块图。 [0040] FIG. 2 is a functional block diagram of the recommended device according to an embodiment of the present invention. 【具体实施方式】 【Detailed ways】

[0041]为了更好的理解本发明的技术方案,下面结合附图对本发明实施例进行详细描述。 [0041] In order to better understand the technical solutions of the present invention, the following detailed description of the embodiments of the drawings in conjunction with the present invention.

[0042]应当明确,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。 [0042] It should be clear that the described embodiments are merely part of embodiments of the present invention rather than all embodiments. 基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其它实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, those of ordinary skill in the art without making all of the other embodiments given herein without creative efforts fall within the scope of the present invention.

[0043]在本发明实施例中使用的术语是仅仅出于描述特定实施例的目的,而非旨在限制本发明。 [0043] The term used in the embodiment of the present invention is merely for the purpose of describing particular embodiments only, not intended to limit the present invention. 在本发明实施例和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该” 也旨在包括多数形式,除非上下文清楚地表示其他含义。 In the embodiment of the present invention and the appended claims, the singular forms embodiment requires use of the book "an", "the" and "the" are intended to include the plural forms unless the context clearly dictates otherwise.

[0044]应当理解,本文中使用的术语“和/或”仅仅是一种描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B这三种情况。 [0044] It should be understood that as used herein the term "and / or" is merely a description of the relationship of associated objects representing three relationships may exist, for example, A and / or B, and may indicate: the presence of A alone, while presence of A and B, B present three cases. 另外,本文中字符7”,一般表示前后关联对象是一种“或”的关系。 Further, the character 7 'generally indicates a context-target "or" relationship.

[0045] 取决于语境,如在此所使用的词语“如果”可以被解释成为“在……时”或“当…… 时”或“响应于确定”或“响应于检测”。 [0045] depending on the context, as used herein, the term "if" may be construed as "...... when the" or "when ......" or "in response to determining" or "in response to detecting." 类似地,取决于语境,短语“如果确定”或“如果检测(陈述的条件或事件)”可以被解释成为“当确定时”或“响应于确定”或“当检测(陈述的条件或事件)时”或“响应于检测(陈述的条件或事件)”。 Similarly, depending on the context, the phrase "if it is determined" or "if it is detected (the stated condition or event)" may be interpreted as "when it is determined" or "in response to determining" or "upon detecting conditions (events recited or time) "or" in response to detecting (stated condition or event). "

[0046] 实施例一 [0046] Example a

[0047]本发明实施例给出一种推荐方法,请参考图1,其为本发明实施例所提供的推荐方法的流程示意图,如图所示,该方法包括以下步骤: [0047] Example embodiments of the present invention presents a recommended method, please refer to FIG. 1, which is a schematic flow chart of the present invention is provided according to the method recommended in the embodiment, as shown, the method comprising the steps of:

[0048] S101,确定使用客户端的用户的当前场景信息。 [0048] S101, the client determines to use the user's current context information.

[0049] S102,获得使用所述客户端的用户的属性信息。 [0049] S102, the attribute information to obtain the user's client.

[0050] S103,根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容。 [0050] S103, the attribute information of the current scene according to the user information of the user, get recommendations.

[0051] S104,输出所述推荐内容。 [0051] S104, output the recommended content.

[0052] 需要说明的是,本发明实施例中所涉及的终端可以包括但不限于个人计算机(Personal Computer,PC)、个人数字助理(Personal Digital Assistant,PDA)、无线手持设备、平板电脑(Tablet Computer)、手机、MP3播放器、MP4播放器等。 [0052] Incidentally, the terminal embodiment to an embodiment of the present invention may include, but are not limited to, personal computers (Personal Computer, PC), a personal digital assistant (Personal Digital Assistant, PDA), wireless handheld device, a tablet PC (the Tablet Computer), mobile phones, MP3 players, MP4 players.

[0053] 需要说明的是,S101〜S104的执行主体可以为推荐装置,该装置可以位于本地终端的应用,或者还可以为位于本地终端的应用中的插件或软件开发工具包(Software Development Kit,SDK)等功能单元,或者,还可以位于服务器端,本发明实施例对此不进行特别限定。 [0053] Incidentally, as the execution subject may S101~S104 recommendation apparatus, the apparatus may be located in the local terminal application, or may also be located in the local terminal application plug-ins or software development kit (Software Development Kit, SDK) and other functional units, or may also be located on the server, this embodiment of the present invention is not particularly limited.

[0054] 可以理解的是,所述应用可以是安装在终端上的应用程序(nativeApp),或者还可以是终端上的浏览器的一个网页程序(webApp),本发明实施例对此不进行限定。 [0054] It will be appreciated that the application may be installed in the terminal application (nativeApp), or may be a web browser program (webApp) on the terminal, embodiments of the present invention which is not limited .

[0055] 实施例二 [0055] Second Embodiment

[0056]基于上述实施例一所提供的推荐方法,本发明实施例对S101中,确定使用客户端的用户的当前场景信息的方法进行具体描述。 [0056] Based on the above-described first embodiment recommendation method is provided of S101, the client determines to use the method of the current user scenario information will be described with particular embodiments of the present invention. 该步骤具体可以包括: This step may specifically include:

[0057]当用户使用客户端中的推荐功能时,需要向用户输出能够尽量满足用户需求的推荐内容,为了获得需要输出的推荐内容,本发明实施例中,首先需要确定使用客户端的用户的当前场景信息。 [0057] When a user uses the recommended functions in the client needs to output to the user be able to try to meet the recommended content user needs, in order to obtain the recommended content required to be output, in the embodiment of the present invention, first need to determine the user using the client's current scene information.

[0058]举例说明,本发明实施例中,确定使用客户端的用户的当前场景信息的方法可以包括但不限于: [0058] illustrative, embodiment of the present invention, the user determines to use the client's current method of scenario information may include but are not limited to:

[0059]首先,对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置。 [0059] First, the client terminal performs the positioning operation is located, in order to obtain the current location of the client terminal is located. 然后,根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息。 Then, according to the current location of the client terminal located and the current time, the client determines to use the user's current context information.

[0060] 优选的,使用客户端的用户的当前场景信息可以包括但不限于:地理位置+午休、 地理位置+睡前、地理位置+旅途中、地理位置+上班途中、地理位置+下班途中或者地理位置+周末休闲等。 [0060] Preferably, a user of the client's current context information may include, but are not limited to: + lunch break location, location bedtime, road location +, + his way to work location, geographic location, or commuting + location + weekend leisure.

[0061] 优选的,可以利用定位技术对所述客户端所在终端执行定位操作。 [0061] Preferably, the positioning operation may be performed by the positioning technique where the client terminal.

[0062] 例如,所述定位技术可以包括但不限于以下三种定位技术中至少一种: [0062] For example, the positioning techniques may include but are not limited to at least one of the following three techniques Location:

[0063]全球定位系统(Global Positioning System,GPS)定位技术; [0063] GPS (Global Positioning System, GPS) positioning technology;

[0064] 基站定位技术; [0064] The base station positioning technique;

[0065]无线保真(Wireless-Fidelity,Wi-Fi)定位技术。 [0065] wireless fidelity (Wireless-Fidelity, Wi-Fi) positioning technology.

[0066]优选的,根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息的方法可以包括但不限于:首先,获得用户在所述客户端所在终端上的操作行为信息。 [0066] Preferably, according to the current location of the client terminal located and the current time, the client determines to use the method of the current scene user information may include but are not limited to: First, a user terminal located in the client terminal operating behavior information. 然后,根据所述客户端所在终端的当前位置、所述当前时刻和所述操作行为信息,确定所述使用客户端的用户的当前场景信息。 Then, according to the current location of the client to the client terminal, the current time and the operating behavior information, information of the current scene is determined using the client user.

[0067]优选的,所述用户在客户端所在终端上的操作行为信息可以包括但不限于:用户在客户端所在终端上使用的应用和/或用户在客户端上输入的查询词。 [0067] Preferably, the behavior of the user operation information is located on the client terminal may include but are not limited to: query term application and / or user on the client used by the user terminal located at the input of the client.

[0068]例如,客户端所在终端的当前位置是某写字楼,当前时刻是11点30分,用户在客户端所在终端上输入的查询词是“美食”或者“购物”,则可以确定用户的当前场景信息是“写字楼所述地理区域+午休”。 [0068] For example, the current location of the client where the terminal is an office building, the current time is 11:30, the query terms entered by the user on the client where the terminal is "gourmet" or "shopping" you can determine the user's current scene information is "+ the geographic area office lunch."

[0069] 再例如,客户端所在终端的当前位置是某大型景区附近,当前时刻是上午或者下午,用户在客户端所在终端上使用地图类应用,则可以确定用户当前的场景信息是“xx景区+旅途中”。 [0069] In another example, the current location of the client terminal located near a large area, the current time is in the morning or afternoon, users map type applications on the client where the terminal, you can determine the user's current scene information is "xx attractions + journey. "

[0070] 需要说明的是,本发明实施例中,可以结合客户端所在终端的当前位置、当前时刻以及用户在客户端所在终端上的操作行为,来确定用户的当前场景信息;或者,也可以只根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息。 [0070] Incidentally, the current scene information embodiments of the present invention may be combined with the current location of the client terminal with the current time and the user's operation acts on the client terminal located to determine the user; alternatively, may be only the current location of the client terminal and the current time, the client determines to use the user information according to the customer's current scene. 其中,利用前者确定的用户的当前场景信息,比利用后者的方式准确性更高。 Wherein the former is determined using the user information of the current scene, the way the use of the latter is higher than the accuracy.

[0071] 例如,客户端所在终端的当前位置是某大型商场附近,当前时刻是周末的上午或者下午,则可以确定用户当前的场景信息是“XX市+周末休闲”。 [0071] For example, the current location of the client terminal is located near a large mall, the current time is a weekend morning or afternoon, you can determine the user's current scene information is "XX City + weekend."

[0072]再例如,客户端所在终端的当前位置是某住宅楼,当前时刻是22点,则可以确定用户当前的场景信息是“xx市+睡前”。 [0072] In another example, the current location of the client terminal is located in a residential building, the current time is 22:00, it can determine the user's current scene information is "xx + City before going to bed."

[0073] 实施例三 [0073] Example three

[0074] 基于上述实施例一所提供的推荐方法和实施例二,本发明实施例对S102中,获得使用所述客户端的用户的属性信息的方法进行具体描述。 [0074] Based on the above-described embodiment provides a recommendation method according to the second embodiment and the embodiment of the present invention to S102, the method of obtaining the attribute information of a user using the client will be described in detail. 该步骤具体可以包括: This step may specifically include:

[0075]举例说明,本发明实施例中,获得使用所述客户端的用户的属性信息的方'法可以包括但不限于: [0075] illustrative, embodiments of the present invention, obtained using the attribute information of the user of the client's side "methods may include but are not limited to:

[0076]对于终端中安装的客户端,都有客户端的唯一标识。 [0076] For the terminal installed in the client, the client has a unique identifier. 当用户使用该客户端中的推荐功能时,可以先获得该客户端的唯一标识,然后利用该唯一标识在用户数据库中进行查找,以获得使用所述客户端的用户的属性信息。 Recommended functions when a user uses the client may obtain a unique identification of the first client and then use the unique ID in the user database lookup to obtain the attribute information of a user using the client.

[0077]优选的,本发明实施例中,所述用户属性信息可以包括但不限于以下信息中至少一个:年龄、性别、常住地信息和兴趣信息。 [0077] The preferred embodiment of the present invention, the user attribute information may include but is not limited to at least one of the following information: age, sex, the resident information and interest information.

[0078]优选的,所述兴趣信息可以包括但不限于使用该客户端的用户感兴趣的内容,如电影、小说或者物品等。 [0078] Preferably, the interest information may include but is not limited to use of the content of interest to the client user, such as a film, novel articles or the like.

[0079]可以理解的是,所述用户数据库用于存储大量用户的属性信息,当需要获取某用户的属性信息时,只需要根据该用户使用的客户端的唯一标识在该用户数据库中进行查找即可。 [0079] It will be appreciated that the user database for storing attribute information of a large number of users, when a user needs to obtain the attribute information, and only needs to look at the subscriber database according to the user to uniquely identify the customer's side, i.e., can.

[0080] 优选的,可以预先根据用户的相关历史记录,挖掘用户的属性信息,并将挖掘出的用户的属性信息与对应的客户端的唯一标识,存储在所述用户数据库中。 The user database [0080] Preferably, according to the related may be pre-history of the user, the attribute information of the user's tap, and the attribute information corresponding to the user excavated client unique identifier stored.

[0081] 例如,可以根据在一段时间内用户使用的终端的定位历史记录,统计出现次数最高的地理位置,将出现次数最高的地理位置作为用户的常住地信息。 [0081] For example, the maximum number of times may occur depending on the location history of the terminal is positioned at a period of time used by the user, the statistics, the highest frequency and location will appear as the user information to the resident.

[0082] 再例如,可以根据在一段时间内用户的搜索历史记录,获得用户输入的查询词,然后确定每个查询词所属类别,并进一步统计出现次数最高的若干类别,将该若干类别作为用户的兴趣彳目息。 [0082] As another example, according to the user's search history over a period of time, to get the query terms entered by the user, and then determines each query word belongs to the category, and further statistical occurrences highest number of categories, the number of categories as user the left foot head interest rates.

[0083] 再例如,可以当用户在客户端上进行注册时,接收用户输入的年龄和性别。 [0083] For another example, when the user can register on the client, receive user input age and gender. 或者, 也可以根据用户的浏览器历史记录或者搜索历史记录,对用户的年龄和性别进行推测,以获得用户的年龄和性别。 Alternatively, according to the user's browser history or search history, to the user's age and gender to speculate in order to obtain the user's age and gender.

[0084] 例如,客户端的唯一标识可以包括:被叫用户识别号(C a 1 1 ed U ser Identification number,CUID)或者移动设备国际身份码(International Mobile Equipment Identity,IMEI)等。 [0084] For example, uniquely identifies the client may include: a called user identification number (C a 1 1 ed U ser Identification number, CUID) or international mobile equipment identity code (International Mobile Equipment Identity, IMEI) and the like.

[0085] 实施例四 [0085] Fourth Embodiment

[0086] 基于上述实施例一所提供的推荐方法、实施例二和实施例三,本发明实施例对S103中,根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容的方法进行具体描述。 [0086] Based on the above-described embodiment provides a recommendation method, second embodiment and third embodiment, embodiments of the present invention to S103, the attribute information based on the current scene information and the user of the user to obtain recommended content The method will be specifically described. 该步骤具体可以包括: This step may specifically include:

[0087] 举例说明,本发明实施例中,根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容的方法可以包括但不限于: [0087] illustrative, embodiment of the present invention, the attribute information based on the current scene and the user information of the user, the method of obtaining the recommended content may include but are not limited to:

[0088] 首先,从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容。 [0088] First, a candidate of the contents of the current scene matching the user's information from a predetermined database; wherein the content database contains the candidate. 然后,从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性信息相匹配的候选内容,以作为所述推荐内容。 Then, from the candidate with the contents of the current scene matching the user's information, the attribute information to obtain the candidate content matches the user, as the recommended content.

[0089] 优选的,所述数据库中预先存储有大量的候选内容,以及为每个候选内容标注的标签,该标签可以包括候选内容适用的场景信息、年龄、性别、地理位置和兴趣信息。 [0089] Preferably, the database stored in advance the contents of a large number of candidates, and labels for each candidate content tag, which may include a suitable candidate content scene information, age, gender, geographical location and interest information.

[0090] 例如,当确定用户的当前场景信息后,可以先利用该当前场景信息,在数据库中进行匹配,从而获得标注的场景信息与该当前场景信息相匹配的候选内容,以作为与用户的当前场景信息相匹配的候选内容。 [0090] For example, when the current scene information to determine the user may first use the current scene information matches in the database, so as to obtain scene information marked with the candidate contents of the current scene that matches the information, as the user candidate content information matches the current scene. 然后,再利用用户的属性信息,在与用户当前场景信息相匹配的候选内容中进一步进行匹配,从而获得标注的信息与用户的属性信息相匹配的候选内容,以作为用于输出的推荐内容。 Then, using the attribute information of the user, further candidate content matching the user information matches the current scene, thereby obtaining a candidate labeling content attribute information matches the user, as recommended content for output.

[0091] 其中,候选内容标注的场景信息与当前场景信息相匹配可以包括但不限于:候选内容标注的场景信息与当前场景信息一致,或者,候选内容标注的场景信息与当前场景信息不一致,但两者的相关度大于预设的相关度阈值。 [0091] wherein the candidate content marked scene information about the current scene matching the information may include, but are not limited to: a candidate labeling content scene information is consistent with the current scenario information, or the candidate content marked scene information about the current scene information is inconsistent, but values ​​for the second correlation greater than a preset threshold.

[0092] 其中,候选内容标注的信息与用户的属性信息相匹配的可以包括但不限于:候选内容标注的标签中年龄、性别、地理位置或者兴趣信息与用户的属性信息中相应的信息一致。 [0092] wherein the candidate content label attribute information matches the user may include, but are not limited to: consistent information attribute information corresponding to the candidate content label Tags age, gender, or geographic location of the user's interest information.

[0093]可以理解的是,利用用户的属性信息,在获得的候选内容中进行进一步筛选,可以在与用户当前场景信息相匹配的候选内容中,去除标注的信息与用户的属性信息不匹配的候选内容,只保留标注的信息与用户的属性相匹配的候选内容,可以进一步提高获得的推荐内容的有效性和准确性。 [0093] It will be appreciated that, using the attribute information of the user, further screening of candidate obtained content may be the candidate content with the current scene user information matches, the removal of the attribute information label information and the user does not match candidate content, retaining only candidate content tagging information with the user attribute matches can further enhance the effectiveness and accuracy of the recommendations obtained.

[0094]例如,候选内容标注的标签表示该候选内容的地理位置是北京,而用户的属性信息中用户的常住地信息是上海,则该候选内容将不能作为推荐内容。 [0094] For example, a candidate content label label indicates the candidate location content is Beijing, and attribute information of the user information in the user's permanent residence in Shanghai, then the candidate will not be content as the recommended content.

[0095] 优选的,本发明实施例中,所述推荐内容可以包括但不限于以下内容中至少一种: 兴趣点信息、生活服务信息、活动信息和多媒体信息等。 [0095] The preferred embodiment of the present invention, the recommended content may include but is not limited to at least one of the following: a point of interest information, the service life information, activity information, and multimedia information.

[0096]例如,所述兴趣点信息可以包括但不限于:景点信息、商场信息、餐馆或者电影院信息等。 [0096] For example, the point of interest information may include, but are not limited to: information of interest, shopping information, restaurant or movie theater information.

[0097] 再例如,所述生活服务信息可以包括但不限于:天气信息或者交通信息等。 [0097] As another example, the life of service information may include, but are not limited to: weather information or traffic information and the like.

[0098]再例如,所述活动信息可以包括但不限于:团购活动信息或者展览活动信息等。 [0098] As another example, the event information may include, but are not limited to: information or buy activity exhibition information. [0099]再例如,所述多媒体信息可以包括但不限于:电影、小说或者音乐等。 [0099] As another example, the multimedia information may include, but are not limited to: movies, music or the like novels.

[0100] 实施例五 [0100] Embodiment V

[0101]基于上述实施例一所提供的推荐方法、实施例二、实施例三和实施例四,本发明实施例对S104中,输出所述推荐内容的方法进行具体描述。 [0101] Based on the above-described embodiment provides a recommendation method, according to the second embodiment, third embodiment and fourth embodiment, to S104, the method of outputting said recommended contents will be specifically described embodiments of the present invention. 该步骤具体可以包括: This step may specifically include:

[0102] 若S101〜S104的执行主体位于本地终端中,如本地终端中的客户端等,可以直接通过客户端输出获得的所述推荐内容。 [0102] When the execution subject S101~S104 in the local terminal, such as a client in the local terminal and the like, may be directly output by the client of the recommended content is obtained. 或者,若S101〜S104的执行主体位于服务器端,该执行主体需要将获得的推荐内容输出给客户端,以使得客户端可以将接收到的推荐内容提供给用户。 Alternatively, if the execution subject S101~S104 is located on the server, the output of the recommended content requires the execution body obtained to the client so that the client received the recommended content to the user.

[0103] 例如,若确定的用户的当前场景信息是“XX景区+旅途中”,获得的用户的属性信息是“老年人”,则根据当前场景信息“xx景区+旅途中”,在数据库中进行匹配,先找到了标注的场景信息是“xx景区+旅途中”的推荐内容,如找到的推荐内容包括xx景区附近的美食和其他景区两个类别。 [0103] For example, if the user determines that the current scene information "XX + resort road", the user attribute information acquired is "elderly", according to the current scenario information "xx + resort trip", in the database match, first find a scene information is marked "xx + scenic journey" of recommendations, including recommendations as to find food and other scenic attractions nearby xx two categories. 然后,利用用户的属性信息“老年人”,对找到的推荐内容进行进一步筛选,去除其中与“老年人”不匹配的推荐内容,如可以将不适合老年人的其他景区去除。 Then, the user attribute information, "the elderly", find recommended content for further screening, removal of which do not match with the recommendations of the "elderly", as may be unsuitable for other scenic elderly removed.

[0104] 本发明实施例进一步给出实现上述方法实施例中各步骤及方法的装置实施例。 Embodiment [0104] The present invention is further given in embodiments implemented apparatus and method according to the steps in the above method embodiments.

[0105] 请参考图2,其为本发明实施例所提供的推荐装置的功能方块图。 [0105] Please refer to FIG 2, a functional block diagram of the recommendation apparatus according to an embodiment of the present invention which. 如图所示,该装置包括: As illustrated, the apparatus comprising:

[0106] 场景获取单元201,用于确定使用客户端的用户的当前场景信息; [0106] scene acquisition unit 201, using the client to determine the user's current context information;

[0107]属性获取单元202,用于获得使用所述客户端的用户的属性信息; [0107] attribute obtaining unit 202 for obtaining the attribute information of a user using the client;

[0108]内容获取单元203,用于根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容; [0108] The content acquisition unit 203, the attribute information of the current scene according to the user information of the user, get recommendations;

[0109]内容输出单元204,用于输出所述推荐内容。 [0109] The content output unit 204 for outputting the recommended content.

[0110]优选的,所述场景获取单元201,具体用于: [0110] Preferably, the scene obtaining unit 201, configured to:

[0111] 对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置; [0111] where the client terminal performs the positioning operation, to obtain the current location of the client terminal is located;

[0112] 根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息。 [0112] The current location of the client to the client terminal and the current time, the client determines to use the user's current context information.

[0113] 优选的,所述场景获取单元201用于根据所述客户端所在终端的当前位置和当前时刻,确定使用客户端的用户的当前场景信息时,具体用于: [0113] Preferably, the scene acquisition unit 201 for the current location of the client terminal and the current time according to the client, the client determines to use the user's current context information, specifically for:

[0114] 获得用户在所述客户端所在终端上的操作行为信息; _ [0114] obtaining user behavior information on the operation of the client terminal is located; _

[0115] 根据所述客户端所在终端的当前位置、所述当前时刻和所述操作行为信息,确定所述使用客户端的用户的当前场景信息。 [0115] The current position of the client terminal with the current time and the operating behavior information, information of the current scene is determined using the client user.

[0116] 优选的,所述用户属性信息包括年龄、性别、常住地信息和兴趣信息中至少一个。 [0116] Preferably, the user attribute information including age, gender, residence information and interest information to at least one.

[0117] 优选的,所述内容获取单元203,具体用于: [0117] Preferably, the content obtaining unit 203, configured to:

[0118] 从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容; Candidate content [0118] of the user is obtained from a predetermined database in the current scenario information matched; wherein said database comprises a candidate content;

[0119] 从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性信息相匹配的候选内容,以作为所述推荐内容。 [0119] From the candidate contents with the user information matches the current scenario, the attribute information to obtain the candidate content matches the user, as the recommended content.

[0120] 由于本实施例中的各单元能够执行图1所示的方法,本实施例未详细描述的部分, 可参考对图1的相关说明。 [0120] Since the method can be performed in each unit shown in FIG. 1 in the present embodiment embodiment, not described in detail in Example section of the present embodiment, refer to the relevant description of FIG.

[0121] 本发明实施例的技术方案具有以下有益效果: [0121] Technical solutions of the embodiments of the present invention has the following advantages:

[0122] 本发明实施例通过确定使用客户端的用户的当前场景信息,以及,获得使用所述客户端的用户的属性信息;从而,根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容;进而,输出所述推荐内容。 Example [0122] The present invention is determined by the user using the client's current context information, and obtain the attribute information of a user using the client; thus, according to the current scenario information and attribute information of the user of the user to obtain recommendations; Further, the output of the recommended content.

[0123] 现有技术中,根据用户的历史记录,通过用户关联或者内容关联的方式实现向用户提供推荐内容,将使得推荐内容的有效性和准确性比较低。 [0123] In the prior art, according to the history of the user, or content associated with the user by way of the associated implementation provides the recommended content to the user, so that the validity and accuracy of the recommended content is relatively low. 例如,用户A比较喜欢搜索美食类团购信息,经过用户关联,发现用户B也比较喜欢搜索美食类团购,利用现有技术,将会把用户B所购买的美食类团购推荐给用户A,如果用户A与用户B的常住地不同,导致本次推荐内容对用户A是无效的。 For example, users prefer to search for food A class buy information, after user association, also found that users prefer search B class buy food, the use of existing technology, will be purchased by the user B class buy food recommended to the user A, if user a and B different users usual residence, this leads to the recommended content to the user a is invalid.

[0124] 如果利用本发明实施例提供的技术方案,会根据用户A的当前场景,向用户A提供推荐内容,用户A的当前场景是根据当前位置和当前时刻进行实时确定的,这样向用户A提供的推荐内容能够满足用户A当前的推荐需求,推荐内容的有效性和准确性比较高。 [0124] If the use of the technical solutions provided in the embodiments of the present invention, depending on the current scenario the user A, to provide the recommended content to the user A, the current scene the user A is determined in real time based on the current position and the current time, so that the user A recommendations provided to meet the needs of the user a is currently recommended, the validity and accuracy of the recommended content is relatively high. 因此, 与现有技术相比,本发明实施例提供的技术方案,在推荐内容时,结合了用户的当前场景和用户的属性信息实现推荐内容的确定和输出,从而能够输出满足用户推荐需求的内容,提高了推荐内容的有效性和准确性。 Thus, compared with the prior art, the technical solutions provided in the embodiment of the present invention, when the recommended content, a combination of the current scene and the user attribute information of the user to achieve the recommended content is determined and output, the output can be recommended to the user to meet the needs content, improving the effectiveness and accuracy of the recommended content.

[0125] 所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统, 装置和单元的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。 [0125] Those skilled in the art may clearly understand that, for convenience and brevity of description, specific working process of the foregoing system, apparatus, and unit may refer to the corresponding process in the foregoing method embodiments, not described herein again .

[0126] 在本发明所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。 [0126] The present invention provides several embodiments, it should be understood that the system, apparatus and method disclosed may be implemented in other manners. 例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如,多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。 For example, the described apparatus embodiments are merely illustrative of, for example, the unit division is merely logical function division, there may be other division in actual implementation, for example, a plurality of units or components may be combined or it may be integrated into another system, or some features may be ignored or not performed. 另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。 Another point, displayed or coupling or direct coupling or communication between interconnected in question may be through some interface, device, or indirect coupling or communication connection unit, may be electrical, mechanical, or other forms.

[0127] 所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。 [0127] The unit described as separate components may be or may not be physically separate, parts displayed as units may be or may not be physical units, i.e. may be located in one place, or may be distributed to a plurality of networks unit. 可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。 You can select some or all of the units according to actual needs to achieve the object of the solutions of the embodiments.

[0128] 另外,在本发明各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。 [0128] Additionally, functional units may be integrated in various embodiments of the present invention in a processing unit, separate units may be physically present, may be two or more units are integrated into one unit. 上述集成的单元既可以采用硬件的形式实现,也可以采用硬件加软件功能单元的形式实现。 The integrated unit may be implemented in the form of hardware, software functional units in hardware may also be implemented.

[0129]上述以软件功能单元的形式实现的集成的单元,可以存储在一个计算机可读取存储介质中。 [0129] integrated unit implemented in the form of a software functional unit described above may be stored in a computer-readable storage medium. 上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机装置(可以是个人计算机,服务器,或者网络装置等)或处理器(Processor)执行本发明各个实施例所述方法的部分步骤。 In a storage medium and includes several instructions that enable a computer device (may be a personal computer, a server, or network device, etc.) or a processor (Processor) performs various embodiments of the present invention, the method of storing the software functional unit some of the steps. 而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory,R0M)、随机存取存储器(Random Access Memory,RAM)、磁碟或者光盘等各种可以存储程序代码的介质。 The storage medium comprising: a variety of medium U disk, mobile hard disk, a read-only memory (Read-Only Memory, R0M), a random access memory (Random Access Memory, RAM), magnetic disk, or an optical disc capable of storing program code .

[0130]以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本发明保护的范围之内。 [0130] The foregoing is only preferred embodiments of the present invention but are not intended to limit the present invention, all within the spirit and principle of the present invention, any changes made, equivalent substitutions and improvements should be included within the scope of protection of the present invention.

Claims (6)

1. 一种推荐方法,其特征在于,所述方法包括: 确定使用客户端的用户的当前场景信息; 获得使用所述客户端的用户的属性信息; 根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容; 输出所述推荐内容; 其中,所述确定使用客户端的用户的当前场景信息,包括: 对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置; 获得用户在所述客户端所在终端上的操作行为信息; 根据所述客户端所在终端的当前位置、当前时刻和所述操作行为信息,确定所述使用客户端的用户的当前场景信息。 A recommended method, wherein the method comprises: determining a user using the client's current context information; obtaining attribute information of a user using the client; current scene according to the user information and the user's attribute information, get recommendations; outputting said recommended contents; wherein the client determines to use the user's current context information, comprising: an end location of the client terminal performs the positioning operation, to obtain the client terminal with the current position; obtaining a user operation on the behavior of a terminal located in the client information; the current position of the client terminal with the current time and the operating behavior information, information of the current scene is determined using the client user.
2. 根据权利要求1所述的方法,其特征在于,所述用户属性信息包括年龄、性别、常住地信息和兴趣信息中至少一个。 2. The method according to claim 1, wherein said user attribute information including age, gender, residence information and interest information to at least one.
3. 根据权利要求1至2中任一项所述的方法,其特征在于,所述根据所述用户的当如场景信息和所述用户的属性信息,获得推荐内容,包括: 从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容; 从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性信息相匹配的候选内容,以作为所述推荐内容。 3. A method according to any one of claims 2, wherein, according to the scene, such as when the user information and attribute information of the user, get recommendations, comprising: from a preset database and obtaining the user's current candidate information matches the content of the scene; wherein said database comprises a candidate content; from the candidate information of the current scene content matches the user, the attribute of the user obtained candidate information matches the content as the recommended content.
4. 一种推荐装置,其特征在于,所述装置包括: 场景获取单元,用于确定使用客户端的用户的当前场景信息; 属性获取单元,用于获得使用所述客户端的用户的属性信息; 内容获取单元,用于根据所述用户的当前场景信息和所述用户的属性信息,获得推荐内容; 内容输出单元,用于输出所述推荐内容; 其中,所述场景获取单元,具体用于: 对所述客户端所在终端执行定位操作,以获得所述客户端所在终端的当前位置; 获得用户在所述客户端所在终端上的操作行为信息; 根据所述客户端所在终端的当前位置、当前时刻和所述操作行为信息,确定所述彳吏用客户端的用户的当前场景信息。 A recommendation apparatus, wherein, said means comprising: a scene acquisition unit configured to determine a current user of the client context information; attribute acquisition unit for obtaining the attribute information using the client user; content obtaining unit, according to the current attribute information of the user and context information of the user, get recommendations; content output means for outputting said recommended contents; wherein the scene obtaining unit is specifically configured to: the client terminal where the positioning operation is performed to obtain the current location of the client client terminal; obtaining user behavior information on the operation of the client terminal is located; the current position of the client terminal with the current time the operation and behavior information, determining the current scene information officials left foot with the client user.
5. 根据权利要求4所述的装置,其特征在于,所述用户属性信息包括年龄、性别、常住地信息和兴趣信息中至少一个。 5. The apparatus according to claim 4, wherein said user attribute information including age, gender, residence information and interest information to at least one. _ _
6. 根据权利要求4至5中任一项所述的装置,其特征在于,所述内容获取单元,具体用于: 从预设的数据库中获得与所述用户的当前场景信息相匹配的候选内容;其中,所述数据库中包含候选内容; i 从与所述用户的当前场景信息相匹配的候选内容中,获得与所述用户的属性信息相匹配的候选内容,以作为所述推荐内容。 6. A device as claimed in any 4-5 claim, wherein the content obtaining unit is specifically configured to: obtain information about the current scene with a candidate matches the user from the default database content; wherein the content database contains candidate; I content with the current scene from the candidate information of the user matches the obtained candidate content attribute information matches the user, as the recommended content.
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