CN103064863A - Method and equipment of providing recommend information - Google Patents

Method and equipment of providing recommend information Download PDF

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Publication number
CN103064863A
CN103064863A CN2011103255066A CN201110325506A CN103064863A CN 103064863 A CN103064863 A CN 103064863A CN 2011103255066 A CN2011103255066 A CN 2011103255066A CN 201110325506 A CN201110325506 A CN 201110325506A CN 103064863 A CN103064863 A CN 103064863A
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China
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information
recommendation
subscriber equipment
request
network equipment
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CN2011103255066A
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CN103064863B (en
Inventor
徐佳
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201110325506.6A priority Critical patent/CN103064863B/en
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Abstract

The invention aims at providing a method and equipment of providing recommendation information, wherein when network equipment meets scheduled recommendation trigger conditions which permit customer equipment to be conducted information recommendation, the network obtains scene related information which corresponds to the scheduled recommendation trigger condition. According to the scene related information, matching query is conducted in a recommendation information base so as to obtain recommendation information which corresponds to the scheduled related information, and the recommendation information is provided to the customer equipment. Compared with the prior art, when the network equipment meets scheduled recommendation trigger conditions which permit customer equipment to be conducted information recommendation, the network obtains the recommendation information which is provided for the customer equipment according to the scene related information which corresponds to the scheduled recommendation trigger condition and enables the obtained recommendation information to be related to the present scene of a customer rather than pushing recommendation information to any customer. The method and equipment of providing recommendation information improves using experience of the customer.

Description

A kind of method and apparatus that recommendation information is provided
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of technology that recommendation information is provided.
Background technology
In the prior art, when the network equipment pushes recommendation information to the user, often just push according to current focus, so that this recommendation information of the network equipment pushes behavior, not only the effect that better services is provided to the user can not be reached, user's dislike may be caused on the contrary.
Therefore, how to provide recommendation information to the user, so that the user can obtain better experience after obtaining recommendation information, become one of present urgent problem.
Summary of the invention
The purpose of this invention is to provide a kind of method and apparatus that recommendation information is provided.
According to an aspect of the present invention, provide a kind of method that recommendation information is provided that realizes at network equipment end, wherein, the method may further comprise the steps:
A obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment;
B carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;
C provides described recommendation information to described subscriber equipment.
According to another aspect of the present invention, also provide a kind of method that recommendation information is provided that realizes at the subscriber equipment end, wherein, the method may further comprise the steps:
A detects subscriber equipment and whether satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment;
B sends the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;
C receives the recommendation information that the described network equipment sends based on described information recommendation request;
D offers described subscriber equipment with described recommendation information.
According to an aspect of the present invention, provide a kind of network equipment that recommendation information is provided, wherein, this network equipment comprises:
Recommend to trigger and determine device, be used for working as and satisfy the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition;
The recommendation information deriving means is used for according to described scenario-related information, carries out matching inquiry in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;
The recommendation information generator is used for described recommendation information is provided to described subscriber equipment.
According to another aspect of the present invention, also provide a kind of subscriber equipment that recommendation information is provided, wherein, this subscriber equipment comprises:
Recommend the detection trigger device, whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment for detection of subscriber equipment;
The recommendation request dispensing device is used for sending the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;
The recommendation information receiving trap is used for receiving the recommendation information that the described network equipment sends based on described information recommendation request;
The recommendation information display device is used for described recommendation information is offered described subscriber equipment.
According to a further aspect of the invention, a kind of system that recommendation information is provided also is provided, and this system comprises such as the aforementioned network equipment that recommendation information is provided according to one aspect of the invention with such as the aforementioned subscriber equipment that recommendation information is provided according to a further aspect of the invention.
According to also aspect of the present invention, a kind of browser also is provided, this browser comprises the aforementioned device that recommendation information is provided according to another aspect of the present invention.
According to a further aspect of the invention, also provide a kind of browser plug-in, this browser plug-in comprises the aforementioned device that recommendation information is provided according to another aspect of the present invention.
Compared with prior art, the network equipment is when satisfying the predetermined recommendation trigger condition that recommendation information is provided to subscriber equipment among the present invention, according to the predetermined corresponding scenario-related information of trigger condition of recommending, the recommendation information that provides to subscriber equipment is provided, so that thus obtained recommendation information is relevant with user's current scene, rather than push arbitrarily recommendation information to the user, promoted user's experience.Further, when the predetermined recommendation trigger condition of the network equipment comprises the information recommendation request that receives from subscriber equipment, the network equipment has been given subscriber equipment with the initiation power that operation is provided of information recommendation, so that the network equipment can be answered the request of user's equipment, for it provides recommendation information, provide the application scenarios of recommendation information to limit to the network equipment herein, can ensure better that the user carries out network browsing under the situation of less interference, and reduce obtaining of unnecessary information, thereby so that the user obtains better experience.
Description of drawings
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the schematic diagram according to the network equipment that recommendation information is provided of one aspect of the invention;
Fig. 2 illustrates the schematic diagram of the network equipment that recommendation information is provided in accordance with a preferred embodiment of the present invention;
Fig. 3 illustrate in accordance with a preferred embodiment of the present invention the network equipment that recommendation information is provided and the schematic diagram of subscriber equipment;
Fig. 4 illustrates the method flow diagram that recommendation information is provided according to a further aspect of the present invention;
Fig. 5 illustrates the method flow diagram that recommendation information is provided in accordance with a preferred embodiment of the present invention;
The network equipment and subscriber equipment that Fig. 6 illustrates in accordance with a preferred embodiment of the present invention cooperate the method flow diagram of realizing providing recommendation information;
Fig. 7 illustrates the page schematic diagram that shows according to a preferred embodiment of the present invention recommendation information at subscriber equipment.
Same or analogous Reference numeral represents same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 is the equipment schematic diagram according to one aspect of the invention, and a kind of network equipment that recommendation information is provided is shown.Wherein, the network equipment 1 comprises that recommendation triggers definite device 111, recommendation information deriving means 112 and recommendation information generator 113.Particularly, recommend to trigger definite device 111 when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition; Recommendation information deriving means 112 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information; Recommendation information generator 113 provides described recommendation information to described subscriber equipment.At this, the network equipment 1 includes but not limited to network host, single network server, a plurality of webserver collection or based on the set of computers of cloud computing, wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computing machine collection of a group is such as various application servers and the intermediate server that is connected with application server.Those skilled in the art will be understood that the above-mentioned network equipment only for giving an example, and other network equipments existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.
Recommend to trigger and determine that device 111 when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtains the scenario-related information corresponding with described predetermined recommendation trigger condition.At this, described predetermined recommendation trigger condition can be preset by the network equipment 1, also can configuration information be sent to the network equipment 1 by subscriber equipment and set.Determine whether that the mode that satisfies described predetermined recommendation trigger condition includes but not limited to following mode:
1) determines that by recommending to trigger device 111 initiatively detects: a) for example, the network equipment 1 comprises various application servers, this network equipment 1 is received from the various application service requests that subscriber equipment sends, such as accessing page request, information search request etc., when these application service requests of reception belong to described predetermined recommendation trigger condition, recommend to trigger determine that device 111 obtains the corresponding scenario-related information of these application service requests, such as the classified information of the type information of the subject information of the page, the page, searching key word, searching key word etc.; B) for example, the network equipment 1 comprises the intermediate server that is connected with application server, this network equipment 1 is received from the content information to subscriber equipment to be supplied that these application servers send, when these content informations of reception belong to described predetermined recommendation trigger condition, recommend to trigger determine that device 111 obtains the corresponding scenario-related information of these content informations, such as the subject information of content information, classified information etc.
2) determine that by recommending to trigger device 111 is passive definite: for example, subscriber equipment detects whether satisfy it sends recommendation request trigger condition from the information recommendation request to the network equipment 1, when satisfying this recommendation request trigger condition, subscriber equipment namely sends the information recommendation request to the network equipment 1; When this network equipment 1 receives information recommendation request from this subscriber equipment, recommend the definite device 111 of triggering to determine to satisfy and carry out the predetermined recommendation trigger condition of information recommendation to this subscriber equipment, and obtain the corresponding scenario-related information of this information recommendation request; At this, the obtain manner of this scenario-related information includes but not limited to following mode: a) this scenario-related information is included in this information recommendation request, is sent to the network equipment 1 by subscriber equipment; For example, the recommendation request trigger condition comprises subscriber equipment initiation accessing page request, subscriber equipment is when satisfying this recommendation request trigger condition, relevant field with the subject information writing information recommendation request of this accessing page request or the corresponding page of this accessing page request, and this information recommendation request is sent to the network equipment 1, the recommendation of the network equipment 1 triggers determines device 111 these information recommendation requests of parsing, thereby obtain corresponding scenario-related information, when request comprises accessing page request such as information recommendation, obtain and resolve respective page according to this accessing page request, to obtain the subject information of this page, or the information recommendation request is directly resolved the subject information that this information recommendation request obtains respective page when comprising the subject information of the corresponding page of accessing page request; 2) this scenario-related information also can be determined according to the corresponding recommendation request trigger condition of this information recommendation request by the network equipment 1; For example, the recommendation request trigger condition comprises that subscriber equipment represents search box, subscriber equipment is when satisfying this recommendation request trigger condition, send the information recommendation request to the network equipment 1, the recommendation of the network equipment 1 triggers determines device 111 these information recommendation requests of parsing, obtain corresponding scenario-related information, for example with the relevant information of search, such as current top search term.
Those skilled in the art will be understood that the above-mentioned mode that determines whether to satisfy the mode of predetermined recommendation trigger condition and obtain scenario-related information is only for giving an example; other existing or determining of may occurring from now on to be predetermined recommends the mode whether trigger conditions satisfy or the mode of obtaining scenario-related information as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described predetermined recommendation trigger condition includes but not limited to, below at least each:
1) reception is from the accessing page request of described subscriber equipment;
2) reception is from the information search request of described subscriber equipment;
3) reception is from the information recommendation request of described subscriber equipment;
4) receive the content information to described subscriber equipment to be supplied.
Particularly, 1) the predetermined trigger condition of recommending comprises the accessing page request that receives from subscriber equipment; When the network equipment 1 receives accessing page request from subscriber equipment, recommend to trigger definite device 111 and namely determine to satisfy the predetermined trigger condition of recommending, and obtain the relevant information of the corresponding page of this accessing page request, such as the subject information of this page, the type information of this page etc.2) the predetermined trigger condition of recommending comprises the information search request that receives from subscriber equipment; When the network equipment 1 receives information search request from subscriber equipment, recommend to trigger definite device 111 and namely determine to satisfy the predetermined trigger condition of recommending, and obtain the corresponding relevant search information of this information search request, such as the classified information of searching key word, searching key word, the classified information of Search Results etc.3) the predetermined trigger condition of recommending comprises the information recommendation request that receives from subscriber equipment; When the network equipment 1 receives the information recommendation request of the subscriber equipment of transmitting from the information recommendation request of subscriber equipment or by application server, recommend to trigger definite device 111 and namely determine to satisfy the predetermined trigger condition of recommending, and obtain the corresponding scenario-related information of this information recommendation request, such as page relevant information, relevant search information etc.4) the predetermined trigger condition of recommending comprises the reception content information to subscriber equipment to be supplied; Comprise the intermediate server that is connected with application server such as the network equipment 1, when the network equipment 1 receives the content information of giving subscriber equipment to be supplied, recommend to trigger definite device 111 and namely determine to satisfy the predetermined trigger condition of recommending, and obtain the relevant information of this content information, such as the subject information of content information, the classified information of content information etc.
Those skilled in the art will be understood that above-mentioned predetermined recommendation trigger condition and corresponding scenario-related information thereof only are for example; other predetermined recommendation trigger conditions existing or that may occur from now on or its corresponding scenario-related information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Recommendation information deriving means 112 triggers the scenario-related information of determining that device 111 obtains according to recommending, and carries out matching inquiry in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information.At this, described recommendation information storehouse can be the resource information bank of the network equipment 1 self, also can set up or upgrade according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, and be stored by the network equipment 1 or other third party device.For example, recommend to trigger and determine that the scenario-related information that device 111 obtains is the classified information of the page, such as video; Recommendation information deriving means 112 carries out matching inquiry according to this classified information in the recommendation information storehouse, obtain corresponding recommendation information, such as the highest video of current search number of times.The mode that those skilled in the art will be understood that above-mentioned recommendation information storehouse and obtain recommendation information is only for for example; other recommendation information existing or that may occur from now on storehouses and the mode of obtaining recommendation information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
The recommendation information that recommendation information generator 113 obtains recommendation information deriving means 112 provides to described subscriber equipment.At this, recommendation information generator 113 provides the mode of described recommendation information to include but not limited to following mode:
1) with described recommendation information one by one or the disposable subscriber equipment that pushes to;
2) utilize page technology, such as JSP, ASP, PHP technology, described recommendation information write one or more webpages, and with these page push to subscriber equipment;
3) utilize page technology, such as JSP, ASP, PHP technology, described recommendation information is write one or more webpages, and will be somebody's turn to do (etc.) URL of webpage pushes to subscriber equipment; Wherein, for this propelling movement mode, the particular content of recommendation information as described in the user understands such as need, can by its subscriber equipment directly access this (etc.) the corresponding webpage of URL.
Those skilled in the art will be understood that above-mentioned page technology and the mode of recommendation information is provided only is for example; other page technology existing or that may occur from now on or mode that recommendation information is provided are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In a preferred embodiment of the network equipment 1 shown in Figure 1, the network equipment 1 also comprises content of pages deriving means (not shown).Wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment; The content of pages deriving means obtains the content of pages corresponding with described accessing page request according to described accessing page request; Recommendation information generator 113 also provides described content of pages to described subscriber equipment.
For example, the network equipment 1 comprises Website server, and the predetermined trigger condition of recommending comprises the accessing page request that receives from subscriber equipment; Subscriber equipment sends accessing page request to the network equipment 1; At this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the recommendation of the network equipment 1 triggers determines that device 111 obtains the subject information of the corresponding page of this accessing page request; Recommendation information deriving means 112 carries out matching inquiry according to this subject information in the recommendation information storehouse, to obtain corresponding recommendation information; The content of pages deriving means obtains corresponding content of pages according to this accessing page request; Recommendation information generator 113 can with this content of pages with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this content of pages with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the operation that the content of pages deriving means is performed and recommend to trigger determine device 111, recommendation information deriving means 112 carry out corresponding operatings between not strict ordinal relation, the content of pages deriving means can recommend to trigger determine device 111, recommendation information deriving means 112 carry out its corresponding operatings in, before or after obtain the corresponding content of pages of accessing page request.
The network equipment 1 is when providing the content of pages of its request access to subscriber equipment, also provide the recommendation information corresponding with this content of pages to this subscriber equipment, so that the user is by a page access operation, obtain a plurality of corresponding contents, and the user can also according to should (etc.) recommendation information carries out other subsequent operations, such as browsing the corresponding content of recommendation information, carrying out relevant search etc. according to recommendation information, enriched user's accessed content, promoted user's viewing experience.
In another preferred embodiment of the network equipment 1 shown in Figure 1, the network equipment 1 also comprises Search Results deriving means (not shown).Wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment; The Search Results deriving means carries out matching inquiry according to described information search request in the index information storehouse, to obtain the Search Results corresponding with described information search request; Recommendation information generator 113 also provides described Search Results to described subscriber equipment.
For example, the network equipment 1 comprises search engine server, and the predetermined trigger condition of recommending comprises the information search request that receives from subscriber equipment; Subscriber equipment sends the information search request to the network equipment 1; At this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the recommendation of the network equipment 1 triggers determines that device 111 obtains the corresponding relevant search information of this information search request; Recommendation information deriving means 112 according to should (etc.) relevant search information, in the recommendation information storehouse, carry out matching inquiry, to obtain corresponding recommendation information, such as top search term; The Search Results deriving means carries out matching inquiry according to this information search request in the index information storehouse, to obtain corresponding Search Results; Recommendation information generator 113 can with should (etc.) Search Results with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this (etc.) Search Results with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the operation that the Search Results deriving means is performed and recommend to trigger determine device 111, recommendation information deriving means 112 carry out corresponding operatings between not strict ordinal relation, the Search Results deriving means can recommend to trigger determine device 111, recommendation information deriving means 112 carry out its corresponding operatings in, before or after the corresponding Search Results of obtaining information searching request.
The network equipment 1 is when subscriber equipment provides the corresponding Search Results of its information search request, also provide recommendation information to this subscriber equipment, such as top search term, so that the user is in one search operation, not only can obtain corresponding Search Results, can also understand current network dynamic, other users' that follow up in real time current popular search.
In another preferred embodiment of the network equipment 1 shown in Figure 1, described predetermined recommendation trigger condition comprises the reception content information to described subscriber equipment to be supplied; Recommendation information generator 113 also provides described content information to described subscriber equipment.
For example, the network equipment 1 comprises the intermediate server that connects application server, and the predetermined trigger condition of recommending comprises the reception content information to subscriber equipment to be supplied; Application server sends the content information to subscriber equipment to be supplied to the network equipment 1; At this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the recommendation of the network equipment 1 triggers determines that device 111 obtains the relevant information of this content information; Recommendation information deriving means 112 according to should (etc.) relevant information, in the recommendation information storehouse, carry out matching inquiry, to obtain corresponding recommendation information; Recommendation information generator 113 can with this content information with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this content information with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the network equipment 1 is according to the application server content information of giving subscriber equipment to be supplied, obtain corresponding recommendation information, and with this content information with should (etc.) recommendation information provides to this subscriber equipment, so that the user is once asking application server to provide in the operation of respective service, obtain multinomial content, and the user can also according to should (etc.) recommendation information carries out other subsequent operations, such as browsing the corresponding content of recommendation information, carry out relevant search etc. according to recommendation information, enriched user's accessed content, the application service that has promoted the user is experienced; On the other hand, also alleviated the burden of application server, so that application server on the basis that does not increase the information calculations amount, provides better service to the user.
As shown in Figure 2 in the network equipment 1 preferred embodiment, the network equipment 1 comprises recommending to trigger determines device 211, recommendation information deriving means 212, recommendation information generator 213 and user profile deriving means 214.Particularly, recommend to trigger definite device 211 when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition; User profile deriving means 214 obtains the user related information of described subscriber equipment institute respective user; Recommendation information deriving means 212 in conjunction with described user related information, carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information and described user related information; Recommendation information generator 213 provides described recommendation information to described subscriber equipment.
Wherein, recommend to trigger determine to recommend among the performed operation of device 211, recommendation information deriving means 212, recommendation information generator 213 and Fig. 1 to trigger the performed content of operation of definite device 111, recommendation information deriving means 112 and recommendation information generator 113 among Fig. 2 identical or basic identical, for simplicity's sake, be contained in this with way of reference, repeat no more.
User profile deriving means 214 obtains the user related information of described subscriber equipment institute respective user.At this, user profile deriving means 214 is according to the predetermined trigger condition of recommending, and obtains the identification information of corresponding subscriber equipment institute respective user, and according to this identification information, obtains this user's user related information.For example, user profile deriving means 214 is resolved the accessing page request that subscriber equipment sends, obtain the IP address of corresponding subscriber equipment or user's ID, and according to the IP address of this subscriber equipment or this user's ID, the searching user's information storehouse, obtain this user's user related information, such as this user's individual attribute label, group attribute label etc.At this, described user information database is stored in the network equipment 1 or other third party devices, can set up and upgrade according to the personal information such as log-on message that the user submits to these equipment, or by the related data of these equipment to the user, such as the historical viewings record etc., the analysis data of analyzing acquisition are set up and are upgraded.The mode that those skilled in the art will be understood that above-mentioned user information database and obtain user related information is only for for example; other user information databases existing or that may occur from now on or the mode of obtaining user related information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described user related information includes but not limited to, below at least each:
1) described user's historical viewings record;
2) described user's individual attribute label;
3) described user's group attribute label.
Particularly, 1) user profile deriving means 214 is according to user's identification information, and the travel log of inquiring about this user is obtaining this user's historical viewings record, such as the often network address and number of times, the residence time etc. of access of this user.2) user profile deriving means 214 is inquired about aforementioned user information database according to user's identification information, obtains this user's individual attribute label; Perhaps analyze this user's historical viewings record, and the classified information of the webpage of browsing according to this user is determined this user's individual attribute label.3) user profile deriving means 214 is inquired about aforementioned user information database according to user's identification information, obtains this user's group attribute label; Perhaps according to user's identification information, inquire about aforementioned user information database, obtain this user's individual attribute label and other users that the individual attribute label is identical with this user or part is identical, and the individual attribute label that these are identical is as this user's group attribute label; Perhaps this user and other users' historical viewings record carried out cluster analysis, to obtain the corresponding group of this user, and the classified information of the webpage of browsing according to this group member determines the group attribute label of this group, and the group attribute label of this group is i.e. this user's group attribute label also.
Those skilled in the art will be understood that above-mentioned user related information and obtain manner thereof are only for giving an example; other user related informations existing or that may occur from now on or its obtain manner are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Subsequently, recommendation information deriving means 212 in conjunction with described user related information, carries out matching inquiry, to obtain corresponding recommendation information according to the predetermined corresponding scenario-related information of trigger condition of recommending in the recommendation information storehouse.At this, the mode that recommendation information deriving means 212 obtains described recommendation information includes but not limited to following mode:
1) according to described scenario-related information and described user related information, in the recommendation information storehouse, carries out matching inquiry, to obtain corresponding recommendation information.For example, recommend to trigger definite device 211 according to user's accessing page request, obtain the type information that corresponding scenario-related information comprises the page; User profile deriving means 214 obtains this user's historical viewings record according to the user totem information in this accessing page request; Recommendation information deriving means 212 is according to the type information and this historical viewings record, inquiry recommendation information storehouse, obtain corresponding recommendation information, the network address corresponding with the type information of often browsing such as this user, be used for should (etc.) recommendation information offers this user as its quick access entrance.
2) according to described scenario-related information, inquiry recommendation information storehouse obtains corresponding recommendation information; According to described user related information, in these recommendation informations, carry out matching inquiry again, to obtain finally to offer user's recommendation information.For example, recommend to trigger definite device 211 according to user's information search request, obtain the classified information that corresponding scenario-related information comprises searching key word; User profile deriving means 214 is according to the user totem information in this information search request, the searching user's information storehouse, thus obtain this user's group attribute label; Recommendation information deriving means 212 is first according to this classified information, inquiry recommendation information storehouse obtains corresponding recommendation information, again according to should (etc.) the group attribute label, in acquired recommendation information, carry out matching inquiry, thereby obtain finally to offer user's recommendation information.
Those skilled in the art will be understood that the above-mentioned mode of recommendation information of obtaining is only for giving an example; other existing or modes of obtaining recommendation information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
At this, the network equipment 1 is according to the default corresponding scenario-related information of trigger condition of recommending, and the user related information of recommendation information to be supplied institute respective user, obtain corresponding recommendation information, so that should (etc.) recommendation information is not only corresponding with described scenario-related information, also conform to user's user related information, thereby provide personalized recommendation information for the user.
Preferably, in the preferred embodiment of the network equipment 1 shown in Figure 2, the network equipment 1 also comprises recommendation information storehouse updating device 215.Recommendation information storehouse updating device 215 is according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, sets up or upgrades described recommendation information storehouse.At this, recommendation information storehouse updating device 215 can be according to various statistical analysis techniques, historical viewings record and/or historical search record to a plurality of users carry out statistical study, with popular browsing information and/or the popular search information that obtains a plurality of users, and according to these popular browsing informations and/or popular search information, set up or renewal recommendation information storehouse; Or obtain the statistic analysis result of a plurality of users' historical viewings record and/or historical search record from other statistics equipment, and set up accordingly or upgrade the recommendation information storehouse; Described recommendation information storehouse can be stored by the network equipment 1 or other third party devices that are connected with this network equipment 1.
Those skilled in the art will be understood that the mode of above-mentioned recommendation information storehouse and its foundation and renewal is only for giving an example; the mode of other recommendation information existing or that may occur from now on storehouses or its foundation or renewal is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
As shown in Figure 3 in the preferred embodiment of the network equipment 1 and subscriber equipment 2, the network equipment 1 comprises recommending to trigger determines that device 311, recommendation information deriving means 312 and recommendation information generator 313, subscriber equipment 2 comprise recommendation detection trigger device 321, recommendation request dispensing device 322, recommendation information receiving trap 323 and recommendation information display device 324.Particularly, whether the recommendation detection trigger device 321 detection subscriber equipmenies 2 of subscriber equipment 2 satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment 1; Recommendation request dispensing device 322 sends the information recommendation request when satisfying described recommendation request trigger condition to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition; The recommendation of the network equipment 1 triggers determines that device 311 is when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment 2, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition, wherein, described predetermined recommendation trigger condition comprises the information recommendation request that receives from subscriber equipment 2; Recommendation information deriving means 312 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information; Recommendation information generator 313 provides described recommendation information to subscriber equipment 2; Correspondingly, the recommendation information receiving trap 323 of subscriber equipment 2 receives the recommendation information that the network equipment 1 sends based on described information recommendation request; Recommendation information display device 324 offers this subscriber equipment 2 with described recommendation information.At this, subscriber equipment 2 includes but not limited to anyly can carry out electronic product mutual and that communicate with the network equipment 1, such as mobile phone, PDA, palm PC (PPC), game machine (PSP), personal computer etc. with the user applicable to of the present invention.Those skilled in the art will be understood that above-mentioned subscriber equipment only for giving an example, and other subscriber equipmenies existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.
Wherein, trigger to determine to recommend among the performed operation of device 311, recommendation information deriving means 312 and recommendation information generator 313 and Fig. 1 to trigger the performed content of operation of definite device 111, recommendation information deriving means 112 and recommendation information generator 113 identical or basic identical in the recommendation of the network equipment 1 among Fig. 3, for simplicity's sake, be contained in this with way of reference, repeat no more.
Recommend detection trigger device 321 to detect subscriber equipment 2 and whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment 1.At this, described recommendation request trigger condition can be arranged by user or subscriber equipment 2, also can send corresponding configuration information to subscriber equipment 2 by the network equipment 1, arranges with the recommendation request trigger condition to subscriber equipment 2.Recommend detection trigger device 321 by the modes such as application programming interfaces (API) of invoke user equipment 2, monitor the browser event of this subscriber equipment 2, whether be activated, whether send accessing page request etc. to the network equipment 1 such as search box, whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment 1 to detect this subscriber equipment 2.Those skilled in the art will be understood that the mode of above-mentioned detection recommendation request trigger condition is only for giving an example; the mode of other detection recommendation request trigger conditions existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described recommendation request trigger condition includes but not limited to, below at least each:
1) subscriber equipment 2 represents search box;
2) search box of subscriber equipment 2 is activated;
3) subscriber equipment 2 is initiated accessing page request;
4) subscriber equipment 2 is initiated the information search request.
At this, recommend detection trigger device 321 by the browser event of supervision subscriber equipment 2, and these browser event and the recommendation request trigger condition of presetting are compared, whether satisfy to detect described recommendation request trigger condition.Particularly, 1) for example, recommend detection trigger device 321 by detecting the current window of browser and browser, determine whether subscriber equipment 2 represents search box; 2) for example, recommend detection trigger device 321 by the current window of detection browser and browser, and mouse event, determine whether the search box of subscriber equipment 2 is activated; 3) for example, the http packet of recommending detection trigger device 321 to send by detecting browser determines whether subscriber equipment 2 sends accessing page request; 4) recommend detection trigger device 321 by the site address in the http packet that detects the browser transmission, determine whether subscriber equipment 2 sends the information search request.Those skilled in the art will be understood that above-mentioned recommendation request trigger condition and detection mode thereof are only for giving an example; other recommendation request trigger conditions existing or that may occur from now on or its detection mode are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Recommendation request dispensing device 322 sends the information recommendation request when satisfying described recommendation request trigger condition to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition.At this, described scenario-related information can be the corresponding application request of described recommendation request trigger condition, such as accessing page request or information search request; Can be the relevant information of the corresponding application of described application request, such as the subject information of the page, searching key word etc.; Can also be the corresponding application scenarios of described recommendation request trigger condition, such as search box.When recommending detection trigger device 321 to detect to satisfy described recommendation request trigger condition, the communication mode of the application programming interfaces that recommendation request dispensing device 322 provides according to the network equipment 1 (API) or agreement, such as http, https communication protocol etc., send the information recommendation request to this network equipment 1, and in the relevant field of this information recommendation request, write the corresponding scenario-related information of recommendation request trigger condition.Those skilled in the art will be understood that the send mode of above-mentioned scenario-related information and information recommendation request is only for giving an example; the send mode of other scenario-related informations existing or that may occur from now on or information recommendation request is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
The predetermined recommendation trigger condition of the network equipment 1 comprises the information recommendation request that receives from subscriber equipment 2; The network equipment 1 receives the information recommendation request that subscriber equipment 2 sends, and recommend to trigger definite device 311 and determine to satisfy the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment 2, and by the corresponding scenario-related information of this information recommendation acquisition request; Recommendation information deriving means 312 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain corresponding recommendation information; Recommendation information generator 313 provides described recommendation information to subscriber equipment 2.
The recommendation information receiving trap 323 of subscriber equipment 2 receives the recommendation information that the network equipment 1 sends based on described information recommendation request.At this, the communication mode of the application programming interfaces that recommendation information receiving trap 323 provides according to the network equipment 1 (API) or agreement, such as http, https communication protocol etc. receives the recommendation information that it sends based on the information recommendation request from the network equipment 1.Those skilled in the art will be understood that the mode of above-mentioned reception recommendation information is only for giving an example; the mode of other reception recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Recommendation information display device 324 offers this subscriber equipment 2 with described recommendation information.At this, the recommendation information that recommendation information display device 324 receives recommendation information receiving trap 323 is shown in the display device of this subscriber equipment 2, such as described recommendation information being placed the search box of subscriber equipment 2 show, described recommendation information is shown in the pop-up window form desktop of subscriber equipment 2 etc.Preferably, recommendation information display device 324 can be according to the recommendation request trigger condition, determine the presentation mode of corresponding recommendation information, comprise that such as the recommendation request trigger condition subscriber equipment 2 represents search box, then recommendation information directly is shown in the search box of subscriber equipment 2.Those skilled in the art will be understood that the mode of above-mentioned demonstration recommendation information is only for giving an example; the mode of other demonstration recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, recommendation information display device 324 provides the mode of described recommendation information to include but not limited to, below at least each:
1) described recommendation information is shown in the search box of subscriber equipment 2;
2) described recommendation information is shown in subscriber equipment 2 with page format;
3) described recommendation information is shown in subscriber equipment 2 with the floating frame form.
Particularly, 1) current window of subscriber equipment 2 comprises search box, and recommendation information display device 324 shows recommendation information at this search box, and at this, search box comprises search box in the browser toolbar of subscriber equipment 2 and the search box in the browsing pages; 2) recommendation information can be used as individual page and is shown in subscriber equipment 2, also can be shown in subscriber equipment 2 with the same page of the corresponding content information of recommendation request trigger condition; 3) with recommendation information one by one or disposablely be shown in subscriber equipment 2 with the floating frame form.Need to prove, those skilled in the art will be understood that the presentation mode of above-mentioned every recommendation information not only can be used for separately showing recommendation information, can also interosculate for showing recommendation information; For example, the recommendation information that the searching times of correspondence is the highest is shown in the search box of subscriber equipment 2, and the recommendation information that other searching times are lower is shown in the page that comprises this search box, as is shown in the close region of search box in this page.Those skilled in the art will be understood that the presentation mode of above-mentioned recommendation information is only for giving an example; the presentation mode of other recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
At this, the network equipment 1 and subscriber equipment 2 cooperate to be realized providing recommendation information to the user, wherein, subscriber equipment 2 is initiated this whole operating process that recommendation information is provided when satisfying the recommendation request trigger condition, the network equipment 1 is according to the information recommendation request of subscriber equipment 2, provide recommendation information to the user, the initiation power of whole operating process is transferred to subscriber equipment 2, considered user's experience, so that the network equipment 1 can not push recommendation information with purpose subscriber equipment 2.
Preferably, in the preferred embodiment of the network equipment 1 shown in Figure 3 and subscriber equipment 2, the network equipment 1 also comprises related information generator 316, and subscriber equipment 2 also comprises related information deriving means 325.The related information deriving means 325 of subscriber equipment 2 obtains the user for the focus operation of described recommendation information, operate corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the network equipment 1 and obtain request; Correspondingly, the related information that the related information generator 316 of the network equipment 1 receives from subscriber equipment 2 obtains request, wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information, obtain request according to described related information, obtain the related information corresponding with described the first recommendation information; Described related information is provided to subscriber equipment 2; Correspondingly, the related information deriving means 325 of subscriber equipment 2 receives the network equipment 1 related information that the request of obtaining sends based on described related information.
Wherein, the operation of described focus includes but not limited to any applicable to of the present invention, the user associative operation to recommendation information, such as hover operation, select operation, editing operation etc.It is the first recommendation information that described focus operates corresponding recommendation information, the related information of described the first recommendation information includes but not limited to any applicable to of the present invention, operate the relevant information of corresponding the first recommendation information with described focus, such as subordinate's search suggestion word of the first recommendation information, subordinate's link entrance of the first recommendation information, the same category information of the first recommendation information, the secondary information of the first recommendation information etc.For example, the first recommendation information is " rear end collision of motor train ", and corresponding subordinate search suggestion word comprises news, video, picture; The first recommendation information is " Sina ", and corresponding subordinate link entrance comprises the link of " Sina's homepage " and " Sina's microblogging "; The first recommendation information is " BMW 3 is ", and corresponding similar information comprises " benz C level "; The first recommendation information is " Kung Fu Panda ", and corresponding secondary information comprises the thumbnail of Kung Fu Panda.Those skilled in the art will be understood that the related information of above-mentioned focus operation and the first recommendation information is only for giving an example; the related information of other focuses existing or that may occur from now on operations or the first recommendation information is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
For example, with reference to Fig. 7, the a plurality of recommendation informations that provided by the network equipment 1 are provided subscriber equipment 2, the user controls mouse and carries out hover operation at these recommendation informations, the related information deriving means 325 of subscriber equipment 2 obtains this hover operation of user, and according to corresponding the first recommendation information of this hover operation, such as " recommendation information 7 ", send corresponding related information to the network equipment 1 and obtain request; Correspondingly, this related information that the related information generator 316 of the network equipment 1 receives subscriber equipment 2 obtains request, and obtain request according to this related information, obtain the related information corresponding with this first recommendation information " recommendation information 7 ", such as " related information 1 " and " related information 2 ", these related informations are provided to subscriber equipment 2; Correspondingly, the related information deriving means 325 of subscriber equipment 2 receives these related informations.
At this, subscriber equipment 2 is behind the recommendation information that display network equipment 1 provides, subscriber equipment 2 can also be according to user's focus operation, obtain the related information of corresponding the first recommendation information from the network equipment 1, so that the user is when browsing recommendation information, still can further obtain the related information that this focus operates corresponding the first recommendation information by the focus operation, simplified the user carries out subsequent operation to recommendation information process, for the user provides more information relevant with its focus operation, promoted user's experience simultaneously.
Those skilled in the art will be understood that the network equipment 1 shown in Figure 2 can cooperate with subscriber equipment 2 shown in Figure 3 realization that recommendation information is provided equally.In an example of the present invention, cooperate and consult Fig. 2 and Fig. 3, the network equipment 1 comprises recommends to trigger definite device 211, recommendation information deriving means 212, recommendation information generator 213 and user profile deriving means 214; Subscriber equipment 2 comprises recommends detection trigger device 321, recommendation request dispensing device 322, recommendation information receiving trap 323 and recommendation information display device 324.Particularly, whether this subscriber equipment 2 of recommendation detection trigger device 321 detections of subscriber equipment 2 satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment 1; When satisfying described recommendation request trigger condition, recommendation request dispensing device 322 sends the information recommendation request to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition; The recommendation of the network equipment 1 triggers determines that device 211 is when the information recommendation request that receives from subscriber equipment 2, judge to satisfy and carry out the predetermined recommendation trigger condition of information recommendation to this subscriber equipment 2, and obtain the scenario-related information corresponding with described predetermined recommendation trigger condition; User profile deriving means 214 obtains the user related information of 2 respective user of this subscriber equipment; Recommendation information deriving means 212 in conjunction with described user related information, carries out matching inquiry, to obtain corresponding recommendation information according to described scenario-related information in the recommendation information storehouse; Recommendation information generator 213 provides described recommendation information to subscriber equipment 2; Correspondingly, the recommendation information receiving trap 323 of subscriber equipment 2 receives described recommendation information; Recommendation information display device 324 offers this subscriber equipment 2 with described recommendation information.
Preferably, in this example of the present invention, the network equipment 1 also comprises recommendation information storehouse updating device 215.Recommendation information storehouse updating device 215 is according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, and foundation or renewal recommendation information deriving means 212 are used for the recommendation information storehouse of recommendation information inquiry.
A kind of browser, wherein, this browser combines with existing browser by the device with Fig. 2 or subscriber equipment shown in Figure 32, and in subscriber equipment 2 operations, to provide recommendation information to the user.At this, existing browser includes but not limited to IE browser, Chrome browser, firefox browser, Safari browser, Opera browser, the browser of roaming, 360 browsers, search dog browser, Window on the World browser etc.
A kind of browser plug-in, wherein, this browser plug-in combines with existing browser by the device with Fig. 2 or subscriber equipment shown in Figure 32, and in subscriber equipment 2 operations, to provide recommendation information to the user.At this, existing browser includes but not limited to IE browser, Chrome browser, firefox browser, Safari browser, Opera browser, the browser of roaming, 360 browsers, search dog browser, Window on the World browser etc.
Fig. 4 is method flow diagram according to a further aspect of the present invention, and a kind of process that recommendation information is provided is shown.Particularly, in step S401, the network equipment 1 obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment; In step S402, the network equipment 1 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information; In step S403, the network equipment 1 provides described recommendation information to described subscriber equipment.At this, the network equipment 1 includes but not limited to network host, single network server, a plurality of webserver collection or based on the set of computers of cloud computing, wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computing machine collection of a group is such as various application servers and the intermediate server that is connected with application server.Those skilled in the art will be understood that the above-mentioned network equipment only for giving an example, and other network equipments existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.
In step S401, the network equipment 1 obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment.At this, described predetermined recommendation trigger condition can be preset by the network equipment 1, also can configuration information be sent to the network equipment 1 by subscriber equipment and set.The network equipment 1 determines whether that the mode that satisfies described predetermined recommendation trigger condition includes but not limited to following mode:
1) initiatively detected by the network equipment 1: a) for example, the network equipment 1 comprises various application servers, this network equipment 1 is received from the various application service requests that subscriber equipment sends, such as accessing page request, information search request etc., when these application service requests of reception belong to described predetermined recommendation trigger condition, this network equipment 1 obtains the corresponding scenario-related information of these application service requests, such as classified information of the type information of the subject information of the page, the page, searching key word, searching key word etc.; B) for example, the network equipment 1 comprises the intermediate server that is connected with application server, this network equipment 1 is received from the content information to subscriber equipment to be supplied that these application servers send, when these content informations of reception belong to described predetermined recommendation trigger condition, this network equipment 1 obtains the corresponding scenario-related information of these content informations, such as the subject information of content information, classified information etc.
2) passive definite by the network equipment 1: for example, subscriber equipment detects whether satisfy it sends recommendation request trigger condition from the information recommendation request to the network equipment 1, when satisfying this recommendation request trigger condition, subscriber equipment namely sends the information recommendation request to the network equipment 1; When the information recommendation request that receives from this subscriber equipment, the network equipment 1 is determined to satisfy and is carried out the predetermined recommendation trigger condition of information recommendation to this subscriber equipment, and obtains the corresponding scenario-related information of this information recommendation request; At this, the obtain manner of this scenario-related information includes but not limited to following mode: a) this scenario-related information is included in this information recommendation request, is sent to the network equipment 1 by subscriber equipment; For example, the recommendation request trigger condition comprises subscriber equipment initiation accessing page request, subscriber equipment is when satisfying this recommendation request trigger condition, relevant field with the subject information writing information recommendation request of this accessing page request or the corresponding page of this accessing page request, and this information recommendation request is sent to the network equipment 1, the network equipment 1 is resolved this information recommendation request, thereby obtain corresponding scenario-related information, when request comprises accessing page request such as information recommendation, obtain and resolve respective page according to this accessing page request, to obtain the subject information of this page, or the information recommendation request is directly resolved the subject information that this information recommendation request obtains respective page when comprising the subject information of the corresponding page of accessing page request; 2) this scenario-related information also can be determined according to the corresponding recommendation request trigger condition of this information recommendation request by the network equipment 1; For example, the recommendation request trigger condition comprises that subscriber equipment represents search box, subscriber equipment is when satisfying this recommendation request trigger condition, send the information recommendation request to the network equipment 1, the network equipment 1 is resolved this information recommendation request, obtain corresponding scenario-related information, for example with the relevant information of search, such as current top search term.
Those skilled in the art will be understood that the above-mentioned mode that determines whether to satisfy the mode of predetermined recommendation trigger condition and obtain scenario-related information is only for giving an example; other existing or determining of may occurring from now on to be predetermined recommends the mode whether trigger conditions satisfy or the mode of obtaining scenario-related information as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described predetermined recommendation trigger condition includes but not limited to, below at least each:
1) reception is from the accessing page request of described subscriber equipment;
2) reception is from the information search request of described subscriber equipment;
3) reception is from the information recommendation request of described subscriber equipment;
4) receive the content information to described subscriber equipment to be supplied.
Particularly, 1) the predetermined trigger condition of recommending comprises the accessing page request that receives from subscriber equipment; When the accessing page request that receives from subscriber equipment, the network equipment 1 is namely determined to satisfy and is predeterminedly recommended trigger condition, and obtains the relevant information of the corresponding page of this accessing page request, such as the subject information of this page, the type information of this page etc.2) the predetermined trigger condition of recommending comprises the information search request that receives from subscriber equipment; When the information search request that receives from subscriber equipment, the network equipment 1 namely determines to satisfy the predetermined trigger condition of recommending, and obtain the corresponding relevant search information of this information search request, such as the classified information of searching key word, searching key word, the classified information of Search Results etc.3) the predetermined trigger condition of recommending comprises the information recommendation request that receives from subscriber equipment; When receiving the information recommendation request of the subscriber equipment of transmitting from the information recommendation request of subscriber equipment or by application server, the network equipment 1 namely determines to satisfy the predetermined trigger condition of recommending, and obtain the corresponding scenario-related information of this information recommendation request, such as page relevant information, relevant search information etc.4) the predetermined trigger condition of recommending comprises the reception content information to subscriber equipment to be supplied; Comprise the intermediate server that is connected with application server such as the network equipment 1, when receiving the content information of giving subscriber equipment to be supplied, the network equipment 1 namely determines to satisfy the predetermined trigger condition of recommending, and obtain the relevant information of this content information, such as the subject information of content information, the classified information of content information etc.
Those skilled in the art will be understood that above-mentioned predetermined recommendation trigger condition and corresponding scenario-related information thereof only are for example; other predetermined recommendation trigger conditions existing or that may occur from now on or its corresponding scenario-related information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In step S402, the network equipment 1 carries out matching inquiry according to its scenario-related information that obtains in the recommendation information storehouse in step S401, to obtain the recommendation information corresponding with described scenario-related information.At this, described recommendation information storehouse can be the resource information bank of the network equipment 1 self, also can set up or upgrade according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, and be stored by the network equipment 1 or other third party device.For example, in step S401, the scenario-related information that the network equipment 1 obtains is the classified information of the page, such as video; In step S402, the network equipment 1 carries out matching inquiry according to this classified information in the recommendation information storehouse, obtain corresponding recommendation information, such as the highest video of current search number of times.The mode that those skilled in the art will be understood that above-mentioned recommendation information storehouse and obtain recommendation information is only for for example; other recommendation information existing or that may occur from now on storehouses and the mode of obtaining recommendation information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In step S403, the network equipment 1 provides its recommendation information that obtains to described subscriber equipment in step S402.At this, the network equipment 1 provides the mode of described recommendation information to include but not limited to following mode:
1) with described recommendation information one by one or the disposable subscriber equipment that pushes to;
2) utilize page technology, such as JSP, ASP, PHP technology, described recommendation information write one or more webpages, and with these page push to subscriber equipment;
3) utilize page technology, such as JSP, ASP, PHP technology, described recommendation information is write one or more webpages, and will be somebody's turn to do (etc.) URL of webpage pushes to subscriber equipment; Wherein, for this propelling movement mode, the particular content of recommendation information as described in the user understands such as need, can by its subscriber equipment directly access this (etc.) the corresponding webpage of URL.
Those skilled in the art will be understood that above-mentioned page technology and the mode of recommendation information is provided only is for example; other page technology existing or that may occur from now on or mode that recommendation information is provided are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In a preferred embodiment of process shown in Figure 4, this process also comprises step S407 (not shown).Wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment; In step S407, the network equipment 1 obtains the content of pages corresponding with described accessing page request according to described accessing page request; Recommendation information generator 113 also provides described content of pages to described subscriber equipment.
For example, the network equipment 1 comprises Website server, and the predetermined trigger condition of recommending comprises the accessing page request that receives from subscriber equipment; In step S401, subscriber equipment sends accessing page request to the network equipment 1; At this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the network equipment 1 obtains the subject information of the corresponding page of this accessing page request; In step S402, the network equipment 1 carries out matching inquiry according to this subject information in the recommendation information storehouse, to obtain corresponding recommendation information; In step S407, the network equipment 1 obtains corresponding content of pages according to this accessing page request; In step S403, the network equipment 1 can with this content of pages with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this content of pages with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the network equipment 1 performed operation and its in step S407 in step S401, step S402, carry out corresponding operating between not strict ordinal relation, when the network equipment 1 can be carried out its corresponding operating in step S401, step S402, before or after execution in step S407 obtain the corresponding content of pages of accessing page request.
The network equipment 1 is when providing the content of pages of its request access to subscriber equipment, also provide the recommendation information corresponding with this content of pages to this subscriber equipment, so that the user is by a page access operation, obtain a plurality of corresponding contents, and the user can also according to should (etc.) recommendation information carries out other subsequent operations, such as browsing the corresponding content of recommendation information, carrying out relevant search etc. according to recommendation information, enriched user's accessed content, promoted user's viewing experience.
In another preferred embodiment of process shown in Figure 4, the network equipment 1 also comprises step S408 (not shown).Wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment; In step S408, the network equipment 1 carries out matching inquiry according to described information search request in the index information storehouse, to obtain the Search Results corresponding with described information search request; In step S403, the network equipment 1 also provides described Search Results to described subscriber equipment.
For example, the network equipment 1 comprises search engine server, and the predetermined trigger condition of recommending comprises the information search request that receives from subscriber equipment; In step S401, subscriber equipment sends the information search request to the network equipment 1, and at this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the network equipment 1 obtains the corresponding relevant search information of this information search request; In step S402, the network equipment 1 according to should (etc.) relevant search information, in the recommendation information storehouse, carry out matching inquiry, to obtain corresponding recommendation information, such as top search term; In step S408, the network equipment 1 carries out matching inquiry according to this information search request in the index information storehouse, to obtain corresponding Search Results; In step S403, the network equipment 1 can with should (etc.) Search Results with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this (etc.) Search Results with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the network equipment 1 performed operation and its in step S408 in step S401, step S402, carry out corresponding operating between not strict ordinal relation, when the network equipment 1 can be carried out its corresponding operating in step S401, step S402, before or after the corresponding Search Results of execution in step S408 obtaining information searching request.
The network equipment 1 is when subscriber equipment provides the corresponding Search Results of its information search request, also provide recommendation information to this subscriber equipment, such as top search term, so that the user is in one search operation, not only can obtain corresponding Search Results, can also understand current network dynamic, other users' that follow up in real time current popular search.
In another preferred embodiment of process shown in Figure 4, described predetermined recommendation trigger condition comprises the reception content information to described subscriber equipment to be supplied; In step S403, the network equipment 1 also provides described content information to described subscriber equipment.
For example, the network equipment 1 comprises the intermediate server that connects application server, and the predetermined trigger condition of recommending comprises the reception content information to subscriber equipment to be supplied; In step S401, application server sends the content information to subscriber equipment to be supplied to the network equipment 1, and at this moment, the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment obtains to satisfy, and the network equipment 1 obtains the relevant information of this content information; In step S402, the network equipment 1 according to should (etc.) relevant information, in the recommendation information storehouse, carry out matching inquiry, to obtain corresponding recommendation information; In step S403, the network equipment 1 can with this content information with should (etc.) recommendation information passes through respectively communication protocol, such as http, https etc., be sent to subscriber equipment, also can according to this content information with should (etc.) recommendation information generates new page, and this new page is sent to subscriber equipment by the aforementioned communication agreement.
At this, the network equipment 1 is according to the application server content information of giving subscriber equipment to be supplied, obtain corresponding recommendation information, and with this content information with should (etc.) recommendation information provides to this subscriber equipment, so that the user is once asking application server to provide in the operation of respective service, obtain multinomial content, and the user can also according to should (etc.) recommendation information carries out other subsequent operations, such as browsing the corresponding content of recommendation information, carry out relevant search etc. according to recommendation information, enriched user's accessed content, the application service that has promoted the user is experienced; On the other hand, also alleviated the burden of application server, so that application server on the basis that does not increase the information calculations amount, provides better service to the user.
In process preferred embodiment, in step S501, the network equipment 1 obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment as shown in Figure 5; In step S504, the network equipment 1 obtains the user related information of described subscriber equipment institute respective user; In step S402, the network equipment 1 in conjunction with described user related information, carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information and described user related information; In step S503, the network equipment 1 provides described recommendation information to described subscriber equipment.
Wherein, among Fig. 5 the network equipment 1 in step S501, step S502 and step S503 among performed operation and Fig. 4 the network equipment 1 performed content of operation in step S401, step S402 and step S403 identical or basic identical, for simplicity's sake, be contained in this with way of reference, repeat no more.
In step S504, the network equipment 1 obtains the user related information of described subscriber equipment institute respective user.At this, the network equipment 1 is according to the predetermined trigger condition of recommending, and obtains the identification information of corresponding subscriber equipment institute respective user, and according to this identification information, obtains this user's user related information.For example, the network equipment 1 is resolved the accessing page request that subscriber equipment sends, obtain the IP address of corresponding subscriber equipment or user's ID, and according to the IP address of this subscriber equipment or this user's ID, the searching user's information storehouse, obtain this user's user related information, such as this user's individual attribute label, group attribute label etc.At this, described user information database is stored in the network equipment 1 or other third party devices, can set up and upgrade according to the personal information such as log-on message that the user submits to these equipment, or by the related data of these equipment to the user, such as the historical viewings record etc., the analysis data of analyzing acquisition are set up and are upgraded.The mode that those skilled in the art will be understood that above-mentioned user information database and obtain user related information is only for for example; other user information databases existing or that may occur from now on or the mode of obtaining user related information are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described user related information includes but not limited to, below at least each:
1) described user's historical viewings record;
2) described user's individual attribute label;
3) described user's group attribute label.
Particularly, 1) network equipment 1 is according to user's identification information, and the travel log of inquiring about this user is obtaining this user's historical viewings record, such as the often network address and number of times, the residence time etc. of access of this user.2) network equipment 1 is inquired about aforementioned user information database according to user's identification information, obtains this user's individual attribute label; Perhaps analyze this user's historical viewings record, and the classified information of the webpage of browsing according to this user is determined this user's individual attribute label.3) network equipment 1 is inquired about aforementioned user information database according to user's identification information, obtains this user's group attribute label; Perhaps according to user's identification information, inquire about aforementioned user information database, obtain this user's individual attribute label and other users that the individual attribute label is identical with this user or part is identical, and the individual attribute label that these are identical is as this user's group attribute label; Perhaps this user and other users' historical viewings record carried out cluster analysis, to obtain the corresponding group of this user, and the classified information of the webpage of browsing according to this group member determines the group attribute label of this group, and the group attribute label of this group is i.e. this user's group attribute label also.
Those skilled in the art will be understood that above-mentioned user related information and obtain manner thereof are only for giving an example; other user related informations existing or that may occur from now on or its obtain manner are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Subsequently, in step S502, the network equipment 1 in conjunction with described user related information, carries out matching inquiry, to obtain corresponding recommendation information according to the predetermined corresponding scenario-related information of trigger condition of recommending in the recommendation information storehouse.At this, the mode that the network equipment 1 obtains described recommendation information includes but not limited to following mode:
1) according to described scenario-related information and described user related information, in the recommendation information storehouse, carries out matching inquiry, to obtain corresponding recommendation information.For example, in step S501, the network equipment 1 obtains the type information that corresponding scenario-related information comprises the page according to user's accessing page request; In step S504, the network equipment 1 obtains this user's historical viewings record according to the user totem information in this accessing page request; In step S502, the network equipment 1 is according to the type information and this historical viewings record, inquiry recommendation information storehouse, obtain corresponding recommendation information, the network address corresponding with the type information of often browsing such as this user, be used for should (etc.) recommendation information offers this user as its quick access entrance.
2) according to described scenario-related information, inquiry recommendation information storehouse obtains corresponding recommendation information; According to described user related information, in these recommendation informations, carry out matching inquiry again, to obtain finally to offer user's recommendation information.For example, in step S501, the network equipment 1 obtains the classified information that corresponding scenario-related information comprises searching key word according to user's information search request; In step S504, the network equipment 1 is according to the user totem information in this information search request, the searching user's information storehouse, thus obtain this user's group attribute label; In step S502, the network equipment 1 is inquired about the recommendation information storehouse first according to this classified information, obtain corresponding recommendation information, again according to should (etc.) the group attribute label, in acquired recommendation information, carry out matching inquiry, thereby obtain finally to offer user's recommendation information.
Those skilled in the art will be understood that the above-mentioned mode of recommendation information of obtaining is only for giving an example; other existing or modes of obtaining recommendation information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
At this, the network equipment 1 is according to the default corresponding scenario-related information of trigger condition of recommending, and the user related information of recommendation information to be supplied institute respective user, obtain corresponding recommendation information, so that should (etc.) recommendation information is not only corresponding with described scenario-related information, also conform to user's user related information, thereby provide personalized recommendation information for the user.
Preferably, in the preferred embodiment of process shown in Figure 5, this process also comprises step S509 (not shown).In step S509, the network equipment 1 is according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, sets up or upgrades described recommendation information storehouse.At this, the network equipment 1 can be according to various statistical analysis techniques, historical viewings record and/or historical search record to a plurality of users carry out statistical study, with popular browsing information and/or the popular search information that obtains a plurality of users, and according to these popular browsing informations and/or popular search information, set up or renewal recommendation information storehouse; Or obtain the statistic analysis result of a plurality of users' historical viewings record and/or historical search record from other statistics equipment, and set up accordingly or upgrade the recommendation information storehouse; Described recommendation information storehouse can be stored by the network equipment 1 or other third party devices that are connected with this network equipment 1.
Those skilled in the art will be understood that the mode of above-mentioned recommendation information storehouse and its foundation and renewal is only for giving an example; the mode of other recommendation information existing or that may occur from now on storehouses or its foundation or renewal is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
The network equipment 1 and subscriber equipment 2 cooperates in the preferred embodiment of the process that realizes providing recommendation information as shown in Figure 6, and in step S6011, subscriber equipment 2 detects it and noly satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment 1; In step S6012, subscriber equipment 2 sends the information recommendation request when satisfying described recommendation request trigger condition to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition; In step S6013, the network equipment 1 is when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment 2, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition, wherein, described predetermined recommendation trigger condition comprises the information recommendation request that receives from subscriber equipment 2; In step S602, the network equipment 1 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information; In step S603, the network equipment 1 provides described recommendation information to subscriber equipment 2; Correspondingly, subscriber equipment 2 receives the recommendation information that the network equipment 1 sends based on described information recommendation request; In step S605, subscriber equipment 2 provides described recommendation information.At this, subscriber equipment 2 includes but not limited to anyly can carry out electronic product mutual and that communicate with the network equipment 1, such as mobile phone, PDA, palm PC (PPC), game machine (PSP), personal computer etc. with the user applicable to of the present invention.Those skilled in the art will be understood that above-mentioned subscriber equipment only for giving an example, and other subscriber equipmenies existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.
Wherein, among Fig. 6 the network equipment 1 in step S6013, step S602 and step S603 among performed operation and Fig. 4 the network equipment 1 performed content of operation in step S401, step S402 and step S403 identical or basic identical, for simplicity's sake, be contained in this with way of reference, repeat no more.
In step S6011, subscriber equipment 2 detects it and whether satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment 1.At this, described recommendation request trigger condition can be arranged by user or subscriber equipment 2, also can send corresponding configuration information to subscriber equipment 2 by the network equipment 1, arranges with the recommendation request trigger condition to subscriber equipment 2.Subscriber equipment 2 is by calling the modes such as its application programming interfaces (API), monitor the browser event of this subscriber equipment 2, whether be activated, whether send accessing page request etc. to the network equipment 1 such as search box, whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment 1 to detect this subscriber equipment 2.Those skilled in the art will be understood that the mode of above-mentioned detection recommendation request trigger condition is only for giving an example; the mode of other detection recommendation request trigger conditions existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, described recommendation request trigger condition includes but not limited to, below at least each:
1) subscriber equipment 2 represents search box;
2) search box of subscriber equipment 2 is activated;
3) subscriber equipment 2 is initiated accessing page request;
4) subscriber equipment 2 is initiated the information search request.
Whether at this, subscriber equipment 2 passes through to monitor its browser event, and these browser event and the recommendation request trigger condition of presetting are compared, satisfy to detect described recommendation request trigger condition.Particularly, 1) for example, subscriber equipment 2 determines by detecting the current window of browser and browser whether this subscriber equipment 2 represents search box; 2) for example, subscriber equipment 2 is by the current window of detection browser and browser, and mouse event, determines whether the search box of this subscriber equipment 2 is activated; 3) for example, the http packet that subscriber equipment 2 sends by detecting browser determines whether this subscriber equipment 2 sends accessing page request; 4) subscriber equipment 2 determines by the site address in the http packet that detects the browser transmission whether this subscriber equipment 2 sends the information search request.Those skilled in the art will be understood that above-mentioned recommendation request trigger condition and detection mode thereof are only for giving an example; other recommendation request trigger conditions existing or that may occur from now on or its detection mode are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In step S6012, subscriber equipment 2 sends the information recommendation request when satisfying described recommendation request trigger condition to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition.At this, described scenario-related information can be the corresponding application request of described recommendation request trigger condition, such as accessing page request or information search request; Can be the relevant information of the corresponding application of described application request, such as the subject information of the page, searching key word etc.; Can also be the corresponding application scenarios of described recommendation request trigger condition, such as search box.When detecting when satisfying described recommendation request trigger condition, the communication mode of the application programming interfaces that subscriber equipment 2 provides according to the network equipment 1 (API) or agreement, such as http, https communication protocol etc., send the information recommendation request to this network equipment 1, and in the relevant field of this information recommendation request, write the corresponding scenario-related information of recommendation request trigger condition.Those skilled in the art will be understood that the send mode of above-mentioned scenario-related information and information recommendation request is only for giving an example; the send mode of other scenario-related informations existing or that may occur from now on or information recommendation request is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
The predetermined recommendation trigger condition of the network equipment 1 comprises the information recommendation request that receives from subscriber equipment 2; In step S6013, the network equipment 1 receives the information recommendation request that subscriber equipment 2 sends, when determining to satisfy the predetermined recommendation trigger condition of carrying out information recommendation to this subscriber equipment 2, by the corresponding scenario-related information of this information recommendation acquisition request; In step S602, the network equipment 1 carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain corresponding recommendation information; In step S603, the network equipment 1 provides described recommendation information to subscriber equipment 2.
Correspondingly, in step S603, subscriber equipment 2 receives the recommendation information that the network equipment 1 sends based on described information recommendation request.At this, the communication mode of the application programming interfaces that subscriber equipment 2 provides according to the network equipment 1 (API) or agreement, such as http, https communication protocol etc. receives the recommendation information that it sends based on the information recommendation request from the network equipment 1.Those skilled in the art will be understood that the mode of above-mentioned reception recommendation information is only for giving an example; the mode of other reception recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
In step S605, subscriber equipment 2 provides described recommendation information.At this, subscriber equipment 2 is shown in its recommendation information that receives the display device of this subscriber equipment 2 in step S603, such as described recommendation information being placed the search box of this subscriber equipment 2 show, described recommendation information is shown in the pop-up window form desktop of this subscriber equipment 2 etc.Preferably, subscriber equipment 2 can be determined the presentation mode of corresponding recommendation information according to the recommendation request trigger condition, comprises that such as the recommendation request trigger condition subscriber equipment 2 represents search box, then recommendation information directly is shown in the search box of this subscriber equipment 2.Those skilled in the art will be understood that the mode of above-mentioned demonstration recommendation information is only for giving an example; the mode of other demonstration recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably, in step S605, subscriber equipment 2 provides the mode of described recommendation information to include but not limited to, below at least each:
1) described recommendation information is shown in the search box of subscriber equipment 2;
2) described recommendation information is shown in subscriber equipment 2 with page format;
3) described recommendation information is shown in subscriber equipment 2 with the floating frame form.
Particularly, 1) current window of subscriber equipment 2 comprises search box, and this subscriber equipment 2 shows recommendation information at this search box, and at this, search box comprises search box in the browser toolbar of subscriber equipment 2 and the search box in the browsing pages; 2) recommendation information can be used as individual page and is shown in subscriber equipment 2, also can be shown in subscriber equipment 2 with the same page of the corresponding content information of recommendation request trigger condition; 3) with recommendation information one by one or disposablely be shown in subscriber equipment 2 with the floating frame form.Need to prove, those skilled in the art will be understood that the presentation mode of above-mentioned every recommendation information not only can be used for separately showing recommendation information, can also interosculate for showing recommendation information; For example, the recommendation information that the searching times of correspondence is the highest is shown in the search box of subscriber equipment 2, and the recommendation information that other searching times are lower is shown in the page that comprises this search box, as is shown in the close region of search box in this page.Those skilled in the art will be understood that the presentation mode of above-mentioned recommendation information is only for giving an example; the presentation mode of other recommendation informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
At this, the network equipment 1 and subscriber equipment 2 cooperate to be realized providing recommendation information to the user, wherein, subscriber equipment 2 is initiated this whole operating process that recommendation information is provided when satisfying the recommendation request trigger condition, the network equipment 1 is according to the information recommendation request of subscriber equipment 2, provide recommendation information to the user, the initiation power of whole operating process is transferred to subscriber equipment 2, considered user's experience, so that the network equipment 1 can not push recommendation information with purpose subscriber equipment 2.
Preferably, in the preferred embodiment of process shown in Figure 6, in step S6061, subscriber equipment 2 obtains the user for the focus operation of described recommendation information; In step S6062, subscriber equipment 2 operates corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the network equipment 1 and obtain request, correspondingly, the related information that the network equipment 1 receives from subscriber equipment 2 obtains request, wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information; In step S6063, the network equipment 1 obtains request according to described related information, obtains the related information corresponding with described the first recommendation information; In step S6064, the network equipment 1 provides described related information to subscriber equipment 2, and correspondingly, subscriber equipment 2 receives the network equipment 1 related information that the request of obtaining sends based on described related information.
Wherein, the operation of described focus includes but not limited to any applicable to of the present invention, the user associative operation to recommendation information, such as hover operation, select operation, editing operation etc.It is the first recommendation information that described focus operates corresponding recommendation information, the related information of described the first recommendation information includes but not limited to any applicable to of the present invention, operate the relevant information of corresponding the first recommendation information with described focus, such as subordinate's search suggestion word of the first recommendation information, subordinate's link entrance of the first recommendation information, the same category information of the first recommendation information, the secondary information of the first recommendation information etc.For example, the first recommendation information is " rear end collision of motor train ", and corresponding subordinate search suggestion word comprises news, video, picture; The first recommendation information is " Sina ", and corresponding subordinate link entrance comprises the link of " Sina's homepage " and " Sina's microblogging "; The first recommendation information is " BMW 3 is ", and corresponding similar information comprises " benz C level "; The first recommendation information is " Kung Fu Panda ", and corresponding secondary information comprises the thumbnail of Kung Fu Panda.Those skilled in the art will be understood that the related information of above-mentioned focus operation and the first recommendation information is only for giving an example; the related information of other focuses existing or that may occur from now on operations or the first recommendation information is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.
For example, with reference to Fig. 7, a plurality of recommendation informations that provided by the network equipment 1 are provided subscriber equipment 2, and in step S6061, the user controls mouse and carries out hover operation at these recommendation informations, and subscriber equipment 2 obtains this hover operation of user; In step S6062, subscriber equipment 2, sends corresponding related information to the network equipment 1 and obtains request such as " recommendation information 7 " according to corresponding the first recommendation information of this hover operation, correspondingly, this related information of the network equipment 1 reception subscriber equipment 2 obtains request; In step S6063, the network equipment 1 obtains request according to this related information, obtains the related information corresponding with this first recommendation information " recommendation information 7 ", such as " related information 1 " and " related information 2 "; In step S6064, the network equipment 1 provides these related informations to subscriber equipment 2, and correspondingly, subscriber equipment 2 receives these related informations.
At this, subscriber equipment 2 is behind the recommendation information that display network equipment 1 provides, subscriber equipment 2 can also be according to user's focus operation, obtain the related information of corresponding the first recommendation information from the network equipment 1, so that the user is when browsing recommendation information, still can further obtain the related information that this focus operates corresponding the first recommendation information by the focus operation, simplified the user carries out subsequent operation to recommendation information process, for the user provides more information relevant with its focus operation, promoted user's experience simultaneously.
Those skilled in the art will be understood that to cooperate and consult Fig. 5 and Fig. 6, and in an example of the present invention, the performed operation of the network equipment shown in Figure 51 can realize providing recommendation information with the performed cooperation of subscriber equipment shown in Figure 62 equally.Particularly, in step S6011, subscriber equipment 2 detects it and whether satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment 1; In step S6012, when satisfying described recommendation request trigger condition, subscriber equipment 2 sends the information recommendation request to the network equipment 1, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition; In step S6013 (contrast is with reference to step S501), when the information recommendation request that receives from subscriber equipment 2, the network equipment 1 judgement is satisfied carries out the predetermined recommendation trigger condition of information recommendation to this subscriber equipment 2, and obtains the scenario-related information corresponding with described predetermined recommendation trigger condition; In step S504, the network equipment 1 obtains the user related information of 2 respective user of this subscriber equipment; In step S502, the network equipment 1 in conjunction with described user related information, carries out matching inquiry, to obtain corresponding recommendation information according to described scenario-related information in the recommendation information storehouse; In step S503 (contrast is with reference to step S603), the network equipment 1 provides described recommendation information to subscriber equipment 2, and correspondingly, subscriber equipment 2 receives described recommendation information; In step S605, subscriber equipment 2 offers this subscriber equipment 2 with described recommendation information.
Preferably, in this example of the present invention, the network equipment 1 is the corresponding operating of execution in step S509 also.In step S509, the network equipment 1 is according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, sets up or upgrades it is used for the recommendation information inquiry in step S502 recommendation information storehouse.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims (29)

1. method that recommendation information is provided that realizes at network equipment end, wherein, the method may further comprise the steps:
A obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment;
B carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;
C provides described recommendation information to described subscriber equipment.
2. method according to claim 1, wherein, described predetermined recommendation trigger condition comprise following at least each:
-reception is from the accessing page request of described subscriber equipment;
-reception is from the information search request of described subscriber equipment;
-reception is from the information recommendation request of described subscriber equipment;
-reception the content information of giving described subscriber equipment to be supplied.
3. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment;
Wherein, the method also comprises:
-according to described accessing page request, obtain the content of pages corresponding with described accessing page request;
Wherein, described step c also comprises:
-described content of pages is provided to described subscriber equipment.
4. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment;
Wherein, the method also comprises:
-according to described information search request, in the index information storehouse, carry out matching inquiry, to obtain the Search Results corresponding with described information search request;
Wherein, described step c also comprises:
-described Search Results is provided to described subscriber equipment.
5. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises and receives the content information to described subscriber equipment to be supplied;
Wherein, described step c also comprises:
-described content information is provided to described subscriber equipment.
6. each described method in 5 according to claim 1, wherein, the method also comprises:
X obtains the user related information of described subscriber equipment institute respective user;
Wherein, described step b comprises:
-according to described scenario-related information, in conjunction with described user related information, in described recommendation information storehouse, carry out matching inquiry, to obtain described recommendation information.
7. method according to claim 6, wherein, described user related information comprise following at least each:
-described user's historical viewings record;
-described user's individual attribute label;
-described user's group attribute label.
8. each described method in 7 according to claim 1, wherein, the method also comprises:
-reception is obtained request from the related information of described subscriber equipment, and wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information;
-obtain request according to described related information, obtain the related information corresponding with described the first recommendation information;
-described related information is provided to described subscriber equipment.
9. each described method in 8 according to claim 1, wherein, the method also comprises:
-according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, set up or upgrade described recommendation information storehouse.
10. method that recommendation information is provided that realizes at the subscriber equipment end, wherein, the method may further comprise the steps:
A detects subscriber equipment and whether satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment;
B sends the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;
C receives the recommendation information that the described network equipment sends based on described information recommendation request;
D offers described subscriber equipment with described recommendation information.
11. method according to claim 10, wherein, described recommendation request trigger condition comprise following at least each:
-described subscriber equipment represents search box;
The search box of-described subscriber equipment is activated;
-described subscriber equipment is initiated accessing page request;
-described subscriber equipment is initiated the information search request.
12. according to claim 10 or 11 described methods, wherein, the presentation mode of recommendation information described in the described step D comprise following at least each:
-described recommendation information is shown in the search box of described subscriber equipment;
-described recommendation information is shown in described subscriber equipment with page format;
-described recommendation information is shown in described subscriber equipment with the floating frame form.
13. each described method in 12 according to claim 10, wherein, the method also comprises:
-obtain the user for the focus operation of described recommendation information;
-operate corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the described network equipment and obtain request;
-receive the described network equipment to obtain the related information of asking transmission based on described related information.
14. the network equipment that recommendation information is provided, wherein, this network equipment comprises:
Recommend to trigger and determine device, be used for working as and satisfy the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition;
The recommendation information deriving means is used for according to described scenario-related information, carries out matching inquiry in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;
The recommendation information generator is used for described recommendation information is provided to described subscriber equipment.
15. the network equipment according to claim 14, wherein, described predetermined recommendation trigger condition comprise following at least each:
-reception is from the accessing page request of described subscriber equipment;
-reception is from the information search request of described subscriber equipment;
-reception is from the information recommendation request of described subscriber equipment;
-reception the content information of giving described subscriber equipment to be supplied.
16. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment;
Wherein, this network equipment also comprises:
The content of pages deriving means is used for according to described accessing page request, obtains the content of pages corresponding with described accessing page request;
Wherein, described recommendation information generator also is used for:
-described content of pages is provided to described subscriber equipment.
17. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment;
Wherein, this network equipment also comprises:
The Search Results deriving means is used for according to described information search request, carries out matching inquiry in the index information storehouse, to obtain the Search Results corresponding with described information search request;
Wherein, described recommendation information generator also is used for:
-described Search Results is provided to described subscriber equipment.
18. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the reception content information to described subscriber equipment to be supplied;
Wherein, described recommendation information generator also is used for:
-described content information is provided to described subscriber equipment.
19. each described network equipment in 18 according to claim 14, wherein, this network equipment also comprises:
The user profile deriving means is used for obtaining the user related information of described subscriber equipment institute respective user;
Wherein, described recommendation information deriving means is used for:
-according to described scenario-related information, in conjunction with described user related information, in described recommendation information storehouse, carry out matching inquiry, to obtain described recommendation information.
20. the network equipment according to claim 19, wherein, described user related information comprise following at least each:
-described user's historical viewings record;
-described user's individual attribute label;
-described user's group attribute label.
21. each described network equipment in 20 according to claim 14, wherein, this network equipment also comprises the related information generator, and described related information generator is used for:
-reception is obtained request from the related information of described subscriber equipment, and wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information;
-obtain request according to described related information, obtain the related information corresponding with described the first recommendation information;
-described related information is provided to described subscriber equipment.
22. each described network equipment in 21 according to claim 14, wherein, this network equipment also comprises:
Recommendation information storehouse updating device is used for the statistic analysis result according to a plurality of users' historical viewings record and/or historical search record, sets up or upgrades described recommendation information storehouse.
23. the subscriber equipment that recommendation information is provided, wherein, this subscriber equipment comprises:
Recommend the detection trigger device, whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment for detection of subscriber equipment;
The recommendation request dispensing device is used for sending the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;
The recommendation information receiving trap is used for receiving the recommendation information that the described network equipment sends based on described information recommendation request;
The recommendation information display device is used for described recommendation information is offered described subscriber equipment.
24. subscriber equipment according to claim 23, wherein, described recommendation request trigger condition comprise following at least each:
-described subscriber equipment represents search box;
The search box of-described subscriber equipment is activated;
-described subscriber equipment is initiated accessing page request;
-described subscriber equipment is initiated the information search request.
25. according to claim 23 or 24 described subscriber equipmenies, wherein, the presentation mode of recommendation information described in the described recommendation information display device comprise following at least each:
-described recommendation information is shown in the search box of described subscriber equipment;
-described recommendation information is shown in described subscriber equipment with page format;
-described recommendation information is shown in described subscriber equipment with the floating frame form.
26. each described subscriber equipment in 25 according to claim 23, wherein, this subscriber equipment also comprises the related information deriving means, and described related information deriving means is used for:
-obtain the user for the focus operation of described recommendation information;
-operate corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the described network equipment and obtain request;
-receive the described network equipment to obtain the related information of asking transmission based on described related information.
27. the system that recommendation information is provided, wherein, this system comprises such as each described network equipment in the claim 14 to 22 with such as each described subscriber equipment in the claim 23 to 26.
28. a browser, wherein, this browser comprises each described device in the claim 23 to 26.
29. a browser plug-in, wherein, this browser plug-in comprises each described device in the claim 23 to 26.
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