WO2017012481A1

WO2017012481A1 - Information display method and apparatus

Info

Publication number: WO2017012481A1
Application number: PCT/CN2016/089594
Authority: WO
Inventors: 余新化; 袁志俊
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2015-07-20
Filing date: 2016-07-11
Publication date: 2017-01-26
Also published as: CN106708820A; CN106708820B

Abstract

Disclosed are an information display method and apparatus. The method comprises: according to information about an information pushing scenario, monitoring whether a user terminal is in the information pushing scenario or not; and upon monitoring that the user terminal is in the information pushing scenario, displaying service information acquired according to first behaviour data of a user. By means of the method, the first behaviour data of the user can reflect the habit of a user using an application when the user terminal is in the information pushing scenario previously, so that the terminal may acquire and display service information that the user probably pays attention to in the information pushing scenario, and waiting for the user to use the application actively is not necessary. Therefore, the service information that the user pays attention to can be quickly displayed for the user.

Description

Information display method and device

The present application claims the priority of the Chinese Patent Application Serial No. No. No. No. No. No. No. No. No. No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

Technical field

The present application relates to the field of computer technologies, and in particular, to an information display method and apparatus.

Background technique

With the continuous enrichment of various types of service information on the Internet, the number of service information that users pay attention to on the user terminal every day is more and more dispersed. The user terminal includes but is not limited to: a smart phone, a tablet computer, a smart watch, a personal computer, and the like.

For example, users may have to look up headline news through information applications every day, shopping through shopping applications, paying attention to stock navigation through financial applications, and interacting with friends through social applications.

At present, the user terminal needs to obtain and display the corresponding service information based on the user's step-by-step operation on the application. However, since the service information that the user pays attention to may be many and scattered, the user may spend more time using each corresponding application. Correspondingly, the user terminal cannot quickly display the service information that the user is interested in for the user.

Summary of the invention

The embodiment of the present invention provides an information display method and device, which are used to solve the problem that the user terminal cannot quickly display the service information that the user pays attention to in the prior art.

The embodiment of the present invention provides an information pushing method and device, which are used to solve the problem that the user terminal cannot quickly display the service information that the user pays attention to in the prior art.

An information display method provided by the embodiment of the present application includes:

Monitoring, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

When it is monitored that the user terminal is in the information push scenario, the service information acquired according to the first behavior data of the user is displayed.

An information pushing method provided by the embodiment of the present application includes:

Obtain information about the information push scenario;

And according to the information of the information push scenario, monitoring whether the user terminal is in the information push scenario;

When it is monitored that the user terminal is in the information push scenario, the service information is pushed to the user terminal.

An information display apparatus provided by an embodiment of the present application includes:

The monitoring module is configured to monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

And a display module, configured to display, according to the monitoring module, that the user terminal is in the information push scenario, displaying service information acquired according to the first behavior data of the user.

An information pushing apparatus provided by the embodiment of the present application includes:

An obtaining module, configured to obtain information about a information push scenario;

a monitoring module, configured to: according to the information of the information push scenario, monitor whether the user terminal is in the information push scenario;

The pushing module is configured to push the service information to the user terminal when the monitoring module monitors that the user terminal is in the information pushing scenario.

According to the foregoing at least one technical solution, the user terminal can automatically obtain and display the service information that the user is likely to pay attention to in the current information push scenario according to the habit of the user in the different information push scenario. Waiting for the user to actively use the application, so the user can be quickly displayed the service information that the user is interested in.

DRAWINGS

The drawings described herein are intended to provide a further understanding of the present application, and are intended to be a part of this application. In the drawing:

FIG. 1 is an information display process provided by an embodiment of the present application;

FIG. 2 is a display template for displaying service information in an actual application according to an embodiment of the present application;

FIG. 3 is a schematic diagram of displaying service information according to the display template in FIG. 2 according to an embodiment of the present application; FIG.

FIG. 4 is a schematic diagram of the information pushing process corresponding to FIG. 1 according to an embodiment of the present application;

FIG. 5 is a schematic diagram of a functional architecture of an application when the information display method and the information push method are implemented in an application according to an embodiment of the present application;

FIG. 6 is a schematic structural diagram of an information display apparatus according to an embodiment of the present application;

FIG. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.

detailed description

The present invention will be further described in detail with reference to the accompanying drawings and specific embodiments.

The technical solutions of the present application will be clearly and completely described in the following with reference to the specific embodiments of the present application and the corresponding drawings. It is apparent that the described embodiments are only a part of the embodiments of the present application, and not all of them. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.

FIG. 1 is an information display process provided by an embodiment of the present application, which specifically includes the following steps:

S101: Monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario.

The execution subject of the information display process in FIG. 1 may be the user terminal. The user terminal includes but is not limited to: a personal computer, a mobile phone, a tablet computer, a smart watch, a car mobile station, and the like. The execution of the subject does not constitute a limitation on the present application.

In the embodiment of the present application, different information push scenarios may be scenarios in which the user terminal is located when different user behavior data is generated. The information push scenario in FIG. 1 may be a certain information push scenario in each of the different information push scenarios. For convenience of description, the user behavior data corresponding to the information push scenario in FIG. 1 is referred to as: user first Behavioral data. That is, the information push scenario described in FIG. 1 may be a scenario in which the user terminal is located when the first behavior data of the user is generated.

S102: Display, when monitoring that the user terminal is in the information push scenario, displaying service information acquired according to the first behavior data of the user.

Generally, the user can use an application on the user terminal to obtain service information provided by the server and corresponding to the application. The service information may refer to content data that can be displayed on the user terminal (reflecting the visual interface of the service), and may also refer to an application interface (reflecting the service logic and functions of the service) that can be used by the user terminal. and many more.

For example, users can use the shopping application to obtain various types of product information; users can use the airline application to check ticket information and hotel information, as well as book flights and hotels; users can use the information application to view the latest news information. And comment on the news information, etc.; users can use the reading application, view the serial novel information, and download serial novels; and so on. The embodiments of the present application are mainly elaborated based on the behavior of the user "using the application on the user terminal".

User behavior data can be generated on the user terminal after the user uses the application. For example, the user behavior data may specifically be the name of the application used by the user on the user terminal, the application type to which the application belongs, the start time point of using the application, the time duration of using the application, and the use of the application. The geographic location where the user terminal is located, the behavioral content data generated when the content is used, and the message of interaction between the user terminal and the server during use by the user, and the like. Table 1 below shows a portion of the user behavior data generated by a user terminal on November 11, 2014:

Table 1

It can be seen that Table 1 contains a total of 5 rows of data, and each row of data is a set of user behavior data.

In the embodiment of the present application, the behavior behavior of the user may be analyzed according to the user behavior data that has been generated, and it is estimated that the user may be on the user terminal in a different scenario (the scenario may be the information push scenario). The application that will be used.

More specifically, the user uses the application to obtain the corresponding service information. In the embodiment of the present application, in order to implement the intelligentization of the service and improve the user experience, the user may not use the application actively, but according to the information of the user terminal. The push scenario, and the corresponding user first behavior data, actively acquire and display the service information that the user may want to obtain, or other information similar to the service information, in this information push scenario, so that the user does not have to The application is actively used to obtain the corresponding service information, but can be performed by the user terminal and/or the server and/or other devices.

The following describes the information push scenario and the method of determining the information push scenario.

Since similar applications can provide users with similar service information, it is possible to analyze the habits of users using each type of application based on the application category to which each application belongs, that is, analyze the user's habit at which time for each type of application. And/or at which time period, and/or at which geographic location the application is used. In the embodiment of the present application, the information push scenario may quantitatively reflect the above user habits, and the information of the information push scenario is used to determine whether the user terminal is in the information push scenario.

For a certain information push scenario, it is assumed that in the information push scenario, the user often uses an application or a certain type of application. The information of the information push scenario may include: a moment when the user frequently uses the application or the application in the information push scenario (hereinafter may be referred to as a moment), the user uses the application each time or the class should The duration of the duration (hereinafter referred to as the time period) and the geographical location of the user terminal (hereinafter may be referred to simply as the geographic location).

In practical applications, the geographic location may be represented by latitude and longitude. For example, the geographic location may be 30 degrees north latitude and 120 degrees east longitude, expressed as: (30.00, 120.00); or may be represented by a specific place name, for example, The geographical location is represented by city names such as Beijing, Shanghai, and Hangzhou.

Continue to use Table 1 as an example. For each application used by the user in Table 1, it can be determined that the information push scenario corresponding to each application is as shown in Table 2 below:

Table 2

It can be seen that Table 2 contains a total of 5 rows of data, and each row of data corresponds to an information push scenario.

In the embodiment of the present application, an information push scenario may be separately determined according to each row of data in Table 1, that is, corresponding to one row of data in Table 2. For example, for the information push scenario determined according to the first row data in Table 1, the user often uses the "shopping application" application in the information push scenario, and the information of the push scenario is time (01:35) and geographic location ( 30.00, 120.00), corresponding to the first row of data in Table 2. It should be noted that, in general, the behavior of the user on the user terminal is performed on a daily basis. Accordingly, regarding the moment, only the part of time, minute, and second may be considered, regardless of the part of the year, month, and day. In this case, for the same information push scene, it also appears in a daily cycle.

Further, the information push scenario corresponding to the application category may be determined according to an application category to which each application used by the user belongs.

Specifically, the information push scenario corresponding to each application belonging to the at least one application category may be merged for the at least one application category, and a larger information push scenario may be re-determined as the information push scenario corresponding to the at least one application category.

More specifically, for the cumulative data of Table 2 (according to the daily user behavior data, a table similar to Table 2 can be generated, and the collection of data in a plurality of such tables can be referred to as the accumulation of Table 2. Data) Probability statistics can be obtained by combining the information push scenarios in the accumulated data of Table 2 according to the application category, and then determining the information push scenario corresponding to the application category, as shown in Table 3 below:

应用类别Application category	时间段period	地理位置Geographic location
购物类、彩票类Shopping class, lottery class	00:00～02:0000:00～02:00	30.00，120.0030.00,120.00
彩票类Lottery class	11:00～13:0011:00～13:00	30.00，120.0030.00,120.00
航旅类Navigation class	14:00～15:0014:00～15:00	30.00，120.0030.00,120.00
资讯类Information class	18:00～23:0018:00～23:00	30.00，120.0030.00,120.00

table 3

In the embodiment of the present application, each row of data in Table 3 can be used as a determined information to push a scenario. For example, for the information to be pushed according to the information of the first row of data in Table 3, the user often uses two types of applications, namely, a shopping class and a lottery ticket, in the information push scenario, and the information of the information push scenario is a time period (00:00 to 02: 00) and geographical location (30.00, 120.00).

In the embodiment of the present application, at least one of the information of the scenario push information may be used to monitor whether the user terminal is in the information push scenario.

Continue to use the information determined in Table 3 to push the scenario as an example.

In the example 1, it is assumed that the monitoring is performed on the basis of the time period. If the current time is monitored within the time period of the information push scenario, it can be considered that the user terminal is currently in the information push scenario. For example, if it is detected that the current time is 01:00, it can be considered that the user terminal is currently in the information push scenario corresponding to the first row of data in Table 3.

In the example 2, it is assumed that the current time is within the time period of a certain information push scenario, and the user terminal is currently in the information push scenario. For example, suppose that the current time is monitored as 01:00, the geographic location of the current user terminal is (40.00, 120.00), although the current time falls within the time range of 00:00 to 02:00 in Table 3, however, Because the geographic location of the current user terminal is not the same as the geographic location (30.00, 120.00) corresponding to the time period from 00:00 to 02:00, it can be considered that the user terminal is not currently in the first of Table 3. The information corresponding to the row data is pushed to the scene.

In addition, for the information push scenario determined in Table 2, the information of the information push scenario includes the time. Therefore, it is also possible to monitor based on the time. If the current time is monitored as the time at which the information is pushed for a certain information, it can be considered that the user terminal is currently in the information push scenario. For example, if it is detected that the current time is 01:35, it can be considered that the user terminal is currently in the information push scenario corresponding to the first row of data in Table 2.

In the embodiment of the present application, according to the first behavior data of the user, the service information that the user may want to obtain under the information push scenario in the user terminal may be presumed, and the service information may be acquired and displayed.

Through the above method, the user terminal can automatically obtain and display the service information that the user is likely to pay attention to in the current information push scenario according to the habit of the user in the different information push scenario, without waiting for the user to actively use the application. The service information that the user is interested in can be quickly displayed to the user.

The following describes a method for acquiring service information according to the first behavior data of the user and displaying the obtained service information.

In this embodiment of the present application, the service information may be obtained from a server of an application on the user terminal. Specifically, the user terminal may send related information of the first behavior data of the user to the server, and receive service information that is sent by the server according to the related information.

The user terminal can obtain the service information from the server and display the obtained service information when the user terminal is in the information push scenario, which is applicable to the scenario with low real-time requirements. The user terminal may also obtain the service information from the server in advance, and save the obtained service information locally. When monitoring the user terminal to be in the information push scenario, the user terminal may not interact with the server, but search for the locally saved service information. And display the service information, this way is more real-time. The service information may be determined according to related information of the first behavior data of the user.

Further, the related information of the first behavior data of the user includes at least one of the following: information of the information push scenario; behavior content data included in the user first behavior data; and the user first behavior data. The corresponding application category.

When the related information includes information of the information push scenario, the service information may include service information mapped with information of the information push scenario. The mapping relationship between each information push scenario and each service information may be specified by a server or a user terminal, which is not limited in this application.

When the related information includes behavior content data included in the first behavior data of the user, the service information may include service information related to the behavior content data.

For example, when the behavior content data is "booking a ticket", since the user may also reserve a hotel after booking the ticket, and may pay attention to the weather conditions on the day of the flight, the service information related to the "scheduled ticket" may be hotel information, weather. Service information such as forecast information.

When the related information includes an application category corresponding to the first behavior data of the user, the service information may include: service information that belongs to the same application category as the application category corresponding to the first behavior data of the user.

Still speaking, the application category corresponding to the “scheduled ticket” may be a navigation class, and the service information may be service information belonging to the navigation class, or service information belonging to the weather category, and the like.

For example, when it is monitored that the current user terminal is in the information push scenario corresponding to the second row of data in Table 3, correspondingly, the user first behavior data may be the third row of data in Table 1, and the information of the information push scenario may be The time period (11:00 to 13:00) and/or the geographical position (30.00, 120.00), the behavior content data included in the first behavior data of the user may be “Browse the two-color ball draw situation”, and the first action data of the user corresponds to The application category may be a “lottery class”, and the service information displayed by the user terminal when monitoring that the user terminal is in the information push scenario may be: belonging to the “lottery class” or belonging to an application category related to the “lottery class” (eg “ Service information of financial management, etc.)

For example, when it is monitored that the current user terminal is in the information push scenario corresponding to the fourth row of data in Table 3, correspondingly, the user behavior data may be the last row of data in Table 1, and the information of the information push scenario may be a time segment. (18:00～23:00) and/or geographical location (30.00, 120.00), the behavior content data included in the user behavior data may be “browsing headline information”, and the application category corresponding to the user behavior data may be “information class” The service information displayed by the user terminal when monitoring that the user terminal is in the information push scenario may be: service information belonging to “information class” or belonging to an application category (such as “stock class”) related to “information class”. .

It should be noted that the service information described in this application may be obtained by the server from at least one third-party server according to the related information, or may be generated by the server itself. The third party server may be a server provided by a third party service provider.

Further, receiving the service information that is sent by the server according to the related information includes: receiving service information that is sent by the server according to the related information and the service information format and that has the service information format.

Continuing with the above example, the server obtains the information belonging to the “information class” according to the related information, and further extracts the headline information from the information belonging to the “information class”, and pushes it as the service information to the user terminal for display. According to the previous user first behavior data, the service information is likely to be the service information that the user currently wants to obtain, and the user does not need to actively use the application to obtain the service information, thereby improving the service at the user terminal. The efficiency of the information also enhances the user experience.

It should be noted that the service information format may be defined on the server side or on the user terminal side. The specific content of the service information format is not limited in the embodiment of the present application. In practical applications, card model language (CML), or Extensible Markup Language (XML) data format, or Document Object Model (DOM) data format can be used as service information. format.

The description will be made by taking CML as the service information format as an example. CML is a data format similar to XML. The server can format the service information according to the CML format specification. After the user terminal obtains the processed service information, it can be unified in the corresponding user interface (User Interface, Displayed in the UI) or in the View. The displayed interface effects are based on various card styles. The current CML format specification is shown below for reference (braces) Content inside):

In the embodiment of the present application, the user terminal may filter and obtain the obtained service information. Then the above steps In step S102, displaying the service information may include: displaying, according to the information filtering rule, the service information acquired according to the first behavior data of the user, and displaying the service information.

For example, it is assumed that the application category corresponding to the first behavior data of the user is “information class”. Correspondingly, the user terminal may obtain service information belonging to “information class” and/or “stock class” from the server, and in actual application, the user The service information of the "stock class" may not be concerned. In this case, the user terminal may filter out the service information of the "information class" from the obtained service information for display. In this way, the user experience can be further improved.

In practical applications, the step of filtering the service information may be performed by the server, by the user terminal, or by the server and the user terminal. Further, since the service information received by the user terminal is more, the traffic cost of the user is higher. Therefore, for the user, the step of filtering the service information may be performed by the server, in which case the user terminal Receiving the filtered service information can reduce the traffic cost of the user.

Further, the information filtering rule may be automatically set by the server or the user terminal according to each information push scenario, or may be manually set by the user for the server or the user terminal, so that the user can obtain the desired service information.

The information filtering rule may include: filtering, from the service information acquired according to the first behavior data of the user, service information that is consistent with the set application category and the set application category.

The information filtering rule may specifically include one or more sets of information filtering conditions, where each group of information filtering conditions may correspond to one information pushing scenario. For example, a set of information filtering conditions that have been set in the actual application are shown in Table 4:

Table 4

It can be seen that the information filtering condition in Table 4 may be determined according to the user behavior data corresponding to the first row data in Table 1, or may be determined according to the information corresponding to the first row data in Table 3. of. In this application scenario, the user is likely to use the shopping application, so it is possible to filter out the shopping-related, and/or emerging time interval ranges that match the time periods in Table 4, and/or the geographic location that appears. The service information matching the geographic location in Table 4 is provided to the user terminal for display, so that the user can use the service information without using the shopping application, thereby increasing the channel for obtaining the service information on the user terminal.

In addition, according to the above description, the information filtering condition in Table 4 can also be manually set by the user. For the information push scenario, it is assumed that the user does not want to obtain shopping related service information in the information push scenario in the future, but wants to obtain information related information. The service information, the user can also change the data content corresponding to the "application category" in Table 4 from "Shopping" to "Info" through the user terminal.

In the embodiment of the present application, in general, the user terminal may display the service recommendation information after the screening operation to the user. Of course, in practical applications, since the user may have different preferences for different service information, it is also possible to provide a function that the user can pre- or in real-time use the user terminal for different service information, and whether to allow the server to push the The service information, and whether the user terminal is allowed to display the service information for setting, the user terminal may save the setting of the user as the display setting information, and may perform the information of the scene by pushing the display setting information and the information corresponding to the service information. Association.

Correspondingly, in the above step S102, displaying the service information may include: acquiring and parsing display setting information corresponding to the information of the information push scenario, and displaying the basis according to the parsing that the display setting information indicates that the service information is allowed to be displayed. Service information.

For example, assuming that the user does not want to see the service information of the navigation class in the near future, the user can set the user terminal so that the user terminal does not display the service information even if the service information of the navigation class is obtained from the server, thereby The applicable scenario of the information display method provided by the embodiment of the present application is added, and the user experience is improved.

In the embodiment of the present application, as mentioned above, the user terminal obtains the service information with the service information format from the server. Correspondingly, the user terminal can display the service information according to a display template to which the service information format is applicable.

Further, when there are multiple display templates, the display templates can be distinguished based on the “display template identification”. In this case, the user terminal may receive the display template identifier sent by the server in addition to the service information from the server, and then display the service information, which may include: displaying the template according to the display template identifier. The service information is displayed.

It should be noted that the display template identifier may be defined in the service information format, or may be separately defined and then associated with the service information. For example, when CML is adopted as the service information format, the field "CML type" in the above CML format specification can be used to save the display template identifier, and each set value of the "CML type" field can respectively represent a display. Template ID.

In a practical application, the display template may be a UI or a view defined by a server or a user terminal, and the user terminal displays the service information, which may be implemented by performing UI rendering on the service information by using the display template. The description of the CML data format is continued by taking the service information format as an example.

FIG. 2 shows a display template for displaying service information in practical applications. It can be seen that the display template mainly includes four areas, which are:

Logo text, which can be used to display the title and description of the service information;

Primary fields that can be used to display the main content of the service information;

The second area and the auxiliary fields (secondary fields, auxiliary fields) may be used to display non-primary content of the service information;

An operation area that can be used to place space for operating on service information, such as buttons, barcodes, QR codes, and the like.

To further illustrate, for a certain service information related to news in an actual application, FIG. 3 is a schematic diagram of displaying the service information according to the display template in FIG. 2 . For ease of understanding, each area is identified by a dashed box and an arrow. It can be seen that the corresponding content has been displayed in the four areas of the logo text, the main area, the second area, and the additional area and the operation area.

It should be noted that the specific manner of displaying the template and the specific manner of displaying the service information according to the display template are not limited. FIG. 2 and FIG. 3 are only examples, and are not limited thereto.

In the embodiment of the present application, the habit of the user using the application on the user terminal may also change.

For example, assuming that the user is used to using the lottery application at 12:00 every day to view the two-color ball lottery information, according to the method provided by the present application, the user terminal can display the acquired service information belonging to the lottery class at 12:00 every day, so as to facilitate the user to view. . However, the user has watched the network video using the video application at 12:00 every day in the last few days, in which case, if the user terminal continues to display the service information belonging to the lottery class at 12:00 every day, it may not meet the current needs of the user.

In order to solve the problem of the above example, after determining the information push scenario, the user terminal may further update the first behavior data of the user corresponding to the information push scenario according to the recently accumulated user behavior data. Specifically, the behavior content data included in the previous user first behavior data may be “view two-color ball lottery information”, and the behavior content data may be updated to “view network video”. In this case, the service information that is displayed by the user terminal and is obtained according to the updated user first behavior data may be the service information belonging to the video application class, which is more in line with the current habit of the user.

For example, assuming that the user is accustomed to using the lottery application at 12:00 every day, according to the method provided by the present application, the user terminal can display the acquired service information belonging to the lottery class at 12:00 every day for the user to view. However, the user has used the lottery application at 10:00 every day in the last few days, in which case, if the user terminal continues to display the service information belonging to the lottery class at 12:00 every day, it may not meet the current needs of the user.

In order to solve the problem of the above example, after determining the information push scenario (according to the foregoing description, the information of the information push scenario may include “12:00”), the user terminal may also refer to the user behavior data according to the recently accumulated user behavior data. The information push scenario is updated. Specifically, "12:00" included in the information of the information push scenario may be updated to "10:00". In this case, the user terminal can display the service information belonging to the lottery class at 10:00 every day, which is more in line with the current habit of the user.

According to the description of the above two examples, in order to facilitate the update operation, the mapping relationship between the information push scenario and the user's first behavior data may be established in advance. In this case, for the step S102, when the user terminal is in the information push scenario, the service information obtained according to the user behavior data is displayed, which may include: when monitoring that the user terminal is in the information push scenario, according to the The mapping relationship between the information of the information push scenario and the first behavior data of the user, determining the first behavior data of the user of the information mapping of the information push scenario; and displaying the service information acquired according to the first behavior data of the user.

Further, after displaying the service information acquired according to the first behavior data of the user, the method further includes: updating the first behavior data in the mapping relationship by using the second behavior data of the user; or generating the first behavior of the user by using The other information in the data pushes the information of the scene, and updates the information of the information push scene in the mapping relationship.

The second behavior data of the user may be the user behavior data selected according to the preset policy in all existing household behavior data, or the “commonly accumulated user behavior data” mentioned in the above two examples. .

The above is the information display method provided by the embodiment of the present application, and the information is displayed in the embodiment of the present application. The embodiment of the present application uses the server as the execution body to perform the information push process corresponding to the information display process in FIG. As shown in FIG. 4, the following steps are specifically included:

S401: Acquire information about a information push scenario.

The execution body of the information display process in FIG. 4 may be a server. The server includes, but is not limited to, a server corresponding to an application on the user terminal, a third-party device, and the like.

S402: According to the information of the information push scenario, monitor whether the user terminal is in the information push scenario.

S403: Push the service information to the user terminal when monitoring that the user terminal is in the information push scenario.

In this embodiment, the user terminal may also monitor whether the user is in the information push scenario. In this case, the server may not actively push the service information to the user terminal, but may wait for the user terminal to monitor the self. When the server is in the information push scenario, when the server requests the service information, the server sends the service information to the user terminal.

Through the above method, the server can automatically push the service information that the user is likely to pay attention to in the current information push scenario to the user terminal according to the habit of using the application in the different information push scenario, without waiting for the user to actively use the application, thereby making The user terminal can quickly display the service information that the user is interested in for the user.

In the embodiment of the present application, the obtaining information of the information push scenario may be: receiving the information of the information push scenario sent by the user terminal, or determining the information of the information push scenario according to the first behavior data of the user. .

Obviously, the former acquisition method is to determine the information of the information push scenario by the user terminal, and the latter acquisition method is to determine the information of the information push scenario by the server, and comparatively, the information obtained by the former manner pushes the scenario. The information can reflect the real needs of the user, so that the service information pushed by the server is correspondingly more in line with the real needs of the user; and when the information of the information push scenario is obtained by the latter method, the processing load of the user terminal can be reduced. In an actual application, the manner of obtaining the information of the information push scenario may be selected according to the specific application scenario.

In the embodiment of the present application, when the user terminal requests the server to obtain the service information, the related information of the first behavior data of the user may be sent to the server. Correspondingly, the server may receive the information about the first behavior data of the user sent by the user terminal. Further, in the above step S403, pushing the service information to the user terminal may specifically include: pushing the service information acquired from the at least one third-party server to the user terminal according to the related information. In this way, the validity of the service information pushed by the server to the user terminal can be improved.

Further, the pushing the service information to the user terminal according to the related information may specifically include: pushing the service information having the information format to the user terminal according to the related information and the information format. The information about the first behavior data of the user includes at least one of the following: behavior content data included in the first behavior data of the user, and an application category corresponding to the first behavior data of the user.

It should be noted that, if the server obtains the information of the information push scenario in the second acquisition manner, the server may determine the information of the information push scenario by itself, and therefore, the related information of the user behavior data sent by the user terminal may not include : Information push scenario information.

Similarly, if the server obtains the information of the information push scenario in the first manner of obtaining, the server does not determine the information of the information push scenario by itself, and therefore, the information of the information push scenario can be obtained from the user terminal, where the user The related information of the behavior data may include: information of the information push scenario.

In the embodiment of the present application, when the related information includes the application category, pushing the service information to the user terminal may include: acquiring service information corresponding to the application category according to the application category, and pushing the service information to the user terminal. The obtained service information corresponding to the application category.

In the embodiment of the present application, when the related information includes the behavior content data, pushing the service information to the user terminal may include: acquiring, according to the behavior represented by the behavior content data, a behavior similar to the behavior The data is used to push the requested data as the service information to the user terminal. For example, when the behavior content data included in a certain related information is “query top product information”, it can be inferred that the user may have a need to purchase clothing, and the new jacket product information and other parts of the clothing product information may be used as The service information is pushed to the user, so that it is not only convenient for the user to purchase the shirt, but also for the user to purchase other clothes matched with the shirt, thereby improving the user experience.

The information display method and the information push method provided by the embodiment of the present invention are implemented in different applications, and may be implemented on the same application.

As shown in FIG. 5, the overall functional architecture of the application when the information display method and the information push method are implemented as one application is shown.

The application can be installed on the user terminal. On the user terminal side, the application is mainly used to collect user behavior data from the user terminal itself or from a third party device, and based on the analysis of the user behavior data, determine different information push scenarios. The behavioral habits and preferences of the user can further monitor the current information push scenario, and obtain and display the service information corresponding to the current information push scenario from the server side, wherein the service information is based on the current information push scenario, the user's Behavioral habits and preferences (which can be reflected by the user's first behavioral data) are determined.

Correspondingly, the server corresponding to the application may at least include the service information data center on the server side in FIG. 5, and the service information data center may generate the service information by itself or obtain the service information from the third-party server. The service information data center can push the scenario according to the information of the user terminal, and determine the service information that the user is likely to pay attention to from the existing service information, and send it to the user terminal for display as the service information.

The above is the information display method and the information push method provided by the embodiment of the present application. Based on the same idea, the embodiment of the present application further provides a corresponding information display device and an information push device, as shown in FIG. 6 and FIG.

FIG. 6 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure, which specifically includes:

The monitoring module 601 is configured to monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

The display module 602 is configured to display the service information acquired according to the first behavior data of the user when the monitoring module 601 monitors that the user terminal is in the information push scenario.

The information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.

The device also includes:

The service information module 603 is configured to obtain service information according to the first behavior data of the user before the display module 602 displays the service information acquired according to the first behavior data of the user;

The service information module 603 is specifically configured to: before the display module 602 displays the service information acquired according to the first behavior data of the user, send the related information of the first behavior data of the user to the server, and receive the server according to the And the service information that is sent by the related information; or, before the display module 602 displays the service information acquired according to the first behavior data of the user, searching for locally saved service information, where the service information is according to the user The relevant information of the first behavior data is determined.

The service information module 603 is specifically configured to: receive service information that is sent by the server according to the related information and the service information format and that has the service information format.

The device also includes:

a display template module 604, configured to receive a display template identifier sent by the server;

The display module 602 is specifically configured to display the service information according to the display template indicated by the display template identifier.

The related information of the first behavior data of the user includes at least one of the following:

The information pushes information of the scene;

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.

When the related information includes information of the information push scenario, the service information includes service information mapped with information of the information push scenario; or when the related information includes the first behavior data included in the user When the content data is used, the service information includes service information related to the behavior content data; or when the related information includes an application category corresponding to the first behavior data of the user, the service information includes: an application to which the application belongs. The service information of the same category as the application category corresponding to the first behavior data of the user.

The display module 602 is specifically configured to: acquire and parse display setting information corresponding to the information of the information push scenario; and display the service information when parsing the display setting information to indicate that the service information is allowed to be displayed.

The service information is obtained by the server from at least one third party server according to the related information.

The display module 602 is specifically configured to: when the monitoring module monitors that the user terminal is in the information push scenario, determine the information push scenario according to the mapping relationship between the information of the information push scenario and the first behavior data of the user. The user first behavior data of the information mapping; displaying the service information acquired according to the first behavior data of the user.

The device also includes:

The update module 605 is configured to: after the display module displays the service information acquired according to the first behavior data of the user, update the first behavior data in the mapping relationship by using the second behavior data of the user, or use the generated user The other information in the behavior of the data pushes the information of the scene, and updates the information of the information push scenario in the mapping relationship.

The above-mentioned device as shown in FIG. 6 can be located on the terminal.

FIG. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure, which specifically includes:

The obtaining module 701 is configured to obtain information about a information push scenario.

The monitoring module 702 is configured to monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

The pushing module 703 is configured to: when the monitoring module monitors that the user terminal is in the information pushing scenario, push the service information to the user terminal.

The pushing module 703 is specifically configured to: receive information related to the first behavior data of the user sent by the user terminal; and, according to the related information, push the service information acquired by the at least one third-party server to the user terminal.

The related information of the user behavior data includes at least one of the following:

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.

The above specific device as shown in FIG. 7 can be located on the server.

The embodiment of the present invention provides an information display method and device, which monitors whether a user terminal is in the information push scenario according to the information of the information push scenario, and displays the basis according to the monitoring when the user terminal is in the information push scenario. The service information obtained by the user first behavior data. Through the above method, the user first behavior data may reflect the user's habit of using the application when the user terminal is in the information push scenario, and the terminal may obtain and display the service information that the user is likely to pay attention to in the information push scenario. Instead of waiting for the user to actively use the application, the user can be quickly displayed with the service information of interest to the user.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.

Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.

It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device including the element.

Those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware. Moreover, the application can employ a computer program product embodied on one or more computer usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer usable program code embodied therein. form.

The above description is only an embodiment of the present application and is not intended to limit the application. Various changes and modifications can be made to the present application by those skilled in the art. Any modifications, equivalents, improvements, etc. made within the spirit and scope of the present application are intended to be included within the scope of the appended claims.

Claims

An information display method, comprising:

Monitoring, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

When it is monitored that the user terminal is in the information push scenario, the service information acquired according to the first behavior data of the user is displayed.
The method according to claim 1, wherein the information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.
The method according to claim 2, wherein before the displaying the service information acquired according to the first behavior data of the user, the method further comprises: acquiring the service information according to the first behavior data of the user;

The obtaining the service information according to the first behavior data of the user includes:

Transmitting, to the server, related information of the first behavior data of the user, and receiving service information that is sent by the server according to the related information; or

The locally saved service information is found, wherein the service information is determined according to related information of the first behavior data of the user.
The method of claim 3, wherein the receiving the service information that is sent by the server according to the related information comprises:

Receiving service information that is sent by the server according to the related information and the service information format and having the service information format.
The method of claim 3 or 4, wherein the method further comprises:

Receiving a display template identifier sent by the server;

Display service information, including:

Displaying the service information according to the display template indicated by the display template identifier.
The method according to claim 3 or 4, wherein the information related to the first behavior data of the user comprises at least one of the following:

The information pushes information of the scene;

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.
The method of claim 6 wherein:

When the related information includes information of the information push scenario, the service information includes Sending information about the information mapped by the scene; or

When the related information includes behavior content data included in the first behavior data of the user, the service information includes service information related to the behavior content data; or

When the related information includes an application category corresponding to the first behavior data of the user, the service information includes: the service information of the application category that belongs to the same application category as the first behavior data of the user.
The method of claim 3 or 4, wherein displaying the service information comprises:

Obtaining and parsing display setting information corresponding to the information of the information push scenario;

The service information is displayed when the display setting information indicates that the display of the service information is permitted.
The method according to claim 3 or 4, wherein said service information is obtained by said server from said at least one third party server based on said related information.
The method of claim 2, wherein displaying the service information acquired according to the user behavior data when the user terminal is in the information push scenario is monitored, including:

Determining, according to the mapping relationship between the information of the information push scenario and the first behavior data of the user, the user first behavior data of the information mapping of the information push scenario is determined when the user terminal is in the information push scenario;

The service information acquired according to the first behavior data of the user is displayed.
The method of claim 10, wherein after the displaying the service information obtained according to the first behavior data of the user, the method further comprises:

Updating the first behavior data in the mapping relationship by using the second behavior data of the user; or

The information of the information push scenario in the mapping relationship is updated by using other information in which the user first behavior data is generated to push the information of the scenario.
An information pushing method, comprising:

Obtain information about the information push scenario;

And according to the information of the information push scenario, monitoring whether the user terminal is in the information push scenario;

When it is monitored that the user terminal is in the information push scenario, the service information is pushed to the user terminal.
The method of claim 12, wherein the pushing the service information to the user terminal comprises:

Receiving related information of the first behavior data of the user sent by the user terminal;

And according to the related information, the service information acquired from the at least one third-party server is pushed to the user terminal.
The method according to claim 13, wherein the information about the user behavior data comprises at least one of the following:

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.
An information display device, comprising:

The monitoring module is configured to monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario;

And a display module, configured to display, according to the monitoring module, that the user terminal is in the information push scenario, displaying service information acquired according to the first behavior data of the user.
The device according to claim 15, wherein the information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.
The device of claim 16 wherein said device further comprises:

a service information module, configured to obtain service information according to the first behavior data of the user before the display module displays the service information acquired according to the first behavior data of the user;

The service information module is specifically configured to: before the display module displays the service information acquired according to the first behavior data of the user, send the related information of the first behavior data of the user to the server, and receive the server according to the And the service information that is sent by the related information; or, before the display module displays the service information acquired according to the first behavior data of the user, searching for locally saved service information, where the service information is based on the first behavior of the user The relevant information of the data is determined.
The device according to claim 17, wherein the service information module is specifically configured to: receive service information that is sent by the server according to the related information and the service information format and that has the service information format.
The device of claim 17 or 18, wherein the device further comprises:

a display template module, configured to receive a display template identifier sent by the server;

The display module is specifically configured to display the service information according to the display template indicated by the display template identifier.
The device according to claim 17 or 18, wherein the information about the first behavior data of the user comprises at least one of the following:

The information pushes information of the scene;

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.
The apparatus according to claim 20, wherein when said related information includes information of said information push scenario, said service information includes service information mapped with information of said information push scenario; or When the related information includes the behavior content data included in the first behavior data of the user, the service information includes service information related to the behavior content data; or when the related information includes the first behavior data of the user. When the category is applied, the service information includes: the service category to which the application category belongs and the application category corresponding to the first behavior data of the user.
The device according to claim 17 or 18, wherein the display module is specifically configured to: acquire and parse display setting information corresponding to information of the information push scenario; and parse out the display setting information to indicate display permission The service information is displayed when the service information is available.
The apparatus according to claim 17 or 18, wherein said service information is obtained by said server from said at least one third party server based on said related information.
The device according to claim 16, wherein the display module is configured to: when the monitoring module monitors that the user terminal is in the information push scenario, push the information of the scenario according to the information and the user first a mapping relationship of behavior data, determining first user behavior data of the information mapping of the information push scenario; displaying service information acquired according to the first behavior data of the user.
The device of claim 24, wherein the device further comprises:

And an update module, configured to: after the display module displays the service information acquired according to the first behavior data of the user, update the first behavior data in the mapping relationship by using the second behavior data of the user, or use the generated user first The other information in the behavior data pushes the information of the scene, and updates the information of the information push scene in the mapping relationship.
An information pushing device, comprising:

An obtaining module, configured to obtain information about a information push scenario;

a monitoring module, configured to: according to the information of the information push scenario, monitor whether the user terminal is in the information push scenario;

The pushing module is configured to push the service information to the user terminal when the monitoring module monitors that the user terminal is in the information pushing scenario.
The device according to claim 26, wherein the pushing module is configured to: receive information related to first behavior data of the user sent by the user terminal; and push, from the at least one third party, the user terminal according to the related information Service information obtained by the server.
The device according to claim 27, wherein the information about the user behavior data comprises at least one of the following:

Behavior content data included in the first behavior data of the user;

The application category corresponding to the first behavior data of the user.