CN107454126B

CN107454126B - Message pushing method, server and terminal

Info

Publication number: CN107454126B
Application number: CN201610383225.9A
Authority: CN
Inventors: 赵卜
Original assignee: Huawei Device Co Ltd
Current assignee: Huawei Device Co Ltd
Priority date: 2016-05-31
Filing date: 2016-05-31
Publication date: 2021-10-22
Anticipated expiration: 2036-05-31
Also published as: CN107454126A

Abstract

The invention provides a message pushing method, a server and a terminal, relates to the field of terminals, and aims to determine the relative position information of a user according to a label of a terminal access network and further provide personalized pushing information for the user according to the relative position information of the user. The application server acquires label information of a terminal access network; the tag information is used for indicating the location attribute of the access network; the application server determines the relative position information of the current position of the terminal according to the label information of the access network; the relative position information is used for indicating the attribute of the current position of the terminal; the application server determines push content according to the relative position information and generates a push request message according to the push content; and the push request message carries the push content.

Description

Message pushing method, server and terminal

Technical Field

The present invention relates to the field of terminals, and in particular, to a message pushing method, a server, and a terminal.

Background

At present, a terminal can perform data analysis on an operation log and system setting information of a user to obtain some attribute information of the user, and then can perform accurate marketing or optimize product design according to the attribute information of the user. Among them, "location information" is an important user attribute information.

The terminal can acquire the IP address of the terminal access point and then query an IP library according to the IP address to acquire the geographic position information of the terminal. And then the App operated by the terminal can push marketing information and the like related to the user for the user according to the geographical position information of the terminal.

The terminal system provides only one accurate geographical position information for the App, and the App can only push messages for users according to the geographical position information. Such as: the geographical position information provided by the terminal to the App is 'market A', and the App determines the push content for the user according to 'market A'. In fact, the content pushed by the prior art is only related to the geographical location information, and is not related to the needs of the user, and cannot effectively meet the actual needs of the user. Therefore, the existing technology cannot provide personalized push information for users.

Disclosure of Invention

The invention provides a message pushing method, a server and a terminal, which determine the relative position information of a user according to a label of a terminal access network and further provide personalized pushing information for the user according to the relative position information of the user.

In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:

in a first aspect, a message pushing method is disclosed, which includes:

the application server firstly acquires the label information of the terminal access network. The application server is a server corresponding to an application installed in the terminal, and may be used for acquiring tag information of an access network when a user clicks to run the application, or may be used at other time points. In addition, the tag information is used to indicate a location attribute of the access network, and may be a home network, an office network, a public network, or the like. Then, the application server determines the relative position information of the current position of the terminal according to the label information of the access network; the relative position information is used for indicating the attribute of the current position of the terminal. Such as: and the label information of the access network is a home network, so that the current position of the terminal is the home. Furthermore, the application server may determine push content according to the relative position information, and generate a push request message according to the push content; the push request message carries the push content. Such as: the relative position information is office, and marketing activities or contents related to the office can be pushed.

In the prior art, the geographic position information of the user can be determined through the IP address of the access network, but the premise is that the user does not access the network through the proxy server, otherwise, the geographic position information of the user cannot be determined. In addition, the geographic location information is not related to the user in attribute, so that the message pushed according to the geographic location information in the prior art may not meet the actual requirement of the user. For example, if the geographic location information of the user is determined according to the IP address of the access network, it is determined that the user is around a certain shopping mall, and therefore discount promotion information of the shopping mall is pushed to the user. In fact, the user is in the office, the demand for discount sales promotion information in the market is not high, and thus the prior art cannot provide personalized information services for the user, such as message pushing and the like.

The application server of the invention obtains the label information of the terminal access network, because the label information shows the position attribute of the access network, the application server can determine the relative position information of the current position of the terminal according to the label information, such as: home, office or public place, and the like, and further pushes corresponding messages according to different relative positions. The method and the device can provide more personalized information service which is more suitable for the actual requirements of the user according to the attributes of the place where the user is located.

With reference to the first aspect, in a first possible implementation manner of the first aspect, the obtaining, by the application server, a tag of a terminal access network specifically includes:

the application server can monitor the network access state of the terminal in real time. When the network access state of the terminal changes, for example, the network access state of the terminal changes from a connection state to a disconnection state and then to a connection state when the network access state of the terminal changes from the a network to the B network, the terminal broadcasts the tag information of the newly accessed network, and the application server can receive the tag information of the accessed network.

Or, the application server may actively send a network tag request message to the terminal, and receive the tag information of the access network sent by the terminal.

Here, the interaction between the Application server and the terminal may be implemented through an Application Programming Interface (API) of the terminal. In specific implementation, the terminal presents a page to the user for the user to define the tag information of the access network, and after receiving the tag information selected by the user for the access network on the page, the terminal stores the tag information of the access network locally.

Therefore, the application server can acquire the label information of the access network, so that the information can be pushed to the terminal user according to the label information.

With reference to the first aspect, in a second possible implementation manner of the first aspect, after the application server generates a push request message according to the relative location information, the application server further sends the push request message to the terminal, so that the terminal processes the push request message according to the relative location information.

That is, the application server generates personalized push content for the user according to the current location of the terminal, but the push content is not displayed on the terminal and is determined by the terminal according to the current location of the terminal, that is, the terminal processes the push request message according to the relative location information and selects to display or shield the push request message.

With reference to the first aspect, in a third possible implementation manner of the first aspect,

updating the current user in the push to be the user currently using the terminal to access the access network according to the behavior model of the current user; and generating the pushing request message according to the updated pushing content.

If the push content matched with the relative position information is generated for the user according to the relative position information of the terminal accessed to the network, the behavior activity of the user can be determined according to the behavior model of the user, and then new push content is generated according to the behavior activity of the user. For example, if the relative location information of the user is a family, first, the APP of the terminal may recommend some cooking methods for the user. If the fact that the user is accustomed to going out at the current time is determined according to the behavior model of the user, the APP can recommend restaurant information or sales promotion discount information for the user. Namely, the recommended content is updated to restaurant information or sales promotion and discount information by the cooking method.

With reference to the third possible implementation manner of the first aspect, in a fourth possible implementation manner of the first aspect, the generating a push request message according to the push content specifically includes:

the method further comprises the following steps: the application server receives log information sent by the terminal; the log information is used for recording the corresponding relation among a user, a label of an access network and an operation label of the user;

and the server acquires the behavior model of the user according to the log information.

In specific implementation, the terminal records the label of the access network in real time, corresponds the label of the user to the operation of the user, generates the log information of the user, and returns the recorded log information to the server, and the server can train the log information of the user to obtain the behavior model of the user. The behavior model is that the input is user identification and the output is the activity behavior of the user. Such as: the activity habit of the user at a certain time, home or out, etc.

In a second aspect, a message pushing method is disclosed, which includes:

a terminal receives a push request message sent by an application server; the push request message carries push content. And then, the terminal determines the label information of the current access network of the terminal and determines the relative position information of the current position of the terminal according to the label information. The tag information is used to indicate the location attribute of the access network, and may be a home network, an office network, a public network, and the like. The relative position information is used for indicating the attribute of the current position of the terminal, and may be an office area, a home area, a public area, and the like. And determining the attribute of the current position of the terminal according to the relative position information. And determining to display the push content or shield the push content according to the attribute of the current position of the terminal. For example, the tag information of the access network is an office network, and then the attribute of the current position of the terminal is determined to be an office area, and the terminal may prohibit the push function of the APP or shield the push content, and temporarily withhold the push content without displaying.

With reference to the second aspect, in a first possible implementation manner of the second aspect, before the terminal receives the push request message sent by the application server, the method further includes:

the terminal presents access network attribute options, which can be a home network, an office network, a public network and the like; and determining the attribute selected by the user as the label information of the access network, and storing the corresponding relation between the label information of the access network and the access network.

In a specific implementation, when the user terminal accesses the network or after accessing the network, the terminal may display an attribute option of the access network on a screen, so that the user may specify tag information of the access network. Generally, only one setting is needed when the network is accessed for the first time. The terminal can store the label information of the access network, and when the terminal accesses the network again, the terminal can directly obtain the label information of the access network locally without user setting again.

With reference to the first possible implementation manner of the second aspect, in a second possible implementation manner of the first aspect, the method further includes:

when the state of an access network changes, the terminal sends label information of the access network to the application server; or, receiving a network tag request message of the application server, and sending the tag information of the access network to the application server. Here, the tag information request message may be a get WifiInfoCurrentLabel message.

That is, the application server may monitor the status of the access network in real time, and once the network access status changes (for example, the location of the user changes or the access point is switched due to other reasons), the application server may obtain the tag information of the access network broadcasted by the terminal in real time through the API of the terminal. It should be noted that, when the access network changes, the tag information is automatically updated according to different access networks.

Or, the application server may send a message to the terminal requesting the tag information of the currently accessed network when the user triggers the application, and the terminal receives the request information and then issues the tag information of the accessed network to the application server through the API interface.

With reference to the second aspect, in a third possible implementation manner of the second aspect, the method further includes

The terminal receives an operation request message sent by the application server; the operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application;

and the terminal determines to activate the application or deactivate the application according to the attribute of the current position of the terminal.

In specific implementation, the terminal stores a behavior white list in advance and records applications allowed to be run in specific occasions. When a user clicks an application icon on a terminal screen, the application is triggered to generate an operation request message, and the current position of the application is judged to be allowed to be operated according to the behavior white list, and then the application is activated. Otherwise, the application is deactivated. For example, when the mobile phone enters the connected state from the disconnected state and the tag information of the access network is "public network", the user clicks the payment application to submit the payment request, and the terminal may deactivate the payment application and may also prompt the user for network risk.

In a third aspect, an application server is disclosed, comprising:

the terminal comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring label information of a terminal access network; the application server is a server corresponding to an application installed by the terminal, and the tag information is used for indicating the location attribute of the access network;

a determining unit, configured to determine, according to the tag information of the access network, relative position information of a position where the terminal is currently located; the relative position information is used for indicating the attribute of the current position of the terminal;

the generating unit is used for determining push content according to the relative position information and generating a push request message according to the push content; the push request message carries the push content.

With reference to the third aspect, in a first possible implementation manner of the third aspect, the obtaining unit is specifically configured to,

monitoring the network access state of the terminal, and receiving label information of the access network sent by the terminal when the network access state of the terminal changes;

or, sending a network tag request message to the terminal, and receiving the tag information of the access network sent by the terminal.

With reference to the third aspect or the first possible implementation manner of the third aspect, in a second possible implementation manner of the third aspect, the method further includes a sending unit,

the sending unit is configured to send the push request message to the terminal after the generating unit generates the push request message according to the relative location information, so that the terminal processes the push request message according to the relative location information.

With reference to the third aspect, in a third possible implementation manner of the third aspect, the generating unit is specifically configured to update the push content according to a behavior model of a current user; the current user is a user currently using the terminal to access the access network;

and generating the pushing request message according to the updated pushing content.

With reference to the third possible implementation manner of the third aspect, in a fourth possible implementation manner of the third aspect, the method further includes a receiving unit,

the receiving unit is used for receiving the log information sent by the terminal; the log information is used for recording the corresponding relation among a user, a label of an access network and an operation label of the user;

and the model generating unit is used for obtaining the behavior model of the user according to the log information.

In a fourth aspect, a terminal is disclosed, which includes:

the receiving unit is used for receiving a push request message sent by an application server; the push request message carries push content;

the determining unit is used for determining the label information of the terminal currently accessed to the network and determining the relative position information of the current position of the terminal according to the label information; the tag information is used for indicating the location attribute of the access network, and the relative location information is used for indicating the attribute of the current location of the terminal;

the determining unit is further configured to determine an attribute of a current location of the terminal according to the relative location information;

and the message processing unit is used for determining to display the push content or shielding the push content according to the attribute of the current position of the terminal.

With reference to the fourth aspect, in a first possible implementation manner of the fourth aspect, the display unit is further included,

the display unit is used for presenting access network attribute options;

the determining unit is further configured to determine the attribute selected by the user as tag information of the access network,

and storing the corresponding relation between the label information of the access network and the access network.

With reference to the first possible implementation manner of the fourth aspect, in a second possible implementation manner of the fourth aspect, the method further includes a sending unit,

the sending unit is further configured to send label information of the access network to the application server when a state of the access network changes;

or, after the receiving unit receives the network tag request message of the application server, the receiving unit sends the tag information of the access network to the application server.

With reference to the fourth aspect, in a third possible implementation manner of the fourth aspect, the receiving unit is further configured to receive an operation request message sent by the application server; the operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application;

and the processing unit is used for determining to activate the application or deactivate the application according to the attribute of the current position of the terminal.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a schematic diagram of a push system provided in an embodiment of the present invention;

fig. 2 is a schematic view of an access network attribute option presented on a display interface of a terminal according to an embodiment of the present invention;

fig. 3 is a schematic flowchart of a message pushing method according to an embodiment of the present invention;

fig. 4 is a block diagram of an application server according to an embodiment of the present invention;

fig. 5 is another block diagram of an application server according to an embodiment of the present invention;

fig. 6 is another block diagram of an application server according to an embodiment of the present invention;

fig. 7 is a block diagram of a terminal according to an embodiment of the present invention;

fig. 8 is another block diagram of a terminal according to an embodiment of the present invention;

fig. 9 is another block diagram of a terminal according to an embodiment of the present invention;

fig. 10 is another block diagram of a terminal according to an embodiment of the present invention;

fig. 11 is another block diagram of an application server according to an embodiment of the present invention;

fig. 12 is another block diagram of a terminal according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

In the terminal field, operation logs of users and some system setting information can be collected to a server side for a series of analysis, further description information of user characteristics is obtained, and accurate marketing or product design optimization is carried out according to the description information of the users. "relative location" is an important user feature, i.e. the geographical location is associated with the user, e.g. the first cell building 3 translates to the home address of user a, i.e. a relative location. The App can push the marketing information related to the relative position information.

At present, a terminal may obtain longitude and latitude information of the terminal through a GPS (Global Positioning System), and then obtain geographic position information corresponding to the longitude and latitude information through a map service. The application installed by the terminal can push a message for the user according to the geographical location information. This technique requires additional authorization from the user to turn on the GPS function and consumes network traffic from the user, while it can only provide a very accurate coordinate information or a geographical location that is not associated with the user. In practice, however, we may need more relative location information, i.e., location information that relates geographic location to social attributes of the user, such as "at home", "at business".

Or after the user terminal accesses the network, the IP address of the terminal access point is obtained, and then the geographic position information is inquired through the IP library. If the user uses the network proxy server to access the network, the geographical location information of the user cannot be determined, and only the geographical location information of the proxy server can be determined. Meanwhile, the technology has the defects that only one piece of geographical position information which is not related to the user in attribute can be provided, and the relative position information of the user cannot be directly obtained.

Based on this, the principle of the invention lies in: when a user inputs a user name and a password to access a network, a network type label is added on a display interface of the terminal for the user to check, and label information of the access network is defined to indicate the position attribute of the access network. The tag information can be further opened, an application server corresponding to an application installed on the terminal can acquire the tag information, the relative position information of the terminal can be determined according to the tag information, and then the related information is pushed to the user according to the relative position information.

An embodiment of the present invention provides a push system, which includes a terminal, an access point, and an application server as shown in fig. 1. Wherein, the terminal accesses the network through the access point. Different applications are installed on the terminal, and the application server is a server corresponding to a certain application. Of course, the push system may further include a plurality of application servers, which respectively correspond to the applications installed on the terminal. The access network may be a WLAN (Wireless Local Area network).

When a user uses WIFI, the user needs to select a user name of the WIFI on a terminal display interface and manually input a password, a network type label can be added on the display interface for the user to check, and the network type label can be presented on the other display interface for the user to check after the user selects the user name of the WIFI and inputs the password. The "network type" can be defined as a standardized label of "home network", "office network", "public network", and the like. Thus, the WIFI has the social attribute information of the user, namely the tag information of the present invention. When the user returns home from the company, the terminal can automatically access the WIFI of the family, and the label of the 'network type' is also automatically updated to the 'home network'. Meanwhile, the method provided by the invention does not change the current operation habit of the user too much.

Referring to fig. 1, a message pushing method provided in an embodiment of the present invention includes the following steps:

s1, an application server acquires label information of a terminal access network.

The application server is a server corresponding to an application installed in the terminal, and may be a server that obtains tag information of an access network when a user clicks to run the application, or may be a server that obtains tag information of an access network at another time. In addition, the tag information is used to indicate a location attribute of the access network, and may be a home network, an office network, a public network, or the like. The user operation is not limited to clicking, and may be any way of interacting between the user and the terminal.

In specific implementation, the application server interacts with the terminal through the API of the terminal to obtain the tag information of the access network, which is stored by the terminal this time. For example, the application server may monitor the network access status of the terminal in real time. When the network access state of the terminal changes, the terminal broadcasts the tag information of the newly accessed network, and the application server can receive the tag information of the accessed network. Or, the application server may actively send a network tag request message to the terminal, and receive the tag information of the access network sent by the terminal.

And S2, the application server can determine the push content according to the label information of the access network.

In specific implementation, the application server first determines the relative position information of the current position of the terminal according to the tag information of the access network, and then determines the push content according to the relative position information, and generates the push request message according to the push content.

The relative position information is used for indicating the attribute of the current position of the terminal. Such as: if the tag information of the access network is a home network, the relative location information is a home area, that is, the current location of the terminal is in the home, and the marketing campaign or content related to the home can be pushed.

And S3, the application server sends a push request message to the terminal.

Wherein, the push request message carries push content.

And S4, the terminal processes the push request message according to the label information of the access network.

In a specific implementation, a terminal receives a push request message sent by an application server. And determining the attribute of the current position of the terminal according to the relative position information. And determining to display the push content or shield the push content according to the attribute of the current position of the terminal.

For example, the tag information of the access network is an office network, and then the attribute of the current position of the terminal is determined to be an office area, and the terminal may prohibit the push function of the APP or shield the push content, and temporarily withhold the push content without displaying.

Further, in a preferred embodiment of the present invention, the terminal presents an access network attribute option, which may be a home network, an office network, a public network, or the like; and determining the attribute selected by the user as the label information of the access network, and storing the corresponding relation between the label information of the access network and the access network.

It should be noted that, when the user terminal accesses the network or after accessing the network, the terminal may display the attribute options of the access network on the screen, so that the user may specify the tag information of the access network. Generally, only one setting is needed when the network is accessed for the first time. The terminal can store the label information of the access network, and when the terminal accesses the network again, the terminal can directly obtain the label information of the access network locally without user setting again.

Fig. 2 is a schematic view of an access network attribute option presented on a display interface of a terminal, where a user may select certain tag information on the display interface, and the terminal may determine the tag information selected by the user as a tag of a current access network of the user. Of course, the user may select corresponding tag information according to the attribute of the current location, such as: the label information corresponding to the network accessed by the user in a certain market is a public network.

Taking the Android system as an example, the access network attribute options can be presented in the following two ways:

firstly, the access network attribute option can be set through the self-defined APK, and the implementation mode is suitable for common developers.

And secondly, reconstructing system android, net, wifi and WifiInfo, increasing label parameters, modifying Settings packages, and increasing radio buttons set by labels. This implementation is suitable for mobile phone manufacturers.

In another preferred embodiment of the present invention, the method further comprises: and the terminal receives the operation request message sent by the application server, and determines to activate the application or deactivate the application according to the attribute of the current position of the terminal.

The operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application.

In another preferred embodiment of the invention, data mining can be performed, the living habits of the users are judged according to the time for accessing the users to different network types, the work and rest habits of the users are judged according to the access time, and some more accurate recommended marketing activities are performed according to the information. For example, a user with regular work and rest time can assume that(s) he has stable work, and the marketing promotion effect of selecting the users is probably better; users who often use "public" networks on weekends may assume that he (she) is socially or outdoors rich and may be more interested in "sports", "tourism" information.

Specifically, the terminal generates log information of the user, where the log information is used to record a correspondence between the user, a tag of the access network, and an operation tag of the user. Of course, the duration of time a user accesses a network may also be recorded. And the terminal sends the log information of the user to the application server.

The server may obtain a behavior model of the user according to the log information.

In a specific implementation, the server may train the log information of the user to obtain a behavior model of the user. The behavior model is that the input is user identification and the output is the activity behavior of the user. Such as: the activity habit of the user at a certain time, home or out, etc.

Furthermore, the server can update the push content according to the behavior model of the current user; the current user is a user currently using the terminal to access the access network; and generating the pushing request message according to the updated pushing content.

Example 1:

an embodiment of the present invention provides a message pushing method, as shown in fig. 3, the method includes the following steps:

101. the application server acquires the label information of the terminal access network.

In specific implementation, the application server may directly obtain the tag information from the terminal, or the APP installed on the terminal or the terminal system itself may obtain the tag information locally stored in the terminal, and then forward the tag information to the corresponding application server.

It should be noted that, when a user initially accesses a certain network, the terminal display interface presents an access network attribute option, defines the option selected by the user as the tag information of the access network, and solidifies the corresponding relationship between the access network and the tag information thereof in the current memory. And clicking an icon of a certain application on a display interface of the terminal by a user, and indicating that an application server acquires label information of an access network in a local memory through an API (application programming interface) of the terminal when the application is operated. Or, the application server monitors the network access state of the terminal in real time, and receives the label information of the access network broadcasted by the terminal when the network access state of the terminal changes.

It should be noted that when a user accesses a network (e.g., WIFI is connected), the network is not necessarily available. That is, in the embodiment of the present invention, even in a case where a network is unavailable, the application server can acquire the "relative position" information of the user through this tag information.

In addition, the tag information is used to indicate a location attribute of the access network, and may be a home network, an office network, a public network, or the like.

102. And the application server determines the relative position information of the current position of the terminal according to the label information of the access network.

The relative position information is used for indicating the attribute of the current position of the terminal. The following are exemplified: and the label information of the access network is a home network, so that the current position of the terminal is the home.

103. The application server may determine push content according to the relative location information, and generate a push request message according to the push content.

Wherein the push request message carries the push content. In a specific implementation, the push content generated for the user is push content matched with the relative position information. Such as: the relative position information is office, and marketing activities or contents related to the office can be pushed.

In the prior art, an application server generates push content according to geographical location information of a terminal, and the generated push content cannot well meet actual requirements of users. For example, if the home address of the user is a commercial block a, according to the prior art, the application server may recommend discount promotion information of a shopping mall for the user according to the geographic location information of the terminal as the commercial block a. In fact, the user is currently in a home area, and the demand for the information of discount sales promotion activities in the shopping mall is not very high. In the invention, the application server determines that the user is currently in the home area according to the label information of the access network, namely the home network, and can push cooking methods, food information and the like for the user.

104. And the application server sends a push request message to the terminal.

105. A terminal receives a push request message sent by an application server; and determining the label information of the current access network of the terminal, and determining the relative position information of the current position of the terminal according to the label information.

Wherein, the push request message carries push content.

The tag information is used to indicate the location attribute of the access network, and may be a home network, an office network, a public network, and the like. The relative position information is used for indicating the attribute of the current position of the terminal, and may be an office area, a home area, a public area, and the like. And determining the attribute of the current position of the terminal according to the relative position information.

106. And determining to display the push content or shield the push content according to the attribute of the current position of the terminal.

It should be noted that, if the attribute of the current location of the terminal is not convenient for receiving the push message, the terminal may temporarily intercept the push message and does not display the push content. Of course, a prompt message may also be displayed to prompt the user whether to receive the push message. In addition, the terminal may also deactivate the application based on the attributes of the current location.

For example, the tag information of the access network is an office network, and then the attribute of the current position of the terminal is determined to be an office area, and the terminal may prohibit the push function of the APP or shield the push content, and temporarily withhold the push content without displaying. In order to avoid disturbing the user, the terminal can also adjust the volume of the media and the volume of the mobile phone, otherwise, the push message prompt tone is too large, which brings inconvenience to the user.

In the message pushing method provided by the invention, the application server obtains the label information of the terminal access network, and because the label information shows the position attribute of the access network, the application server can determine the relative position information of the current position of the terminal according to the label information, such as: home, office or public place, and the like, and further pushes corresponding messages according to different relative positions. The method and the device can provide more personalized information service which is more suitable for the actual requirements of the user according to the attributes of the place where the user is located.

Example 2:

an embodiment of the present invention provides an application server, as shown in fig. 4, where the application server includes: an acquisition unit 201, a determination unit 202, and a generation unit 203.

An obtaining unit 201, configured to obtain tag information of a terminal accessing a network; the application server is a server corresponding to an application installed in the terminal, and the tag information is used for indicating the location attribute of the access network.

A determining unit 202, configured to determine, according to the tag information of the access network, relative position information of a current position of the terminal; the relative position information is used for indicating the attribute of the current position of the terminal.

A generating unit 203, configured to determine push content according to the relative position information, and generate a push request message according to the push content; the push request message carries the push content.

The obtaining unit 201 is specifically configured to monitor a network access state of the terminal, and receive tag information of the access network sent by the terminal when the network access state of the terminal changes.

As shown in fig. 5, the application server further includes a sending unit 204.

The sending unit 204 is configured to send the push request message to the terminal after the generating unit generates the push request message according to the relative location information, so that the terminal processes the push request message according to the relative location information.

As shown in fig. 6, the application server further includes a receiving unit 205 and a model generating unit 206.

The receiving unit 205 is configured to receive log information sent by the terminal; the log information is used for recording the corresponding relation among the user, the label of the access network and the operation label of the user.

A model generating unit 206, configured to obtain a behavior model of the user according to the log information.

The generating unit 203 is specifically configured to update the push content according to a behavior model of the current user; the current user is a user currently using the terminal to access the access network; and generating the pushing request message according to the updated pushing content.

The application server provided by the invention acquires the label information of the terminal access network, and because the label information shows the position attribute of the access network, the application server can determine the relative position information of the current position of the terminal according to the label information, such as: home, office or public place, and the like, and further pushes corresponding messages according to different relative positions. The method and the device can provide more personalized information service which is more suitable for the actual requirements of the user according to the attributes of the place where the user is located.

Example 3:

an embodiment of the present invention provides a terminal, as shown in fig. 7, where the terminal includes: a receiving unit 301, a determining unit 302, and a message processing unit 303.

A receiving unit 301, configured to receive a push request message sent by an application server; the push request message carries push content.

A determining unit 302, configured to determine tag information of a current access network of the terminal, and determine, according to the tag information, relative position information of a current position of the terminal; the tag information is used for indicating the location attribute of the access network, and the relative location information is used for indicating the attribute of the current location of the terminal.

The determining unit 302 is further configured to determine an attribute of a current location of the terminal according to the relative location information.

And the message processing unit 303 is configured to determine to display the push content or shield the push content according to the attribute of the current location of the terminal.

As shown in fig. 8, the terminal further includes a display unit 304.

The display unit 304 is configured to present an access network attribute option;

the determining unit 302 is further configured to determine the attribute selected by the user as tag information of an access network, and store a corresponding relationship between the tag information of the access network and the access network.

As shown in fig. 9, the terminal further includes a transmitting unit 305.

The sending unit 305 is further configured to send, to the application server, tag information of an access network when a state of the access network changes;

or, after the receiving unit 301 receives the network tag request message of the application server, the tag information of the access network is sent to the application server.

As shown in fig. 10, the terminal further comprises a processing unit 306.

The receiving unit 301 is further configured to receive an operation request message sent by the application server; the operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application.

The processing unit 306 is configured to determine to activate the application or deactivate the application according to an attribute of a current location of the terminal.

The terminal provided by the embodiment of the invention can process the push message according to the label information of the access network (the label information shows the position attribute of the access network), shield or display the push message, and can provide more personalized information service which is more suitable for the actual requirements of the user for the user according to the attribute of the place where the user is located.

Example 4:

an embodiment of the present invention provides an application server, as shown in fig. 11, where the application server includes: a processor 401, a memory 402, a transmitter 403, and a receiver 404.

Processor 401 may be a Central Processing Unit (CPU).

A memory 402 for storing program codes and transmitting the program codes to the processor 401, and the processor 401 executes the following instructions according to the program codes. Memory 402 may include volatile memory (volatile memory), such as random-access memory (RAM); the memory 402 may also include a non-volatile memory (non-volatile memory), such as a read-only memory (ROM), a flash memory (flash memory), a Hard Disk Drive (HDD), or a solid-state drive (SSD). The memory 402 may also comprise a combination of memories of the kind described above.

The transmitter 403 may be implemented by an optical transmitter, an electrical transmitter, a wireless transmitter, or any combination thereof. For example, the optical transmitter may be a small form-factor pluggable (SFP) transmitter, an enhanced small form-factor (SFP +) transmitter, or a 10Gigabit small form-factor (XFP) transmitter. The electronic transmitter may be an Ethernet (Ethernet) Network Interface Controller (NIC). The wireless transmitter may be a Wireless Network Interface Controller (WNIC).

The receiver 404 may be implemented by an optical receiver, an electrical receiver, a wireless receiver, or any combination thereof. For example, the optical receiver may be a small form-factor pluggable receiver, an enhanced small form-factor pluggable receiver, or a 10gigabit small form-factor pluggable receiver. The electrical receiver may be an ethernet network interface controller. The wireless receiver may be a wireless network interface controller.

A processor 401, configured to acquire tag information of a terminal access network; the application server is a server corresponding to an application installed in the terminal, and the tag information is used for indicating the location attribute of the access network. Determining the relative position information of the current position of the terminal according to the label information of the access network; the relative position information is used for indicating the attribute of the current position of the terminal. Determining push content according to the relative position information, and generating a push request message according to the push content; the push request message carries the push content.

The processor 401 is specifically configured to monitor a network access state of the terminal, and receive tag information of the access network sent by the terminal when the network access state of the terminal changes. Or, sending a network tag request message to the terminal, and receiving the tag information of the access network sent by the terminal.

The transmitter 403 is configured to send a push request message to the terminal after the generating unit generates the push request message according to the relative location information, so that the terminal processes the push request message according to the relative location information.

The receiver 404 is configured to receive log information sent by the terminal; the log information is used for recording the corresponding relation among the user, the label of the access network and the operation label of the user.

The processor 401 is configured to obtain a behavior model of the user according to the log information.

The processor 401 is specifically configured to update the push content according to a behavior model of a current user; the current user is a user currently using the terminal to access the access network; and generating the pushing request message according to the updated pushing content.

Example 5:

an embodiment of the present invention provides a terminal, as shown in fig. 7, where the terminal includes: a processor 501, a memory 502, a transmitter 503, and a receiver 504.

The processor 501 may be a Central Processing Unit (CPU).

A memory 502 for storing a program code and transmitting the program code to the processor 501, and the processor 501 executes the following instructions according to the program code. Memory 502 may include volatile memory (volatile memory), such as random-access memory (RAM); the memory 502 may also include a non-volatile memory (non-volatile memory), such as a read-only memory (ROM), a flash memory (flash memory), a Hard Disk Drive (HDD), or a solid-state drive (SSD). The memory 502 may also comprise a combination of memories of the kind described above.

The transmitter 503 may be implemented by an optical transmitter, an electrical transmitter, a wireless transmitter, or any combination thereof. For example, the optical transmitter may be a small form-factor pluggable (SFP) transmitter, an enhanced small form-factor (SFP +) transmitter, or a 10Gigabit small form-factor (XFP) transmitter. The electronic transmitter may be an Ethernet (Ethernet) Network Interface Controller (NIC). The wireless transmitter may be a Wireless Network Interface Controller (WNIC).

The receiver 504 may be implemented by an optical receiver, an electrical receiver, a wireless receiver, or any combination thereof. For example, the optical receiver may be a small form-factor pluggable receiver, an enhanced small form-factor pluggable receiver, or a 10gigabit small form-factor pluggable receiver. The electrical receiver may be an ethernet network interface controller. The wireless receiver may be a wireless network interface controller.

A receiver 504, configured to receive a push request message sent by an application server; the push request message carries push content.

A processor 501, configured to determine tag information of a current access network of the terminal, and determine, according to the tag information, relative position information of a current position of the terminal; the tag information is used for indicating the location attribute of the access network, and the relative location information is used for indicating the attribute of the current location of the terminal.

The processor 501 is further configured to determine an attribute of a current location of the terminal according to the relative location information.

And the processor 501 is configured to determine to display the push content or shield the push content according to the attribute of the current location of the terminal.

The terminal also includes a display. The display is used for presenting access network attribute options.

The processor 501 is further configured to determine the attribute selected by the user as tag information of an access network, and store a corresponding relationship between the tag information of the access network and the access network.

The transmitter 503 is further configured to send label information of the access network to the application server when a state of the access network changes;

or, after the receiver 504 receives the network tag request message of the application server, the tag information of the access network is sent to the application server.

The receiver 504 is further configured to receive an operation request message sent by the application server; the operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application.

And the processor 501 is configured to determine to activate the application or deactivate the application according to the attribute of the current location of the terminal.

Through the above description of the embodiments, it is clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the above described functions. For the specific working process of the device described above, reference may be made to the corresponding process in the foregoing method embodiment, which is not described herein again.

The units described as separate parts may or may not be physically separate, and parts displayed as units may be one physical unit or a plurality of physical units, that is, may be located in one place, or may be distributed in a plurality of different places. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment. In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a readable storage medium. Based on such understanding, the technical solution of the present invention may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in the form of a software product, where the software product is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims

1. A message pushing method, comprising:

the application server acquires label information of a terminal access network; the application server is a server corresponding to an application installed by the terminal, and the tag information is used for indicating the location attribute of the access network;

the application server determines the relative position information of the current position of the terminal according to the label information of the access network; the relative position information is used for indicating the attribute of the current position of the terminal;

the application server determines push content according to the relative position information and generates a push request message according to the push content; the push request message carries the push content.

2. The method according to claim 1, wherein the obtaining, by the application server, the label of the terminal access network specifically comprises:

3. The method according to claim 1 or 2, wherein after the application server generates a push request message according to the relative location information, the method further comprises:

and the application server sends the push request message to the terminal so that the terminal can process the push request message according to the relative position information.

4. The method according to claim 1, wherein the generating a push request message according to the push content specifically comprises:

updating the push content according to the behavior model of the current user; the current user is a user currently using the terminal to access the access network;

5. The method of claim 4, further comprising:

the application server receives log information sent by the terminal; the log information is used for recording the corresponding relation among a user, a label of an access network and an operation label of the user;

6. A message pushing method, comprising:

a terminal receives a push request message sent by an application server; the push request message carries push content;

the terminal determines the label information of the current access network of the terminal and determines the relative position information of the current position of the terminal according to the label information; the tag information is used for indicating the location attribute of the access network, and the relative location information is used for indicating the attribute of the current location of the terminal;

determining the attribute of the current position of the terminal according to the relative position information;

and determining to display the push content or shield the push content according to the attribute of the current position of the terminal.

7. The method according to claim 6, wherein before the terminal receives the push request message sent by the application server, the method further comprises:

the terminal presents an access network attribute option;

the terminal determines the attribute selected by the user as the label information of the access network;

and the terminal stores the corresponding relation between the label information of the access network and the access network.

8. The method of claim 7, further comprising:

when the state of an access network changes, the terminal sends label information of the access network to the application server;

or, receiving a network tag request message of the application server, and sending the tag information of the access network to the application server.

9. The method of claim 6, further comprising:

10. An application server, comprising:

11. The application server according to claim 10, wherein the obtaining unit is specifically configured to,

12. The application server according to claim 10 or 11, further comprising a sending unit,

13. The application server according to claim 10, wherein the generating unit is specifically configured to update the push content according to a behavior model of a current user; the current user is a user currently using the terminal to access the access network;

14. The application server of claim 13, further comprising a receiving unit,

15. A terminal, comprising:

16. The terminal according to claim 15, further comprising a display unit,

the display unit is used for presenting access network attribute options;

17. The terminal of claim 16, further comprising a transmitting unit,

18. The terminal according to claim 15, wherein the receiving unit is further configured to receive an operation request message sent by the application server; the operation request message is generated after the application server monitors that an application of the terminal is triggered, the application is a management application of the application server, and the operation request message is used for indicating the terminal to activate the application;