TW201828052A - Information display method and apparatus quickly displaying the service information of interest to the user - Google Patents

Abstract

This invention discloses an information display method and apparatus. The method comprises: monitoring whether a user terminal is in an information push scenario according to information of the information push scenario, and displaying service information collected according to first behavior data of a user when monitoring identifies the user terminal is in the information push scenario. By means of the above method, the first behavior data of the user may reflect the habit of the user using the application when the user terminal was in the information push scenario previously, and the terminal may acquire and display the service information of potential interest of the user in the information push scenario, without waiting for the user to actively use the application, so that the service information of interest of the user can be quickly displayed to the user.

Description

 Information display method and device  

The present invention relates to the field of computer technology, and in particular, to an information display method and apparatus.

With the continuous enrichment of various types of service information on the Internet, users are paying more and more attention to the service information on the user terminal every day. The user terminal includes, but is not limited to, a smart phone, a tablet computer, a smart watch, a personal computer, and the like.

For example, users may need to check headlines every day through information applications, shopping applications through shopping, financial stocks through financial applications, social interactions with friends through social applications, etc. .

At present, the user terminal needs to obtain and display corresponding service information based on the user's step-by-step operation of the application. However, since the service information that the user is concerned about may be many and scattered, the user may spend more time using each service. Corresponding applications, correspondingly, the user terminal cannot quickly display the service information that the user is interested in for the user.

The embodiment of the invention provides an information display method and device for solving the problem that the user terminal cannot quickly display the service information that the user pays attention to in the prior art.

The embodiment of the present invention provides a method and a device for information push, which are used to solve the problem that the user terminal cannot quickly display the service information that the user pays attention to in the prior art.

An information display method according to an embodiment of the present invention includes: monitoring, according to information of a information push scenario, whether the user terminal is in the information push scenario; and monitoring when the user terminal is in the information push scenario, displaying the basis The service information obtained by the user's first behavior data. An information pushing method provided by the embodiment of the present invention includes: acquiring information of a information push scenario; and, according to the information of the information push scenario, monitoring whether the user terminal is in the information push scenario; monitoring that the user terminal is at When the information is pushed to the scene, the service information is pushed to the user terminal.

The information display device provided by the embodiment of the invention includes: a monitoring module, configured to monitor whether the user terminal is in the information push scenario according to the information of the information push scenario; and the display module is configured to be in the monitoring The module monitors the service information obtained according to the first behavior data of the user when the user terminal is in the information push scenario.

An information pushing apparatus provided by an embodiment of the present invention includes: an obtaining module, configured to obtain information of a information pushing scene; and a monitoring module, configured to push information of the scene according to the information, whether the user terminal is in the information Pushing the scene for monitoring; the pushing module is configured to push the service information to the user terminal when the monitoring module monitors that the user terminal is in the information pushing scenario.

According to the foregoing at least one technical solution, the user terminal can automatically obtain and display the service information that the user is likely to pay attention to in the current information push scenario according to the habit of using the application in different information push scenarios. Instead of waiting for the user to actively use the application, the user can quickly display the service information that the user is interested in.

S101‧‧‧Steps

S102‧‧‧Steps

S401‧‧‧Steps

S402‧‧‧Steps

S403‧‧‧Steps

601‧‧‧Monitor module

602‧‧‧ display module

603‧‧‧Service Information Module

604‧‧‧Display template module

605‧‧‧Update Module

701‧‧‧Get Module

702‧‧‧Monitor module

703‧‧‧Pushing module

The drawings described herein are intended to provide a further understanding of the invention, and are intended to be a part of the invention. In the drawings: FIG. 1 is an information display process according to an embodiment of the present invention; FIG. 2 is a display template for displaying service information in an actual application according to an embodiment of the present invention; The schematic diagram of the service information is displayed according to the display template in FIG. 2; FIG. 4 is an information pushing process corresponding to FIG. 1 according to an embodiment of the present invention; FIG. 5 is provided in an embodiment of the present invention. In the application, when the information display method and the information pushing method are implemented on the application, the functional architecture of the application is schematic; FIG. 6 is a schematic structural diagram of the information display device according to the embodiment of the present invention; Schematic diagram of the information push device structure.

The technical solutions of the present invention will be clearly and completely described in conjunction with the specific embodiments of the present invention and the accompanying drawings. It is apparent that the described embodiments are only a part of the embodiments of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

FIG. 1 is a schematic diagram of the information display process according to an embodiment of the present invention. The method includes the following steps: S101: Monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario.

The execution body of the information display process in FIG. 1 may be the user terminal. The user terminal includes but is not limited to: a personal computer, a mobile phone, a tablet computer, a smart watch, a car mobile station, and the like. The execution of the subject matter does not constitute a limitation of the invention.

In the embodiment of the present invention, different information push scenarios may be scenarios in which the user terminal is located when different user behavior data is generated. The information push scenario in FIG. 1 may be a certain information push scenario in each of the different information push scenarios. For convenience of description, the user behavior data corresponding to the information push scenario in FIG. 1 is referred to as: user. First behavioral data. That is, the information push scenario described in FIG. 1 may be a scenario in which the user terminal is located when the first behavior data of the user is generated.

S102: Display, when monitoring that the user terminal is in the information push scenario, display service information obtained according to the first behavior data of the user.

Generally, the user can use an application on the user terminal to obtain service information provided by the server and corresponding to the application. The service information may refer to content materials that can be displayed on the user terminal (reflecting the visual interface of the service), and may also refer to an application interface that can be used by the user terminal (reflecting service logic and functions of the service) ),and many more.

For example, users can use the shopping application to obtain information on various products; users can use the airline application to check ticket information and hotel information, as well as book flights and hotels; users can use the information application to check the latest News, as well as commenting on the news, etc.; users can use the reading application, view the serial novel information, download serial novels, etc.; The embodiments of the present invention are mainly elaborated based on the behavior of the user "using the application on the user terminal".

After the user uses the application, the user behavior data can be generated on the user terminal. For example, the user behavior data may specifically be the name of the application used by the user on the user terminal, the application type to which the application belongs, the start time point of using the application, the time duration of using the application, and the use time. The location of the user terminal in the application, the behavioral content data generated when the content is used, and the message of interaction between the user terminal and the server during use by the user, and the like. Table 1 below shows a portion of the user behavior data generated by a user terminal on November 11, 2014:

It can be seen that Table 1 contains a total of five rows of data, each of which is a set of user behavior data.

In the embodiment of the present invention, the user's behavior habits may be analyzed according to the generated user behavior data, and the user is in the user terminal under different scenarios (the scene may be the information push scenario). Apps that are likely to be used.

More specifically, the user uses the application to obtain the corresponding service information. In the embodiment of the present invention, in order to realize the intelligentization of the service and improve the user experience, the user may not use the application actively, but according to the user terminal. The information push scenario and the corresponding user first behavior data actively obtain and display the service information that the user may want to obtain, or other information similar to the service information, in the information push scenario. In this case, the user does not have to actively use the application every time to obtain the corresponding service information, but can be serviced by the user terminal and/or the server and/or other devices.

The following describes the information push scenario and the method of determining the information push scenario.

Since similar applications can provide similar service information to users, it is possible to analyze the habits of users using each type of application based on the application category to which each application belongs, that is, to analyze user habits for each type of application. The application is used at which time, and/or at which time period, and/or at which geographic location. In the embodiment of the present invention, the information push scenario may quantitatively reflect the above user habits, and the information of the information push scenario is used to determine whether the user terminal is in the information push scenario.

For a certain information push scenario, it is assumed that in the information push scenario, the user often uses an application or a certain type of application. The information of the information push scenario may include: a moment when the user frequently uses the application or the application in the information push scenario (hereinafter may be referred to as a moment), and the user uses the application or the application each time. The continuous time period (hereinafter may be referred to simply as the time period) and the geographical location where the user terminal is located (hereinafter may be referred to as a geographical position).

In practical applications, the geographic location may be represented by latitude and longitude. For example, the geographic location may be 30 degrees north latitude and 120 degrees east longitude, expressed as: (30.00, 120.00); or may be represented by a specific place name, for example, The geographical location is represented by city names such as Beijing, Shanghai, and Hangzhou.

Continue to use Table 1 as an example. For each application used by the user in Table 1, it can be determined that the information push scenario corresponding to each application is as shown in Table 2 below:

It can be seen that Table 2 contains a total of 5 rows of data, and each row of data corresponds to an information push scenario.

In the embodiment of the present invention, an information push scenario may be separately determined according to each row of data in Table 1, that is, corresponding to one row of data in Table 2. For example, for the information push scenario determined according to the first row of data in Table 1, the user often uses the "shopping application" application in the information push scenario, and the information of the information push scenario is time (01:35) and geographic location. (30.00, 120.00), corresponding to the first line of data in Table 2. It should be noted that, in general, the behavior of the user on the user terminal is performed on a daily basis. Accordingly, regarding the time, only the part of time, minute, and second may be considered, regardless of the date. In this case, for the same information push scene, it also appears in a daily cycle.

Further, the information push scenario corresponding to the application category may be determined according to the application category to which the application is used by the user.

Specifically, for the at least one application category, the information push scenarios corresponding to the applications belonging to the at least one application category may be merged, and a larger information push scenario is determined, as the information push scenario corresponding to the at least one application category.

More specifically, the accumulated data of Table 2 can be generated (according to the daily user behavior data, a table similar to Table 2 can be generated, and a plurality of such data in the table can be referred to as Table 2 Accumulating data) Probability statistics can be obtained by merging the information push scenarios in the accumulated data of Table 2 according to the application category, and determining the information push scenario corresponding to the application category, as shown in Table 3 below:

In the embodiment of the present invention, each row of data in Table 3 can be used as a determined information push scenario. For example, for the information push scenario according to the first row of data in Table 3, the user often uses the shopping class and the lottery ticket type in the information push scenario, and the information of the information push scenario is the time period (00:00~02). :00) and geographic location (30.00, 120.00).

In the embodiment of the present invention, whether the user terminal is in the information push scenario may be monitored according to at least one of the information of the information push scenario.

Continue to use the information push scenario identified in Table 3 for an example.

In the example 1, it is assumed that the monitoring is performed on the basis of the time period. If the current time is monitored within the time period of a certain information push scenario, it can be considered that the user terminal is currently in the information push scenario. For example, if it is detected that the current time is 01:00, it can be considered that the user terminal is currently in the information push scenario corresponding to the first line of data in Table 3.

In the example 2, it is assumed that the current time is within the time period of a certain information push scenario, and the user terminal is currently in the information push scenario. For example, suppose that the current time is 0:00, the current user terminal is located at (40.00, 120.00), although the current time falls within the time range of 00:00~02:00 in Table 3, but Because the geographic location of the current user terminal is not the same as the geographic location (30.00, 120.00) corresponding to the time period from 00:00 to 02:00, it can be considered that the user terminal is not currently in Table 3. The first line of data corresponds to the information push scenario.

In addition, for the information push scene determined in Table 2, the information of the information push scene contains the moment. Therefore, it is also possible to monitor based on the time. If the current time is monitored as the time at which the information is pushed for a certain information, it can be considered that the user terminal is currently in the information push scenario. For example, if it is detected that the current time is 01:35, it can be considered that the user terminal is currently in the information push scenario corresponding to the first line of data in Table 2.

In the embodiment of the present invention, according to the first behavior data of the user, the service information that the user may want to obtain under the information push scenario in the user terminal may be inferred, and the service information may be acquired and displayed.

With the above method, the user terminal can automatically obtain and display the service information that the user is likely to pay attention to in the current information push scenario according to the habit of using the application in different information push scenarios, without waiting for the user to actively take the initiative. The application is used, so that the user's service information of interest to the user can be quickly displayed.

The following describes the method of obtaining service information according to the user's first behavior data and displaying the obtained service information.

In the embodiment of the present invention, the service information may be obtained from a server of an application on the user terminal. Specifically, the user terminal may send related information of the first behavior data of the user to the server, and receive service information that is sent by the server according to the related information.

The user terminal can obtain the service information from the server and display the obtained service information when the user terminal is in the information push scenario, which is suitable for the scene with low immediacy requirements. The user terminal may also obtain the service information from the server in advance, and save the obtained service information locally. When monitoring the user terminal to be in the information push scenario, the user terminal may not interact with the server, but search for the local device. The saved service information and the information of the service are displayed in a timely manner. The service information may be determined according to related information of the first behavior data of the user.

Further, the information related to the first behavior data of the user includes at least one of the following: information of the information push scenario; behavior content data included in the first behavior data of the user; The application category corresponding to the behavior data.

When the related information includes information of the information push scenario, the service information may include service information mapped with information of the information push scenario. The mapping relationship between the information push scenario and the service information may be specified by the server or the user terminal, which is not limited in the present invention.

When the related information includes the behavior content data included in the first behavior data of the user, the service information may include service information related to the behavior content data.

For example, when the behavioral content material is “booking a ticket”, since the user may also reserve the hotel after booking the ticket, and may pay attention to the weather conditions on the day of the flight, the service information related to the “scheduled ticket” may be hotel information, Service information such as weather forecast information.

When the related information includes an application category corresponding to the first behavior data of the user, the service information may include: service information of the same application category corresponding to the application category corresponding to the first behavior data of the user .

In the above example, the application category corresponding to the “scheduled ticket” may be a navigation category, and the service information may be service information belonging to the navigation category, or service information belonging to the weather category, and the like.

For example, when it is monitored that the current user terminal is in the information push scenario corresponding to the second row of data in Table 3, correspondingly, the first behavior data of the user may be the third row of data in Table 1, and the information push scenario The information can be a time period (11:00~13:00) and/or a geographic location (30.00, 120.00), and the behavioral content data included in the user's first behavior data can be "Browse the two-color ball draw", the user first The application category corresponding to the behavior data may be a "lottery class", and the service information displayed by the user terminal when monitoring that the user terminal is in the information push scenario may be: belonging to the "lottery class" or belonging to the "lottery class" Service information for the application category (such as "financial class", etc.).

For example, when it is monitored that the current user terminal is in the information push scenario corresponding to the fourth row of data in Table 3, correspondingly, the user behavior data may be the last row of data in Table 1, and the information of the information push scenario may be The time period (18:00~23:00) and/or the geographical location (30.00, 120.00), the behavior content data included in the user behavior data may be “browsing headline information”, and the application category corresponding to the user behavior data may be The "information class", the service information displayed by the user terminal when monitoring that the user terminal is in the information push scenario may be: belonging to "information class" or belonging to an application category related to "information class" (eg "stock class" "etc." service information.

It should be noted that the service information described in the present invention may be obtained by the server from at least one third-party server according to the related information, or may be generated by the server itself. The third party server may be a server provided by a third party service provider.

Further, receiving the service information that is sent by the server according to the related information includes: receiving the service information that is sent by the server according to the related information and the service information format and having the service information format.

Continuing with the above example, the server obtains the information belonging to the “information class” according to the related information, and further extracts the headline information from the information belonging to the “information class” and pushes it as the service information to the user terminal. display. According to the previous user's first behavior data, the service information is likely to be the service information that the user currently wants to obtain, and the user does not need to actively use the application to obtain the service information, thereby improving the use of the service information. The efficiency of the terminal's access to service information also enhances the user experience.

It should be noted that the service information format may be defined on the server side or on the user terminal side. The specific content of the service information format is not limited in the embodiment of the present invention. In practical applications, card model language (CML), or Extensible Markup Language (XML) data format, or Document Object Model (DOM) data format can be used as service information. format.

The description will be made by taking CML as the service information format as an example. CML is a data format similar to XML. The server can format the service information according to the CML format specification. After the user terminal obtains the processed service information, it can unify it in the corresponding user interface (User Interface, UI) or View (View) display, the interface effect is mainly based on various card styles. The current CML format specification is shown below for reference (content within the braces):

In the embodiment of the present invention, the user terminal may filter the obtained service information and display it. And the displaying the service information in the step S102, the method may include: displaying, according to the information filtering rule, the service information obtained according to the first behavior data of the user, and displaying the service information.

For example, it is assumed that the application category corresponding to the first behavior data of the user is “information class”. Correspondingly, the user terminal may obtain service information belonging to “information class” and/or “stock class” from the server, but in actual application. In this case, the user may not pay attention to the service information of the "stock class". In this case, the user terminal may filter out the service information of the "information class" from the obtained service information and display it. In this way, the user experience can be further improved.

In practical applications, the step of screening the service information may be performed by the server, by the user terminal, or by the server and the user terminal. Further, the more the service information received by the user terminal is, the higher the traffic cost of the user is. Therefore, for the user, the step of filtering the service information may be performed by the server. In this case, the user terminal can receive the filtered service information, which can reduce the traffic cost of the user.

Further, the information filtering rule may be automatically set by the server or the user terminal according to each information pushing scenario, or may be manually set by the user for the server or the user terminal, so that the user can obtain the desired Required service information.

The information filtering rule may include: filtering, from the service information obtained according to the first behavior data of the user, service information that is consistent with the set application category and the set application category.

The information filtering rule may specifically include one or more sets of information filtering conditions, where each group of information filtering conditions may correspond to one information pushing scenario. For example, Table 4 shows a set of information filtering criteria that have been set up in the actual application:

It can be seen that the information filtering condition in Table 4 may be determined according to the user behavior data corresponding to the first row of data in Table 1, or may be based on the information corresponding to the first row of data in Table 3. definite. In this application scenario, the user is likely to use the shopping application, so it is possible to filter out the shopping-related, and/or emerging time interval ranges that match the time periods in Table 4, and/or the geographic locations that appear. The service information matching the geographical location in Table 4 is provided to the user terminal for display, so that the user can use the service information without using the shopping application, thereby increasing the access to the service on the user terminal. The pipeline of information.

In addition, according to the above description, the information filtering condition in Table 4 can also be manually set by the user. For the information push scenario, it is assumed that the user does not want to obtain shopping related service information in the information push scenario in the future, but wants to obtain For the information related service information, the user can also change the content content corresponding to the “application category” in Table 4 from “Shopping” to “Info” by the user terminal.

In the embodiment of the present invention, in general, the user terminal may display the service recommendation information after the screening operation to the user. Of course, in practical applications, since the user may have different information preferences for different services, it is also possible to provide a function that the user can pre- or immediately use the user terminal for different service information. Allowing the server to push the service information, and whether the user terminal is allowed to display the service information for setting, the user terminal may save the user's setting as the display setting information, and may display the setting information and the service information. The information of the corresponding information push scene is associated.

Correspondingly, for the step S102, the displaying the service information may include: acquiring and parsing the display setting information corresponding to the information of the information pushing scene, and displaying the information according to the display setting information indicating that the service information is allowed to be displayed. Service information.

For example, suppose that the user does not want to see the service information of the navigation class in the near future, the user can set on the user terminal, so that the user terminal does not display the service information even if the service information of the navigation class is obtained from the server. The service information, thereby increasing the application scenario of the information display method provided by the embodiment of the present invention, improves the user experience.

In the embodiment of the present invention, as mentioned above, the user terminal obtains the service information with the service information format from the server. Correspondingly, the user terminal can display the service information according to the display template applicable to the service information format.

Further, when there are multiple display templates, the display templates can be distinguished based on the “display template identifier”. In this case, the user terminal may receive the display template identifier sent by the server in addition to the service information from the server, and display the service information, which may include: indicating according to the display template identifier. Display a template to display the service information.

It should be noted that the display template identifier may be defined in the service information format, or may be separately defined and then associated with the service information. For example, when CML is used as the service information format, the field "CML type" in the above CML format specification can be used to save the display template identifier, and each set value of the "CML type" field can respectively represent a display. Template logo.

In an actual application, the display template may be a UI or a view defined by a server or a user terminal, and the user terminal displays the service information, which may be implemented by UI rendering the service information by using the display template. Continue to use the service information format as an example for the CML data format.

Figure 2 shows a display template for displaying service information in a practical application. It can be seen that the display template mainly includes four areas, namely: logo text, which can be used to display the title and introduction of the service information; primary fields, which can be used to display the main content of the service information. The second area and the additional fields (secondary fields, auxiliary fields) can be used to display the non-primary content of the service information; the operation area can be used to place a space for operating the service information, such as a button. , barcode, QR code, and more.

Further, for example, for a certain service information related to news in an actual application, FIG. 3 is a schematic diagram of displaying the service information according to the display template in FIG. 2 . For the sake of understanding, each area is identified by a dotted square and an arrow. It can be seen that the corresponding content has been displayed in the four areas of the logo text, the main area, the second area, and the additional area and the operation area.

It should be noted that the specific manner of displaying the template and the specific manner of displaying the service information according to the display template are not limited, and FIG. 2 and FIG. 3 are only examples, and are not limited thereto.

In the embodiment of the present invention, the habit of the user using the application on the user terminal may also change.

For example, assuming that the user is used to using the lottery application at 12:00 every day to view the two-color ball lottery information, according to the method provided by the present invention, the user terminal can display the acquired service information belonging to the lottery class at 12:00 every day, so as to facilitate User view. However, the user uses the video application to watch the network video at 12:00 every day in the last few days. In this case, if the user terminal continues to display the service information belonging to the lottery ticket at 12:00 every day, the user may not meet the current user status. demand.

In order to solve the problem of the above example, after determining the information push scenario, the user terminal may further update the first behavior data of the user corresponding to the information push scenario according to the recently accumulated user behavior data. Specifically, the behavior content data included in the first behavior data of the user may be “viewing the two-color ball lottery information”, and the behavior content data may be updated to “watching the network video”. In this case, the service information displayed by the user terminal and obtained according to the updated user first behavior data may be service information belonging to the video application class, which is more in line with the current habit of the user.

For example, assuming that the user is used to using the lottery application at 12:00 every day, according to the method provided by the present invention, the user terminal can display the acquired service information belonging to the lottery class at 12:00 every day for the user to view. However, the user has used the lottery application at 10:00 every day in the last few days. In this case, if the user terminal continues to display the service information belonging to the lottery class at 12:00 every day, it may not meet the current needs of the user.

In order to solve the problem of the above example, after determining the information push scenario (according to the foregoing description, the information of the information push scenario may include “12:00”), the user terminal may also perform the user behavior data according to the recent accumulation. The information push scene is updated. Specifically, "12:00" included in the information of the information push scenario may be updated to "10:00". In this case, the user terminal can display the service information belonging to the lottery class at 10:00 every day, which is more in line with the user's current habits.

According to the description of the above two examples, in order to facilitate the update operation, the mapping relationship between the information push scenario and the user's first behavior data may be established in advance. In this case, for the step S102, when the user terminal is in the information push scenario, the service information obtained according to the user behavior data is displayed, which may include: when monitoring that the user terminal is in the information push scenario Determining, according to the mapping relationship between the information of the information push scenario and the first behavior data of the user, determining the first behavior data of the information mapping of the information push scenario; and displaying the service obtained according to the first behavior data of the user News.

Further, after the service information obtained according to the first behavior data of the user is displayed, the method further includes: updating the first behavior data in the mapping relationship by using the second behavior data of the user; or using the generated user The other information in the first behavior data pushes the information of the scene, and updates the information of the information push scene in the mapping relationship.

The second behavior data of the user may be selected in all existing household behavior data, or the “commonly accumulated user behavior data” mentioned in the above two examples, according to a preset policy. Behavioral data.

The above is the information display method provided by the embodiment of the present invention, which is based on the user terminal. Based on the same idea, the embodiment of the present invention uses the server as the execution body to push the information corresponding to the information display process in FIG. The process, as shown in FIG. 4, specifically includes the following steps: S401: Acquire information about the information push scenario.

The execution body of the information display process in FIG. 4 may be a server. The server includes, but is not limited to, a server corresponding to an application on the user terminal, a third-party device, and the like.

S402: Monitor, according to the information of the information push scenario, whether the user terminal is in the information push scenario.

S403: Push the service information to the user terminal when monitoring that the user terminal is in the information push scenario.

In the embodiment of the present invention, the user terminal can also monitor whether the information is in the information push scenario. In this case, the server may not actively push the service information to the user terminal, but may wait for the user terminal to When monitoring that the server is in the information push scenario and requesting the server to obtain the service information, the server sends the service information to the user terminal.

By the above method, the server can automatically push the service information that the user is likely to pay attention to in the current information push scenario according to the user's habit of using the application under different information push scenarios, without waiting for the user. Active use of the application, so that the user terminal can quickly display the service information of the user's attention to the user.

In the embodiment of the present invention, for obtaining the information of the information push scenario, the method may include: receiving information about the information push scenario sent by the user terminal, or determining the information push scenario according to the first behavior data of the user. Information.

Obviously, the former acquisition method is to determine the information of the information push scene by the user terminal, and the latter acquisition method is to determine the information of the information push scene by the server, and comparatively, the information obtained by the former method pushes the scene. The information can reflect the real needs of the user, so that the service information pushed by the server is correspondingly more in line with the real needs of the user; and when the information of the information push scene is obtained by the latter method, the processing of the user terminal can be reduced. burden. In an actual application, a manner of obtaining information of an information push scenario may be selected according to a specific application scenario.

In the embodiment of the present invention, when the user terminal requests the server to obtain the service information, the related information of the first behavior data of the user may be sent to the server, and correspondingly, the server may receive the user sent by the user terminal. The information related to the first behavior data, and further, the pushing the service information to the user terminal in the step S403 may include: pushing the service information acquired from the at least one third-party server to the user terminal according to the related information. . In this way, the effectiveness of the service information pushed by the server to the user terminal can be improved.

Further, the pushing the service information to the user terminal according to the related information may include: pushing the service information with the information format to the user terminal according to the related information and the information format. The information about the first behavior data of the user includes at least one of the following: the behavior content data included in the first behavior data of the user, and the application category corresponding to the first behavior data of the user.

It should be noted that, if the server obtains the information of the information push scenario by using the second acquisition method described above, the server can determine the information of the information push scenario by itself, and therefore, the user behavior data sent by the user terminal is related. Information may not include: information on the information push scene.

Similarly, if the server obtains the information of the information push scenario by using the first acquisition method described above, since the server does not determine the information of the information push scenario by itself, the information of the information push scenario can be obtained from the user terminal. The related information of the user behavior data may include: information of the information push scene.

In the embodiment of the present invention, when the related information includes the application category, pushing the service information to the user terminal may include: acquiring service information corresponding to the application category according to the application category, to the user The terminal pushes the obtained service information corresponding to the application category.

In the embodiment of the present invention, when the related information includes the behavioral content data, pushing the service information to the user terminal may include: acquiring, according to the behavior represented by the behavior content data, a behavior similar to the behavior The information is used to push the required information as the service information to the user terminal. For example, when the behavioral content data included in a certain related information is "inquiring the jacket product information", it can be inferred that the user may have the need to purchase the clothing, and the new shirt product information and other parts of the clothing product information may be It is pushed to the user as service information. In this way, it is not only convenient for the user to purchase the shirt, but also for the user to purchase other clothes matched with the shirt, thereby improving the user experience.

The information display method and the information push method provided by the embodiments of the present invention are implemented in different applications, and may be implemented on the same application.

As shown in FIG. 5, the overall functional architecture of the application when the information display method and the information push method are implemented as one application is shown.

The application can be installed on the user terminal. On the user terminal side, the application is mainly used to collect user behavior data from the user terminal itself or from a third party device, and based on the analysis of the user behavior data, determine Different information push scenarios, the user's behavior habits and preferences, and thus can monitor the current information push scenario, and obtain and display the service information corresponding to the current information push scenario from the server side, wherein the service information is based on the current In the information push scenario, the user's behavioral habits and preferences (which can be reflected by the user's first behavioral data) are determined.

Correspondingly, the server corresponding to the application may at least include the service information data center on the server side of FIG. 5, and the service information data center may generate service information by itself or obtain service information from a third-party server. The service information center can push the scene according to the information of the user terminal, and determine the service information that the user is likely to pay attention to from the existing service information, and send it to the user terminal as the service information.

The above is the information display method and the information push method provided by the embodiment of the present invention. Based on the same idea, the embodiment of the present invention further provides a corresponding information display device and an information push device, as shown in FIG. 6 and FIG.

FIG. 6 is a schematic structural diagram of an information display device according to an embodiment of the present disclosure, which specifically includes: a monitoring module 601, configured to monitor, according to information of a information push scenario, whether a user terminal is in the information push scenario; and the display module 602 And when the monitoring module 601 monitors that the user terminal is in the information push scenario, displaying service information acquired according to the first behavior data of the user.

The information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.

The device further includes: a service information module 603, configured to obtain service information according to the first behavior data of the user before the display module 602 displays the service information acquired according to the first behavior data of the user; The module 603 is specifically configured to: before the display module 602 displays the service information acquired according to the first behavior data of the user, send the related information of the first behavior data of the user to the server, and receive the servo Searching for the service information that is sent according to the related information; or for searching for locally saved service information before the display module 602 displays the service information obtained according to the user's first behavior data, wherein the service information Determined according to related information of the first behavior data of the user.

The service information module 603 is specifically configured to: receive service information that is sent by the server according to the related information and service information format and that has the service information format.

The device further includes: a display template module 604, configured to receive a display template identifier sent by the server; and the display module 602 is specifically configured to: display a service template according to the display template identifier Information is displayed.

The information related to the first behavior data of the user includes at least one of the following: information of the information push scenario; behavior content data included in the user first behavior data; and the user first behavior data corresponding to Application category.

When the related information includes information of the information push scenario, the service information includes service information mapped with information of the information push scenario; or when the related information includes the user's first behavior data The service information includes service information related to the behavioral content data; or when the related information includes an application category corresponding to the first behavior data of the user, the service information includes: The application category is the same service information as the application category corresponding to the user's first behavior data.

The display module 602 is specifically configured to: acquire and parse display setting information corresponding to the information of the information push scenario; and display the service information when parsing the display setting information to indicate that the service information is allowed to be displayed.

The service information is obtained by the server from at least one third-party server according to the related information.

The display module 602 is specifically configured to: when the monitoring module monitors that the user terminal is in the information push scenario, according to the mapping relationship between the information of the information push scenario and the first behavior data of the user, The user first behavior data of the information mapping of the information push scenario; displaying the service information obtained according to the first behavior data of the user.

The device further includes: an update module 605, configured to update the mapping relationship by using the second behavior data of the user after the display module displays the service information acquired according to the first behavior data of the user The first behavior data or the information of the scenario is pushed by using other information that is generated when the first behavior data of the user is generated, and the information of the information push scenario in the mapping relationship is updated.

The above-mentioned device as shown in FIG. 6 can be located on the terminal.

FIG. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention, which specifically includes: an obtaining module 701, configured to obtain information of a information pushing scene; and a monitoring module 702, configured to use the information of the information according to the information to be used Whether the terminal is in the information push scenario for monitoring; the push module 703 is configured to push the service information to the user terminal when the monitoring module monitors that the user terminal is in the information push scenario.

The push module 703 is specifically configured to: receive information related to the first behavior data of the user sent by the user terminal, and push the service information acquired by the at least one third-party server to the user terminal according to the related information.

The information about the user behavior data includes at least one of the following: the behavior content data included in the first behavior data of the user; and the application category corresponding to the first behavior data of the user.

The above-mentioned device as shown in FIG. 7 can be located on the server.

The embodiment of the invention provides an information display method and device, which monitors whether the user terminal is in the information push scenario according to the information of the information push scenario, and displays when the user terminal is in the information push scenario. Service information obtained based on the user's first behavior data. According to the above method, the user's first behavior data may reflect the user's habit of using the application when the user terminal is in the information push scenario, and the terminal may acquire and display the user in the information push scenario. The service information that is of interest, without waiting for the user to actively use the application, can quickly display the service information of the user's attention to the user.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Thus, the present invention can take the form of a fully hardware embodiment, a fully software embodiment, or an embodiment combining soft and hardware aspects. Moreover, the present invention may take the form of a computer program product implemented on one or more computer usable storage media (including but not limited to disk memory, CD-ROM, optical memory, etc.) containing computer usable code. .

The present invention has been described with reference to flowchart illustrations and/or block diagrams of a method, apparatus (system), and computer program product according to embodiments of the invention. It will be understood that each flow and/or block of the flowcharts and/or <RTIgt; These computer program instructions can be provided to a processor of a general purpose computer, a special purpose computer, an embedded processor or other programmable data processing device to produce a machine that is executed by a processor of a computer or other programmable data processing device. The instructions generate means for implementing the functions specified in one or more flows of the flowchart or in a block or blocks of the block diagram.

The computer program instructions can also be stored in a computer readable memory that can boot a computer or other programmable data processing device to operate in a particular manner, such that instructions stored in the computer readable memory produce an article of manufacture including the instruction device. The instruction means implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device to perform a series of operational steps on a computer or other programmable device to produce computer-implemented processing on a computer or other programmable device. The instructions executed on the steps provide steps for implementing the functions specified in one or more flows of the flowchart or in a block or blocks of the flowchart.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, a network interface, and memory.

The memory may include non-permanent memory, random access memory (RAM) and/or non-volatile memory in computer readable media such as read only memory (ROM) or flash memory (flash) RAM). Memory is an example of a computer readable medium.

Computer readable media including both permanent and non-permanent, removable and non-removable media can be stored by any method or technology. Information can be computer readable instructions, data structures, modules of programs, or other materials. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), and other types of random access memory (RAM). Read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, CD-ROM only, digitally versatile A compact disc (DVD) or other optical storage, magnetic cassette, magnetic tape storage or other magnetic storage device or any other non-transportable medium can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include transitory computer readable media, such as modulated data signals and carrier waves.

It is also to be understood that the phrase "comprise" or "comprises" or "includes" or any other variants is intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device including the element.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Thus, the invention may take the form of a fully hardware embodiment, a fully software embodiment, or an embodiment combining the software and hardware. Moreover, the present invention may take the form of a computer program product implemented on one or more computer usable storage media (including but not limited to disk memory, CD-ROM, optical memory, etc.) containing computer usable code. .

The above description is only an embodiment of the present invention and is not intended to limit the present invention. It will be apparent to those skilled in the art that various modifications and changes can be made in the present invention. Any modifications, equivalents, improvements, etc. made within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims (28)

 An information display method includes: monitoring, according to the information of the information push scenario, whether the user terminal is in the information push scenario; and displaying the first behavior data according to the user when monitoring that the user terminal is in the information push scenario Get service information.    The method of claim 1, wherein the information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.    The method of claim 2, wherein before the displaying the service information obtained according to the first behavior data of the user, the method further comprises: obtaining service information according to the first behavior data of the user; The first behavior data acquisition service information includes: sending information related to the first behavior data of the user to the server, and receiving service information that is sent by the server according to the related information; or searching for locally saved information. Service information, wherein the service information is determined according to related information of the first behavior data of the user.    The method of claim 3, wherein receiving the service information pushed by the server according to the related information comprises: receiving the server to push according to the related information and service information format. Service information with the service information format.    The method of claim 3, wherein the method further comprises: receiving a display template identifier sent by the server; displaying service information, comprising: displaying according to the display template identifier Template, display service information.    The method of claim 3, wherein the information related to the user's first behavior data includes at least one of the following: information of the information push scenario; the user first behavior data. The behavior content data included in the behavior; the application category corresponding to the first behavior data of the user.    The method of claim 6, wherein: when the related information includes information of the information push scenario, the service information includes service information mapped with information of the information push scenario; or When the related information includes the behavior content data included in the first behavior data of the user, the service information includes service information related to the behavior content data; or when the related information includes the first behavior of the user The service information includes: the service information of the application category that belongs to the same application category as the first behavior data of the user.    The method of claim 3, wherein the displaying the service information comprises: obtaining and parsing display setting information corresponding to the information of the information push scene; and parsing the display setting information to indicate that the display service is allowed The information is displayed when the information is displayed.    The method of claim 3, wherein the service information is obtained by the server from at least one third party server based on the related information.    The method of claim 2, wherein, when monitoring that the user terminal is in the information push scenario, displaying service information acquired according to the user behavior data, including: monitoring that the user terminal is in the When the information is pushed, the first behavior data of the user of the information mapping of the information push scenario is determined according to the mapping relationship between the information of the information push scenario and the first behavior data of the user; and the first behavior according to the user is displayed according to the information Service information obtained by the data.    The method of claim 10, wherein after displaying the service information obtained according to the first behavior data of the user, the method further comprises: updating the mapping relationship by using the second behavior data of the user The first behavior data; or the information of the scene is pushed by using other information in which the first behavior data of the user is generated, and the information of the information push scene in the mapping relationship is updated.    An information push method includes: acquiring information of a information push scenario; and, according to the information of the information push scenario, monitoring whether the user terminal is in the information push scenario; and monitoring when the user terminal is in the information push scenario , pushing service information to the user terminal.    The method of claim 12, wherein the pushing the service information to the user terminal comprises: receiving information related to the first behavior data of the user sent by the user terminal; and reporting the information to the user according to the related information. The terminal pushes service information obtained from at least one third party server.    The method of claim 13, wherein the information about the user behavior data includes at least one of the following: the behavior content data included in the first behavior data of the user; An application category corresponding to the behavior data.    The information display device includes: a monitoring module, configured to monitor whether the user terminal is in the information push scenario according to the information of the information push scenario; and the display module is configured to monitor the user in the monitoring module When the terminal is in the information push scenario, the service information obtained according to the first behavior data of the user is displayed.    The device of claim 15, wherein the information push scenario is a scenario in which the user terminal is located when the first behavior data of the user is generated.    The device of claim 16, wherein the device further comprises: a service information module, configured to: before the display module displays the service information obtained according to the first behavior data of the user, according to the user The first behavior data acquisition service information is specifically configured to: before the display module displays the service information acquired according to the first behavior data of the user, the related information of the first behavior data of the user Sending to the server, and receiving the service information pushed by the server according to the related information; or for searching for the locally saved information before the display module displays the service information acquired according to the user's first behavior data. Service information, wherein the service information is determined according to related information of the first behavior data of the user.    The device of claim 17, wherein the service information module is specifically configured to: receive a service that is provided by the server according to the related information and a service information format and that has the service information format News.    The device of claim 17 or 18, wherein the device further comprises: a display template module, configured to receive a display template identifier sent by the server; : Displaying the service information according to the display template indicated by the display template identifier.    The device of claim 17 or 18, wherein the information related to the first behavior data of the user includes at least one of the following: information of the information push scenario; the user first behavior data The behavior content data included in the behavior; the application category corresponding to the first behavior data of the user.    The device of claim 20, wherein when the related information includes information of the information push scenario, the service information includes service information mapped with information of the information push scenario; or When the related information includes the behavior content data included in the first behavior data of the user, the service information includes service information related to the behavior content data; or when the related information includes the first behavior of the user The service information includes: the service information of the application category that belongs to the same application category as the first behavior data of the user.    The device of claim 17 or 18, wherein the display module is specifically configured to: acquire and parse display setting information corresponding to information of the information push scene; and parse out the display setting information representation The service information is displayed when the service information is allowed to be displayed.    The device of claim 17 or 18, wherein the service information is obtained by the server from at least one third party server based on the related information.    The device of claim 16, wherein the display module is specifically configured to: when the monitoring module monitors that the user terminal is in the information push scenario, push the information of the scenario according to the information And a mapping relationship between the first behavior data of the user, determining a first behavior data of the user of the information mapping of the information push scenario; and displaying service information obtained according to the first behavior data of the user.    The device of claim 24, wherein the device further comprises: an update module, configured to display, after the display module displays the service information obtained according to the first behavior data of the user, The second behavior data, the first behavior data in the mapping relationship is updated, or the information of the scenario is pushed by using other information in which the first behavior data of the user is generated, and the information push scenario in the mapping relationship is updated. Information.    An information pushing device includes: an obtaining module, configured to obtain information of a information pushing scene; and a monitoring module, configured to monitor, according to the information of the information, whether the user terminal is in the information pushing scene; and push And a module, configured to: when the monitoring module monitors that the user terminal is in the information push scenario, push the service information to the user terminal.    The device of claim 26, wherein the push module is specifically configured to: receive information related to the user's first behavior data sent by the user terminal; and push the user terminal according to the related information. Service information obtained from at least one third-party server.    The device of claim 27, wherein the information about the user behavior data includes at least one of the following: the behavior content data included in the first behavior data of the user; An application category corresponding to the behavior data.