CN108076157A - Message content push control method, system and computer equipment - Google Patents
Message content push control method, system and computer equipment Download PDFInfo
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- CN108076157A CN108076157A CN201711487144.4A CN201711487144A CN108076157A CN 108076157 A CN108076157 A CN 108076157A CN 201711487144 A CN201711487144 A CN 201711487144A CN 108076157 A CN108076157 A CN 108076157A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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Abstract
The invention discloses a kind of message content push control method, system, computer readable storage medium and a kind of computer equipments.The message content push control method includes the request that browsing process initiates the historical viewings data of inquiry specific user to monitoring process；Browsing process receives the user type that monitoring process determines the specific user according to the historical viewings data, and the recommendation request for including the message content corresponding to the user's type is submitted to remote server；Browsing process receives the message content corresponding to the user type of the remote server feedback；Browsing process shows the message content in the browser interface of the specific user.On the one hand matching user's history browsing accurate data recommends relevant message content to the message content push control method, saves user network flow, reduces interface interference；On the other hand, the accurate dispensing of message content is realized, saves the cost of dispensing.
Description
Technical field
The present invention relates to Internet technical field, more particularly, to a kind of message content push control method, system and
A kind of computer equipment.
Background technology
Present application software, as browser can be related to the Push Service of some pushed informations substantially, such as advertisement pushing,
Game push or application push etc..In the Push Service of existing pushed information, the information that is currently accessing based on user or
The information that history accesses pushes the relevant pushed information of information with being accessed to user.
However, each pushed information is according to information such as market survey result, push object, push strategies, compile in advance
The fix information collected may be such that pushed information that Push Service is pushed can not cause the interest of user.It can not lead to
It crosses and judges message content of user's historical viewings data dynamic adjustment interior for a period of time to user's push.
Meanwhile current browser or the function of browse module of application software, it is mainly used for browsing pages, and can not
The behavioral data of user is analyzed and the analysis result PUSH message content of the behavioral data according to the user.
The content of the invention
To solve the problems, such as above-mentioned at least one aspect, the present invention proposes a kind of message content push control method.
Corresponding, the present invention also provides a kind of systems of message content push.
In addition, device and a kind of computer readable storage medium the present invention also provides a kind of push of message content.
In order to achieve the object of the present invention, adopt the following technical scheme that:
A kind of message content pushes control method, including：
Browsing process initiates the request of the historical viewings data of inquiry specific user to monitoring process；
Browsing process receives the user type that monitoring process determines the specific user according to the historical viewings data, Xiang Yuan
Journey server submits the recommendation request for including the message content corresponding to the user's type；
Browsing process receives the message content corresponding to the user type of the remote server feedback；
Browsing process shows the message content in the browser interface of the specific user.
Specifically, the historical viewings data include：The webpage of browsing, the time of the browsing webpage and the browsing net
The number of page.
Specifically, the browsing process to monitoring process initiate inquiry specific user historical viewings data request it
Before, it further includes：
The User ID for the specific user that the acquisition of browsing process is currently accessing utilizes the User ID to browse process
The request of the historical viewings data of inquiry specific user is initiated to monitoring process.
Further, monitoring process determines the user type of specific user according to the rule of the pre- agreement of remote server.
Specifically, the browsing process is received in the message corresponding to the user type of the remote server feedback
Rong Zhong, including：
The recommendation request comprising the message content corresponding to the user's type that the browsing process is submitted causes remotely to take
Business device determines the corresponding message content of the user type according to default rule, and then identified message content is fed back to
Browsing process；
Browsing process receives the fixed message content.
Specifically, further include：
Browsing process initiates the request of the identity information of inquiry specific user to monitoring process.
Further, the identity information includes the interest that the age of user, the occupation of user and user oneself are marked
Hobby.
Further, the browsing process receives monitoring process and determines the specific user's according to the historical viewings data
In user type, including：
Browsing process receives monitoring process and determines the specific use according to the historical viewings data and/or the identity information
The user type at family.
Specifically, the monitoring process regularly updates the user type of specific user at predetermined intervals.
The present invention also provides a kind of message content push control system, including：
First enquiry module, for browse process to monitoring process initiate inquiry specific user historical viewings data please
It asks；
Module is submitted, determines the specific user's according to the historical viewings data for browsing process reception monitoring process
User type submits the recommendation request for including the message content corresponding to the user's type to remote server；
Receiving module, for browsing the message corresponding to the user type that process receives the remote server feedback
Content；
Display module shows the message content for browsing process in the browser interface of the specific user.
Specifically, the historical viewings data include：The webpage of browsing, the time of the browsing webpage and the browsing net
The number of page.
Specifically, before performing first enquiry module, further include：
Acquisition module, for browsing the User ID for the specific user that process acquisition is currently accessing, to browse process
The request of the historical viewings data of inquiry specific user is initiated to monitoring process using the User ID.
Further, monitoring process determines the user type of specific user according to the rule of the pre- agreement of remote server.
Specifically, in institute's receiving module, including：
Unit is submitted, the recommendation comprising the message content corresponding to the user's type submitted for the browsing process please
Derivation causes remote server to determine the corresponding message content of the user type according to default rule, and then disappears identified
Breath content feed is to browsing process；
First determination unit receives the fixed message content for browsing process.
Specifically, further include：
Second enquiry module, for browsing request of the process to the identity information of monitoring process initiation inquiry specific user.
Further, the identity information includes the interest that the age of user, the occupation of user and user oneself are marked
Hobby.
Further, in the submission module, including：
Second determination unit receives monitoring process according to the historical viewings data and/or the body for browsing process
Part information determines the user type of the specific user.
Specifically, the monitoring process regularly updates the user type of specific user at predetermined intervals.
The present invention also provides a kind of computer readable storage medium, including：
One or more application program, one or more of application programs are configurable for performing in above-mentioned message
The step of holding push control method.
Finally, the present invention also provides a kind of computer equipment, including：
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and quilt
It is configured to be performed by one or more of processors, one or more of programs are configured as it and are held by the processor
The step of above-mentioned message content push control method is performed during row.
Compared with the prior art, the solution of the present invention has the following advantages：
In technical scheme, monitoring process determines specific user according to the historical viewings data of its user monitored
User type, browsing process is according to corresponding to asking the user type for describing the user type to remote server
Message content, push relevant message content accurately to match the user type of user.The present invention is directed to user type not
With user, push different message contents, be effectively improved the amount of leading of message content, reduce and push it to user and do not feel
The probability of the message content of interest.On the one hand, the present invention realizes the accurate push of message content, is ensureing similarly same disappear
In the case of leading dose rate of content is ceased, the number of the push of same message content can be effectively reduced, it is clear that save push
Cost.On the other hand, the historical viewings accurate data of present invention matching user pushes relevant message content, improves the user
The amount of leading probability, reduce to the user and push the number of different message content the user to be caused to pay attention to, so as to save
Network traffics and the interference for reducing interface.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
It obtains substantially or is recognized by the practice of the present invention.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present invention, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows a kind of flow diagram of a kind of embodiment of message content push control method in the present invention；
Fig. 2 shows a kind of structure diagram of a kind of embodiment of message content push control system in the present invention；
Fig. 3 shows a kind of a kind of structure diagram of embodiment of computer equipment in the present invention.
Specific embodiment
In order to which those skilled in the art is made to more fully understand the present invention program, below in conjunction in the embodiment of the present invention
The technical solution in the embodiment of the present invention is clearly and completely described in attached drawing.
In some flows of description in description and claims of this specification and above-mentioned attached drawing, contain according to
Particular order occur multiple operations, but it should be clearly understood that these operation can not herein occur according to it is suitable
Sequence is performed or performed parallel, and the sequence number such as 101,102 etc. of operation is only used for distinguishing each different operation, sequence number
Any execution sequence is not represented for itself.In addition, these flows can include more or fewer operations, and these operations can
To perform or perform parallel in order.It should be noted that the descriptions such as " first " herein, " second ", are for distinguishing not
Same message content, equipment, module etc., does not represent sequencing, it is different types also not limit " first " and " second ".
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, the every other implementation that those skilled in the art are obtained without creative efforts
Example, belongs to the scope of protection of the invention.
Such as Fig. 1, show that a kind of a kind of flow of embodiment of the message content push control method is shown in the present invention
It is intended to.
The message content push control method includes step S101, S102, S103 and step S104.Wherein, step
S101. the request that process initiates the historical viewings data of inquiry specific user to monitoring process is browsed；
Step S102. browsing processes receive the user that monitoring process determines the specific user according to the historical viewings data
Type submits the recommendation request for including the message content corresponding to the user's type to remote server；
Step S103. browsing processes are received in the message corresponding to the user type of the remote server feedback
Hold；
Step S104. browsing processes show the message content in the browser interface of the specific user.
The message content push control method determines the user type of user according to historical viewings data, for different use
The user of family type pushes different message contents, is effectively improved the amount of leading of message content, reduces to user and push it
The probability of uninterested message content.On the one hand, the message content push control method realizes the accurate of message content
Push is ensureing same in the case of leading dose rate of same message content, can effectively reduce the push of same message content
Number, it is clear that save the cost of push.On the other hand, the history of the message content push control method matching user is clear
Accurate data of looking at pushes relevant message content, improves the probability of the amount of leading of the user, and reduces to the user and pushes difference
Number of the message content the user to be caused to pay attention to, so as to saving network flow and reduce the interference at interface.
It in order to enable technical scheme is apparent, is more convenient for understanding, to each step of technical scheme
The process and mode of rapid specific implementation are described in detail.
Step S101. browses the request that process initiates the historical viewings data of inquiry specific user to monitoring process.
Application software of the user using browser or with function of browse module opens webpage and carries out picture, word, video
During browsing, the monitoring process can carry out the behavior of the browsing webpage of user monitor log and preserve.Meanwhile monitoring process meeting
Historical viewings data caused by browsing webpage to the user that it is recorded and is preserved are analyzed, according to the historical viewings number
It is drawn according to the user, to determine the user type of the user, records and preserve.
With the associated browsing process of application software, when user opens webpage progress picture, word, video tour, meeting
The user type of the user is obtained to monitoring process, and is pushed accordingly to the current user according to the user type
Message content, to complete the amount of leading of user, improve the clicking rate of message content.
The message content can be advertisement, game, application software etc., in the form of word, picture, link, video etc.
It is shown.
Specifically, the historical viewings data include：The webpage of browsing, the time of the browsing webpage and the browsing net
The number of page.
Webpage is the basic element for forming website, is the platform of the various website applications of carrying.Its via network address come identify with
Access after the function of browse module of browser or software application identifies network address, can receive web page files.Webpage is actually
A simply text-only file, by it is various mark to the elements such as word, picture, form, the sound on webpage into
Row description (such as font, color, size), and browser then explains these marks and generates the page.
When utilizing the browser or there is the software application of function of browse to open the webpage, browsing process can obtain
The data of the webpage, so as to fulfill the classification to the webpage.And then it is pressed according to the browsing historical data of the browsing webpage
The type of the user is set according to default rule.
It is understood that browser browsing of the user by browser or with function module is not limited solely to certain
A webpage can be word, picture and video in webpage or webpage or independently of the webpage
Some content of pages.It is made above to enumerate, it is intended merely to so that the technical program is more easily understood, should not form to this
The limitation of invention.
Specifically, before performing step S101, further include：
The User ID for the specific user that the acquisition of browsing process is currently accessing utilizes the User ID to browse process
The request of the historical viewings data of inquiry specific user is initiated to monitoring process.
In a preferred embodiment of the present invention, corresponding to each of browser or the application software with browsing module
User can have the User ID for being used to log in the application software of oneself.For the application software, monitoring process is monitoring
It is true to correspond to its respective User ID for different users for the historical viewings data of one or more users of the application software
Its fixed user type.Browsing process first obtains the User ID of the positive specific user for accessing application software, can be according to the User ID
The historical viewings data of the specific user corresponding to the user ID are rapidly determined to monitoring process, to further determine that the use
The user type at family.
For example, browsing process obtains the ID of the user A and user B of current accessed, obtained using the ID of user A to monitoring process
The historical viewings data of family A are taken, obtain the historical viewings data of user B to monitoring process using the ID of user B.
It is also possible to understand, for some browsers, user not necessarily goes to log in using the account of its registration
The browser can go to browse relevant message content with the identity of tourist.The browser can correspond to corresponding end
End equipment records user, and by the terminal device, the browsing historical content is recorded on a web browser.
Step S102. browsing processes receive the user that monitoring process determines the specific user according to the historical viewings data
Type submits the recommendation request for including the message content corresponding to the user's type to remote server.
Monitoring process monitors the historical viewings data for getting user according to it, and then according to the historical viewings data
Determine the user type of the user, the user type is committed to remote server by browsing process, to obtain the user's type
Corresponding message content.All message contents that remote server storage is pushed or shows simultaneously are responsible for judging browsing process institute
Its corresponding message content of the user type of submission, so as to which the message content is fed back to browsing process.
User type is the substantially description of a kind of user, describe a certain product main audient and target group it is common
Feature.
The division of user type using browser or can use the software application with browsing module for the first time according to user
Time once browses context related messages, logs in number of related web page etc. and is divided, the criteria for classifying can be according to reality
Situation is adjusted, it is not limited to above-mentioned cited content.
For example, corresponding to for an application software, according to its on this application software using the function of browse module into
The time length of row browsing divides the user type of the user.
For a specific user, one or more user types can be included.
For example, for A pages is swum the gaming platform, 5 types are established to target user according to platform latitude：A pages
Trip platform flow appraxia family, A pages of trip platform silent user, competing product platform loyalty user, the non-loyal user of competing product platform, page trip are potential
User.And user's first is A pages of trip platform flow appraxia family, competing product platform loyalty user.
Specifically, the monitoring process regularly updates the user type of specific user at predetermined intervals.
The user of the one application software group complicated as one, over time, historical viewings data meeting
It has greatly changed over time based on behavioural habits, hobby etc..Therefore, also should for describing the user type of user
It is updated when constantly, to ensure that user can relatively accurately describe the browsing custom of the specific user of nearest time, so as to basis
User type realizes the accurate push or display of message content.
Monitoring process obtains the historical viewings data of the specific user in preset time, to the historical viewings in this period
Data are analyzed, so that it is determined that the user type that the specific user is during this period of time corresponding.
By default time interval, the monitoring process can periodically obtain going through in specific user's nearest a period of time
History browses data, and determines the nearest user type of the user according to the historical viewings data, current to ensure constantly
User type can describe the browsing custom of the user under nearest state exactly, reduce unnecessary deviation, and then realize and disappear
The accurate push of content is ceased, is ensureing same in the case of leading dose rate of same message content, same disappear can be effectively reduced
Cease the number of the push of content, it is clear that save the cost of push.
Further, monitoring process determines the user type of specific user according to the rule of the pre- agreement of remote server.
As front is sayed, the user can include one or more user types.The presence of the user type is
In order to enable message content can be accurately pushed on the browser interface of specific user, to realize precisely leading for accurate the user
Amount avoids repeatedly sending its uninterested message content to same user in the short time, so as to saving network flow and reduction
The interference at interface.Therefore the specific of the user type is divided in while divided according to historical viewings data, can also be simultaneously
Depending on message content with reference to required push, this mean that user type establish rules really be also then can be according to actual feelings
What shape was adjusted.
User type, interest, age, behavioural habits of application software etc. are there may be larger difference, in order to realize
The accurate push of message content, cater to his tastes, it is necessary to the rule of Erecting and improving come accurately determine the feature of each user believe
Breath, and then complete accurately to show or push according to the characteristic information.The rule of the advance agreement of remote server, specifying should
With the reasonable difference between numerous users of software, monitoring process is contributed to quickly to determine the user type of specific user.
For example, for A pages of trip platform, remote server has preset following rule：
8 user types are established to target user according to platform latitude
User type 1：A B domain name was at least accessed, was not accessed more than (being more than or equal to) 5 days apart from last visit
The user of B domain names；
User type 2：A B domain name was at least accessed, is more than (being more than or equal to) 3 days apart from last visit, did not had less than 5 days
There is the user for accessing B domain names；
User type 3：The user that competing product platform domain name (such as YY game) number is more than or equal to 3 times is accessed in one week；
User type 4：It accesses competing product platform domain name number in one week to be more than or equal to 1 time, the user less than 3 times；
User type 5：The user of (non-page trip) related platform domain name of playing at least once was accessed in one week；
User type 6：The user of animation related platform domain name at least once was accessed in one week；
User type 7：The user of video display related platform domain name at least once was accessed in one week；
User type 8：The user of novel related platform domain name at least once was accessed in one week.
Specifically, further include：
Browsing process initiates the request of the identity information of inquiry specific user to monitoring process.
Further, the identity information includes the interest that the age of user, the occupation of user and user oneself are marked
Hobby.
It should be understood that the crowd in all ages and classes stage, the awareness granularity to message content is different.Similarly
Ground, people that do not know Career orientation, that hobby is different are also different to the interested of message content.Pass through historical viewings
Data, and the identity information of user is combined, it may further ensure that the validity of the message content push.
Further, the browsing process receives monitoring process and determines the specific user's according to the historical viewings data
In user type, including：
Browsing process receives monitoring process and determines the specific use according to the historical viewings data and/or the identity information
The user type at family.
For example, for a gaming platform, the consuming capacity of working clan is often higher than the consuming capacity of high school student.When
According to historical viewings data, determine that working clan's first with the uniformity of the content of the data for liking browsing of high school student's second is substantially phase
Logical, but the positioning of different game is different, therefore on the basis of historical data is browsed, can supplement player with money to first push can
To obtain the game A that fine game experiencing and its historical viewings data are agreed with；Low consumption is pushed to second, and can entertain what is loosened
The game B agreed with its historical viewings data.
Step S103. browsing processes are received in the message corresponding to the user type of the remote server feedback
Hold.
In the present invention, after the user type for the specific user that monitoring process determines, browsing process is according to the user class
Type asks the message content corresponding to the user's type to remote server.Remote server determines to disappear according to the user type
Content is ceased, and the corresponding message content of the user type is fed back into browsing process.Browsing process receives the message content,
The message content is shown with the browser interface in user.
Specifically, in step S103, including：
The recommendation request comprising the message content corresponding to the user's type that the browsing process is submitted causes remotely to take
Business device determines the corresponding message content of the user type according to default rule, and then identified message content is fed back to
Browsing process；
Browsing process receives the fixed message content.
It is as described above, its user type for having of the specific user be not it is single, can the user class
Type can be one or more.Based on the rich of user type, browsing process be to show it is closer with which user type
Relevant message content, this needs foundation rule clearly, reasonably to decide it.After rational rule is established, far
Journey server receives browsing process and submits the recommendation comprising the message content corresponding to the user type of the specific user please
After asking, it can be fed back according to the message content corresponding to the regular quick search user type established, and by the message content
In browsing process.
Such as：User type 1 and user type 2 belong to A pages of trip platform user, and user type 3 and user type 4 belong to competing
Product page swims platform user, and user type 5-8 belongs to potential page trip user.Accordingly, a user can have multiple users simultaneously
During type, browser or the application software with browsing module judge that the multiple user type corresponds to according to multiple user types
Message content rule it is as follows：
When user meets A pages of trip platform user and competing product page trip platform user simultaneously, to the user in different platform
Access domain name number is compared, and is arranged according to access times descending and is returned to user type (for example user has user class simultaneously
Type 1 and user type 4, the number that user type 1 accesses corresponding domain name is more, then the user type label of the user is user class
Type 1, user type 4), when browsing process first time pop-up or display message content, give tacit consent to first user class of pop-up or display
Message content corresponding to type.
Step S104. browsing processes show the message content in the browser interface of the specific user.
It, can be in time by described in when browsing process gets the message content corresponding to the user type of specific user
Message content is shown in the browser interface of the specific user, for user to be guided to check or operate the message content.
The browsing process can enter the one of the user interface of browser interface or the software application with function module according to user
Timing is long to be shown and the corresponding message content of its user type to the user.
For example, user's first when browser is used to browse animation webpage, after the animation webpage is entered 1 minute, browses
Process shows the message content A of cartoon animation.
The message content is usually shown in a manner of pop-up.
Such as Fig. 2, show that a kind of a kind of structure of embodiment of the message content push control system is shown in the present invention
It is intended to.
The message content push control method includes the first enquiry module 101, submits module 102,103 and of receiving module
Display module 104.Wherein, the first enquiry module 101 initiates the history of inquiry specific user for browsing process to monitoring process
Browse the request of data；
Module 102 is submitted, the specific use is determined according to the historical viewings data for browsing process reception monitoring process
The user type at family submits the recommendation request for including the message content corresponding to the user's type to remote server；
Receiving module 103, for browsing the user type that corresponds to that process receives remote server feedback
Message content；
Display module 104 shows the message content for browsing process in the browser interface of the specific user.
The message content push control method determines the user type of user according to historical viewings data, for different use
The user of family type pushes different message contents, is effectively improved the amount of leading of message content, reduces to user and push it
The probability of uninterested message content.On the one hand, the message content push control method realizes the accurate of message content
Push is ensureing same in the case of leading dose rate of same message content, can effectively reduce the push of same message content
Number, it is clear that save the cost of push.On the other hand, the history of the message content push control method matching user is clear
Accurate data of looking at pushes relevant message content, improves the probability of the amount of leading of the user, and reduces to the user and pushes difference
Number of the message content the user to be caused to pay attention to, so as to saving network flow and reduce the interference at interface.
It in order to enable technical scheme is apparent, is more convenient for understanding, to each mould of technical scheme
The process and structure of the specific implementation of block are described in detail.
First enquiry module 101 initiates the historical viewings data of inquiry specific user for browsing process to monitoring process
Request.
Application software of the user using browser or with function of browse module opens webpage and carries out picture, word, video
During browsing, the monitoring process can carry out the behavior of the browsing webpage of user monitor log and preserve.Meanwhile monitoring process meeting
Historical viewings data caused by browsing webpage to the user that it is recorded and is preserved are analyzed, according to the historical viewings number
It is drawn according to the user, to determine the user type of the user, records and preserve.
With the associated browsing process of application software, when user opens webpage progress picture, word, video tour, meeting
The user type of the user is obtained to monitoring process, and is pushed accordingly to the current user according to the user type
Message content, to complete the amount of leading of user, improve the clicking rate of message content.
The message content can be advertisement, game, application software etc., in the form of word, picture, link, video etc.
It is shown.
Specifically, the historical viewings data include：The webpage of browsing, the time of the browsing webpage and the browsing net
The number of page.
Webpage is the basic element for forming website, is the platform of the various website applications of carrying.Its via network address come identify with
Access after the function of browse module of browser or software application identifies network address, can receive web page files.Webpage is actually
A simply text-only file, by it is various mark to the elements such as word, picture, form, the sound on webpage into
Row description (such as font, color, size), and browser then explains these marks and generates the page.
When utilizing the browser or there is the software application of function of browse to open the webpage, browsing process can obtain
The data of the webpage, so as to fulfill the classification to the webpage.And then it is pressed according to the browsing historical data of the browsing webpage
The type of the user is set according to default rule.
It is understood that browser browsing of the user by browser or with function module is not limited solely to certain
A webpage can be word, picture and video in webpage or webpage or independently of the webpage
Some content of pages.It is made above to enumerate, it is intended merely to so that the technical program is more easily understood, should not form to this
The limitation of invention.
Specifically, before performing the first enquiry module 101, further include：
The User ID for the specific user that the acquisition of browsing process is currently accessing utilizes the User ID to browse process
The request of the historical viewings data of inquiry specific user is initiated to monitoring process.
In a preferred embodiment of the present invention, corresponding to each of browser or the application software with browsing module
User can have the User ID for being used to log in the application software of oneself.For the application software, monitoring process is monitoring
It is true to correspond to its respective User ID for different users for the historical viewings data of one or more users of the application software
Its fixed user type.Browsing process first obtains the User ID of the positive specific user for accessing application software, can be according to the User ID
The historical viewings data of the specific user corresponding to the user ID are rapidly determined to monitoring process, to further determine that the use
The user type at family.
For example, browsing process obtains the ID of the user A and user B of current accessed, obtained using the ID of user A to monitoring process
The historical viewings data of family A are taken, obtain the historical viewings data of user B to monitoring process using the ID of user B.
It is also possible to understand, for some browsers, user not necessarily goes to log in using the account of its registration
The browser can go to browse relevant message content with the identity of tourist.The browser can correspond to corresponding end
End equipment records user, and by the terminal device, the browsing historical content is recorded on a web browser.
Module 102 is submitted, the specific use is determined according to the historical viewings data for browsing process reception monitoring process
The user type at family submits the recommendation request for including the message content corresponding to the user's type to remote server.
Monitoring process monitors the historical viewings data for getting user according to it, and then according to the historical viewings data
Determine the user type of the user, the user type is committed to remote server by browsing process, to obtain the user's type
Corresponding message content.All message contents that remote server storage is pushed or shows simultaneously are responsible for judging browsing process institute
Its corresponding message content of the user type of submission, so as to which the message content is fed back to browsing process.
User type is the substantially description of a kind of user, describe a certain product main audient and target group it is common
Feature.
The division of user type using browser or can use the software application with browsing module for the first time according to user
Time once browses context related messages, logs in number of related web page etc. and is divided, the criteria for classifying can be according to reality
Situation is adjusted, it is not limited to above-mentioned cited content.
For example, corresponding to for an application software, according to its on this application software using the function of browse module into
The time length of row browsing divides the user type of the user.
For a specific user, one or more user types can be included.
For example, for A pages is swum the gaming platform, 5 types are established to target user according to platform latitude：A pages
Trip platform flow appraxia family, A pages of trip platform silent user, competing product platform loyalty user, the non-loyal user of competing product platform, page trip are potential
User.And user's first is A pages of trip platform flow appraxia family, competing product platform loyalty user.
Specifically, the monitoring process regularly updates the user type of specific user at predetermined intervals.
The user of the one application software group complicated as one, over time, historical viewings data meeting
It has greatly changed over time based on behavioural habits, hobby etc..Therefore, also should for describing the user type of user
It is updated when constantly, to ensure that user can relatively accurately describe the browsing custom of the specific user of nearest time, so as to basis
User type realizes the accurate push or display of message content.
Monitoring process obtains the historical viewings data of the specific user in preset time, to the historical viewings in this period
Data are analyzed, so that it is determined that the user type that the specific user is during this period of time corresponding.
By default time interval, the monitoring process can periodically obtain going through in specific user's nearest a period of time
History browses data, and determines the nearest user type of the user according to the historical viewings data, current to ensure constantly
User type can describe the browsing custom of the user under nearest state exactly, reduce unnecessary deviation, and then realize and disappear
The accurate push of content is ceased, is ensureing same in the case of leading dose rate of same message content, same disappear can be effectively reduced
Cease the number of the push of content, it is clear that save the cost of push.
Further, monitoring process determines the user type of specific user according to the rule of the pre- agreement of remote server.
As front is sayed, the user can include one or more user types.The presence of the user type is
In order to enable message content can be accurately pushed on the browser interface of specific user, to realize precisely leading for accurate the user
Amount avoids repeatedly sending its uninterested message content to same user in the short time, so as to saving network flow and reduction
The interference at interface.Therefore the specific of the user type is divided in while divided according to historical viewings data, can also be simultaneously
Depending on message content with reference to required push, this mean that user type establish rules really be also then can be according to actual feelings
What shape was adjusted.
User type, interest, age, behavioural habits of application software etc. are there may be larger difference, in order to realize
The accurate push of message content, cater to his tastes, it is necessary to the rule of Erecting and improving come accurately determine the feature of each user believe
Breath, and then complete accurately to show or push according to the characteristic information.The rule of the advance agreement of remote server, specifying should
With the reasonable difference between numerous users of software, monitoring process is contributed to quickly to determine the user type of specific user.
For example, for A pages of trip platform, remote server has preset following rule：
8 user types are established to target user according to platform latitude
User type 1：A B domain name was at least accessed, was not accessed more than (being more than or equal to) 5 days apart from last visit
The user of B domain names；
User type 2：A B domain name was at least accessed, is more than (being more than or equal to) 3 days apart from last visit, did not had less than 5 days
There is the user for accessing B domain names；
User type 3：The user that competing product platform domain name (such as YY game) number is more than or equal to 3 times is accessed in one week；
User type 4：It accesses competing product platform domain name number in one week to be more than or equal to 1 time, the user less than 3 times；
User type 5：The user of (non-page trip) related platform domain name of playing at least once was accessed in one week；
User type 6：The user of animation related platform domain name at least once was accessed in one week；
User type 7：The user of video display related platform domain name at least once was accessed in one week；
User type 8：The user of novel related platform domain name at least once was accessed in one week.
Specifically, further include：
Second enquiry module, for browsing request of the process to the identity information of monitoring process initiation inquiry specific user.
Further, the identity information includes the interest that the age of user, the occupation of user and user oneself are marked
Hobby.
It should be understood that the crowd in all ages and classes stage, the awareness granularity to message content is different.Similarly
Ground, people that do not know Career orientation, that hobby is different are also different to the interested of message content.Pass through historical viewings
Data, and the identity information of user is combined, it may further ensure that the validity of the message content push.
Further, in the submission module 102, including：
Second determination unit receives monitoring process according to the historical viewings data and/or the body for browsing process
Part information determines the user type of the specific user.
For example, for a gaming platform, the consuming capacity of working clan is often higher than the consuming capacity of high school student.When
According to historical viewings data, determine that working clan's first with the uniformity of the content of the data for liking browsing of high school student's second is substantially phase
Logical, but the positioning of different game is different, therefore on the basis of historical data is browsed, can supplement player with money to first push can
To obtain the game A that fine game experiencing and its historical viewings data are agreed with；Low consumption is pushed to second, and can entertain what is loosened
The game B agreed with its historical viewings data.
Receiving module 103, for browsing the user type that corresponds to that process receives remote server feedback
Message content.
In the present invention, after the user type for the specific user that monitoring process determines, browsing process is according to the user class
Type asks the message content corresponding to the user's type to remote server.Remote server determines to disappear according to the user type
Content is ceased, and the corresponding message content of the user type is fed back into browsing process.Browsing process receives the message content,
The message content is shown with the browser interface in user.
Specifically, in receiving module 103, including：
Unit is submitted, the recommendation comprising the message content corresponding to the user's type submitted for the browsing process please
Derivation causes remote server to determine the corresponding message content of the user type according to default rule, and then disappears identified
Breath content feed is to browsing process；
First determination unit receives the fixed message content for browsing process.
It is as described above, its user type for having of the specific user be not it is single, can the user class
Type can be one or more.Based on the rich of user type, browsing process be to show it is closer with which user type
Relevant message content, this needs foundation rule clearly, reasonably to decide it.After rational rule is established, far
Journey server receives browsing process and submits the recommendation comprising the message content corresponding to the user type of the specific user please
After asking, it can be fed back according to the message content corresponding to the regular quick search user type established, and by the message content
In browsing process.
Such as：User type 1 and user type 2 belong to A pages of trip platform user, and user type 3 and user type 4 belong to competing
Product page swims platform user, and user type 5-8 belongs to potential page trip user.Accordingly, a user can have multiple users simultaneously
During type, browser or the application software with browsing module judge that the multiple user type corresponds to according to multiple user types
Message content rule it is as follows：
When user meets A pages of trip platform user and competing product page trip platform user simultaneously, to the user in different platform
Access domain name number is compared, and is arranged according to access times descending and is returned to user type (for example user has user class simultaneously
Type 1 and user type 4, the number that user type 1 accesses corresponding domain name is more, then the user type label of the user is user class
Type 1, user type 4), when browsing process first time pop-up or display message content, give tacit consent to first user class of pop-up or display
Message content corresponding to type.
Display module 104 shows the message content for browsing process in the browser interface of the specific user.
It, can be in time by described in when browsing process gets the message content corresponding to the user type of specific user
Message content is shown in the browser interface of the specific user, for user to be guided to check or operate the message content.
The browsing process can enter the one of the user interface of browser interface or the software application with function module according to user
Timing is long to be shown and the corresponding message content of its user type to the user.
For example, user's first when browser is used to browse animation webpage, after the animation webpage is entered 1 minute, browses
Process shows the message content A of cartoon animation.
The message content is usually shown in a manner of pop-up.
As shown in figure 3, a kind of a kind of structure diagram of embodiment the present invention also provides computer equipment.
The computer equipment, including：
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and quilt
It is configured to be performed by one or more of processors, one or more of programs are configured as it and are held by the processor
During row the step of above-mentioned message content push control method.
Wherein, memory 10 can be used for storage software program and module, and processor 20 is stored in memory by operation
10 software program and module, so as to perform the various function application of the identifying system and data processing.Memory 10
Storing program area and storage data field can mainly be included, wherein, storing program area can storage program area, at least one function institute
Application program needed etc.；Storage data field can be stored uses created data (such as audio number according to the identifying system
According to, phone directory etc.) etc..In addition, memory 10 can include high-speed random access memory, non-volatile memories can also be included
Device, for example, at least a disk memory, flush memory device or other volatile solid-state parts.
The processor 20 is the control centre of positioner, utilizes the entire server of various interfaces and connection
Various pieces, by run or perform the software program being stored in memory 10 and/or module and call be stored in
Data in reservoir 10 perform the various functions of the positioner and processing data, whole so as to be carried out to the positioner
Body monitors.Optionally, processor 20 may include one or more processing units；Preferably, processor 20 can be integrated using processing
Device and modem processor, wherein, the main processing operation system of application processor, user interface and application program etc., modulation
Demodulation processor mainly handles wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processing
In device 20.
In addition, the present invention also provides a kind of computer readable storage medium, including：
One or more application program, one or more of application programs are configurable for performing in above-mentioned message
The step of holding push control method.
Technical solution provided by the present invention is described in detail above, for those of ordinary skill in the art,
According to the thought of the embodiment of the present invention, there will be changes in specific embodiments and applications, in conclusion this theory
Bright book content should not be construed as limiting the invention.
Claims (10)
1. a kind of message content pushes control method, which is characterized in that including：
Browsing process initiates the request of the historical viewings data of inquiry specific user to monitoring process；
Browsing process receives the user type that monitoring process determines the specific user according to the historical viewings data, to long-range clothes
Business device submits the recommendation request for including the message content corresponding to the user's type；
Browsing process receives the message content corresponding to the user type of the remote server feedback；
Browsing process shows the message content in the browser interface of the specific user.
2. message content according to claim 1 pushes control method, which is characterized in that the historical viewings data packet
It includes：The number of the webpage of browsing, the time of the browsing webpage and the browsing webpage.
3. message content according to claim 1 pushes control method, which is characterized in that the browsing process to monitor into
Before the request of the historical viewings data of Cheng Faqi inquiry specific users, further include：
The user I D of specific user that the acquisition of browsing process is currently accessing, so as to browse process using the user I D to
Monitoring process initiates the request of the historical viewings data of inquiry specific user.
4. message content according to claim 2 pushes control method, which is characterized in that monitoring process is according to remote service
The rule of the pre- agreement of device determines the user type of specific user.
5. message content according to claim 1 pushes control method, which is characterized in that described in the browsing process receives
In the message content corresponding to the user type of remote server feedback, including：
The recommendation request comprising the message content corresponding to the user's type that the browsing process is submitted causes remote server
The corresponding message content of the user type is determined according to default rule, and then identified message content is fed back into browsing
Process；
Browsing process receives the fixed message content.
6. a kind of message content push control system, which is characterized in that including：
First enquiry module, for browsing request of the process to the historical viewings data of monitoring process initiation inquiry specific user；
Module is submitted, the user of the specific user is determined for browsing process reception monitoring process according to the historical viewings data
Type submits the recommendation request for including the message content corresponding to the user's type to remote server；
Receiving module, for browsing in the message corresponding to the user type of the process reception remote server feedback
Hold；
Display module shows the message content for browsing process in the browser interface of the specific user.
7. message content push control system according to claim 6, which is characterized in that the historical viewings data packet
It includes：The number of the webpage of browsing, the time of the browsing webpage and the browsing webpage.
8. message content push control system according to claim 6, which is characterized in that perform first enquiry module
Before, further include：
Acquisition module for browsing the user I D for the specific user that process acquisition is currently accessing, utilizes to browse process
The user I D initiate the request of the historical viewings data of inquiry specific user to monitoring process.
9. a kind of computer readable storage medium, which is characterized in that including：
One or more application program, it is arbitrary that one or more of application programs are configurable for perform claim requirement 1-5
The step of message content described in one pushes control method.
10. a kind of computer equipment, which is characterized in that including：
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and are configured
To be performed by one or more of processors, when one or more of programs are configured as it and are performed by the processor
The step of message content described in perform claim requirement 1-5 any one pushes control method.
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| CN201711487144.4A CN108076157A (en) | 2017-12-29 | 2017-12-29 | Message content push control method, system and computer equipment |
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