CN107454126A

CN107454126A - A kind of information push method, server and terminal

Info

Publication number: CN107454126A
Application number: CN201610383225.9A
Authority: CN
Inventors: 赵卜
Original assignee: Huawei Device Dongguan Co Ltd
Current assignee: Huawei Device Co Ltd
Priority date: 2016-05-31
Filing date: 2016-05-31
Publication date: 2017-12-08
Anticipated expiration: 2036-05-31
Also published as: CN107454126B

Abstract

The present invention provides a kind of information push method, server and terminal, is related to field of terminal, and the relative position information of user can be determined according to the label of accessing terminal to network, and then the pushed information of personalization is provided the user according to the relative position information of user.Application server obtains the label information of accessing terminal to network；Label information is used for the position attribution for indicating the access network；Application server determines that terminal is presently in the relative position information of position according to the label information of the access network；Relative position information is used for the attribute that instruction terminal is presently in position；Application server determines push content according to relative position information, according to push content generation push request message；Push request message and carry the push content.

Description

A kind of information push method, server and terminal

Technical field

The present invention relates to field of terminal, more particularly to a kind of information push method, server and terminal.

Background technology

At present, terminal can carry out data analysis to the Operation Log and system set-up information of user, obtain user's Some attribute informations, and then precision marketing or optimizing product design can be carried out according to the attribute information of user.Wherein, " position Confidence ceases " it is an important customer attribute information.

Terminal can obtain the IP address of terminal accessing-point, and then inquiring about IP storehouses according to the IP address obtains the terminal geographic Positional information.And then the App of terminal operating can be that user's push is related to the user according to the geographical location information of terminal Marketing message etc..

Terminal system is supplied to an App simply more accurate geographical location information, and App can only be according to the geographical position Information is user's PUSH message.Such as：Terminal is supplied to App geographical location information as " market A ", App are according to " market A " is to use Family determines push content.In fact, the content of prior art push is only related to geographical location information, needed in itself with user Ask unrelated, can not effectively be bonded the actual demand of user.Therefore, existing technology can not provide the user pushing away for personalization Deliver letters breath.

The content of the invention

The present invention implements to provide a kind of information push method, server and terminal, true according to the label of accessing terminal to network Determine the relative position information of user, and then the pushed information of personalization is provided the user according to the relative position information of user.

To reach above-mentioned purpose, embodiments of the invention adopt the following technical scheme that：

In a first aspect, a kind of information push method is disclosed, including：

Application server obtains the label information of accessing terminal to network first.The application server is the terminal installation Server corresponding to one application, can be the label letter that application server obtains access network when user clicks on and runs the application Cease or at other with setting the moment.In addition, the label information is used for the position attribution for indicating the access network, can To be home network, office network, public network etc..Then, the application server is believed according to the label of the access network Breath determines that the terminal is presently in the relative position information of position；The relative position information is used to indicate that the terminal is current The attribute of present position.Such as：The label information for accessing network is home network, then it is exactly family that the terminal, which is presently in position, In.And then the application server can determine push content according to the relative position information, according to the push content life Into push request message；The push request message carries the push content.Such as：Relative position information is office, so that it may To push the marketing activity related to handling official business or content.

Prior art can determine the geographical location information of user by accessing the IP address of network, but on condition that user does not have Have and network is accessed by proxy server, otherwise can not determine the geographical location information of user.In addition, the geographical location information with User does not have the association on attribute, and therefore, the message that prior art pushes according to the geographical location information possibly can not meet The actual demand of user.Example, if determining the geographical location information of user according to the IP address of access network, determine that user exists Certain market periphery, therefore be the Discount Promotion information that user pushes the market.The actually user is beaten market in office The demand degree for rolling over sales promotion information is not high, it is seen then that prior art can not provide the user the information service of personalization, as message pushes away Send.

Application server of the present invention obtains the label information of accessing terminal to network, because the label information shows the access network The position attribution of network, therefore application server can determine that terminal is presently in the relative position letter of position according to the label information Breath, such as：Family, office or public place etc., and then corresponding message is pushed according to different relative positions.Can according to The attribute in place residing for family, which provides the user, is more bonded user's actual need, more personalized information service.

With reference in a first aspect, in the first possible implementation of first aspect, the application server obtains eventually The label terminated into network specifically includes：

Application server can monitor the network insertion state of the terminal in real time.When the network insertion state of the terminal Change, such as from A network insertions to B networks, the network insertion state of terminal goes off state from connection status and is changed into again Connection status, terminal can broadcast the label information of the network newly accessed, and then application server can receive the access network The label information of network.

Or, application server actively can send web tab request message to the terminal, receive the terminal and send The access network label information.

It should be noted that interacting for application server and terminal room can be API by terminal here (Application Programming Interface, application programming interface) is realized.In the specific implementation, terminal meeting A page is presented to user, so that user defines the label information of access network, receives user to access network in the page After the label information chosen, also the label information for accessing network can be stored in local.

So, application server can gets the label information of access network, so as to according to the label information For terminal user's PUSH message.

With reference in a first aspect, in second of possible implementation of first aspect, the application server is according to institute After stating relative position information generation push request message, the application server can also send the push to the terminal please Message is sought, so that the terminal is handled the push request message according to the relative position information.

That is, application server can be presently in place according to terminal generates personalized push content for user, But push content can or can not be shown in terminal, be presently in place according to terminal to determine by terminal, i.e. terminal root The push request message is handled according to the relative position information, selection shows or shielded the push request message.

With reference in a first aspect, in the third possible implementation of first aspect,

The push content is updated according to the behavior model of active user；The active user is the currently used terminal Access the user of the access network；The push request message is generated according to the push content after renewal.

If it is that user generates what is matched with relative position information according to the relative position information of accessing terminal to network Content is pushed, but the behavioral activity of user can be determined according to the behavior model of user, is generated further according to the behavioral activity of user New push content.Example, if the relative position information of user is family, first, the APP of terminal can be that the user recommends Some cooking methods.If determining that the user is accustomed to going out in present period according to the behavior model of user, APP can be then user Recommend dining room information or promotion information of discount.Content recommendation is updated to dining room information by cooking methods or promotion gives a discount and believed Breath.

With reference to the third possible implementation of first aspect, in the 4th kind of possible implementation of first aspect In, it is described to be specifically included according to the push content generation push request message：

Methods described also includes：The application server receives the log information that the terminal is sent；The log information The corresponding relation between operation label for recording user, the label for accessing network, the user；

The server obtains the behavior model of the user according to the log information.

In the specific implementation, terminal can record the label of access network in real time, and by the operation of the label of user, and user It is corresponding, the log information of the user is generated, and the log information of record is returned into server, server can be to user's Log information is trained, and obtains the behavior model of the user.So-called behavior model, i.e. input identify for user, export as use The crawler behavior at family.Such as：Activity habit of the user in some period, at home or outgoing etc..

Second aspect, a kind of information push method is disclosed, including：

Terminal receives the push request message that application server is sent；The push request message carries push content.Connect , terminal determines the label information of the terminal present access network, and the current institute of the terminal is determined according to the label information Locate the relative position information of position.Here label information is used for the position attribution for indicating the access network, can be family Network, office network, public network etc..Relative position information is used to indicate that the terminal is presently in the attribute of position, can be with It is Administrative Area, home area, public domain etc..Determine that the terminal is presently in position according to the relative position information Attribute.The attribute that position is presently according to the terminal determines perhaps to shield the push content in the display push.Show Example, the label information for accessing network is office network, and then determines that the attribute that terminal is presently in position is Administrative Area, eventually End can forbid APP push function or shield push content, and temporarily retention is not shown.

With reference to second aspect, in the first possible implementation of second aspect, the terminal receives application service Before the push request message that device is sent, methods described also includes：

Access network attributes section is presented in the terminal, can be home network, office network, public network etc.；It will use The attribute that family is chosen is defined as accessing the label information of network, and stores the label information of the access network and the access network The corresponding relation of network.

In the specific implementation, in accessing user terminal to network, or after network is accessed, terminal can connect in screen display Enter the attributes section of network, so that user specifies the label information of access network.It is general only to need to enter in access network for the first time Row is once set.Terminal can preserve the label information of access network, and when accessing the networking again, terminal can be directly at this Ground obtains the label information of access network, is set again without user.

With reference to the first possible implementation of second aspect, in second of possible implementation of first aspect In, methods described also includes：

The terminal sends the access network when the state for accessing network changes, to the application server Label information；Or, the web tab request message of the application server is received, send the access to the application server The label information of network.Here, tag information request messages can be get WifilnfoCurrentLabel message.

That is, application server can monitor the state of access network in real time, once network insertion state becomes Change (such as：Customer location changes or other reasonses cause access point to switch), application server can pass through terminal API is obtained in real time, by the label information of the access network of terminal broadcast.It should be noted that when access network changes, Label information can automatically update with different access networks.

Or the network that application server can currently be accessed when user triggers and applied to terminal transmission message request Label information, terminal receive solicited message after by api interface to application server issue access network label information.

With reference to second aspect, in the third possible implementation of second aspect, methods described also includes：

The terminal receives the operation request message that the application server is sent；The operation request message is described answers Generated after being triggered with the application of monitoring server to the terminal, the application is that the management of the application server should With the operation request message is used to indicate that the terminal activates the application；

The attribute that the terminal is presently in position according to the terminal determines to activate the application, or deactivates described answer With.

In the specific implementation, terminal is previously stored with " behavior white list ", the application that specific occasion allows to be run is recorded in. When user clicks on the icon applied in terminal screen, the application is triggered, generating run request message, according to " behavior white list " Judging this to apply being presently in position allows to be run, then activates the application.Otherwise, the application is deactivated.Example, When mobile phone enters connection status from notconnect state, and the label information for accessing network be " public network ", and user clicks on payment Request is paid using submitting, terminal can deactivate the payment application, can also prompt the user with network risks.

The third aspect, a kind of application server is disclosed, including：

Acquiring unit, for obtaining the label information of accessing terminal to network；The application server is the terminal installation One application corresponding to server, the label information be used for indicate it is described access network position attribution；

Determining unit, for determining that the terminal is presently in the relative of position according to the label information of the access network Positional information；The relative position information is used to indicate that the terminal is presently in the attribute of position；

Generation unit, for determining push content according to the relative position information, pushed away according to the push content generation Send request message；The push request message carries the push content.

With reference to the third aspect, in the first possible implementation of the third aspect, the acquiring unit is specifically used for,

The network insertion state of the terminal is monitored, when the network insertion state of the terminal changes described in reception The label information for the access network that terminal is sent；

Or, web tab request message is sent to the terminal, receive the mark for the access network that the terminal is sent Sign information.

With reference to the possible implementation of the first of the third aspect or the third aspect, second in the third aspect is possible In implementation, in addition to transmitting element,

The transmitting element is used for, the generation unit according to the relative position information generate push request message it Afterwards, the push request message is sent to the terminal, so as to the terminal according to the relative position information to the push Request message is handled.

With reference to the third aspect, in the third possible implementation of the third aspect, the generation unit is specifically used for, The push content is updated according to the behavior model of active user；The active user is described in the currently used terminal access Access the user of network；

The push request message is generated according to the push content after renewal.

With reference to the third possible implementation of the third aspect, in the 4th kind of possible implementation of the third aspect In, in addition to receiving unit,

The receiving unit is used for, and receives the log information that the terminal is sent；The log information be used for record user, The corresponding relation accessed between the label of network, the operation label of the user；

Model generation unit, for obtaining the behavior model of the user according to the log information.

Fourth aspect, a kind of terminal is disclosed, including：

Receiving unit, for receiving the push request message of application server transmission；The push request message, which carries, to be pushed away Send content；

Determining unit, for determining the label information of the terminal present access network, determined according to the label information The terminal is presently in the relative position information of position；The label information is used for the position category for indicating the access network Property, the relative position information is used to indicate that the terminal is presently in the attribute of position；

The determining unit is additionally operable to, and determines that the terminal is presently in the category of position according to the relative position information Property；

Message processing unit, the attribute for being presently in position according to the terminal determine to show in the push perhaps Shield the push content.

With reference to fourth aspect, in the first possible implementation of fourth aspect, in addition to display unit,

The display unit is used for, and access network attributes section is presented；

The determining unit is additionally operable to, and the attribute that user is chosen is defined as accessing the label information of network, described in storage Access the corresponding relation of the label information and the access network of network.

With reference to the first possible implementation of fourth aspect, in second of possible implementation of fourth aspect In, in addition to transmitting element,

The transmitting element is additionally operable to, and when the state for accessing network changes, institute is sent to the application server State the label information of access network；

Or, after the web tab request message that the receiving unit receives the application server, to the application Server sends the label information of the access network.

With reference to fourth aspect, in the third possible implementation of fourth aspect, the receiving unit is additionally operable to, and is connect Receive the operation request message that the application server is sent；The operation request message is that the application server monitors described What the application of terminal generated after being triggered, the application is the management application of the application server, the operation request message For indicating that the terminal activates the application；

Processing unit, the attribute for being presently in position according to the terminal determines to activate the application, or deactivates The application.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.

Fig. 1 is the schematic diagram of supplying system provided in an embodiment of the present invention；

Fig. 2 is the access network attributes section schematic diagram that the display interface of terminal provided in an embodiment of the present invention is presented；

Fig. 3 is the schematic flow sheet of information push method provided in an embodiment of the present invention；

Fig. 4 is the structured flowchart of application server provided in an embodiment of the present invention；

Fig. 5 is another structured flowchart of application server provided in an embodiment of the present invention；

Fig. 6 is another structured flowchart of application server provided in an embodiment of the present invention；

Fig. 7 is the structured flowchart of terminal provided in an embodiment of the present invention；

Fig. 8 is another structured flowchart of terminal provided in an embodiment of the present invention；

Fig. 9 is another structured flowchart of terminal provided in an embodiment of the present invention；

Figure 10 is another structured flowchart of terminal provided in an embodiment of the present invention；

Figure 11 is another structured flowchart of application server provided in an embodiment of the present invention；

Figure 12 is another structured flowchart of terminal provided in an embodiment of the present invention.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made Embodiment, belong to the scope of protection of the invention.

In field of terminal, the Operation Log of user and some system set-up informations can be collected server end and carry out one Serial analysis, and then the description information of user characteristics is obtained, precision marketing is carried out according to the description information of user or optimization is produced Product design." relative position " is an important user characteristics, i.e., geographical position and user-association is got up, such as first community 3 Number building is converted into user A home address, is exactly a relative position.App can push phase therewith by relative position information The marketing message of pass.

At present, terminal can be obtained by GPS (Global Positioning System, global positioning system) system Terminal latitude and longitude information, then obtain geographical location information corresponding to the latitude and longitude information by Map Services.Terminal installation is answered With can be user's PUSH message according to the geographical location information.The technology needs user's additional authorization to open GPS functions, and The network traffics of consumption user are needed, while it can only provide a point-device coordinate information or one does not close with user The geographical position of connection.But actually we may be with greater need for the information of a relative position, i.e., by geographical position and the society of user The positional information that meeting Attribute Association is got up, such as, " at home ", " in company ".

Or after accessing user terminal to network, the IP address of terminal accessing-point is obtained, then pass through IP library inquiry geography position Confidence ceases.If user accesses network using network proxy server, the geographical location information of user can not be determined, can only be true Make the geographical location information of proxy server.Meanwhile the technology, there is also drawbacks described above, can only provide one does not have with user The geographical location information of Attribute Association, it can not equally be directly obtained the relative position information of user.

Based on this, principle of the invention is：When user inputs user name and password access network, in the aobvious of terminal Show that interface increases " network type " label and chosen for user, the label information of definition access network, to indicate to access network Position attribution.This label information can further be opened away, the corresponding application server of the application that terminal is installed The label information can be got, the relative position information of terminal can be determined according to the label information, so it is relative according to this Positional information is that user pushes related information.

The embodiment of the present invention provides a kind of supplying system, as shown in Figure 1 including terminal, access point and application server.Its In, terminal accesses network by access point.Different applications is installed, the application server is that a certain application is corresponding in terminal Server.Certainly, the supplying system can also include multiple application servers, installed respectively on counterpart terminal it is each should With.It can be WLAN (Wireless Local Area Networks, WLAN) to access network.

User when using WIFI, it is necessary to terminal display interface selection WIFI user name, and be manually entered close Code, " network type " label can be increased in the display interface and chosen for user, WIFI use can also be selected in user After name in an account book, input password, " network type " label is presented on another display interface and is chosen for user." network type " can To be defined as " home network ", " office network ", the label of the standardization such as " public network ".So, this WIFI just has use The social property information at family, i.e., label information of the present invention.When user is from company goes back home, terminal can automatically access house The WIFI in front yard, the label of " network type " are also automatically updated into " home network ".Meanwhile method provided by the invention can't be too Change the current operating habit of user more.

With reference to figure 1, information push method provided in an embodiment of the present invention comprises the following steps：

S1. application server obtains the label information of accessing terminal to network.

Wherein, the application server be an application of terminal installation corresponding to server, can be in user's point Hit application server when running the application and obtain the label information of access network or at other with setting the moment.In addition, institute The position attribution that label information is used to indicate the access network is stated, can be home network, office network, public network etc.. Here user's operation is not limited to click on, and can be user and any mode that terminal interacts.

In the specific implementation, application server is interacted by the API of terminal with terminal, connecing for this storage of terminal is obtained Enter the label information of network.Example, application server can monitor the network insertion state of the terminal in real time.When the end The network insertion state at end changes, and terminal can broadcast the label information of the network newly accessed, and then application server can be with Receive the label information of the access network.Or, application server actively can send web tab request to the terminal Message, receive the label information for the access network that the terminal is sent.

S2. application server can determine push content according to the label information of access network.

In the specific implementation, application server determines the current institute of the terminal according to the label information of the access network first Locate the relative position information of position, and then push content can be determined according to the relative position information, according in the push Hold generation push request message.

Wherein, the relative position information is used to indicate that the terminal is presently in the attribute of position.Such as：Access network Label information is home network, then relative position information is home area, i.e., it is family that described terminal, which is presently in position, just The marketing activity related to family or content can be pushed.

S3. application server sends push request message to terminal.

Wherein, the push request message carries push content.

S4. terminal pushes request message according to the label information processing of access network.

In the specific implementation, terminal receives the push request message that application server is sent.According to the relative position information Determine that the terminal is presently in the attribute of position.The attribute that position is presently according to the terminal determines to show the push Inside perhaps shield the push content.

Example, the label information for accessing network is office network, and then determines that the attribute that terminal is presently in position is Administrative Area, terminal can forbid APP push function or shield push content, and temporarily retention is not shown.

Further, in a preferred embodiment of the invention, access network attributes section is presented in the terminal, can be family Network, office network, public network etc.；The attribute that user is chosen is defined as accessing the label information of network, and described in storage Access the corresponding relation of the label information and the access network of network.

It should be noted that in accessing user terminal to network, or after network is accessed, terminal can be in screen display The attributes section of network is accessed, so that user specifies the label information of access network.It is general only to need in access network for the first time Once set.Terminal can preserve the label information of access network, and when accessing the networking again, terminal can directly exist The local label information for obtaining access network, sets again without user.

Fig. 2 is the access network attributes section schematic diagram that the display interface of terminal is presented, and user can select in display interface In some label information, the label information that terminal can choose user is defined as the label of user's present access network.Certainly, use Family can choose corresponding label information according to the attribute in current place, such as：Mark corresponding to the network that user accesses in certain market Label information is public network.

By taking android system as an example, access network attributes section can be presented by following two modes：

First, access network attributes section can be set by self-defined APK, this implementation is adapted to common developer.

Second, it can increase Iabel parameters with reconfiguration system class android.net.wifi.Wifilnfo, change simultaneously Settings bags, the radio button that increase Iabel is set.This implementation is adapted to cell phone manufacturer.

In another preferred embodiment of the present invention, methods described also includes：The terminal receives the application server The operation request message of transmission, the attribute that position is presently according to the terminal determines to activate the application, or deactivates institute State application.

Wherein, the operation request message is that the application server monitors that the application of the terminal generates after being triggered , the application is the management application of the application server, and the operation request message is used to indicate the terminal activation institute State application.

In another preferred embodiment of the present invention, data mining can also be carried out, heterogeneous networks class is accessed according to user The time length of type judges the habits and customs of user, judges that the work and rest of user is accustomed to according to turn-on time, according to these information Carry out some and more accurately recommend marketing activity.Such as the user of daily schedule rule, it can be assumed that his (she) has stable work Make, selecting these users to carry out promotion effect perhaps can be more preferable；The user of " public " network is commonly used in weekend, can be false If his (she) is social or outdoor activities are enriched, these users are perhaps interested in " motion ", " tourism " these information.

Specifically, the log information of terminal generation user, the log information are used to record user, access the mark of network Label, the corresponding relation operated between label of the user.It is, of course, also possible to record the duration that user accesses a certain network.Terminal The log information of user is sent to application server.

The server can obtain the behavior model of the user according to the log information.

In the specific implementation, server can be trained to the log information of user, the behavior model of the user is obtained.Institute Behavior model is called, i.e. input identifies for user, exports the crawler behavior for user.Such as：Activity habit of the user in some period, It is at home or outgoing etc..

And then server can update the push content according to the behavior model of active user；The active user is The user of the currently used terminal access access network；Disappeared according to the push content generation push request after renewal Breath.

Embodiment 1：

The embodiment of the present invention provides a kind of information push method, as shown in figure 3, the described method comprises the following steps：

101st, application server obtains the label information of accessing terminal to network.

In the specific implementation, can be that application server directly obtains the label information or terminal to terminal Mounted APP or terminal system obtain the label information of terminal local storage in itself, then the label information is transmitted to correspondingly Application server.

It should be noted that when user accesses a certain network for the first time, access network attribute choosing is presented in terminal display interface , the option definition that user is chosen will access network pass corresponding with its label information to access the label information of network System solidifies in this internal memory.User clicks on the icon of a certain application of terminal display interface, application service when instruction runs the application Device obtains the label information for obtaining access network in local memory by the API of terminal.Or application server monitors end in real time The network insertion state at end, when the network insertion state of terminal changes, the label of the access network of receiving terminal broadcast Information.

It is pointed out that during user access network (such as：WIFI is connection status) when, network is not necessarily available. That is, in the embodiment of the present invention, in the case of network is disabled, application server can also be believed by this label Breath gets " relative position " information of user.

In addition, the label information is used for the position attribution for indicating the access network, can be home network, Office Network Network, public network etc..

102nd, the application server determines that the terminal is presently in position according to the label information of the access network Relative position information.

Wherein, the relative position information is used to indicate that the terminal is presently in the attribute of position.Example：Access network The label information of network is home network, then it is exactly family that the terminal, which is presently in position,.

103rd, the application server can determine push content according to the relative position information, according in the push Hold generation push request message.

Wherein, the push request message carries the push content.In the specific implementation, the push content for user's generation It is the push content matched with the relative position information.Such as：Relative position information is office, it is possible to push and phase of handling official business The marketing activity of pass or content.

In the prior art, application server generates according to the geographical location information of terminal pushes content, in the push of generation Hold the actual demand that can not be close to the users well.Example, if the home address of user is business block A, according to existing Technology, application server can be business block A according to the geographical location information of terminal, and what it is for user's recommendation can be beating for market Roll over advertising campaign information.Actually user is presently in as home area, to the demand of " the Discount Promotion action message in market " Degree is not very high.In the present invention, application server determines that user works as according to label information --- the home network of access network It is preceding to be in home area, then can be that the user pushes cooking methods, cuisines information etc..

104th, application server sends push request message to the terminal.

105th, terminal receives the push request message that application server is sent；Determine the mark of the terminal present access network Information is signed, determines that the terminal is presently in the relative position information of position according to the label information.

Wherein, the push request message carries push content.

Here label information be used for indicate it is described access network position attribution, can be home network, office network, Public network etc..Relative position information is used to indicate that the terminal is presently in the attribute of position, can be Administrative Area, family Region, public domain etc..Determine that the terminal is presently in the attribute of position according to the relative position information.

106th, the attribute that position is presently according to the terminal determines perhaps to shield the push in the display push Content.

It should be noted that if the attribute that terminal is presently in position is not easy to receive PUSH message, terminal can be temporary transient Retention, does not show the push content.It is of course also possible to display reminding information, prompts the user whether to receive PUSH message.Separately Outside, terminal can also deactivate the application according to the attribute for being presently in position.

Example, the label information for accessing network is office network, and then determines that the attribute that terminal is presently in position is Administrative Area, terminal can forbid APP push function or shield push content, and temporarily retention is not shown.To avoid bothering User, terminal can also adjust media volume and mobile phone volume, and PUSH message prompt tone on the contrary is excessive to make troubles to user.

Information push method provided by the invention, application server obtains the label information of accessing terminal to network, due to this Label information shows the position attribution of the access network, therefore application server can determine that terminal is current according to the label information The relative position information of present position, such as：Family, office or public place etc., and then pushed according to different relative positions Corresponding message.Can the attribute in place according to residing for user provide the user and be more bonded user's actual need, more personalized Information service.

Embodiment 2：

The embodiments of the invention provide a kind of application server, as shown in figure 4, the application server includes：Obtain single Member 201, determining unit 202 and generation unit 203.

Acquiring unit 201, for obtaining the label information of accessing terminal to network；The application server is the terminal peace Server corresponding to one application of dress, the label information are used for the position attribution for indicating the access network.

Determining unit 202, for determining that the terminal is presently in position according to the label information of the access network Relative position information；The relative position information is used to indicate that the terminal is presently in the attribute of position.

Generation unit 203, for determining push content according to the relative position information, according to the push content generation Push request message；The push request message carries the push content.

The acquiring unit 201 is specifically used for, and monitors the network insertion state of the terminal, is connect in the network of the terminal Enter the label information that the access network that the terminal is sent is received when state changes.

As shown in figure 5, the application server also includes transmitting element 204.

The transmitting element 204 is used for, and generating push request according to the relative position information in the generation unit disappears After breath, the push request message is sent to the terminal, so as to the terminal according to the relative position information to described Push request message is handled.

As shown in fig. 6, the application server also includes receiving unit 205, model generation unit 206.

The receiving unit 205 is used for, and receives the log information that the terminal is sent；The log information, which is used to record, to be used Family, the label for accessing network, the corresponding relation operated between label of the user.

Model generation unit 206, for obtaining the behavior model of the user according to the log information.

The generation unit 203 is specifically used for, and updates the push content according to the behavior model of active user；It is described to work as Preceding user is the currently used terminal access user for accessing network；Pushed away according to the push content generation after renewal Send request message.

Application server provided by the invention, the label information of accessing terminal to network is obtained, by the label information shows institute The position attribution of access network is stated, therefore application server can determine that terminal is presently in the phase of position according to the label information To positional information, such as：Family, office or public place etc., and then corresponding message is pushed according to different relative positions.Energy Enough attributes in place according to residing for user, which provide the user, is more bonded user's actual need, more personalized information service.

Embodiment 3：

The embodiment of the present invention provides a kind of terminal, as shown in fig. 7, the terminal includes：Receiving unit 301, determining unit 302nd, message processing unit 303.

Receiving unit 301, for receiving the push request message of application server transmission；The push request message carries Push content.

Determining unit 302, it is true according to the label information for determining the label information of the terminal present access network The fixed terminal is presently in the relative position information of position；The label information is used for the position category for indicating the access network Property, the relative position information is used to indicate that the terminal is presently in the attribute of position.

The determining unit 302 is additionally operable to, and determines that the terminal is presently in position according to the relative position information Attribute.

Message processing unit 303, the attribute for being presently in position according to the terminal determine to show in the push Perhaps shield the push content.

As shown in figure 8, the terminal also includes display unit 304.

The display unit 304 is used for, and access network attributes section is presented；

The determining unit 302 is additionally operable to, and the attribute that user is chosen is defined as accessing the label information of network, stores institute State the corresponding relation of the label information and the access network of access network.

As shown in figure 9, the terminal also includes transmitting element 305.

The transmitting element 305 is additionally operable to, and when the state for accessing network changes, is sent to the application server The label information of the access network；

Or, after the receiving unit 301 receives the web tab request message of the application server, answered to described The label information of the access network is sent with server.

As shown in Figure 10, the terminal also includes processing unit 306.

The receiving unit 301 is additionally operable to, and receives the operation request message that the application server is sent；The operation please It is that the application server monitors that the application of the terminal generates after being triggered to seek message, and the application is the application clothes The management application of business device, the operation request message are used to indicate that the terminal activates the application.

Processing unit 306, the attribute for being presently in position according to the terminal determines to activate the application, or deactivates The application living.

Terminal provided in an embodiment of the present invention, can according to access network label information (label information connects described in showing Enter the position attribution of network) PUSH message is handled, shield or show PUSH message, can according to residing for user place Attribute, which provides the user, is more bonded user's actual need, more personalized information service.

Embodiment 4：

The embodiments of the invention provide a kind of application server, and as shown in figure 11, the application server includes：Processor 401st, memory 402, transmitter 403 and receiver 404.

Processor 401 can be central processing unit (central processing unit, CPU).

Memory 402, the processor 401, processor 401 are transferred to for store program codes, and by the program code Following instructions are performed according to program code.Memory 402 can include volatile memory (volatile memory), such as Random access memory (random-access memory, RAM)；Memory 402 can also include nonvolatile memory (non-volatile memory), such as read-only storage (read-only memory, ROM), flash memory (flash Memory), hard disk (hard disk drive, HDD) or solid state hard disc (solid-state drive, SSD).Memory 402 The combination of the memory of mentioned kind can also be included.

Transmitter 403 can be realized by optical transmitting set, electric transmitter, wireless launcher or its any combination.For example, light is sent out Emitter can be Small Form-Factor Pluggable (small form-factor pluggable transceiver, SFP) transmitter (transceiver) Small Form-Factor Pluggable (enhanced small form-factor pluggable, SFP+) transmitting, is strengthened Device or 10 gigabit Small Form-Factor Pluggables (10 Gigabit small form-factor pluggable, XFP) transmitter.Electricity Transmitter can be Ethernet (Ethernet) network interface controller (network interface controller, NIC). Wireless launcher can be radio network interface controller (wireless network interface controller, WNIC)。

Receiver 404 can be realized by optical receiver, electric receiver, wireless receiver or its any combination.For example, light connects It can be Small Form-Factor Pluggable receiver to receive device, strengthen Small Form-Factor Pluggable receiver or 10 gigabit Small Form-Factor Pluggables receive Device.Electric receiver can be ethernet network interface controller.Wireless receiver can be radio network interface controller.

Processor 401, for obtaining the label information of accessing terminal to network；The application server is the terminal installation One application corresponding to server, the label information be used for indicate it is described access network position attribution.According to the access The label information of network determines that the terminal is presently in the relative position information of position；The relative position information is used to indicate The terminal is presently in the attribute of position.Push content is determined according to the relative position information, according to the push content Generation push request message；The push request message carries the push content.

The processor 401 is specifically used for, and the network insertion state of the terminal is monitored, in the network insertion of the terminal The label information for the access network that the terminal is sent is received when state changes.Or, send network to the terminal Label request message, receive the label information for the access network that the terminal is sent.

The transmitter 403 is used for, and push request message is generated according to the relative position information in the generation unit Afterwards, the push request message is sent to the terminal, so that the terminal pushes away according to the relative position information to described Request message is sent to be handled.

The receiver 404 is used for, and receives the log information that the terminal is sent；The log information, which is used to record, to be used Family, the label for accessing network, the corresponding relation operated between label of the user.

Processor 401 is used for, and the behavior model of the user is obtained according to the log information.

The processor 401 is specifically used for, and updates the push content according to the behavior model of active user；It is described current User is the currently used terminal access user for accessing network；The push is generated according to the push content after renewal Request message.

Embodiment 5：

The embodiment of the present invention provides a kind of terminal, as shown in fig. 7, the terminal includes：Processor 501, memory 502, Transmitter 503 and receiver 504.

Processor 501 can be central processing unit (central processing unit, CPU).

Memory 502, the processor 501, processor 501 are transferred to for store program codes, and by the program code Following instructions are performed according to program code.Memory 502 can include volatile memory (volatile memory), such as Random access memory (random-access memory, RAM)；Memory 502 can also include nonvolatile memory (non-volatile memory), such as read-only storage (read-only memory, ROM), flash memory (flash Memory), hard disk (hard disk drive, HDD) or solid state hard disc (solid-state drive, SSD).Memory 502 The combination of the memory of mentioned kind can also be included.

Transmitter 503 can be realized by optical transmitting set, electric transmitter, wireless launcher or its any combination.For example, light is sent out Emitter can be Small Form-Factor Pluggable (small form-factor pluggable transceiver, SFP) transmitter (transceiver) Small Form-Factor Pluggable (enhanced small form-factor pluggable, SFP+) transmitting, is strengthened Device or 10 gigabit Small Form-Factor Pluggables (10 Gigabit small form-factor pluggable, XFP) transmitter.Electricity Transmitter can be Ethernet (Ethernet) network interface controller (network interface controller, NIC). Wireless launcher can be radio network interface controller (wireless network interface controller, WNIC)。

Receiver 504 can be realized by optical receiver, electric receiver, wireless receiver or its any combination.For example, light connects It can be Small Form-Factor Pluggable receiver to receive device, strengthen Small Form-Factor Pluggable receiver or 10 gigabit Small Form-Factor Pluggables receive Device.Electric receiver can be ethernet network interface controller.Wireless receiver can be radio network interface controller.

Receiver 504, for receiving the push request message of application server transmission；The push request message, which carries, to be pushed away Send content.

Processor 501, for determining the label information of the terminal present access network, determined according to the label information The terminal is presently in the relative position information of position；The label information is used for the position category for indicating the access network Property, the relative position information is used to indicate that the terminal is presently in the attribute of position.

The processor 501 is additionally operable to, and determines that the terminal is presently in the category of position according to the relative position information Property.

Processor 501, the attribute for being presently in position according to the terminal, which determines to show in the push, perhaps to be shielded State push content in covert.

The terminal also includes display.The display is used for, and access network attributes section is presented.

The processor 501 is additionally operable to, and the attribute that user is chosen is defined as accessing the label information of network, described in storage Access the corresponding relation of the label information and the access network of network.

The transmitter 503 is additionally operable to, and when the state for accessing network changes, institute is sent to the application server State the label information of access network；

Or, after the receiver 504 receives the web tab request message of the application server, to the application Server sends the label information of the access network.

The receiver 504 is additionally operable to, and receives the operation request message that the application server is sent；The operation request Message is that the application server monitors that the application of the terminal generates after being triggered, and the application is the application service The management application of device, the operation request message are used to indicate that the terminal activates the application.

Processor 501, the attribute for being presently in position according to the terminal determines to activate the application, or deactivates The application.

Through the above description of the embodiments, it is apparent to those skilled in the art that, for description It is convenient and succinct, can as needed will be upper only with the division progress of above-mentioned each functional module for example, in practical application State function distribution to be completed by different functional modules, i.e., the internal structure of device is divided into different functional modules, to complete All or part of function described above.The specific work process of the device of foregoing description, it may be referred to preceding method implementation Corresponding process in example, will not be repeated here.

The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be a physical location or multiple physical locations, you can with positioned at a place, or can also be distributed to Multiple different places.Some or all of unit therein can be selected to realize this embodiment scheme according to the actual needs Purpose.In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit or each Individual unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated unit was both It can be realized, can also be realized in the form of SFU software functional unit in the form of hardware.

If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use When, it can be stored in a read/write memory medium.Based on such understanding, technical scheme is substantially in other words The part to be contributed to prior art or all or part of the technical scheme can be embodied in the form of software product Come, the software product is stored in a storage medium, including some instructions to cause an equipment (can be single-chip microcomputer, Chip etc.) or processor (processor) perform all or part of step of each embodiment methods described of the present invention.It is and foregoing Storage medium include：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.

The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained Cover within protection scope of the present invention.Therefore, protection scope of the present invention described should be defined by scope of the claims.

Claims

A kind of 1. information push method, it is characterised in that including：

Application server obtains the label information of accessing terminal to network；The application server is an application of the terminal installation Corresponding server, the label information are used for the position attribution for indicating the access network；

The application server determines that the terminal is presently in the relative position of position according to the label information of the access network Confidence ceases；The relative position information is used to indicate that the terminal is presently in the attribute of position；

The application server determines push content according to the relative position information, please according to the push content generation push Seek message；The push request message carries the push content.
2. according to the method for claim 1, it is characterised in that the application server obtains the label of accessing terminal to network Specifically include：

The network insertion state of the terminal is monitored, the terminal is received when the network insertion state of the terminal changes The label information of the access network sent；

Or, web tab request message is sent to the terminal, receive the label letter for the access network that the terminal is sent Breath.
3. method according to claim 1 or 2, it is characterised in that the application server is believed according to the relative position After breath generation push request message, methods described also includes：

The application server sends the push request message to the terminal, so that the terminal is according to the relative position Information is handled the push request message.
4. according to the method for claim 1, it is characterised in that described according to the push content generation push request message Specifically include：

The push content is updated according to the behavior model of active user；The active user is the currently used terminal access The user of the access network；

The push request message is generated according to the push content after renewal.
5. according to the method for claim 4, it is characterised in that methods described also includes：

The application server receives the log information that the terminal is sent；The log information is used to record user, access network The label of network, the corresponding relation operated between label of the user；

The server obtains the behavior model of the user according to the log information.
A kind of 6. information push method, it is characterised in that including：

Terminal receives the push request message that application server is sent；The push request message carries push content；

The terminal determines the label information of the terminal present access network, determines that the terminal is worked as according to the label information The relative position information of preceding present position；The label information is used for the position attribution for indicating the access network, described relative Positional information is used to indicate that the terminal is presently in the attribute of position；

Determine that the terminal is presently in the attribute of position according to the relative position information；

The attribute that position is presently according to the terminal determines perhaps to shield the push content in the display push.
7. according to the method for claim 6, it is characterised in that the terminal receives the push request that application server is sent Before message, methods described also includes：

Access network attributes section is presented in the terminal；

The attribute that the terminal chooses user is defined as accessing the label information of network；

The corresponding relation of the label information and the access network of network is accessed described in the terminal storage.
8. the method described in as requested 7, it is characterised in that methods described also includes：

The terminal sends the label of the access network to the application server when the state for accessing network changes Information；

Or, the web tab request message of the application server is received, send the access network to the application server Label information.
9. according to the method for claim 6, it is characterised in that methods described also includes：

The terminal receives the operation request message that the application server is sent；The operation request message is the application clothes Business device monitors what the application of the terminal generated after being triggered, and the application is the management application of the application server, institute Operation request message is stated to be used to indicate that the terminal activates the application；

The attribute that the terminal is presently in position according to the terminal determines to activate the application, or deactivates the application.
A kind of 10. application server, it is characterised in that including：

Acquiring unit, for obtaining the label information of accessing terminal to network；The application server is the one of the terminal installation Using corresponding server, the label information is used for the position attribution for indicating the access network；

Determining unit, for determining that the terminal is presently in the relative position of position according to the label information of the access network Information；The relative position information is used to indicate that the terminal is presently in the attribute of position；

Generation unit, please according to the push content generation push for determining push content according to the relative position information Seek message；The push request message carries the push content.
11. application server according to claim 10, it is characterised in that the acquiring unit is specifically used for,

The network insertion state of the terminal is monitored, the terminal is received when the network insertion state of the terminal changes The label information of the access network sent；

Or, web tab request message is sent to the terminal, receive the label letter for the access network that the terminal is sent Breath.
12. the application server according to claim 10 or 11, it is characterised in that also including transmitting element,

The transmitting element is used for, after the generation unit generates push request message according to the relative position information, The push request message is sent to the terminal, so that the terminal is asked the push according to the relative position information Message is handled.
13. application server according to claim 10, it is characterised in that the generation unit is specifically used for, according to work as The behavior model of preceding user updates the push content；The active user accesses the access network for the currently used terminal The user of network；

The push request message is generated according to the push content after renewal.
14. application server according to claim 13, it is characterised in that also including receiving unit,

The receiving unit is used for, and receives the log information that the terminal is sent；The log information is used to record user, access The label of network, the corresponding relation operated between label of the user；

Model generation unit, for obtaining the behavior model of the user according to the log information.
A kind of 15. terminal, it is characterised in that including：

Receiving unit, for receiving the push request message of application server transmission；The push request message is carried in push Hold；

Determining unit, for determining the label information of the terminal present access network, according to determining the label information Terminal is presently in the relative position information of position；The label information is used for the position attribution for indicating the access network, institute Relative position information is stated to be used to indicate that the terminal is presently in the attribute of position；

The determining unit is additionally operable to, and determines that the terminal is presently in the attribute of position according to the relative position information；

Message processing unit, the attribute for being presently in position according to the terminal are determined to show in the push and perhaps shielded The push content.
16. terminal according to claim 15, it is characterised in that also including display unit,

The display unit is used for, and access network attributes section is presented；

The determining unit is additionally operable to, and the attribute that user is chosen is defined as accessing the label information of network, stores the access The corresponding relation of the label information of network and the access network.
17. terminal according to claim 16, it is characterised in that also including transmitting element,

The transmitting element is additionally operable to, and when the state for accessing network changes, is connect to described in application server transmission Enter the label information of network；

Or, after the web tab request message that the receiving unit receives the application server, to the application service Device sends the label information of the access network.
18. terminal according to claim 15, it is characterised in that the receiving unit is additionally operable to, and receives the application clothes The operation request message that business device is sent；The operation request message is the application quilt that the application server monitors the terminal Generated after triggering, the application is the management application of the application server, and the operation request message is described for indicating Terminal activates the application；

Processing unit, the attribute for being presently in position according to the terminal determine the activation application, or described in deactivation Using.