CN102521251B - Method for directly realizing personalized search, device for realizing method, and search server - Google Patents
Method for directly realizing personalized search, device for realizing method, and search server Download PDFInfo
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- CN102521251B CN102521251B CN201110363117.2A CN201110363117A CN102521251B CN 102521251 B CN102521251 B CN 102521251B CN 201110363117 A CN201110363117 A CN 201110363117A CN 102521251 B CN102521251 B CN 102521251B
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Abstract
The invention discloses a method for directly realizing personalized search, a device for realizing the method and a search server. The method for directly realizing the personalized search can comprise the following steps of: acquiring an input search key word; acquiring personalized browsing records of search results of the present ID (identity) about the key word; and when the personalized browsing record information of one search result meets a preset condition, directly loading and presenting the search result. According to the method disclosed by the invention, a plurality of search results about the key word cannot be presented, the situation of loading a necessary webpage after the user searches the search results of a search engine is avoided, so that the webpage required by the user is directly loaded and presented, therefore the presentation flow can be simplified, the search process is favorable to be simplified, the interference of invalid information to the user is reduced, the user search efficiency is increased, and the effect of directly realizing the personalized search is achieved.
Description
Technical field
The present invention relates to information search technique field, particularly relate to method, the device realizing the method and search server that a kind of personalized search goes directly.
Background technology
Browser is file on display web page server or in archives economy and allows a kind of software of user and these file interactions.It mainly through http protocol and web page server alternately and obtain webpage, carrys out the contents such as the word in display web page, image and other information.When user inputs URL(uniform resource locator) (the Uniform Resource Locator of a webpage in browser address bar, URL) time, webpage on Internet corresponding to this URL can be presented to user by browser automatically, realizes the redirect of webpage.URL is a kind of identification method of the address for intactly describing the upper webpage in internet (Internet) and other resource, each webpage on Internet has unique URL, and each URL meets certain format specification, user can go the redirect of accessing this webpage or realizing webpage by the URL corresponding according to this webpage.The common web browser of client comprises Firefox, Maxthon and Safari etc. of Internet Explorer, Opera, Mozilla of Microsoft.
But because URL is not easy to user's memory, therefore, under prior art environment, search engine becomes one of user's main entrance of accessing internet, its groundwork gathers information from internet according to certain strategy, and organize information and process, then for user provides retrieval service, during application searches engine, user need not know and remember webpage URL.
The common treatment scheme of search engine is: user is inputted search keyword in search box, search engine is searched in internet web page based on this keyword, and Search Results is showed user in the mode of browser page (search results index page), user searches the webpage needed for oneself in Search Results, click peer link, and then open the net page browse information needed for oneself.
But for a lot of user, its input keyword is only used to the some particular webpage needed for searching.First search results index page is provided above, and then by the mode of user's hand picking or cumbersome, because it does not only give more invalid information (useless search result information), and these information also can mislead users, user is made to select real required webpage more difficult, even in some cases, the infection of the viruses such as wooden horse to local client is caused due to the neglectful click of user.
In a word, the application wishes to simplify search procedure, reduces invalid information to the interference of user, improves user search efficiency.
Summary of the invention
Technical matters to be solved by this invention is to provide method, the device realizing the method and the search server that a kind of personalized search goes directly, search procedure can be simplified in most cases, reduce invalid information to the interference of user, improve user search efficiency, realize personalized search and go directly.
In order to solve the problem, the invention discloses a kind of method that personalized search is through, comprising: the search keyword obtaining input; Obtain current I D and browse record for the personalization of the Search Results of described keyword; When the personalization of a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and represent.
Preferably, described method can also comprise, record is browsed in the personalization gathering current I D in the following manner in general search process: when representing the search results index page for described keyword, if user determines certain Search Results, then the recorded information of browsing increasing this Search Results is browsed in record to personalization.
Preferably, described for a Search Results browse that recorded information comprises in following information one or more: number of visits information, browse duration, browse PV, whether copy or preserve operation.
Preferably, meet prerequisite and be described in: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results.
Preferably, in one embodiment of the invention, record is browsed by browser record current I D for the personalization of the search results index page of described keyword; The judgement to whether meeting prerequisite is performed by browser.
Or, preferably, also by Cookie, user can be browsed record for the personalization of the Search Results of described keyword and transmit and be saved to search server; The judgement to whether meeting prerequisite is performed by search server.
Preferably, after representing described Search Results, the method can also comprise: perform rollback operation, to represent the index pages for described Search Results.
According to another embodiment of the present invention, also disclose a kind of device realizing personalized search and go directly, can comprise:
Personalized browsing information data memory module, browses record for storing current I D for the personalization of the Search Results of each keyword;
Interactive module, for obtaining the search keyword of input;
The through analysis module of search, browses record for obtaining current I D for the personalization of the Search Results of current key word; And, when a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and undertaken representing or notify that other web page browsing devices directly load this Search Results and represent by interactive module.
Preferably, described device can also comprise: logging modle, in general search process, when representing the search results index page for described keyword, if user determines certain Search Results, then the recorded information of browsing increasing this Search Results is browsed in record to personalization.
Preferably, described for a Search Results browse that recorded information comprises in following information one or more: number of visits information, browse duration, browse PV, whether copy or preserve operation.
Preferably, meet prerequisite and be described in: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results.
Preferably, described device can also comprise: index rendering module, for when user performs rollback operation, represents the index pages of the Search Results for described keyword.
According to another embodiment of the present invention, also disclose a kind of search server realizing personalized search and go directly, can comprise:
Search engine module, for searching for webpage based on keyword, and provides search results index;
Search service module, browses record for recording each ID for the personalization of the Search Results of each keyword; And, when through analysis module determine one meet the Search Results of prerequisite time, directly load this Search Results and also represent;
Through analysis module, browses record for obtaining current I D from search service module for the personalization of the Search Results of current key word; And, judge whether that the personalization of existence one Search Results is browsed recorded information and met prerequisite.
Preferably, described search service module can comprise further:
Cookie implants unit, for when receiving user search request, implanting a Cookie to active client, wherein comprising the ID for identifying active client and/or active user;
Cookie interactive unit, for receiving the personalized browsing information of the Search Results for each keyword of active client that client sent by Cookie and/or active user;
Go directly and represent module, for inserting one section of redirect code in the search results index page obtained from search engine module, transfer to active client, during to open this search results index page when client browser, directly jump to the result of page searching meeting prerequisite.
Preferably, whether one or more that recorded information comprises in following information is browsed in the described personalization for a Search Results: number of visits, browse duration, browse PV, copy or preserve operation.
Preferably, meet prerequisite and be described in: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results.
Compared with prior art, the present invention has the following advantages:
The present invention based on the keyword obtained, can directly obtain the webpage needed for user's maximum possible, and directly loads this webpage and be presented to user.Due to the numerous Search Results for keyword can be represented, also required webpage need not could be loaded after searching in the Search Results of user at search engine, but directly load and represent the webpage required for this user, therefore the flow process represented can be simplified, be beneficial to simplification search procedure, reduce invalid information to the interference of user, improve user search efficiency, realize personalized search and go directly.
Further, because the present invention can based on the individuation data of active client or active user, the personalized search realized for different user goes directly.Namely for different users, for same keyword, the through webpage that possible the present invention returns is different, because in fact, even if different user is for same keyword, the webpage browsed desired by it also may be different.That is, the present invention can realize personalized search and go directly, and meets the actual demand that each user there are differences, and helps different users directly to arrive different website needed for oneself or webpage by search keyword.
Accompanying drawing explanation
Fig. 1 is the flow chart of steps of the embodiment of the method that of the present invention a kind of personalized search goes directly;
Fig. 2 is the concrete example flow diagram that a kind of personalized search of the present invention goes directly;
Fig. 3 a is the interface sectional drawing of a search results index page;
Fig. 3 b is the interface sectional drawing of another search results index page;
Fig. 4 is a kind of structural representation realizing the device embodiment that personalized search goes directly of the present invention;
Fig. 5 is a kind of structural representation realizing the search server embodiment that personalized search goes directly of the present invention.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, and below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
With reference to Fig. 1, show the embodiment of the method that a kind of personalized search of the present invention is through, specifically can comprise:
The search keyword of step 101, acquisition input;
Briefly, the present invention can pass through the search keyword of the search engine homepage of browser or input frame (as address field or search column etc.) the reception user input of research tool.Certainly, the present invention also can take other usual way to obtain search keyword, and to this, the present invention does not need to be limited.Wherein, described search keyword both can be that user directly inputs, and also can be to parse according to the input of user.
The concrete mode that the present invention does not limit " input ", when applying of the present invention, can adopt various input mode.Such as, keyboard entry method (dummy keyboard or true keyboard etc.), copy bonding method, automatically select on-link mode (OLM) (as, mouse starts search engine after selecting certain word), phonetic entry mode, track input mode of touch-screen/plate etc.
Step 102, acquisition current I D browse record for the personalization of the Search Results of described keyword;
Concrete, when user uses search engine, all by checking that the information such as summary or title select the webpage needed for oneself in the search results index page, such as, can be browsed web sites by the mode of clickable hyperlinks in the search results index page.By recording the related information of " search key-> clicking operation " of specific user, user's preference to some or some websites under certain keyword can be learnt.
Wherein, search results index page refers to, the keyword that search engine provides according to user, the Search Results obtained is presented to the webpage of user through process and tissue.
Concrete, record is browsed in the personalization that can gather user in the following manner: in common web search, when representing the search results index page for described keyword, if user clicks certain Search Results, then the number of visits information increasing this Search Results is browsed in record to personalization.Also it should be noted that, " click " is only a kind of means determining Search Results; Such as, for phonetic entry mode, user is determining that certain Search Results is taken by oneself, and the mode of audio call can be adopted to realize, and does not need to adopt click means.
In the present invention, when recorded information is browsed in collection, need to be distinguished (as in account mode etc.) for different user, namely can gather the subscriber identity information that this browses record in gatherer process simultaneously, in a word, the customized information that what the present invention obtained is for each different user, these customized informations are that the present invention realizes the through foundation of personalized search.
Common, personalization browse record be mainly used in recording this user for a keyword Search Results browse recorded information, wherein, browsing recorded information can comprise number of visits.Certainly, preferably, outside number of visits, browsing duration, browse PV, whether copy and/or preserve operation etc. for opened certain result of page searching can also be comprised, also can only include and browse duration, browse PV, whether have at least one copying or preserve in operation.
In a word, the present invention can browse record by the personalization of various mode recording user, then when carrying out the invention, is called in a step 102.Such as, the information such as number of visits of current I D for multiple Search Results of this keyword can be obtained by step 102.
It should be noted that, record is browsed in the personalization that step 102 obtains, it is for " current I D (Identity; identify label) ", " current I D " can comprise " active user " or " active client " usually, certainly, also can comprise " active user " and " active client ", to do to distinguish more accurately simultaneously.
For active user, different user accounts usually can be adopted to distinguish different user.Concrete, " active user " can comprise " browser client " and/or " system login user " and/or " search engine user "; Such as, go directly for same personalized search the user of product, suppose that it is user A when system login, be user B during use browser, be user C during use search engine, then this user's login system is also used search engine in a browser and browsing of obtaining is recorded in user A, B and C and can respectively records once, when obtaining Search Results with above-mentioned any user identity again to make this user, all can obtain personalization accurately and browse record.Or, when a certain " browser client " and a certain " search engine user " is actually same user (as, the personalization of two users is browsed the part recording the content that has identical and is met prerequisite), these two accounts also can be adopted to identify same actual user.Again such as, under same " system login user ", there are two different " browser clients ", then the combination that the present invention can be consisted of respectively " system login user " and each " browser client " accurately distinguishes specific user.
Further, " active client " can comprise the ID of the entity terminal hardware of PC, notebook, mobile phone, PDA and so on, also can comprise the ID (number of registration etc. as software) of the software such as browser or corresponding plug-in unit, can also be the combination in any between the ID of above-mentioned hardware and the ID of software.Go directly for same personalized search the user of product, the ID of the PC used when supposing its login system is E, the ID of the browser used is F, then this user's login system is used search engine and browsing of obtaining is recorded in browsing in record of corresponding E, F and can respectively records once in a browser, when obtaining Search Results with above-mentioned terminal again to make this user, all can obtain personalization accurately and browse record.Or, when a certain " ID of mobile phone " and a certain " ID of browser " be actually same user institute's used time (as, the personalization of two users is browsed the part recording the content that has identical and is met prerequisite), these two accounts also can be adopted to identify same actual user.
It should be noted that, the operation on active client may include the operation information of multiple user, when the present invention using for active client as personalized granularity, carry out having processed as a colony by these users.And due to common, the number of users on active client can not be too many, and substantially have similar personalization preferences, therefore, application the present invention still can realize preferably personalised effects.Certainly, if " current I D " comprises active user and active client simultaneously, then just better personalised effects can be realized.That is, " current I D " can comprise the combination in any between above-mentioned each active user and each active client.Exemplarily, go directly for same personalized search the user of product, suppose that it is user A when system login, be user B during use browser, be user C during use search engine, the ID of the PC used during login system is E, the ID of the browser used is F, then this user's login system is also used search engine in a browser and browsing of obtaining is recorded in corresponding A, B, C, browsing in record of E and F can respectively be recorded once, when obtaining Search Results with above-mentioned user identity and terminal again to make this user, all can obtain personalization accurately and browse record.Or, when a certain " ID of mobile phone " is a certain " browser client B " institute's used time (e.g., the personalization of two users is browsed the part recording the content that has identical and met prerequisite), these two accounts also can be adopted to identify same actual user.Repeat no more.
Further, browse in record in stored personalization, the browsing information for a lot of Search Results can be comprised.But some Search Results may be invalid (deleted or nullify), can increase work for the treatment of amount of the present invention.Therefore, preferably, the present invention based on this real-time Search Results entry, can obtain personalization and browses record; Namely without the need to obtaining whole record, as long as and the personalization obtaining correlated results in this real-time search results index page is browsed and is recorded (index information such as, based on real-time search result browses record search acquisition relative recording information from personalization).Because the webpage pointed by record is browsed in some personalization, without (deleted or cancellation), do not exist in the Search Results that this is real-time, then in a preferred embodiment of the invention, this situation can have been avoided.
Step 103, when the personalization of a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and be presented to user.
In a simple embodiment of the present invention, when a Search Results browse recorded information the parameter obtained that converts be greater than predetermined threshold value, and to rank the first in Search Results, then just can directly load this Search Results and be presented to user.
It should be noted that, realize in example in one of the present invention, directly can browse record from personalization and carry out statistical summaries, check wherein whether there is the Search Results that meets prerequisite, if met, then directly load and represent.Namely in this realization, search engine does not even need to carry out real-time search procedure, and browses record based on the personalization of the history of this user and can complete retrieval.
And realizing in example at another kind of the present invention, first search engine completes real-time retrieval, then checks in real-time retrieval result, and the personalization that whether there is a Search Results is browsed recorded information and met prerequisite, if existed, then directly loads and represents.The latter, can be more accurate when the time of record is browsed in personalization and current time difference is far away, is conducive to the interference of removing invalid web pages.
Concrete, such as, the Search Results for keyword " Zhong Guan-cun promotion office " comprises:
As a result 1:
Zhong Guan-cun intellecture property promotion office www.zgcip.org.cn
As a result 2:
Zhong Guan-cun intellecture property promotion office _ Baidupedia baike.baidu.com/view/553109.htm
As a result 3:
[Beijing] Zhong Guan-cun intellecture property promotion office recruitment _ up-to-date campus recruiting job information
www.yingjiesheng.com/job-000-795-990.html
As a result 4:
How is Zhong Guan-cun intellecture property promotion office? OK? _ Baidu is known
zhidao.baidu.com/question/153640742.html
And browse record by the personalization inquiring about current I D, can learn, when the former use keyword of current I D " Zhong Guan-cun promotion office " is retrieved, the number of times clicking result 1 (Zhong Guan-cun intellecture property promotion office www.zgcip.org.cn) at most and exceed certain threshold value (as more than 5 times), therefore, when this receives search keyword " the Zhong Guan-cun promotion office " of user's input, can directly represent by loading result 1 (Zhong Guan-cun intellecture property promotion office www.zgcip.org.cn).
Certainly, for another one user or client, its personalization possible is browsed in record, what reflect is, when former use keyword " Zhong Guan-cun promotion office " is retrieved, the number of times clicking result 3 (www.yingjiesheng.com/job-000-795-990.html) at most and exceed certain threshold value, therefore, when this receives search keyword " the Zhong Guan-cun promotion office " of user's input, then directly loading result 3 (www.yingjiesheng.com/job-000-795-990.html) represents.
As can be seen from example above, it is through that the present invention can not only realize search, and reduce the operation of user at the search results index page, more preferably, the present invention can also realize personalization preferably.
Further, inconsistent needed for this of the page and user if the search that the present invention represents is gone directly, then user can perform rollback operation, when user performs rollback operation, represents the index pages of the Search Results for described keyword.Namely the present invention when result is incorrect, still can also represent the result index pages of this real-time search to user, does not affect the normal use of user to search engine.
Concrete, rollback operation can be adopted and realize in various manners, such as, and the rollback button in direct click browser; Or, to click on floating frame or the through toolbar of search rollback button etc., the execution to rollback operation can be realized.Certainly, it should be noted that, this rollback operation is not traditional rollback operation, because in fact, the search results index page that rollback obtains did not represent before this.
In a step 102, record is browsed in the personalization that the present invention can use other instruments to record, and some own modes also can be adopted to carry out record.Provide two kinds of feasible implementations below.
Such as, carry out in the process of conventional web page search at user's application searches engine, browse record by browser record current I D for the personalization of the search results index page of described keyword; The judgement to whether meeting prerequisite is performed by browser.
Or, also can carry out in the process of conventional web page search at user's application searches engine, by client records, and in Cookie mode, user be browsed record for the personalization of the Search Results of described keyword and transmit and be saved to search server; The judgement to whether meeting prerequisite is performed by search server.Cookie refers to that website is in order to the data distinguishing user identity, conversate (session) follows the tracks of and be stored on user local terminal.
Certainly, carry out in the process of conventional web page search at user's application searches engine, also can browse record by the personalization of the Search Results for described keyword of search engine page script (even in addition independently local special client etc.) record active user, and then be saved to search server by script transmission again.
Record is browsed in concrete personalization, the mode of search daily record can be adopted to store at search server end.Certainly, search daily record of the present invention is not identical with common search daily record, search daily record of the present invention is personalized, for each user record respectively, and can click in search results index page (and association click information are not recorded in existing search daily record) such as the number of times of certain Search Results by recording user.The record of these customized informations just, makes the present invention can realize personalized search and goes directly.Concrete, the user account of search engine can be adopted to realize personalization to each user.
Further, search server end carry out personalized storage and through judge time, the present invention can be not limited to a certain specific web browser, only needs to adopt suitable technological means the personalization of user to be browsed record and gathers and be transferred to search server end.Now, no matter which kind of web browser user adopts, and it is through that the present invention can help user to realize personalized search.
In the record of personalized browsing information, preferred one is exactly, and when representing the search results index page for described keyword, if user clicks certain Search Results, then increases the number of visits information of this Search Results to browsing in record.Because the number of clicks of user can reflect the preference of this user to a great extent.
In a preferred embodiment of the invention, for a Search Results browse that recorded information can also comprise or only include in following information one or more: from search results index page click enter a webpage after browse duration, browse PV (page view for this website, the i.e. page browsing amount of user on this results page affiliated web site, or click volume) and whether copy at this webpage and/or preserve operation etc.These information can react the preference of user from the side further.Wherein, duration is browsed and operation behavior both for webpage, also for website, and can browse PV parameter usually all for website.
Further, after user inputs keyword, application the present invention and through certain Search Results time, the number of visits of this Search Results can be increased to personalization and browse record by the present invention, also can not record through and number of visits that is that cause.In actual applications, along with the difference of application demand or application scenario, those skilled in the art can arbitrarily select.
In a preferred embodiment of the invention, following scheme can be adopted: when the keyword based on acquisition goes directly a certain Search Results, if in preset time period, user does not trigger rollback operation, then increasing number of visits (and/or browse duration, browse PV etc.) to personalization browses in record, if and in preset time period, user triggers rollback operation, then do not increase number of visits (and/or browse duration, browse PV etc.) to personalization and browse in record.Like this, for the through number of visits of whole record, the inaccurate of the through number of visits record caused of mistake can be avoided; Meanwhile, for not recording for through number of visits, the misregister caused owing to ignoring can also be avoided.
With reference to Fig. 2, show the concrete example that a kind of personalized search of the present invention is through.
The search keyword of step 201, acquisition user;
Step 202, Search Engine Analysis and process, obtain the search results index that this is real-time;
Step 203, based on this search keyword and search results index, obtain the corresponding personalization of current I D and browse record;
Step 204, in Search Results, find the website (webpage) that in index, number of visits is maximum
Step 205, judge whether number of visits is greater than some threshold values, perform based on judged result and select step 206,207;
If the number of visits of this website of step 206 is greater than certain threshold value, so just illustrates that this website meets the through requirement of search, then just jump to this website;
Step 207 otherwise, just wait for the operation of user, if user has browsed certain other Search Results, just increase the number of visits of this Search Results.
Such as, user is not remembering network address, when using address field search or search column search, may run into this situation, to search for game name " heroic alliance ", search engine gives a search results index page (with reference to Fig. 3 a).
But user has the fixing preference of oneself at the search results index page, such as custom opens second network address here.Each user repeats such operation all can open identical second result, and now browser knows that redirect links.When " heroic alliance-> lol.uuu9.com " this repetition frequency mapped is greater than certain threshold value N, browser when the N+1 time client carries out the search of " heroic alliance ", directly can jump to lol.uuu9.com.What enormously simplify user browses step, improves efficiency.
Accordingly, can also back spacer be provided, return backward and get back to search results pages (this result page was not accessed in this operation in fact, only when clicking rollback button, just went to open search results pages).
Again such as, user is when using search engine, and input keyword " trade mark inquiry ", search engine gives a search results index page (with reference to Fig. 3 b).And user often click browse be sort " China trademark net sbcx.saic.gov.cn/trade/ " more rearward (this web page interlinkage due to sequence more rearward, fail in fig 3b to illustrate), this is the fixing preference of this user, therefore, application the present invention can work as user again when search engine page input keyword " trade mark inquiry ", directly jump to " China trademark net sbcx.saic.gov.cn/trade/ ", therefore greatly can simplify user browse step, improve efficiency.
Because browser data can not be limited to a certain appointment search engine, because the data of search engine all need to be undertaken sending and receiving by browser, therefore, after the personalization preferences of user has been known in the present invention, when client (as adopted the mode of browser additional function) performs through judgement operation, in different search engines, for same search key, can all jump to the same network address of user institute preference.
With reference to Fig. 4, show a kind of device (e.g., browser) embodiment realizing personalized search and go directly of the present invention, directly illustrate for browser in Fig. 4, browser 400 is connected with search engine 410, and browser 400 specifically can comprise:
Browsing information database 401 (a kind of implementation of personalized browsing information data memory module), browses record for storing current I D for the personalization of the Search Results of each keyword;
Interactive module 402, for obtaining the search keyword of input; And represent related pages;
The through analysis module 403 of search, browses record for obtaining current I D for the personalization of the Search Results of current key word; And, when a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and give interactive module 402 and represent.
In the Software for Design of routine, interactive module 402 safeguards browser kernel, carries out alternately with search engine, is responsible for maintenance network page data and browses for user provides and alternately, can give other modules the event notice of browser kernel simultaneously.The through analysis module 403 of search is responsible for receiving from interactive module 402, produce some event and data, the logic control flow process and the search of calling correspondence is gone directly.Browsing information database 401 is mainly used in safeguarding that personalized index page browses record information list.
What Fig. 4 provided is the implementation that the present invention and browser are combined closely, and in fact, Core Feature of the present invention also can independently realize, and adopts mutually more independently method of calling to realize between browser.Such as, when the present invention's (as browser plug-in mode) determines qualified through result, browser (as third party's browser programs such as IE) that is that invoke user is commonly used or that open loads and represents through results page, then interactive module now can not possess the function representing the related web page page.
Preferably, device shown in Fig. 4 can also comprise: logging modle, in general search process, when representing the search results index page for described keyword, if user clicks certain Search Results, then what increase this Search Results browses recorded information to browsing in record.Namely record is browsed in the personalization that logging modle may be used for needed for collection.Wherein, described for a Search Results browse that recorded information can comprise in following information one or more: number of visits, browse duration, browse PV, whether copy or preserve operation.The described prerequisite that meets is: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results.Certainly, when software simulating, also logging modle can be arranged in the through analysis module 403 of search.
Preferably, the browser shown in Fig. 4 can also comprise: index rendering module, for when user performs rollback operation, represents the index pages of the Search Results for described keyword.
Below in conjunction with an example, the browser embodiment shown in Fig. 4 is described further:
Such as, for key word " Sohu ", search engine can provide following Search Results:
-Sohu homepage (www.sohu.com)
-Sohu video (v.sohu.com)
-Sohu news (news.sohu.com)
-Sohu woman (women.sohu.com)
After interactive module 402 receives the web data (HTML) that search engine issues, data are passed to the through analysis module 403 of search, it is " Sohu " that the through analysis module 403 (being wherein provided with logging modle) of search can obtain search keyword according to web data parsing, if user clicks afterwards " Sohu's homepage ", which forms an index page and browse.After formation browsed in index, the through analysis module 403 of search will start by " click ", " copying " that produce in " Sohu " this page in receiver module 1, and " preservation ", customer incidents such as " closedowns " is also recorded.After browsing end, comprehensive above-mentioned event, just can obtain the search keyword of user, index page browses web sites, and browses duration to this website, browses PV, whether copies or saves the personalized users such as web data and browse habit statistical item.We distribute weight, such as a table 1 above-mentioned often kind personalized statistical items:
Table 1
| Statistical items | Condition | Weight allocation |
| Index page number of visits | At every turn | 0.3 |
| Browse PV | ＞＝3 | 0.1 |
| Browse duration | > 30 seconds | 0.1 |
| Copy or preserve data | Nothing | 0.05 |
Given threshold is 1.So when user has carried out 5 secondary index page browsings, this browses PV more than 3, and the browsing time was more than 30 seconds, total weight is so exactly 0.3*5+0.1+0.1=1.7.The threshold value 1 of setting before this value is greater than, meet the through condition of search, we are just deposited into result in table 2, visible, the all network address and weight that meet the through condition of search is saved in table 2, if user searches for same key word " Sohu " again, that network address that so will first find weight maximum from table 2, then jumps to this website automatically from index page.Certainly, if in particular cases, when the maximum network address of weight has two or more, then some preset rules can be taked to process it.Such as, check in the network address that two or more weights described are maximum further, whether certain specific personalized statistical items (as number of times) exists maximum situation, if so, then determines that the maximum network address of the value of this personalized statistical items is as through network address.The rest may be inferred, and those skilled in the art can set sequence level according to actual needs.In a word, the present invention does not need to be limited the concrete processing mode of these supplementary integrities, and those skilled in the art are set according to actual needs.
Table 2
With reference to Fig. 5, show a kind of search server embodiment realizing personalized search and go directly of the present invention, in Fig. 5, search server 500 is connected with client 600, and search server 500 specifically can comprise:
Search engine module 501, for searching for webpage based on keyword, and provides search results index;
Search service module 502, for recording each user and/or each client, record is browsed in the personalization for the Search Results of each keyword; And, when through analysis module determine one meet the Search Results of prerequisite time, directly load this Search Results and also represent;
Through analysis module 503, for obtaining current I D from search service module, record is browsed in the personalization for the Search Results of current key word; And, judge whether that the recorded information of browsing of existence one Search Results meets prerequisite.Wherein, described for a Search Results browse that recorded information can comprise in following information one or more: number of visits, browse duration, browse PV, whether copy or preserve operation.In a simple embodiment of the present invention, described in meet prerequisite and can be: be greater than predetermined threshold value based on browsing the parameter that recorded information obtains, and rank the first in Search Results.
Preferably, in order to complete aforementioned function, described search service module 502 can comprise further:
Cookie implants unit, for when receiving user search request, implants a Cookie to active client, wherein comprises the unique ID for identifying active client and/or active user;
Cookie interactive unit, for receiving active client that client sent by Cookie and/or active user, for the personalized browsing information of the Search Results of each keyword;
Go directly and represent module, for inserting one section of redirect code in the search results index page obtained from search engine module, transfer to active client, during to open this search results index page when client browser, directly jump to the result of page searching meeting prerequisite.
The present invention is mainly collected by Cookie and transmits new receipt, and due to Cookie specific implementation and application belonged to technology known in the art, therefore do not repeat them here.
Certainly, carry out in the process of conventional web page search at user's application searches engine, also Cookie means can not be adopted, and record can be browsed by the personalization of the Search Results for described keyword of search engine page script (even in addition independently local special client etc.) record active user, and then be saved to search server by script transmission again.
Example shown in Fig. 4 passes through in browser end analyzing web page data acquisition search key and search results index, obtain the personalized browsing data of user according to the click action of user simultaneously, and preserve on the client, realize personalized search by these data afterwards and go directly.
The principle of the example shown in Fig. 5 shown in example and Fig. 4 is similar, is all to realize personalized search by the search results index page browsing record of preservation user to go directly.But the searching record of user is not preserve on the client, but preserves on the server.In example shown in Fig. 5, search server Cookie identifies different subscription clients, and the search data of user is received by Cookie, then record browsed in the index of client to preserve on the server, the search realizing different user is through personalized.
Certainly, it should be noted that, example shown in Fig. 4 is owing to completing at browser end, be not limited to particular search engine, also be not limited to the particular search engine page or search toolbar, therefore, the support to multiple search engine can be realized further, the index of comprehensive multiple search engine is browsed result and is carried out searching for through analysis, the viewing experience of adding users.As the example that prior figures 3b provides, application the present invention can jump to the same network address of user institute preference in different search engines.
Further, preferably, the present invention is when record is browsed in the personalization obtaining user, also situation (because the data of search engine all need to be undertaken sending and receiving by browser) is browsed in the keyword search request can initiated from each search engine by browser record and click, and record is browsed in the personalization obtained after gathering for this user (or by client).Such as, when user uses multiple engine search paper, like this, browse record due to what summarize multiple search engine, the present invention can learn the targeted website of user more accurately.
Below in conjunction with an example, the search server shown in Fig. 5 is described further:
After user's access " search service module ", " search service module " can be implanted a Cookie to client and be kept on client host, and wherein comprise unique ID of client, after this server just distinguishes different subscription clients according to this value.After user carries out keyword search, " search service module " obtains search results index page from " search engine module ", then index page is handed down to client, upgrade the Cookie of client simultaneously, wherein with search keyword, browse if user has carried out index page, so the URL that cookie information is clicked together with user is together sent to search server by client, " search service module " is according to the user ID in Cookie, key word and URL, preserve an index for this subscription client and browse record sheet (see table 3, or be called search daily record).Certainly, also the user ID in Cookie, key word and URL can be sent to through analysis module 503, preserve an index by the latter for this subscription client and browse record sheet, engineering when these are all concrete software simulating is considered, the present invention is without the need to being limited this.
Table 3
Then, when user searches for again, according to the strategy in previous embodiment, through condition can be searched for if met, so search service module is just handed down to user index page, and insert one section of redirect code in index page, can some websites be jumped to, realize search through.In fact, the through strategy (prerequisite) of concrete search can be set based on actual conditions based on different application situation capable field technique personnel can (may there is different requirements in such as, the search of different industries, dissimilar search etc.).
For device embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.
Method through to a kind of personalized search provided by the present invention above, and a kind ofly realize the through device of personalized search and search server, be described in detail, apply specific case herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (7)
1. the method that personalized search is through, is characterized in that, comprising:
Obtain the search keyword of input; Wherein, the search keyword of user's input is received by the input frame of research tool; Described input frame comprises address field and/or search column, and/or search engine homepage;
Obtain current I D and browse record for the personalization of the Search Results of described keyword; Wherein, record is browsed by browser record current I D for the personalization of the search results index page of described keyword; Wherein, described current I D comprises " active user " and/or " active client ", and described " active user " comprises " browser client " and/or " system login user " and/or " search engine user ";
When the personalization of a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and represent, this Search Results represented is the fixing preference of user; Wherein, meet prerequisite and be described in: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results;
Wherein, after representing described Search Results, also comprise:
There is provided executable execution rollback operation to user, when after the rollback operation receiving user, represent the index pages for described Search Results.
2. the method for claim 1, is characterized in that, also comprises, and record is browsed in the personalization gathering current I D in the following manner in general search process:
When representing the search results index page for described keyword, if user determines certain Search Results, then the recorded information of browsing increasing this Search Results is browsed in record to personalization.
3. the method for claim 1, is characterized in that, described for a Search Results browse that recorded information comprises in following information one or more:
Number of visits information, browse duration, browse PV, whether copy or preserve operation.
4. the method for claim 1, is characterized in that,
Record is browsed for the personalization of the search results index page of described keyword by browser record current I D; The judgement to whether meeting prerequisite is performed by browser.
5. realize the device that personalized search is through, it is characterized in that, comprising:
Personalized browsing information data memory module, browses record for storing current I D for the personalization of the Search Results of each keyword;
Interactive module, for obtaining the search keyword of input; Wherein, the search keyword of user's input is received by the input frame of research tool; Described input frame comprises address field and/or search column, and/or search engine homepage;
The through analysis module of search, browses record for obtaining current I D for the personalization of the Search Results of current key word; Wherein, record is browsed by browser record current I D for the personalization of the search results index page of described keyword; Wherein, described current I D comprises " active user " and/or " active client ", and described " active user " comprises " browser client " and/or " system login user " and/or " search engine user "; And, when a Search Results browse recorded information meet prerequisite time, then directly load this Search Results and undertaken representing or notify that other web page browsing devices directly load this Search Results and represent by interactive module, this Search Results represented is the fixing preference of user; Wherein, meet prerequisite and be described in: browse based on described personalization the parameter that recorded information obtains and be greater than predetermined threshold value, and rank the first in Search Results; Index rendering module, for after representing described Search Results, provides executable execution rollback operation to user, when after the rollback operation receiving user, represents the index pages for described Search Results.
6. device as claimed in claim 5, is characterized in that, also comprise:
Logging modle, in general search process, when representing the search results index page for described keyword, if user determines certain Search Results, then the recorded information of browsing increasing this Search Results is browsed in record to personalization.
7. device as claimed in claim 5, is characterized in that, described for a Search Results browse that recorded information comprises in following information one or more:
Number of visits information, browse duration, browse PV, whether copy or preserve operation.
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