CN102521251A - Method for directly realizing personalized search, device for realizing method, and search server - Google Patents
Method for directly realizing personalized search, device for realizing method, and search server Download PDFInfo
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- CN102521251A CN102521251A CN2011103631172A CN201110363117A CN102521251A CN 102521251 A CN102521251 A CN 102521251A CN 2011103631172 A CN2011103631172 A CN 2011103631172A CN 201110363117 A CN201110363117 A CN 201110363117A CN 102521251 A CN102521251 A CN 102521251A
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Abstract
The invention discloses a method for directly realizing personalized search, a device for realizing the method and a search server. The method for directly realizing the personalized search can comprise the following steps of: acquiring an input search key word; acquiring personalized browsing records of search results of the present ID (identity) about the key word; and when the personalized browsing record information of one search result meets a preset condition, directly loading and presenting the search result. According to the method disclosed by the invention, a plurality of search results about the key word cannot be presented, the situation of loading a necessary webpage after the user searches the search results of a search engine is avoided, so that the webpage required by the user is directly loaded and presented, therefore the presentation flow can be simplified, the search process is favorable to be simplified, the interference of invalid information to the user is reduced, the user search efficiency is increased, and the effect of directly realizing the personalized search is achieved.
Description
Technical field
The present invention relates to the information search technique field, particularly relate to a kind of personalized search through method, the device of realizing this method and search server.
Background technology
Browser be on the display web page server or archives economy in file and let a kind of software of user and these files interaction.It is mainly mutual and obtain webpage through http protocol and web page server, comes the contents such as literal, image and other information in the display web page.(Uniform Resource Locator, in the time of URL), browser can be presented to the user with the webpage on the pairing Internet of this URL automatically, realizes the redirect of webpage at the URL of a webpage of browser address bar input as the user.URL is used for intactly describing a kind of identification method that webpage and other resource addresses are gone up in internet (Internet); Each last webpage of Internet all has unique URL; And each URL meets certain format specification, the redirect that the user can go to visit this webpage or realize webpage according to the corresponding URL of this webpage.The common web browser of client comprises Internet Explorer, the Opera of Microsoft, Firefox, Maxthon and the Safari etc. of Mozilla.
But because URL is not easy to user's memory, therefore, under the prior art environment; Search engine becomes one of main entrance of user capture internet; Its groundwork is to gather information from the internet according to certain strategy, and information is organized and handled, and for the user retrieval service is provided then; During the application searches engine, the user needn't know and remember webpage URL.
The common treatment scheme of search engine is: the user is the inputted search keyword in search box; Search engine is searched in internet web page based on this keyword; And Search Results showed the user with the mode (search results index page or leaf) of browser page; The user searches own required webpage in Search Results, click peer link, and then opens own required net page browse information.
But for a lot of users, its input keyword only is in order to seek required some particular webpage.At first provide the search results index page or leaf above; And then still be cumbersome by the mode of user's hand picking; Because it has not only provided more invalid information (useless search result information), and these information also can mislead the user, make the user select relatively difficulty of real required webpage; Even in some cases, cause viral infection such as wooden horse owing to the neglectful click of user to local client.
In a word, the application hopes to simplify search procedure, reduces the interference of invalid information to the user, improves user search efficient.
Summary of the invention
Technical matters to be solved by this invention provides a kind of personalized search through method, the device of realizing this method and search server; Can simplify search procedure under most of situation; Reduce the interference of invalid information, improve user search efficient, realize that personalized search is through the user.
In order to address the above problem, the invention discloses the through method of a kind of personalized search, comprising: the searching key word that obtains input; Obtain current I D and browse record to the personalization of the Search Results of said keyword; When the personalization of a Search Results is browsed recorded information and met prerequisite, then directly load this Search Results and represent.
Preferably; Described method can also comprise; Record is browsed in the personalization of in the general search process, gathering current I D in the following manner: when representing the search results index page or leaf that is directed against said keyword; If the user has confirmed certain bar Search Results, recorded information to the personalization of browsing that then increases this Search Results is browsed in the record.
Preferably, the said recorded information of browsing that is directed against a Search Results comprises in the following information one or more: number of visits information, browse duration, browse PV, whether duplicate or preserve operation.
Preferably, the said prerequisite that meets is: browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
Preferably, in one embodiment of the invention, D browses record to the personalization of the search results index page or leaf of said keyword by browser record current I; Carry out whether meeting the judgement of prerequisite by browser.
Perhaps, preferred, also can the user be browsed the record transmission and be saved to search server to the personalization of the Search Results of said keyword through Cookie; Carry out whether meeting the judgement of prerequisite by search server.
Preferably, after representing said Search Results, this method can also comprise: carry out rollback operation, to represent the index pages to said Search Results.
According to another embodiment of the present invention, a kind of device of realizing that personalized search is through is also disclosed, can comprise:
Personalized browsing information data memory module is used to store current I D and browses record to the personalization of the Search Results of each keyword;
Interactive module is used to obtain the searching key word of input;
The through analysis module of search is used to obtain current I D and browses record to the personalization of the Search Results of current keyword; And, when the browsing recorded information and meet prerequisite an of Search Results, then directly load this Search Results and represent or notify other web page browsing devices directly to load this Search Results and represent through interactive module.
Preferably; Described device can also comprise: logging modle is used in the general search process, when representing the search results index page or leaf that is directed against said keyword; If the user has confirmed certain bar Search Results, recorded information to the personalization of browsing that then increases this Search Results is browsed in the record.
Preferably, the said recorded information of browsing that is directed against a Search Results comprises in the following information one or more: number of visits information, browse duration, browse PV, whether duplicate or preserve operation.
Preferably, the said prerequisite that meets is: browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
Preferably, described device can also comprise: index reappears module, is used for when the user carries out rollback operation, represents the index pages to the Search Results of said keyword.
According to another embodiment of the present invention, a kind of search server of realizing that personalized search is through is also disclosed, can comprise:
Search engine module is used for based on keyword webpage being searched for, and provides search results index;
The search service module is used to write down each ID and browses record to the personalization of the Search Results of each keyword; And, confirm one when meeting the Search Results of prerequisite when through analysis module, directly load this Search Results and represent;
Through analysis module is used for obtaining current I D from the search service module and browses record to the personalization of the Search Results of current keyword; And, judge whether to exist the personalization of a Search Results to browse recorded information and meet prerequisite.
Preferably, said search service module further can comprise:
Cookie implants the unit, is used for when receiving user search request, implants a Cookie to active client, wherein comprises the ID that is used to identify active client and/or active user;
The Cookie interactive unit is used to receive active client that client sends through Cookie and/or active user's the personalized browsing information to the Search Results of each keyword;
The through module that represents; Be used for inserting one section redirect code at the search results index page or leaf that obtains from search engine module; Transfer to active client, when opening this search results index page or leaf when client browser, directly jump to the result of page searching that meets prerequisite.
Preferably, the said personalization that is directed against a Search Results is browsed recorded information and is comprised in the following information one or more: number of visits, browse duration, browse PV, whether duplicate or preserve operation.
Preferably, the said prerequisite that meets is: browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
Compared with prior art, the present invention has the following advantages:
The present invention can directly obtain the required webpage of user's maximum possible based on the keyword that obtains, and directly loads this webpage and represent to the user.Owing to can represent numerous Search Results to keyword; Also needn't pass through to load required webpage after the user searches in the Search Results of search engine, but directly load and represent the needed webpage of this user, therefore can simplify the flow process that represents; Be beneficial to the simplification search procedure; Reduce the interference of invalid information, improve user search efficient, realize that personalized search is through the user.
Further, because the present invention can realize to the personalized search of different user through based on active client or active user's individuation data.Promptly to different users, to same keyword, the through webpage that possible the present invention returns is different because in fact, even different user is directed against same keyword, its hope that the webpage of browsing also possibly be different.That is to say that the present invention can realize that personalized search is through, satisfies the actual demand that each user there are differences, help different users directly to arrive own required different websites or webpage through searching key word.
Description of drawings
Fig. 1 is the flow chart of steps of the through method embodiment of of the present invention a kind of personalized search;
Fig. 2 is the through concrete example flow diagram of a kind of personalized search of the present invention;
Fig. 3 a is the interface sectional drawing of a search results index page;
Fig. 3 b is the interface sectional drawing of another search results index page;
Fig. 4 is a kind of structural representation of realizing the device embodiment that personalized search is through of the present invention;
Fig. 5 is a kind of structural representation of realizing the search server embodiment that personalized search is through of the present invention.
Embodiment
For make above-mentioned purpose of the present invention, feature and advantage can be more obviously understandable, below in conjunction with accompanying drawing and embodiment the present invention done further detailed explanation.
With reference to Fig. 1, show the through method embodiment of a kind of personalized search of the present invention, specifically can comprise:
Briefly, the present invention can receive the searching key word that the user imports through the search engine homepage of browser or the input frame (like address field or search column etc.) of research tool.Certainly, the present invention also can take other usual way to obtain searching key word, and to this, the present invention does not need to limit.Wherein, said searching key word both can be directly input of user, also can be that the input according to the user parses.
The present invention does not limit the concrete mode of " input ", uses when of the present invention, can adopt various input modes.For example, keyboard entry method (dummy keyboard or true keyboard etc.), duplicate bonding method, automatically select on-link mode (OLM) (as, mouse is selected to start search engine behind certain speech), phonetic entry mode, track input mode of touch-screen/plate or the like.
Concrete, when the user uses search engine, all can be through checking the required webpages of Information Selection oneself such as summary or title in the search results index page, for example, the mode through clickable hyperlinks in the search results index page browses web sites.The related information of " search key-＞clicking operation " through the record specific user can be learnt user's preference to some or certain website under certain keyword.
Wherein, the search results index page or leaf is meant, the keyword that search engine provides according to the user is through handling and webpage when organizing resulting Search Results to represent to the user.
Concrete; Can gather user's personalization in the following manner and browse record: in common web search; When representing the search results index page or leaf that is directed against said keyword; If the user has clicked certain bar Search Results, number of visits information to the personalization that then increases this Search Results is browsed in the record.Need to prove that also " click " only is a kind of means of confirming Search Results; For example, for the phonetic entry mode, the user is taken by own at definite certain bar Search Results, can adopt the mode of audio call to realize, and need not adopt the click means.
In the present invention; When recorded information is browsed in collection; Need to distinguish (as with the number of the account mode etc.), promptly in gatherer process, can gather this simultaneously and browse user identity information recorded, in a word to different user; What the present invention obtained is the customized information to each different user, and these customized informations are that the present invention realizes the foundation that personalized search is through.
Common, personalization is browsed record and is mainly used in the browse recorded information of this user of record to the Search Results of a keyword, wherein, browses recorded information and can comprise number of visits.Certainly; Preferably; Outside number of visits, can also comprise being directed against browsing duration, browse PV, whether duplicating and/or preserve operation or the like of certain bar result of page searching of being opened, also can include only and browse duration, browse PV, whether have and duplicate or preserve at least a in the operation.
In a word, the present invention can browse record through the personalization of variety of way recording user, when execution is of the present invention, in step 102, calls then.For example, can obtain the information such as number of visits of current I D through step 102 to a plurality of Search Results of this keyword.
Need to prove; Record is browsed in the personalization that step 102 is obtained, and it is to be directed against " current I D (Identity, identify label) "; " current I D " can comprise " active user " perhaps " active client " usually; Certainly, also can comprise " active user " and " active client " simultaneously, distinguish more accurately so that do.
To the active user, can adopt different user accounts usually to distinguish different user.Concrete, " active user " can comprise " browser client " and/or " system login user " and/or " search engine user "; For example; For the user of the through product of same personalized search, suppose that it is user A, is user B when using browser when system login; Be user C when using search engine; Then use search engine with this user's login system and in browser and browsing of obtaining be recorded among user A, B and the C can each record once so that this user when obtaining Search Results with above-mentioned any user identity again, all can obtain personalization accurately and browse record.Perhaps; When a certain " browser client " and a certain " search engine user " when being actually same user (as; Two users' personalization is browsed the identical part of content that has of record and is met prerequisite), also can adopt these two numbers of the account to identify same actual user.Again for example, under same " system login user ", have two different " browser clients ", then the present invention can come accurately to distinguish the specific user through the combination that " system login user " and each " browser client " constitutes respectively.
Further; " active client " can comprise the ID of the entity terminal hardware of PC, notebook, mobile phone, PDA and so on; The ID (like number of registration of software etc.) that also can comprise softwares such as browser or corresponding plug-in unit can also be the combination in any between the ID of the ID of above-mentioned hardware and software.User for the through product of same personalized search; The ID of the PC that uses when supposing its login system is E; The ID of the browser that uses is F; Then use search engine with this user's login system and in browser and browsing of obtaining be recorded in browsing in the record of corresponding E, F can each record once so that this user when obtaining Search Results with above-mentioned terminal again, all can obtain personalization accurately and browse record.Perhaps; When a certain " ID of mobile phone " and a certain " ID of browser " be actually same user's institute's time spent (as; Two users' personalization is browsed the identical part of content that has of record and is met prerequisite), also can adopt these two numbers of the account to identify same actual user.
Need to prove that the operation on active client possibly comprise a plurality of users' operation information, with under the situation of active client as personalized granularity, be about to these users and handled as a colony in the present invention.And because common, the number of users on the active client can be not too many, and have similar personalization preferences basically, therefore, uses the present invention and still can realize preferable personalised effects.Certainly, if " current I D " comprises active user and active client simultaneously, then just can better realize personalised effects.That is, " current I D " can comprise the combination in any between above-mentioned each active user and each active client.As an example; For the user of the through product of same personalized search, suppose that it is user A, is user B when using browser when system login; Be user C when using search engine; The ID of the PC that uses during login system is E, and the ID of the browser that uses is F, then use search engine with this user's login system and in browser and browsing of obtaining be recorded in browsing in the record of corresponding A, B, C, E and F can each record once; So that this user when obtaining Search Results with above-mentioned user identity and terminal again, all can obtain personalization accurately and browse record.Perhaps, when a certain " ID of mobile phone " is a certain " browser client B " institute's time spent (browse the identical part of content that record has like, two users' personalization and meet prerequisite), also can adopt these two numbers of the account to identify same actual user.Repeat no more.
Further, browse in the record, can comprise browsing information to a lot of Search Results in the personalization of being stored.But some Search Results maybe be invalid (by delete or the cancellation), can increase work of treatment amount of the present invention.Therefore, preferred, the present invention can obtain personalization and browse record based on these real-time Search Results clauses and subclauses; Promptly need not to obtain whole records; As long as and record (for example, browsing record search based on the index information of real-time Search Results from personalization obtains relative recording information and get final product) is browsed in the personalization of obtaining the correlated results in this real-time search results index page or leaf.Because record webpage pointed is browsed in some personalization, there be not (deleted or nullify), in this real-time Search Results, do not exist, then in a preferred embodiment of the invention, can avoid this situation.
In a simple embodiment of the present invention, when the recorded information of browsing of a Search Results converts the parameter that obtains greater than predetermined threshold value, and in Search Results, rank the first, then just can directly load this Search Results and represent to the user.
Need to prove, in a kind of realization example of the present invention, can directly browse and carry out statistical summaries the record, check wherein whether there is a Search Results that meets prerequisite,, then directly load and represent if meet from personalization.In promptly should realizing, search engine even need not carry out real-time search procedure, can accomplish retrieval and browse record based on the personalization of this user's history.
And another kind of realize that in the example, search engine is at first accomplished real-time retrieval, checks then in the real-time retrieval result of the present invention, and whether exist the personalization of a Search Results to browse recorded information and meet prerequisite, if exist, then directly load and represent.When time and the current time that the latter browses record in personalization differs far away, can be more accurate, help removing the interference of invalid web pages.
Concrete, for example, comprising to the Search Results of keyword " Zhong Guan-cun promotion office ":
As a result 1:
The www.zgcip.org.cn of Zhong Guan-cun intellecture property promotion office
As a result 2:
The Zhong Guan-cun intellecture property promotion office _ encyclopaedia baike.baidu.com/view/553109.htm of Baidu
As a result 3:
[Beijing] Zhong Guan-cun intellecture property promotion office recruitment _ up-to-date campus recruiting position information
www.yingjiesheng.com/job-000-795-990.html
As a result 4:
How is Zhong Guan-cun intellecture property promotion office? OK? _ Baidu is known
zhidao.baidu.com/question/153640742.html
And browse record through the personalization of inquiry current I D; Can learn; The former use keyword of current I D " Zhong Guan-cun promotion office " is when retrieving, and the number of times of clicking result 1 (www.zgcip.org.cn of Zhong Guan-cun intellecture property promotion office) at most also surpasses certain threshold value (as above 5 times), therefore; When this received the searching key word " Zhong Guan-cun promotion office " that the user imports, directly loading result 1 (www.zgcip.org.cn of Zhong Guan-cun intellecture property promotion office) represented.
Certainly; For another one user or client; Possible its personalization is browsed in the record, and what reflect is that former use keyword " Zhong Guan-cun promotion office " is when retrieving; The number of times of clicking result 3 (www.yingjiesheng.com/job-000-795-990.html) at most also surpasses certain threshold value; Therefore, when this received the searching key word " Zhong Guan-cun promotion office " that the user imports, then directly loading result 3 (www.yingjiesheng.com/job-000-795-990.html) represented.
Can find out that from top example the present invention not only can realize that search is through, reduces the operation of user at the search results index page, better is that the present invention can also realize personalization preferably.
Further, if this is required inconsistent for the through page of the search that the present invention represents and user, then the user can carry out rollback operation, when the user carries out rollback operation, represents the index pages of the Search Results that is directed against said keyword.Be that the present invention can also still represent this index pages as a result of search in real time to the user when the result is incorrect, do not influence the normal use of user search engine.
Concrete, rollback operation can adopt variety of way to realize, for example, and the rollback button on the direct click browser; Perhaps, click on the through toolbar of floating frame or search rollback button etc., can realize execution rollback operation.Certainly, need to prove that this rollback operation is not traditional rollback operation, because in fact, the search results index page that rollback obtains did not represent before this.
In step 102, record is browsed in the personalization that the present invention can use other instruments to write down, and also can adopt some own modes to carry out record.Provide two kinds of feasible implementations below.
For example, carry out in the process of conventional Webpage search at user's application searches engine, D browses record to the personalization of the search results index page or leaf of said keyword by browser record current I; Carry out whether meeting the judgement of prerequisite by browser.
Perhaps, also can carry out in the process of conventional Webpage search,, and the user browsed the record transmission and is saved to search server to the personalization of the Search Results of said keyword with the Cookie mode through client records at user's application searches engine; Carry out whether meeting the judgement of prerequisite by search server.Cookie is meant that the website is in order to distinguish user identity, to carry out session (session) and follow the tracks of and be stored in the data on the subscriber's local terminal.
Certainly; Carry out in the process of conventional Webpage search at user's application searches engine; Also can browse record through search engine page script (even in addition independently local special client etc.) record active user's personalization to the Search Results of said keyword, and then again through script transmission and be saved to search server.
Record is browsed in concrete personalization, can adopt the mode of search log to store at the search server end.Certainly; Search log of the present invention and common search log are also inequality; Search log of the present invention is personalized; Can be to each user record respectively, and can recording user in the search results index page or leaf, click certain bar Search Results (and existing search log are not write down related click information) such as number of times.The record of these customized informations makes the present invention can realize that personalized search is through just.Concrete, can adopt the user account of search engine that each user is realized personalization.
Further; When the search server end carries out personalized storage and through judgement; The present invention can be not limited to a certain particular Web page browser, only needs to adopt the suitable technique means record acquisition to be browsed in user's personalization and be transferred to the search server end and gets final product.At this moment, no matter which kind of web browser the user adopts, and the present invention can help the user to realize that personalized search is through.
In the record of personalized browsing information, preferred one is exactly, and when representing the search results index page or leaf that is directed against said keyword, if the user has clicked certain bar Search Results, the number of visits information that then increases this Search Results is to browsing in the record.Because user's number of clicks can reflect this user's preference to a great extent.
In a preferred embodiment of the invention; Browsing recorded information and can also comprise or include only in the following information one or more to a Search Results: click from the search results index page or leaf and to get into browsing duration, browse PV (page view behind the webpage to this website; Be the page browsing amount of user on this page affiliated web site, or click volume) and whether duplicate and/or preserve operation or the like at this webpage.These information can further be reacted user's preference from the side.Wherein, browse duration and operation behavior and both can be directed against webpage, also can be directed against the website, and browse the PV parameter usually all to the website.
Further, after the user imports keyword, use the present invention and during through certain bar Search Results, the present invention can increase to the number of visits of this Search Results personalization and browse record, also can not write down through and number of visits that cause.In practical application, along with the difference of application demand or application scenario, those skilled in the art can arbitrarily select for use.
In a preferred embodiment of the invention; Can adopt following scheme: when going directly a certain Search Results based on the keyword that obtains, if in the Preset Time section, the user does not trigger rollback operation; Then increasing number of visits (and/or browse duration, browse PV etc.) to personalization browses in the record; And if in the Preset Time section, the user triggers rollback operation, then do not increase number of visits (and/or browse duration, browse PV etc.) to personalization and browse in the record.Like this, for the through number of visits of whole records, can avoid the inaccurate of the wrong through number of visits record that causes; Simultaneously, for not writing down through number of visits, also can avoid the misregister that causes owing to ignoring.
With reference to Fig. 2, show the through concrete example of a kind of personalized search of the present invention.
Step 201, obtain user's searching key word;
Step 202, search engine analysis and processing obtain this real-time search results index;
Step 203, based on this searching key word and search results index, obtain the corresponding personalization of current I D and browse record;
Step 204, in Search Results, find the website that number of visits is maximum in the index (webpage)
Step 205, whether judge number of visits, carry out based on judged result and select step 206,207 greater than some threshold values;
If the number of visits of this website of step 206, so just explains that this website meets the through requirement of search, just jumps to this website then greater than certain threshold value;
Step 207 otherwise, just wait for user's operation, if the user has browsed certain other Search Results, just increase the number of visits of this Search Results.
For example, the user is not remembering network address, when using address field search or search column search, may run into this situation, and " heroic alliance " is example with the search games title, and search engine has provided a search results index page (with reference to Fig. 3 a).
Yet the user has oneself fixedly preference at the search results index page, opens second network address such as custom here.Each user repeats such operation and can open identical second result, and this moment, browser was known the redirect link.When the repetition frequency of " heroic alliance-＞lol.uuu9.com " this mapping during greater than certain threshold value N, browser can directly jump to lol.uuu9.com when the N+1 time client carries out the search of " heroic alliance ".Simplify user's the step of browsing greatly, improved efficient.
Accordingly, back spacer can also be provided, return backward and get back to search results pages (this result page was not visited in this operation in fact, only when clicking the rollback button, just went to open search results pages).
Again for example, the user imports keyword " trade mark inquiry " when using search engine, and search engine has provided a search results index page (with reference to Fig. 3 b).And the user often to click what browse be to sort " China trademark net sbcx.saic.gov.cn/trade/ " after relatively leaning on that (this web page interlinkage is because after ordering leans on; In Fig. 3 b, fail to illustrate), this is this user's a fixedly preference, therefore; Use the present invention and can work as the user once more when search engine page input keyword " trade mark inquiry "; Directly jump to " China trademark net sbcx.saic.gov.cn/trade/ ",, improved efficient so can simplify user's the step of browsing greatly.
Because browser data can not be subject to a certain family and specify search engine; Because the data of search engine all need send and receive through browser, therefore, known user's personalization preferences as the present invention after; When client (as adopting the mode of browser additional function) is carried out through decision operation; Can in different search engines,, all jump to the same network address of user institute preference for same search key.
With reference to Fig. 4, show a kind of through device of personalized search (like, browser) embodiment that realizes of the present invention, directly be that example illustrates that browser 400 links to each other with search engine 410 among Fig. 4 with the browser, browser 400 specifically can comprise:
Browsing information database 401 (a kind of implementation of personalized browsing information data memory module) is used to store current I D and browses record to the personalization of the Search Results of each keyword;
Interactive module 402 is used to obtain the searching key word of input; And represent related pages;
The through analysis module 403 of search is used to obtain current I D and browses record to the personalization of the Search Results of current keyword; And, when the browsing recorded information and meet prerequisite an of Search Results, then directly load this Search Results and give interactive module 402 and represent.
In the software design of routine, interactive module 402 is safeguarded the browser kernel, carries out alternately with search engine, is responsible for the maintenance network page data and browses with mutual for the user provides, and can give other modules the event notice of browser kernel simultaneously.The through analysis module 403 of search is responsible for receiving and from interactive module 402, is produced some incident and data, and calls the through logic control flow process of corresponding search.Browsing information database 401 is mainly used in the index page of safeguarding personalization and browses record information list.
What Fig. 4 provided is the implementation that the present invention and browser are combined closely, and in fact, Core Feature of the present invention also can independently realize, and adopt each other more independently method of calling realization between the browser.For example; When the present invention's (like browser plug-in mode) has confirmed qualified through as a result the time; Invoke user browser (like third party's browser programs such as IE) commonly used or that opening loads and represents through page and gets final product, and then the interactive module of this moment can not possess the function that represents the related web page page.
Preferably; Device shown in Figure 4 can also comprise: logging modle is used in the general search process, when representing the search results index page or leaf that is directed against said keyword; If the user has clicked certain bar Search Results, what then increase this Search Results browses recorded information to browsing in the record.Be that logging modle can be used to gather required personalization and browses record.Wherein, saidly be directed against browsing recorded information and can comprising in the following information one or more of a Search Results: number of visits, browse duration, browse PV, whether duplicate or preserve operation.The said prerequisite that meets is: browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.Certainly, when software is realized, also can logging modle be arranged in the through analysis module 403 of search.
Preferably, browser shown in Figure 4 can also comprise: index reappears module, is used for when the user carries out rollback operation, represents the index pages to the Search Results of said keyword.
Below in conjunction with an example browser embodiment shown in Figure 4 is described further:
For example, for key word " Sohu ", search engine can provide following Search Results:
-Sohu homepage (www.sohu.com)
-Sohu video (v.sohu.com)
-Sohu news (news.sohu.com)
The woman of-Sohu (women.sohu.com)
Interactive module 402 receives that web data (HTML) that search engine issues afterwards; Pass to the through analysis module 403 of search to data; It is " Sohu " that the through analysis module 403 (wherein being provided with logging modle) of search can obtain searching key word according to the web data parsing; If the user has clicked afterwards " Sohu's homepage ", this has just formed an index page and has browsed.Index is browsed after the formation, and the through analysis module 403 of search will begin in the receiver module 1 by " click " that produce in " Sohu " this page, " duplicating ", and " preservation ", customer incidents such as " closing " is also noted.After browsing end, comprehensive above-mentioned incident just can obtain user's searching key word, and index page browses web sites, and to the duration of browsing of this website, browses PV, and the user who whether duplicates or preserved personalizations such as web data browses the habit statistical item.We distribute weight, for example a table 1 to every kind of above-mentioned personalized statistical items:
Table 1
| Statistical items | Condition | Weight allocation |
| The index page number of visits | At every turn | 0.3 |
| Browse PV | ＞＝3 | 0.1 |
| Browse duration | ＞30 seconds | 0.1 |
| Duplicate or preserve data | Do not have | 0.05 |
Given threshold is 1.Work as the user so and carried out 5 secondary index page browsings, this is browsed PV and surpasses 3, and the browsing time surpasses 30 seconds, total weight so is exactly 0.3*5+0.1+0.1=1.7.This value greater than before preset threshold 1; Satisfied the through condition of search, we just are deposited into the result in the table 2, and are visible; All network address and the weight of the through condition of satisfied search have been preserved in the table 2; If the user searches for same key word " Sohu " once more, will from table 2, find that maximum network address of weight so earlier, jump to this website automatically from index page then.Certainly, if in particular cases, when the maximum network address of weight has two or more, then can take some preset rules that it is handled.For example, check further whether certain specific personalized statistical items (like number of times) exists maximum situation in the maximum network address of said two or more weights, if then the network address of the value of definite this personalization statistical items maximum is as through network address.The rest may be inferred, and those skilled in the art can set the ordering level according to actual needs.In a word, the present invention need not limit the concrete processing mode of these additional integrities, and those skilled in the art set according to actual needs and get final product.
Table 2
With reference to Fig. 5, show a kind of search server embodiment that realizes that personalized search is through of the present invention, among Fig. 5, search server 500 links to each other with client 600, and search server 500 specifically can comprise:
Search engine module 501 is used for based on keyword webpage being searched for, and provides search results index;
Search service module 502 is used to write down each user and/or each client, browses record to the personalization of the Search Results of each keyword; And, confirm one when meeting the Search Results of prerequisite when through analysis module, directly load this Search Results and represent;
Through analysis module 503 is used for obtaining current I D from the search service module, browses record to the personalization of the Search Results of current keyword; And, judge whether to exist the recorded information of browsing of a Search Results to meet prerequisite.Wherein, saidly be directed against browsing recorded information and can comprising in the following information one or more of a Search Results: number of visits, browse duration, browse PV, whether duplicate or preserve operation.In a simple embodiment of the present invention, said meet prerequisite can for: based on browsing parameter that recorded information obtains, and in Search Results, rank the first greater than predetermined threshold value.
Preferably, in order to accomplish aforementioned functional, said search service module 502 further can comprise:
Cookie implants the unit, is used for when receiving user search request, implants a Cookie to active client, wherein comprises the unique ID that is used to identify active client and/or active user;
The Cookie interactive unit is used to receive active client that client sends through Cookie and/or active user, to the personalized browsing information of the Search Results of each keyword;
The through module that represents; Be used for inserting one section redirect code at the search results index page or leaf that obtains from search engine module; Transfer to active client, when opening this search results index page or leaf when client browser, directly jump to the result of page searching that meets prerequisite.
The present invention collects and transmits new receipt through Cookie, and because the concrete realization of Cookie and application have belonged to technology known in the art, therefore repeats no more at this.
Certainly; Carry out in the process of conventional Webpage search at user's application searches engine; Also can not adopt the Cookie means; And can browse record, and then again through script transmission and be saved to search server through search engine page script (even in addition independently local special client etc.) record active user's personalization to the Search Results of said keyword.
Instance shown in Figure 4 is through obtaining search key and search results index in browser end analyzing web page data; Obtain user's personalized browsing data simultaneously according to user's click action; And be kept on the client, realize that with these data personalized search is through afterwards.
The principle of instance shown in Figure 5 and instance shown in Figure 4 is similar, all is to write down through the search results index page browsing of preserving the user to realize that personalized search is through.But user's searching record is not to be kept on the client, but is kept on the server.Search server identifies different subscription clients with Cookie in the instance shown in Figure 5; And receive user's search data through Cookie; Browse recorded and stored to the index of client on server then, realize that the search of different user is through personalized.
Certainly, need to prove that instance shown in Figure 4 is owing to accomplish at browser end; Be not limited to particular search engine; Also be not limited to the particular search engine page or search tool bars, therefore, can further realize support a plurality of search engines; The index of comprehensive a plurality of search engines is browsed the result and is searched for through the analysis, increases user's viewing experience.Like the example that prior figures 3b provides, use the present invention can jump to user institute preference in different search engines same network address.
Further; Preferably; When the present invention browses record in the personalization of obtaining the user; Also can browse situation (because the data of search engine all need send and receive through browser), obtain after gathering browsing record to this user's (or by client) personalization through keyword search request and click that the browser record is initiated from each search engine.For example, when the user used a plurality of engine search paper, like this, owing to gathered the record of browsing of a plurality of search engines, the present invention can learn user's targeted website more accurately.
Below in conjunction with an example search server shown in Figure 5 is described further:
User capture " search service module " afterwards, " search service module " can be implanted a Cookie and be kept on the client host to client, wherein comprises unique ID of client, after this server just is worth according to this and distinguishes different subscription clients.The user carries out after the keyword search; " search service module " obtains the search results index page or leaf from " search engine module ", and index page is handed down to client then, upgrades the Cookie of client simultaneously; Wherein have searching key word; Browse if the user has carried out index page, client together sends to search server with cookie information together with the URL that the user clicks so, and " search service module " is according to the ID among the Cookie, key word and URL; Preserve an index for this subscription client and browse record sheet (see table 3, or be called search log).Certainly; Also can send the ID among the Cookie, key word and URL to through analysis module 503; Preserve an index by the latter for this subscription client and browse record sheet, these all are that the engineering of concrete software when realizing considers that the present invention need not this is limited.
Table 3
When the user searched for once more, meeting was according to the strategy in the previous embodiment, if meet the through condition of search then; Search service module so is handed down to the user with regard to the index page or leaf; And insert one section redirect code in the index page or leaf, can jump to certain website, realize that search is through.In fact, (possibly there are different requirement in for example, the search of different industries, dissimilar search etc.) set and got final product to the through strategy of concrete search (prerequisite) can based on actual conditions based on the capable field technique personnel of different application situation.
For device embodiment, because it is similar basically with method embodiment, so description is fairly simple, relevant part gets final product referring to the part explanation of method embodiment.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.
More than the method through to a kind of personalized search provided by the present invention; And a kind of device and search server of realizing that personalized search is through; Carried out detailed introduction; Used concrete example among this paper principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (16)
1. the method that personalized search is through is characterized in that, comprising:
Obtain the searching key word of input;
Obtain current I D and browse record to the personalization of the Search Results of said keyword;
When the personalization of a Search Results is browsed recorded information and met prerequisite, then directly load this Search Results and represent.
2. the method for claim 1 is characterized in that, also comprises, in the general search process, gathers the personalization of current I D in the following manner and browses record:
When representing the search results index page or leaf that is directed against said keyword, if the user has confirmed certain bar Search Results, recorded information to the personalization of browsing that then increases this Search Results is browsed in the record.
3. the method for claim 1 is characterized in that, the said recorded information of browsing that is directed against a Search Results comprises in the following information one or more:
Number of visits information, browse duration, browse PV, whether duplicate or preserve operation.
4. the method for claim 1 is characterized in that, the said prerequisite that meets is:
Browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
5. the method for claim 1 is characterized in that,
D browses record to the personalization of the search results index page or leaf of said keyword by browser record current I; Carry out whether meeting the judgement of prerequisite by browser.
6. the method for claim 1 is characterized in that,
Through Cookie the user is browsed the record transmission and is saved to search server to the personalization of the Search Results of said keyword; Carry out whether meeting the judgement of prerequisite by search server.
7. the method for claim 1 is characterized in that, after representing said Search Results, also comprises:
Carry out rollback operation, to represent index pages to said Search Results.
8. a device of realizing that personalized search is through is characterized in that, comprising:
Personalized browsing information data memory module is used to store current I D and browses record to the personalization of the Search Results of each keyword;
Interactive module is used to obtain the searching key word of input;
The through analysis module of search is used to obtain current I D and browses record to the personalization of the Search Results of current keyword; And, when the browsing recorded information and meet prerequisite an of Search Results, then directly load this Search Results and represent or notify other web page browsing devices directly to load this Search Results and represent through interactive module.
9. device as claimed in claim 8 is characterized in that, also comprises:
Logging modle is used in the general search process, and when representing the search results index page or leaf that is directed against said keyword, if the user has confirmed certain bar Search Results, recorded information to the personalization of browsing that then increases this Search Results is browsed in the record.
10. device as claimed in claim 8 is characterized in that, the said recorded information of browsing that is directed against a Search Results comprises in the following information one or more:
Number of visits information, browse duration, browse PV, whether duplicate or preserve operation.
11. device as claimed in claim 8 is characterized in that, the said prerequisite that meets is:
Browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
12. device as claimed in claim 8 is characterized in that, also comprises:
Index reappears module, is used for when the user carries out rollback operation, represents the index pages to the Search Results of said keyword.
13. a search server of realizing that personalized search is through is characterized in that, comprising:
Search engine module is used for based on keyword webpage being searched for, and provides search results index;
The search service module is used to write down each user and/or each client, browses record to the personalization of the Search Results of each keyword; And, confirm one when meeting the Search Results of prerequisite when through analysis module, directly load this Search Results and represent;
Through analysis module is used for obtaining current I D from the search service module and browses record to the personalization of the Search Results of current keyword; And, judge whether to exist the personalization of a Search Results to browse recorded information and meet prerequisite.
14. search server as claimed in claim 13 is characterized in that, said search service module further comprises:
Cookie implants the unit, is used for when receiving user search request, implants a Cookie to active client, wherein comprises the ID that is used to identify active client and/or active user;
The Cookie interactive unit is used to receive active client that client sends through Cookie and/or active user's the personalized browsing information to the Search Results of each keyword;
The through module that represents; Be used for inserting one section redirect code at the search results index page or leaf that obtains from search engine module; Transfer to active client, when opening this search results index page or leaf when client browser, directly jump to the result of page searching that meets prerequisite.
15. search server as claimed in claim 13 is characterized in that, the said personalization that is directed against a Search Results is browsed recorded information and is comprised in the following information one or more:
Number of visits, browse duration, browse PV, whether duplicate or preserve operation.
16. search server as claimed in claim 13 is characterized in that, the said prerequisite that meets is:
Browse parameter that recorded information obtains greater than predetermined threshold value based on said personalization, and in Search Results, rank the first.
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