CN107515869B

CN107515869B - Searching method and device and searching device

Info

Publication number: CN107515869B
Application number: CN201610425855.8A
Authority: CN
Inventors: 侯柏岑
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2016-06-15
Filing date: 2016-06-15
Publication date: 2023-03-14
Anticipated expiration: 2036-06-15
Also published as: CN107515869A

Abstract

The embodiment of the invention provides a searching method, a searching device and a searching device, wherein the searching method specifically comprises the following steps: obtaining at least one search result item corresponding to the search term; acquiring at least two frames of key pictures from websites to which the corresponding webpages of the search result items belong; displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; and the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures. The embodiment of the invention can more fully reflect and highlight the representative information of the website through the dynamic effect of at least two frames of key pictures, and can improve the updating frequency of the corresponding prepositive information of the key pictures.

Description

Searching method and device and searching device

Technical Field

The invention relates to the technical field of internet search, in particular to a search method and a search device.

Background

At present, the amount of information brought by the development of the internet is increased, so that users increasingly rely on search engines when screening information. The search engine is a system that collects information from the internet by using a specific computer program according to a certain policy, provides a search service for a user after organizing and processing the information, and displays information related to user search to the user.

When a user uses a search engine, a keyword can be input in a search box provided by the search engine, a webpage or a document matched with the keyword is obtained by searching through the search engine and is used as a search result, and the sorted search result is returned to the user by utilizing a certain sorting strategy.

Currently, when a user searches for some websites, an existing search engine may carry some short links in a search result, so that the user jumps to a certain page of the website through the short links, so that the user sees richer pre-information of the website through the search result, and thus, a path for the user to reach the corresponding page is shortened.

However, short links carried by existing search engines are customized by website operators, for example, the website operators may submit short link information to be carried to the search engines to implement the customization. In this way, in practical applications, if the customized period (for example, one month) is long, the update frequency of the prefix information is likely to be reduced, which affects the prefix of the webpage information with timeliness.

In addition, the information such as short links, abstracts and the like carried in the search results of the existing search engine is often highly summarized information, for example, the short links are the name of a certain section of a website, so that the information expressed by the highly summarized information is limited, and the corresponding webpage information cannot be fully reflected and highlighted.

Disclosure of Invention

In view of the above problems, embodiments of the present invention are provided to provide a searching method, a searching apparatus, and an apparatus for searching that overcome or at least partially solve the above problems, and embodiments of the present invention can more richly and sufficiently reflect and highlight representative information of a website through dynamic effects of at least two frames of key pictures, and can increase update frequency of key pictures corresponding to pre-information.

In order to solve the above problems, the present invention discloses a search method, comprising:

obtaining at least one search result item corresponding to the search term;

acquiring at least two frames of key pictures from websites to which the corresponding webpages of the search result items belong;

displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; and the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

Optionally, the key picture is related to a hot event or a focus event of a website to which the web page corresponding to the search result item belongs.

Optionally, the step of obtaining at least two frames of key pictures from the website to which the web page corresponding to each search result item belongs includes:

and acquiring at least two frames of key pictures related to the search result item from banner advertisement contents and/or picture contents included in a website to which the webpage corresponding to the search result item belongs.

Optionally, the step of obtaining at least two key pictures related to the search result item from banner advertisement content and/or picture content included in a website to which the web page corresponding to the search result item belongs includes:

determining scores of all pictures in the banner advertisement content and/or the picture content according to the attention characteristics of the pictures in the banner advertisement content and/or the picture content included in the website to which the webpage corresponding to the search result item belongs;

and selecting at least two frames of pictures as key pictures related to the search result item according to the scores of the pictures.

Optionally, the feature of interest comprises at least one of the following features: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest.

and acquiring at least two frames of pictures related to the search terms from banner advertisement contents and/or picture contents included in websites to which the web pages corresponding to the search result items belong, wherein the pictures are used as key pictures related to the search result items.

Optionally, the step of obtaining at least two frames of pictures related to the search term includes:

matching the search word with a promotion keyword of a website to which the webpage corresponding to the search result item belongs;

and selecting at least two frames of pictures as pictures related to the search terms from the banner advertisement contents and/or picture contents corresponding to the successfully matched promotion keywords.

Optionally, the step of presenting the dynamic effect of the at least two frames of key pictures for the search result item includes:

constructing a dynamic graph, wherein the dynamic graph is used for playing the at least two key pictures in turn;

presenting the dynamic graph in the search result item.

Optionally, the method further comprises:

obtaining a description text corresponding to the key picture from a website to which a webpage corresponding to the search result item belongs;

and outputting the description text corresponding to the key picture in the process of displaying the dynamic effect of the at least two frames of key pictures.

Optionally, the method further comprises:

converting the description text into audio information;

and playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures.

acquiring the searching habit characteristics of a user according to the historical searching behaviors of the user;

and acquiring at least two pictures which accord with the search habit characteristics from the website to which the webpage corresponding to each search result item belongs, and taking the pictures as key pictures.

In another aspect, the present invention discloses a searching apparatus, comprising:

the result acquisition module is used for acquiring at least one search result item corresponding to the search word;

the image acquisition module is used for acquiring at least two frames of key images from websites to which the webpages corresponding to the search result items belong; and

the effect display module is used for displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; and the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

In yet another aspect, an apparatus for searching is disclosed that includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by the one or more processors to include instructions for:

obtaining at least one search result item corresponding to the search term;

The embodiment of the invention has the following advantages:

according to the searching method and device provided by the embodiment of the invention, at least two frames of key pictures corresponding to the automatically acquired search result item can be displayed on the search result page, the key pictures can be used for representing pictures which play an important role or have an important influence on the website to which the webpage corresponding to the search result item belongs, for example, the key pictures can be related to hot activities or focus events of the website to which the webpage corresponding to the search result item belongs, so that compared with the existing scheme that highly summarized information such as short links, summaries and the like is carried in the search result item, the embodiment of the invention can more abundantly and more fully reflect and highlight the representative information of the website through the dynamic effect of the at least two frames of key pictures; in addition, the key pictures displayed in the embodiment of the invention can be provided with links, so that the user can jump to the corresponding target webpage by triggering the displayed key pictures, and further the path of the user to the corresponding target webpage is shortened.

In addition, compared with a means of customizing short link information to be carried to a search engine by a website operator in the existing scheme, the key pictures displayed by the search result item are automatically acquired from the website to which the webpage corresponding to the search result item belongs, and the acquisition period (for example, 24 hours, 12 hours or 1 hour and the like) of the key pictures can be flexibly controlled, so that the updating frequency of the front information corresponding to the key pictures can be effectively improved, and the website information with timeliness can be timely presented to the user through the search result item.

In addition, the embodiment of the invention can show more and richer information of the search result item through the dynamic effect of at least two frames of key pictures, so that the embodiment of the invention can better assist the user in judging whether a certain search result item needs to be selected, thereby saving the operation time and the operation cost required by the user when the user selects the search result item and improving the user experience.

Drawings

FIG. 1 is a flow chart of the steps of a first embodiment of a search method of the present invention;

FIG. 2 is a flowchart illustrating the steps of a second embodiment of a searching method of the present invention;

FIG. 3 is a flowchart of the third step of a searching method of the present invention;

FIG. 4 is a flowchart illustrating the fourth step of a searching method according to an embodiment of the present invention;

FIG. 5 is a flowchart of the steps of a fifth embodiment of a search method of the present invention;

FIG. 6 is a block diagram of a searching apparatus according to an embodiment of the present invention;

FIG. 7 is a block diagram of an apparatus 900 for searching of the present invention; and

fig. 8 is a schematic diagram of a server according to the present invention.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.

The embodiment of the invention provides a search scheme, which can acquire at least two frames of key pictures from a website to which a webpage corresponding to a search result item belongs, and show the dynamic effects of the at least two frames of key pictures aiming at the search result item. Because the embodiment of the invention can display at least two frames of key pictures corresponding to the automatically acquired search result item on the search result page, and the key pictures can be used for representing pictures playing an important role or an important influence on the website to which the webpage corresponding to the search result item belongs, for example, the key pictures can be related to hot activities or focus events of the website to which the webpage corresponding to the search result item belongs, compared with the existing scheme that highly summarized information such as short links, abstracts and the like is carried in the search result item, the embodiment of the invention can more abundantly and more fully reflect and highlight the representative information of the website; in addition, the key pictures displayed in the embodiment of the invention can be provided with links, so that the user can jump to the corresponding target webpage through the displayed key pictures, and further the path of the user to the corresponding target webpage is shortened.

Method embodiment one

Referring to fig. 1, a flowchart illustrating steps of a first embodiment of a search method according to the present invention is shown, which may specifically include the following steps:

step 101, obtaining at least one search result item corresponding to a search word;

102, acquiring at least two frames of key pictures from websites to which webpages corresponding to search result items belong;

and 103, displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item, wherein the displayed key pictures can be provided with links so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

The searching method provided by the embodiment of the invention can be applied to Application programs with searching functions, such as browsers, search engines, searching APPs (Application programs), non-searching APPs and the like, and can be applied to Application environments corresponding to clients and servers, wherein the clients and the servers can be positioned in wired or wireless networks, and the clients and the servers perform data interaction through the wired or wireless networks.

Specifically, the client may run on an intelligent terminal, and the intelligent terminal may specifically include but is not limited to: smart phones, tablet computers, e-book readers, MP3 (moving Picture Experts Group Audio Layer III) players, MP4 (moving Picture Experts Group Audio Layer IV) players, laptop portable computers, car-mounted computers, desktop computers, set-top boxes, smart televisions, wearable devices, and the like.

In practical application, a client may provide a UI (User Interface), and a User may submit a search term to the client through an Interface such as a search box and a voice Interface on the UI.

In an optional embodiment of the present invention, a vertical database or a comprehensive database of a search engine may be used to obtain a search result item corresponding to a search term, and it can be understood that a specific process of obtaining a search result item corresponding to a search term is not limited in the embodiment of the present invention.

The search terms of embodiments of the present invention may be related to a website such that the search result items include the corresponding website. The website specifically includes but is not limited to: e-commerce websites, social networking websites, forum websites, news websites, video websites, and the like. The website may have activities to be promoted, or the website may have some popular events (e.g., topic events of the website itself or news events published by the website), the step 102 of the embodiment of the present invention may mine key pictures related to the popular activities or focus events of the website and bring them into the search result items from the inside of the website, so that the exposure rate of the key pictures corresponding to the popular activities or focus events may be increased. Therefore, the key pictures of the embodiments of the present invention may be used to represent pictures that play an important role or an important influence on the website to which the web page corresponding to the search result item belongs, for example, the key pictures may be related to hot events or focus events of the website to which the web page corresponding to the search result item belongs. In addition, the key picture displayed by the embodiment of the invention can be provided with a link, so that the user can directly enter the related webpage by clicking the key picture, and the path of the user to the corresponding target webpage can be shortened.

For example, when the search term includes "jingdong", the websites to which the search result items correspond the web pages may include: because the e-commerce website "jingdong" usually promotes a certain activity at intervals, and arranges corresponding picture content in the web page of the website, the embodiment of the present invention may dig out the key picture corresponding to the hot activity from the web page of the website through the step 102, so that the user may directly enter the relevant web page by clicking the key picture, and view the web page content of the relevant hot activity in the jingdong website. For another example, when the search term includes "skyline", the website to which the search result item corresponds to the web page may include: because the forum website "water tree" usually has ten corresponding hot topics every day, and corresponding picture contents are arranged in the web pages of the website, the embodiment of the present invention may dig out the key pictures corresponding to the hot topics from the web pages of the website through the step 102, so that the user may directly click the key pictures to enter the relevant web pages to view the web page contents of the relevant hot topics in the "water tree" website. For another example, when the search term includes "search fox", the websites to which the search result item corresponds to the web page may include: since the news website "search fox" usually has corresponding focus event content every day and arranges corresponding picture content in the web page of the website, the embodiment of the present invention may dig out the key picture corresponding to the focus event from the web page of the website through the above step 102, so that the user may directly enter the relevant web page by clicking the key picture to view the web page content of the relevant focus event in the "search fox" website.

In an optional embodiment of the present invention, the step of associating the search term with the website may specifically include: the search term may include a keyword of a website, or a matching degree between the search term and the keyword of the website is greater than a matching threshold. For example, the keyword "jingdong" of the e-commerce website "jingdong" may be included in the search word. For another example, the matching degree between the search term "high-heeled shoes" and the keyword of the e-commerce website "pan is greater than the matching threshold, so that the search result item corresponding to the search term" high-heeled shoes "may be considered to include the e-commerce website" pan ". Of course, the search term may include both the keyword of the website and a word having a matching degree with the keyword of the website greater than a matching threshold, for example, "Taobao high-heeled shoes" or the like. It is understood that the search term may include both the keyword of the website and a word having a matching degree with the keyword of the website smaller than a matching threshold, such as "water tree xxID" indicating a certain user account of the forum website "water tree", and "water tree xx event" indicating a certain topic event of the forum website "water tree", and the like. It is to be understood that the embodiments of the present invention do not impose limitations on the specific search terms.

In another optional embodiment of the present invention, the step 102 may perform key picture acquisition according to a certain acquisition period, where a person skilled in the art may flexibly control the acquisition period of the key picture according to an actual application requirement, and the acquisition period may specifically include: 24 hours, 12 hours, 1 hour, even 48 hours, etc. Alternatively, since the activities of the website are usually released at night, the night time period (e.g. 22-00.

In yet another optional embodiment of the present invention, a web page of a website to which a web page corresponding to the search result item belongs may be obtained by using a web crawler, or a first preset interface provided by a website operator may be used to obtain a web page of a website to which a web page corresponding to the search result item belongs. Further, the corresponding key picture may be extracted from the web page of the website to which the web page corresponding to the search result item belongs, and it can be understood that the embodiment of the present invention does not impose any limitation on the specific acquisition manner of the key picture.

In practical applications, the dynamic effect of the at least two frames of key pictures can be presented by using multimedia technology (such as animation, dynamic graph, and the like), so as to present more and richer information of the search result item through the dynamic effect. For example, in an optional embodiment of the present invention, the step 103 of presenting the dynamic effect of the at least two frames of key pictures for the search result item may specifically include: constructing a dynamic graph, wherein the dynamic graph is used for playing the at least two key pictures in turn; presenting the dynamic graph in the search result item; alternatively, the file format of the dynamic graph may be. Flv,. Swt, etc. For example, when the number of the key pictures is N, N frames of key pictures may be played in turn according to a certain sequence, optionally, a corresponding number (e.g., 1, 2, 3 … N, etc.) may be played in the process of playing each frame of key picture, and when a trigger operation for a certain number is received, the played picture may be stopped on the corresponding current key picture, so that the user may carefully know the content of the current key picture. In addition, when the trigger operation for the number is stopped, the alternate playing of at least two frames of key pictures can be continued.

In addition, the key pictures displayed in the embodiment of the invention can be provided with links, so that when the triggering operation aiming at the key pictures is received, the webpage corresponding to the key pictures in the website to which the webpage corresponding to the search result item belongs can be jumped to. Taking an e-commerce website "jingdong" as an example, the key pictures numbered 1, 2, 3, and 4 are respectively related to an "appliance" activity, a "paper diaper" activity, a "kitchen and toilet" activity, and a "snack" activity, and when a click operation for the key picture numbered 1 is received, a page corresponding to the "appliance" activity can be accessed.

It should be noted that, in addition to presenting the dynamic effect of the at least two frames of key pictures for the search result item, the embodiment of the present invention may also present contents other than the at least two frames of key pictures, such as text contents, video contents, and the like, where the text contents may include conventional titles, summaries, and the like.

In an alternative embodiment of the present invention, the method of the embodiment of the present invention may further include: obtaining a description text corresponding to the key picture from a website to which a webpage corresponding to each search result item belongs; and outputting a description text corresponding to the key pictures in the process of showing the dynamic effect of the at least two frames of key pictures. The above description text may be used to describe the key picture corresponding to an event or event. For example, the above descriptive text may be used to describe the strength of the key picture corresponding to the event, such as "diaper full 499 minus 120", "appliance full 2000 minus 100", etc.; alternatively, the description text may be used to describe a topic event or a news event of the website, such as a keyword, a summary, and the like of the topic event or the news event. In practical application, the description text corresponding to the key picture may be extracted from the web page of the website to which the web page corresponding to each search result item belongs, or the web page content of the website to which the web page corresponding to each search result item belongs may be analyzed to obtain the description text corresponding to the key picture.

In another optional embodiment of the present invention, the step of outputting the description text corresponding to the key picture in the process of showing the dynamic effect of the at least two frames of key pictures may specifically include: and converting the description text into audio information, and playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures. The optional embodiment may perform speech recognition on the description text to obtain corresponding audio information, and may fuse the audio information to a dynamic presentation process of the key picture.

For example, a first dynamic graph may be constructed according to the key pictures, and the audio information corresponding to the key text content may be played while the first dynamic graph is displayed. For another example, a first dynamic graph may be constructed according to the key picture, a subtitle of the first dynamic graph may be constructed according to the description text, and the audio information corresponding to the subtitle may be played while the first dynamic graph and the subtitle are displayed. It is understood that the embodiment of the present invention does not limit the specific fusion process of the dynamic presentation process of fusing the audio information to the key picture.

Of course, in another alternative embodiment of the present invention, the method of the embodiment of the present invention may further include: obtaining a description text corresponding to the key picture from a website to which a webpage corresponding to each search result item belongs; and converting the description text into audio information, and playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures. The optional embodiment may perform speech recognition on the description text to obtain corresponding audio information, and may fuse the audio information to a dynamic presentation process of the key picture.

It should be noted that, each search result item in the embodiment of the present invention may have a corresponding presentation area, and the presentation area may be located at any position of the web page, and the size of the presentation area may also be determined by those skilled in the art according to practical application requirements.

To sum up, the search method according to the embodiment of the present invention can display at least two frames of key pictures corresponding to the automatically acquired search result item on the search result page, and the key pictures can be used to represent pictures that play an important role or have an important influence on the website to which the web page corresponding to the search result item belongs, for example, the key pictures can be related to activities or events of the website to which the web page corresponding to the search result item belongs, so that compared with the existing scheme in which highly summarized information such as short links and summaries is carried in the search result item, the embodiment of the present invention can more abundantly and more fully reflect and highlight the representative information of the website through the dynamic effect of the at least two frames of key pictures; in addition, the key pictures displayed in the embodiment of the invention can be provided with links, so that the user can jump to the corresponding target webpage through the displayed key pictures, and further the path of the user to the corresponding target webpage is shortened.

In addition, the embodiment of the invention can show more and richer information of the search result item through the dynamic effect of at least two frames of key pictures, so that the embodiment of the invention can better assist the user in judging whether a certain search result item needs to be selected, thereby saving the operation time and the operation cost required by the user when the user selects the search result item and improving the user experience. In other words, even if the user does not click the displayed key picture, the user has browsed the corresponding information on the search result page, and the search efficiency can be improved by the embodiment of the invention.

Method embodiment two

Referring to fig. 2, a flowchart illustrating steps of a second embodiment of the search method of the present invention is shown, which may specifically include the following steps:

step 201, obtaining at least one search result item corresponding to a search word;

step 202, obtaining at least two frames of key pictures related to the search result item from banner advertisement content and/or picture content included in a website to which the webpage corresponding to the search result item belongs;

step 203, displaying the dynamic effect of the at least two frames of key pictures for the search result item, wherein the displayed key pictures can be provided with links, so that the user can jump to the web page corresponding to the key picture in the website to which the web page corresponding to the search result item belongs by triggering the key pictures.

Compared with the first method embodiment shown in fig. 1, in this embodiment, key pictures related to hot activities of a website can be mined from banner advertisement content included in the website, and/or key pictures related to hot activities or focus events of the website can be mined from picture content included in the website, and the mined key pictures are displayed on a search result page.

In practical application, banner (banner) is an image file created in format of GIF, JPG, flash, etc., and is positioned in a web page of a website to represent advertisement content corresponding to the activity of the website. In the embodiment, banner advertisements included in the website can be captured to the search listing page for displaying, and since the banner advertisements are usually related to the activities of the website, a user can click on interested key pictures and directly enter corresponding activity floors or content pages. In addition, the embodiment of the invention can also increase the exposure rate of the activity carried by the banner advertisement and promote the income of at least one of a website, an advertisement platform and a search engine.

In an application example of the invention, when the search word is "kyotong", a key picture corresponding to a banner advertisement included in the e-commerce website "kyotong" may be displayed in a search result corresponding to the e-commerce website "kyotong", and a corresponding description text may be displayed on the right side of the key picture, where the description text may be used to describe an activity corresponding to the key picture, and the description text "paper diaper 499 less 120, article toy less 199 less 100", "kitchen cleaning less 100, tissue paper less 99 less 50" and the like are all used to describe the strength of the activity corresponding to the key picture. It is to be understood that the description text may follow the motion of the key pictures, for example, during the process of playing the N frames of key pictures in turn, the corresponding description text may be presented in the form of subtitles, or audio or dynamic pictures for the currently presented key pictures, and it is to be understood that the specific presentation manner of the description text is not limited in the embodiment of the present invention.

In an alternative embodiment of the present invention, the layout of the web page of the website has a certain rule, so that the web ads in the position area of the web page of the website can be obtained according to the rule, and the corresponding web ads can be obtained from the position area. It can be understood that the above-mentioned obtaining manner of banner advertisement of the website is only an example, and actually, the code of the website webpage may also be analyzed to obtain the corresponding banner advertisement, or the banner advertisement of the website may also be obtained through a second preset interface provided by the website operator.

The picture content included in the website can be picture elements contained in the website webpage. The picture content of the website webpage may specifically include: the picture content included in the website web page such as the home page or landing page of the website, and the sub-link picture content. Generally, a main page or a landing page of a website includes a plurality of sub-links, where the sub-links may be used to indicate a connection relationship from the main page or the landing page to an object, where the object may be a web page or may be specific content (e.g., a picture, a video, etc.), and then the sub-link picture content of the embodiment of the present invention may be used to indicate picture content corresponding to the sub-links of the website. The embodiment of the invention is to acquire the key pictures which can bear the activities or events of the website from the picture contents contained in the website webpage, and expose the acquired key pictures as the preposition information. The landing page may be a landing page, that is, a first page when a user accesses a website through a search engine.

In an optional embodiment of the present invention, the code of the website webpage may be analyzed to obtain the code of the picture content, so as to obtain the corresponding picture content.

In practical applications, the number of pictures included in banner advertisement content and/or picture content included in a website is usually large, if all pictures are displayed together as key pictures, a large amount of display cost such as display time and display resources is consumed, and the attractiveness of some pictures to users may be limited, which may cause waste of display cost. In view of the above problem, in an optional embodiment of the present invention, the step 202 of obtaining at least two key pictures related to the search result item from banner advertisement content and/or picture content included in a website to which a webpage corresponding to the search result item belongs may specifically include:

a1, determining scores of all pictures in banner advertisement contents and/or picture contents according to attention characteristics of the pictures in the banner advertisement contents and/or the picture contents included in websites to which the search result items correspond and web pages belong;

and A2, selecting at least two frames of pictures as key pictures related to the search result item according to the scores of the pictures.

The optional embodiment may determine, according to the attention characteristics of the banner advertisement content and/or the pictures in the picture content, a score for measuring the attention of the user corresponding to each picture, where generally, the higher the score of the picture is, the higher the user attention measured by the picture is, the higher the probability that the event corresponding to the picture is a hot event is, or the higher the probability that the event corresponding to the picture is a focus event is. In practical application, step A2 may sort all banner advertisement contents and/or picture contents according to the scores of the pictures, and select the top N frames of pictures in order from high to low as key pictures; alternatively, pictures with scores greater than the score threshold may be selected from all banner ad content and/or picture content as key pictures.

In the case of e-commerce websites, banner advertising content is usually located in the main page and sub-pages, and the main page is often provided with banner advertising in at least one area, so that the number of pictures included in the banner advertising content is usually larger than the number N of key pictures required for search results. In the optional embodiment, the picture with the highest user attention (for example, the highest click rate) can be selected from the banner advertisement contents included in the website as the key picture, so that the key picture corresponding to the most explosive activity of the e-commerce website can be displayed on the search result page.

Taking forum websites as an example, the pictures included in the banner advertisement content generally correspond to the hot topic events of the entire forum, and the number of the pictures included in the banner advertisement content is generally less than the number N of the key pictures required by the search result item, so that the pictures included in the banner advertisement content can be all used as the key pictures to display the key pictures corresponding to the hot topic events of the forum websites on the search result page. In addition, although the picture content includes many pictures, a picture with the highest user attention (for example, the user click rate of a certain layout is high) can be selected as the key picture, so that the key picture corresponding to the topic event which is relatively concerned by the forum website can be displayed on the search result page.

Taking a news website as an example, when the number of pictures included in the banner advertisement content is generally less than the number N of key pictures required by the search result, the pictures included in the banner advertisement content can all be used as the key pictures. Meanwhile, the picture with the highest user attention (such as a higher user click rate on a certain layout) can be selected from the picture contents as the key picture, so that the key pictures corresponding to the most concerned and relatively concerned topic events of the news website can be displayed on the search result page.

For other websites such as social networking websites and video websites, the process of acquiring the key pictures is similar to that of the key pictures of the e-commerce websites, forum websites and news websites, so that the details are not repeated here, and the mutual reference is only needed. For example, key pictures may be preferentially selected from banner advertising content, and when the number of key pictures selected from banner advertising content is less than N, key pictures may be selected from picture content such that the number of key pictures reaches N.

It should be noted that, for a video website, since a webpage of the video website usually includes a large number of video sub-links, optionally, in addition to at least two frames of key pictures corresponding to the search result item, which are obtained from banner advertisement content and/or picture content included in a website to which the webpage corresponding to the search result item belongs, a target video sub-link with the highest user attention may be selected from the video sub-links, and a picture frame with the most representative degree is determined as a corresponding key picture for the selected target video sub-link. For example, a screen of a picture included in a webpage corresponding to the target video sub-link may be captured to obtain a corresponding key picture, and for example, a first picture frame or a picture frame corresponding to a climax part of a video (except for an advertisement) corresponding to the target video sub-link may be used as the corresponding key picture.

In an alternative embodiment of the present invention, the above-mentioned feature of interest may specifically include at least one of the following features: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest. The attention behavior category may specifically include: click behavior, collection behavior, forwarding behavior, like behavior, comment behavior, etc.

Optionally, the closer the latest attention time is to the current, the higher the corresponding attention degree is; taking the click behavior as an example, a longer access duration (dwell time) after the click indicates that the user has a higher attention to the click behavior, whereas if the access duration after the click is less than the time threshold (5 s), the user does not interest the click behavior, and therefore the click behavior can be filtered out. In the process of calculating the score according to the attention feature of the web page, generally, the higher the attention degree corresponding to the attention feature is, the higher the score of the score is, that is, the score may have a direct proportion relationship with the attention feature.

In one application example of the present invention, a corresponding itemized score may be calculated for each of the attention behaviors, and then a weighted average may be performed on all the itemized scores. Wherein, the above-mentioned itemized score can be calculated according to the attention number of the attention behavior, the recent attention behavior and the duration of the attention behavior. Optionally, each attention behavior may have a corresponding weight, for example, the weight of the click behavior is 0.8, and the weights of the collection behavior, the forwarding behavior, the like behavior, and the comment behavior are all 0.05, and it is understood that the embodiment of the present invention does not impose any limitation on the specific attention behavior type, the corresponding weight thereof, and the specific process of calculating the score according to the attention feature of the picture.

In summary, the searching method of the embodiment of the present invention may mine key pictures related to hot activities of the website from the banner advertisement content included in the website, and/or may mine key pictures related to hot activities or focus events of the website from the picture content included in the website, and display the mined key pictures on the search result page; therefore, the exposure rate of the information corresponding to the key pictures related to the hot activities or focus events of the website can be increased, and when the user clicks the key pictures, the activity landing pages or content pages corresponding to the key pictures can be quickly accessed, so that the path of the user to the high-quality content or promotion content of the website is greatly shortened.

Method embodiment three

Referring to fig. 3, a flowchart illustrating steps of a third embodiment of the search method of the present invention is shown, which may specifically include the following steps:

301, obtaining at least one search result item corresponding to the search term;

step 302, acquiring at least two frames of pictures related to the search terms from banner advertisement contents and/or picture contents included in a website to which the webpage corresponding to the search result item belongs, and taking the pictures as key pictures related to the search result item;

and 303, displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item, wherein the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

In practical applications, the search term may also carry a definite search intention besides being related to a website, for example, the search intention of "Taobao high-heeled shoes" is related to the high-heeled shoes on the E-commerce website "Taobao", and for example, the search intention of "Jingdong sticker book" is related to the sticker book "on the E-commerce website" Jingdong ", and for example, the search intention of" Shuimu pite female "is related to the post of" pite female "on the forum website" Shuimu ", and the like.

With respect to the first method embodiment shown in fig. 1, in this embodiment, at least two frames of pictures related to the search term may be obtained from banner advertisement content and/or picture content included in a website to which a web page corresponding to the search result item belongs, and the pictures are used as key pictures related to the search result item; since the search term usually carries a definite search intention, a key picture more suitable for the search intention corresponding to the search term can be obtained.

In an optional embodiment of the present invention, the website may set a corresponding activity for a certain keyword. For example, the e-commerce website "pan bao" may set a corresponding promotion activity for the keyword "high-heeled shoes" or "women's shoes", and the promotion activity may have a corresponding picture, and optionally, the picture may be presented in banner advertisements, so that, when the search term is "pan bao high-heeled shoes", the step 302 may first obtain a picture related to the search term from banner advertisement contents and/or picture contents included in a website to which the search result item corresponds to the web page, and it is assumed that the picture related to the search term specifically includes: the picture that the keyword "high-heeled shoes" or "woman's shoe" popularization activity that the panning set up corresponds, like this, can show the picture that the popularization activity of "high-heeled shoes" or "woman's shoe" corresponds as the key picture at search result page, with provide the key picture that more agrees with above-mentioned search word corresponding search intention to the user, make the user can be directly through clicking this key picture, get into relevant webpage, look over in the panning website with the webpage content of the relevant popularization activity of "high-heeled shoes" or "woman's shoe". Similarly, the e-commerce website "jingdong" may set a corresponding promotion activity for the keyword "book" or "sticker book", so that when the search term is "jingdong sticker book", a picture corresponding to the promotion activity corresponding to the "book" or "sticker book" may be displayed on the search result page as a key picture to provide the key picture more agreeing with the search intention corresponding to the search term for the user, so that the user may directly click the key picture to enter a related webpage to view the webpage content of the promotion activity related to the "book" or "sticker book" in the jingdong website.

In another optional embodiment of the present invention, a forum website or a news website may set a corresponding section for a topic event, where the section may have a corresponding picture, and optionally, the picture may be presented in a banner, so that, when a search term is related to the topic event, the step 302 may first obtain a picture related to the search term from banner content and/or picture content included in a website to which a corresponding web page of the search result item belongs. For example, when the search term is a "water-wood hole father", a picture related to the search term may be obtained from web advertisement content and/or picture content corresponding to a block of a forum website "water wood", such as a "hole father", a "greedy second generation", or a "fat peacock", so as to provide a key picture more in line with a search intention corresponding to the search term to a user, so that the user may directly click the key picture to enter a related webpage and view webpage content of a related hot topic in the "water-wood" website. Similarly, when the search word is "search fox Ma Hang", the picture of the version block corresponding to "Ma Hang" can be displayed on the search result page as the key picture, so as to provide the key picture more suitable for the search intention corresponding to the search word for the user, so that the user can directly enter the relevant webpage by clicking the key picture, and view the webpage content of the relevant focus event in the "search fox" website.

In yet another optional embodiment of the present invention, the activity or topic event of the website whose user attention is greater than the attention threshold may be analyzed to obtain the corresponding promotion keyword, and a mapping relationship between the promotion keyword and the picture in the banner advertisement content and/or the picture content may be established. Thus, in step 302, the search term may be matched with the promotion keyword of the website to which the webpage corresponding to the search result item belongs, and at least two pictures may be selected as pictures related to the search term from the banner advertisement content and/or picture content corresponding to the promotion keyword that is successfully matched. Optionally, when the matching degree is greater than the matching threshold (e.g., a value such as 85%), the matching may be considered to be successful, and it is understood that the embodiment of the present invention does not impose a limitation on a specific condition of successful matching.

It can be understood that the above process of matching the search term with the promotion keyword to obtain at least two frames of pictures related to the search term is only an optional embodiment, and actually, a person skilled in the art may also adopt other obtaining processes according to actual application requirements, for example, a process of matching the search term with a description text of a picture, and the like.

In summary, the search method of this embodiment may obtain at least two frames of pictures related to the search term from banner advertisement content and/or picture content included in a website to which the web page corresponding to the search result item belongs, as key pictures related to the search result item; because the search word usually carries a definite search intention, a key picture more in accordance with the search intention corresponding to the search word can be obtained and displayed on a search result page, and then the key picture more in accordance with the search intention corresponding to the search word is provided for the user.

Method example four

Referring to fig. 4, a flowchart illustrating a fourth step of the embodiment of the searching method of the present invention is shown, which may specifically include the following steps:

step 401, obtaining at least one search result item corresponding to a search term;

step 402, acquiring search habit characteristics of a user according to historical search behaviors of the user;

step 403, acquiring at least two pictures which accord with the search habit characteristics from the website to which the webpage corresponding to each search result item belongs, and taking the pictures as key pictures;

step 404, displaying the dynamic effect of the at least two frames of key pictures for the search result item, wherein the displayed key pictures can be provided with links, so that the user can jump to the web page corresponding to the key picture in the website to which the web page corresponding to the search result item belongs by triggering the key pictures.

Compared with the first method embodiment shown in fig. 1, in this embodiment, at least two key pictures which conform to the search habit characteristics of the user can be obtained from the website to which the web page corresponding to each search result item belongs; the search habit feature can be used for representing personalized search preferences and personalized information requirements of the user within a preset time period, and the preset time period can be a time period with a preset length (such as the latest month, the latest week and the like), so that key pictures which are suitable for the personalized search preferences and the personalized information requirements of the user can be provided for the user.

In practical applications, the historical search behavior may be a behavior generated by a user in various search scenarios in a search engine, a search APP, a search module of a website, and the like. For example, if the user a frequently uses the search word "lindane" in the search engine in the last month, it indicates that the user a is a badminton fan and is a fan of the planet "lindane", so that the picture corresponding to the brand activity declared by the planet "lindane" of the website can be used as the key picture, so that the user a can directly enter the related webpage by clicking the key picture, and view the webpage content of the related brand activity in the website of the e-commerce website, for example, so as to meet the satellite pursuit requirement of the user a. For another example, if the user B frequently uses the search word "air conditioner" in different e-commerce websites in the last week, it is indicated that the user B has a purchase demand for the "air conditioner", and the picture corresponding to the activity related to the "air conditioner" of the website can be used as the key picture, so that the user B can directly enter the related webpage by clicking the key picture to view the webpage content of the related activity in the e-commerce website, and further, the commodity selection demand of the user B can be met. For another example, if the user C frequently uses a search word related to a forum event in the search engine recently, the picture related to the forum event of the website can be used as a key picture, so that the user C can directly click the key picture to enter a related webpage to view webpage contents of related activities in the forum website, and further, the information requirement of the user B can be met.

In practical applications, the data of the historical search behavior may specifically include: historical search terms, historical search time and the like, the historical search terms and the historical search time of the user can be counted, for example, the times of occurrence of the historical search terms are counted, and the more times, the more the search habit of the user can be reflected; for another example, the later the historical search time is, the more the search habit of the user can be reflected. And finally, selecting the historical search word with the largest occurrence frequency and the latest historical search time from the historical search words as a target historical search word, matching the target historical search word with the promotion keywords of the website, and when the matching degree is greater than a matching threshold value, considering that the target historical search word and the promotion keywords are successfully matched, so that the picture corresponding to the successfully matched promotion keywords can be used as the picture related to the target historical search word.

In summary, in this embodiment, at least two frames of key pictures that conform to the search habit characteristics of the user are obtained from the website to which the web page corresponding to each search result item belongs, and the key pictures that conform to the personalized search preferences and personalized information requirements of the user can be provided to the user.

Method example five

Referring to fig. 5, a flowchart illustrating a fifth step of an embodiment of a search method according to the present invention is shown, which may specifically include the following steps:

step 501, obtaining at least one search result item corresponding to a search term;

step 502, judging whether web advertisement content included in a website to which the search result item corresponds to the webpage exists, if so, executing step 503, otherwise, executing step 505;

step 503, obtaining key pictures related to the search result item from banner advertisement contents included in the website to which the webpage corresponding to the search result item belongs;

step 504, determining whether the number of the key pictures obtained in step 503 reaches a preset value N, if so, executing step 506, otherwise, executing step 505;

step 505, obtaining key pictures related to the search result item from picture contents included in a website to which the webpage corresponding to the search result item belongs, and executing step 506;

step 506, for the search result item, displaying the dynamic effect of the at least two frames of key pictures acquired in step 503 and step 505, where the displayed key pictures may have links, so that the user can jump to the web page corresponding to the key picture in the website to which the web page corresponding to the search result item belongs by triggering the key pictures.

It should be noted that, when the determination result in step 502 is negative, the search result item may also be presented according to the logic of the existing scheme.

It should be noted that, for simplicity of description, the method embodiments are described as a series of motion combinations, but those skilled in the art should understand that the present invention is not limited by the described motion sequences, because some steps may be performed in other sequences or simultaneously according to the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no moving act is required as an embodiment of the invention.

Device embodiment

Referring to fig. 6, a block diagram of a search apparatus according to an embodiment of the present invention is shown, which may specifically include: a result obtaining module 601, a picture obtaining module 602, and an effect presenting module 603.

The result obtaining module 601 is configured to obtain at least one search result item corresponding to a search term;

the image obtaining module 602 is configured to obtain at least two key images from a website to which a webpage corresponding to each search result item belongs; and

the effect display module 603 is configured to display a dynamic effect of the at least two frames of key pictures for the search result item; and the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

In an optional embodiment of the present invention, the key picture may be related to a popular activity or a focus event of a website to which the web page corresponding to the search result item belongs.

In another optional embodiment of the present invention, the image obtaining module 602 may specifically include:

and the first picture acquisition sub-module is used for acquiring at least two frames of key pictures related to the search result item from banner advertisement contents and/or picture contents included in a website to which the webpage corresponding to the search result item belongs.

In another optional embodiment of the present invention, the first picture obtaining sub-module may specifically include:

the score determining unit is used for determining the score of each picture in the banner advertisement content and/or the picture content according to the attention characteristics of the pictures in the banner advertisement content and/or the picture content included in the website to which the webpage belongs and corresponding to the search result item; and

and the picture selection unit is used for selecting at least two frames of pictures as key pictures related to the search result item according to the scores of all the pictures.

In yet another optional embodiment of the present invention, the feature of interest may specifically include at least one of the following features: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest.

In an optional embodiment of the present invention, the first picture obtaining sub-module may specifically include:

and the search word related picture acquisition unit is used for acquiring at least two frames of pictures related to the search words from banner advertisement contents and/or picture contents included in websites to which the web pages corresponding to the search result items belong, and the pictures are used as key pictures related to the search result items.

In another optional embodiment of the present invention, the search term related picture obtaining unit may specifically include:

the matching subunit is used for matching the search word with the promotion keyword of the website to which the webpage corresponding to the search result item belongs; and

and the selecting subunit is used for selecting at least two frames of pictures as pictures related to the search terms from the banner advertisement contents and/or the picture contents corresponding to the successfully matched promotion keywords.

In yet another optional embodiment of the present invention, the effect presenting module 603 may specifically include:

the construction submodule is used for constructing a dynamic graph, and the dynamic graph is used for playing the at least two frames of key pictures in a streaming mode; and

a presentation sub-module for presenting the dynamic graph in the search result item.

In yet another optional embodiment of the present invention, the apparatus may further comprise:

the text acquisition module is used for acquiring the description text corresponding to the key picture from the website to which the webpage corresponding to the search result item belongs;

and the text output module is used for outputting the description text corresponding to the key pictures in the process of showing the dynamic effect of the at least two frames of key pictures.

In an optional embodiment of the present invention, the apparatus may further include:

the conversion module is used for converting the description text into audio information;

and the playing module is used for playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures.

In another optional embodiment of the present invention, the picture obtaining module 602 may specifically include:

the characteristic obtaining submodule is used for obtaining the searching habit characteristics of the user according to the historical searching behaviors of the user;

and the second picture acquisition sub-module is used for acquiring at least two frames of pictures which accord with the search habit characteristics from the website to which the webpage corresponding to each search result item belongs, and the pictures are used as key pictures.

For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.

The embodiments in the present specification are all described in a progressive manner, and each embodiment focuses on differences from other embodiments, and portions that are the same and similar between the embodiments may be referred to each other.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 7 is a block diagram illustrating an apparatus 900 for searching according to an example embodiment. For example, the apparatus 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 7, apparatus 900 may include one or more of the following components: processing component 902, memory 904, power component 906, multimedia component 908, audio component 910, input/output (I/O) interface 912, sensor component 914, and communication component 916.

The processing component 902 generally controls overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing element 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operation at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 906 provides power to the various components of the device 900. The power components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 900.

The multimedia component 908 comprises a screen providing an output interface between the device 900 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide motion action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) configured to receive external audio signals when apparatus 900 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.

I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 914 includes one or more sensors for providing status assessment of various aspects of the apparatus 900. For example, the sensor assembly 914 may detect an open/closed state of the device 900, the relative positioning of the components, such as a display and keypad of the apparatus 900, the sensor assembly 914 may also detect a change in the position of the apparatus 900 or a component of the apparatus 900, the presence or absence of user contact with the apparatus 900, orientation or acceleration/deceleration of the apparatus 900, and a change in the temperature of the apparatus 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 916 is configured to facilitate communications between the apparatus 900 and other devices in a wired or wireless manner. The apparatus 900 may access a wireless network based on a communication standard, such as WiFi,2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 904 comprising instructions, executable by the processor 920 of the apparatus 900 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

A non-transitory computer readable storage medium having instructions therein, which when executed by a processor of a smart terminal, enable the smart terminal to perform a search method, the method comprising: obtaining at least one search result item corresponding to the search term; acquiring at least two frames of key pictures from websites to which the corresponding webpages of the search result items belong; displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; and the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures.

Fig. 8 is a schematic structural diagram of a server in an embodiment of the present invention. The server 1900, which may vary widely in configuration or performance, may include one or more Central Processing Units (CPUs) 1922 (e.g., one or more processors) and memory 1932, one or more storage media 1920 (e.g., one or more mass storage devices) storing applications 1942 or data 1944. Memory 1932 and storage medium 1920 can be, among other things, transient storage or persistent storage. The program stored on the storage medium 1920 may include one or more modules (not shown), each of which may include a sequence of instructions operating on a server. Further, a central processor 1922 may be provided in communication with the storage medium 1920 to execute a series of instruction operations in the storage medium 1920 on the server 1900.

The server 1900 may also include one or more power supplies 1926, one or more wired or wireless network interfaces 1950, one or more input-output interfaces 1958, one or more keyboards 1956, and/or one or more operating systems 1941, such as Windows Server, mac OS XTM, unixTM, linuxTM, freeBSDTM, etc.

Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This invention is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.

It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is only limited by the appended claims

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

The above detailed description is provided for a searching method, a searching apparatus and an apparatus for searching, and the present invention applies specific examples to illustrate the principle and the implementation of the present invention, and the above descriptions of the examples are only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims

1. A method of searching, comprising:

obtaining at least one search result item corresponding to the search word; the search terms are keywords of the website;

acquiring at least two frames of key pictures from websites to which webpages corresponding to the search result items belong; the at least two frames of key pictures correspond to an acquisition cycle, and the acquisition cycle in the night time period is smaller than that in the non-night time period;

displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures;

obtaining a description text corresponding to the key picture from a website to which a webpage corresponding to each search result item belongs; converting the description text into audio information, and playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures;

the key pictures are related to hot activities or focus events of websites to which the corresponding webpages of the search result items belong; the key pictures are derived from target banner advertisement contents of the website, the target banner advertisement contents are obtained according to scores of pictures in the banner advertisement contents, and the scores are used for representing the attention degree of a user;

the step of presenting the dynamic effect of the at least two frames of key pictures for the search result item includes:

constructing a dynamic graph, wherein the dynamic graph is used for playing the at least two frames of key pictures in turn;

presenting the dynamic graph in the search result item.

2. The method according to claim 1, wherein the step of obtaining at least two key pictures from the website to which the web page corresponding to each search result item belongs comprises:

3. The method according to claim 2, wherein the step of obtaining at least two key pictures related to the search result item from banner advertisement content and/or picture content included in the website to which the web page corresponding to the search result item belongs comprises:

4. The method of claim 3, wherein the feature of interest comprises at least one of: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest.

5. The method according to claim 2, wherein the step of obtaining at least two key pictures related to the search result item from banner advertisement content and/or picture content included in the website to which the web page corresponding to the search result item belongs comprises:

and acquiring at least two frames of pictures related to the search terms from banner advertisement contents and/or picture contents included in a website to which the webpage corresponding to the search result item belongs, wherein the pictures are used as key pictures related to the search result item.

6. The method of claim 5, wherein the step of obtaining at least two frames of pictures related to the search term comprises:

7. The method of claim 1, further comprising:

and outputting a description text corresponding to the key pictures in the process of showing the dynamic effect of the at least two frames of key pictures.

8. The method according to claim 1, wherein the step of obtaining at least two key pictures from the website to which the web page corresponding to each search result item belongs comprises:

9. A search apparatus, comprising:

the result acquisition module is used for acquiring at least one search result item corresponding to the search word; the search terms are keywords of the website;

the image acquisition module is used for acquiring at least two frames of key images from websites to which the webpages corresponding to the search result items belong; the at least two frames of key pictures correspond to an acquisition cycle, and the acquisition cycle in the night time period is smaller than that in the non-night time period; and

the effect display module is used for displaying the dynamic effect of the at least two frames of key pictures aiming at the search result item; the displayed key pictures are provided with links, so that a user can jump to a webpage corresponding to the key pictures in a website to which the webpage corresponding to the search result item belongs by triggering the key pictures;

the playing module is used for playing the audio information in the process of showing the dynamic effect of the at least two frames of key pictures;

the effect display module specifically includes:

10. The apparatus of claim 9, wherein the picture taking module comprises:

11. The apparatus of claim 10, wherein the first picture taking sub-module comprises:

12. The apparatus according to claim 11, wherein the features of interest comprise in particular at least one of the following features: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest.

13. The apparatus of claim 10, wherein the first picture taking sub-module comprises:

14. The apparatus according to claim 13, wherein the search term related picture obtaining unit specifically includes:

15. The apparatus of claim 9, further comprising:

16. The apparatus of claim 9, wherein the picture taking module comprises:

17. An apparatus for searching, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory, and wherein the one or more programs are configured to be executed by one or more processors comprise instructions for:

obtaining at least one search result item corresponding to the search term; the search terms are keywords of the website;

acquiring at least two frames of key pictures from websites to which the corresponding webpages of the search result items belong; the at least two frames of key pictures correspond to an acquisition cycle, and the acquisition cycle in the night time period is smaller than that in the non-night time period;

the presenting, for the search result item, the dynamic effect of the at least two frames of key pictures includes:

presenting the dynamic graph in the search result item.

18. The apparatus according to claim 17, wherein the obtaining at least two frames of key pictures from the website to which the web page corresponding to each search result item belongs comprises:

19. The apparatus according to claim 18, wherein the obtaining at least two frames of key pictures related to the search result item from banner advertisement content and/or picture content included in a website to which the web page corresponding to the search result item belongs comprises:

20. The apparatus of claim 19, wherein the feature of interest comprises at least one of: the type of the action of interest, the number of actions of interest, the number of people of interest, the time of recent interest, and the duration of the action of interest.

21. The apparatus according to claim 18, wherein said obtaining at least two key pictures related to the search result item from banner advertisement content and/or picture content included in a website to which the web page corresponding to the search result item belongs comprises:

22. The apparatus of claim 21, wherein obtaining at least two frames of pictures related to the search term comprises:

23. The apparatus of claim 17, wherein the apparatus is also configured to execute the one or more programs by one or more processors includes instructions for:

24. The apparatus according to claim 17, wherein the obtaining at least two frames of key pictures from the website to which the web page corresponding to each search result item belongs comprises:

25. One or more machine readable media having instructions stored thereon that, when executed by one or more processors, cause an apparatus to perform the method of one or more of claims 1-8.