CN106815291B

CN106815291B - Search result item display method and device and search result item display device

Info

Publication number: CN106815291B
Application number: CN201611116925.8A
Authority: CN
Inventors: 黄冰俏; 赵绚; 刘鹏飞
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2016-12-07
Filing date: 2016-12-07
Publication date: 2021-01-05
Anticipated expiration: 2036-12-07
Also published as: CN106815291A

Abstract

The embodiment of the application provides a search result item display method, which comprises the following steps: returning a search result page aiming at the submitted search request, wherein the search result page comprises at least one unnatural search result item which is matched with the current behavior data of the user and is provided with a closing operation control object; when a closing instruction executed by a user aiming at the closing operation control object is received, removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page. In the embodiment of the application, the search website can configure the closing option for the search result item of the non-natural search result, so that the user can close the search result item which is not interested, the user experience is optimized, the user can be helped to filter the content which is not interested, and the time for the user to identify the content which is interested in the search result page is shortened.

Description

Search result item display method and device and search result item display device

Technical Field

The present application relates to the field of search technologies, and in particular, to a search result item presentation method, a search result item presentation device, and a device for presenting a search result item.

Background

With the development of search technology, users can search through a browser or other search software installed in a mobile terminal or a computer to obtain a required search result.

In the current display of search result pages in the industry, all search result items of natural results, advertisements and promotion recommendation classes are presented to users in fixed positions, so that the users are forced to accept the same content of the search result items all the time in repeated searches, and the user experience is poor.

For example, in the process of repeated searches by the user, part of the search result items of the search result page are always product promotions of a certain company, which will always exist in the same location, affecting the user experience.

Disclosure of Invention

In view of the above problems, embodiments of the present application are proposed to provide a search result item presentation method, a search result item presentation apparatus, and an apparatus for search result item presentation that overcome or at least partially solve the above problems.

In order to solve the above problem, an embodiment of the present application discloses a search result item presentation method, including:

returning a search result page aiming at the submitted search request, wherein the search result page comprises at least one unnatural search result item which is matched with the current behavior data of the user and is provided with a closing operation control object;

when a closing instruction executed by a user aiming at the closing operation control object is received, removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page.

Preferably, the unnatural search result items include promotional type search result items, advertising type search result items, related recommendation type search result items, and/or vertical search result items.

Preferably, if the unnatural search result item includes the vertical search result item, the method further includes:

and when receiving an operation that the user triggers the vertical search result item, jumping to the vertical search result page matched with the current behavior data of the user.

Preferably, after receiving a closing instruction executed by a user for the closing operation control object, before executing the step of removing the unnatural search result item corresponding to the closing operation control object for which the closing instruction is executed from the search result page, the method further includes:

providing a close reason option to the user;

and after receiving a selection instruction which is submitted by the user and aims at the closing reason option, executing a step of removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page.

providing a close reason input box to the user;

and after receiving the input content which is submitted by the user and aims at the closing reason input box, executing a step of removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page.

Preferably, the method further comprises the following steps:

determining a type of an unnatural search result item corresponding to a closing operation control object aimed at by the closing instruction as a type which is not interested by the user;

adding unnatural search result items in the search result page except for types that are not of interest to the user when the user's search request is received again.

Preferably, the unnatural search result item configured with the closing operation control object is generated by:

receiving the type of the unnatural search result of the configuration closing operation control object selected by the user as a configuration type;

and configuring a closing operation control object for the unnatural search result item belonging to the configuration type.

Preferably, before returning a search results page for the submitted search request, the method further comprises:

determining attributes of a user submitting the search request;

if the attribute of the user meets the preset requirement, acquiring the current behavior data of the user;

and obtaining a vertical search result item which is matched with the current behavior data of the user and adding the vertical search result item in the search result page as an unnatural search result item.

Preferably, the method further comprises the following steps:

providing a check function for each unnatural search result item configured with the closing operation control object;

when a selected instruction executed by a user for one or more unnatural search result items configured with a closing operation control object is received, all unnatural search result items targeted by the selected instruction are removed from the search result page.

Preferably, the method further comprises the following steps:

providing at least one close category option for the user in a search results page;

when a selection instruction executed by a user aiming at one or more closing category options is received, determining a removal type according to the selection instruction;

removing from the search results page an unnatural search result item configured with a close operation control object that belongs to the removal type.

The embodiment of the present application further discloses a search result item presentation device, which includes:

the search result returning module is used for returning a search result page aiming at the submitted search request, wherein the search result page comprises at least one unnatural search result item which is matched with the current behavior data of the user and is provided with a closing operation control object;

and the search result removing module is used for removing the unnatural search result item corresponding to the closing operation control object to which the closing instruction is directed from the search result page when a closing instruction executed by a user for the closing operation control object is received.

Preferably, if the unnatural search result item includes the vertical search result item, the apparatus further includes:

and the skipping module is used for skipping to the vertical search result page matched with the current behavior data of the user when receiving the operation that the user triggers the vertical search result item.

Preferably, the apparatus further comprises:

a closing reason option providing module, configured to, after the receiving of the closing instruction executed by the user for the closing operation control object, provide a closing reason option to the user before the search result removing module removes the unnatural search result item corresponding to the closing operation control object for which the closing instruction is for from the search result page;

the search result removal module includes:

and the reason option removing sub-module is used for removing the unnatural search result item corresponding to the closing operation control object aimed at by the closing instruction from the search result page after receiving the selection instruction for closing the reason option submitted by the user.

Preferably, the apparatus further comprises:

a closing reason input box providing module, configured to, after the receiving of the closing instruction executed by the user for the closing operation control object, provide a closing reason input box to the user before the search result removing module removes the unnatural search result item corresponding to the closing operation control object for which the closing instruction is for from the search result page;

the search result removal module includes:

and the reason input box removing sub-module is used for removing the unnatural search result item corresponding to the closing operation control object aimed at by the closing instruction from the search result page after receiving the input content which is submitted by the user and aimed at the closing reason input box.

Preferably, the apparatus further comprises:

the uninteresting type determining module is used for determining the type of the unnatural search result item corresponding to the closing operation control object aimed at by the closing instruction as the uninteresting type of the user;

and the adding module is used for adding unnatural search result items except the type which is not interested by the user into the search result page when the search request of the user is received again.

the type receiving module is used for receiving the type of the unnatural search result of the configuration closing operation control object selected by the user as a configuration type;

and the control object configuration module is used for configuring and closing the operation control object for the unnatural search result item belonging to the configuration type.

Preferably, the apparatus further comprises:

the attribute determining module is used for determining the attribute of the user submitting the search request before the search result returning module returns a search result page aiming at the submitted search request;

the behavior data acquisition module is used for acquiring the current behavior data of the user if the attribute of the user meets the preset requirement;

and the vertical search result item obtaining module is used for obtaining a vertical search result item which is matched with the current behavior data of the user and is added into the search result page as an unnatural search result item.

Preferably, the apparatus further comprises:

the checking providing module is used for providing checking functions for each unnatural search result item configured with the closing operation control object;

and the checking and removing module is used for removing all the unnatural search result items targeted by the selected instruction from the search result page when receiving the selected instruction executed by the user for one or more unnatural search result items which are configured with the closing operation control object.

Preferably, the apparatus further comprises:

a closed category option providing module for providing at least one closed category option for the user in a search result page;

the removing type determining module is used for determining a removing type according to a selection instruction executed by a user aiming at one or more closing category options when the selection instruction is received;

a category result removal module for removing from the search result page the unnatural search result item configured with a close operation control object that belongs to the removal type.

Also disclosed in an embodiment of the present application is an apparatus for search result item presentation, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by the one or more processors to include instructions for:

The embodiment of the application has the following advantages:

in the embodiment of the application, the search website can configure the closing option for the search result item of the non-natural search result, so that the user can close the search result item which is not interested, the user experience is optimized, the user can be helped to filter the content which is not interested, and the time for the user to identify the content which is interested in the search result page is shortened.

Drawings

FIG. 1 is a flowchart of steps of embodiment 1 of a search result item presentation method of the present application;

FIG. 2 is a flowchart of the steps of embodiment 2 of a search result item presentation method of the present application;

FIG. 3 is a block diagram of an embodiment of a search result item presentation apparatus according to the present application;

FIG. 4 is a block diagram illustrating an apparatus for search result item presentation in accordance with an exemplary embodiment;

FIG. 5 is a block diagram illustrating a server for search result item presentation, according to an example embodiment.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.

In current search result pages, in addition to natural search results obtained by searching for search terms submitted by users, search result items may also display some search results (e.g., vertical search) of advertising content, promotional content, or other search manners. Because the closing option is not configured in the search result item, the advertisement content, the promotion content or the search results of other search modes which are not interested by the user are always displayed at the fixed position of the search result page, and the user cannot remove the search result page.

One of the core concepts of the embodiment of the application is that a closing option can be configured for an unnatural search result item related to behavior data of a user, so that the user can close the search result item which is not interested in, and user experience is optimized.

Referring to fig. 1, a flowchart illustrating steps of embodiment 1 of a search result item presentation method according to the present application is shown, which may specifically include the following steps:

step 101, returning a search result page according to the submitted search request, wherein the search result page comprises at least one unnatural search result item which is matched with the current behavior data of the user and is provided with a closing operation control object;

when a user searches in a search website, the search website receives a search request submitted by the user, calls a search engine to search, and then returns an obtained natural search result to the user in a search result page in the form of a search result item. Typically, a search result item includes content related to a web site link. In the browser, the search result item is implemented by layer DIV, that is, a DIV presents a content related to the website link as a search result.

Typically, in addition to search result items that present natural search results, the search result page presents at least one unnatural search result that is tailored to the user's current behavioral data. The non-natural search results may include advertisement-based search result items, promotional-based search result items, related recommendation-based search result items, and vertical search result items that are adapted to the user's current behavioral data. The vertical search is a professional search for a certain attribute, and is a subdivision of a basic search engine. Vertical searches may provide valuable information and related services for a particular domain, a particular group of people, or a particular need.

The search website can determine the vertical search type which is possibly interested by the user according to the behavior data of the user browsing the website historically, such as English vertical search, video vertical search and image vertical search. And then displaying the obtained vertical search results which are matched with the current behavior data of the user in the form of search result items in a search result page, and configuring all or part of the search result items with closing operation control objects.

That is, in the embodiment of the present application, the close operation control object may be configured for all the unnatural search result items in the search result page; the close operation control object may also be configured for only a portion of the unnatural search result items in the search results page, e.g., only for the unnatural search result items of the advertisement class.

And 102, when a closing instruction executed by a user for the closing operation control object is received, removing the unnatural search result item corresponding to the closing operation control object for which the closing instruction is directed from the search result page.

The close operation control object may be associated with a hide () method or a remove () method, and when the search website receives a close instruction executed by a user with respect to the close operation control object, the hide () method or the remove () method associated with the close operation control object is called, so that a corresponding search result item is removed in the search result page. When a search result item is removed, other search result items ranked after the search result item are moved up. For example, the close operation control object may be an option button that, when clicked, removes the corresponding search result item. The closing operation control object can also be a picture, and when the picture is clicked, the corresponding search result item is removed.

Specifically, when a user does not want to see a certain unnatural search result item, a closing instruction may be triggered by a closing operation control object configured for the unnatural search result item; after receiving a closing instruction sent by a user, the system determines which closing operation control object the closing instruction is directed to, further determines an unnatural search result item corresponding to the closing operation control object, then executes a removal operation on the unnatural search result item, and removes the unnatural search result item from a search result page.

In the embodiment of the application, the search website can configure the closing option for the search result item which is not interested in the user in the unnatural search result items included in the search result page, so that the user can close the search result item which is not interested in, the user experience is optimized, the user can be helped to filter the content which is not interested in, and the time for the user to identify the content which is interested in the search result page is shortened.

Referring to fig. 2, a flowchart illustrating steps of embodiment 2 of a search result item presentation method according to the present application is shown, which may specifically include the following steps:

step 201, returning a search result page aiming at a submitted search request, wherein the search request comprises a search keyword; the search result page comprises at least one unnatural search result item which is matched with the current behavior data of the user and is provided with a closing operation control object, and a natural search result obtained by searching by adopting a search engine according to the search keyword

Wherein the unnatural search result may include: vertical search results adapted to the current behavior data of the user; the vertical search result adapted to the current behavior data of the user may be a search result obtained by performing a vertical search while excluding a vertical search type that is not of interest to the user.

It should be noted that, in the conventional method, if a user needs to obtain a vertical search result adapted to current behavior data (e.g., an input search keyword), a special vertical search interface needs to be entered, for example, a picture search, a WeChat search, an English search, etc., and a special vertical search engine is started to obtain a corresponding vertical search result. In the embodiment of the application, the corresponding vertical search result can be directly obtained according to the current behavior data (such as the input search keyword) of the user, and is displayed in the current search result page. For example, when a user searches for "science," natural search results related to "science" are returned in the current search results page; and also return the advertisement class, promotion class or related recommendation class search results related to the "department", for example, the "department" as the product advertisement of the speaker, or the promotion class information associated with the "department" keyword, or the recommendation keyword related to the "department" (lake person "," NBA ", etc.); furthermore, in the embodiment of the application, an image search engine can be started in a background to obtain an image search result related to the science index, and the image search result is displayed in a current search result page as a search result item; considering that there is more english information related to "science ratio", the english search engine may be started in the background, and the english search result related to "science ratio" may be obtained and displayed in the current search result page as the search result item.

In the embodiment of the application, when an operation that a user triggers a certain unnatural search result item is received, the page corresponding to the unnatural search result included in the search result item is jumped to. When the unnatural search result comprises a vertical search result matched with the current behavior data of the user, if an operation that the vertical search result item is triggered by the user is received, jumping to a vertical search result page matched with the current behavior data of the user, specifically, the search result page obtained by vertical search with a search word currently input by the user. For example, when a user searches for "science ratio", if the unnatural search result comprises a picture vertical search result corresponding to the "science ratio", when the user triggers the picture vertical search result item, entering a search result page for picture search by taking the "science ratio" as a keyword; and if the unnatural search result comprises an English vertical search result corresponding to the 'department', entering a search result page for carrying out English search by taking the 'department' as a keyword when the user triggers the English vertical search result item.

When a user searches a search website, the search website receives a search request submitted by the user, and the search request comprises search words. The search website calls a search engine to perform natural search on the search terms, and then returns the obtained natural search results to the user in the form of search result items in a search result page. In addition to the search result items showing natural search results, the search result page also shows unnatural search results which are adapted to the current behavior data of the user. The non-natural search results may include advertising, promotional, related recommendations, and vertical search results that are tailored to the user's current behavioral data. Specifically, the vertical search result is obtained by searching according to the vertical search type in which the user is interested.

The search website may configure a close operation control object for all or a portion of the unnatural search result items included in the search results page. Specifically, the closing operation control object can be configured for the corresponding search result item according to the requirement of the user.

In this embodiment of the present application, the unnatural search result item configured with the closing operation control object is generated as follows: receiving the type of the unnatural search result of the configuration closing operation control object selected by the user as a configuration type; and configuring a closing operation control object for the unnatural search result item belonging to the configuration type. The configuration type selected by the user can be considered as the type of the unnatural search result item which is not interested by the user, when the search result is shown for the user, the closing operation control object can be configured for the unnatural search result item belonging to the configuration type, the function of closing the unnatural search result item of the configuration type is provided for the user, and the user experience is enhanced. That is, the unnatural search result item configured with the closing operation control object described in step S201 is: an unnatural search result belonging to the configured type.

The search website may provide the user with a function of selecting the configuration type, by which the user can select and set the configuration type by himself. Among them, the unnatural search result types may include, but are not limited to: advertisements, promotions, related recommendations, and vertical search results of various types. After receiving the option of the non-natural search result type which is selected by the user and is desired to be closed, the search website configures a closing operation control object for the non-search result item which belongs to the configuration type selected by the user in a search result page returned to the user. For example, if the configuration type selected by the user is the advertisement class, the unnatural search result configuration closing operation control object of the advertisement class is returned to the search result page of the user.

In the embodiment of the application, the search website may only provide a part of users with a function of including a vertical search result item adapted to the current behavior data of the user in the search result page, and further, in order to improve user experience, may also provide the part of users with a function of closing the vertical search result item in the search result page.

The search website may generate a search result page by: determining attributes of a user submitting the search request; if the attribute of the user meets the preset requirement, acquiring the current behavior data of the user; and obtaining a vertical search result item which is matched with the current behavior data of the user and adding the vertical search result item in the search result page as an unnatural search result item.

Specifically, the search website may provide vertical search results adapted to the current behavior data of the user only for users whose user ratings meet the requirements. The attribute of the user can be a user grade, the user grade of each user is determined according to historical behavior data of the user in a search website, and the search website provides unnatural search result items including vertical search results in a search result page only for users with user grades meeting requirements. The user rank may be determined by the search site based on the behavior data of the user (for example, a higher user rank may be set for the user if the user is determined to be a user with a higher knowledge level based on the behavior data of the user), or may be set by the search site (for example, a higher user rank may be set for a user with membership).

The attribute of the user can also be the category to which the user belongs, and the search website can provide vertical search results of corresponding categories according to the category to which the user belongs. Specifically, in the search website, the category to which the user belongs is set according to the historical behavior data of the user, and vertical search results of corresponding categories are provided for the user according to the category to which the user belongs. For example, if it is found that the user frequently performs picture or video search according to the historical behavior data of the user, the user may be set as a picture or video category, and the unnatural search result returned in step 201 may include a picture or video search result adapted to the current behavior data of the user; for another example, if the user finds that the user frequently views an english webpage according to the historical behavior data of the user, the user may be set to be in an english category, and the unnatural search result returned in step 201 may include an english search result adapted to the current behavior data of the user. It should be noted that the category to which each user belongs may not be unique, that is, the category to which the same user belongs may be multiple, for example, the same user may have a category of pictures and english, and at this time, the non-natural search result item may include search results returned by multiple vertical search engines.

Based on the user perspective, the corresponding vertical search result given according to the historical behavior data of the user may not be what the user wishes to see, and in order to improve the experience of the user, in this embodiment of the application, a close operation control object is configured for the unnatural search result item including the vertical search result, and when the user does not wish to see the vertical search result in the search result page, the unnatural search result item may be closed through the close operation control object.

Specifically, the embodiment of the present application may include:

1) collecting prior behavior data of a user;

2) when the prior behavior data comprises behavior data for accessing vertical search results, extracting the vertical search type to which the vertical search results with the user access amount exceeding a preset threshold belong;

3) and adding the vertical search result of the vertical search type which is matched with the current behavior data of the user in the search result page. That is, the unnatural search result item in step 201 can include vertical search results of the vertical search type that are adapted to the user's current behavior data.

Based on the method, if the user has previously accessed some types of vertical search results, such as a photo class, a video class, a music class and the like, the vertical search type with higher user access can be determined, and the user access amount is assumed to be higher for the photo class and the video class. Adding the vertical search results which are matched with the current behavior data (such as search words input by the user) of the user and belong to the vertical search type with higher user access amount into the search result page in the display of the search result page after the user starts searching, and configuring a closing operation control object for the vertical search result item. The purpose of this is to consider that the user may have a need to search based on the vertical search result items that the user has accessed, but to avoid the user's need, the search result items are given a turn-off function.

Step 202, when a closing instruction executed by a user for the closing operation control object is received, removing an unnatural search result item corresponding to the closing operation control object for which the closing instruction is directed from the search result page.

In embodiments of the present application, a close reason option or close reason entry box may also be provided to the user to obtain a reason why the user desires to close the unnatural search result item.

In one example, the method may further include: after receiving a closing instruction executed by a user aiming at the closing operation control object, and before executing the step of removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page, providing a closing reason option to the user;

and after receiving a selection instruction submitted by the user for the closing reason option, executing a step of removing the unnatural search result item corresponding to the closing operation control object for which the closing instruction is directed from the search result page.

Specific implementations may include two types:

the first method comprises the following steps: when the user clicks on any of the close reason options in the bullet box, the bullet box is closed and the corresponding search result item is removed. For example, 4 close reason options are included in the pop-up box, and when the user selects any reason option, the system immediately performs an operation of removing the unnatural search result item.

And the second method comprises the following steps: providing the user with a button indicating confirmation of the submission, closing the pop-up box and removing the corresponding search result item when the user clicks on one or more close reason options in the pop-up box and clicks on the submit button in the pop-up box. For example, if 4 close reason options are included in the pop-up box and a submit button is included, the system will not perform the operation of removing the unnatural search result item until the user selects one or more of the reason options and clicks the submit button.

In another example, the method may further include:

after receiving a closing instruction executed by a user aiming at the closing operation control object, and before executing the step of removing the unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page, providing a closing reason input box to the user;

and after receiving the input content submitted by the user and aiming at the closing reason input box, executing a step of removing the unnatural search result item corresponding to the closing operation control object aimed at by the closing instruction from the search result page.

Specific implementations may include two types:

the first method comprises the following steps: providing the user with the option of entering a reason for closing, the user-entered reason for closing may be received and the search result item removed. For example, when the user is unsatisfied with the 4 closing reason options, the corresponding closing reason can be directly input in the closing reason input box and submitted (which may be a click on a submit button or triggered by carriage return, but is not limited herein), and then the system performs an operation of removing the unnatural search result item.

And the second method comprises the following steps: and providing an option for triggering and inputting a closing reason for the user, providing a closing reason input box for the user when receiving an operation of triggering the option by the user, receiving the closing reason input by the user, and removing the search result item. For example, the pop-up box includes 4 close reason options and "other" options, when the user is not satisfied with the given 4 close reason options, the "other" option may be selected, at this time, a close reason input box is provided for the user, so that the user may input a corresponding close reason in the close reason input box and submit (may be clicking a submit button or triggering by carriage return, which is not limited here), and then the system performs an operation of removing the unnatural search result item again.

For example, for some unnatural search result item, its close reason option may include: an "content repeat/stale" option, an "irrelevant content/poor quality" option, an "english result not needed" option, and an "same result recommended" option. If the user selects the option "do not require English results," the user is deemed to be not interested in English vertical search results. Then the english vertical search results are no longer presented for a period of time following the search process.

Step 203, collecting first behavior data of the unnatural search result item removed by the user.

The search website collects the unnatural search result items that the user removed.

In the embodiment of the application, the search website can provide the following four ways for the user to provide the function of removing the unnatural search result item for the user:

the first method comprises the following steps: the user may remove the corresponding unnatural search result item by executing a close instruction on the close operation control object of the unnatural search result item, respectively.

And the second method comprises the following steps: providing at least one close category option for the user in a search results page; when a selection instruction executed by a user aiming at one or more closing category options is received, determining a removal type according to the selection instruction; removing from the search results page an unnatural search result item configured with a close operation control object that belongs to the removal type.

Specifically, the search website can provide a pop-up box of the unnatural search result type option needing to be closed for the user, and when the user wants to close a certain unnatural search result type, the unnatural search result type can be selected in the pop-up box; and a plurality of check boxes for closing type options can be provided below the search box, and when a user wants to close a certain unnatural search result type, the check box corresponding to the type can be checked directly.

Further, the closing type included in the closing category option may be a type set to which an unnatural search result item configured with a closing operation control object included in the search result page belongs.

For example, the unnatural search result items configured with the closing operation control object in the current search result page include an advertisement class, a promotion class and a picture vertical search class; closing type options of the advertisement class, the promotion class and the picture vertical search class can be provided for the user in the search result page; the method comprises the steps that when a selection instruction executed by a user for an advertisement class is received, the removal type is determined to be the advertisement class according to the selection instruction; all unnatural search result items belonging to the advertising class that are configured with a close operation control object are removed from the search result page.

As another example, the vertical search type options that need to be closed include: an option of "closing the english vertical search type", an option of "closing the picture vertical search type", and an option of "closing the video vertical search type". And if the user selects the option of closing the picture vertical search type, removing the unnatural search result items which belong to the picture vertical search and are provided with the closing operation control object in the search result page.

And the third is that: the search website can also provide a pop-up box for checking the unnatural search result items of the same category for the user, and when the user wants to close a plurality of unnatural search result items of the same category in the same search result page, the search result items can be checked in the pop-up box respectively and deleted in a unified manner.

For example, the search results page has three advertised search result items. The user may check all three of the advertising search result items and click a close button in the bullet box. The search website removes the three screened advertising search result items in the search result page.

And fourthly: providing a check function for each unnatural search result item configured with the closing operation control object; when a selected instruction executed by a user for one or more unnatural search result items configured with a closing operation control object is received, all unnatural search result items targeted by the selected instruction are removed from the search result page.

In this embodiment, a check function may also be provided for each unnatural search result item configured with the closing operation control object included in the search result page, and when a user wishes to perform a removal operation on a plurality of search result items included in the search result page, only a check box corresponding to the search result item that is desired to be removed needs to be subjected to a check operation, so that all unnatural search result items targeted by the check instruction can be removed from the search result page.

The search website can obtain the first behavior data of the unnatural search result item removed by the user by collecting the behavior data of the above four ways.

And step 204, determining the non-natural search type which is not interested by the user by adopting the first behavior data.

The search website may determine the type of unnatural search results that the user removed as a type of unnatural search that the user is not interested in. And adding unnatural search result items except the type of the unnatural search result which is not interested by the user in the search result page when the search request of the user is received again within a certain period of time later.

In this embodiment, the method may further include: determining a type of an unnatural search result item corresponding to a closing operation control object aimed at by the closing instruction, wherein the type is used as a type which is not interested by the user, and adding an unnatural search result item except the type which is not interested by the user in the search result page when a search request of the user is received again within a certain period of time later.

When the unnatural search result comprises a vertical search result matched with the current behavior data of the user, determining the type of the vertical search result, setting the type as the vertical search result type which is not interested by the user, and adding the vertical search result except the vertical search result type which is not interested by the user into the search result page when the search request of the user is received again within a certain period of time later.

For example, if the unnatural search result item removed by the user in step 202 includes an advertising search result, it can be assumed that the user does not wish to see the advertising search result any more, and within a certain period of time, when the user initiates a search action, the advertising search result is no longer included in the search result page, and only search results other than the advertising search result are presented.

For another example, if the unnatural search result item removed by the user in step 202 includes an english vertical search result, it may be considered that the user does not wish to see any more search results of the english search category, and when the user initiates a search action within a certain period of time, the english vertical search result is no longer included in the search result page, and only other vertical search results except the english vertical search result are presented.

It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the embodiments are not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.

Referring to fig. 3, a block diagram of a search result item presentation apparatus according to an embodiment of the present application is shown, and specifically includes the following modules:

a search result returning module 301, configured to return a search result page according to the submitted search request, where the search result page includes at least one unnatural search result item that is adapted to current behavior data of the user and is configured with a close operation control object;

and a search result removing module 302, configured to, when a close instruction executed by a user for the close operation control object is received, remove, from the search result page, an unnatural search result item corresponding to the close operation control object for which the close instruction is directed.

In an embodiment of the present application, the unnatural search result item includes a popularization type search result item, an advertisement type search result item, a related recommendation type search result item, and/or a vertical search result item.

In this embodiment of the present application, if the unnatural search result item includes the vertical search result item, the apparatus further includes:

In this embodiment, the apparatus may further include: a closing reason option providing module, configured to, after the receiving of the closing instruction executed by the user for the closing operation control object, before the search result removing module removes the unnatural search result item corresponding to the closing operation control object for which the closing instruction is directed from the search result page, provide a closing reason option to the user

The search result removal module 302 may include:

In this embodiment, the apparatus may further include:

the search result removal module 302 may include:

In this embodiment, the apparatus may further include:

In this embodiment of the present application, the unnatural search result item configured with the closing operation control object may be generated by the following modules:

In this embodiment, the apparatus may further include:

In the embodiment of the application, the search website can configure the closing option for the search result item of the unnatural search result included in the search result page, so that the user can close the search result item which is not interested, the user experience is optimized, the user can be helped to filter the content which is not interested, and the time for the user to identify the content which is interested in the search result page is shortened.

FIG. 4 is a block diagram illustrating an apparatus 400 for search result item presentation, according to an example embodiment. For example, the apparatus 400 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 4, the apparatus 400 may include one or more of the following components: processing components 402, memory 404, power components 406, multimedia components 408, audio components 410, input/output (I/O) interfaces 412, sensor components 414, and communication components 416.

The processing component 402 generally controls overall operation of the apparatus 400, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 402 may include one or more processors 420 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 402 can include one or more modules that facilitate interaction between the processing component 402 and other components. For example, the processing component 402 can include a multimedia module to facilitate interaction between the multimedia component 408 and the processing component 402.

The memory 404 is configured to store various types of data to support operations at the device 400. Examples of such data include instructions for any application or method operating on the device 400, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 404 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Power supply components 406 provide power to the various components of device 400. The power components 406 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 400.

The multimedia component 408 includes a screen that provides an output interface between the device 400 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 408 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 400 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 410 is configured to output and/or input audio signals. For example, audio component 410 includes a Microphone (MIC) configured to receive external audio signals when apparatus 400 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 404 or transmitted via the communication component 416. In some embodiments, audio component 410 also includes a speaker for outputting audio signals.

The I/O interface 412 provides an interface between the processing component 402 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 414 includes one or more sensors for providing various aspects of status assessment for the apparatus 400. For example, the sensor component 414 can detect the open/closed state of the device 400, the relative positioning of components, such as a display and keypad of the apparatus 400, the sensor component 414 can also detect a change in the position of the apparatus 400 or a component of the apparatus 400, the presence or absence of user contact with the apparatus 400, orientation or acceleration/deceleration of the apparatus 400, and a change in the temperature of the apparatus 400. The sensor assembly 414 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 414 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 414 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 416 is configured to facilitate wired or wireless communication between the apparatus 400 and other devices. The apparatus 400 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 416 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 416 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

FIG. 5 is a block diagram illustrating a server 500 for search result item presentation, according to an example embodiment. The server 500 may vary significantly depending on configuration or performance, and may include one or more Central Processing Units (CPUs) 422 (e.g., one or more processors) and memory 432, one or more storage media 430 (e.g., one or more mass storage devices) storing applications 442 or data 444. Wherein the memory 432 and storage medium 430 may be transient or persistent storage. The program stored on the storage medium 430 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, the central processor 422 may be configured to communicate with the storage medium 430 to execute a series of instruction operations in the storage medium 430 on the server 500.

The server 500 may also include one or more power supplies 424, one or more wired or wireless network interfaces 450, one or more input-output interfaces 458, one or more keyboards 454, and/or one or more operating systems 441, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

In an exemplary embodiment, the server 500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods. In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 404 comprising instructions, executable by the processor 420 of the apparatus 400 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

A non-transitory computer readable storage medium having instructions therein which, when executed by a processor of a mobile terminal, enable the mobile terminal to perform a method of candidate word on-screen, the method comprising:

For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.

The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.

As will be appreciated by one of skill in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.

Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.

The search result item presentation method, the search result item presentation device, and the device for presenting the search result item provided by the present application are introduced in detail above, and specific examples are applied in this document to explain the principle and the implementation of the present application, and the description of the above embodiments is only used to help understanding the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A method for presenting search result items, comprising:

returning a search result page aiming at the submitted search request, wherein the search result page comprises: a plurality of unnatural search result items and natural search result items which are matched with the current behavior data of the user; one of the unnatural search result items points to a web page; in the unnatural search result items, the unnatural search result items belonging to the configuration type are configured with closing operation control objects; the configuration type is the type of the unnatural search result item selected by the user; the natural search result items are used to characterize: adopting a search engine to search according to the search request to obtain a natural search result;

when a closing instruction executed by a user aiming at the closing operation control object is received, removing an unnatural search result item corresponding to the closing operation control object aiming at the closing instruction from the search result page; after an unnatural search result item is removed, other search result items ranked after the removed unnatural search result item will move up.

2. The method of claim 1, wherein the unnatural search result items comprise promotional type search result items, advertising type search result items, related recommendation type search result items, and/or vertical search result items.

3. The method of claim 2, wherein if the unnatural search result item comprises the vertical search result item, the method further comprises:

4. The method according to claim 1, wherein after receiving a closing instruction executed by a user for the closing operation control object, before the step of removing an unnatural search result item corresponding to the closing operation control object for which the closing instruction is executed from the search result page, the method further comprises:

providing a close reason option to the user;

5. The method according to claim 1, wherein after receiving a closing instruction executed by a user for the closing operation control object, before the step of removing an unnatural search result item corresponding to the closing operation control object for which the closing instruction is executed from the search result page, the method further comprises:

providing a close reason input box to the user;

6. The method of claim 1, further comprising:

7. The method of claim 1, wherein the unnatural search result item configured with a close operation control object is generated by:

8. The method of claim 2, wherein prior to returning a search results page for the submitted search request, the method further comprises:

determining attributes of a user submitting the search request;

9. The method of claim 1, further comprising:

10. The method of claim 1, further comprising:

11. A search result item presentation apparatus, comprising:

a search result returning module, configured to return a search result page according to the submitted search request, where the search result page includes: a plurality of unnatural search result items and natural search result items which are matched with the current behavior data of the user; one of the unnatural search result items points to a web page; in the unnatural search result items, the unnatural search result items belonging to the configuration type are configured with closing operation control objects; the configuration type is the type of the unnatural search result item selected by the user; the natural search result items are used to characterize: adopting a search engine to search according to the search request to obtain a natural search result;

a search result removing module, configured to, when a close instruction executed by a user for the close operation control object is received, remove, from the search result page, an unnatural search result item corresponding to the close operation control object for which the close instruction is directed; after an unnatural search result item is removed, other search result items ranked after the removed unnatural search result item will move up.

12. The apparatus of claim 11, wherein the unnatural search result items comprise promotional type search result items, advertising type search result items, related recommendation type search result items, and/or vertical search result items.

13. The apparatus of claim 12, wherein if the unnatural search result item comprises the vertical search result item, the apparatus further comprises:

14. The apparatus of claim 11, further comprising:

the search result removal module includes:

15. The apparatus of claim 11, further comprising:

the search result removal module includes:

16. The apparatus of claim 11, further comprising:

17. The apparatus of claim 11, wherein the unnatural search result item configured with a close operation control object is generated by:

18. The apparatus of claim 12, further comprising:

19. The apparatus of claim 11, further comprising:

20. The apparatus of claim 11, further comprising:

21. An apparatus for search result item presentation comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by one or more processors the one or more programs including instructions for:

returning a search result page aiming at the submitted search request, wherein the search result page comprises: a plurality of unnatural search result items and natural search result items which are matched with the current behavior data of the user; one of the unnatural search result items points to a web page; in the unnatural search result item, an unnatural search result belonging to a configuration type is configured with a closing operation control object; the configuration type is the type of the unnatural search result item selected by the user; the natural search result items are used to characterize: adopting a search engine to search according to the search request to obtain a natural search result;

22. A machine-readable medium having stored thereon instructions, which when executed by one or more processors, cause an apparatus to perform a search result item presentation method as recited in one or more of claims 1-10.