CN104881484A - Information recommendation method and device - Google Patents
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- CN104881484A CN104881484A CN201510302961.2A CN201510302961A CN104881484A CN 104881484 A CN104881484 A CN 104881484A CN 201510302961 A CN201510302961 A CN 201510302961A CN 104881484 A CN104881484 A CN 104881484A
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Abstract
The invention provides an information recommendation method and device. The method includes: acquiring search results according to search terms and displaying the search results on a search result page; determining the search results clicked on the search result page by a user; acquiring recommendation content related to the clicked search results and displaying the recommendation content. With the method, accuracy in recommendation can be improved.
Description
Technical field
The present invention relates to the Internet search technology field, particularly relate to a kind of information recommendation method and device.
Background technology
When the main demand of user search fails to be met very well, the cost changing search word (query) in mobile terminal is higher, is therefore recommended in mobile terminal search and seems particularly important.
In prior art, content recommendation is only relevant with search word, and the precision of recommendation is not high enough.
Summary of the invention
The present invention is intended to solve one of technical matters in correlation technique at least to a certain extent.
For this reason, one object of the present invention is to propose a kind of information recommendation method, and the method can improve the precision of recommendation.
Another object of the present invention is to propose a kind of information recommending apparatus.
For achieving the above object, the information recommendation method that first aspect present invention embodiment proposes, comprising: obtain Search Results according to search word, and in search results pages, show described Search Results; Determine the Search Results that user clicks in described search results pages; Obtain the content recommendation relevant to the Search Results of described click, and show described content recommendation.
The information recommendation method that first aspect present invention embodiment proposes, by obtaining and showing the content recommendation relevant to the Search Results that user clicks, user behavior can be considered when recommending, for user recommends the content recommendation of more meeting consumers' demand, improving the precision of recommendation.
For achieving the above object, the information recommending apparatus that second aspect present invention embodiment proposes, comprising: the first display module, for obtaining Search Results according to search word, and in search results pages, shows described Search Results; Determination module, for determining the Search Results that user clicks in described search results pages; Second display module, for obtaining the content recommendation relevant to the Search Results of described click, and shows described content recommendation.
The information recommending apparatus that second aspect present invention embodiment proposes, by obtaining and showing the content recommendation relevant to the Search Results that user clicks, user behavior can be considered when recommending, for user recommends the content recommendation of more meeting consumers' demand, improving the precision of recommendation.
The aspect that the present invention adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the schematic flow sheet of the information recommendation method that one embodiment of the invention proposes;
Fig. 2 is the displaying schematic diagram of general Search Results;
Fig. 3 is the displaying schematic diagram of a kind of content recommendation in the embodiment of the present invention;
Fig. 4 is the realization flow schematic diagram of S13 in the embodiment of the present invention;
Fig. 5 is the schematic diagram of the content recommendation that general displaying is relevant to search word;
Fig. 6 is the schematic flow sheet of the information recommendation method that another embodiment of the present invention proposes;
Fig. 7 is the displaying schematic diagram of another kind of content recommendation in the embodiment of the present invention;
Fig. 8 is the displaying schematic diagram of another kind of content recommendation in the embodiment of the present invention;
Fig. 9 is the displaying schematic diagram of another kind of content recommendation in the embodiment of the present invention;
Figure 10 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes;
Figure 11 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar module or has module that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.On the contrary, embodiments of the invention comprise fall into attached claims spirit and intension within the scope of all changes, amendment and equivalent.
Fig. 1 is the schematic flow sheet of the information recommendation method that one embodiment of the invention proposes, and the method comprises:
S11: obtain Search Results according to search word, and show described Search Results in search results pages.
Such as, see Fig. 2, time user search " Liu Shishi ", the Search Results 21 relevant to " Liu Shishi " can be obtained, and in search results pages, show this Search Results 21.
The flow process obtaining Search Results according to search word can adopt the searching method usually adopted.
S12: determine the Search Results that user clicks in described search results pages.
Wherein, according to the click commands of user, the Search Results that user clicks can be determined.
Usual Search Results is shown with Search Results card form, and a search results pages can comprise one or more Search Results card, comprises one or more Search Results in each Search Results card.Such as, see Fig. 2, comprise " related news of Liu Shishi " in a Search Results card, comprise " Liu Shishi _ Baidupedia " in another Search Results card.
User can click one in multiple Search Results of displaying, to check more contents of the Search Results of click.
S13: obtain the content recommendation relevant to the Search Results of described click, and show described content recommendation.
In prior art, content recommendation is only relevant with search word, does not consider follow-up behavior, and after user clicks a Search Results, when getting back in original search results pages, content recommendation does not change.
And in the present embodiment, content recommendation is relevant to the Search Results that user clicks.Such as, when user clicks " related news of Liu Shishi ", show that the news of user to Liu Shishi is interested, therefore, subsequent recommendation is about the news of Liu Shishi.Such as, see Fig. 3, show content recommendation 32 in the below of the Search Results 31 clicked, the content recommendation 32 of displaying is " other information about Liu Shi poem online friend hot topic is paid close attention to ".Certainly, be understandable that, because the content recommendation in the present embodiment is relevant to Search Results, and Search Results is relevant to search word, and so the content recommendation of the present embodiment is also relevant to search word.
In one embodiment, can specifically comprise see Fig. 4, S13:
S41: obtain the content recommendation relevant to the Search Results of described click.
In the present embodiment, the content recommendation of acquisition is relevant to the Search Results clicked, and the mode of concrete content recommendation of being correlated with according to a content obtaining can adopt general mode to realize.
S42: after getting back to described search results pages, described search results pages shows described content recommendation.
Usual user, after click Search Results, can jump to the new search results pages corresponding with the Search Results clicked, and after user closes new search results pages, can turn back to original search results pages.After turning back to original search results pages, this content recommendation can be shown.
In one embodiment, the described content recommendation of described displaying, comprising:
Described content recommendation is shown in the below of the Search Results of described click.
Wherein, below can refer to the below adjacent with the Search Results clicked, and such as, when content recommendation is shown with card form, see Fig. 3, content recommendation card is the adjacent next card of the Search Results card at the Search Results place that user clicks.
Optionally, below also can refer to non-conterminous below, such as, is illustrated in the bottom of search results pages.
Generally, after user's inputted search word, the content recommendation relevant to search word can be shown in the bottom of search results pages, such as, see Fig. 5, when search word is " dominating greatly ", show relevant content recommendation 51 in the bottom of search results pages.
In the present embodiment, when turning back to original search results pages, when the content recommendation that the Search Results shown to click is relevant, can also still show the content recommendation relevant to search word.These two content recommendations one (to the relevant content recommendation of Search Results clicked) can be presented at the adjacent below of the Search Results of click, and one (content recommendation relevant to search word) is presented at the bottom of search results pages.Or, two adjacent bottoms being all illustrated in search results pages of content recommendation.Or, only show the content recommendation relevant to the Search Results clicked, no longer show the content recommendation relevant to search word, when only showing the content recommendation relevant to the Search Results clicked, can with click the adjacent displaying of Search Results, or, be illustrated in the bottom etc. of search results pages.
In one embodiment, described content recommendation is illustrated on the interface of presets, and described interface also comprises X button.Such as, see Fig. 3, content recommendation is shown with card form, and content recommendation card also comprises X button 31.After user clicks X button, this content recommendation can be closed, thus the spacial flex of Search Results can be expanded.
In one embodiment, see Fig. 6, this information recommendation method can also comprise:
S61: after user clicks new Search Results, obtains the new content recommendation relevant to new Search Results, and in described search results pages, shows described new content recommendation, no longer shows the content recommendation relevant to the Search Results originally clicked.
Such as, see Fig. 7, user can show the Search Results relevant to " everyday " after search " everyday " in search results pages, if user clicks in search results pages " everyday Baidu's picture ", then can show the content recommendation 71 relevant to " everyday Baidu's picture " in this search results pages, afterwards, if user clicks new Search Results " everyday express delivery ", then in search results pages, show the content recommendation 72 relevant to " everyday express delivery ", and no longer show the content recommendation 71 relevant to " everyday Baidu's picture ", thus realize the content recommendation that displaying one is relevant to the Search Results clicked in same search results pages.
Again such as, see Fig. 8, user can show the Search Results relevant to " cheetah " after search " cheetah " in search results pages, if user clicks in search results pages " cheetah cleaning great master ", then can show the content recommendation 81 relevant to " cheetah clears up great master " in this search results pages, afterwards, if user clicks new Search Results " cheetah automobile ", then in search results pages, show the content recommendation 82 relevant to " cheetah automobile ", and no longer show the content recommendation 81 relevant to " cheetah clears up great master ", thus realize the content recommendation that displaying one is relevant to the Search Results clicked in same search results pages.
In one embodiment, the described content recommendation of described displaying, comprising:
Show complete described content recommendation, and when insufficient space, space compression operation is carried out to the Search Results shown.
Such as, if content recommendation is shown in the below of the Search Results clicked, and when the Search Results clicked is positioned at the below of search results pages, if do not changed the spacial flex of each Search Results, the underlying space of the Search Results of click may be not enough to show complete content recommendation.Now, in order to preferentially show content recommendation, preferentially can carry out complete displaying to content recommendation, and the spacial flex of Search Results is compressed, such as, on carrying out carrying out Search Results, move operation.Concrete as, see Fig. 9, show complete content recommendation 91 in the below of search results pages, and move operation on original Search Results 92 is carried out.
By preferential complete displaying content recommendation, the content recommendation caused due to limited space in prior art can be avoided to be difficult to show complete problem, to realize the complete displaying of content recommendation, facilitate user to check.
It should be noted that, although in above-described embodiment, content recommendation is all show with card form, in the specific implementation, the display form of content recommendation is not limited to card form, can also adopt other forms.Such as, layout of a page without columns form can be adopted, in the layout of a page without columns, show the different recommended entity in content recommendation, by left cunning or the right sliding layout of a page without columns, show more recommended entity, thus the displaying quantity of recommended entity can be expanded.
In addition, also it should be noted that, it is the web product of the entirety comprising client and service end that the executive agent of the present embodiment can be understood as, now, client can receive the search word of user's input, this search word is sent to service end by client afterwards, and service end finds Search Results according to search word and sends to client, and Search Results is illustrated in search results pages by client.Client receives the Search Results that user clicks, and the information of the Search Results of click is sent to service end, and service end obtains relevant content recommendation according to the Search Results clicked and sends to client, and client shows content recommendation.Or, the executive agent of the present embodiment can be understood as client, now, client can receive the search word of user's input, this search word is sent to service end by client afterwards, to make service end find Search Results according to search word, client receives the Search Results of service end transmission and shows in search results pages.And, client receives the Search Results that user clicks, and the information of the Search Results of click is sent to service end, to make service end obtain relevant content recommendation according to the Search Results clicked, client receives the content recommendation of service end transmission and shows content recommendation.
In addition, the method can specifically with search on the mobile apparatus.
In the present embodiment, by obtaining and showing the content recommendation relevant to the Search Results that user clicks, user behavior can be considered when recommending, for user recommends the content recommendation of more meeting consumers' demand, improving the precision of recommendation.
Figure 10 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes, and this device 100 comprises:
First display module 101, for obtaining Search Results according to search word, and shows described Search Results in search results pages.
Such as, see Fig. 2, time user search " Liu Shishi ", the Search Results 21 relevant to " Liu Shishi " can be obtained, and in search results pages, show this Search Results 21.
The flow process obtaining Search Results according to search word can adopt the searching method usually adopted.
Determination module 102, for determining the Search Results that user clicks in described search results pages.
Wherein, according to the click commands of user, the Search Results that user clicks can be determined.
Usual Search Results is shown with Search Results card form, and a search results pages can comprise one or more Search Results card, comprises one or more Search Results in each Search Results card.Such as, see Fig. 2, comprise " related news of Liu Shishi " in a Search Results card, comprise " Liu Shishi _ Baidupedia " in another Search Results card.
User can click one in multiple Search Results of displaying, to check more contents of the Search Results of click.
Second display module 103, for obtaining the content recommendation relevant to the Search Results of described click, and shows described content recommendation.
In prior art, content recommendation is only relevant with search word, does not consider follow-up behavior, and after user clicks a Search Results, when getting back in original search results pages, content recommendation does not change.
And in the present embodiment, content recommendation is relevant to the Search Results that user clicks.Such as, when user clicks " related news of Liu Shishi ", show that the news of user to Liu Shishi is interested, therefore, subsequent recommendation is about the news of Liu Shishi.Such as, see Fig. 3, the content recommendation 31 of displaying is " other information about Liu Shi poem online friend hot topic is paid close attention to ".
Optionally, described second display module 103, for showing described content recommendation, comprising:
After getting back to described search results pages, described search results pages shows described content recommendation.
Usual user, after click Search Results, can jump to the new search results pages corresponding with the Search Results clicked, and after user closes new search results pages, can turn back to original search results pages.After turning back to original search results pages, this content recommendation can be shown.
Optionally, described second display module 103, for showing described content recommendation, comprising:
Described content recommendation is shown in the below of the Search Results of described click.
Wherein, below can refer to the below adjacent with the Search Results clicked, and such as, when content recommendation is shown with card form, see Fig. 3, content recommendation card is the adjacent next card of the Search Results card at the Search Results place that user clicks.
Optionally, below also can refer to non-conterminous below, such as, is illustrated in the bottom of search results pages.
Generally, after user's inputted search word, the content recommendation relevant to search word can be shown in the bottom of search results pages, such as, see Fig. 5, when search word is " dominating greatly ", show relevant content recommendation 51 in the bottom of search results pages.
In the present embodiment, when turning back to original search results pages, when the content recommendation that the Search Results shown to click is relevant, can also still show the content recommendation relevant to search word.These two content recommendations one (to the relevant content recommendation of Search Results clicked) can be presented at the adjacent below of the Search Results of click, and one (content recommendation relevant to search word) is presented at the bottom of search results pages.Or, two adjacent bottoms being all illustrated in search results pages of content recommendation.Or, only show the content recommendation relevant to the Search Results clicked, no longer show the content recommendation relevant to search word, when only showing the content recommendation relevant to the Search Results clicked, can with click the adjacent displaying of Search Results, or, be illustrated in the bottom etc. of search results pages.
In one embodiment, described content recommendation is illustrated on the interface of presets, and described interface also comprises X button.Such as, see Fig. 3, content recommendation is shown with card form, and content recommendation card also comprises X button 31.After user clicks X button, this content recommendation can be closed, thus the spacial flex of Search Results can be expanded.
In another embodiment, see Figure 11, this device 100 also comprises:
3rd display module 104, after clicking new Search Results as user, obtain the new content recommendation relevant to new Search Results, and in described search results pages, show described new content recommendation, no longer show the content recommendation relevant to the Search Results originally clicked.
Such as, see Fig. 7, user can show the Search Results relevant to " everyday " after search " everyday " in search results pages, if user clicks in search results pages " everyday Baidu's picture ", then can show the content recommendation 71 relevant to " everyday Baidu's picture " in this search results pages, afterwards, if user clicks new Search Results " everyday express delivery ", then in search results pages, show the content recommendation 72 relevant to " everyday express delivery ", and no longer show the content recommendation 71 relevant to " everyday Baidu's picture ", thus realize the content recommendation that displaying one is relevant to the Search Results clicked in same search results pages.
Again such as, see Fig. 8, user can show the Search Results relevant to " cheetah " after search " cheetah " in search results pages, if user clicks in search results pages " cheetah cleaning great master ", then can show the content recommendation 81 relevant to " cheetah clears up great master " in this search results pages, afterwards, if user clicks new Search Results " cheetah automobile ", then in search results pages, show the content recommendation 82 relevant to " cheetah automobile ", and no longer show the content recommendation 81 relevant to " cheetah clears up great master ", thus realize the content recommendation that displaying one is relevant to the Search Results clicked in same search results pages.
Optionally, described second display module 103, for showing described content recommendation, comprising:
Show complete described content recommendation, and when insufficient space, space compression operation is carried out to the Search Results shown.
Such as, if content recommendation is shown in the below of the Search Results clicked, and when the Search Results clicked is positioned at the below of search results pages, if do not changed the spacial flex of each Search Results, the underlying space of the Search Results of click may be not enough to show complete content recommendation.Now, in order to preferentially show content recommendation, preferentially can carry out complete displaying to content recommendation, and the spacial flex of Search Results is compressed, such as, on carrying out carrying out Search Results, move operation.Concrete as, see Fig. 9, show complete content recommendation 91 in the below of search results pages, and move operation on original Search Results 92 is carried out.
By preferential complete displaying content recommendation, the content recommendation caused due to limited space in prior art can be avoided to be difficult to show complete problem, to realize the complete displaying of content recommendation, facilitate user to check.
It should be noted that, although in above-described embodiment, content recommendation is all show with card form, in the specific implementation, the display form of content recommendation is not limited to card form, can also adopt other forms.Such as, layout of a page without columns form can be adopted, in the layout of a page without columns, show the different recommended entity in content recommendation, by left cunning or the right sliding layout of a page without columns, show more recommended entity, thus the displaying quantity of recommended entity can be expanded.
In addition, also it should be noted that, it is the web product of the entirety comprising client and service end that the device of the present embodiment can be understood as, now, client can receive the search word of user's input, this search word is sent to service end by client afterwards, and service end finds Search Results according to search word and sends to client, and Search Results is illustrated in search results pages by client.Client receives the Search Results that user clicks, and the information of the Search Results of click is sent to service end, and service end obtains relevant content recommendation according to the Search Results clicked and sends to client, and client shows content recommendation.Or, the device of the present embodiment can be understood as client, now, client can receive the search word of user's input, this search word is sent to service end by client afterwards, to make service end find Search Results according to search word, client receives the Search Results of service end transmission and shows in search results pages.And, client receives the Search Results that user clicks, and the information of the Search Results of click is sent to service end, to make service end obtain relevant content recommendation according to the Search Results clicked, client receives the content recommendation of service end transmission and shows content recommendation.
In the present embodiment, by obtaining and showing the content recommendation relevant to the Search Results that user clicks, user behavior can be considered when recommending, for user recommends the content recommendation of more meeting consumers' demand, improving the precision of recommendation.
It should be noted that, in describing the invention, term " first ", " second " etc. only for describing object, and can not be interpreted as instruction or hint relative importance.In addition, in describing the invention, except as otherwise noted, the implication of " multiple " refers at least two.
Describe and can be understood in process flow diagram or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the special IC of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.
In the description of this instructions, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, identical embodiment or example are not necessarily referred to the schematic representation of above-mentioned term.And the specific features of description, structure, material or feature can combine in an appropriate manner in any one or more embodiment or example.
Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.
Claims (11)
1. an information recommendation method, is characterized in that, comprising:
Obtain Search Results according to search word, and in search results pages, show described Search Results;
Determine the Search Results that user clicks in described search results pages;
Obtain the content recommendation relevant to the Search Results of described click, and show described content recommendation.
2. method according to claim 1, is characterized in that, the described content recommendation of described displaying, comprising:
After getting back to described search results pages, described search results pages shows described content recommendation.
3. method according to claim 1 and 2, is characterized in that, the described content recommendation of described displaying, comprising:
Described content recommendation is shown in the below of the Search Results of described click.
4. method according to claim 1 and 2, is characterized in that, described content recommendation is illustrated on the interface of presets, and described interface also comprises X button.
5. method according to claim 1 and 2, is characterized in that, also comprises:
After user clicks new Search Results, obtain the new content recommendation relevant to new Search Results, and in described search results pages, show described new content recommendation, no longer show the content recommendation relevant to the Search Results originally clicked.
6. method according to claim 1 and 2, is characterized in that, the described content recommendation of described displaying, comprising:
Show complete described content recommendation, and when insufficient space, space compression operation is carried out to the Search Results shown.
7. an information recommending apparatus, is characterized in that, comprising:
First display module, for obtaining Search Results according to search word, and shows described Search Results in search results pages;
Determination module, for determining the Search Results that user clicks in described search results pages;
Second display module, for obtaining the content recommendation relevant to the Search Results of described click, and shows described content recommendation.
8. device according to claim 7, is characterized in that, described second display module, for showing described content recommendation, comprising:
After getting back to described search results pages, described search results pages shows described content recommendation.
9. the device according to claim 7 or 8, is characterized in that, described second display module, for showing described content recommendation, comprising:
Described content recommendation is shown in the below of the Search Results of described click.
10. the device according to claim 7 or 8, is characterized in that, also comprises:
3rd display module, after clicking new Search Results as user, obtain the new content recommendation relevant to new Search Results, and in described search results pages, show described new content recommendation, no longer show the content recommendation relevant to the Search Results originally clicked.
11. devices according to claim 7 or 8, it is characterized in that, described second display module, for showing described content recommendation, comprising:
Show complete described content recommendation, and when insufficient space, space compression operation is carried out to the Search Results shown.
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| CN108376149A (en) * | 2018-01-30 | 2018-08-07 | 北京百度网讯科技有限公司 | Method, apparatus, equipment and the computer storage media that information shows |
| CN108932091A (en) * | 2018-06-06 | 2018-12-04 | 北京搜狗科技发展有限公司 | A kind of data processing method, device and the device for data processing |
| CN109697256A (en) * | 2018-12-21 | 2019-04-30 | 北京字节跳动网络技术有限公司 | Determine method, apparatus, storage medium and the electronic equipment of relevant search word |
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