CN106844680A - The methods of exhibiting and device of recommendation information - Google Patents

The methods of exhibiting and device of recommendation information Download PDF

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Publication number
CN106844680A
CN106844680A CN201710055716.5A CN201710055716A CN106844680A CN 106844680 A CN106844680 A CN 106844680A CN 201710055716 A CN201710055716 A CN 201710055716A CN 106844680 A CN106844680 A CN 106844680A
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user
interest
recommendation information
determining
search result
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王玉和
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201710055716.5A priority Critical patent/CN106844680A/en
Publication of CN106844680A publication Critical patent/CN106844680A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The application proposes a kind of methods of exhibiting and device of recommendation information, and the method includes:Inquiry is received, and is shown and the corresponding Search Results of the inquiry;Determine the Search Results of user's selection, and determine the point of interest that user selects according to the Search Results that user selects;Obtain recommendation information corresponding with the point of interest that user selects;The displaying recommendation information is identified by entrance.The method can improve the precision and displaying speed of recommendation information.

Description

Method and device for displaying recommendation information
Technical Field
The present application relates to the field of technologies, and in particular, to a method and an apparatus for displaying recommendation information.
Background
With the development of internet technology, users are increasingly searching for information from the internet. In order to meet the personalized needs of the user, the search engine recommends information of interest to the user. In the related art, user behaviors are usually recorded through cookie or account association, and recommendation information is presented when a search is performed next time. For example, after a query (query) currently input by a user is received, recommended words related to the current query are displayed on the right side or the bottom of a search result page, when the user clicks one recommended word, the search is initiated again, and after the search is performed again, specific information corresponding to the recommended word clicked by the user is displayed. However, this approach is slow and not accurate enough to be demonstrated.
Disclosure of Invention
The present application is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, an object of the present application is to provide a method for displaying recommended information, which can improve the accuracy and display speed of the recommended information.
Another object of the present application is to provide a device for displaying recommended information.
In order to achieve the above object, a method for displaying recommendation information provided in an embodiment of a first aspect of the present application includes: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
The method for presenting recommendation information provided by the embodiment of the first aspect of the application,
in order to achieve the above object, an apparatus for displaying recommendation information according to an embodiment of the second aspect of the present application includes: the query module is used for receiving a query and displaying a search result corresponding to the query; the determining module is used for determining the search result selected by the user and determining the interest point selected by the user according to the search result selected by the user; the acquisition module is used for acquiring recommendation information corresponding to the interest point selected by the user; and the display module is used for displaying the recommendation information through the entrance identifier.
The device for presenting recommendation information provided by the embodiment of the second aspect of the application,
the embodiment of the present application further provides a display device for recommendation information, including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
An embodiment of the present application further provides a non-transitory computer-readable storage medium, where instructions in the storage medium, when executed by a processor of a terminal, enable the terminal to perform a method for presenting recommendation information, where the method includes: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
An embodiment of the present application further provides a computer program product, where when executed by an instruction processor in the computer program product, a method for presenting recommendation information is performed, where the method includes: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
Additional aspects and advantages of the present application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present application.
Drawings
The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a schematic flowchart of a method for displaying recommendation information according to an embodiment of the present application;
FIG. 2 is a schematic diagram illustrating a manner of presenting recommendation information in an embodiment of the present application;
FIG. 3 is a schematic diagram of another way of presenting recommendation information in the embodiment of the present application;
FIG. 4 is a schematic diagram of another way of presenting recommendation information in the embodiment of the present application;
fig. 5 is a flowchart illustrating a method for presenting recommendation information according to another embodiment of the present application;
FIG. 6 is a schematic diagram comparing the display and cancellation of the recommendation information in the embodiment of the present application;
fig. 7 is a schematic structural diagram of a device for presenting recommendation information according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of a recommendation information presentation apparatus according to another embodiment of the present application.
Detailed Description
Reference will now be made in detail to embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar modules or modules having the same or similar functionality throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of explaining the present application and are not to be construed as limiting the present application. On the contrary, the embodiments of the application include all changes, modifications and equivalents coming within the spirit and terms of the claims appended hereto.
Fig. 1 is a flowchart illustrating a method for displaying recommendation information according to an embodiment of the present application.
As shown in fig. 1, the method of the present embodiment includes:
s11: and receiving a query and displaying a search result corresponding to the query.
Taking a search engine as an example, for example, a client of the search engine receives a query (query) input by a user in the form of text, voice, and the like, the client sends the query to a server after receiving the query, the server acquires a search result corresponding to the query and feeds the search result back to the client, and the client displays the search result to the user on a search result page.
S12: and determining a search result selected by the user, and determining the interest point selected by the user according to the search result selected by the user.
For example, after the client presents the search result, the search result clicked by the user is used as the search result selected by the user.
In addition, the page associated with each search result may be preset with an interest point, so that the interest point set by the page associated with the search result clicked by the user is used as the interest point selected by the user.
Further, the pages associated with the search results may have different meanings under different carriers.
For example, when a client is installed on a Personal Computer (PC), a search result displayed by the client is displayed in a link form on a search result page, and when a user clicks one link, a page corresponding to the link clicked by the user is displayed in a skipping manner, and at this time, the page associated with the search result refers to the page corresponding to the link. Or, when the client is installed on a mobile device, such as a mobile phone, the search result displayed by the client is displayed in a card form on the search result page, when the user clicks one card, the page corresponding to the card clicked by the user is displayed in a skipping manner, and at this time, the page associated with the search result refers to the page corresponding to the card.
The interest points set on the page may be specifically determined according to contents such as a page title or a text, for example, extracting keywords in the page title or the text, and setting the extracted keywords as the interest points of the page. The number of the interest points of a single page can be one or more, and can be specifically set according to needs.
S13: and acquiring recommendation information corresponding to the interest point selected by the user.
After the interest point selected by the user is determined, the server may search an existing database or the internet for content related to the determined interest point, and use the related content as recommendation information. For example, when the point of interest is "fitness", the content such as a news web page and a video related to the "fitness" is used as the recommendation information.
Further, in order to improve the processing efficiency, corresponding recommendation information may be acquired for the interest points that satisfy a certain condition. Specifically, the recommendation information corresponding to the interest point may be obtained when the number of times of selecting the interest point is greater than a preset threshold. For example, the initial value of the number of times of selection of each point of interest is set to 0, and after each time the point of interest selected by the user is determined, the client or the server increases the number of times of selection of the point of interest selected by the user by 1, so that when the number of times of selection of a certain point of interest is greater than a threshold, the server searches to obtain corresponding recommendation information. After the server searches for the recommendation information, the server can send the recommendation information to the client so as to be displayed by the client.
S14: and displaying the recommendation information through the entrance identifier.
The location of the portal identification may be set, for example, on the search engine client's home page or search results page. The form of the portal identifier may also be set, for example, the portal identifier is a clickable identifier, and when the user clicks the identifier, a page corresponding to the identifier may be opened. And when the user opens the page corresponding to the identifier, displaying the recommendation information on the page.
In some examples, the entry identifier may be a unified entry, for example, referring to fig. 2, the name of the entry identifier is "circle of interest", and when the user clicks the "circle of interest", a circle of interest page may be opened, and the recommendation information corresponding to the point of interest is shown in the circle of interest page. Furthermore, when the recommendation information is displayed, the corresponding interest points can be correspondingly displayed.
For example, as shown in fig. 2, after a user clicks an "interest circle," an interest circle page is opened, the interest circle page includes one or more items of content, each item of content is an interest point and the latest piece of recommendation information corresponding to the interest point, and after the user clicks one interest point, all recommendation information corresponding to the clicked interest point is displayed.
For another example, as shown in fig. 3, after the user clicks "circle of interest", a page is opened, where the page includes one or more items of content, each item of content is an interest point, and after the user clicks one interest point, a circle of interest page corresponding to the clicked interest point is displayed, and all recommendation information corresponding to the interest point is displayed in the circle of interest page.
In some examples, the entry identifiers may respectively correspond to the points of interest, that is, when the number of times of selecting a certain point of interest is greater than a threshold, as shown in fig. 4, an entry identifier named as the point of interest is created, and after the user clicks the entry identifier, a circle of interest page corresponding to the clicked point of interest is displayed, and all recommendation information corresponding to the point of interest is displayed in the circle of interest page.
It can be understood that, in the above flow, due to the limitation of the size of the terminal screen, if all recommendation information cannot be displayed in one page, the recommendation information that cannot be initially displayed can be continuously displayed in a manner of turning pages and the like. Depending on the carrier, the page turning can be realized by a sliding or page turning button.
Further, the recommendation information corresponding to the interest point is updatable, for example, when the user refreshes the page where the recommendation information is located, the new recommendation information corresponding to the interest point is obtained again.
On the other hand, the recommendation information corresponding to the interest point may also not be displayed any more, for example, when the user performs an attention canceling operation on the interest point, the recommendation information corresponding to the interest point is not displayed any more, specifically, if a cancel button is set for the corresponding interest point, the user performs the attention canceling operation through the cancel button. Or, when the user does not click the recommendation information corresponding to a certain interest point for a long time, the recommendation information corresponding to the interest point is not displayed any more.
It should be noted that the method of the present embodiment is performed by a search engine as an example, but the method of the present embodiment is not limited to be performed by the search engine, and may also be applied to other scenarios, such as being performed by a browser.
In the embodiment, the interest points are determined according to the search results selected by the user, the actual selection of the user is considered, and compared with the method that the recommendation information is determined only according to the query input by the user, the accuracy of the recommendation information can be improved.
Fig. 5 is a flowchart illustrating a method for presenting recommendation information according to another embodiment of the present application.
As shown in fig. 5, the method of the present embodiment includes:
s501: and setting the interest points of the existing page.
For example, keywords in the title or body of the page are extracted as points of interest of the page. One or more interest points can be set on a single page, and when the number of the interest points is multiple, the interest points can be in a parallel relationship, such as catering and movie tickets; it may also be a hierarchical interest, such as meals and chinese meals.
S502: and receiving a query and displaying a search result corresponding to the query.
S503: determining a search result selected by a user, determining a page related to the search result selected by the user, and determining a preset interest point corresponding to the related page as the interest point selected by the user.
S504: the number of selections of the points of interest is recorded.
For example, each time a point of interest is selected, the number of selections of the point of interest is increased by 1.
S505: and judging whether the selection times are larger than a preset threshold value, if so, executing S506, and otherwise, continuing to execute S504 and the subsequent steps.
S506: and acquiring recommendation information corresponding to the interest points with the selection times larger than a preset threshold value.
S507: and displaying the recommendation information through the entrance identifier.
S508: and determining the interest point of which the user cancels the attention operation or the interest point corresponding to the recommendation information which is not clicked for a long time as the interest point to be cancelled.
S509: and no longer displaying recommendation information corresponding to the interest points to be paid attention off on the interest circle page.
For example, referring to fig. 6, initially, the interest circle page includes three interest points and corresponding recommendation information, and if the user does not click on the recommendation information of the interest point-2 for a long time or cancels the attention to the interest point-2, the recommendation information of the interest point-2 is no longer shown.
It is understood that, the contents that are not described in detail in the present embodiment can be referred to the related description in the above embodiments.
In the embodiment, the interest points are determined according to the search results selected by the user, the actual selection of the user is considered, and compared with the method that the recommendation information is determined only according to the query input by the user, the accuracy of the recommendation information can be improved. By setting the interest points on the page, the interest points selected by the user can be simply and conveniently determined. By processing the interest points with the selection times larger than the threshold value, the processing efficiency can be improved. The exit of the interest circle can be realized by not displaying the recommendation information of some interest points any more.
Fig. 7 is a schematic structural diagram of a device for presenting recommendation information according to an embodiment of the present application.
As shown in fig. 7, the apparatus 70 of the present embodiment includes: a query module 71, a determination module 72, an acquisition module 73 and a presentation module 74.
A query module 71, configured to receive a query and display a search result corresponding to the query;
a determining module 72, configured to determine a search result selected by the user, and determine a point of interest selected by the user according to the search result selected by the user;
an obtaining module 73, configured to obtain recommendation information corresponding to the interest point selected by the user;
and a display module 74, configured to display the recommendation information through the portal identifier.
In some embodiments, referring to fig. 8, the apparatus 70 further comprises:
the recording module 75 is configured to record the number of times of selecting the interest point, so that the obtaining module obtains the recommendation information corresponding to the interest point when the number of times of selecting is greater than a preset threshold.
In some embodiments, the determining module 72 is configured to determine the user-selected interest point according to the user-selected search result, and includes:
determining a page associated with the search result selected by the user;
and determining the preset interest points corresponding to the associated pages as the interest points selected by the user.
In some embodiments, the points of interest include: keywords extracted from the title or text of the page.
In some embodiments, referring to fig. 8, the apparatus 70 further comprises:
and a cancellation displaying module 76, configured to determine the interest point to be cancelled, and no longer display recommendation information corresponding to the interest point to be cancelled.
In some embodiments, the cancellation presentation module 76 is configured to determine a point of interest to be cancelled, including:
determining the interest point corresponding to the user attention cancelling operation as the interest point to be subjected to attention cancelling; or,
and determining recommendation information with the non-clicked duration time of the user being longer than the preset time, and determining the interest point corresponding to the determined recommendation information as the interest point to be paid attention.
It is understood that the apparatus of the present embodiment corresponds to the method embodiment described above, and specific contents may be referred to the related description of the method embodiment, and are not described in detail herein.
In the embodiment, the interest points are determined according to the search results selected by the user, the actual selection of the user is considered, and compared with the method that the recommendation information is determined only according to the query input by the user, the accuracy of the recommendation information can be improved.
The embodiment of the present application further provides a display device for recommendation information, including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
An embodiment of the present application further provides a non-transitory computer-readable storage medium, where instructions in the storage medium, when executed by a processor of a terminal, enable the terminal to perform a method for presenting recommendation information, where the method includes: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
An embodiment of the present application further provides a computer program product, where when executed by an instruction processor in the computer program product, a method for presenting recommendation information is performed, where the method includes: receiving a query, and displaying a search result corresponding to the query; determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user; acquiring recommendation information corresponding to the interest point selected by the user; and displaying the recommendation information through the entrance identifier.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.

Claims (13)

1. A method for displaying recommendation information is characterized by comprising the following steps:
receiving a query, and displaying a search result corresponding to the query;
determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user;
acquiring recommendation information corresponding to the interest point selected by the user;
and displaying the recommendation information through the entrance identifier.
2. The method of claim 1, wherein before obtaining the recommendation information corresponding to the user-selected interest point, the method further comprises:
and recording the selection times of the interest points so as to obtain recommendation information corresponding to the interest points when the selection times are larger than a preset threshold value.
3. The method of claim 1, wherein determining the user-selected point of interest based on the user-selected search results comprises:
determining a page associated with the search result selected by the user;
and determining the preset interest points corresponding to the associated pages as the interest points selected by the user.
4. The method of claim 3, wherein the points of interest comprise: keywords extracted from the title or text of the page.
5. The method of claim 1, further comprising:
and determining interest points to be paid off, and not displaying recommendation information corresponding to the interest points to be paid off.
6. The method of claim 5, wherein determining the point of interest from which to cancel the attention comprises:
determining the interest point corresponding to the user attention cancelling operation as the interest point to be subjected to attention cancelling; or,
and determining recommendation information with the non-clicked duration time of the user being longer than the preset time, and determining the interest point corresponding to the determined recommendation information as the interest point to be paid attention.
7. A device for presenting recommended information, comprising:
the query module is used for receiving a query and displaying a search result corresponding to the query;
the determining module is used for determining the search result selected by the user and determining the interest point selected by the user according to the search result selected by the user;
the acquisition module is used for acquiring recommendation information corresponding to the interest point selected by the user;
and the display module is used for displaying the recommendation information through the entrance identifier.
8. The apparatus of claim 7, further comprising:
the recording module is used for recording the selection times of the interest points so that the obtaining module can obtain the recommendation information corresponding to the interest points when the selection times are larger than a preset threshold value.
9. The apparatus of claim 7, wherein the determining module is configured to determine the user-selected point of interest according to the user-selected search result, and comprises:
determining a page associated with the search result selected by the user;
and determining the preset interest points corresponding to the associated pages as the interest points selected by the user.
10. The apparatus of claim 9, wherein the points of interest comprise: keywords extracted from the title or text of the page.
11. The apparatus of claim 7, further comprising:
and the cancellation display module is used for determining the interest points to be subjected to attention cancellation and not displaying the recommendation information corresponding to the interest points to be subjected to attention cancellation.
12. The apparatus of claim 11, wherein the cancellation presentation module is configured to determine a point of interest to be cancelled, and comprises:
determining the interest point corresponding to the user attention cancelling operation as the interest point to be subjected to attention cancelling; or,
and determining recommendation information with the non-clicked duration time of the user being longer than the preset time, and determining the interest point corresponding to the determined recommendation information as the interest point to be paid attention.
13. A presentation apparatus for recommendation information, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
receiving a query, and displaying a search result corresponding to the query;
determining a search result selected by a user, and determining an interest point selected by the user according to the search result selected by the user;
acquiring recommendation information corresponding to the interest point selected by the user;
and displaying the recommendation information through the entrance identifier.
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CN110097397A (en) * 2019-04-04 2019-08-06 北京字节跳动网络技术有限公司 Information-pushing method, device and electronic equipment based on feedback
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CN110209937A (en) * 2019-05-31 2019-09-06 三角兽(北京)科技有限公司 Information-pushing method and device based on user behavior
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CN110674343A (en) * 2019-08-21 2020-01-10 北京达佳互联信息技术有限公司 Account information processing method and device, server and terminal
CN110866183A (en) * 2019-11-06 2020-03-06 北京字节跳动网络技术有限公司 Social interface recommendation method and device, electronic equipment and storage medium
CN111026934A (en) * 2019-12-20 2020-04-17 中科寒武纪科技股份有限公司 Intelligent recommendation method and related equipment
CN111199491A (en) * 2018-10-31 2020-05-26 百度在线网络技术(北京)有限公司 Social circle recommendation method and device
CN111859196A (en) * 2020-07-29 2020-10-30 北京达佳互联信息技术有限公司 Information recommendation method and device, electronic equipment and storage medium
CN112219201A (en) * 2019-05-06 2021-01-12 谷歌有限责任公司 Triggering local extensions based on inferred intent
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