CN111199491A - Social circle recommendation method and device - Google Patents
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Abstract
The invention provides a social circle recommending method and device. The method comprises the following steps: respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user; dividing a plurality of users into N social circles according to the attention points and the multi-dimensional classification labels of each user; each social circle comprises at least two users, and N is a positive integer; and aiming at each user, sending the related information of at least one social circle to the terminal equipment of the user according to the at least one social circle to which the user belongs so as to recommend the at least one social circle to the user. The server actively recommends the social circle to the user, so that the efficiency and the quality of information acquisition are improved, and the user experience is improved.
Description
Technical Field
The invention relates to the technical field of information processing, in particular to a social circle recommending method and device.
Background
With the development of mobile internet, social networks have the characteristics of large scale, dynamic, rich content and data and the like, and social products are more and more rich.
Due to the variety of user needs, users want to have a social circle that the needs can be met. For example, the user wants to find out a parent of a child of the same age in the cell to chat about education of the child, a family class around the parent, and the like. For another example, the user is a foreign person engaged in the catering industry and may wish to join a local peer-to-peer group of people.
Currently, social products are usually created by users themselves to create groups/circles, or users themselves to find groups/circles. However, the user establishes a group/circle by one person, and needs to summon more users for joining, which takes a long time and is very costly. When a user searches for a group/circle, it is difficult to find a social circle matching the user's needs. The cost of the user for searching the social circle is high, and the efficiency and the quality of information acquisition are low.
Disclosure of Invention
The social circle recommending method and device provided by the invention improve the efficiency and quality of information acquisition and improve the user experience.
In a first aspect, the present invention provides a method for recommending a social circle, including:
respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user;
dividing the users into N social circles according to the attention points and the multi-dimensional classification labels of the users; each social circle comprises at least two users, and N is a positive integer;
aiming at each user, according to at least one social circle to which the user belongs, sending the related information of the at least one social circle to the terminal equipment of the user so as to recommend the at least one social circle to the user.
Optionally, in a possible implementation manner of the first aspect, the dividing the multiple users into N social circles according to the attention point and the multi-dimensional classification tag of each user includes:
according to the attention point of each user, determining a classification label of at least one dimension associated with the attention point;
and classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
Optionally, in a possible implementation manner of the first aspect, the recommending the at least one social circle to the user includes:
obtaining attention degrees corresponding to at least one social circle to which each user belongs;
and recommending the at least one social circle to the user according to the ranking order of the attention degrees from high to low.
Optionally, in a possible implementation manner of the first aspect, the method further includes:
receiving a social circle joining request sent by terminal equipment of the user, wherein the social circle joining request comprises a title of the social circle to be joined;
and sending a social circle joining response to the terminal equipment of the user, wherein the social circle joining response comprises the content of the social circle corresponding to the title.
Optionally, in a possible implementation manner of the first aspect, the multidimensional classification label includes:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
In a second aspect, the present invention provides a method for recommending a social circle, including:
receiving related information of at least one social circle to which a user belongs, wherein the related information is sent by a server, and the at least one social circle is determined by the server according to a point of interest and a multi-dimensional classification label of the user;
displaying the relevant information of the at least one social circle.
Optionally, in a possible implementation manner of the second aspect, the related information of the social circle includes a title and dynamic information of the social circle.
Optionally, in a possible implementation manner of the second aspect, the method further includes:
receiving a social circle adding instruction input by a user, wherein the social circle adding instruction comprises a title of the social circle to be added;
sending a social circle joining request to the server;
receiving a social circle joining response sent by the server, wherein the social circle joining response comprises the content of the joined social circle;
and displaying the homepage of the added social circle according to the social circle adding response.
In a third aspect, the present invention provides a server, comprising:
the user portrait construction module is used for respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user;
the user classification module is used for classifying the users into N social circles according to the attention points and the multi-dimensional classification labels of the users; each social circle comprises at least two users, and N is a positive integer;
the sending module is used for sending the relevant information of the at least one social circle to the terminal equipment of each user according to the at least one social circle to which the user belongs so as to recommend the at least one social circle to the user.
Optionally, in a possible implementation manner of the third aspect, the user classification module is specifically configured to:
according to the attention point of each user, determining a classification label of at least one dimension associated with the attention point;
and classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
Optionally, in a possible implementation manner of the third aspect, the sending module is specifically configured to:
obtaining attention degrees corresponding to at least one social circle to which each user belongs;
and recommending the at least one social circle to the user according to the ranking order of the attention degrees from high to low.
Optionally, in a possible implementation manner of the third aspect, the apparatus further includes a receiving module, where the receiving module is configured to:
receiving a social circle joining request sent by terminal equipment of the user, wherein the social circle joining request comprises a title of the social circle to be joined;
the sending module is further configured to send a social circle joining response to the terminal device of the user, where the social circle joining response includes content of a social circle corresponding to the title.
Optionally, in a possible implementation manner of the third aspect, the multidimensional classification label includes:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
In a fourth aspect, the present invention provides a terminal device, including:
the system comprises a receiving module, a judging module and a display module, wherein the receiving module is used for receiving relevant information of at least one social circle which a user belongs to and is sent by a server, and the at least one social circle is determined by the server according to a focus point and a multi-dimensional classification label of the user;
and the display module is used for displaying the related information of the at least one social circle.
Optionally, in a possible implementation manner of the fourth aspect, the related information of the social circle includes a title and dynamic information of the social circle.
Optionally, in a possible implementation manner of the fourth aspect, the receiving module is further configured to receive a social circle joining instruction input by a user, where the social circle joining instruction includes a title of the social circle to be joined;
the sending module is further used for sending a social circle joining request to the server;
the receiving module is further configured to receive a social circle joining response sent by the server, where the social circle joining response includes content of the joined social circle;
the display module is further used for displaying the added homepage of the social circle according to the social circle adding response.
In a fifth aspect, the present invention provides a server, comprising: a transceiver, a memory, and a processor;
the transceiver is used for communicating with other equipment;
the memory to store program instructions;
the processor is configured to call the program instructions stored in the memory to implement the social circle recommendation method provided in any embodiment of the first aspect of the present invention.
In a sixth aspect, the present invention provides a terminal device, including: a transceiver, a memory, and a processor;
the transceiver is used for communicating with other equipment;
the memory to store program instructions;
the processor is configured to call the program instructions stored in the memory to implement the social circle recommendation method provided in any embodiment of the second aspect of the present invention.
In a seventh aspect, the present invention provides a storage medium comprising: the computer program is used for implementing the social circle recommendation method provided by any one of the first aspect or the second aspect of the invention.
In an eighth aspect, the present invention provides a program product comprising a computer program (i.e., executing instructions), the computer program being stored in a readable storage medium. The processor may read the computer program from the readable storage medium, and execute the computer program to implement the method for recommending social circles provided by any one of the embodiments of the first aspect or the second aspect of the present invention.
The invention provides a social circle recommending method and device, which comprise the following steps: respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user; dividing a plurality of users into N social circles according to the attention points and the multi-dimensional classification labels of each user; each social circle comprises at least two users, and N is a positive integer; and aiming at each user, sending the related information of at least one social circle to the terminal equipment of the user according to the at least one social circle to which the user belongs so as to recommend the at least one social circle to the user. According to the method for recommending the social circle, the related information of at least one social circle which is interested by the user can be sent to the terminal equipment of the user, so that the social circle is recommended to the user, the difficulty that the user actively finds the social circle is avoided, the efficiency and the quality of obtaining the information are improved, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a schematic structural diagram of a social circle recommendation system applicable to an embodiment of the present invention;
fig. 2 is a message interaction diagram of a social circle recommendation method according to an embodiment of the present invention;
fig. 3 is a message interaction diagram of a social circle recommendation method according to a second embodiment of the present invention;
fig. 4 is a schematic diagram of a display interface of a terminal device according to a third embodiment of the present invention;
fig. 5 is a schematic diagram of a display interface of a terminal device according to a fourth embodiment of the present invention;
fig. 6 is a schematic diagram of a display interface of a terminal device according to a fifth embodiment of the present invention;
fig. 7 is a schematic diagram of a display interface of a terminal device according to a sixth embodiment of the present invention;
fig. 8 is a schematic structural diagram of a server according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of a terminal device according to a first embodiment of the present invention;
fig. 10 is a schematic structural diagram of a server according to a second embodiment of the present invention;
fig. 11 is a schematic structural diagram of a terminal device according to a second embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic structural diagram of a social circle recommendation system applicable to the embodiment of the present invention. As shown in fig. 1, the system may include a server 100 and a terminal device 200. The server 100 and the terminal device 200 may communicate with each other for transmitting information and interaction instructions related to the social circle.
Alternatively, the server 100 may transmit information of the social circle to the terminal device 200. Accordingly, the terminal device 200 may receive and display the information of the social circle transmitted by the server 100.
Optionally, the interactive instructions may be used to instruct the user to join the social circle, the user to exit the social circle, and the like.
Optionally, an Application (APP) related to the social circle may be installed in advance on the terminal device 200 or an applet may be run. The APP needs to be pre-installed in the memory of the terminal device 200, so that the memory is occupied greatly, and the requirements of relatively complex functions and interaction can be met. The applet does not need to be installed in the memory of the terminal device 200, so that the occupied memory is small, and the requirements of some functions and relatively simple interaction can be met.
It should be noted that the number and types of the servers 100 and the terminal devices 200 are not limited in this embodiment.
Alternatively, the server 100 may be any device with data transmission capability and computing capability, such as a computer, a server, a cloud server, and the like.
Alternatively, the terminal device 200 may be any device with data transmission capability, computing capability and display capability, such as a smart phone with a display screen, a tablet computer, a smart band, and so on. Optionally, the display screen may be a touch display screen.
Fig. 2 is a message interaction diagram of a social circle recommendation method according to an embodiment of the present invention. According to the social circle recommending method provided by the embodiment, the related execution main body comprises a server and terminal equipment. As shown in fig. 2, the method for recommending a social circle provided by this embodiment may include:
s201, the server respectively constructs a user portrait of each user according to behavior data of a plurality of users within preset duration, and an attention point and a multi-dimensional classification label of each user are obtained.
Specifically, the server may obtain the behavior data of the user. The embodiment does not limit the specific content of the behavior data of the user. Optionally, the behavior data of the user may include browsing data, consumption data, travel data, related data in various third-party applications, and the like of the user in the network.
The following is a description by specific examples.
For example, when a user queries, plans and navigates a travel route by using a map-based application, information such as a travel starting place, a travel destination, a travel tool and travel time is related. For example, the travel tool may include: buses, public bicycles, private cars, etc.
For example, when a user queries for or purchases a product using a consumer application, the user may be concerned with information such as the type of product being viewed, the price of the product, the type of product being purchased, the price of the product, and the quantity of the product. For example, the categories of merchandise may include books, clothing, home appliances, living goods, mother and baby goods, and the like.
For example, when browsing network information, a user is concerned with a topic of interest, comment information, a message, and the like. For example, user a often browses methods for treating a disease, used medicines, and the like. User B often browses the review material of college entrance examination. User C often downloads english material.
The various information referred to in the above examples may be used as behavior data of the user. The behavior data of the user can reflect information of multiple dimensions of the user.
The server can respectively construct a user portrait of each user according to behavior data of a plurality of users within preset duration, and an attention point and a multi-dimensional classification label of each user are obtained. In this embodiment, a plurality of attention points with different dimensions and classification labels with different dimensions may be preset. The server can identify at least one concern point of each user in preset concern points according to behavior data of the users within a certain time, and determine the multi-dimensional classification label of each user in preset classification labels with different dimensions. Wherein the classification label of each dimension can reflect the classification condition of the user in the dimension.
Optionally, the multidimensional classification label may include:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
This is illustrated by way of example.
(1) Geographical location classification labels
Administrative regions such as provinces, cities, counties, districts, streets and the like can be used as classification granularity. For example, at province granularity, geo-location category labels may include: province A, province B, province C, etc. At region granularity, geo-location category labels may include: high new areas, economic development areas, etc.
(2) Natural attribute classification label
The natural attributes of the user may include the gender and age of the user. The category labels may include male and female for the gender of the user. For the age of the user, the category label may include: children, young children, middle-aged and elderly people, etc. Alternatively, the category labels are divided by age range into: 0-4 years old, 4-8 years old, 8-15 years old, etc.
(3) Life stage classification label
The method can comprise the following steps: preschool period, primary school students, middle school students, college students, pregnancy period, etc.
(4) Education level classification label
May include elementary school, middle school, high school, university, Master, doctor, etc. Alternatively, 1 stage, 2 stages, 3 stages, etc. may be included. Wherein different levels correspond to different levels of education. For example, an educational level corresponding to level 3 is higher than an educational level corresponding to level 1.
(5) Economic level classification label
May include poverty, well-being, foot-being, etc. Alternatively, 1 stage, 2 stages, 3 stages, etc. may be included. Wherein the different grades correspond to different economic levels. For example, an economic level corresponding to level 3 is higher than an economic level corresponding to level 1.
Through the steps, the user portrait of the user can be constructed based on the behavior data of the user, and then the attention point and the multi-dimensional classification label of the user are obtained. For example, for user a, the multi-dimensional category labels for user a may include: beijing, women, 20-30 years old, pregnant, Master, grade 3. The points of interest of user a may include: childbearing and blessing examinations.
It should be noted that, in this embodiment, a specific implementation manner of the preset focus and the preset multi-dimensional classification label is not limited.
The present embodiment is not limited to the method of constructing the user representation. For example, a neural network algorithm or a deep learning algorithm may be employed.
It should be noted that, in this embodiment, a specific value of the preset duration is not limited.
S202, the server divides the users into N social circles according to the focus and the multi-dimensional classification labels of the users.
Wherein each social circle comprises at least two users, and N is a positive integer.
Specifically, after obtaining the attention point and the multi-dimensional classification tag of each of the plurality of users, the server may classify the plurality of users into N social circles based on the attention point and the multi-dimensional classification tag of the user. For each social circle, the social circle includes at least two users, including users with the same point of interest. For each user, a score may be assigned to at least one social circle. Also taking the user a as an example, the focus "child bearing" may correspond to a social circle. For the focus "blessing exam", a social circle may be corresponded.
It should be noted that, for each social circle of the N social circles, an already existing social circle may be used, and the server may assign a new user to the already existing social circle. Alternatively, the server may group at least two users into a new social circle for the newly established social circle.
It should be noted that, in this embodiment, a specific value of N is not limited.
S203, the server sends the related information of at least one social circle to the terminal equipment of each user according to the at least one social circle to which the user belongs, so that the at least one social circle is recommended to the user.
Correspondingly, the terminal equipment receives the relevant information of at least one social circle to which the user belongs, which is sent by the server. Wherein the at least one social circle is determined by the server according to the attention points and the multi-dimensional classification labels of the user.
Specifically, the server determines at least one social circle matched with the user, so that the related information of the at least one social circle can be sent to the terminal equipment of the user, the social circle is recommended for the user, the difficulty that the user actively finds the social circle is avoided, the efficiency and the quality of information acquisition are improved, and the user experience is improved.
Optionally, the related information of the social circle may include a title and dynamic information of the social circle.
The dynamic information is used for reflecting the change of information in the social circle, for example, newly published information, commented information, browsing times of the information, forwarding times of the information and the like.
And S204, the terminal equipment displays the related information of at least one social circle.
A specific example can be seen in fig. 4.
Therefore, according to the social circle recommending method provided by the embodiment, the user portrait of the user is constructed by using the behavior data of the user, the attention point and the multi-dimensional classification tag of the user are obtained, the user is classified based on the attention point and the multi-dimensional classification tag of the user, at least one social circle to which the user belongs is determined, and the related information of the social circle is actively recommended to the user.
Optionally, in S202, dividing the multiple users into N social circles according to the attention point and the multi-dimensional classification label of each user may include:
according to the attention point of each user, determining at least one dimension classification label associated with the attention point.
And classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
Specifically, an association relationship may be preset between the focus point and the multidimensional classification tag. For each focus point, users with the same focus point and the same classification label associated with the focus point are divided into the same social circle.
Whether the users belong to the same social circle is determined through the incidence relation between the focus point and the multi-dimensional classification label, the accuracy of user classification is further improved, and the effectiveness of recommending the social circle to the users is further improved.
This is illustrated by way of example.
For the point of interest "child bearing," the associated classification indicators may include natural attribute classification tags. The natural attribute category labels may reflect the age range of the user's children, e.g., 0-4 years and 4-8 years. Then users with classification labels of "0-4 years" can be classified into the same social circle, and users with classification labels of "4-8 years" can be classified into the same social circle.
Optionally, in S203, recommending at least one social circle to the user may include:
and obtaining the attention degree corresponding to at least one social circle to which each user belongs.
And recommending at least one social circle to the user according to the ranking order of the attention degrees from high to low.
Specifically, by constructing the user portrait, the attention point of the user can be obtained, and the attention degree corresponding to the attention point of the user can also be obtained. The degree of attention may reflect the importance of the point of interest. For example, a user often views teacher qualification exam material and english material over a period of time, but the frequency of viewing teacher qualification exam material is higher. It may be determined that the teacher qualification test is more concerned than English.
After the attention degrees respectively corresponding to at least one social circle to which each user belongs are obtained, at least one social circle can be recommended to the user according to the ranking sequence of the attention degrees from high to low. The social circle focused by the user is placed in front of the social circle focused by the user and recommended, so that the social circle recommended by the server meets the requirements of the user, the efficiency and the quality of obtaining information by the user are further prompted, and the user experience is improved.
The embodiment provides a social circle recommendation method, which comprises the following steps: the method comprises the steps that a server respectively constructs a user portrait of each user according to behavior data of the users within a preset duration, an attention point and a multi-dimensional classification label of each user are obtained, the server divides the users into N social circles according to the attention point and the multi-dimensional classification label of each user, the server sends relevant information of at least one social circle to terminal equipment of each user according to the social circle to which the user belongs, so that the user is recommended to the social circle, and the terminal equipment displays the relevant information of the social circle. According to the method for recommending the social circle, the related information of at least one social circle which is interested by the user can be sent to the terminal equipment of the user, so that the social circle is recommended to the user, the difficulty that the user actively finds the social circle is avoided, the efficiency and the quality of information acquisition are improved, and the user experience is improved.
Fig. 3 is a message interaction diagram of a social circle recommendation method according to a second embodiment of the present invention. On the basis of the embodiment shown in fig. 2, the present embodiment provides another implementation manner of the social circle recommendation method, and mainly provides an implementation manner of performing instruction interaction between a server and a terminal device. As shown in fig. 3, the method for recommending a social circle provided by this embodiment may include:
s301, the terminal equipment receives a social circle joining instruction input by a user.
Wherein. The social circle joining instruction includes a title of the social circle to be joined.
S302, the terminal equipment sends a social circle joining request to the server.
Wherein the social circle joining request comprises a title of the social circle to be joined.
Correspondingly, the server receives a social circle joining request sent by the terminal equipment of the user. Wherein the social circle joining request comprises a title of the social circle to be joined.
S303, the server sends a social circle joining response to the terminal equipment of the user.
And the social circle joining response comprises the content of the social circle corresponding to the title.
Correspondingly, the terminal equipment receives the social circle joining response sent by the server. Wherein the social circle joining response comprises the content of the joined social circle.
S304, the terminal device displays the homepage of the added social circle according to the social circle adding response.
Specifically, after the terminal device receives the relevant information of at least one social circle recommended by the server, the user may determine whether to join the social circle according to the relevant information of each social circle. If the user wants to join a certain social circle, the terminal device can receive a social circle joining instruction input by the user. Wherein the social circle joining instruction comprises a title of the social circle to be joined. Through instruction interaction between the terminal equipment and the server, the server can send the content of the social circle requested to be added by the user to the terminal equipment. Thus, the terminal device may display the content of the social circle requested to join in the homepage of the social circle.
Specific examples can be seen in fig. 5 and 6.
Optionally, the method for recommending a social circle provided in this embodiment may further include:
the terminal equipment receives a social circle quitting instruction input by a user. Wherein. The social circle quitting instruction comprises a title of a social circle to be quitted.
And the terminal equipment sends a social circle quitting request to the server. Wherein the social circle quitting request comprises a title of the social circle to be quitted.
Correspondingly, the server receives a social circle quitting request sent by the terminal equipment of the user
And the server sends a social circle quitting response to the terminal equipment of the user. And the social circle quitting response is used for deleting the content of the quitted social circle on the terminal equipment.
Correspondingly, the terminal equipment receives the social circle quitting response sent by the server.
And the terminal equipment deletes the homepage of the quitted social circle according to the quitting response of the social circle.
Similar to the process of the user joining the social circle, when the user wants to quit a certain joined social circle, the server may send a social circle quit response to the terminal device through instruction interaction between the terminal device and the server, so as to instruct the terminal device to delete the homepage of the quitted social circle.
According to the recommendation method for the social circle, the user can join the social circle or quit the social circle through instruction interaction between the terminal device and the server, so that the flexibility of the user in participating in the social circle is improved, and the user experience is further improved.
The following describes an exemplary method for recommending a social circle according to embodiments of the present invention through an interface diagram displayed on a terminal device.
Fig. 4 is a schematic diagram of a display interface of a terminal device according to a third embodiment of the present invention, specifically showing a home page schematic diagram of an APP or an applet that is installed in advance on the terminal device and is related to a social circle. To S204.
As shown in fig. 4, information related to at least one social circle to which the user belongs may be displayed on a display screen of the terminal device. The relevant information may include a title and dynamic information of the social circle.
For example, two social circles are displayed on the home page.
The first social circle located above the display screen is entitled "wonderful life". The dynamic information includes a piece of information published 2 minutes ago, "let our lives greatly change in an extremely simple manner", accompanied by 3 pictures and 5 comments.
The second social circle, located below the display screen, is entitled "Fitment". The dynamic information comprises information published 1 minute ago, and 3 pictures and 10 comments are attached to the information, namely the place where the home decoration needs to be noticed.
The user may perform further operations on the interested social circle according to the related information of the social circle, for example, click to view, click to join the social circle, and the like.
Fig. 5 is a schematic view of a display interface of a terminal device according to a fourth embodiment of the present invention, and fig. 6 is a schematic view of a display interface of a terminal device according to a fifth embodiment of the present invention. The interface schematic diagrams of circle entering and circle homepage are displayed specifically. S301 to S304 are referred to.
As shown in FIG. 5, a title of at least one social circle to which the user belongs is displayed on the "circle in" interface. There is one "enter circle" button for each social circle.
When the user clicks the circle entering button, the terminal device can receive a social circle joining instruction input by the user. Thereafter, referring to S302 to S303, the terminal device may receive the content of the joined social circle transmitted by the server. The display interface of the terminal device is changed from fig. 5 to fig. 6.
As shown in fig. 6, in the homepage of the added social circle, i.e., the "circle homepage" interface, contents highly related to the subject of the social circle or the focus of the social circle, the dynamics of circle friend publication, and the like may be displayed. Users can participate in the communication and interaction in the social circle by viewing, commenting, forwarding or chatting with circle friends.
It should be noted that, in order to improve the purity of the social circle, the recommendation method for the social circle according to the embodiment of the present invention may not support the active search function.
It should be noted that, for each social circle recommended to the user by the server, an independent "circle home page" interface may be corresponding to the social circle recommended to the user by the server.
Fig. 7 is a schematic diagram of a display interface of a terminal device according to a sixth embodiment of the present invention, specifically showing a "my" interface schematic diagram.
As shown in FIG. 7, in the My interface, the user's name, the number and title of social circles that have been focused on, the user's engagement in the communication and interaction, etc. may be displayed.
Fig. 8 is a schematic structural diagram of a server according to an embodiment of the present invention. The server provided by the embodiment is used for executing the operations executed by the server in the social circle recommendation method provided by the embodiments shown in fig. 2 to fig. 3. As shown in fig. 8, the server provided in this embodiment may include:
and the user portrait construction module 11 is used for respectively constructing a user portrait of each user according to the behavior data of a plurality of users within the preset duration, and obtaining the focus and the multi-dimensional classification label of each user.
And the user classification module 12 is configured to classify the multiple users into N social circles according to the attention point and the multi-dimensional classification tag of each user. Wherein each social circle comprises at least two users, and N is a positive integer.
The sending module 13 is configured to send, for each user, relevant information of at least one social circle to the terminal device of the user according to the at least one social circle to which the user belongs, so as to recommend the at least one social circle to the user.
Optionally, the user classification module 12 is specifically configured to:
according to the attention point of each user, determining at least one dimension classification label associated with the attention point.
And classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
Optionally, the sending module 13 is specifically configured to:
and obtaining the attention degree corresponding to at least one social circle to which each user belongs.
And recommending at least one social circle to the user according to the ranking order of the attention degrees from high to low.
Optionally, the apparatus further includes a receiving module 14, where the receiving module 14 is configured to:
receiving a social circle joining request sent by terminal equipment of a user, wherein the social circle joining request comprises a title of a social circle to be joined.
The sending module 13 is further configured to send a social circle joining response to the terminal device of the user, where the social circle joining response includes content of a social circle corresponding to the title.
Optionally, the multidimensional classification label includes:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
The server provided in this embodiment is configured to execute operations executed by the server in the social circle recommendation method provided in the embodiments shown in fig. 2 to fig. 3, and the technical principle and the technical effect are similar and are not described herein again.
Fig. 9 is a schematic structural diagram of a terminal device according to a first embodiment of the present invention. The terminal device provided in this embodiment is configured to execute operations executed by the terminal device in the social circle recommendation method provided in the embodiments shown in fig. 2 to 7. As shown in fig. 9, the terminal device provided in this embodiment may include:
the receiving module 21 is configured to receive, by the server, related information of at least one social circle to which the user belongs, where the at least one social circle is determined by the server according to the attention point and the multi-dimensional classification tag of the user.
And the display module 22 is used for displaying the related information of at least one social circle.
Optionally, the related information of the social circle includes a title and dynamic information of the social circle.
Optionally, the receiving module 21 is further configured to receive a social circle joining instruction input by the user, where the social circle joining instruction includes a title of a social circle to be joined.
The sending module 23 is further configured to send a social circle joining request to the server.
The receiving module 21 is further configured to receive a social circle joining response sent by the server, where the social circle joining response includes content of a joined social circle.
The display module 22 is further configured to display a homepage of the joined social circle according to the social circle joining response.
The server provided in this embodiment is configured to execute operations executed by the terminal device in the social circle recommendation method provided in the embodiments shown in fig. 2 to 7, and the technical principle and the technical effect are similar and are not described herein again.
Fig. 10 is a schematic structural diagram of a server according to a second embodiment of the present invention. As shown in fig. 10, the server may include a processor 31, a memory 32, and a transceiver 33. The transceiver 33 is used to communicate with other devices. The memory 32 is configured to store instructions, and the processor 31 is configured to execute the instructions stored in the memory 32, so that the server executes operations executed by the server in the recommendation method for social circles provided in the embodiments shown in fig. 2 to fig. 3.
Fig. 11 is a schematic structural diagram of a terminal device according to a second embodiment of the present invention. As shown in fig. 11, the terminal device may include a processor 41, a memory 42, and a transceiver 43. The transceiver 43 is used to communicate with other devices. The memory 42 is configured to store an instruction, and the processor 41 is configured to execute the instruction stored in the memory 42, so that the terminal device executes an operation executed by the terminal device in the method for recommending a social circle provided in the embodiments shown in fig. 2 to 4.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the embodiments of the present invention, and are not limited thereto; although embodiments of the present invention have been described in detail with reference to the foregoing embodiments, those skilled in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (19)
1. A method for recommending social circles is characterized by comprising the following steps:
respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user;
dividing the users into N social circles according to the attention points and the multi-dimensional classification labels of the users; each social circle comprises at least two users, and N is a positive integer;
aiming at each user, according to at least one social circle to which the user belongs, sending the related information of the at least one social circle to the terminal equipment of the user so as to recommend the at least one social circle to the user.
2. The method of claim 1, wherein said grouping the plurality of users into N social circles according to each of the users' points of interest and multidimensional classification labels comprises:
according to the attention point of each user, determining a classification label of at least one dimension associated with the attention point;
and classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
3. The method of claim 1, wherein recommending the at least one social circle to the user comprises:
obtaining attention degrees corresponding to at least one social circle to which each user belongs;
and recommending the at least one social circle to the user according to the ranking order of the attention degrees from high to low.
4. The method according to any one of claims 1-3, further comprising:
receiving a social circle joining request sent by terminal equipment of the user, wherein the social circle joining request comprises a title of the social circle to be joined;
and sending a social circle joining response to the terminal equipment of the user, wherein the social circle joining response comprises the content of the social circle corresponding to the title.
5. The method of any of claims 1-3, wherein the multi-dimensional classification labels comprise:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
6. A method for recommending social circles is characterized by comprising the following steps:
receiving related information of at least one social circle to which a user belongs, wherein the related information is sent by a server, and the at least one social circle is determined by the server according to a point of interest and a multi-dimensional classification label of the user;
displaying the relevant information of the at least one social circle.
7. The method of claim 6, wherein the information related to the social circle comprises a title and dynamic information of the social circle.
8. The method of claim 6 or 7, further comprising:
receiving a social circle adding instruction input by a user, wherein the social circle adding instruction comprises a title of the social circle to be added;
sending a social circle joining request to the server;
receiving a social circle joining response sent by the server, wherein the social circle joining response comprises the content of the joined social circle;
and displaying the homepage of the added social circle according to the social circle adding response.
9. A server, comprising:
the user portrait construction module is used for respectively constructing a user portrait of each user according to behavior data of a plurality of users within preset duration, and obtaining an attention point and a multi-dimensional classification label of each user;
the user classification module is used for classifying the users into N social circles according to the attention points and the multi-dimensional classification labels of the users; each social circle comprises at least two users, and N is a positive integer;
the sending module is used for sending the relevant information of the at least one social circle to the terminal equipment of each user according to the at least one social circle to which the user belongs so as to recommend the at least one social circle to the user.
10. The server according to claim 9, wherein the user classification module is specifically configured to:
according to the attention point of each user, determining a classification label of at least one dimension associated with the attention point;
and classifying users, which are the same with the attention point of the user and the classification label of at least one dimension associated with the attention point, into the same social circle.
11. The server according to claim 9, wherein the sending module is specifically configured to:
obtaining attention degrees corresponding to at least one social circle to which each user belongs;
and recommending the at least one social circle to the user according to the ranking order of the attention degrees from high to low.
12. The server according to any one of claims 9-11, further comprising a receiving module configured to:
receiving a social circle joining request sent by terminal equipment of the user, wherein the social circle joining request comprises a title of the social circle to be joined;
the sending module is further configured to send a social circle joining response to the terminal device of the user, where the social circle joining response includes content of a social circle corresponding to the title.
13. The server according to any of claims 9-11, wherein the multi-dimensional classification label comprises:
a geographic location classification label, a natural attribute classification label, a life stage classification label, an education level classification label, and an economic level classification label.
14. A terminal device, comprising:
the system comprises a receiving module, a judging module and a display module, wherein the receiving module is used for receiving relevant information of at least one social circle which a user belongs to and is sent by a server, and the at least one social circle is determined by the server according to a focus point and a multi-dimensional classification label of the user;
and the display module is used for displaying the related information of the at least one social circle.
15. The terminal device of claim 14, wherein the information related to the social circle comprises a title and dynamic information of the social circle.
16. The terminal device according to claim 14 or 15,
the receiving module is further used for receiving a social circle joining instruction input by a user, wherein the social circle joining instruction comprises a title of the social circle to be joined;
the sending module is further used for sending a social circle joining request to the server;
the receiving module is further configured to receive a social circle joining response sent by the server, where the social circle joining response includes content of the joined social circle;
the display module is further used for displaying the added homepage of the social circle according to the social circle adding response.
17. A server, comprising: a transceiver, a memory, and a processor;
the transceiver is used for communicating with other equipment;
the memory to store program instructions;
the processor to invoke the program instructions stored in the memory to implement the method of recommending a social circle of any of claims 1-5.
18. A terminal device, comprising: a transceiver, a memory, and a processor;
the transceiver is used for communicating with other equipment;
the memory to store program instructions;
the processor to invoke the program instructions stored in the memory to implement the method of recommending social circles of any of claims 6-8.
19. A storage medium, comprising: readable storage medium and computer program for implementing the method of recommendation of a social circle according to any one of claims 1-8.
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