CN107622074B - Data processing method and device and computing equipment - Google Patents
Data processing method and device and computing equipment Download PDFInfo
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Abstract
The embodiment of the invention provides a data processing method, a data processing device and computing equipment, which are used for improving the utilization rate of skin theme related data in a browser. The method comprises the following steps: analyzing user intention information according to skin theme data of the browser; determining recommendation information according to the user intention information; and pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance. The interest points of the user are determined through the skin theme data, the interested recommendation information is provided for the user based on the user interest, the utilization rate of the skin theme related data can be effectively improved, and the recommendation information meeting the requirements is provided for the user.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a data processing method, a data processing apparatus, and a computing device.
Background
With the development of network technology, more and more users use browsers to browse network resources, the appearances and functions of the browsers are more and more diversified, and the users can adjust the appearances of the browsers by configuring skin themes.
The skin theme of the browser is used for configuring the interface style of the browser, including contents such as the color of a window, the layout of a control, the icon style and the like, and the purpose of the browser system interface is achieved by changing the visual contents, so that different skin themes are selected, and the background picture, the spatial layout, the style and the like of the browser are different.
The user's selection of skin theme is only used to configure the browser's interface style, and no deep mining is performed, so that the data utilization rate is low.
Therefore, one technical problem that needs to be urgently solved by those skilled in the art is: a data processing method, a data processing device and a computing device are provided to improve the utilization rate of skin theme related data in a browser.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present invention is to provide a data processing method to improve the utilization rate of the data related to the skin theme in the browser.
Correspondingly, the embodiment of the invention also provides a data processing device and a computing device, which are used for ensuring the realization and the application of the method.
In order to solve the above problem, the present invention discloses a data processing method, comprising: analyzing user intention information according to skin theme data of the browser; determining recommendation information according to the user intention information; and pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance.
Optionally, analyzing the user intention information according to the skin theme data of the browser, including: and when the skin theme of the browser is changed or the set time is reached, analyzing the user intention information according to the skin theme data.
Optionally, the step of analyzing the user intention information according to the skin theme data includes: the user intention information is analyzed in terms of the type and/or content of the skin topic in the browser.
Optionally, the analyzing the user intention information according to the type and/or content of the skin theme in the browser includes: determining at least one scene category according to the type of the skin theme in the browser, and/or determining at least one keyword according to the content of the skin theme in the browser; and determining the scene categories and/or the keywords as user intention information.
Optionally, determining recommendation information according to the user intention information includes: and matching a service scene according to the user intention information, and acquiring recommendation information corresponding to the service scene.
Optionally, matching a service scenario according to the user intention information, and acquiring recommendation information corresponding to the service scenario, where the recommendation information includes: matching a service scene according to the scene category and/or the keyword, and determining webpage associated information corresponding to the service scene; and taking the webpage associated information as recommendation information, wherein the webpage associated information comprises webpage elements and/or webpage addresses.
Optionally, matching a service scenario according to the scenario category and/or the keyword, and determining webpage related information corresponding to the service scenario, including: matching a service scene according to the scene category; matching search words corresponding to the service scenes according to the keywords; and determining a search result page corresponding to the service scene according to the search word.
Optionally, pushing the recommendation information to a service entry of the browser includes: and associating the recommendation information with a service entrance of the browser so as to feed back webpage association information corresponding to the service scene when the service entrance is triggered.
Optionally, the service scenario includes at least one of: a product recommendation scene, a multimedia recommendation scene, a game recommendation scene and an application recommendation scene; the recommendation information includes at least one of: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications.
Optionally, the method further includes: and determining a provider corresponding to the service scene, and requesting the provider for the associated information of the corresponding webpage.
The embodiment of the invention also discloses a data processing device, which comprises: the intention analysis module is used for analyzing user intention information according to the skin theme data of the browser; the information determining module is used for determining recommendation information according to the user intention information; and the information pushing module is used for pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance.
Also disclosed in an embodiment of the present invention is a computing device comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for: analyzing user intention information according to skin theme data of the browser; determining recommendation information according to the user intention information; and pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance.
Compared with the prior art, the embodiment of the invention has the following advantages:
the method comprises the steps of carrying out data mining on a skin theme of a browser, namely analyzing user intention information according to the skin theme data of the browser, determining interest points of a user through the skin theme data, determining recommendation information according to the user intention information, pushing the recommendation information to a service entrance of the browser, providing interesting recommendation information for the user through the service entrance and based on the user interest, effectively improving the utilization rate of skin theme related data, and providing recommendation information meeting requirements for the user.
Drawings
FIG. 1 is a flow chart of the steps of one data processing method embodiment of the present invention;
FIG. 2 is a flow chart of steps in another data processing method embodiment of the present invention;
FIG. 3 is a block diagram of an embodiment of a data processing apparatus according to the present invention;
FIG. 4 is a block diagram of another data processing apparatus embodiment of the present invention;
FIG. 5 is a block diagram of a computing device according to an embodiment of the invention;
fig. 6 is a schematic structural diagram of a server in an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
One of the core concepts of the embodiments of the present invention is to provide a data processing method and apparatus, so as to improve the utilization rate of data related to skin topics in a browser. The method comprises the steps of carrying out data mining on a skin theme of a browser, namely analyzing user intention information according to the skin theme data of the browser, determining interest points of a user through the skin theme data, determining recommendation information according to the user intention information, pushing the recommendation information to a service entrance of the browser, displaying the recommendation information through the service entrance, providing interesting recommendation information for the user based on the user interest, effectively improving the utilization rate of skin theme related data, and providing recommendation information meeting requirements for the user.
Example one
Referring to fig. 1, a flowchart illustrating steps of an embodiment of a data processing method according to the present invention is shown, which may specifically include the following steps:
And 104, determining recommendation information according to the user intention information.
And 106, pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance.
When a user is using a browser, the skin theme of the browser may be set, i.e., the display of the browser background page, toolbar, etc. is configured. The setting of the skin theme can reflect the information such as the interest of the user, for example, the interest of the user to the cartoon may select the theme such as dragon cat, duo la a dream and the like, the interest of the user to the nature may select the theme such as landscape and the like, and the browsing of the user to the webpage and the like is also related to the interest, so that the interest of the user can be analyzed based on the skin theme to further push the information of interest to the user, the data utilization rate is improved, and the user requirement is better met.
In this embodiment, the skin theme data of the browser is acquired, the content such as the classification, the name, the description information and the like can be acquired according to the identification information of the skin theme, then the skin theme data is adopted to analyze the user intention information, the user intention information is used for representing the interest point of the user, and the data such as the category and the content which are interested by the user can be analyzed through the analysis of the skin theme data. For example, a user selects a landscape-beach skin theme, and may presume that the user is eager for the sea, possibly traveling to the sea island once; the user selects the skin theme of the cartoon-dragon cat, can presume that the user likes the cartoon of the dragon cat, and is likely to be willing to buy the surrounding products of the dragon cat such as the dragon cat pillow, the dragon cat slipper, the dragon cat ornament and the like, or watch the cartoon on line; the user has selected a skin theme of a game-angry bird, and can speculate that the user is a player of an angry bird or a bird that was willing to try an online game, aftertaste, an angry round.
Then, recommendation information is determined according to the user intention information, corresponding recommendation information can be determined according to categories, contents and the like which are interested by the user, and the recommendation information comprises data information related to various services pushed to the user, such as web pages related to the user interest, multimedia data and the like. Configuring a service entry in a browser, where the service entry may be configured at any position of the browser, such as a menu bar, a toolbar, a sidebar, and the like, and pushing recommendation information to the service entry of the browser, that is, configuring the service entry in the browser to be associated with the recommendation information, so that a user displays corresponding recommendation information when triggering the service entry by clicking or the like, for example, if the recommendation information is web page associated information, associating a URL address corresponding to a web page with the service entry, requesting to acquire data of the URL when triggering the service entry, and opening the web page to display the corresponding web page. The service portal may integrate and display the associated recommendation information, for example, integrate the recommendation information according to categories and display recommendation information of different categories in a classified manner, or integrate various recommendation information at the server side and then push the integrated recommendation information to the service portal, and the service portal displays the integrated recommendation information.
In summary, data mining is performed on the skin theme of the browser, that is, user intention information is analyzed according to the skin theme data of the browser, so that an interest point of a user is determined through the skin theme data, recommendation information is determined according to the user intention information, the recommendation information is pushed to a service entrance of the browser to be displayed after the recommendation information is integrated through the service entrance, the user is provided with interested recommendation information based on the user interest, the utilization rate of data related to the skin theme can be effectively improved, and the recommendation information meeting the requirement is provided for the user.
Example two
Referring to fig. 2, a flowchart illustrating steps of another embodiment of a data processing method according to the present invention is shown, which may specifically include the following steps:
According to the method and the device for analyzing the skin theme data, the interest points of the user are analyzed according to the skin theme of the browser, and the skin theme can be configured according to the interest of the user when the user uses the browser, so that the skin theme data can be acquired when the skin theme of the browser is changed. In this embodiment, the user may also change the skin theme infrequently, so the period time for acquiring the skin theme data may be set, for example, the set time is 1 day, 7 days, and the like, so that the skin theme data of the browser is acquired when the set time is reached. When the skin theme data is obtained, firstly, the identification information of the skin theme of the browser configured by the user can be obtained, then the corresponding skin theme data, which may include the category, the name, the description information, and the like, is obtained according to the identification information, and the content of the skin theme can be determined through the analysis of the name or the description information.
The user intent information may then be analyzed against skin topic data in the browser, where the skin topic data includes: the types and/or contents of the user intention information can be analyzed according to the types of the skin topics, the user intention information can also be analyzed according to the contents of the skin topic data, or the types and the contents are combined to analyze the user intention information, for example, the categories in which the user is interested are analyzed through the types, the specific contents in a certain category in which the user is interested are analyzed through the contents, for example, the cartoon interest of the user is analyzed through the categories, and the situation that the user is interested in the dragon cat can be analyzed through the contents.
In the embodiment, the service scenes of the recommendation information are configured in advance, different recommendation information is configured for different service scenes, and the service scenes are distinguished through the scene categories, so that different service scenes can be established according to different selections of the user on skin themes, and further, required information is pushed to the user accurately. Therefore, in an optional embodiment of the present invention, the analyzing the user intention information according to the type and/or content of the skin theme in the browser includes: determining at least one scene category according to the type of the skin theme in the browser, and/or determining at least one keyword according to the content of the skin theme in the browser; and determining the scene categories and/or the keywords as user intention information.
In this embodiment, the type of the skin topic configures one or more scene categories, where the scene categories include various extended recommendation categories corresponding to the type of the skin topic, for example, for a skin topic whose category is star, the corresponding scene categories include: a star introduction product, a movie and television play of the star, a public welfare project promoted by the star, and the like. Therefore, at least one scene category may be determined according to the type of the skin topic in the browser, and in this embodiment, the corresponding relationship between the type of the skin topic and the scene category may also be configured in advance, for example, through configuration such as a matching list, a scene category corresponding to the type of the skin topic is queried from the matching list. The skin theme also has corresponding theme content, which may specifically include a name, description information, and the like, and the analysis of the theme content determines at least one keyword, for example, if the name of the user's skin theme is a dragon cat, the keyword may be determined as a dragon cat, and the keyword may also be further analyzed as a cartoon, a kawasaki, and the like. Each scene category and/or keyword is determined as user intention information, i.e. it is determined that the user is interested in these scene categories and keywords.
And step 206, matching a service scene according to the user intention information, and acquiring recommendation information corresponding to the service scene.
Analyzing the user intention information to determine the service which is interested by the user, further determining the service scene which is correspondingly matched with the service, and then acquiring the recommendation information which is corresponding to the service scene. In an optional embodiment of the present invention, matching a service scenario according to the user intention information, and acquiring recommendation information corresponding to the service scenario includes: matching a service scene according to the scene category and/or the keyword, and determining webpage associated information corresponding to the service scene; and taking the address of the webpage associated information as recommendation information. The corresponding service scene can be inquired according to the scene category, the service can also be matched according to the keywords to determine the service scene, and when the user intention information comprises the scene category and the keywords, the scene category and the keywords can be respectively matched to obtain the same or different service scenes. In this embodiment, the recommendation information includes web page association information, where the web page association information includes a web page address and/or a web page element, and the web page is located by the web page address, and the web page element is an element in the web page, such as audio and video data, picture data in the web page, an APP download address in the web page, and the like, so that the web page association information corresponding to each service scenario can be obtained, and the web page is pushed to a user, so that the user can browse required information conveniently.
In the embodiment of the present invention, the service scenario at least includes: a product recommendation scenario, a multimedia recommendation scenario, a game recommendation scenario, and an application recommendation scenario. The recommendation information includes: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications. The audio and video data includes audio and video data related to the various types of web pages, such as advertisement songs and advertisements of product advertisements, episodes of games and promotion segments, and the picture data includes picture data related to the various types of web pages, such as advertisement pictures of products and games, application download pictures, and the like.
The product recommendation scene is used for recommending products, and may include physical products such as products of the star introduction, products around animation, and the like, and the corresponding recommendation information includes addresses of product recommendation web pages or pictures associated with web addresses, and the like, for example, web addresses of shopping websites, web page pictures associated with official addresses of introduction products, and the like.
The multimedia recommendation scene is used for pushing multimedia data, and may include recommendation of songs and dramas, and the corresponding recommendation information includes addresses of multimedia recommendation web pages or pictures associated with web page addresses, and the like, that is, various associated information of web pages of multimedia related data, such as audio data and download addresses of songs, web page associated information of online playing of dramas, and ticketing web pages of concerts and dramas.
The game recommendation scene is used for a scene of pushing game related data, and may include games, peripheral products, and the like, and the corresponding recommendation information includes addresses of game recommendation web pages, web page elements, and the like, that is, web page related information for recommending game related content, such as web pages, mobile game pages, download addresses of client games, and pictures of game peripheral products related to web page addresses.
The application recommendation scenario is used for pushing application-related data, and may include introduction, downloading, and the like of an application, and the corresponding recommendation information includes an application download webpage, an application installation package, and the like, and is used for downloading a corresponding application.
Preferably, the service scene is matched according to the scene category; matching search words corresponding to the service scenes according to the keywords; and determining a search result page corresponding to the service scene according to the search word.
In the embodiment of the invention, when the webpage in which the user is interested is pushed, some webpages are the webpages of the comprehensive website, such as the video website, the webgame website, the shopping website and the like, and if the webpages of the comprehensive website are pushed directly, the user needs to input related contents by himself, so that the operation is complicated. Therefore, a service scene can be determined according to the scene category, and then a keyword is used to determine a search word corresponding to the service scene, for example, the search frequency of a word related to the keyword can be determined, a word with a high search frequency is selected as the search word, and for example, the correlation between the keyword and the related word can be determined, and the search word is determined based on the correlation. And then acquiring webpage related information corresponding to the service scene, searching the search terms in the webpage related information to obtain a corresponding search result page, and taking the search result page as recommendation information.
And step 208, associating the recommendation information with a service entrance of the browser.
After the recommendation information is determined, the recommendation information can be associated with a service entrance of the browser, and when the webpage associated information is taken as the recommendation information, the URL address of the webpage associated information can be associated with the service entrance of the browser, so that when the service entrance is triggered, the webpage associated information is requested from the URL address, and a corresponding webpage is displayed. In this embodiment, in order to facilitate the user to know the pushed service entry, a name corresponding to the service scenario may be determined according to the service scenario and the recommendation information, and the service name is used as the name of the service entry, so that the user can quickly know the pushed content by the name.
In an optional embodiment of the present invention, the method further comprises: and determining a provider corresponding to the service scene, and requesting the provider for the associated information of the corresponding webpage. In this embodiment, in order to recommend a richer web page resource to a user, a corresponding provider may be further determined according to a service scenario, where the provider may include: video websites, shopping websites, product official websites, game websites and the like can provide various websites and platforms of webpage associated information for users. And then, requesting corresponding webpage associated information from the provider, and after obtaining the authorization information of the provider, determining a service scene and then taking the corresponding webpage associated information as recommendation information. The provider can be determined according to an actual application scenario, for example, when recommendation information such as an advertisement is pushed, the provider is an advertiser, and the advertisement includes a commercial advertisement, a public service advertisement, and the like.
For example, the video website a is a provider, which is authorized to recommend own webpage related information for a user, and determines that the service scene is a movie and a television drama and the search word is "B" according to the skin theme of the browser, then the "B" is searched at the video website a to obtain a search result page C, the search result page C is associated with a service entrance of the browser, and the search result page C can be fed back when the user triggers the service entrance.
For another example, a web page picture associated with an official address of a dialect product is associated with a service entrance, a corresponding picture can be displayed after the service entrance is triggered, the picture can be displayed in a floating window manner in a current web page or a new tag page, and the web page corresponding to the associated address can be skipped to after the picture is triggered.
Based on the embodiment, the user intention information is determined by analyzing the skin theme of the browser, and then the corresponding recommendation information is determined according to the matching of the user intention information and the service scene.
In the actual processing, one type of skin theme may have one or more scene types, that is, one skin theme may correspond to a plurality of service scenes, each service scene may also correspond to a plurality of recommendation information, and of course, different skin themes may also correspond to the same service scene and recommendation information. And after the skin theme is determined, determining a corresponding service scene and recommendation information, and providing the recommendation information for the user.
In one example of actual processing, assume that the categories of skin topics include: the method includes the following steps that corresponding business scenes are configured for the skin subjects, such as stars, cartoons, videos, fashions, abstractions, games, constellations and the like, and the corresponding relations of the skin subjects, user intention information, the business scenes, recommendation information and the like are shown in table 1:
TABLE 1
The user intent information is determined based on the skin theme of the browser. Wherein the keyword may be determined by the name, description information, etc. of the skin topic. For example, the name, the description information, etc. may be subjected to text analysis to extract nouns, etc. and matched with the lexicon to determine keywords, for example, the skin subject of a star may be the name of a star, and the skin subject of a cartoon may be the name of a cartoon character or the name of a cartoon, etc. Then, a search word is determined according to the keyword, for example, a search word containing the keyword is determined, and then a high-frequency search word containing the keyword is determined as the search word according to the frequency. The scene type can also be determined by the type of the skin theme, and one or more service scenes corresponding to the scene type can be determined according to the preset relationship, for example, the scene type of the star is a star scene, and the corresponding service scenes are products, heat-release movies, network movie and television series, and the like. When the web page corresponding to the matched service scene has a search function, the search word can be searched in the web page to obtain a corresponding search result page as recommendation information.
For example, the skin theme of the browser is "dragon cat", a search high-frequency word including "dragon cat" is called, if the high-frequency search word is determined to be "dragon cat pajamas", the service scene is the periphery, and the "dragon cat pajamas" can be adopted to search in a webpage provided by a provider and feed back a corresponding search result page. If the high-frequency search word is determined to be 'Longmao Nagasaki Jun', the business scene is cartoon, a search result page can be determined by using the Longmao and/or Nagasaki Jun as the search word, and for example, a 'Nagasaki Jun work set' is pushed through the search result page.
After the recommendation information is determined, the recommendation information is associated with a service entry of the browser, and the name of the service entry can be configured based on a service scene, so that the recommendation information is clearly indicated through the service entry, and a user can trigger to open the corresponding recommendation information through triggering modes such as clicking, dragging, long pressing and the like. For example, clicking "highlight video" opens the corresponding search result page as: and searching result pages of the searching words corresponding to the skin topics in the video websites. Dragging the periphery into a browser page, correspondingly starting a new tab page as a search result page for display: and searching result pages of the searching words corresponding to the skin topics in the E-commerce websites.
For example, after receiving a trigger for a service entry corresponding to a multimedia recommendation webpage, sending a request to a server corresponding to the webpage address, receiving feedback data, displaying a video window on a current browser page, and playing corresponding video data. For another example, after receiving the trigger of the business entry corresponding to the movie poster picture, jumping to a corresponding ticketing webpage or playing a webpage.
For another example, after receiving the trigger of the service entry associated with the game recommendation information, a download page or a game registration page may be displayed on the current browser page according to the data fed back by the server, or the data of the application installation package is received to download the application.
In the embodiment of the invention, the user intention corresponding to the type of each matching subject can be analyzed through the setting of the rule, namely the psychological state of the user and the interest relevant points are analyzed, and the accurate pushing of the scene-based service is realized by capturing the preset recommendation information such as the advertisement. For example, in an application scene of advertisement push, the advertisement push can be more accurate, the conversion rate is higher, and the profit is maximized.
Through the pre-analysis of the scene and the refinement of the requirements behind the scene, the recommendation information can be acquired from the corresponding provider. For example, in an application scene of advertisement pushing, advertisement slots can be sold to advertisers in a specific range, so that advertisements seen by a user are accurate advertisements meeting current scenes and current psychological expectations, and the user satisfaction, click rate, conversion rate and the like of the advertisements in the current scenes are greatly improved.
In the embodiment of the invention, the same or different push result settings can be carried out on a plurality of similar topic classifications, namely, the same or different advertisements are displayed on a plurality of topic scenes of similar types so as to meet the requirements of users.
Therefore, intention information such as interest points of the user is obtained through selection of the user on skin subjects, a service scene is established in advance, and pre-analysis, requirement and other pre-judgment are carried out on the service scene, so that recommendation information for pushing the service scene is determined according to the intention information of the user, and accurate pushing of scene services is achieved.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
EXAMPLE III
Referring to fig. 3, a block diagram of a data processing apparatus according to an embodiment of the present invention is shown, which may specifically include the following modules:
and an intention analysis module 302 for analyzing the user intention information according to the skin theme data of the browser.
An information determining module 304, configured to determine recommendation information according to the user intention information.
An information pushing module 306, configured to push the recommendation information to a service portal of the browser, so as to display the recommendation information through the service portal.
In summary, data mining is performed on the skin theme of the browser, that is, user intention information is analyzed according to the skin theme data of the browser, so that an interest point of a user is determined through the skin theme data, recommendation information is determined according to the user intention information, the recommendation information is pushed to a service entrance of the browser, the recommendation information is displayed through the service entrance, the user is provided with interested recommendation information based on the user interest, the utilization rate of data related to the skin theme can be effectively improved, and the recommendation information meeting the requirement is provided for the user.
Referring to fig. 4, a block diagram of another data processing apparatus according to another embodiment of the present invention is shown, which may specifically include the following modules:
the associated information providing module 308 is configured to determine a provider corresponding to the service scenario, and request the provider for associated information of a corresponding web page.
And an intention analysis module 302, configured to analyze user intention information according to the skin theme data when the skin theme of the browser is changed or a set time is reached.
And the information determining module 304 is configured to match a service scenario according to the user intention information, and acquire recommendation information corresponding to the service scenario.
An information pushing module 306, configured to associate the recommendation information with a service entry of the browser, so as to feed back webpage association information corresponding to the service scenario when the service entry is triggered.
Wherein, the intention analyzing module 302 is configured to analyze the user intention information according to the type and/or content of the skin theme in the browser.
The intention analysis module 302 is specifically configured to determine at least one scene category according to a type of a skin topic in the browser, and/or determine at least one keyword according to content of the skin topic in the browser; and determining the scene categories and/or the keywords as user intention information.
The information determining module 304 includes:
a scene determining sub-module 3042, configured to match the service scene according to the scene category and/or the keyword.
The associated information determining submodule 3044 is configured to determine webpage associated information corresponding to the service scenario; and taking the address of the webpage associated information as recommendation information.
The scene determining submodule 3042 is configured to match a service scene according to the scene category; matching search words corresponding to the service scenes according to the keywords; the page determining sub-module 3044 is configured to determine, according to the search word, a search result page corresponding to the service scene.
Wherein the service scenario includes at least one of: a product recommendation scene, a multimedia recommendation scene, a game recommendation scene and an application recommendation scene; the recommendation information includes at least one of: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications.
The user intent information is determined based on the skin theme of the browser. Wherein the keyword may be determined by the name, description information, etc. of the skin topic. For example, the name, the description information, etc. may be subjected to text analysis to extract nouns, etc. and matched with the lexicon to determine keywords, for example, the skin subject of a star may be the name of a star, and the skin subject of a cartoon may be the name of a cartoon character or the name of a cartoon, etc. Then, a search word is determined according to the keyword, for example, a search word containing the keyword is determined, and then a high-frequency search word containing the keyword is determined as the search word according to the frequency. The scene type can also be determined by the type of the skin theme, and one or more service scenes corresponding to the scene type can be determined according to the preset relationship, for example, the scene type of the star is a star scene, and the corresponding service scenes are products, heat-release movies, network movie and television series, and the like. When the web page corresponding to the matched service scene has a search function, the search word can be searched in the web page to obtain a corresponding search result page as recommendation information.
For example, the skin theme of the browser is "dragon cat", a search high-frequency word including "dragon cat" is called, if the high-frequency search word is determined to be "dragon cat pajamas", the service scene is the periphery, and the "dragon cat pajamas" can be adopted to search in a webpage provided by a provider and feed back a corresponding search result page. If the high-frequency search word is determined to be 'Longmao Nagasaki Jun', the business scene is cartoon, a search result page can be determined by using the Longmao and/or Nagasaki Jun as the search word, and for example, a 'Nagasaki Jun work set' is pushed through the search result page.
After the recommendation information is determined, the recommendation information is associated with a service entry of the browser, and the name of the service entry can be configured based on a service scene, so that the recommendation information is clearly indicated through the service entry, and a user can start the corresponding recommendation information by means of clicking and the like. For example, clicking "highlight video" opens the corresponding search result page as: and searching result pages of the searching words corresponding to the skin topics in the video websites. Clicking the periphery, and the corresponding search result page is as follows: and searching result pages of the searching words corresponding to the skin topics in the E-commerce websites.
In the embodiment of the invention, the user intention corresponding to the type of each matching subject can be analyzed through the setting of the rule, namely the psychological state of the user and the interest relevant points are analyzed, and the accurate pushing of the scene-based service is realized by capturing the preset recommendation information such as the advertisement. For example, in an application scene of advertisement push, the advertisement push can be more accurate, the conversion rate is higher, and the profit is maximized.
Through the pre-analysis of the scene and the refinement of the requirements behind the scene, the recommendation information can be acquired from the corresponding provider. For example, in an application scene of advertisement pushing, advertisement slots can be sold to advertisers in a specific range, so that advertisements seen by users are accurate advertisements meeting current scenes and current psychological expectations, and the user satisfaction, click rate, conversion rate and the like of the advertisements in the current scenes are greatly improved nowadays.
In the embodiment of the invention, the same or different push result settings can be carried out on a plurality of similar topic classifications, namely, the same or different advertisements are displayed on a plurality of topic scenes of similar types so as to meet the requirements of users.
Therefore, intention information such as interest points of the user is obtained through selection of the user on skin subjects, a service scene is established in advance, and pre-analysis, requirement and other pre-judgment are carried out on the service scene, so that recommendation information for pushing the service scene is determined according to the intention information of the user, and accurate pushing of scene services is achieved.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
Example four
FIG. 5 is a block diagram illustrating a computing device 500 for data processing in accordance with an example embodiment. For example, the computing device 500 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a gaming console, a tablet device, a medical device, an exercise device, a personal digital assistant, and so forth.
Referring to fig. 5, computing device 500 may include one or more of the following components: processing component 502, memory 504, power component 506, multimedia component 508, audio component 510, input/output (I/O) interface 512, sensor component 514, and communication component 516.
The processing component 502 generally controls overall operation of the computing device 500, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing elements 502 may include one or more processors 520 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 502 can include one or more modules that facilitate interaction between the processing component 502 and other components. For example, the processing component 502 can include a multimedia module to facilitate interaction between the multimedia component 508 and the processing component 502.
The memory 504 is configured to store various types of data to support operations at the computing device 500. Examples of such data include instructions for any application or method operating on computing device 500, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 504 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power component 506 provides power to the various components of the computing device 500. Power components 506 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for computing device 500.
The multimedia component 508 includes a screen that provides an output interface between the computing device 500 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 508 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the back-facing camera may receive external multimedia data when the computing device 500 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 510 is configured to output and/or input audio signals. For example, audio component 510 includes a Microphone (MIC) configured to receive external audio signals when computing device 500 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 504 or transmitted via the communication component 516. In some embodiments, audio component 510 further includes a speaker for outputting audio signals.
The I/O interface 512 provides an interface between the processing component 502 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor component 514 includes one or more sensors for providing various aspects of state assessment for the computing device 500. For example, sensor component 514 can detect an open/closed state of computing device 500, the relative positioning of components, such as a display and a keypad of computing device 500, the sensor component 514 can also detect a change in the position of computing device 500 or a component of computing device 500, the presence or absence of user contact with computing device 500, the orientation or acceleration/deceleration of computing device 500, and a change in the temperature of computing device 500. The sensor assembly 514 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 514 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 514 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 516 is configured to facilitate communications between the computing device 500 and other devices in a wired or wireless manner. The computing device 500 may access a wireless network based on a communication standard, such as WiFi, 2G, or 3G, or a combination thereof. In an exemplary embodiment, the communication component 516 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 516 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the computing device 500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the methods described in embodiments of the invention.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 504 comprising instructions, executable by the processor 520 of the computing device 500 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A non-transitory computer-readable storage medium, wherein instructions of the storage medium, when executed by a processor of a mobile terminal, enable the mobile terminal to perform a data processing method according to an embodiment of the present invention, the method comprising: analyzing user intention information according to skin theme data of the browser; determining recommendation information according to the user intention information; and pushing the recommendation information to a service entrance of the browser so as to integrate and display the recommendation information through the service entrance.
Fig. 6 is a schematic structural diagram of a server in an embodiment of the present invention. The server 600 may vary significantly due to configuration or performance, and may include one or more Central Processing Units (CPUs) 622 (e.g., one or more processors) and memory 632, one or more storage media 630 (e.g., one or more mass storage devices) storing applications 642 or data 644. Memory 632 and storage medium 630 may be, among other things, transient or persistent storage. The program stored on the storage medium 630 may include modules (not shown) of one or more embodiments, each of which may include a sequence of instruction operations for the server. Still further, the central processor 622 may be configured to communicate with the storage medium 630 and execute a series of instruction operations in the storage medium 630 on the server 600. The steps of the above-described method embodiments are performed by instructions.
The server 600 may also include one or more power supplies 626, one or more wired or wireless network interfaces 650, one or more input-output interfaces 658, one or more keyboards 656, and/or one or more operating systems 641, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The data processing method, the data processing apparatus and the computing device provided by the present invention are described in detail above, and specific examples are applied herein to illustrate the principles and embodiments of the present invention, and the descriptions of the above embodiments are only used to help understand the method and the core ideas of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (22)
1. A data processing method, comprising:
analyzing user intention information according to skin theme data of the browser, wherein the user intention information is used for representing interest points of a user;
determining recommendation information according to the user intention information;
the determining recommendation information according to the user intention information includes:
establishing a service scene according to the interest points represented by the user intention information; sending the service scene to a provider, and acquiring recommendation information matched with the service scene from the provider;
associating the recommendation information with a service entrance of the browser, wherein the recommendation information comprises webpage association information corresponding to a service scene, and the service entrance is arranged at least one of the following positions: a menu bar, a tool bar and a side bar;
wherein, after associating the recommendation information with the service entry of the browser, the method includes:
after integrating the recommendation information according to categories, displaying different categories of recommendation information in a service entrance in a classified manner;
feeding back webpage associated information corresponding to the service scene when the service entrance is triggered; the webpage related information comprises a search result page determined by searching high-frequency words related to the skin theme data.
2. The method of claim 1, wherein analyzing user intent information from skin topic data of a browser comprises:
and when the skin theme of the browser is changed or the set time is reached, analyzing the user intention information according to the skin theme data.
3. The method according to claim 1 or 2, wherein the step of analyzing the user intention information based on the skin topic data comprises:
the user intention information is analyzed in terms of the type and/or content of the skin topic in the browser.
4. The method of claim 3, wherein analyzing the user intent information according to the type and/or content of the skin topic in the browser comprises:
determining at least one scene category according to the type of the skin theme in the browser, and/or determining at least one keyword according to the content of the skin theme in the browser;
and determining the scene categories and/or the keywords as user intention information.
5. The method according to claim 4, wherein matching a service scenario according to the user intention information, and obtaining recommendation information corresponding to the service scenario comprises:
matching a service scene according to the scene category and/or the keyword, and determining webpage associated information corresponding to the service scene;
and taking the webpage associated information as recommendation information, wherein the webpage associated information comprises webpage elements and/or webpage addresses.
6. The method according to claim 5, wherein determining the web page association information corresponding to the service scenario according to the scenario category and/or the keyword matching service scenario comprises:
matching a service scene according to the scene category;
matching search words corresponding to the service scenes according to the keywords;
and determining a search result page corresponding to the service scene according to the search word.
7. The method of claim 5, wherein the traffic scenario comprises at least one of: a product recommendation scene, a multimedia recommendation scene, a game recommendation scene and an application recommendation scene; the recommendation information includes at least one of: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications.
8. A data processing apparatus, comprising:
the intention analysis module is used for analyzing user intention information according to skin theme data of the browser, and the user intention information is used for representing interest points of a user;
the information determining module is used for determining recommendation information according to the user intention information; the determining recommendation information according to the user intention information includes:
establishing a service scene according to the interest points represented by the user intention information; sending the service scene to a provider, and acquiring recommendation information matched with the service scene from the provider;
an information pushing module, configured to associate the recommendation information with a service entry of the browser, so as to feed back webpage association information corresponding to a service scene when the service entry is triggered, where the recommendation information includes the webpage association information corresponding to the service scene, and the service entry is set in at least one of the following positions: a menu bar, a tool bar and a side bar;
wherein, after associating the recommendation information with the service entry of the browser, the method includes:
after integrating the recommendation information according to categories, displaying different categories of recommendation information in a service entrance in a classified manner;
feeding back webpage associated information corresponding to the service scene when the service entrance is triggered; the webpage related information comprises a search result page determined by searching high-frequency words related to the skin theme data.
9. The apparatus of claim 8, wherein the intent analysis module is to:
and when the skin theme of the browser is changed or the set time is reached, analyzing the user intention information according to the skin theme data.
10. The apparatus of claim 8 or 9, wherein the intent analysis module is to:
the user intention information is analyzed in terms of the type and/or content of the skin topic in the browser.
11. The apparatus of claim 10, wherein the intent analysis module is specifically configured to:
determining at least one scene category according to the type of the skin theme in the browser, and/or determining at least one keyword according to the content of the skin theme in the browser;
and determining the scene categories and/or the keywords as user intention information.
12. The apparatus of claim 11, wherein the information determining module comprises:
the scene determining submodule is used for matching a service scene according to the scene category and/or the keyword and determining webpage associated information corresponding to the service scene;
and the association information determining submodule is used for taking the webpage association information as recommendation information, wherein the webpage association information comprises webpage elements and/or webpage addresses.
13. The apparatus according to claim 12, wherein the association information determining submodule is specifically configured to:
matching a service scene according to the scene category;
matching search words corresponding to the service scenes according to the keywords;
and determining a search result page corresponding to the service scene according to the search word.
14. The apparatus of claim 13, wherein the traffic scenario comprises at least one of: a product recommendation scene, a multimedia recommendation scene, a game recommendation scene and an application recommendation scene; the recommendation information includes at least one of: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications.
15. A computing device comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors the one or more programs including instructions for:
analyzing user intention information according to skin theme data of the browser, wherein the user intention information is used for representing interest points of a user;
determining recommendation information according to the user intention information;
the determining recommendation information according to the user intention information includes:
establishing a service scene according to the interest points represented by the user intention information; sending the service scene to a provider, and acquiring recommendation information matched with the service scene from the provider;
associating the recommendation information with a service entrance of the browser, wherein the recommendation information comprises webpage association information corresponding to a service scene, and the service entrance is arranged at least one of the following positions: a menu bar, a tool bar and a side bar;
wherein, after associating the recommendation information with the service entry of the browser, the method includes:
integrating the associated recommendation information and displaying the integrated recommendation information at a service entrance;
feeding back webpage associated information corresponding to the service scene when the service entrance is triggered;
the webpage related information comprises a search result page determined by searching high-frequency words related to the skin theme data.
16. The computing device of claim 15, wherein analyzing user intent information from skin topic data of a browser comprises:
and when the skin theme of the browser is changed or the set time is reached, analyzing the user intention information according to the skin theme data.
17. The computing device of claim 15 or 16, wherein the step of analyzing the user intent information from the skin topic data comprises:
the user intention information is analyzed in terms of the type and/or content of the skin topic in the browser.
18. The computing device of claim 17, wherein analyzing user intent information based on type and/or content of skin topics in a browser comprises:
determining at least one scene category according to the type of the skin theme in the browser, and/or determining at least one keyword according to the content of the skin theme in the browser;
and determining the scene categories and/or the keywords as user intention information.
19. The computing device of claim 18, wherein matching a service scenario according to the user intention information, and obtaining recommendation information corresponding to the service scenario comprises:
matching a service scene according to the scene category and/or the keyword, and determining webpage associated information corresponding to the service scene;
and taking the webpage associated information as recommendation information, wherein the webpage associated information comprises webpage elements and/or webpage addresses.
20. The computing device of claim 19, wherein determining the web page association information corresponding to the business scenario according to the scenario category and/or the keyword matching business scenario comprises:
matching a service scene according to the scene category;
matching search words corresponding to the service scenes according to the keywords;
and determining a search result page corresponding to the service scene according to the search word.
21. The computing device of claim 19, wherein the business scenario comprises at least one of: a product recommendation scene, a multimedia recommendation scene, a game recommendation scene and an application recommendation scene; the recommendation information includes at least one of: product recommendation web pages, multimedia recommendation web pages, game recommendation web pages, application download web pages, audio data, video data, picture data, and applications.
22. A readable storage medium, wherein instructions in the storage medium, when executed by a processor of a computing device, enable the computing device to perform the data processing method of any of method claims 1-7.
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| CN108648009A (en) * | 2018-05-10 | 2018-10-12 | 苏州跃盟信息科技有限公司 | A kind of advertisement sending method and device |
| CN110740088B (en) * | 2018-07-19 | 2023-06-23 | 上海掌门科技有限公司 | Method, device, terminal and medium for recommending and adding social resources |
| CN110866153B (en) * | 2018-08-10 | 2024-08-09 | 北京搜狗科技发展有限公司 | Data processing method and device for data processing |
| CN109003146B (en) * | 2018-08-31 | 2022-07-29 | 百度在线网络技术（北京）有限公司 | Business data popularization method, device, terminal and computer readable storage medium |
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