CN107515869A - A kind of searching method and device, a kind of device for being used to search for - Google Patents

A kind of searching method and device, a kind of device for being used to search for Download PDF

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Publication number
CN107515869A
CN107515869A CN201610425855.8A CN201610425855A CN107515869A CN 107515869 A CN107515869 A CN 107515869A CN 201610425855 A CN201610425855 A CN 201610425855A CN 107515869 A CN107515869 A CN 107515869A
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China
Prior art keywords
picture
search result
result items
webpage
website
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Granted
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CN201610425855.8A
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Chinese (zh)
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CN107515869B (en
Inventor
侯柏岑
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Beijing Sogou Technology Development Co Ltd
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Beijing Sogou Technology Development Co Ltd
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Priority to CN201610425855.8A priority Critical patent/CN107515869B/en
Publication of CN107515869A publication Critical patent/CN107515869A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

The embodiments of the invention provide a kind of searching method and device, a kind of device for being used to search for, method therein specifically includes：Obtain at least one search result items corresponding to search term；At least two frame key pictures are obtained from the website that each search result items are corresponded to belonging to webpage；For the search result items, show the dynamic effect of at least two frame key pictures；Wherein, the key picture showed is with link, so that user, which jumps to the search result items by triggering the key picture, corresponds to webpage corresponding to key picture described in webpage affiliated web site.The embodiment of the present invention can more rich by the dynamic effects of at least two frame key pictures, more fully reflect and the representative information of prominent website, and can improve the renewal frequency that key picture corresponds to leading information.

Description

A kind of searching method and device, a kind of device for being used to search for
Technical field
The present invention relates to the Internet search technology field, more particularly to a kind of searching method and device, A kind of device for being used to search for.
Background technology
At present, caused by the development of internet information content increase so that user filter information when Time is increasingly fixed against search engine.Search engine refers to according to certain strategy, with specific meter Calculation machine program collects information from internet, after tissue and processing are carried out to information, provides the user Search service, and the system that the related information of user's search is showed into user.
User can be inputted during using search engine in the search box that search engine provides Keyword, the webpage or document with the Keywords matching are obtained by search engine inquiry, to be used as search As a result, and certain ordering strategy is utilized, the search result by sequence is returned into user.
At present, when searching for some websites, existing search engine can be taken user in search result Connect with some short chains, so that user connects some page for jumping to website by these short chains, to use Website, more rich leading information is seen in family by search result, corresponding so as to shorten user's arrival The path of the page.
Often customize to obtain by website operator however, the short chain carried in existing search engine connects , for example, website operator can submit the short link information for needing to carry to realize to search engine Above-mentioned customization.So, in actual applications, if the cycle (such as one month) of above-mentioned customization compared with It is long, then the renewal frequency of leading information is easily reduced, so as to influence that there is ageing info web It is preposition.
In addition, the short chain that existing search engine carries in search result the information such as connects, made a summary often The title of some column of website is connected in for the information of high level overview, such as short chain, such high level overview The Limited information of information representation, therefore info web corresponding to tending not to enough fully to reflect and protrude.
The content of the invention
In view of the above problems, it is proposed that the embodiment of the present invention so as to provide one kind overcome above mentioned problem or Searching method, searcher and the device for search to solve the above problems at least in part, this hair Bright embodiment can it is more rich by the dynamic effects of at least two frame key pictures, more fully reflection and The representative information of prominent website, and the renewal frequency that key picture corresponds to leading information can be improved.
In order to solve the above problems, the invention discloses a kind of searching method, including：
Obtain at least one search result items corresponding to search term；
At least two frame key pictures are obtained from the website that each search result items are corresponded to belonging to webpage；
For the search result items, show the dynamic effect of at least two frame key pictures；Wherein, The key picture showed is with link, so that user jumps to institute by triggering the key picture State search result items and correspond to webpage corresponding to key picture described in webpage affiliated web site.
Alternatively, the hot topic of the website belonging to key picture webpage corresponding with the search result items Activity or focus event are related.
Alternatively, it is described that at least two frames pass is obtained from the website that each search result items are corresponded to belonging to webpage The step of key picture, including：
Web ad content and/or picture that the website belonging to webpage includes are corresponded to from the search result items The key picture that at least two frames are related to the search result items is obtained in content.
Alternatively, the web advertisement that the website corresponded to from the search result items belonging to webpage includes The step of at least key picture that two frames are related to the search result items is obtained in content and/or image content Suddenly, including：
Web ad content and/or figure that the website belonging to webpage includes are corresponded to according to the search result items The concern feature of picture in piece content, determine each picture in the web ad content and/or image content Score；
According to the score of each picture, at least two frame pictures are selected as related to the search result items Key picture.
Alternatively, the concern feature includes at least one of following feature：Concern behavior species, Concern behavior quantity, concern number, pay close attention to the time recently and pay close attention to the duration of behavior.
Alternatively, the web advertisement that the website corresponded to from the search result items belonging to webpage includes The step of at least key picture that two frames are related to the search result items is obtained in content and/or image content Suddenly, including：
Web ad content and/or picture that the website belonging to webpage includes are corresponded to from the search result items In content, obtain at least two frames picture related to the search term, as with the search result items phase The key picture of pass.
Alternatively, described the step of obtaining at least two frames picture related to the search term, including：
The popularization keyword of website belonging to search term webpage corresponding with the search result items is entered Row matching；
From web ad content corresponding to the popularization keyword that the match is successful and/or image content, selection At least two frame pictures are as the picture related to the search term.
Alternatively, it is described to be directed to the search result items, show the dynamic of at least two frame key pictures The step of state effect, including：
Dynamic Graph is built, the Dynamic Graph is used to take turns at least two frame key pictures described in stream broadcasting；
The Dynamic Graph is presented in the search result items.
Alternatively, methods described also includes：
Obtain corresponding to the key picture and retouch from the website that the search result items are corresponded to belonging to webpage State text；
During at least dynamic effect of two frame key pictures is showed, the crucial figure is exported Description text corresponding to piece.
Alternatively, methods described also includes：
Obtain corresponding to the key picture and retouch from the website that the search result items are corresponded to belonging to webpage State text；
The description text is converted into audio-frequency information；
During at least dynamic effect of two frame key pictures is showed, the audio letter is played Breath.
Alternatively, it is described that at least two frames pass is obtained from the website that each search result items are corresponded to belonging to webpage The step of key picture, including：
According to the historical search behavior of user, feature is accustomed in the search for obtaining user；
At least two frames are obtained from the website that each search result items are corresponded to belonging to webpage and meet the search habit The picture of used feature, as key picture.
On the other hand, the invention discloses a kind of searcher, including：
As a result acquisition module, for obtaining at least one search result items corresponding to search term；
Picture acquisition module, at least two are obtained for being corresponded to from each search result items in the website belonging to webpage Frame key picture；And
Effect display module, for for the search result items, showing at least two frame key pictures Dynamic effect；Wherein, the key picture showed is with link, so that user passes through described in triggering Key picture jumps to the search result items and corresponded to described in webpage affiliated web site corresponding to key picture Webpage.
Another further aspect, the invention discloses a kind of device for being used to search for, include memory, Yi Jiyi Individual or more than one program, one of them or more than one program storage pass through in memory Configuration is so that either more than one computing device is one or more than one program bag is containing using by one In the instruction for carrying out following operation：
Obtain at least one search result items corresponding to search term；
At least two frame key pictures are obtained from the website that each search result items are corresponded to belonging to webpage；
For the search result items, show the dynamic effect of at least two frame key pictures；Wherein, The key picture showed is with link, so that user jumps to institute by triggering the key picture State search result items and correspond to webpage corresponding to key picture described in webpage affiliated web site.
The embodiment of the present invention includes advantages below：
The searching method and device of the embodiment of the present invention, can be by corresponding to the search result items obtained automatically At least two frame key pictures are presented in search results pages, and above-mentioned key picture can be used for representing to tie search The website that fruit item is corresponded to belonging to webpage plays an important role or the picture of material impact, such as above-mentioned key picture Hot topic activity or focus event that can be to the website belonging to the corresponding webpage of the search result items be related, therefore The information that short chain such as connect, made a summary at the high level overview, this hair are carried in search result items relative to existing scheme Bright embodiment can more rich by the dynamic effects of at least two frame key pictures, more fully reflect and prominent Go out the representative information of website；Also, the key picture that the embodiment of the present invention shows can carry link, can So that user jumps to corresponding target web by the key picture showed described in triggering, and then shorten and use Family reaches the path of corresponding target web.
In addition, the short chain for needing to carry to search engine customization relative to website operator in existing scheme connects The means of information, the key picture that the embodiment of the present invention shows for search result items is from search result items Obtained automatically in website belonging to corresponding webpage, due to can neatly control the acquisition week of key picture Phase (such as 24 hours, 12 hours or 1 hour etc.), thus can effectively improve key picture correspond to it is preposition The renewal frequency of information, there is ageing net so as to be presented in time by search result items to user Stand information.
Also, because the embodiment of the present invention can be showed by the dynamic effect of at least two frame key pictures More more rich information of search result items, therefore can preferably aid in user to judge whether to need to select Select certain search result items, thus saved user's operating time required when selecting search result items and Running cost, improve Consumer's Experience.
Brief description of the drawings
Fig. 1 is a kind of step flow chart of searching method embodiment one of the present invention；
Fig. 2 is a kind of step flow chart of searching method embodiment two of the present invention；
Fig. 3 is a kind of step flow chart of searching method embodiment three of the present invention；
Fig. 4 is a kind of step flow chart of searching method example IV of the present invention；
Fig. 5 is a kind of step flow chart of searching method embodiment five of the present invention；
Fig. 6 is a kind of structured flowchart of searcher embodiment of the present invention；
Fig. 7 is a kind of block diagram of device 900 for being used to search for of the present invention；And
Fig. 8 is a kind of structural representation of server of the present invention.
Embodiment
In order to facilitate the understanding of the purposes, features and advantages of the present invention, with reference to attached The present invention is further detailed explanation with embodiment for figure.
The embodiments of the invention provide a kind of search plan, the program can correspond to webpage from search result items At least two frame key pictures are obtained in affiliated website, and are directed to the search result items, show it is above-mentioned extremely The dynamic effect of few two frame key pictures.The search result that will can be obtained automatically due to the embodiment of the present invention At least two frame key pictures corresponding to are presented in search results pages, and above-mentioned key picture can be used for representing Search result items are corresponded to the website belonging to webpage to play an important role or the picture of material impact, for example, it is above-mentioned Key picture can be belonging to webpage corresponding with the search result items website hot topic activity or focus thing Part is related, and short chain is carried in search result items compared with existing scheme and the high level overview such as connects, make a summary Information, the embodiment of the present invention can more rich, more fully reflect and the representative information of prominent website；And And the key picture that the embodiment of the present invention shows can carry link, and user can be made to show by described Key picture jump to corresponding target web, and then shorten the road that user reaches corresponding target web Footpath.
Embodiment of the method one
Reference picture 1, a kind of step flow chart of searching method embodiment one of the present invention is shown, specifically It may include steps of：
Step 101, obtain at least one search result items corresponding to search term；
Step 102, the crucial figure of at least two frames is obtained from the website that each search result items are corresponded to belonging to webpage Piece；
Step 103, for the search result items, show the dynamic effect of at least two frame key pictures Fruit, wherein, the key picture showed can carry link, so that user is by triggering the pass Key picture jumps to the search result items and corresponds to net corresponding to key picture described in webpage affiliated web site Page.
Searching method provided in an embodiment of the present invention can apply to browser, search engine, search APP (application program, Application), non-search APP etc. have in the application program of function of search, And searching method provided in an embodiment of the present invention can be applied to client application environment corresponding with server In, wherein, client can be located in wired or wireless network with server, pass through the wired or nothing Gauze network, client carry out data interaction with server.
Specifically, client may operate on intelligent terminal, and above-mentioned intelligent terminal can specifically include But it is not limited to：(dynamic image expert compresses by smart mobile phone, tablet personal computer, E-book reader, MP3 Standard audio aspect 3, Moving Picture Experts Group Audio Layer III) player, MP4 (dynamic image expert's compression standard audio aspect 4, Moving Picture Experts Group Audio Layer IV) player, pocket computer on knee, vehicle-mounted computer, desktop computer, machine top Box, intelligent TV set, wearable device etc..
In actual applications, client can provide UI (user interface, User Interface), then use Family can submit search term by interfaces such as the search box on the UI, speech interfaces to client, can be with Understand, the concrete mode that the embodiment of the present invention obtains the search term of user for client is not limited System.
In a kind of alternative embodiment of the present invention, the equivalence class or comprehensive of search engine can be utilized Close database and obtain search result items corresponding to search term, it will be understood that the embodiment of the present invention is for obtaining The detailed process of search result items corresponding to search term is taken not to be any limitation as.
The search term of the embodiment of the present invention can be related to website, so that search result items are including corresponding Website.Above-mentioned website is specifically including but not limited to：It is electric business website, social network sites, forum website, new Hear website, video website etc..Above-mentioned website can have the activity for needing to promote, or, above-mentioned net Stand can have some popular events (for example, website topic event in itself or website announce it is new News event), then the above-mentioned steps 102 of the embodiment of the present invention can be by the hot topic activity with website or focus The related key picture of event is excavated, and it is taken in search result items inside website, therefore The exposure rate of the corresponding popular activity of key picture or focus event can be increased.Therefore, the present invention is implemented Play important work in the website that the above-mentioned key picture of example can be used for representing to correspond to search result items belonging to webpage With or material impact picture, such as above-mentioned key picture can webpage corresponding with the search result items The hot topic activity of affiliated website or focus event are related.Also, the crucial figure that the embodiment of the present invention shows Piece can carry link so that user can directly by clicking on the key picture, into correlation webpage, Therefore the path that user reaches corresponding target web can be shortened.
For example, when above-mentioned search term includes " Jingdone district ", its search result items is corresponded to belonging to webpage Website may include：Electric business website " Jingdone district ", because electric business website " Jingdone district " is generally every one section Time can all promote certain activity, and the image content corresponding to arrangement in the webpage of its website, therefore The embodiment of the present invention can excavate popular activity from the webpage of its website by above-mentioned steps 102 and correspond to Key picture so that user can directly by clicking on the key picture, into correlation webpage, look into See the web page contents of related popular activity in the website of Jingdone district.And for example, include in above-mentioned search term " my god During margin ", the website that its search result items corresponds to belonging to webpage may include：Forum website " water wood ", Because forum website " water wood " generally can all have corresponding ten big hot topic topics daily, and in its net In the webpage stood arrangement corresponding to image content, therefore the embodiment of the present invention can by above-mentioned steps 102 from Key picture corresponding to hot issue is excavated in the webpage of its website so that user can directly pass through a little The key picture is hit, into the webpage of correlation, checks the webpage of related hot issue in " water wood " website Content.And for example, when above-mentioned search term includes " Sohu ", its search result items corresponds to webpage institute The website of category may include：News website " Sohu ", due to news website " Sohu " generally daily all Can have corresponding focus event content, and the image content corresponding to arrangement in the webpage of its website, Therefore the embodiment of the present invention can excavate focus event pair by above-mentioned steps 102 from the webpage of its website The key picture answered so that user can directly by clicking on the key picture, into correlation webpage, Check the web page contents of associated focal event in " Sohu " website.
In a kind of alternative embodiment of the present invention, search term is related to website can specifically to be included：On The keyword of website can be included by stating in search term, or between above-mentioned search term and the keyword of website Matching degree be more than matching threshold.For example, the pass of electric business website " Jingdone district " can be included in search term Keyword " Jingdone district ".And for example, the keyword of search term " high-heeled shoes " and electric business website " Taobao " it Between matching degree be more than matching threshold, therefore can consider search result corresponding to search term " high-heeled shoes " Item can include electric business website " Taobao ".Certainly, above-mentioned search term can include the pass of website simultaneously Keyword and the matching degree between the keyword of website are more than the vocabulary of matching threshold, for example, " Taobao's high-heeled shoes " etc..It is appreciated that above-mentioned search term can simultaneously including website keyword, And the matching degree between the keyword of website is less than the vocabulary of matching threshold, such as " water wood XxID ", " water wood xx events " etc., wherein, " xxID " represents certain of forum website " water wood " Individual user account, " xx events " represent some topic event of forum website " water wood ".It can manage Solution, the embodiment of the present invention are not any limitation as specific search term.
In another alternative embodiment of the present invention, above-mentioned steps 102 can be according to certain acquisition week Phase carry out key picture acquisition, wherein, those skilled in the art can according to practical application request, The acquisition cycle of key picture is neatly controlled, the acquisition cycle can specifically include：24 hours, 12 Hour, 1 hour even 48 hours etc..Alternatively, because the activity of website is generally issued at night, Therefore night-time hours (such as 22:00-07:00) the less acquisition cycle can be used, non-night-time hours are (such as 07:00-22:00) the larger acquisition cycle can be used, it will be understood that the embodiment of the present invention is for specific The acquisition cycle be not any limitation as.
In another alternative embodiment of the present invention, spiders can be utilized to obtain search result items The webpage of website belonging to corresponding webpage, or, can be provided using website operator first is preset Interface obtains the webpage that search result items correspond to the website belonging to webpage.Further, it is possible to tied from search Fruit item corresponds to key picture corresponding to extraction in the webpage of the website belonging to webpage, it will be understood that this hair Bright embodiment is not any limitation as the specific acquisition modes of key picture.
In actual applications, institute can be showed (such as technologies such as animation, Dynamic Graphs) using multimedia technology The dynamic effect of at least two frame key pictures is stated, to show the more of search result items by dynamic effect More rich information.For example, in a kind of alternative embodiment of the present invention, it is above-mentioned to be directed to the search Result items, show the step 103 of at least dynamic effect of two frame key pictures, can specifically wrap Include：Dynamic Graph is built, the Dynamic Graph is used to take turns at least two frame key pictures described in stream broadcasting；By described in Dynamic Graph is presented in the search result items；Alternatively, the file format of Dynamic Graph can be with For .flv .swt etc..For example, when the quantity of key picture is N, can be right in a certain order N frames key picture carries out wheel stream broadcasting, it is alternatively possible to play the process per frame key picture In, play corresponding to numbering (such as 1,2,3 ... N), then receiving triggering for certain numbering During operation, broadcasting pictures can be rested on corresponding current key picture, so that user is carefully Understand the content of current key picture.In addition, in the trigger action stopping for above-mentioned numbering, can To continue the wheel stream broadcasting of at least two frame key pictures.
Also, the key picture that the embodiment of the present invention shows can carry link, therefore be directed to receiving During the trigger action of above-mentioned key picture, search result items can be jumped to and corresponded in webpage affiliated web site Webpage corresponding to the key picture.By taking electric business website " Jingdone district " as an example, its numbering is 1,2,3,4 Key picture respectively with " electrical equipment " activity, " paper diaper " activity, " kitchen and bath " activity and " zero Food " activity is related, then when receiving the clicking operation for the key picture for being 1 for numbering, Ke Yijin Enter the page corresponding to " electrical equipment " activity.
It should be noted that except for the search result items, showing the crucial figure of at least two frames Outside the dynamic effect of piece, the embodiment of the present invention can also show except above-mentioned at least two frame key pictures Outside content, such as content of text, video content, wherein, text content can include tradition Title, the content such as summary.
In a kind of alternative embodiment of the present invention, the above method of the embodiment of the present invention can also wrap Include：Description corresponding to the key picture is obtained from the website that each search result items are corresponded to belonging to webpage Text；During at least dynamic effect of two frame key pictures is showed, the key is exported Description text corresponding to picture.Foregoing description text can be used for the corresponding activity of description key picture or event. For example, foregoing description text can be used for the dynamics of the corresponding activity of description key picture, such as " paper diaper are full 499 subtract 120 ", " electrical equipment full 2000 subtract 100 " etc.；Or foregoing description text can be used for describing In the topic event or media event of website, such as keyword of topic event or media event, summary Hold.In actual applications, it can correspond to from each search result items and be carried in the webpage of the website belonging to webpage Description text corresponding to key picture is taken, or, each search result items are corresponded to the website belonging to webpage Web page contents analyzed to obtain describing text corresponding to key picture, it will be understood that the present invention Embodiment is not any limitation as specific description text and its acquisition modes.
It is described to show at least two frame key pictures in another alternative embodiment of the present invention Dynamic effect during, the step of exporting description text corresponding to the key picture, specifically may be used With including：The description text is converted into audio-frequency information, and is showing at least two frame key pictures Dynamic effect during, play above-mentioned audio-frequency information.This alternative embodiment can be to foregoing description Text carries out speech recognition, to obtain corresponding audio-frequency information, and can be fused to the audio-frequency information The dynamic of key picture shows process.
For example, the first Dynamic Graph can be constructed according to key picture, and showing first Dynamic Graph Meanwhile play audio-frequency information corresponding to the crucial content of text.And for example, can be according to key picture The first Dynamic Graph is constructed, and the captions of the first Dynamic Graph are constructed according to description text, and is showing this While first Dynamic Graph and captions, audio-frequency information corresponding to the captions is played.It is appreciated that this Inventive embodiments show the specific fusion of process for the audio-frequency information to be fused to the dynamic of key picture Process is not any limitation as.
Certainly, in another alternative embodiment of the present invention, the above method of the embodiment of the present invention may be used also With including：Obtained from the website that each search result items are corresponded to belonging to webpage corresponding to the key picture Text is described；The description text is converted into audio-frequency information, and is showing the crucial figure of at least two frames During the dynamic effect of piece, above-mentioned audio-frequency information is played.This alternative embodiment can retouch to above-mentioned State text and carry out speech recognition, to obtain corresponding audio-frequency information, and the audio-frequency information can be merged Dynamic to key picture shows process.
It should be noted that each search result items of the embodiment of the present invention can be provided with corresponding show Region, this shows the optional position that region can be located at webpage, and the above-mentioned size for showing region also can be by Those skilled in the art determine according to practical application request, it will be understood that the embodiment of the present invention is for search The particular location for showing region of result items and specific size are not any limitation as.
To sum up, the searching method of the embodiment of the present invention, can be by corresponding to the search result items obtained automatically At least two frame key pictures are presented in search results pages, and above-mentioned key picture can be used for representing to tie search The website that fruit item is corresponded to belonging to webpage plays an important role or the picture of material impact, such as above-mentioned key picture Activity or event that can be to the website belonging to the corresponding webpage of the search result items be related, compared with existing There is scheme to carry the information that short chain such as connect, made a summary at the high level overview, the embodiment of the present invention in search result items Can more rich by the dynamic effects of at least two frame key pictures, more fully it reflect and prominent website Representative information；Also, the key picture that the embodiment of the present invention shows can carry link, can make user Corresponding target web is jumped to by the key picture showed, and then shortens user and reaches corresponding mesh Mark the path of webpage.
In addition, the short chain for needing to carry to search engine customization relative to website operator in existing scheme connects The means of information, the key picture that the embodiment of the present invention shows for search result items is from search result items Obtained automatically in website belonging to corresponding webpage, due to can neatly control the acquisition week of key picture Phase (such as 24 hours, 12 hours or 1 hour etc.), thus can effectively improve key picture correspond to it is preposition The renewal frequency of information, there is ageing net so as to be presented in time by search result items to user Stand information.
Also, searched because the embodiment of the present invention can be showed by the dynamic effect of at least two frame key pictures More more rich information of rope result items, therefore can preferably aid in user to judge whether to need to select certain One search result items, therefore saved user's operating time required when selecting search result items and operation Cost, improve Consumer's Experience.In other words, even if user is without the key picture that shows described in clicking on, Also corresponding information has been browsed in search results pages, the embodiment of the present invention still is able to improve search effect Rate.
Embodiment of the method two
Reference picture 2, a kind of step flow chart of searching method embodiment two of the present invention is shown, specifically It may include steps of：
Step 201, obtain at least one search result items corresponding to search term；
Step 202, the web ad content that the website belonging to webpage includes is corresponded to from the search result items And/or the key picture that at least two frames are related to the search result items is obtained in image content；
Step 203, for the search result items, show the dynamic effect of at least two frame key pictures Fruit, wherein, the key picture showed can carry link, so that user is by triggering the pass Key picture jumps to the search result items and corresponds to net corresponding to key picture described in webpage affiliated web site Page.
Relative to embodiment of the method one shown in Fig. 1, the present embodiment can be out of, website includes web advertisement Hold and excavate the key picture related to the hot topic activity of website, and/or, can be from the picture that website includes The popular movable or related focus event key picture to website is excavated in content, and excavation is obtained Key picture be illustrated in search results pages, so, user click on above-mentioned key picture when, can be fast Speed enters activity landing page or content pages corresponding to the key picture, therefore substantially reduces user's arrival The premium content of website or the path of promotional content.
In actual applications, web advertisement (banner figures) is built with forms such as GIF, JPG, Flash Vertical image file, it is positioned in website and webpage and is used for showing ad content corresponding to the activity of website. The web advertisement that website includes can be grabbed search listing page and is shown by the present embodiment, due to net Width advertisement is generally movable related to website, therefore user can click on key picture interested, directly Into corresponding activity landing or content pages.In addition, can also to increase web wide for the embodiment of the present invention Accuse at least one of the exposure rate of institute's carrying activity, lifting website, advertising platform and search engine Income.
, can be in electric business website when search term is " Jingdone district " in one kind application example of the present invention Corresponding to the web advertisement that displaying electric business website " Jingdone district " includes in search result corresponding to " Jingdone district " Key picture, and in description text corresponding to the displaying of the right side of the key picture, wherein, description text It is movable that this can be used for illustrating corresponding to the key picture, such as describe text " paper diaper full 499 subtract 120, Articles for use toy full 199 subtracts 100 ", " kitchen cleaning full 199 subtracts 100, tissue pumps full 99 and subtracts 50 " Etc. the dynamics for being used to describe the corresponding activity of key picture.It is appreciated that foregoing description text can be with With the motion of key picture, for example, during wheel stream broadcasting is carried out to N frames key picture, can To be showed for the key picture of current presentation in the form of captions or audio or dynamic picture pair The description text answered, it will be understood that the embodiment of the present invention is for describing the specific ways of presentation of text not It is any limitation as.
In a kind of alternative embodiment of the present invention, the layout of usual website and webpage has certain rule Rule, therefore web advertisement can be obtained according to this rule in the band of position of website and webpage, and from the position Put web advertisement corresponding to the acquisition of region.It is appreciated that the acquisition modes of the web advertisement of above-mentioned website Example is intended only as, the code of website and webpage can also actually be analyzed, with corresponding to acquisition Web advertisement, or, the second preset interface that can also be provided by website operator obtains website Web advertisement, the embodiment of the present invention are not limited for the specific acquisition modes of the web advertisement of website System.
The image content that website includes can be the picture element included in website and webpage.Above-mentioned website The image content of webpage can specifically include：In the picture that the homepage or landing page of website include All image contents that the website and webpage such as appearance and sublink image content are included.Generally, website Homepage or landing page include multiple sublinks, above-mentioned sublink can be used for will expression from homepage or Person lands the annexation that page points to a target, and the target can be that webpage can also be particular content (such as picture, video), then the sublink image content of the embodiment of the present invention is available for expression website Image content corresponding to sublink.The embodiment of the present invention is exactly in the picture included from website and webpage The activity that can carry website or the key picture of event are obtained in appearance, by acquired key picture It is exposed as leading information.Wherein, above-mentioned landing page can be landing page, namely user passes through Search engine accesses first page during website.
In a kind of alternative embodiment of the present invention, the code of website and webpage can be analyzed, with The code of image content is obtained, and then obtains corresponding image content, it will be understood that the present invention is implemented Example is not any limitation as the specific acquisition modes of image content.
In actual applications, the web ad content and/or image content that website includes include picture Quantity is generally more, if showed in the lump using all pictures as key picture, will expend substantial amounts of exhibition Between current and show resource etc. and show cost, and some pictures are probably limited to the Attraction Degree of user , therefore the waste for showing cost can be caused.In view of the above-mentioned problems, in a kind of optional reality of the present invention Apply in example, the web ad content that the website corresponded to from the search result items belonging to webpage includes And/or the step of at least two frames key picture related to the search result items is obtained in image content 202, it can specifically include：
Step A1, corresponded to according to the search result items in the web advertisement that the website belonging to webpage includes The concern feature of picture, determines the web ad content and/or image content in appearance and/or image content In each picture score；
Step A2, the score according to each picture, select at least two frame pictures as with the search result The related key picture of item.
This alternative embodiment can be according to the concern spy of picture in web ad content and/or image content Sign, determine to be used for the score for weighing user's attention rate corresponding to each picture, generally, the score of picture is got over Height, then user's attention rate of its measurement is higher, then the corresponding activity of picture is bigger for popular movable probability, Or picture correspond to event be focus event probability it is bigger.In actual applications, step A2 can be according to All web ad contents and/or image content are ranked up according to the score of picture, and according to from height to N frames picture before low sequential selection, as key picture；Or can be out of all web advertisements Score is selected to be more than the picture of score threshold in appearance and/or image content, as key picture.
By taking electric business website as an example, its web ad content is usually located in homepage and subpage, and homepage Also tend to that at least one region is provided with web advertisement, it is so, included in its web ad content The quantity of picture is typically larger than the quantity N of key picture needed for search result.And this alternative embodiment can To select the figure of user's attention rate highest (such as clicking rate highest) in the web ad content that includes from website Piece, therefore can be by the key picture corresponding to the most hot activity of electric business website as key picture It is presented in search results pages.
By taking forum website as an example, picture generally corresponds to whole forum included in its web ad content Hot issue event, and the quantity of picture is typically smaller than search result included in its web ad content Needed for key picture quantity N, therefore can using picture included in its web ad content as Key picture, the key picture corresponding to the hot issue event of forum website is presented in search knot Fruit page.In addition, though to include picture more for its image content, but therefrom user can be selected to pay close attention to The picture of highest (user's clicking rate of such as some space of a whole page is higher) is spent as key picture, therefore can be incited somebody to action Key picture corresponding to the more concerned topic event of forum website is presented in search results pages.
By taking news website as an example, typically smaller than searched in the quantity that its web ad content includes picture As a result during the quantity N of required key picture, picture included in its web ad content can be made For key picture.At the same time it can also select user's attention rate highest (such as some version from its image content User's clicking rate in face is higher) picture as key picture, therefore being capable of most being closed news website Key picture corresponding to note and more concerned topic event is presented in search results pages.
For other websites such as social network sites, video website, due to the acquisition of its key picture Journey is similar with the acquisition process of the key picture of above-mentioned electric business website, forum website and news website, therefore Therefore not to repeat here, cross-referenced.For example, preferentially it can select to close from web ad content Key picture, can be from figure when the quantity of the key picture selected from web ad content is less than N Crucial key picture in piece content, so that the quantity of key picture reaches N.
It should be noted that for video website, due to generally including largely to regard in its webpage Frequency sublink, therefore alternatively, include except corresponding to the website belonging to webpage from the search result items Obtained in web ad content and/or image content, at least two frames are crucial corresponding to the search result items Outside picture, user's attention rate highest target video subchain can also be selected from its video sublink Connect, and determine most representational picture frame as corresponding for selected target video sublink Key picture.For example, the picture that can be corresponded to target video sublink included by webpage is cut Screen, to obtain corresponding key picture, and for example, target video sublink can be corresponded to video (except wide Accuse outer) the first picture frame or climax parts corresponding to picture frame be used as corresponding to key picture, can be with Understand, the embodiment of the present invention is most representative for being determined for selected target video sublink Picture frame detailed process of key picture as corresponding to be not any limitation as.
In a kind of alternative embodiment of the present invention, above-mentioned concern feature can specifically include following feature At least one of：Concern behavior species, concern behavior quantity, concern number, when paying close attention to recently Between and concern behavior duration.Wherein, concern behavior species can specifically include：Click on Behavior, collection behavior, forwarding behavior, thumb up behavior, comment behavior etc..
Alternatively, concern time gap is current nearer recently, then corresponding attention rate is higher；To click on Exemplified by behavior, the access duration (residence time) after it is clicked on is more long, represents that user is paid close attention to it Degree is higher, if conversely, the access duration after its click is less than time threshold (5s), then it represents that use Family is lost interest in it, therefore, can be filtered out.In the concern feature calculation score according to webpage During, being generally concerned with that attention rate corresponding to feature is higher, then the score value of score is higher, namely two Person can have proportional relation.
, can be respectively for corresponding to every kind of concern behavior calculating in one kind application example of the present invention Subitem score, then, all subitem scores are weighted average.Wherein it is possible to according to concern The duration of the concern number of behavior, nearest concern behavior and concern behavior calculates above-mentioned itemize Point.Alternatively, every kind of concern behavior can have corresponding weight, for example, the power of the behavior of click Weight is 0.8, collection behavior, forwarding behavior, thumb up behavior, comment on behavior weight be 0.05 etc., It is appreciated that the embodiment of the present invention for specific concern behavior species, its corresponding weight and Detailed process according to the concern feature calculation score of picture is not any limitation as.
To sum up, the searching method of the embodiment of the present invention, can be dug from the web ad content that website includes The key picture related to the hot topic activity of website is dug, and/or, can be from the image content that website includes Middle excavation and the key picture that the hot topic of website is movable or focus event is related, and obtained pass will be excavated Key picture presentation is in search results pages；So, hot topic activity or the focus event phase of website can be increased The exposure rate of the key picture corresponding informance of pass, also, when user clicks on above-mentioned key picture, can Activity landing page or content pages corresponding to the key picture are rapidly entered, therefore substantially reduces user and arrives Up to the premium content of website or the path of promotional content.
Embodiment of the method three
Reference picture 3, a kind of step flow chart of searching method embodiment three of the present invention is shown, specifically It may include steps of：
Step 301, obtain at least one search result items corresponding to search term；
Step 302, the web ad content that the website belonging to webpage includes is corresponded to from the search result items And/or in image content, obtain at least two frames picture related to the search term, as with the search The related key picture of result items；
Step 303, for the search result items, show the dynamic effect of at least two frame key pictures Fruit, wherein, the key picture showed is with link, so that user is by triggering the crucial figure Piece jumps to the search result items and corresponds to webpage corresponding to key picture described in webpage affiliated web site.
In actual applications, above-mentioned search term except with website mutually outside the Pass, it is also possible to carry clearly Search intention, for example, the search intention of " Taobao's high-heeled shoes " is the height in electric business website " Taobao " With the related commodity of footwear, and for example, the search intention of " Jingdone district sticker book " is electric business website " Jingdone district " On " sticker book " related commodity, for another example, the search intention of " water wood hole father female " is forum's net Model of " hole father female " correlation stood on " water wood " etc..
Relative to embodiment of the method one shown in Fig. 1, the present embodiment can correspond to net from the search result items In web ad content and/or image content that website belonging to page includes, obtain at least two frames and searched with described The related picture of rope word, as the key picture related to the search result items；Because search term is usual Clear and definite search intention is carried, therefore can obtain and more agree with the key that above-mentioned search term corresponds to search intention Picture.
In a kind of alternative embodiment of the present invention, website can be directed to corresponding to the setting of some keyword Activity.For example, electric business website " Taobao " can be directed to keyword " high-heeled shoes " or " women's shoes " Popularization activity corresponding to setting, also, above-mentioned popularization activity can have corresponding picture, and it is optional Ground, the picture can be present in web advertisement, be " Taobao's high-heeled shoes " in search term so When, above-mentioned steps 302 can correspond to the net that the website belonging to webpage includes from the search result items first In width ad content and/or image content obtain, the picture related to the search term, it is assumed that with it is described The related picture of search term specifically includes：The keyword " high-heeled shoes " or " women's shoes " that Taobao is set Picture corresponding to popularization activity, so, can be by the popularization activity of " high-heeled shoes " or " women's shoes " Corresponding picture is presented in search results pages as key picture, more agrees with above-mentioned search to provide a user Rope word corresponds to the key picture of search intention so that user can enter directly by clicking on the key picture Enter correlation webpage, check in Taobao website with " high-heeled shoes " or " women's shoes " related promotional activity Web page contents.Similarly, electric business website " Jingdone district " can be directed to keyword " books " or " paster Popularization activity corresponding to book " setting, so, when search term is " Jingdone district sticker book ", it can incite somebody to action Picture corresponding to popularization activity corresponding to " books " or " sticker book " is presented in as key picture Search results pages, to provide a user the key picture for more agreeing with above-mentioned search term and corresponding to search intention, make User can directly by clicking on the key picture, into correlation webpage, check in the website of Jingdone district with The web page contents of " books " or " sticker book " related promotional activity.
In another alternative embodiment of the present invention, forum website or news website can be directed to certain Column corresponding to the setting of topic event, above-mentioned column can have corresponding picture, alternatively, the figure Piece can be present in web advertisement, so, when search term is related to topic event, above-mentioned step Rapid 302 can correspond to the web ad content that the website belonging to webpage includes from the search result items first And/or obtained in image content, the picture related to the search term.For example, it is " water in search term During wood hole father female ", such as " hole father female ", " greedy two generations " that can be from forum website " water wood " Or in web ad content corresponding to the column of " fat house sparrow " and/or image content obtain, with it is described The related picture of search term, to provide a user the key more agreed with above-mentioned search term and correspond to search intention Picture so that user, into the webpage of correlation, can check " water directly by clicking on the key picture The web page contents of related hot issue in wood " website.Similarly, it is " Sohu Ma Hang " in search term When, the picture of " Ma Hang " corresponding column can be presented in search results pages as key picture, with Provide a user and more agree with the key picture that above-mentioned search term corresponds to search intention so that user can be direct By clicking on the key picture, into the webpage of correlation, associated focal event in " Sohu " website is checked Web page contents.
In another alternative embodiment of the present invention, concern can be more than to user's attention rate of website The activity of degree threshold value or topic event are analyzed, and to obtain corresponding popularization keyword, and are established Promote the mapping relations between picture in keyword and web ad content and/or image content.So, Above-mentioned steps 302 can close the popularization of the website belonging to above-mentioned search term webpage corresponding with search result items Keyword is matched, and from web ad content and/or picture corresponding to the popularization keyword that the match is successful In content, at least two frame pictures are selected as the picture related to the search term.Alternatively, matching When degree is more than matching threshold (such as 85% numerical value), it is believed that the match is successful for the two, it will be understood that The embodiment of the present invention is not any limitation as the actual conditions that the match is successful.
It is appreciated that above-mentioned matched above-mentioned search term to obtain at least two frames with promoting keyword The process of the picture related to the search term is intended only as alternative embodiment, in fact, this area skill Art personnel can also use other acquisition process according to practical application request, for example, by above-mentioned search term with The description text of picture is carried out the process such as matching, and the embodiment of the present invention is tied for step 302 from the search Fruit item is corresponded in the web ad content and/or image content that the website belonging to webpage includes, and obtains at least two The detailed process of the frame picture related to the search term is not any limitation as.
To sum up, the searching method of the present embodiment can correspond to the net belonging to webpage from the search result items In web ad content and/or image content that station includes, it is related to the search term to obtain at least two frames Picture, as the key picture related to the search result items；Because search term generally carries clearly Search intention, therefore can obtain and more agree with the key picture that above-mentioned search term corresponds to search intention, and will Above-mentioned key picture is presented in search results pages, and then provides a user and more agree with above-mentioned search term correspondingly The key picture of search intention.
Embodiment of the method four
Reference picture 4, a kind of step flow chart of searching method example IV of the present invention is shown, specifically It may include steps of：
Step 401, obtain at least one search result items corresponding to search term；
Step 402, the historical search behavior according to user, obtain the search custom feature of user；
Step 403, obtain at least two frames from the website that each search result items are corresponded to belonging to webpage and meet The picture of search custom feature is stated, as key picture；
Step 404, for the search result items, show the dynamic effect of at least two frame key pictures Fruit, wherein, the key picture showed can carry link, so that user is by triggering the pass Key picture jumps to the search result items and corresponds to net corresponding to key picture described in webpage affiliated web site Page.
Relative to embodiment of the method one shown in Fig. 1, the present embodiment can correspond to webpage from each search result items The key picture that at least two frames meet the search custom feature of user is obtained in affiliated website；Wherein, should Custom feature is searched for can be used for representing personalized search hobby and personalization of the user in preset time period Information requirement, the preset time period can be presetting length period (it is such as nearest one month, nearest one Week etc.), therefore the key picture for agreeing with its personalized search hobby and information requirement can be provided a user.
In actual applications, above-mentioned historical search behavior can be user search engine, search APP, The caused behavior under various search scenes such as search module of website.For example, nearest one month of user A Continually use search term " lindane " in a search engine, then illustrate user A for shuttlecock fan, And be the bean vermicelli of soccer star's " lindane ", therefore the brand campaigns pair that soccer star's " lindane " of website can be represented The picture answered is as key picture so that user A can be directly by clicking on the key picture, into phase The webpage of pass, checks the web page contents of the activity of affiliated brand in the website of such as electric business website, and then can be with Meet user A star-pursuing demand.And for example, nearest one week of user B is continually in different electric business websites Using search term " air-conditioning ", then illustrate that user B has the purchasing demand of " air-conditioning ", then can be by net Picture is as key picture corresponding to the activity of " air-conditioning " correlation stood so that user B can directly lead to Cross and click on the key picture, into the webpage of correlation, check the web page contents of correlated activation in electric business website, And then it can meet that user B commodity select demand.For another example, user C continually draws in search recently Hold up the middle use search term related to certain forum's event, then can be related to forum's event by website Picture is as key picture so that user C can be directly by clicking on the key picture, into correlation Webpage, the web page contents of correlated activation in forum website are checked, and then user B information need can be met Ask.
In actual applications, the data of historical search behavior can specifically include：Historical search word and history Search time etc., then historical search word and historical search time that can be to user count, for example, The number occurred to historical search word counts, and number more at most can more reflect the search custom of user； And for example, the historical search time is more late, can more reflect search custom of user etc..It may finally be searched from history Occurrence number is selected in rope word at most and the historical search word of historical search time the latest is as target histories Search term, and the target histories search term is matched with the popularization keyword of website, it is big in matching degree When matching threshold, it is believed that the match is successful for the two, therefore can be by the popularization keyword that the match is successful Corresponding picture, as the picture related to the target histories search term.
To sum up, the present embodiment obtains at least two frames symbol from the website that each search result items are corresponded to belonging to webpage The key picture of the search custom feature at family is shared, can provide a user and agree with its personalized search hobby With the key picture of individual information needs.
Embodiment of the method five
Reference picture 5, a kind of step flow chart of searching method embodiment five of the present invention is shown, specifically It may include steps of：
Step 501, obtain at least one search result items corresponding to search term；
Step 502, judge that the search result items are corresponded in the web advertisement that the website belonging to webpage includes Appearance whether there is, if so, then performing step 503, otherwise perform step 505；
Step 503, the web ad content that the website belonging to webpage includes is corresponded to from the search result items It is middle to obtain the key picture related to the search result items；
Whether the quantity of key picture reaches preset value N acquired in step 504, judgment step 503, if It is then to perform step 506, otherwise performs step 505；
Step 505, correspond to from the search result items and obtained in the image content that the website belonging to webpage includes The key picture related to the search result items is taken, and performs step 506；
Step 506, for the search result items, show acquired in step 503 and step 505 extremely The dynamic effect of few two frame key pictures, wherein, the key picture showed can carry link, So that user, which jumps to the search result items by triggering the key picture, corresponds to webpage affiliated web site Described in webpage corresponding to key picture.
It should be noted that when the judged result of step 502 is no, can also be according to existing scheme Logic scans for showing for result items.
It should be noted that for embodiment of the method, in order to be briefly described, therefore it is all expressed as one The athletic performance combination of series, but those skilled in the art should know, the embodiment of the present invention is not Limited by described athletic performance order, because according to the embodiment of the present invention, some steps can be with Carry out using other orders or simultaneously.Secondly, those skilled in the art should also know, specification Described in embodiment belong to preferred embodiment, involved athletic performance not necessarily this hair Necessary to bright embodiment.
Device embodiment
Reference picture 6, a kind of structured flowchart of searcher embodiment of the present invention is shown, specifically can be with Including：As a result acquisition module 601, picture acquisition module 602 and effect display module 603.
Wherein, the above results acquisition module 601, for obtaining at least one search knot corresponding to search term Fruit item；
Above-mentioned picture acquisition module 602, obtained for being corresponded to from each search result items in the website belonging to webpage Take at least two frame key pictures；And
The effect above display module 603, for for the search result items, showing at least two frames The dynamic effect of key picture；Wherein, the key picture showed is with link, so that user passes through Trigger the key picture and jump to the search result items and correspond to described in webpage affiliated web site crucial figure Webpage corresponding to piece.
In a kind of alternative embodiment of the present invention, the key picture can be with the search result items The hot topic activity of website belonging to corresponding webpage or focus event are related.
In another alternative embodiment of the present invention, above-mentioned picture acquisition module 602, it can specifically wrap Include：
First picture acquisition submodule, include for corresponding to the website belonging to webpage from the search result items Web ad content and/or image content in obtain the pass that at least two frames are related to the search result items Key picture.
In another alternative embodiment of the present invention, above-mentioned first picture acquisition submodule, specifically may be used With including：
Score determining unit, the net included for corresponding to the website belonging to webpage according to the search result items The concern feature of picture in width ad content and/or image content, determine the web ad content and/or The score of each picture in image content；And
Picture selecting unit, for the score according to each picture, select at least two frame pictures as with it is described The related key picture of search result items.
In another alternative embodiment of the present invention, the concern feature can specifically include following special At least one of sign：Concern behavior species, concern behavior quantity, concern number, when paying close attention to recently Between and concern behavior duration.
In a kind of alternative embodiment of the present invention, the first picture acquisition submodule specifically can be with Including：
Search term picture concerned acquiring unit, for corresponding to the website belonging to webpage from the search result items Including web ad content and/or image content in, obtain at least two frames figure related to the search term Piece, as the key picture related to the search result items.
In another alternative embodiment of the present invention, above-mentioned search term picture concerned acquiring unit is specific It can include：
Coupling subelement, for the website belonging to by search term webpage corresponding with the search result items Popularization keyword matched；And
Subelement is selected, for from web ad content and/or figure corresponding to the popularization keyword that the match is successful In piece content, at least two frame pictures are selected as the picture related to the search term.
In another alternative embodiment of the present invention, the effect display module 603, it can specifically wrap Include：
Submodule is built, for building Dynamic Graph, the Dynamic Graph is used to take turns at least two frames described in stream broadcasting Key picture；And
Show submodule, for the Dynamic Graph to be presented in the search result items.
In another alternative embodiment of the present invention, described device can also include：
Text acquisition module, for being corresponded to from the search result items in the website belonging to webpage described in acquisition Description text corresponding to key picture；
Text output module, for showing the process of at least dynamic effect of two frame key pictures In, export description text corresponding to the key picture.
In a kind of alternative embodiment of the present invention, said apparatus can also include：
Text acquisition module, for being corresponded to from the search result items in the website belonging to webpage described in acquisition Description text corresponding to key picture；
Conversion module, for the description text to be converted into audio-frequency information；
Playing module, for during at least dynamic effect of two frame key pictures is showed, broadcasting Put the audio-frequency information.
In another alternative embodiment of the present invention, the picture acquisition module 602 can specifically wrap Include：
Feature acquisition submodule, for the historical search behavior according to user, the search for obtaining user is accustomed to Feature；
Second picture acquisition submodule, obtained for being corresponded to from each search result items in the website belonging to webpage At least two frames meet the picture of the search custom feature, as key picture.
For device embodiment, because it is substantially similar to embodiment of the method, so the ratio of description Relatively simple, the relevent part can refer to the partial explaination of embodiments of method.
Each embodiment in this specification is described by the way of progressive, and each embodiment stresses Be all difference with other embodiment, between each embodiment identical similar part mutually referring to .
On the device in above-described embodiment, the concrete mode that wherein modules perform operation is having Close and be described in detail in the embodiment of this method, explanation will be not set forth in detail herein.
Fig. 7 is a kind of block diagram of device 900 for being used to search for according to an exemplary embodiment.Example Such as, device 900 can be mobile phone, computer, digital broadcast terminal, messaging devices, swim Play console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc..
Reference picture 7, device 900 can include following one or more assemblies：Processing component 902, is deposited Reservoir 904, power supply module 906, multimedia groupware 908, audio-frequency assembly 910, input/output (I/O) Interface 912, sensor cluster 914, and communication component 916.
The integrated operation of the usual control device 900 of processing component 902, such as with display, call, Data communicate, and camera operation and record operate associated operation.Treatment element 902 can include one Or multiple processors 920 carry out execute instruction, to complete all or part of step of above-mentioned method.In addition, Processing component 902 can include one or more modules, be easy between processing component 902 and other assemblies Interaction.For example, processing component 902 can include multi-media module, to facilitate multimedia groupware 908 Interaction between processing component 902.
Memory 904 is configured as storing various types of data to support the operation in equipment 900.This The example of a little data includes the instruction of any application program or method for being operated on device 900, connection It is personal data, telephone book data, message, picture, video etc..Memory 904 can be by any types Volatibility or non-volatile memory device or combinations thereof realize, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), erasable programmable is read-only to be deposited Reservoir (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic is deposited Reservoir, flash memory, disk or CD.
Power supply module 906 provides electric power for the various assemblies of device 900.Power supply module 906 can include Power-supply management system, one or more power supplys, and other are for device 900 with generating, managing and distributing electricity The associated component of power.
Multimedia groupware 908 is included in one output interface of offer between described device 900 and user Screen.In certain embodiments, screen can include liquid crystal display (LCD) and touch panel (TP). If screen includes touch panel, screen may be implemented as touch-screen, to receive the input from user Signal.Touch panel includes one or more touch sensors with sensing touch, slip and touch panel Gesture.The touch sensor can not only sensing touch or sliding motion action border, but also Detect the duration and pressure related to the touch or slide.In certain embodiments, more matchmakers Body component 908 includes a front camera and/or rear camera.When equipment 900 is in operator scheme, During such as screening-mode or video mode, front camera and/or rear camera can receive outside more matchmakers Volume data.Each front camera and rear camera can be a fixed optical lens systems or tool There is focusing and optical zoom capabilities.
Audio-frequency assembly 910 is configured as output and/or input audio signal.For example, audio-frequency assembly 910 Including a microphone (MIC), when device 900 is in operator scheme, such as call model, record mould When formula and speech recognition mode, microphone is configured as receiving external audio signal.The audio letter received Number it can be further stored in memory 904 or be sent via communication component 916.In some embodiments In, audio-frequency assembly 910 also includes a loudspeaker, for exports audio signal.
I/O interfaces 912 provide interface, above-mentioned periphery between processing component 902 and peripheral interface module Interface module can be keyboard, click wheel, button etc..These buttons may include but be not limited to：Homepage is pressed Button, volume button, start button and locking press button.
Sensor cluster 914 includes one or more sensors, for providing various aspects for device 900 State estimation.For example, sensor cluster 914 can detect opening/closed mode of equipment 900, The relative positioning of component, such as the display and keypad that the component is device 900, sensor cluster 914 can be changed with the position of 900 1 components of detection means 900 or device, user and device 900 The existence or non-existence of contact, the orientation of device 900 or acceleration/deceleration and the temperature change of device 900.Pass Sensor component 914 can include proximity transducer, be configured to examine in no any physical contact Survey the presence of object nearby.Sensor cluster 914 can also include optical sensor, such as CMOS or CCD Imaging sensor, for being used in imaging applications.In certain embodiments, the sensor cluster 914 Acceleration transducer can also be included, gyro sensor, Magnetic Sensor, pressure sensor or temperature pass Sensor.
Communication component 916 is configured to facilitate wired or wireless way between device 900 and other equipment Communication.Device 900 can access the wireless network based on communication standard, such as WiFi, 2G or 3G, or Combinations thereof.In one exemplary embodiment, communication component 916 is received via broadcast channel and come from The broadcast singal or broadcast related information of external broadcasting management system.In one exemplary embodiment, institute Stating communication component 916 also includes near-field communication (NFC) module, to promote junction service.For example, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, surpass Broadband (UWB) technology, bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, device 900 can be by one or more application specific integrated circuits (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable patrol Collect device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor Device or other electronic components are realized, for performing the above method.
In the exemplary embodiment, a kind of computer-readable storage of non-transitory including instructing is additionally provided Medium, such as the memory 904 including instruction, above-mentioned instruction can be held by the processor 920 of device 900 Go to complete the above method.For example, the non-transitorycomputer readable storage medium can be ROM, Random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc..
A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by intelligence During the computing device of terminal so that intelligent terminal is able to carry out a kind of searching method, methods described bag Include：Obtain at least one search result items corresponding to search term；Webpage institute is corresponded to from each search result items At least two frame key pictures are obtained in the website of category；For the search result items, show it is described at least The dynamic effect of two frame key pictures；Wherein, the key picture showed is with link, so that user Jump to the search result items and correspond to by triggering the key picture and closed described in webpage affiliated web site Webpage corresponding to key picture.
Fig. 8 is the structural representation of server in the embodiment of the present invention.The server 1900 can be because of configuration Or performance is different and produce bigger difference, one or more central processing units can be included (central processing units, CPU) 1922 (for example, one or more processors) and The storage medium of memory 1932, one or more storage application programs 1942 or data 1944 1920 (such as one or more mass memory units).Wherein, memory 1932 and storage medium 1920 can be of short duration storage or persistently storage.One can be included by being stored in the program of storage medium 1920 Individual or more than one module (diagram does not mark), each module can include to a series of in server Command operating.Further, central processing unit 1922 could be arranged to communicate with storage medium 1920, The series of instructions operation in storage medium 1920 is performed on server 1900.
Server 1900 can also include one or more power supplys 1926, and one or more have Line or radio network interface 1950, one or more input/output interfaces 1958, one or one With upper keyboard 1956, and/or, one or more operating systems 1941, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM etc..
Those skilled in the art will readily occur to this after considering specification and putting into practice invention disclosed herein Other embodiments of invention.It is contemplated that cover any modification, purposes or the adaptability of the present invention Change, these modifications, purposes or adaptations follow the general principle of the present invention and including this public affairs Open undocumented common knowledge or conventional techniques in the art.Description and embodiments only by It is considered as exemplary, true scope and spirit of the invention are pointed out by following claim.
It should be appreciated that the invention is not limited in be described above and be shown in the drawings accurate Structure, and various modifications and changes can be being carried out without departing from the scope.The scope of the present invention is only by institute Attached claim limits
Presently preferred embodiments of the present invention is the foregoing is only, is not intended to limit the invention, it is all in the present invention Spirit and principle within, any modification, equivalent substitution and improvements made etc., should be included in this hair Within bright protection domain.
Above a kind of searching method provided by the present invention, a kind of searcher and one kind are used to search for Device, be described in detail, principle and implementation of the specific case used herein to the present invention Mode is set forth, the explanation of above example be only intended to help the method for understanding the present invention and its Core concept；Meanwhile for those of ordinary skill in the art, according to the thought of the present invention, having There will be changes in body embodiment and application, in summary, this specification content should not It is interpreted as limitation of the present invention.

Claims (13)

  1. A kind of 1. searching method, it is characterised in that including：
    Obtain at least one search result items corresponding to search term；
    At least two frame key pictures are obtained from the website that each search result items are corresponded to belonging to webpage；
    For the search result items, show the dynamic effect of at least two frame key pictures；Wherein, The key picture showed is with link, so that user jumps to institute by triggering the key picture State search result items and correspond to webpage corresponding to key picture described in webpage affiliated web site.
  2. 2. according to the method for claim 1, it is characterised in that the key picture is searched with described Rope result items correspond to hot topic activity or the focus event correlation of the website belonging to webpage.
  3. 3. method according to claim 1 or 2, it is characterised in that described from each search result The step of at least two frame key picture being obtained in website belonging to the corresponding webpage of item, including：
    Web ad content and/or picture that the website belonging to webpage includes are corresponded to from the search result items The key picture that at least two frames are related to the search result items is obtained in content.
  4. 4. according to the method for claim 3, it is characterised in that described from the search result items Obtained in web ad content and/or image content that website belonging to corresponding webpage includes at least two frames with The step of key picture of the search result items correlation, including：
    Web ad content and/or figure that the website belonging to webpage includes are corresponded to according to the search result items The concern feature of picture in piece content, determine each picture in the web ad content and/or image content Score；
    According to the score of each picture, at least two frame pictures are selected as related to the search result items Key picture.
  5. 5. according to the method for claim 4, it is characterised in that the concern feature includes as follows At least one of feature：Concern behavior species, concern behavior quantity, recently concern number, concern Time and the duration for paying close attention to behavior.
  6. 6. according to the method for claim 3, it is characterised in that described from the search result items Obtained in web ad content and/or image content that website belonging to corresponding webpage includes at least two frames with The step of key picture of the search result items correlation, including：
    Web ad content and/or picture that the website belonging to webpage includes are corresponded to from the search result items In content, obtain at least two frames picture related to the search term, as with the search result items phase The key picture of pass.
  7. 7. according to the method for claim 6, it is characterised in that acquisition at least two frames and institute The step of stating the picture of search term correlation, including：
    The popularization keyword of website belonging to search term webpage corresponding with the search result items is entered Row matching；
    From web ad content corresponding to the popularization keyword that the match is successful and/or image content, selection At least two frame pictures are as the picture related to the search term.
  8. 8. method according to claim 1 or 2, it is characterised in that described to be directed to the search Result items, the step of showing at least dynamic effect of two frame key pictures, including：
    Dynamic Graph is built, the Dynamic Graph is used to take turns at least two frame key pictures described in stream broadcasting；
    The Dynamic Graph is presented in the search result items.
  9. 9. method according to claim 1 or 2, it is characterised in that methods described also includes：
    Obtain corresponding to the key picture and retouch from the website that the search result items are corresponded to belonging to webpage State text；
    During at least dynamic effect of two frame key pictures is showed, the crucial figure is exported Description text corresponding to piece.
  10. 10. method according to claim 1 or 2, it is characterised in that methods described also includes：
    Obtain corresponding to the key picture and retouch from the website that the search result items are corresponded to belonging to webpage State text；
    The description text is converted into audio-frequency information；
    During at least dynamic effect of two frame key pictures is showed, the audio letter is played Breath.
  11. 11. method according to claim 1 or 2, it is characterised in that described from each search knot Fruit item corresponds to the step of at least two frame key picture is obtained in the website belonging to webpage, including：
    According to the historical search behavior of user, feature is accustomed in the search for obtaining user；
    At least two frames are obtained from the website that each search result items are corresponded to belonging to webpage and meet the search habit The picture of used feature, as key picture.
  12. A kind of 12. searcher, it is characterised in that including：
    As a result acquisition module, for obtaining at least one search result items corresponding to search term；
    Picture acquisition module, at least two are obtained for being corresponded to from each search result items in the website belonging to webpage Frame key picture；And
    Effect display module, for for the search result items, showing at least two frame key pictures Dynamic effect；Wherein, the key picture showed is with link, so that user passes through described in triggering Key picture jumps to the search result items and corresponded to described in webpage affiliated web site corresponding to key picture Webpage.
  13. A kind of 13. device for being used to search for, it is characterised in that include memory, and one or More than one program, one of them or more than one program storage are configured in memory By one, either more than one computing device is one or more than one program bag contains for carrying out The instruction operated below：
    Obtain at least one search result items corresponding to search term；
    At least two frame key pictures are obtained from the website that each search result items are corresponded to belonging to webpage；
    For the search result items, show the dynamic effect of at least two frame key pictures；Wherein, The key picture showed is with link, so that user jumps to institute by triggering the key picture State search result items and correspond to webpage corresponding to key picture described in webpage affiliated web site.
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