CN104394434A - Method and device for counting television audience rating - Google Patents
Method and device for counting television audience rating Download PDFInfo
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- CN104394434A CN104394434A CN201410707143.6A CN201410707143A CN104394434A CN 104394434 A CN104394434 A CN 104394434A CN 201410707143 A CN201410707143 A CN 201410707143A CN 104394434 A CN104394434 A CN 104394434A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
Abstract
The invention discloses a method and a device for counting television audience rating. The method comprises the following steps: querying audience rating data of each channel within a preset time period in the audience rating data provided by a third-party audience rating counting platform; acquiring program content data corresponding to each channel, wherein the program content data at least includes program content name, program play start time and program play start time and program play end time; averaging the audience ratings within the preset time period according to the program content data to obtain an average audience rating of each program. The method and the device disclosed by the invention solve the problem that in the prior art, more accurate audience rating is not provided according to the programs because the third-party audience rating counting platform provides the basic audience rating information of each channel within the preset time period.
Description
Technical field
The present invention relates to digital TV field, in particular to a kind of TV audience rating statistical method and device.
Background technology
TV is a kind of information spreading medium, and the content of TV programme directly determines the quantity of spectators, and audience ratings is the important indicator of assessment spectator attendance.Along with the development of the TV industry marketization/industrialization, audience ratings becomes signal of interest and the important lever of TV market.
At present, third party's audience rating statistical platform has a lot, for CCTV Suo Furui audience ratings platform.The Suo Furui data that CCTV Suo Furui rating platform provides, can provide the audience ratings of certain each minute of channel of somewhere in one day.These data, for user, can not reflect the corresponding relation of program and audience ratings intuitively, and the audience rating data that can not provide from TV audience rating platform directly embodies the audience ratings situation of whole program.
For the basic viewership information provided for third party's audience rating statistical platform in prior art in the predetermined amount of time of each channel, the problem not providing audience ratings more accurately for program caused, not yet proposes effective solution at present.
Summary of the invention
Main purpose of the present invention is to provide a kind of TV audience rating statistical method and device, to solve in prior art the basic viewership information provided for third party's audience rating statistical platform in the predetermined amount of time of each channel, the problem that audience ratings more accurately is not provided for program caused.
To achieve these goals, according to an aspect of the embodiment of the present invention, a kind of TV audience rating statistical method is provided.The method comprises: from the audience rating data that third party's audience rating statistical platform provides, inquire about the audience rating data in the predetermined amount of time of each channel; Obtain the program content data corresponding with each channel, wherein, program content data at least comprises: programme content title, program play start time and program play the end time; According to program content data, calculating is averaging to the audience rating data in predetermined amount of time, calculates the program average viewership of each program.
To achieve these goals, according to the another aspect of the embodiment of the present invention, provide a kind of television audience rating statistical device, this device comprises: enquiry module, for inquiring about the audience rating data in the predetermined amount of time of each channel in the audience rating data that provides from third party's audience rating statistical platform; Acquisition module, for obtaining the program content data corresponding with each channel, wherein, program content data at least comprises: programme content title, program play start time and program play the end time; Computing module, for being averaging calculating according to program content data to the audience rating data in predetermined amount of time, calculates the program average viewership of each program.
According to inventive embodiments, by inquiring about the audience rating data in the predetermined amount of time of each channel in the audience rating data that provides from third party's audience rating statistical platform; Obtain the program content data corresponding with each channel, wherein, program content data at least comprises: programme content title, program play start time and program play the end time; According to program content data, calculating is averaging to the audience rating data in predetermined amount of time, calculate the program average viewership of each program, solve prior art and third party's audience rating statistical platform is provided to basic viewership information in the predetermined amount of time of each channel, the problem that audience ratings more accurately is not provided for program caused.Achieve and the average viewership of each program is calculated, obtain the effect of the audience rating statistical result of each program.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the TV audience rating statistical method according to the embodiment of the present invention one; And
Fig. 2 is the structural representation of the television audience rating statistical device according to the embodiment of the present invention two.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in specification of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged, in the appropriate case so that embodiments of the invention described herein.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
Embodiment 1
Embodiments provide a kind of TV audience rating statistical method.
Fig. 1 is the flow chart of the TV audience rating statistical method according to the embodiment of the present invention.As shown in Figure 1, it is as follows that the method comprising the steps of:
Step S11, inquires about the audience rating data in the predetermined amount of time of each channel from the audience rating data that third party's audience rating statistical platform provides.
Concrete, by above-mentioned steps S11 from the audience rating data in third party's audience rating statistical platform inquiry predetermined amount of time, get the audience ratings basic data for calculating further.Wherein, predetermined amount of time is preassigned regular time granularity, and wherein, time granularity can be 1 minute, 5 minutes, 10 minutes.
Step S13, obtain the program content data corresponding with each channel, wherein, program content data at least comprises: programme content title, program play start time and program play the end time.
Concrete, the programme content list obtaining each channel by above-mentioned steps S13, can comprise some program content data in programme content list, such as: programme content title, program play start time and program play the end time.In the middle of practical application, program content data can directly be acquired by each TV station.
Step S15, is averaging calculating according to program content data to the audience rating data in predetermined amount of time, calculates the program average viewership of each program.
Concrete, by above-mentioned steps S15, according to program content data, the time interval that the program of each channel broadcasts is determined, and then obtain the audience rating data in the predetermined amount of time in the time interval of program broadcast.By the audience rating data in the predetermined amount of time in interval during this period of time, be weighted the program average viewership that the method for average calculates each program.
By above-mentioned steps S11 to step S15, the audience rating data in predetermined amount of time and these two basic datas of program content data corresponding to each channel are calculated, thus calculates the flat audience ratings of the program being directed to each program.
In the middle of practical application, third party's audience rating statistical platform is described for CCTV Suo Furui audience ratings platform.CCTV Suo Furui audience ratings platform can provide the audience ratings of certain each minute of channel of somewhere in one day.And program play start time in program content data and program to play the end time be not often start with integer minute or integer time or terminate.In conjunction with this situation, the audience rating data in the predetermined amount of time that can first provide for third party's audience rating statistical platform mates with the program content data that each channel provides.If during the scheduled time section that third party's audience rating statistical platform provides each minute, then can set 30 seconds is segmentation boundary, divides the alternately point of two programs.Associative list 1 is described in detail.
Table 1:
| Programm name | Time started | End time |
| Program 1 | When 15 30 points 25 seconds | When 16 30 points 30 seconds |
| Program 2 | When 16 30 points 31 seconds | When 16 50 points 00 second |
| Program 3 | When 16 50 points 01 second | When 17 00 point 29 seconds |
As shown in table 1, if with 30 seconds for segmentation boundary, then when the timing statistics interval of the audience ratings of program 1 is 15 30 points to 16 time 30 points; When the timing statistics interval of the audience ratings of program 2 is 16 31 points to 16 time 50 points; When the timing statistics interval of the audience ratings of program 3 is 16 50 points to 17 time 01 point.
In summary, the invention solves in prior art basic viewership information third party's audience rating statistical platform provided in the predetermined amount of time of each channel, the problem that audience ratings more accurately is not provided for program caused, achieve and the average viewership of each program is calculated, obtain the effect of the audience rating statistical result of each program.
Preferably, in the embodiment that the application provides, also comprise in the program content data that each channel is corresponding: the end time is play in advertisement play start time and advertisement, according to program content data, calculating is averaging to the audience rating data in predetermined amount of time at above-mentioned steps S15, calculate in the program average viewership of each program, step comprises:
Step S151a, according to the program content data corresponding with each channel, determines that the program play start time of each program in each channel and program play the end time.
Step S152a, plays the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval.
Step S153a, plays the end time according to advertisement play start time and advertisement, determines that the advertisement reproduction time corresponding with program place channel is interval.
Step S154a, according to program play times, interval and advertisement reproduction time interval, judges that whether the advertisement reproduction time interval of program place channel is overlapped with program play times.
Step S155a, when the advertisement reproduction time interval of program place channel is overlapped with program play times, determines that overlapping time interval, and calculates the overlapping duration in interval overlapping time.
Step S156a, interval and overlapping time is interval according to the program play times of program place channel, determine the actual play time interval of program, and calculate the actual play duration of program.
Step S157a, reads the audience rating data in the predetermined amount of time of channel in actual play time interval.
Step S158a, to the audience rating data in the predetermined amount of time corresponding with actual play time interval and actual play duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by step S151a to step S158a, according to the program content data that each channel provides, while determining that program play start time and program play the program play times interval of end time formation, obtain advertisement reproduction time interval.Judge whether the reproduction time interval of advertisement plays between the end time between a program play start time and program.If, then remove between advertisement broadcast area from program play times interval, and the audience ratings corresponding with between advertisement broadcast area between program broadcast area is removed, obtain the audience ratings in the predetermined amount of time of program play times, thus carry out the calculating of program average viewership.
In the middle of practical application, in the middle of program, often can intert ad break.So, in this program play times interval, have time spot interval.Spectators are often because the broadcasting of advertisement causes changing channel.Like this, the audience ratings in time spot interval will be caused to have influence on the numerical value of program audience rating.These time spot intervals are removed from program play times interval, further can strengthen the accuracy of program audience rating.
Preferably, in the embodiment that the application provides, in step S13. method according to claim 1, it is characterized in that, after obtaining the program content data corresponding with each channel, method also comprises:
Step S141, according to the program content data of each channel, determines that the middle matching degree of each channel exceedes the program of predetermined threshold, obtains the same program play in each channel.
Step S143, for the same program play in each channel arranges unique program code.
Concrete, by step S141 to step S143, the programme content of each channel is mated respectively, when two program matching degrees in any two channels exceed the threshold value preset, then determines that these two programs of these two channels are the identical program that different channel broadcasts.And be the numbering that identical program distribution is agreed to.
In the middle of practical application, often occur that the right of broadcasting of same TV play or film is had by several channels simultaneously, and the actual conditions that each channel may broadcast according to oneself, broadcasting is deleted to this TV play or film.At this moment, the program of each channel is mated, when their matching degree exceedes certain numerical value, then assert that these two programs are same program, and distribute same program code.Each TV programme corresponding one and unique program code.
Preferably, in the embodiment of the application's secret service, be averaging calculating in step S15 according to program content data to the audience rating data in predetermined amount of time, calculate in the program average viewership of each program, step comprises:
Step 151b, according to program code, determines that the program play start time of program corresponding to program code in each channel and program play the end time.
Step 152b, plays the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating program is play.
Step 153b, interval according to program play times, read the audience rating data in the predetermined amount of time of channel in program play times interval.
Step 154b, to the audience rating data in the predetermined amount of time corresponding with program play times interval and program playing duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by above-mentioned steps S151b to step S154b, the program average viewership of the identical program of program code in each channel is calculated, calculates the program average viewership that same program is play in all channels.
In actual applications, under normal circumstances, only statistical computation can be carried out to the audience ratings of certain program in an independent channel.Like this, when same program is play in multiple TV station, can completely does not react the overall condition of this program.This method just provides a kind of identical program being undertaken identifying in each channel by program code.According to the audience ratings in the predetermined amount of time of same program, calculate the program average viewership of this program in whole TV station.
Preferably, in the embodiment of the application's secret service, after step S14 obtains the program content data corresponding with each channel, method also comprises:
Step S145, according to program content data, adds type label to program each in each channel.
Concrete, by step S145, to each program in each channel, according to the programme content of program itself, for each program adds type label.
In the middle of practical application, can by job market class program unified mark job market label; Class of blindly dating program unified mark blind date label; By the program of news report class unified mark news label; The TV play mark TV play label that each channel is play.
Preferably, in the embodiment of the application's secret service, be averaging calculating in step S15 according to program content data to the audience rating data in predetermined amount of time, the step calculated in the program average viewership of each program comprises:
Step S151c, according to type label, determines that the program play start time of program corresponding to type label in each channel and program play the end time.
Step S152c, plays the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating program is play.
Step S153c, interval according to program play times, read the audience rating data in the predetermined amount of time of channel in program play times interval.
Step S154c, to the audience rating data in the predetermined amount of time corresponding with program play times interval and program playing duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by step S151c to step S154c, the program average viewership of the identical program of type label in each channel is calculated, calculate the program average viewership that the program that has same type label is play in all channels.
In the middle of practical application, each channel all according to the situation of channel self, can arrange the program of one or more identical type.Or each channel also according to the popular program of other channels, can offer the program of the identical type of to one's name channel.At this moment, in order to add up in the middle of a channel or multiple channel, the overall audience ratings of a certain type programs, can pass through to each program settings type label, by type label, program category is identified, thus calculate the program average viewership of some program categories further.
In conjunction with the audience ratings of each minute that Suo Furui provides, said method is specifically described:
First, obtain the start and end time (these data can have each TV station client to provide) of the programme televised live of certain television channel, some program may be divided into multiple period because of middle commercial breaks; Again according to the span duration of each program, the equal weight obtaining each minute is average, for having program across multiple period, then according to using each section of duration minute as the weighted average of weight, has two kinds of situations;
Situation 1: the audience ratings of single hop program, for this section of program initial minute equal weight to end minute (containing two ends) audience ratings per minute is average; Such as: program starts from 12:30,12:32 is ended at.There is provided data per minute according to Suo Furui, can know 30/31/32 audience ratings per minute and be respectively a%/b%/c%, then this program audience rating is (a%+b%+c%)/program minute weight (time segment length).
Situation 2: the audience ratings of segment programs, for each section of audience ratings in program is using each section of duration minute as the weighted average of weight.Example: program first paragraph starts from 12:30, ends at 12:31, and second segment starts from 12:33, end at 12:36, then the duration minute of first paragraph is 2 minutes (12:30,12:31), and the duration minute of second segment is 4 minutes (12:33 to 12:40), and total duration is 6 minutes.Suppose that first paragraph audience ratings is a%, second segment audience ratings is b%, then this program audience rating is a%*2/6+b%*4/6=x%.
Embodiment 2
The embodiment of the present invention additionally provides a kind of television audience rating statistical device, and as shown in Figure 2, this device can comprise: enquiry module 21, acquisition module 23 and computing module 25.
Wherein, enquiry module 21, for inquiring about the audience rating data in the predetermined amount of time of each channel in the audience rating data that provides from third party's audience rating statistical platform.
Concrete, by above-mentioned enquiry module 21, the audience rating data in third party's audience rating statistical platform inquiry predetermined amount of time, gets the audience ratings basic data for calculating further.Wherein, predetermined amount of time is preassigned regular time granularity, and wherein, time granularity can be 1 minute, 5 minutes, 10 minutes.
Acquisition module 23, for obtaining the program content data corresponding with each channel, wherein, program content data at least comprises: programme content title, program play start time and program play the end time.
Concrete, by above-mentioned acquisition module 23, obtain the programme content list of each channel, in programme content list, some program content data can be comprised, such as: programme content title, program play start time and program play the end time.In the middle of practical application, program content data can directly be acquired by each TV station.
Computing module 25, for being averaging calculating according to program content data to the audience rating data in predetermined amount of time, calculates the program average viewership of each program.
Concrete, by above-mentioned computing module 25, according to program content data, the time interval that the program of each channel broadcasts is determined, and then obtain the audience rating data in the predetermined amount of time in the time interval of program broadcast.By the audience rating data in the predetermined amount of time in interval during this period of time, be weighted the program average viewership that the method for average calculates each program.
By above-mentioned enquiry module 21, acquisition module 23 and computing module 25, audience rating data in predetermined amount of time and these two basic datas of program content data corresponding to each channel are calculated, thus calculates the flat audience ratings of the program being directed to each program.
In the middle of practical application, third party's audience rating statistical platform is described for CCTV Suo Furui audience ratings platform.CCTV Suo Furui audience ratings platform can provide the audience ratings of certain each minute of channel of somewhere in one day.And program play start time in program content data and program to play the end time be not often start with integer minute or integer time or terminate.In conjunction with this situation, the audience rating data in the predetermined amount of time that can first provide for third party's audience rating statistical platform mates with the program content data that each channel provides.If during the scheduled time section that third party's audience rating statistical platform provides each minute, then can set 30 seconds is segmentation boundary, divides the alternately point of two programs.Associative list 1 is described in detail.
Table 1:
| Programm name | Time started | End time |
| Program 1 | When 15 30 points 25 seconds | When 16 30 points 30 seconds |
| Program 2 | When 16 30 points 31 seconds | When 16 50 points 00 second |
| Program 3 | When 16 50 points 01 second | When 17 00 point 29 seconds |
As shown in table 1, if with 30 seconds for segmentation boundary, then when the timing statistics interval of the audience ratings of program 1 is 15 30 points to 16 time 30 points; When the timing statistics interval of the audience ratings of program 2 is 16 31 points to 16 time 50 points; When the timing statistics interval of the audience ratings of program 3 is 16 50 points to 17 time 01 point.
In summary, the invention solves in prior art basic viewership information third party's audience rating statistical platform provided in the predetermined amount of time of each channel, the problem that audience ratings more accurately is not provided for program caused, achieve and the average viewership of each program is calculated, obtain the effect of the audience rating statistical result of each program.
Preferably, in the embodiment that the application provides, also comprise in the program content data that each channel is corresponding: the end time is play in advertisement play start time and advertisement, and computing module 25 comprises: the first sub-determination module 251a, the second sub-determination module 252a, the 3rd sub-determination module 253a, sub-judge module 254a, sub-processing module 255a, the 4th sub-determination module 256a, the first sub-read module 257a, the first sub-computing module 258a.
Wherein, the first sub-determination module 251a, for according to the program content data corresponding with each channel, determines that the program play start time of each program in each channel and program play the end time.
Second sub-determination module 252a, for playing the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval.
3rd sub-determination module 253a, for playing the end time according to advertisement play start time and advertisement, determines that the advertisement reproduction time corresponding with program place channel is interval.
Sub-judge module 254a, for and advertisement reproduction time interval interval according to program play times, judges that whether the advertisement reproduction time interval of program place channel is overlapped with program play times.
Sub-processing module 255a, for when the advertisement reproduction time interval of program place channel is overlapped with program play times, determines that overlapping time interval, and calculates the overlapping duration in interval overlapping time.
4th sub-determination module 256a, for interval according to the program play times of program place channel and overlapping time is interval, determine the actual play time interval of program, and calculates the actual play duration of program.
First sub-read module 257a, for reading the per minute audience rating data of channel in actual play time interval.
First sub-computing module 258a, for the per minute audience rating data corresponding with actual play time interval and actual play duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by the first sub-determination module 251a, the second sub-determination module 252a, the 3rd sub-determination module 253a, sub-judge module 254a, sub-processing module 255a, the 4th sub-determination module 256a, the first sub-read module 257a, the first sub-computing module 258a, according to the program content data that each channel provides, while determining that program play start time and program play the program play times interval of end time formation, obtain advertisement reproduction time interval.Judge whether the reproduction time interval of advertisement plays between the end time between a program play start time and program.If, then remove between advertisement broadcast area from program play times interval, and the audience ratings corresponding with between advertisement broadcast area between program broadcast area is removed, obtain the audience ratings in the predetermined amount of time of program play times, thus carry out the calculating of program average viewership.
In the middle of practical application, in the middle of program, often can intert ad break.So, in this program play times interval, have time spot interval.Spectators are often because the broadcasting of advertisement causes changing channel.Like this, the audience ratings in time spot interval will be caused to have influence on the numerical value of program audience rating.These time spot intervals are removed from program play times interval, further can strengthen the accuracy of program audience rating.
Preferably, in the embodiment that the application provides, device also comprises: the first processing module 241 and arrange module 243.
Wherein, the first processing module 241, for the program content data according to each channel, determines that the middle matching degree of each channel exceedes the program of predetermined threshold, obtains the same program play in each channel.
Module 243 is set, unique program code is set for the same program for playing in each channel.
Concrete, by above-mentioned first processing module 241 with arrange module 243, the programme content of each channel is mated respectively, when two program matching degrees in any two channels exceed the threshold value preset, then determine that these two programs of these two channels are the identical program that different channel broadcasts.And be the numbering that identical program distribution is agreed to.
In the middle of practical application, often occur that the right of broadcasting of same TV play or film is had by several channels simultaneously, and the actual conditions that each channel may broadcast according to oneself, broadcasting is deleted to this TV play or film.At this moment, the program of each channel is mated, when their matching degree exceedes certain numerical value, then assert that these two programs are same program, and distribute same program code.Each TV programme corresponding one and unique program code.
Preferably, in the embodiment of the application's secret service, computing module 25 comprises: the 5th sub-determination module 251b, the 6th sub-determination module 252b, the second sub-read module 253b, the second sub-read module 253b and the second sub-computing module 254b.
Wherein, the 5th sub-determination module 251b, for according to program code, determines that the program play start time of program corresponding to program code in each channel and program play the end time.
6th sub-determination module 252b, for playing the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating program is play.
Second sub-read module 253b, for interval according to program play times, reads the per minute audience rating data of channel in program play times interval.
Second sub-computing module 254b, for the per minute audience rating data corresponding with program play times interval and program playing duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by above-mentioned 5th sub-determination module 251b, the 6th sub-determination module 252b, the second sub-read module 253b, the second sub-read module 253b and the second sub-computing module 254b, the program average viewership of the identical program of program code in each channel is calculated, calculates the program average viewership that same program is play in all channels.
In actual applications, under normal circumstances, only statistical computation can be carried out to the audience ratings of certain program in an independent channel.Like this, when same program is play in multiple TV station, can completely does not react the overall condition of this program.This method just provides a kind of identical program being undertaken identifying in each channel by program code.According to the audience ratings in the predetermined amount of time of same program, calculate the program average viewership of this program in whole TV station.
Preferably, in the embodiment of the application's secret service, device also comprises: the second processing module 245.
Wherein, the second processing module 245, for according to program content data, adds type label to program each in each channel.
Concrete, by the second processing module 245, to each program in each channel, according to the programme content of program itself, for each program adds type label.
In the middle of practical application, can by job market class program unified mark job market label; Class of blindly dating program unified mark blind date label; By the program of news report class unified mark news label; The TV play mark TV play label that each channel is play.
Preferably, in the embodiment of the application's secret service, computing module 25 comprises: the 7th sub-determination module 251c, the 8th sub-determination module 252c, the 3rd sub-read module 253c and the 3rd sub-computing module 254c.
Wherein, the 7th sub-determination module 251c, for according to type label, determines that the program play start time of program corresponding to type label in each channel and program play the end time.
8th sub-determination module 252c, for playing the end time according to program play start time and program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating program is play.
3rd sub-read module 253c, for interval according to program play times, reads the per minute audience rating data of channel in program play times interval.
3rd sub-computing module 254c, for the per minute audience rating data corresponding with program play times interval and program playing duration, utilizes calculated with weighted average method to draw the program average viewership corresponding with program.
Concrete, by the 7th sub-determination module 251c, the 8th sub-determination module 252c, the 3rd sub-read module 253c and the 3rd sub-computing module 254c, the program average viewership of the identical program of type label in each channel is calculated, calculates the program average viewership that the program that has same type label is play in all channels.
In the middle of practical application, each channel all according to the situation of channel self, can arrange the program of one or more identical type.Or each channel also according to the popular program of other channels, can offer the program of the identical type of to one's name channel.At this moment, in order to add up in the middle of a channel or multiple channel, the overall audience ratings of a certain type programs, can pass through to each program settings type label, by type label, program category is identified, thus calculate the program average viewership of some program categories further.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
In several embodiments that the application provides, should be understood that, disclosed device, the mode by other realizes.Such as, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
If described integrated unit using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in a computer read/write memory medium.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprises all or part of step of some instructions in order to make a computer equipment (can be personal computer, mobile terminal, server or the network equipment etc.) perform method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (12)
1. a TV audience rating statistical method, is characterized in that, comprising:
The audience rating data in the predetermined amount of time of each channel is inquired about from the audience rating data that third party's audience rating statistical platform provides;
Obtain the program content data corresponding with each channel described, wherein, described program content data at least comprises: programme content title, program play start time and program play the end time;
According to described program content data, calculating is averaging to the audience rating data in described predetermined amount of time, calculates the program average viewership of each program.
2. method according to claim 1, it is characterized in that, also comprise in the program content data that each channel described is corresponding: the end time is play in advertisement play start time and advertisement, describedly be averaging calculating according to described program content data to the audience rating data in described predetermined amount of time, the step calculating the program average viewership of each program comprises:
According to the program content data corresponding with each channel described, determine that the program play start time of described each program in each channel described and program play the end time;
Play the end time according to described program play start time and described program, determine that the program play times corresponding with program place channel is interval;
Play the end time according to described advertisement play start time and described advertisement, determine that the advertisement reproduction time corresponding with described program place channel is interval;
According to described program play times, interval and described advertisement reproduction time interval, judges that whether the described advertisement reproduction time interval of program place channel is overlapped with described program play times;
When the described advertisement reproduction time interval of described program place channel is overlapped with described program play times, determines that overlapping time interval, and calculate the overlapping duration in interval described overlapping time;
Interval and described overlapping time is interval according to the described program play times of described program place channel, determine the actual play time interval of described program, and calculate the actual play duration of described program;
Read the audience rating data in the described predetermined amount of time of described channel in described actual play time interval;
To the audience rating data in the described predetermined amount of time corresponding with described actual play time interval and described actual play duration, calculated with weighted average method is utilized to draw the described program average viewership corresponding with described program.
3. method according to claim 1, is characterized in that, after obtaining the program content data corresponding with each channel described, described method also comprises:
According to the program content data of each channel described, determine that the middle matching degree of each channel described exceedes the program of predetermined threshold, obtain the same program play in each channel described;
For the same program play in each channel described arranges unique program code.
4. method according to claim 3, is characterized in that, is averaging calculating according to described program content data to the audience rating data in described predetermined amount of time, and the step calculating the program average viewership of each program comprises:
According to described program code, determine that the program play start time of described program corresponding to described program code in each channel described and program play the end time;
Play the end time according to described program play start time and described program, determine that the program play times corresponding with program place channel is interval, and the duration that the program calculating described program is play;
Interval according to described program play times, read the audience rating data in the described predetermined amount of time of described channel in described program play times interval;
To the audience rating data in the described predetermined amount of time corresponding with described program play times interval and described program playing duration, calculated with weighted average method is utilized to draw the described program average viewership corresponding with described program.
5. method according to claim 1, is characterized in that, after obtaining the program content data corresponding with each channel described, described method also comprises:
According to described program content data, type label is added to program each described in each channel described.
6. method according to claim 5, is characterized in that, is describedly averaging calculating according to described program content data to the audience rating data in described predetermined amount of time, and the step calculating the program average viewership of each program comprises:
According to described type label, determine that the program play start time of described program corresponding to described type label in each channel described and program play the end time;
Play the end time according to described program play start time and described program, determine that the program play times corresponding with program place channel is interval, and the duration that the program calculating described program is play;
Interval according to described program play times, read the audience rating data in the described predetermined amount of time of described channel in described program play times interval;
To the audience rating data in the described predetermined amount of time corresponding with described program play times interval and described program playing duration, calculated with weighted average method is utilized to draw the described program average viewership corresponding with described program.
7. a television audience rating statistical device, is characterized in that, comprising:
Enquiry module, for inquiring about the audience rating data in the predetermined amount of time of each channel in the audience rating data that provides from third party's audience rating statistical platform;
Acquisition module, for obtaining the program content data corresponding with each channel described, wherein, described program content data at least comprises: programme content title, program play start time and program play the end time;
Computing module, for being averaging calculating according to described program content data to the audience rating data in described predetermined amount of time, calculates the program average viewership of each program.
8. device according to claim 7, is characterized in that, also comprises in the program content data that each channel described is corresponding: the end time is play in advertisement play start time and advertisement, and computing module comprises:
First sub-determination module, for according to the program content data corresponding with each channel described, determines that the program play start time of described each program in each channel described and program play the end time;
Second sub-determination module, for playing the end time according to described program play start time and described program, determines that the program play times corresponding with program place channel is interval;
3rd sub-determination module, for playing the end time according to described advertisement play start time and described advertisement, determines that the advertisement reproduction time corresponding with described program place channel is interval;
Sub-judge module, for interval according to described program play times and described advertisement reproduction time interval, judges that whether the described advertisement reproduction time interval of program place channel is overlapped with described program play times;
Sub-processing module, for when the described advertisement reproduction time interval of described program place channel is overlapped with described program play times, determines that overlapping time interval, and calculates the overlapping duration in interval described overlapping time;
4th sub-determination module, for interval according to the described program play times of described program place channel and described overlapping time is interval, determine the actual play time interval of described program, and calculates the actual play duration of described program;
First sub-read module, for reading the audience rating data in the described predetermined amount of time of described channel in described actual play time interval;
First sub-computing module, for the audience rating data in the described predetermined amount of time corresponding with described actual play time interval and described actual play duration, utilizes calculated with weighted average method to draw the described program average viewership corresponding with described program.
9. device according to claim 7, is characterized in that, described device also comprises:
First processing module, for the program content data according to each channel described, determines that the middle matching degree of each channel described exceedes the program of predetermined threshold, obtains the same program play in each channel described;
Module is set, unique program code is set for the same program for playing in each channel described.
10. device according to claim 9, is characterized in that, described computing module comprises:
5th sub-determination module, for according to described program code, determines that the program play start time of described program corresponding to described program code in each channel described and program play the end time;
6th sub-determination module, for playing the end time according to described program play start time and described program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating described program is play;
Second sub-read module, for interval according to described program play times, reads the audience rating data in the described predetermined amount of time of described channel in described program play times interval;
Second sub-computing module, for the audience rating data in the described predetermined amount of time corresponding with described program play times interval and described program playing duration, utilizes calculated with weighted average method to draw the described program average viewership corresponding with described program.
11. devices according to claim 7, is characterized in that, described device also comprises:
Second processing module, for according to described program content data, adds type label to program each described in each channel described.
12. devices according to claim 11, is characterized in that, described computing module comprises:
7th sub-determination module, for according to described type label, determines that the program play start time of described program corresponding to described type label in each channel described and program play the end time;
8th sub-determination module, for playing the end time according to described program play start time and described program, determines that the program play times corresponding with program place channel is interval, and the duration that the program calculating described program is play;
3rd sub-read module, for interval according to described program play times, reads the audience rating data in the described predetermined amount of time of described channel in described program play times interval;
3rd sub-computing module, for the audience rating data in the described predetermined amount of time corresponding with described program play times interval and described program playing duration, utilizes calculated with weighted average method to draw the described program average viewership corresponding with described program.
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| CN201410707143.6A CN104394434A (en) | 2014-11-27 | 2014-11-27 | Method and device for counting television audience rating |
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