CN102045589A - Method and device for surveying television or radio audience rating - Google Patents
Method and device for surveying television or radio audience rating Download PDFInfo
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Abstract
The embodiment of the invention provides a method for surveying television or radio audience rating, which comprises the steps of: acquiring and storing digital coded information of television programs or radio programs by a software device on a personal terminal; collecting the stored digital coded information at a regular time through the software device; uploading a statistical result and corresponding sample user identification information to a sample data statistics server through the software device to carry out statistics on television or radio audience rating. In the embodiment of the invention, the survey cost is reduced by installing the software device for surveying television or radio audience rating on the personal terminal. In addition, due to the popularization of the personal terminal, the quantity problem of sample users is solved, the collection of sample data becomes wider and diversified, and the survey result has higher truth and accuracy.
Description
Technical field
The invention relates to the radio and television communications field, particularly about a kind of method and device of investigating TV audience rating or broadcasting audience rating.
Background technology
TV audience rating that we said and broadcasting audience rating are meant that number (or tame amount) that in certain period (being a period with 5 minutes or 15 minutes generally) watched a certain TV programme or listened to a certain broadcasting station accounts for the percentage of spectators' total number of persons (or total tame amount), i.e. audience ratings or audience rating=watch a certain TV programme or listen to number (or tame amount)/spectators' total number of persons (or total tame amount) in a certain broadcasting station.
That audience ratings write down is the result of spectators' viewing behavior, but by the analysis to these results, can have an X-rayed viewing behavior fully, and which the factor that the analyzing influence viewing behavior changes has.As seen, the collection of audience ratings helps to study the viewing behavior pattern that audience ratings is had an X-rayed, research influences all kinds of factor that audience ratings changes and the viewing behavior preference pattern forms and changes, limitation and the breakthrough way of research audience ratings aspect the reflection viewing behavior.Therefore, correctly carry out audience rating investigating and seem particularly important for broadcast television industry.
At present, the conventional method that is used for the data acquisition of TV rate in the broadcast television industry has two kinds: diary method and personnel's measuring instrument method:
Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, requires them that situation about televiewing every day (comprising the channel and the time period of watching) is recorded on oneself own the diary card at any time.The listed time interval is 15 minutes on the diary card.Each Zhang Riji card can write down the viewership in a week.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is up-to-date in the world audience investigation means at present.Each member of sample households has the button of oneself on " personnel's measuring instrument ", but also leaves guest's button.When the member of family begins to see TV, must click the button that " personnel's measuring instrument " goes up representative oneself earlier, when not seeing TV, click this button again.Measuring instrument can be all information that teleview to store the time period (even can be as accurate as second) with the per minute, is sent to the central computer of general headquarters by telephone wire then or by the palmtop PC reading of data of registering one's residence.
And for the broadcasting audience rating, can only draw by the listen to record of diary method to each period at present.
But above-mentioned traditional audience ratings (audience rating) investigation method exists following a few point defect:
1. for diary method, because therefore its statistics is by thinking that record finishes, thereby exist a lot of memories, so its statistics and actual conditions are certain to exist certain error; In addition, adopting this method to come that data are carried out Collection and analysis needs one long period up to counting the result, roughly need just to have in a week statistics after gathering, thereby has than long time delay the time of sample results statistics with actual broadcast time.
2. for personnel's measuring instrument method, because needs use special measurement machine, thereby cost is higher, and the sample of users limited amount, and its statistics can not be convinced.
3. no matter for diary method or personnel's measuring instrument method, because its operation uninteresting, the perhaps complexity of An Zhuaning, it all exists certain difficulty seeking on the sample of users, not necessarily original meaning installation or accept investigation of sample of users; Sample of users is found easily, causes statistics might have false.
Summary of the invention
The embodiment of the invention provides a kind of method and device of investigating TV audience rating or broadcasting audience rating, is used for reducing the investigation cost, improves the authenticity and the accuracy of investigation result.
The embodiment of the invention provides a kind of method of investigating TV audience rating or broadcasting audience rating, and this method comprises: the digital code information of obtaining and preserving TV programme or broadcast program by the software service that places on the personal terminal; The described digital code information that regularly gathers preservation by described software service; By described software service statistics and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating.
The embodiment of the invention also provides a kind of software service of investigating TV audience rating or broadcasting audience rating, and comprising: the program identification acquisition module is used to obtain the digital code information of TV programme or broadcast program; Memory module is used to store digital code information and the sample of users identification information that described program identification acquisition module gets access to; The sample statistics module is used for regularly gathering the digital code information that described memory module is preserved, and statistics is passed to the data communication module; The data communication module is used for the statistics and the corresponding sample user totem information of described sample statistics module are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating.
The embodiment of the invention also provides a kind of personal terminal of investigating TV audience rating or broadcasting audience rating, and this personal terminal comprises above-mentioned software service.
The embodiment of the invention is installed on the personal terminal by the software service that will be used to investigate TV audience rating or broadcast audience rating, thereby reduced the investigation cost, in addition because the popularization of personal terminal, not only solved the quantity problem of sample of users, and the collection of sample data also becomes more extensively and diversification investigation result better authenticity and accuracy.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
A kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that Fig. 1 provides for the embodiment of the invention one;
A kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that Fig. 2 provides for the embodiment of the invention two;
A kind of sample of users register flow path figure that Fig. 3 provides for the embodiment of the invention two;
A kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that Fig. 4 provides for the embodiment of the invention three;
A kind of sample of users register flow path figure that Fig. 5 provides for the embodiment of the invention three;
A kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that Fig. 6 provides for the embodiment of the invention four;
A kind of software service structure chart of investigating TV audience rating or broadcasting audience rating that Fig. 7 provides for the embodiment of the invention five;
A kind of software service structure chart of investigating TV audience rating or broadcasting audience rating that Fig. 8 provides for the embodiment of the invention six;
A kind of personal terminal structure chart of investigating TV audience rating or broadcasting audience rating that Fig. 9 provides for the embodiment of the invention seven.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Embodiment one
Be illustrated in figure 1 as a kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention one provides, this method comprises the steps:
S101: the digital code information of obtaining and preserving TV programme or broadcast program by the software service that places on the personal terminal.
In fact the software service of embodiment of the invention indication is exactly a software program, and it can be to be installed on the personal terminal by the executive software installation kit, also can be to be used after being loaded by personal terminal by card format.
As one embodiment of the present of invention, here said personal terminal can comprise mobile phone, personal digital assistant (Personal Digital Assistant, PDA), PC etc., can be applied among the embodiment of the invention so long as possess the personal terminal of disposal ability and transmittability.
Here the digital code information of indication is the identification information of TV programme or broadcast program, it can be a string binary number, such as 10100110, the all unique correspondence of each bar of this digital code information a kind of TV programme or broadcast program, and perhaps all unique correspondence of each bar of this digital code information a kind of channel at TV programme place or a kind of radio station at broadcast program place.This corresponding relation pre-defines, and it is stored in the sample data statistical server in advance.
As one embodiment of the present of invention, software service can obtain above-mentioned digital code information by following approach:
1. obtain by the described TV programme of manual input or the digital code information of broadcast program.
Here, we suppose that the user has obtained the corresponding relation of TV programme or broadcast program and digital code information by certain approach.Obtained writing down the tabulation of this corresponding relation in advance by leaflet form or downloaded forms such as the user, perhaps the TV programme user obtains this digital code information according to the demonstration of video screen, and the broadcast program user obtains this digital code information etc. according to the prompting of broadcast sounds.
The user is when watching TV programme or broadcast program, above-mentioned obtain and the corresponding digital code information of program that watch/listen to of input unit input by personal terminal, such as, numeric keypad or handwriting functions by mobile phone carry out the input of digital code information.Software service is about to it and is kept within the memory cell of personal terminal after getting access to these digital code information.
2. obtain program identification icon by the taken TV programme of the camera of personal terminal; And with the corresponding digital code information of this program identification icon transformation one-tenth.
For TV programme, because it has specific program identification icon, therefore, this program identification icon and digital code information can be weaved into a corresponding relation list, and with within the software service of this corresponding relation tabulation as for personal terminal.Like this, the user promptly can take above-mentioned program identification icon by the camera on the personal terminal when watching TV programme, by software service this program identification icon is resolved, and convert corresponding digital code information to, thereby make software service get access to this digital code information according to corresponding relation tabulation.
In this way, can simplify user's operation, make the user be willing to carry out the collection of audience rating statistical information more.
3. by obtaining the digital code information of TV programme with the communication interface of TV remote software, this TV remote software places within the personal terminal.
Some personal terminal can be learnt the straighforward operation of TV remote controller by infrared facility, be used as remote controller then and use, have the mobile phone of remotely controlled function, it is built-in TV remote software such as some, this software can the learning remote control device straighforward operation, and carry out this straighforward operation.Because this personal terminal can carry out straighforward operation to TV, it will inevitably receive the relevant information of TV programme, such as digital code information of channel etc., present embodiment just can obtain the above-mentioned digital code information of TV programme by the communication interface of software service and TV remote software, thereby finishes information gathering work.
S102: the described digital code information that regularly gathers preservation by this software service.
The user can set at regular intervals and promptly the digital code information of preserving among the step S101 once be gathered, as one embodiment of the present of invention, when digital code information is gathered, also can gather, exist corresponding relation between these times and the digital code information the Pgmtime information of watching/listening to etc.
Software service by each dispersion comes the data in the certain hour section are finished the above-mentioned operation that gathers, and can alleviate the burden of sample data statistical server, is convenient to count quickly audience ratings or audience rating information.
S103: summarized results and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating by this software service.
For statistics to TV audience rating or broadcasting audience rating, must be unit with individual or tame family, therefore, need give unique sample of users identification information to each user who participates in investigation statistics, all sample of users identification informations all leave record in the sample data statistical server.What user side will be done is exactly with sample of users identification information on the summarized results correspondence of step S102, and is uploaded to the sample data statistical server, is finished the statistics of TV audience rating or broadcasting audience rating by the sample data statistical server.
As one embodiment of the present of invention, can just summarized results and corresponding sample user totem information be uploaded to the sample data statistical server by wireless network, such as passing through modes such as WIFI, note, multimedia message, present embodiment also can be finished above-mentioned transmission of Information by cable network certainly.
It is pointed out that the difference according to the digital code information implication, the statistics that the sample data statistical server has been done also can be distinguished to some extent.Described in step S101, when the unique correspondence of digital code information a kind of TV programme or broadcast program, the sample data statistical server can count the concrete audience ratings or the audience rating of this program; And when the unique correspondence of digital code information a kind of radio station at a kind of channel at TV programme place or broadcast program place, the sample data statistical server can only rough estimates go out the audience ratings or the audience rating in this program place channel or radio station, and then needs to count according to the reproduction time of concrete program the audience ratings or the audience rating of each program.
The embodiment of the invention is installed on the personal terminal by the software service that will be used to investigate TV audience rating or broadcast audience rating, thereby reduced the investigation cost, in addition because the popularization of personal terminal, not only solved the quantity problem of sample of users, and the collection of sample data also becomes more extensively and diversification investigation result better authenticity and accuracy.
Embodiment two
Be illustrated in figure 2 as a kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention two provides, this method comprises the steps:
S201: become sample of users with registration to described sample data statistical server submit applications log-on message.
As one embodiment of the present of invention, as shown in Figure 3, the user can carry out the sample of users registration as follows:
S301: the user carries out the submit applications log-on message to the sample data server;
S302: the sample data server is preserved user profile;
S303: the sample data server distributes the sample of users identification information for this user, and this user totem information is write software service;
S304: the user downloads above-mentioned software service to personal terminal and install by the sample data server.
S202: start the software service that places being used on the personal terminal to investigate TV audience rating or broadcasting audience rating.
S203: the digital code information of obtaining and preserving TV programme or broadcast program by described software service.
S204: the described digital code information that regularly gathers preservation by described software service.
S205: described digital code information and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating by described software service.
In the embodiment of the invention among step S203-S205 and the embodiment one step S101-S103 similar, just no longer given unnecessary details at this.
The user becomes sample of users by registration and can download software service and be installed on the personal terminal in the embodiment of the invention, and the digital code information of collecting TV programme or broadcast program by this software service, this logon mode of sample of users easily and investigation information collection mode can make the more pleased sample of users that becomes investigation of user.
Embodiment three
Be illustrated in figure 4 as a kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention three provides, this method comprises the steps:
S401: start the software service that places being used on the personal terminal to investigate TV audience rating or broadcasting audience rating.
S402: become sample of users to described sample data statistical server submit applications log-on message with registration by described software service.
This step specifically can comprise following substep (as shown in Figure 5) again:
S501: the user is to software service submit applications log-on message;
S502: software service is transmitted user's registration information and is given the sample data server;
S503: the sample data server is preserved user profile;
S504: the sample data service distributes the sample of users identification information for this user;
S505: the sample data server is to being positioned at the sample of users identification information that software service on the personal terminal writes above-mentioned distribution.
S403: the digital code information of obtaining and preserving TV programme or broadcast program by described software service.
S404: the described digital code information that regularly gathers preservation by described software service.
S405: described digital code information and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating by described software service.
As mentioned above, the difference of present embodiment and embodiment two is that the user is to the flow process difference of sample data statistical server submit applications log-on message.As seen, utilize the investigation TV audience rating that the embodiment of the invention provides or the method for broadcasting audience rating to provide various logon modes, to enlarge the investigation number of users as much as possible for the user.
The user carries out the sample of users registration earlier by software service in the embodiment of the invention, collect the digital code information of TV programme or broadcast program again by this software service, this logon mode of sample of users equally easily and investigation information collection mode also can make the more pleased sample of users that becomes investigation of user.
Embodiment four
It is that example comes the investigation method of TV audience rating of the present invention or broadcasting audience rating is carried out complete description that present embodiment is watched TV programme with the user.
Be illustrated in figure 6 as a kind of method flow diagram of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention four provides, this method comprises the steps:
S601: the user starts the software service that places being used on the personal terminal to investigate TV audience rating or broadcasting audience rating.
S602: the user opens the TV programme of TV watching channel, or switching TV channel; It is pointed out that statistical property, generally require this user to stop and surpass certain time length, just can become statistical parameter at this channel according to audience ratings.
S603: the user opens the camera of personal device by software service, takes and obtains the program identification icon of TV programme corner.
S604: software service becomes corresponding program digital coded message with the program identification icon transformation that gets access to.
As one embodiment of the present of invention, above-mentioned steps S603 and S604 also can substitute with following steps S605: the user is by manually importing the digital code information of TV programme corner.
S606: preserve above-mentioned digital code information.
S607: software service regularly gathers the above-mentioned digital code information of preservation.
S608: software service is given the sample data server with summarized results and sample of users identification-information reporting.
S609: the sample data server carries out the statistics of audience ratings.
The embodiment of the invention is installed on the personal terminal by the software service that will be used to investigate TV audience rating, thereby reduced the investigation cost, in addition because the popularization of personal terminal, not only solved the quantity problem of sample of users, and the collection of sample data also becomes more extensively and diversification investigation result better authenticity and accuracy.In addition, obtain the program identification icon, and finish the conversion of program digital coded message automatically, make user's operation be simplified greatly by software service by camera.
Embodiment five
Be illustrated in figure 7 as a kind of software service structure chart of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention five provides.This software service 700 comprises: program identification acquisition module 710, memory module 720, sample statistics module 730 and data communication module 740, wherein, link to each other successively between program identification acquisition module 710, memory module 720 and the sample statistics module 730, and data communication module 740 links to each other with memory module 720 and sample statistics module 730 respectively.
Program identification acquisition module 710 is used to obtain the digital code information of TV programme or broadcast program, this digital code information is the identification information of TV programme or broadcast program, the all unique correspondence of each bar digital code information a kind of TV programme or broadcast program, and perhaps all unique correspondence a kind of channel at TV programme place or a kind of radio station at broadcast program place.Therefore, by collection, can obtain the situation that the user watches program to this digital code information.
Memory module 720 is used for digital code information and the sample of users identification information that programs stored identifier acquisition module 710 gets access to, the sample of users identification information is the information that is used for identifying sample of users, and each sample of users identification information correspondence a unique user or tame family.
Sample statistics module 730 is used for regularly gathering the digital code information of preserving in the memory module 720, and statistics is passed to described data communication module 740.The user can set at regular intervals and promptly the digital code information of preserving in the memory module 720 once be gathered, as one embodiment of the present of invention, needs according to last audience ratings or audience rating statistics, when digital code information is gathered, also can gather, exist corresponding relation between these times and the digital code information the Pgmtime information of watching/listening to etc.
Software service by each dispersion comes the data in the certain hour section are finished the above-mentioned operation that gathers, and can alleviate the burden of later stage sample data statistical server, is convenient to count quickly audience ratings or audience rating information.
Data communication module 740 is used for the statistics of sample statistics module 730 and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating.Data communication module 740 can just summarized results and corresponding sample user totem information be uploaded to the sample data statistical server by wireless network in the present embodiment, such as passing through modes such as WIFI, note, multimedia message, it also can finish above-mentioned transmission of Information by cable network certainly.
The sample data statistical server receives that each software service uploads to such an extent that can count relevant TV audience rating or broadcasting audience rating after the digital code information, and the mistake of sample data statistical server is done just to have repeated no more at this not within the scope of present embodiment.
The software service of the embodiment of the invention is installed on the personal terminal, thereby can reduce the investigation cost, in addition because the popularization of personal terminal, not only solved the quantity problem of sample of users, and the collection of sample data also becomes more extensively and diversification investigation result better authenticity and accuracy.
Embodiment six
Be illustrated in figure 8 as a kind of software service structure chart of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention six provides.This software service 800 comprises: program identification acquisition module 810, memory module 820, sample statistics module 830, data communication module 840, picture recognition module 850, communication interface modules 860, user registration module 870 and receiver module 880.
Similar among connection between program identification acquisition module 810, memory module 820, sample statistics module 830, the data communication module 840 and effect and the embodiment one, just repeated no more at this.Picture recognition module 850 links to each other with program identification acquisition module 810 respectively with communication interface modules 860, and 880 of receiver modules link to each other with memory module 820.
The program identification icon transformation that picture recognition module 850 is used for the TV programme that camera on the personal terminal is taken becomes digital code information, and this digital code information is passed to program identification acquisition module 810.For TV programme, because it has specific program identification icon, therefore, this program identification icon and digital code information can be weaved into a corresponding relation list, and with the tabulation of this corresponding relation as within this software service 800, such as placing in the memory cell 820.Like this, the user promptly can take above-mentioned program identification icon by the camera on the personal terminal when watching TV programme, resolve by 850 pairs of these program identification icons of picture recognition module, and convert corresponding digital code information to, thereby make program identification acquisition module 810 get access to this digital code information according to corresponding relation tabulation.
In this way, can simplify user's operation, make the user be willing to carry out the collection of audience rating statistical information more.
The software service of the embodiment of the invention is installed on the personal terminal, thereby can reduce the investigation cost, in addition because the popularization of personal terminal, not only solved the quantity problem of sample of users, and the collection of sample data also becomes more extensively and diversification investigation result better authenticity and accuracy.
Embodiment seven
Be illustrated in figure 9 as a kind of personal terminal structure chart of investigating TV audience rating or broadcasting audience rating that the embodiment of the invention seven provides, this personal terminal 900 comprises software service 901, and software service 901 can be any software service described in embodiment five or the embodiment six.
The user can finish obtaining of TV programme or broadcast program digital code information and gathers by the software services in this personal terminal 900, gives the sample data statistical server to carry out the statistics of TV audience rating or broadcast audience rate summarized results and sample of users identification-information reporting then.
Investigate TV audience rating or the broadcasting audience rating can reduce the investigation cost by this personal terminal, solve the quantity problem of sample of users, but also can make investigation result better authenticity and accuracy.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method, can instruct relevant hardware to finish by computer program, described program can be stored in the computer read/write memory medium, this program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above-described embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is the specific embodiment of the present invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (12)
- One kind investigate TV audience rating or broadcasting audience rating method, it is characterized in that described method comprises:The digital code information of obtaining and preserving TV programme or broadcast program by the software service that places on the personal terminal;The described digital code information that regularly gathers preservation by described software service;By described software service statistics and corresponding sample user totem information are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating.
- 2. the method for claim 1 is characterized in that, the described digital code information of obtaining TV programme or broadcast program comprises:Obtain by the described TV programme of manual input or the digital code information of broadcast program.
- 3. the method for claim 1 is characterized in that, the described digital code information of obtaining TV programme also comprises:Obtain program identification icon by the taken described TV programme of the camera of personal terminal;Described program identification icon transformation is become corresponding digital code information.
- 4. the method for claim 1 is characterized in that, the described digital code information of obtaining TV programme also comprises:By obtaining the digital code information of described TV programme with the communication interface of TV remote software.
- 5. the method for claim 1 is characterized in that, describedly statistics and corresponding sample user totem information are uploaded to the sample data statistical server comprise:By the wireless network transmissions mode statistics and corresponding sample user totem information are uploaded to the sample data statistical server.
- 6. the method for claim 1 is characterized in that, and is described by placing software service on the personal terminal also to comprise before obtaining and preserve the digital code information of TV programme or broadcast program:Become sample of users to described sample data statistical server submit applications log-on message with registration;Download is also installed described software service, and described software service comprises the sample of users identification information of described sample of users.
- 7. the method for claim 1 is characterized in that, and is described by placing software service on the personal terminal also to comprise after obtaining and preserve the digital code information of TV programme or broadcast program:Become sample of users to described sample data statistical server submit applications log-on message with registration by described software service;If succeed in registration, then receive the sample of users identification information that described sample data statistical server returns.
- 8. a software service of investigating TV audience rating or broadcasting audience rating is characterized in that, comprising:The program identification acquisition module is used to obtain the digital code information of TV programme or broadcast program;Memory module is used to store digital code information and the sample of users identification information that described program identification acquisition module gets access to;The sample statistics module is used for regularly gathering the digital code information that described memory module is preserved, and statistics is passed to the data communication module;The data communication module is used for the statistics and the corresponding sample user totem information of described sample statistics module are uploaded to the sample data statistical server to carry out the statistics of TV audience rating or broadcasting audience rating.
- 9. software service as claimed in claim 8 is characterized in that, also comprises:Picture recognition module, the program identification icon transformation that is used for the described TV programme that the camera of personal terminal is taken becomes digital code information, and described digital code information is passed to described program identification acquisition module.
- 10. software service as claimed in claim 8 is characterized in that, also comprises:Communication interface modules is used for the digital code information that TV remote software gets access to is passed to described program identification acquisition module.
- 11. software service as claimed in claim 8 is characterized in that, also comprises:User registration module is used for submitting to user's registration information to become sample of users with registration to described sample data statistical server;Receiver module is used to receive the sample of users identification information that described sample data statistical server returns, and this sample of users identification information is write described memory module.
- 12. a personal terminal is characterized in that, comprises as each described software service among the claim 8-11.
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| CN103096142A (en) * | 2012-11-26 | 2013-05-08 | 李凯 | Method and system of audience rating statistics with low cost and high credibility |
| CN103546770A (en) * | 2012-07-11 | 2014-01-29 | 上海曜铂信息科技有限公司 | Intelligent audience rating acquiring method |
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| CN104394434A (en) * | 2014-11-27 | 2015-03-04 | 北京国双科技有限公司 | Method and device for counting television audience rating |
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| CN104504921A (en) * | 2014-12-29 | 2015-04-08 | 贵州博大智能终端科技有限公司 | Intelligent vehicle-mounted terminal control system |
| CN105120308A (en) * | 2015-09-18 | 2015-12-02 | Tcl海外电子（惠州）有限公司 | Television ratings data acquiring method and apparatus |
| CN105279548A (en) * | 2015-11-19 | 2016-01-27 | 尼尔森网联媒介数据服务有限公司 | Identity recognition card and method for active recognition of medium monitoring personnel |
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