CN101969580A - Audience rating statistical system and method based on matching of tuning frequency point and station caption - Google Patents

Audience rating statistical system and method based on matching of tuning frequency point and station caption Download PDF

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CN101969580A
CN101969580A CN2010105247727A CN201010524772A CN101969580A CN 101969580 A CN101969580 A CN 101969580A CN 2010105247727 A CN2010105247727 A CN 2010105247727A CN 201010524772 A CN201010524772 A CN 201010524772A CN 101969580 A CN101969580 A CN 101969580A
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module
data
tuning frequency
logo
video output
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CN2010105247727A
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李典
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李典
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Abstract

The invention discloses an audience rating statistical system and method based on the matching of a tuning frequency point and a station caption. The audience rating statistical system comprises video output equipment and a processing server, wherein the video output equipment at least comprises a microprocessor, a television signal processing module, an image signal output module, a station caption positioning data storage, an equipment identity identification storage, a clock module and a data receiving and transmitting module, wherein the television signal processing module, the image signal output module, the station caption positioning data storage, the equipment identity identification storage, the clock module and the data receiving and transmitting module are respectively connected with the microprocessor; the microprocessor is internally provided with a channel change detection module, an image block acquisition control module and a timing module; the data receiving and transmitting module is connected with the processing server through a network interface; and the television signal processing module is internally provided with a television tuner. The audience rating statistical system and method based on the matching of the tuning frequency point and the station caption can automatically count the television station channels and the audience rating of television programs thereof through lower operation cost and have high instantaneity, good statistical effect and better application prospect in the field of audience rating survey of internet televisions.

Description

基于调谐频点与台标匹配的收视率统计系统及其统计方法 Based on the tuning frequency matches the logo TV ratings system and statistical methods

技术领域 FIELD

[0001] 本发明涉及一种收视率统计系统及其统计方法,尤其是涉及一种通过对台标进行图像识别的办法,自动获取电视信号频点与电视台之间的对应关系,并利用此对应关系,进行收视率统计的基于调谐频点与台标匹配的收视率统计系统及其统计方法。 [0001] The present invention relates to a system and a viewing rate statistics statistical method, particularly relates to a way for performing the image recognition by Taiwan standard, automatically obtain the corresponding relationship between the signal frequency and the TV station, and use this corresponds to relationship, a ratings TV ratings and the tuning frequency matches the statistical system logo and statistical methods.

背景技术 Background technique

[0002] 传统的电视台和电视节目的收视率统计通常采用日记法和人员测量仪法。 [0002] Traditional television and television ratings statistical methods commonly used diary and people meter method. 日记法是指通过由样本户中所有4岁及以上家庭成员填写日记卡来收集收视信息的方法。 Diary method is a method to collect information by filling out the ratings of all 4-year-old family member over the sample households and diary cards. 样本户中每一家庭成员都有各自的日记卡,要求他们把每天收看电视的情况,包括收看的频道和时间段等随时记录在自己的日记卡上。 Sample households in each family member has their own diary cards, asking them to watch television every day the situation, including the viewing of channels and time periods, etc. at any time recorded on his diary cards. 日记卡上所列的时间间隔为15分钟。 Time of 15 minutes interval listed on the diary cards. 每一张日记卡可记录一周的收视情况。 Each card can be a diary record viewership week. 此方法容易由于用户记忆的误差造成统计的误差,同时统计数据的计算也不能实时进行。 This method is easy to remember because the error caused by user error statistics, but the statistics can not be calculated in real time.

[0003] 人员测量仪法是指利用“人员测量仪”来收集电视收视信息的方法,是目前国际上常用的收视调查手段。 [0003] People Meter method is a method using the "people meter" to collect information about the TV ratings, is commonly used in international ratings survey instruments. 样本家庭的每个成员在手控器上都有自己的按钮,而且还留有客人的按钮。 Each member of the household sample has its own button on the hand controller, but also the guests left button. 当家庭成员开始看电视时,必须先按一下手控器上代表自己的按钮,不看电视时, 再按一下这个按钮,测量仪会把收看电视的所有信息以每分钟为时间段储存下来,然后通过电话线传送到总部的中心计算机。 When the family started watching TV, you must first click on a button to represent their hand controller, when not watching TV, and then click this button, all the information will gauge TV to the time period stored per minute down, then transmitted to a central computer at headquarters over the phone line. 此方案中,数据可以通过网络传输到数据中心,收视率计算较为迅速,但是人员测量仪成本较高。 In this embodiment, data can be transmitted to the data center via a network, more rapid calculation of the ratings, but the high cost people meter.

[0004] 目前,电视机出现了一种新的产品形态,互联网电视机。 [0004] Currently, there is a new TV product form, Internet TV. 此种电视机在普通电视机功能的基础上,在电视机内部增加了网络模块,使得电视可以通过宽带接入互联网,从而实现电视机上观看和使用来自互联网的内容和服务。 On the basis of this TV on a normal TV function, it increased internal television network module, so that television can access the Internet via broadband, enabling viewing and use of content and services from the Internet on your TV. 由于此类电视机具有互联网信息回传通道,因此,有机会将用户观看电视的收视数据进行自动收集,并自动传回数据中心,实现收视率的自动统计。 Since such information Internet TV has automatic statistical return channel, therefore, the opportunity users to watch TV viewership data were collected automatically, and automatically returns the data center, to achieve ratings.

[0005] 如申请号为200810305143. 8的发明专利申请公开了一种电视收视率数据采集方法,该方法是:当开机或更换频道的时候,电视机微处理器从其内部存储器获取当前正在播放的电视频道的调谐频率,将电视频道的调制频点与当前时间作为收视率数据发送至收视率数据接收装置,收视率数据接收装置通过网络将收视率数据上报至收视率数据处理中心。 [0005] Application No. 200810305143.8 The invention patent application discloses a television ratings data acquisition, the method is: when startup or when changing channels, the microprocessor acquires from the internal memory of the TV is currently playing the tuning frequency of the television channel, the modulation frequency of the television channel and the current time as the ratings data to the data receiving device ratings, ratings data receiving apparatus via a network data reported to the viewership ratings data processing center. 该方案存在以下缺陷: This solution has the following defects:

1)在不同的地区,不同的广电运营商网络下,对同一个电视台的频道所使用的调制频率是不同的,而且,同一地区,同一运营商的网络下,同一电视台频道所使用的频点时常会发生变化; 1) in different regions, different radio and television operators network, the modulation frequency of the same TV channel used is different, and, in the same area, the same operator's network, frequency the same TV channel used It will change from time to time;

2)从实际使用的角度,很难及时收集和跟踪全国范围内,几千个大大小小的广电运营商,上万个频道设置的频点信息和变化。 2) From the perspective of practical use, it is difficult timely collection and tracking across the country, thousands of large and small radio and television operators, tens of thousands of frequency channel information and settings changes.

[0006] 因此,通过只收集到的频点和时间点,将难以将其转换为频道和时间点所组成的收视率信息。 [0006] Thus, by collecting only up to the point of time and frequency, it is difficult to convert the rating information for the channel and the point in time thereof. 发明内容 SUMMARY

[0007] 本发明的目的就是克服现有技术中的不足,提供一种实时性强、成本低、统计效果好的基于调谐频点与台标匹配的收视率统计系统及其统计方法。 Objective [0007] The present invention is to overcome the disadvantages of the prior art, there is provided a real-time, low cost and good effect ratings statistics and statistical system statistical method based on the tuning frequency matches with the logo.

[0008] 为解决现有技术中的问题,本发明基于调谐频点与台标匹配的收视率统计系统采用了如下的方案:包括视频输出设备、与所述视频输出设备通过网络相连接的处理服务器, 所述视频输出设备至少包括微处理器、分别与所述微处理器相连接的电视信号处理模块、 图像信号输出模块、时钟模块和数据收发模块,所述微处理器内设置有进行视频图块采集的图块采集控制模块及为所述图块采集控制模块提供定时采集时间的定时模块,所述数据收发模块通过网络接口与所述处理服务器相连接,其中,所述电视信号处理模块内设置有提供调谐频点数据的电视调谐器,所述微处理器内还设置有检测用户换台操作的换台检测模块,所述视频输出设备还包括与所述微处理器相连接的设备身份标识存储器。 [0008] In order to solve the problems of the prior art, the present invention is based on the TV ratings system tuned frequency matched with the logo using the following scheme: processing includes a video output device, the video output device connected through a network server, the video output apparatus includes at least a microprocessor, a TV signal processing module are respectively connected with the microprocessor, the image signal output module, clock module, and a data transceiver module, said microprocessor is provided with a video acquisition tile and tile module to provide a timing acquisition control module controls the timing of acquisition time of the acquisition module of the tile, the transceiver module is connected via a data network interface with the processing server, wherein, said television signal processing module disposed therein to provide the tuning frequency data of a television tuner, a user is also provided for detecting zapping zapping operation detection module within the microprocessor, the apparatus further comprises a video output device connected to the microprocessor identity memory.

[0009] 进一步,所述处理服务器包括用于储存数据信息的数据库模块、用于接收所述视频输出设备所上传的采集数据信息并将所述处理服务器的处理结果信息反馈给所述视频输出设备的数据接收和反馈模块、将所述数据接收和反馈模块所接收的采集数据信息在所述数据库模块中进行搜索查询并根据查询结果进行调谐频点匹配的数据检索与匹配模块和根据所述数据检索与匹配模块的检索与匹配结果对收视率进行统计和计算的计算统计模块。 [0009] Further, the processing server comprises a database module for storing data information, for receiving said video output data collection device and the upload processing result of the information processing server information back to the video output apparatus and receiving feedback data module, the data information in the data acquisition and feedback module receiving the received search query in the database module and tuning frequency matching a query to retrieve data from the data matching module and retrieving retrieves matching result of the matching module ratings statistics and statistical calculation module calculation.

[0010] 进一步,所述的数据库模块包括储存台标图案数据的台标数据库、储存视频输出设备的调谐频点及其设备身份标识数据与电视台频道名称对应关系的调谐频点数据库、储存节目时间表数据的节目单数据库以及储存收视率统计结果数据的收视率数据库。 [0010] Further, the database includes a storage module station logo mark pattern data database, storing the tuning frequency of the video output device and the device identifier data and television channel tuning frequency corresponding to the name relation database storage program time ratings database program and a single database table data storage viewership statistics data.

[0011] 进一步,所述数据检索与匹配模块包括台标搜索模块、调谐频点匹配模块、调谐频点查询模块和节目查询模块。 [0011] Further, the data retrieval module comprises a logo matching search module, the tuning frequency matching module, the tuning frequency and a program module querying module queries.

[0012] 进一步,所述视频输出设备还包括与所述微处理器相连接的台标定位数据存储 [0012] Further, the video output apparatus further includes a table storing standard positioning data connected to the microprocessor

O O

[0013] 一种基于调谐频点与台标匹配的收视率统计系统的统计方法,包括如下步骤: [0013] A statistical method based on the ratings and the tuning frequency matches the standard statistical station system, comprising the steps of:

1)匹配调谐频点与电视频道名称,建立调谐频点数据库; 1) the tuning frequency matches the name of the television channel, to establish the tuning frequency database;

2)换台检测模块检测用户换台操作;若检测出电视频道进行了切换,顺序进行步骤3)、步骤4)、步骤5)和步骤6),若检测出电视频道没有切换,则重复步骤2); 2) zapping detection module detects a user zapping operation; if detected the TV channel switching, the sequence proceeds to step 3), step 4), step 5) and 6), when the detected channels is not switched, then repeating steps 2);

3)微处理器采集频道切换后的调谐频点数据、换台时间点数据和视频输出设备身份标识数据并由数据收发模块通过网络接口发送至处理服务器; 3) tuning the microprocessor data acquisition channel switching frequency, zapping time point data and the video output apparatus identifier data by the data processing transmitted to the transceiver module interface server through a network;

4)处理服务器的数据接收和反馈模块接收步骤3)中的采集数据,调谐频点查询模块将调谐频点数据和视频输出设备身份标识数据在步骤1)中的调谐频点数据库中进行频道名称查询,确定出用户所观看的电视台频道; Data collection) 4) processing server data reception and the feedback module receiving step 3, the tuning frequency query module tuning frequency data and the video output apparatus identifier data tuning frequency in step 1) in the database for a channel name polled to determine if the TV channel viewed by the user;

5)节目查询模块根据步骤4)中所确定的电视台频道,结合时间点数据在数据库中查询电视节目时间表数据,确定出用户所观看的电视节目内容; 5) The query module TV program channels in step 4) is determined, the time point data in conjunction with the television program schedule data query in the database, it is determined that the television program viewed by a user;

6)计算统计模块根据步骤4)中所确定的电视台频道和步骤5)中所确定的电视节目内容统计出电视台及其电视节目的收视率。 6) calculating statistics module according to step 4) TV channel determined in step 5) is determined by the statistics of television programs and television television program ratings.

[0014] 上述方法中,所述步骤1)包括以下分步骤: [0014] In the above method, the step 1) comprises the following substeps:

1. 1).将电视台的台标图案数据及电视节目时间表数据事先存于处理服务器的数据库模块内,视频输出设备的定时模块事先设置图块采集控制模块的图块采集时间; 1. 1) The logo pattern data and television program schedule data previously stored in the television processing server database module, a timing module of the video output apparatus is set in advance acquisition and control module tile tile acquisition time;

1.2).当视频输出设备在播放电视节目时,图块采集控制模块按照分步骤1.1)中的图块采集时间对图像信号输出模块输出的图像信号进行图块采集,同时微处理器采集电视调谐器提供的调谐频点数据和设备身份标识存储器提供的视频输出设备身份标识数据; 1.2). When the video output apparatus when playing the television program, the control block module acquisition time of acquisition of the image signals output by the output module block collection in accordance with sub-step 1.1) in the tile, while the TV tuner collected microprocessor the tuner provided video frequency output device identity data and identity storage devices provided;

1.3).视频输出设备的数据收发模块将分步骤1.2)中采集的图块数据、调谐频点数据和视频输出设备身份标识数据通过网络接口发送至处理服务器; 1.3) a video output device data transceiver module sub-step 1.2) tile data acquisition, the tuning frequency data and the video output apparatus identifier data sent to the processing server via the network interface;

1.4).处理服务器的数据接收和反馈模块接收分步骤1. 3)所发送的数据,台标搜索模块将数据接收和反馈模块接收的图块数据在分步骤1. 1)中的数据库模块内储存的台标图案数据中进行搜索,若搜索出电视台台标图案,则确定出用户所观看的电视台频道名称; The database module 1.4). The received data processing server receiving feedback module and sub-step 1.3) the transmitted data, logo data search module tile will receive and feedback module received in substep 1.1) in the logo pattern data stored in the search, if the search pattern standard TV station, it is determined that the name of the television channel viewed by the user;

1. 5).处理服务器的调谐频点匹配模块将分步骤1. 4)所确定的电视台频道名称与该分步骤数据接收和反馈模块所接收的调谐频点数据和视频输出设备身份标识数据进行匹配,并存储在调谐频点数据库。 1.5) The processing server tuning frequency matching module to sub-step 1.4) the tuning frequency of the TV channel name determined substep received the data receiving module and the feedback data and the video data output apparatus identity match, and the tuning frequency stored in the database.

[0015] 上述方法中,分步骤1. 2)中所述图块采集是先根据存储于视频输出设备的台标定位数据存储器内的台标定位数据进行图块采集。 [0015] In the above method, sub-step 1.2) in the tile is to be collected in accordance with the acquisition block logo positioning data stored in the data store logo is positioned a video output device.

[0016] 上述方法中,分步骤1. 4)中所述台标搜索模块将数据接收和反馈模块接收的图块数据在分步骤1.1)中数据库模块内储存的台标图案数据中进行搜索,若搜索失败,数据接收和反馈模块将该搜索失败的结果信息反馈给视频输出设备,视频输出设备的图块采集控制模块调整图块采集方案,并继续对图像信号输出模块输出的图像信号进行图块采集。 [0016] In the above method, sub-step 1.4) in the logo search module searches the logo data receiving tile pattern data and the received feedback module stored in the sub-step 1.1) in the database module, If the search fails, the data receiving module and a feedback result of the failure search information back to the video output device, video output block acquisition and control module adjusting device tile collection program, and continue the image signals output by the output module of FIG. collection block.

[0017] 上述方法中,分步骤1. 4)中所述台标搜索模块将数据接收和反馈模块接收的图块数据在分步骤1.1)中数据库模块内储存的台标图案数据中进行搜索,若搜索成功,数据接收和反馈模块将该搜索成功的信息及搜索出的台标定位数据反馈给视频输出设备,视频输出设备更新台标定位数据存储器中的台标定位数据,图块采集控制模块在下一个图块采集时间将按更新后的台标定位数据进行图块采集。 [0017] In the above method, sub-step 1.4) in the logo search module searches the logo data receiving tile pattern data and the received feedback module stored in the sub-step 1.1) in the database module, If the search is successful, the data receiving module and the search is successful feedback information and data relevant to the station logo positioning feedback to the video output devices, video output location data logo logo device updates positioning data memory, block acquisition and control module next tile collection stage Benchmarking data block acquisition time will be updated.

[0018] 具备上述结构和步骤的本发明基于调谐频点与台标匹配的收视率统计系统及其统计方法具备以下优点: [0018] The present invention having the above configuration and steps have the advantage that the tuning frequency based on the ratings and the logo matches statistical system and statistical methods:

1)收视率统计的实时性强:在视频输出设备内设置换台检测模块,可以实时检测并捕获用户换台操作以及换台后的调谐频点,并通过数据收发模块及网络接口将调谐频点数据实时传输至处理服务器进行收视率统计; 1) real-time TV ratings and strong: the video output apparatus equipped with sets of replacement detection module, a user can capture real-time detection and zapping operation and the tuning frequency after the change the channel, and through the data transceiver module and a network interface tuning frequency Real-time processing point data transmission to the server for TV ratings;

2)运营成本低:当通过台标图案识别方法完成电视调谐频点与电视频道名称的匹配后,只需要检测电视调谐频点就可以确定用户观看的频道,不再需要进行大量的台标图案图像识别计算和图块数据传输,因此,避免了大量的服务器和带宽花销,运营成本很低; 2) low operating costs: Upon completion of the matching TV tuner frequency channels by name logo pattern recognition method, only the television tuner frequency detector may determine the channel viewed by the user, eliminating the need for a large number of logo pattern the image recognition calculation and data transmission block, thereby avoiding a large number of servers and bandwidth expenses, low operating costs;

3)台标识别和收视率统计效果好:在视频输出设备内只做计算量很小的图块采集工作,处理服务器进行复杂的搜索和处理计算工作,由于处理服务器不受计算能力的限制,因此,可以使用复杂的图像处理和模式识别算法对图块进行分析处理,即使在电视信号不好, 画面有干扰的情况下,也能够提供良好的台标识别效果和收视率统计效果,并且不受电视节目内容变化频率的影响。 3) Symbol Recognition and TV ratings good results: in the video output apparatus only a small amount of calculation work tile collection, processing server searching and processing complex calculations, since the processing from the server computing capacity constraints, Thus, use of complex image processing and pattern recognition algorithms for analyzing and processing block, even when the television signal is not good, picture interference situation, it is possible to provide good results station identification and ratings statistics do not effect, and do not the impact of television program content changes the frequency by.

[0019] 综上所述,本发明基于调谐频点与台标匹配的收视率统计系统及其统计方法,能够以较低的运营成本根据电视台台标的识别自动匹配电视频道名称和电视调谐频点,从而通过检测调谐频点数据,自动统计电视台频道及其电视节目的收视率,实时性强,统计效果好,在互联网电视机的收视率调查领域有着比较好的应用前景。 [0019] In summary, the present invention is based on the TV ratings system and a statistical method and the tuning frequency to match the logo, lower operating costs can be automatically matched according to the subject identifying TV station name and TV channels tuned to frequencies so by detecting the tuning frequency data, automatic statistical television channels and television ratings, real-time strong, good statistical effect, has good prospects in the field of survey of Internet TV ratings. 附图说明 BRIEF DESCRIPTION

[0020] 图1为本发明基于调谐频点与台标匹配的收视率统计系统实施例的结构示意框图。 [0020] Fig 1 a schematic block diagram of an embodiment of the system based on TV ratings and the tuning frequency to match the logo of the invention.

[0021] 图2为本发明基于调谐频点与台标匹配的收视率统计系统的统计方法的流程图。 [0021] FIG 2 is a flowchart of statistical methods based on TV ratings system and the tuning frequency to match the logo of the present invention.

[0022] 图3为图2中步骤1匹配调谐频点与电视频道名称,建立调谐频点数据库的工作流程图。 [0022] FIG. 3 is a match in step 21 and the tuning frequency television channel name, a flowchart of the tuning frequency to establish a database.

具体实施方式 Detailed ways

[0023] 下面结合附图对本发明作进一步详细的说明。 [0023] The following figures present invention will be further described in detail in conjunction.

[0024] 如图1所示,本发明基于调谐频点与台标匹配的收视率统计系统,包括视频输出设备1和处理服务器2,所述视频输出设备1包括微处理器11、与微处理器11分别连接的电视信号处理模块12、图像信号输出模块13、声音信号输出模块14、时钟模块15、台标定位数据存储器16、设备身份标识存储器17、数据收发模块18,数据收发模块18通过网络接口19与处理服务器2相连接,其中,电视信号处理模块12内设置有电视调谐器121,微处理器11内设置有换台检测模块111、图块采集控制模块112和定时模块113,图像信号输出模块13外接显示屏3,声音信号输出模块14外接扬声器4。 [0024] As shown in FIG. 1, the present invention is based on the TV ratings system tuned frequency matched with the logo, including video output apparatus 1 and the processing server 2, the video output apparatus 1 comprises a microprocessor 11, the microprocessor TV signal processing module 11 are connected to 12, an image signal output module 13, an audio signal output module 14, a clock module 15, logo positioning data memory 16, a device identity memory 17, a data transceiver module 18, a data transceiver module 18 by network interface 19 is connected with the processing servers 2, wherein the TV signal processing module is provided with a TV tuner 121, the microprocessor 11 is provided with a zapping detection module 111, block 112 and timing acquisition and control module 113 within the module 12, the image 13 external display signal output module 3, an audio signal output module 14 external speaker 4.

[0025] 如图1所示,处理服务器2包括数据库模块21、数据接收和反馈模块22、数据检索与匹配模块23和计算统计模块24。 [0025] 1, 2 comprises a database server processing module 21, and feedback module 22 receives data, data retrieval and matching module 23 and a statistical calculation module 24.

[0026] 所述数据库模块21包括储存台标图案数据的台标数据库211、储存视频输出设备的调谐频点及其设备身份标识数据与电视台频道名称对应关系的调谐频点数据库212、 储存节目时间表数据的节目单数据库213以及储存收视率统计结果数据的收视率数据库214。 Logo database [0026] The module 21 includes a database storing standard pattern data table 211, storing the tuning frequency of the video output device and the device identifier data and television channel name corresponding to the tuning frequency relationship database 212, a program storage time and a program list database 213 storing viewership ratings statistics data table data database 214.

[0027] 所述数据检索与匹配模块23包括台标搜索模块231、调谐频点匹配模块232、调谐频点查询模块233和节目查询模块234。 The [0027] data retrieval and matching module 23 includes a station logo search module 231, the tuning frequency matching module 232, the tuning frequency query module 233 and a program module 234 queries.

[0028] 在本实施例中,所述换台检测模块111检测用户的换台操作。 [0028] In the present embodiment, the change station detection module 111 detects the user's zapping operation. 换台检测模块111 可以通过三种方式检测到用户的换台操作,一种方式是当视频输出设备上的微处理器接收到来自遥控器或视频输出设备上换台按钮的换台操作信令时,将换台指令传递给换台检测模块111 ;另一种方式是换台检测模块111每隔一段时间从电视调谐器121读取调谐频点数据,根据频点值是否发生变化判断是否发生了换台;第三种方式是换台检测模块111每隔一段时间检测当前选中的电视频道号,根据频道号是否发生变化判断是否发生了换台操作。 Zapping detection module 111 may detect the three ways to the user's zapping operation, one way is when zapping operation signaling microprocessor device receives video output from the zapping button on the remote control or the video output device when the switching command is transmitted to the zapping detection module 111; another way is to change the channel intervals detecting module 111 reads data 121 from the tuning frequency television tuner, the frequency of occurrence is determined whether a change has occurred in accordance with point values the zapping; third way is to change the channel intervals detecting module 111 detects the currently selected television channel number, it is determined whether there has been zapping operation is changed according to the channel number.

[0029] 在本实施例中,所述图块采集控制模块112根据台标定位数据存储器16所储存的上一次台标搜索模块231搜索得到的台标定位数据或台标搜索失败后重新调整后的采集方案,按照定时模块113设定的图块采集时间对图像信号输出模块13输出的图像信号进行图块采集,并通过数据收发模块18及网络接口19上传给处理服务器2。 After [0029] In the present embodiment, the acquisition block 112 to re-adjust the control module after a logo search module 231 searches positional data obtained logo mark or a table in accordance with the search fails logo positioning data stored in the memory 16 the acquisition scheme, according to block 113 to set the timing of the image signal acquisition time module 13 output from the image capture signal output module block, and upload the data to the processing server 2 via transceiver module 18 and a network interface 19. 图块采集控制模块112对采集方案的调整,主要调整要采集的图块在整幅视频图像中的位置、形状和尺寸。 Acquisition block adjustment control module 112 collected embodiment, the main block to be acquired adjustment position is at the video image, the shape and size.

[0030] 在本实施例中,所述定时模块113是为图块采集控制模块112提供定时采集时间。 [0030] In the present embodiment, the control module 113 is a timing module 112 provides timing acquisition block of the acquisition time. [0031] 在本实施例中,所述时钟模块15是为当换台检测模块111检测到用户换台操作时,提供换台时间点数据。 [0031] In the present embodiment, the clock module 15 when the transducer is to station detection module 111 detects a user zapping operation, providing zapping time point data.

[0032] 在本实施例中,所述设备身份标识存储器17储存有视频输出设备1的身份标识数 [0032] In the present embodiment, the memory device 17 stores the identity of the identity of a video output device identification number

据信息。 According to the information.

[0033] 在本实施例中,所述台标数据库211中的台标图案数据包括台标图案的形状信息、颜色信息、尺寸信息以及经过图像处理技术提取出来的图案特征信息。 [0033] In the present embodiment, the pattern data of the logo Logo database 211 includes logo pattern shape information, color information, size information and the feature information of a pattern through image processing techniques extracted.

[0034] 在本实施例中,所述台标搜索模块231是用来将图块采集控制模块112所采集的图块数据在台标数据库211内储存的台标图案数据中进行搜索,搜索出图块数据中的电视台台标图案,从而确定用户所观看的电视台频道。 [0034] In the present embodiment, the search module 231 is a standard table for the standard pattern data collection stage tile tile data acquisition control module 112 is stored in the logo database 211 to search, the search tile television station logo data patterns, thereby determining the television channels viewed by the user.

[0035] 在本实施例中,所述调谐频点匹配模块232是将调谐频点数据及视频输出设备身份标识数据与通过台标搜索模块231搜索出的电视台台标图案所确定的电视台频道名称进行匹配,并存储在调谐频点数据库212。 [0035] In the present embodiment, the tuning frequency matching module 232 is the name of the TV channel tuning frequency data and video output apparatus 231 and the identifier data searched out by the search module TV station logo mark pattern determined match, and the tuning frequency stored in the database 212.

[0036] 在本实施例中,所述调谐频点查询模块233用来根据数据接收和反馈模块22接收的调谐频点数据及视频输出设备身份标识数据在调谐频点数据库212中进行频道名称查询,确定出用户所观看的电视台频道。 [0036] In the present embodiment, the tuning frequency channel used for the query module 233 queries the name database 212 tuning frequency tuning frequency according to the data received by the receiving module 22 and feedback and video data output apparatus identifier data to determine the television channel viewed by the user.

[0037] 在本实施例中,所述节目查询模块234是用来根据调谐频点查询模块233确定的电视台频道结合时间点数据在节目单数据库213中进行查询,确定用户所观看的电视节目内容。 [0037] In the present embodiment, the program module 234 is used to query in the query program list database 213 according to the tuning frequency query module 233 determines the time point data binding TV channel, the user determines the viewed television programs .

[0038] 在本实施例中,所述计算统计模块24是用来根据调谐频点查询模块233所确定的电视台频道和节目查询模块234所确定的电视节目内容并结合时间点数据进行电视台和电视节目的收视率统计,并将统计结果储存在收视率数据库214内,以备查询。 [0038] In the present embodiment, the statistical calculation module 24 is used for TV stations and The tuning frequency determined by the query module 233 queries television channel and program module 234 determines the contents of television programs and data in conjunction with time point statistical program ratings, and the statistics stored in the ratings database 214 for future reference.

[0039] 结合附图2对本发明基于调谐频点与台标匹配的收视率统计系统的统计方法进行详细的说明,具体包括以下步骤: [0039] Figure 2 in conjunction with the present invention will be described in detail based on the statistical method and the tuning frequency matches the logo TV ratings system, includes the following steps:

1)匹配调谐频点与电视频道名称,建立调谐频点数据库212 ; 1) the tuning frequency matches the name of the television channel, to establish the tuning frequency database 212;

2)换台检测模块111检测用户换台操作;若检测出电视频道进行了切换,顺序进行步骤3)、步骤4)、步骤5)和步骤6),若检测出电视频道没有切换,则重复步骤2); 2) zapping detection module 111 detects a user zapping operation; if detected the TV channel switching, the sequence proceeds to step 3), step 4), step 5) and 6), when the detected channels is not switched, is repeated step 2);

3)微处理器11采集频道切换后的调谐频点数据、换台时间点数据和视频输出设备身份标识数据并由数据收发模块18通过网络接口19发送至处理服务器2 ; 3) tuning the microprocessor 11 data acquisition channel switching frequency, zapping time point data and the video output apparatus identifier data by the transceiver module 18 transmits data to the processing server 2 through the network interface 19;

4)处理服务器2的数据接收和反馈模块22接收步骤3)中的采集数据,调谐频点查询模块233在步骤1)中的调谐频点数据库212进行频道名称查询,确定出用户所观看的电视台频道; 4) processing server 2 received and the feedback module 22 receives the step of collecting data 3), the tuning frequency query module 233 tuning frequency database 212 in step 1) is a channel name query, it is determined that television viewed by the user channel;

5)节目查询模块234根据步骤4)中所确定的电视台频道,结合时间点数据在节目单数据库213中查询电视节目时间表数据,确定出用户所观看的电视节目内容; 5) The program module 234 queries television channel in step 4) is determined, the time point data query binding television program schedule data in the program list database 213, it is determined that the television program viewed by a user;

6)计算统计模块24根据步骤4)中所确定的电视台频道和步骤5)中所确定的电视节目内容统计出电视台及其电视节目的收视率,并将统计结果储存在收视率数据库214内, 以备查询。 6) calculating statistics Statistics module 24 according to step 4) TV channel determined in step 5) determined in the television program and the television ratings of television programs, and the statistics stored in the ratings database 214, for future reference.

[0040] 如图3所示,步骤1)中,匹配调谐频点与电视频道名称,建立调谐频点数据库212 包括如下分步骤: [0040] As shown in FIG. 3, step 1), the tuning frequency matches the name of the television channel, to establish the tuning frequency database 212 comprises the substeps of:

1.1).将电视台的台标图案数据信息包括台标图案的形状信息、颜色信息、尺寸信息以及经过图像处理技术提取出来的图案特征信息储存于数据库模块21的台标数据库211, 将电视节目时间表数据储存于数据库模块21的节目单数据库213,同时视频输出设备1的定时模块113事先设置图块采集控制模块112的图块采集时间; 1.1). The logo pattern data station comprises a television program time shape information logo pattern, color information, size information, and after the image processing techniques extracted pattern feature information stored in the database module bench scale database 21 to 211, table data stored in the database module 21 and program list database 213, while the video output apparatus 1, a timing module 113 is set in advance acquisition block tile control module 112 of acquisition time;

1. 2).当视频输出设备1在播放电视节目时,图块采集控制模块112按照分步骤1. 1) 中的图块采集时间对图像信号输出模块13输出的图像信号进行图块采集,同时微处理器11采集电视调谐器121提供的调谐频点数据和设备身份标识存储器17提供的视频输出设备身份标识数据; 1.2). When the video output apparatus 1 during television programs, block acquisition and control module 112) of the tile image signal acquisition time 13 output from the image signal output module according substeps acquisition block 1.1, At the same time microprocessor 11 capture the video output apparatus identifier data provided by the TV tuner 121 and the tuning frequency data memory device 17 provided identity;

1. 3).视频输出设备1的数据收发模块18将分步骤1. 2)中采集的图块数据、调谐频点数据和视频输出设备身份标识数据通过网络接口19发送至处理服务器2 ; 1. 3) The data of the video output device 1 18 of the transceiver module sub-step 1.2) tile data acquisition, the tuning frequency data and the video output apparatus identifier data transmission processing to the server 2 through the network interface 19;

1. 4).处理服务器2的数据接收和反馈模块22接收分步骤1. 3)所发送的数据,台标搜索模块231将数据接收和反馈模块22接收的图块数据在分步骤1. 1)中的台标数据库211内储存的台标图案数据中进行搜索,若搜索出电视台台标图案,则确定出用户所观看的电视台频道名称,同时数据接收和反馈模块22将搜索成功的信息及搜索出的台标的定位数据反馈给视频输出设备1,视频输出设备1更新台标定位数据存储器16中的台标定位数据,图块采集控制模块112在下一个图块采集时间将按更新后的台标定位数据进行图块采集;若搜索失败,数据接收和反馈模块22将搜索失败的信息反馈给视频输出设备1,视频输出设备1的图块采集控制模块112重新调整图块采集方案,譬如调整图块采集的图块位置和增大图块尺寸,然后再对图像信号输出模块13输出的图像信号继续进行图块采集 1.4). Data processing server receiving feedback module 2 and the receiver 22 substep 1.3) the transmitted data, logo search module 231 receives the block data and the received feedback module 22 in substep 1.1 ) logo pattern data stored in the logo database 211 to search, if the search for a television station logo pattern, it is determined that the TV channel name, viewed by the user, while the data receiver and a feedback module 22 searches successful information and positioning the logo searched data back to the video output apparatus 1, the video output apparatus 1 updates the location data logo logo location data memory 16, block 112 next acquisition control module will block the acquisition time after the update table standard orientation data acquisition block; if the search fails, the feedback information and the data receiving module 22 searches fail feedback to the video output apparatus 1, the video output apparatus 1 block acquisition and control module 112 of tile readjust acquisition program, such adjustment collecting position and tile tile tile size is increased, then the image signal 13 output from the image signal output module continues collecting block

1. 5).处理服务器2的调谐频点匹配模块232将分步骤1. 4)所确定的电视台频道名称与分步骤1.4)数据接收和反馈模块所接收的调谐频点数据和视频输出设备身份标识数据进行匹配,并存储在调谐频点数据库212。 1.5) The processing server tuning frequency matching module 232 of the sub-step 1.4) the tuning frequency determined television channel name substep 1.4) and the data receiver module receives feedback data and a video output device identity identification data matches, and the tuning frequency stored in the database 212.

[0041] 总之,本发明的实施例公布的是其较佳的实施方式,但并不限于此。 [0041] In summary, embodiments of the present invention released its preferred embodiments, but is not limited thereto. 本领域的普通技术人员极易根据上述实施例,领会本发明的精神,并做出不同的引申和变化,但只要不脱离本发明的精神,都在本发明的保护范围之内。 Those of ordinary skill in the art can easily according to the above embodiments, understand the spirit of the invention and make various changes and extended, but without departing from the spirit of the invention are within the scope of the present invention.

Claims (10)

  1. 一种基于调谐频点与台标匹配的收视率统计系统,包括视频输出设备、与所述视频输出设备通过网络相连接的处理服务器,所述视频输出设备至少包括微处理器、分别与所述微处理器相连接的电视信号处理模块、图像信号输出模块、时钟模块和数据收发模块,所述微处理器内设置有进行视频图块采集的图块采集控制模块及为所述图块采集控制模块提供定时采集时间的定时模块,所述数据收发模块通过网络接口与所述处理服务器相连接,其特征在于:所述电视信号处理模块内设置有提供调谐频点数据的电视调谐器,所述微处理器内还设置有检测用户换台操作的换台检测模块,所述视频输出设备还包括与所述微处理器相连接的设备身份标识存储器。 TV ratings system based on the tuning frequency matches with the logo, including a video output device, the processing server connected to the video output device through a network, the video output apparatus includes at least a microprocessor, respectively, with the TV signal processing module is connected to the microprocessor, the image signal output module, clock module, and a data transceiver module, provided with a microprocessor within the control module of the video capture block tile is acquired and the acquisition and control block timing acquisition module provides timing module time, the transceiver module is connected via a data network interface with the processing server, comprising: the tuning frequency is provided with a data providing television tuner within the television signal processing module, said the microprocessor is also provided for detecting a user zapping zapping operation detection module, the video output apparatus further includes a device identity memory connected with the microprocessor.
  2. 2.根据权利要求1所述的基于调谐频点与台标匹配的收视率统计系统,其特征在于: 所述处理服务器包括用于储存数据信息的数据库模块、用于接收所述视频输出设备所上传的采集数据信息并将所述处理服务器的处理结果信息反馈给所述视频输出设备的数据接收和反馈模块、将所述数据接收和反馈模块所接收的采集数据信息在所述数据库模块中进行搜索查询并根据查询结果进行调谐频点匹配的数据检索与匹配模块和根据所述数据检索与匹配模块的检索与匹配结果对收视率进行统计和计算的计算统计模块。 The TV ratings system based on the tuning frequency matches with the logo according to claim 1, wherein: said processing server comprises a database module for storing data information, for receiving said video output device upload processing result data collection processing server information and the information back to the data receiving feedback module and the video output device, the data collection and feedback information receiving module of the data received in the database module search queries and tuning frequency matches the data retrieval module and a matching module for calculating statistics and ratings statistics calculated based on the retrieval result matching the retrieval data matching module according to the query result.
  3. 3.根据权利要求2所述的基于调谐频点与台标匹配的收视率统计系统,其特征在于: 所述的数据库模块包括储存台标图案数据的台标数据库、储存视频输出设备的调谐频点及其设备身份标识数据与电视台频道名称对应关系的调谐频点数据库、储存节目时间表数据的节目单数据库以及储存收视率统计结果数据的收视率数据库。 According to claim 2 based on TV ratings and the frequency tuning system logo matching claim wherein: said module comprises a database of the database table stored logo mark pattern data, stored tuning frequency of the video output device point and device identifier data and television channel corresponding to the name of the database tuning frequency relationship, the ratings database program single database to store data and program schedule storage viewership statistics data.
  4. 4.根据权利要求2或3所述的基于调谐频点与台标匹配的收视率统计系统,其特征在于:所述数据检索与匹配模块包括台标搜索模块、调谐频点匹配模块、调谐频点查询模块和节目查询模块。 According to claim system based on TV ratings and the tuning frequency to match the logo, characterized in that 2 or 3: said data retrieval module comprises a logo matching search module, the tuning frequency matching module, the tuning frequency point query module and program query modules.
  5. 5.根据权利要求1所述的基于调谐频点与台标匹配的收视率统计系统,其特征在于: 所述视频输出设备还包括与所述微处理器相连接的台标定位数据存储器。 The TV ratings system of claim 1 based on the tuning frequency to match the logo of the preceding claims, characterized in that: said apparatus further comprises a video output logo positioning data memory connected to said microprocessor.
  6. 6. 一种如权利要求1所述的基于调谐频点与台标匹配的收视率统计系统的统计方法, 其特征在于,包括以下步骤:1)匹配调谐频点与电视频道名称,建立调谐频点数据库;2)换台检测模块检测用户换台操作;若检测出电视频道进行了切换,顺序进行步骤3)、步骤4)、步骤5)和步骤6),若检测出电视频道没有切换,则重复步骤2);3)微处理器采集频道切换后的调谐频点数据、换台时间点数据和视频输出设备身份标识数据并由数据收发模块通过网络接口发送至处理服务器;4)处理服务器的数据接收和反馈模块接收步骤3)中的采集数据,调谐频点查询模块将调谐频点数据和视频输出设备身份标识数据在步骤1)中的调谐频点数据库中进行频道名称查询,确定出用户所观看的电视台频道;5)节目查询模块根据步骤4)中所确定的电视台频道,结合时间点数据在数据库中查 1) the tuning frequency matches the name of the television channel, to establish the tuning frequency: 6. A method as claimed in ratings based on statistical frequency tuning and matching logo statistical system, wherein the 1, comprising the steps of claim point database; 2) zapping detection module detects a user zapping operation; if detected the TV channel switching, the sequence proceeds to step 3), step 4), step 5) and 6), when the detected channels is not switched, repeat step 2); 3) the tuning frequency after switching the microprocessor data acquisition channel, zapping time point data and the video output apparatus identifier data by the transceiver module transmits data to the processing server via the network interface; 4) processing server data receiving and feedback module receiving step 3) collected data, the tuning frequency query module tuning frequency data and the video output apparatus identifier data for channel name query tuning frequency in step 1) in the database, it is determined that TV channel viewed by the user; 5) according to TV channels programs query module in step 4) is determined, in conjunction with the time point data in a database search 询电视节目时间表数据,确定出用户所观看的电视节目内容;6)计算统计模块根据步骤4)中所确定的电视台频道和步骤5)中所确定的电视节目内容统计出电视台及其电视节目的收视率。 Inquiry television program schedule data, it is determined that the television program viewed by a user; 6) calculating statistics statistics module station and a television program according to step 4) TV channel determined in step 5) determined in the television program ratings.
  7. 7.根据权利要求6所述的基于调谐频点与台标匹配的收视率统计系统的统计方法,其特征在于,所述步骤1)包括以下分步骤:·1. 1).将电视台的台标图案数据及电视节目时间表数据事先存于处理服务器的数据库模块内,视频输出设备的定时模块事先设置图块采集控制模块的图块采集时间;·1.2).当视频输出设备在播放电视节目时,图块采集控制模块按照分步骤1.1)中的图块采集时间对图像信号输出模块输出的图像信号进行图块采集,同时微处理器采集电视调谐器提供的调谐频点数据和设备身份标识存储器提供的视频输出设备身份标识数据;·1.3).视频输出设备的数据收发模块将分步骤1.2)中采集的图块数据、调谐频点数据和视频输出设备身份标识数据通过网络接口发送至处理服务器;·1.4).处理服务器的数据接收和反馈模块接收分步骤1. 3)所发送的数据,台 7. The system of claim 6 statistical method based on the statistical ratings and logo matching tuning frequency claim, wherein said step 1) comprises the following sub-steps: · a 1) the TV station standard pattern data and television program schedule data previously stored in the process database of the server module, a timing module of the video output apparatus is set in advance acquisition and control module tile tile acquisition time; · 1.2) when the video output apparatus in broadcast television programs when, in accordance with sub-step acquisition and control module block 1.1) tiles in the acquisition time of the image signals output by the output module block collection, the tuning frequency while the microprocessor collection television tuner and data equipment identity video output apparatus identifier data supplied from memory;. * 1.3) video output device to a data transceiver module sub-step 1.2) tile data acquisition, the tuning frequency data and the video output apparatus identifier data sent across the network to the interface processing server;. * 1.4) and the data processing server receiving module receives feedback sub-step 1.3) the transmitted data, station 搜索模块将数据接收和反馈模块接收的图块数据在分步骤1. 1)中的数据库模块内储存的台标图案数据中进行搜索,若搜索出电视台台标图案,则确定出用户所观看的电视台频道名称;·1. 5).处理服务器的调谐频点匹配模块将分步骤1. 4)所确定的电视台频道名称与该分步骤数据接收和反馈模块所接收的调谐频点数据和视频输出设备身份标识数据进行匹配,并存储在调谐频点数据库。 The search module tile logo pattern data and receiving data received feedback module stored in the sub-step 1.1) in the database search module, if the search pattern standard TV station, it is determined that the user viewed TV channel name;. * 15) processing server tuning frequency matching module to sub-step 1.4) the tuning frequency of the TV channel name determined substep received the data reception and output video data and feedback module device identifier data matches, and the tuning frequency stored in the database.
  8. 8.根据权利要求7所述的基于调谐频点与台标匹配的收视率统计系统的统计方法,其特征在于:分步骤1. 2)中所述图块采集是先根据存储于视频输出设备的台标定位数据存储器内的台标定位数据进行图块采集。 According to claim 7, based on a statistical method of rating the tuning frequency matches the logo statistical system, wherein: sub-step 1.2) is to capture said tiles stored in the video output apparatus according to logo location data in the location data of the logo memory block acquisition.
  9. 9.根据权利要求7所述的基于调谐频点与台标匹配的收视率统计系统的统计方法,其特征在于:分步骤1. 4)中所述台标搜索模块将数据接收和反馈模块接收的图块数据在分步骤1. 1)中数据库模块内储存的台标图案数据中进行搜索,若搜索失败,数据接收和反馈模块将该搜索失败的结果信息反馈给视频输出设备,视频输出设备的图块采集控制模块调整图块采集方案,并继续对图像信号输出模块输出的图像信号进行图块采集。 According to claim 7, based on the statistical method and the ratings of the tuning frequency matches the logo statistical system, wherein: sub-step 1.4) in the search module logo data receiving module receives feedback and logo pattern data stored in the data tile substeps 1.1) module searches the database, if the search fails, the data receiving module and a feedback result of the failure search information back to the video output device, video output device acquisition and control module tile adjustment block collection program, and continue the image signals output by the output module block acquisition.
  10. 10.根据权利要求7所述的基于调谐频点与台标匹配的收视率统计系统的统计方法, 其特征在于:分步骤1.4)中所述台标搜索模块将数据接收和反馈模块接收的图块数据在分步骤1. 1)中数据库模块内储存的台标图案数据中进行搜索,若搜索成功,数据接收和反馈模块将该搜索成功的信息及搜索出的台标定位数据反馈给视频输出设备,视频输出设备更新台标定位数据存储器中的台标定位数据,图块采集控制模块在下一个图块采集时间将按更新后的台标定位数据进行图块采集。 FIG substep 1.4) in the logo and the search module receiving the data received by the feedback module: according to claim 7 statistical method based TV ratings system and the tuning frequency matches the logo, characterized in that logo pattern data stored in the data block substeps 1.1) module searches the database, if the search is successful, the data receiving module and the search is successful feedback information and data relevant to the station logo positioning feedback to the video output equipment, logo updated target video output device positioning data store logo data acquisition and control block module collects time logo positioning the update data will be collected the next block tile.
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