CN101370129A - Mobile television, satellite living broadcast television audience rating data acquisition and statistics and analysis system, and its implementing method - Google Patents
Mobile television, satellite living broadcast television audience rating data acquisition and statistics and analysis system, and its implementing method Download PDFInfo
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Abstract
The invention discloses data collection, statistic, analytic system and implementing method of audience rating of mobile television and direct broadcasting satellite television. The system and method include a data collection module, a data encoding module, a data transmission module, a data service centre and a data statistic and analyzing module; the data collection module is in a user receiving terminal that mainly encodes collected data to form a text file; the data encoding module is respectively in the data service centre and the user receiving terminal for transmitting the text file to the data of the data service centre; the data service centre is in front end of the mobile television and direct broadcasting satellite television; the data statistic, analyzing module implement statistic and analysis of audience data to obtain the audience rating. The system and method provided by the invention can automatically collect data from the receiving terminal of the terminal user and transmit collected audience data to the data service centre through a communication module and process statistic and analysis for the data at the data service centre to obtain accurate and integral audience rating data of television programs.
Description
Technical field
The present invention relates to the television broadcasting field, relate in particular to a kind of viewing rate data automatic acquiring, statistics, analytical system and method that realizes mobile TV, satellite direct-seeding TV system.
Background technology
Mobile TV, direct satellite broadcasting TV are meant and adopt the digital broadcasting technology to broadcast, receiving terminal one is mounted in bus, subway, subway, taxi, commercial vehicle and other public places, the 2nd, hand receiving equipment (as mobile phone, notebook, PMP, super portable PC etc.), satisfy the television system of mobile crowd's rating demand.In China, the broadcasting and TV system has begun to carry out the conversion work to digital television system by the simulated television system, and applied in the market audience rating investigating technology all is the exploitations to the simulated television system, because mobile TV, satellite direct-seeding TV system exist huge difference technically with the simulation television system, these technique for investigation can't be used for the mobile TV of various standards, satellite direct-seeding TV system are carried out the data acquisition and the statistics of program audience rating at all.Present audience rating investigating technology mainly has the following disadvantages: (1) is only applicable to the audience rating investigating of simulated television system, does not support the mobile TV to various standards, the information of satellite direct-seeding TV system to handle; (2) gathering viewing-data needs special hardware, and this equipment must with could work after the inner line related of television set is connected, bring very big inconvenience to the user, the enforcement that has influenced the audience rating investigating technology reaches universal; (3) present collection, statistics, analytical system of also not carrying out audience ratings at mobile TV, TV Receiver System for Direct;
Therefore need a kind of brand-new viewing rate data automatic acquiring, statistical system and method are used for mobile TV, satellite direct-seeding TV system are carried out the data acquisition and the statistics of audience ratings.The present invention has used multiple wireless telecommunications means such as GSM, CDMA1x, satellite communication in the audience information processing procedure that realizes mobile TV, TV Receiver System for Direct.
Summary of the invention
The object of the present invention is to provide that a kind of based on wireless telecommunications means such as GSM, CDMA1x, satellite communications the viewing-data of mobile TV, TV Receiver System for Direct to be carried out automatic data collection, coding, transmission, statistics, analysis be the audience rating investigating system and the method for one.System and method provided by the invention can be gathered viewing-data automatically from terminal use's receiving terminal, transmit data by multiple wireless communication technique such as GSM, CDMA1x, satellite communication, and at the data service center end viewing-data is gathered, adds up, analyzes, draw accurately, complete mobile TV, direct satellite broadcasting TV program audience rating.
For achieving the above object, the invention provides a kind of mobile TV, satellite living broadcast television audience rating data acquisition, gather, statistics, analytical system comprise data service center, data acquisition module, data transmission module, data coding module and data statistics, analysis module; Described data service center is positioned at the front end of mobile TV, direct satellite broadcasting TV transmission system, and database wherein is used for preserving user's viewing-data; Data acquisition module is positioned at user's mobile TV, direct satellite broadcasting TV receiving terminal, be used for gathering in real time user watched data, acceptance is from the data of data service center, data transmission module lays respectively in data service center, the user's receiving terminal, is used for the television channel program information table at data service center, the text of the user watched data in user's receiving terminal; Data statistics, analysis module are arranged in but are not limited to data service center, finish the gathering, add up, analyze of user watched data, and draw audience ratings.
For realizing the TV program audience rating automatic data collection of mobile TV, satellite direct-seeding TV system, statistics, analytical method, the present invention also provides a kind of mobile TV, satellite living broadcast television audience rating data acquisition, has gathered, statistics, analytical method, and this method step is as follows:
A, user open mobile TV, direct satellite broadcasting TV receiving terminal, activation data acquisition module, data coding module, and the data collecting module collected user ID, coding module is set up text, record user identifications;
Behind B, the normal startup, the current television channel information of data collecting module collected user, time started are kept at it in text after encoding;
C, if the user change television channel, then continue execution in step B, otherwise rest on this step;
D, if the user closes mobile TV, the direct satellite broadcasting TV receiving terminal then jumps to step e, otherwise jump to step B.
E, data collecting module collected ending message, data coding module was encoded to the concluding time, was recorded in the text.
F, every day 0 o'clock, the activation data transport module utilizes wireless telecommunications means such as GSM, CDMA1x, satellite communication, and text is transferred to data service center;
G, data service center are according to the listing of each channel, pass through data coding module, according to TV program information sheet format (channel, channel coding, programm name, zero-time, concluding time) establishment TV program information table, reach mobile TV, direct satellite broadcasting TV receiving terminal down;
The text data of H, reception mobile TV, the transmission of direct satellite broadcasting TV receiving terminal data transmission module;
I, by file conversion, set up user watched tables of data (user ID, user's name, channel, channel coding, program coding, programm name, rating zero-time, finish the rating time);
J, generation statistical report form;
K, basis agreement are in advance set up Mathematical Modeling;
L, according to Mathematical Modeling, the unique user statistical report form is gathered; The tabulate statistics table is calculated, analyzes, generate audience rating statistical table relevant, that the client is required automatically;
In the aforesaid step, television channel information is meant the indispensable information of a television channel of the unique identification of energy, the invention provides two kinds of structure television channel information methods, and is as described below respectively:
1, television channel information comprises two parts content, a part is mobile TV, the direct satellite broadcasting TV receiving terminal employed frequency of tuner when normally receiving this television channel code stream, usually to be used to play the frequency of this television channel code stream frequency be consistent for this frequency and front end, and this frequency numerical value can obtain by the modulation control chip of mobile TV, direct satellite broadcasting TV receiving terminal; Another part is the program coding of this television channel, can be the program label field content in the pat table in the current multiplex stream (using this program coding during receiving terminal search program), also can be the current numbering of distributing to each program in the current multiplex stream, each program corresponding programs of encoding.Thereby, in television system, tuned frequency and program coding can be unique determine a television channel, the present invention constructs one of television channel information method and just is to use tuned frequency and program coding as television channel information, television channel information can be expressed as in this method,＜tuned frequency program coding〉form.
2, all programs that television headend is broadcasted are distributed overall program coding unitedly, and should be inserted in the middle of the encoding stream by overall situation program coding.The overall program coding of every suit program correspondence is unique, thereby overall program coding can be used as the identity card of program, and the overall program coding that will have this attribute can uniquely identify a programs as channel information.
For example, in some television system, front end carries out overall situation unified distribution to the content of the program code field in the program coded word segment table in the PAT mark, promptly the program in all multiplex stream is unified numbering, so, each program coding just can a corresponding unique television channel, singly is that the program coding just can be as television channel information in this case, and here the program in the pat table is encoded and just belonged to a kind of overall program and encode again.
In above-mentioned step, owing to writing down time started and the concluding time that the user watches certain television channel in the user watched tables of data, and therefore the time started and the concluding time of writing down the concrete program of each television channel broadcast in the television channel program information table associate the audience ratings that just can accurately count each program in each television channel with this two classes mark.
To announcement of the present invention, for those skilled in the art, do not break away from guidance of the present invention and scope according to above-mentioned, it is obviously that the present invention is made each variation of various changes.Therefore, the present invention attempts to be included in various hardware and software change and the change in the technical scopes such as the present invention.
Description of drawings:
Fig. 1. system framework figure
Fig. 2. the data acquisition module workflow diagram
Fig. 3. the data coding module flow chart
Fig. 4. data service center
Claims (9)
1. mobile TV, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that comprising data acquisition module, data coding module, data transmission module, data service center and data statistics, analysis module; Described data service center is positioned at the front end of television transmission system, and database wherein is used for preserving user's viewing-data; Data acquisition module is built in user's the TV receiving system, be used for gathering in real time user watched data, and acceptance is from the data of service centre, data transmission module lays respectively in data service center and the user terminal, is used to transmit accept the data that data acquisition module sends data service center to; Data statistics, analysis module are arranged in but are not limited to data service center, finish statistics, analysis to viewing-data, and draw audience ratings.
2. mobile TV, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that comprising the steps:
After A, user's television receive terminal power up starting, automatic activation data acquisition module; The log-on data coding module is set up text according to default form, and notes the user ID coding;
B, data acquisition module read active user's television channel information, and this information is offered data coding module, and data coding module is encoded according to the form of setting; And be recorded in the text;
The time that C, data transmission module are being set, the communication mode that text is provided with wireless telecommunications such as notes, offer data service center by wireless telecommunications passages such as GSM, CADMA1x and satellite communications, after data service center receives the data of user's transmission, go out user ID, television channel information, rating zero-time, rating duration according to predetermined format from extracting data, be kept at together in the viewing-data table corresponding with this user ID;
D, after the user changes television channel, automatically the new data of driving data acquisition module collection behind the data coding module coding, send data service center to by data transmission module;
Television channel program information table in E, the renewal data service center, data statistics, analysis module are shown according to this, according to predefined computing formula user watched tables of data are added up, and draw the audience rating data of program or television channel.
3. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method, the make that it is characterized in that described television channel information is: with tuned frequency and program as television channel information, tuned frequency wherein is meant the employed frequency of tuner when user's mobile TV, direct satellite broadcasting TV receiving terminal are accepted current television channel code stream, and the program coding is meant the content of the program code field in the pat table of current multiplex stream or the label that front end is distributed to each program in the current multiplex stream.
4. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method, the make that it is characterized in that described mobile TV, direct satellite broadcasting TV channel information is: be the unique program coding of each program distribution overall situation, should encode, and be inserted in the middle of the encoding stream as television channel information.
5. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that described data service center need preserve and provide the database table of following content:
Television channel program information table: title, the starting and ending time of this table record each program that this frequency band broadcasted; (channel, channel coding, programm name, zero-time, concluding time)
User watched tables of data: this table record user institute viewing channel coding, programm name, time started, concluding time; (user ID, channel coding, program coding, rating zero-time, end rating time) audience rating statistical table: this table record programm name and program audience rating.
The television channel information table of comparisons: the corresponding relation between this table record television channel coded message and the television channel name.
6. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that the job step of data acquisition module and coding module is as follows:
1. the user opens mobile TV, direct satellite broadcasting TV receiving terminal, activation data acquisition module, data coding module, and the data collecting module collected user ID, coding module is set up text, record user identifications.
2. behind normal the startup, the current television channel information of data collecting module collected user, time started are kept at it in text after encoding.
3. if the user changes television channel, then continue execution in step 2., otherwise rest on this step.
4. if the user closes mobile TV, 5. the direct satellite broadcasting TV receiving terminal then jumps to step, otherwise jump to step 2..
5. data collecting module collected ending message, data coding module was encoded to the concluding time, was recorded in the text.
6. at 0 o'clock every day, the activation data transport module utilizes wireless telecommunications means such as GSM, CDMA1x, satellite communication, and text is transferred to data service center.
7. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that the data service center job step is as follows:
1. data service center is according to the listing of each channel, pass through data coding module, according to TV program information sheet format (channel, channel coding, programm name, zero-time, concluding time) establishment TV program information table, reach mobile TV, direct satellite broadcasting TV receiving terminal down.
2. receive the text data of mobile TV, the transmission of direct satellite broadcasting TV receiving terminal data transmission module.
3. by file conversion, set up user watched tables of data (user ID, user's name, channel, channel coding, program coding, programm name, rating zero-time, end rating time).
4. generate statistical report form.
8. mobile TV according to claim 2, satellite living broadcast television audience rating data acquisition, statistics, analytical system and implementation method is characterized in that the job step of data statistics, analysis module is as follows:
1. according to arranging to set up Mathematical Modeling in advance.
2. according to Mathematical Modeling, 7 4. forms are calculated, analyze, generate audience rating statistical table relevant, that the client is required automatically.
9. the viewing rate data automatic acquiring of mobile TV according to claim 2, satellite direct-seeding TV system, statistical method is characterized in that the step of program that definite user specifically watches and the time span institute using method process of watching program is as follows:
1. utilize the television channel information table of comparisons to determine pairing television channel name in the user watched record.
2. utilize the television channel program information table to determine pairing television programme title in the user watched record.
3. by 1., 2. described definite user has watched which program of this television channel, set up user watched tables of data (user ID, user's name, channel, channel coding, program coding, programm name, program zero-time, program end time, rating zero-time, finish the rating time).
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| WO2009106000A1 (en) * | 2008-02-27 | 2009-09-03 | 华为技术有限公司 | Data collecting method and the mobile terminal thereof |
| CN101883252A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Digital television visual media information feedback system and method thereof |
| CN102045589A (en) * | 2009-10-22 | 2011-05-04 | 华为技术有限公司 | Method and device for surveying television or radio audience rating |
| CN102104772A (en) * | 2011-02-28 | 2011-06-22 | 南京邮电大学 | Method for designing wireless video sensor coding/decoding system |
| CN102263994A (en) * | 2011-09-02 | 2011-11-30 | 李世平 | Audience individual watching data acquisition method and system |
| CN102740138A (en) * | 2011-04-01 | 2012-10-17 | 尼尔森网联媒介数据服务有限公司 | Digital television viewing data acquisition method, system, equipment and man-machine interaction apparatus thereof |
| CN102905172A (en) * | 2011-07-27 | 2013-01-30 | 深圳市鑫海诺科技有限公司 | Method, Internet terminal, server and system for collecting television audience rating data |
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| CN103905845A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Acquisition method for viewing behavior data and mobile multimedia broadcasting terminal |
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| CN106612459A (en) * | 2015-10-22 | 2017-05-03 | 北京国双科技有限公司 | Method and device for calculating user viscosity based on Internet protocol television |
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| CN102045589A (en) * | 2009-10-22 | 2011-05-04 | 华为技术有限公司 | Method and device for surveying television or radio audience rating |
| CN101883252A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Digital television visual media information feedback system and method thereof |
| CN102104772B (en) * | 2011-02-28 | 2012-09-05 | 南京邮电大学 | Method for designing wireless video sensor coding/decoding system |
| CN102104772A (en) * | 2011-02-28 | 2011-06-22 | 南京邮电大学 | Method for designing wireless video sensor coding/decoding system |
| CN102740138A (en) * | 2011-04-01 | 2012-10-17 | 尼尔森网联媒介数据服务有限公司 | Digital television viewing data acquisition method, system, equipment and man-machine interaction apparatus thereof |
| CN102905172A (en) * | 2011-07-27 | 2013-01-30 | 深圳市鑫海诺科技有限公司 | Method, Internet terminal, server and system for collecting television audience rating data |
| CN102905172B (en) * | 2011-07-27 | 2016-03-09 | 深圳市鑫海诺科技有限公司 | The method of television audience rating data acquisition, internet terminal, server and system |
| CN102263994A (en) * | 2011-09-02 | 2011-11-30 | 李世平 | Audience individual watching data acquisition method and system |
| CN103905845A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Acquisition method for viewing behavior data and mobile multimedia broadcasting terminal |
| CN104065980A (en) * | 2013-03-21 | 2014-09-24 | 北京中传数广技术有限公司 | Statistics method, apparatus and system for play content association data |
| CN103856792A (en) * | 2014-03-13 | 2014-06-11 | 冯维 | Television audience rating statistical calculation method and system based on intelligent equipment |
| CN104954817A (en) * | 2014-03-24 | 2015-09-30 | 四达时代通讯网络技术有限公司 | Audience data processing method, audience statistics system and related equipment |
| CN104010201B (en) * | 2014-04-25 | 2018-02-02 | 小米科技有限责任公司 | Show viewing record acquisition methods, the efficiency assessment method and device of information |
| CN104010201A (en) * | 2014-04-25 | 2014-08-27 | 小米科技有限责任公司 | Watching record obtaining method, effectiveness evaluation method and devices for display information |
| CN104410873A (en) * | 2014-11-19 | 2015-03-11 | 北京国双科技有限公司 | Method and device of detecting number of television channel users |
| CN104410873B (en) * | 2014-11-19 | 2018-05-15 | 北京国双科技有限公司 | The detection method and device of television channel number of users |
| CN106612459A (en) * | 2015-10-22 | 2017-05-03 | 北京国双科技有限公司 | Method and device for calculating user viscosity based on Internet protocol television |
| CN106612459B (en) * | 2015-10-22 | 2019-11-12 | 北京国双科技有限公司 | Method, apparatus, storage medium and viscosity based on Web TV counting user viscosity count equipment |
| CN106210795A (en) * | 2016-07-27 | 2016-12-07 | 黄新勇 | Viewing frequency is in the statistical method of television broadcasting and system |
| WO2018018454A1 (en) * | 2016-07-27 | 2018-02-01 | 黄新勇 | Statistical method and system for watching frequency in television broadcast |
| CN108513146A (en) * | 2017-02-27 | 2018-09-07 | 晨星半导体股份有限公司 | Rating records processing circuit and correlation technique |
| CN109561328A (en) * | 2018-12-25 | 2019-04-02 | 国家新闻出版广电总局广播电视规划院 | The determination method and device of broadcast TV program audience ratings |
| CN112019869A (en) * | 2020-08-21 | 2020-12-01 | 广州欢网科技有限责任公司 | Live broadcast data processing method and device |
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Open date: 20090218 |