CN102905172B - The method of television audience rating data acquisition, internet terminal, server and system - Google Patents
The method of television audience rating data acquisition, internet terminal, server and system Download PDFInfo
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- CN102905172B CN102905172B CN201110212350.0A CN201110212350A CN102905172B CN 102905172 B CN102905172 B CN 102905172B CN 201110212350 A CN201110212350 A CN 201110212350A CN 102905172 B CN102905172 B CN 102905172B
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Abstract
The invention discloses a kind of method of television audience rating data acquisition, internet terminal, server and system, exist in solution prior art, the problem realizing television audience rating data acquisition that cannot be easy, the method comprises server and sends electric program menu information to internet terminal, server receives internet terminal transmission, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information, owing to adopting the information on services of registering of electric program menu information binding as statistics TV audience rating data, thus simply can realize the collection of TV audience rating data.
Description
Technical field
The present invention relates to human machine interface technologies, particularly relate to a kind of method of television audience rating data acquisition, internet terminal, server and system.
Background technology
TV audience rating refers to that in a certain period, spectators watch that the number of certain television channel or certain specific television program accounts for the percentage of televiewer's total number of persons, also comprise the important indicator parameters such as the duration of viewing.These important quantizating index are the bases scientifically analyzing television program receiving market, are also that advertisement fixed point is thrown in, the important references of program making and broadcasting layout.Be the leading indicator that program is assessed audience appeal simultaneously, formulate rationalization scheme, improve the important tool of throwing in advertisement benefit.
The collection of audience rating data and analysis need by scientific and reasonable Data Collection means, rely on the process that background mathematics research, sampling, measurement, statistics and data processing etc. are very complicated.A kind of mode comparatively early carrys out image data by questionnaire, phone means and carries out data analysis with this.This technological means implements needs a large amount of manpowers comparatively complicated.Therefore people is had just to design, the Set Top Box of audience rating statistical can be realized, it online real time record or off-line storage can be sampled the rating record of user, then submit in real time or regularly submit the analysis foundation of data as rating record, but the shortcoming of this mode is the specific Set Top Box must disposing some, could realize the collection of TV audience rating data.
Exist in prior art as can be seen here, the problem realizing television audience rating data acquisition that cannot be easy.
Summary of the invention
The object of the invention is for existing in prior art, the problem realizing television audience rating data acquisition that cannot be easy, the embodiment of the present invention provides a kind of method of television audience rating data acquisition, comprising:
Server sends electric program menu information to internet terminal;
Server receives internet terminal transmission, and the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information.
Further, also comprise: server according to the information on services of registering bound with electric program menu information, statistics TV audience rating.
Further, server is specially to internet terminal transmission electric program menu information:
According to the positional information of internet terminal, server sends the electric program menu information corresponding with positional information to internet terminal.
Further, server reception internet terminal sends, and the information on services of registering bound with electric program menu information is specially:
Server receives internet terminal transmission, the information on services of registering bound with the electric program menu information of current playing program, and information on services of registering comprises the positional information of internet terminal;
Server is according to the information on services of registering bound with electric program menu information, and statistics TV audience rating is specially:
Server, according to the positional information of the internet terminal in information on services of registering bound with electric program menu information, adds up the TV audience rating of this internet terminal location.
Further, information on services of registering comprises: the sound of the current playing program that internet terminal is recorded and/or image information.
Further, the sound of the current playing program of recording and/or image information comprise watermark information.
The embodiment of the present invention also provides a kind of server of television audience rating data acquisition, comprising:
First sending module, for sending electric program menu information to internet terminal;
First receiver module, for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information.
Further, also comprise:
Statistical module, for the information on services of registering that basis and electric program menu information are bound, statistics TV audience rating.
Further, the first sending module, also for the positional information according to internet terminal, sends the electric program menu information corresponding with positional information to internet terminal.
Further, the first receiver module, also for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises the positional information of internet terminal;
Statistical module, also for according to and the electric program menu information positional information of the internet terminal in information on services of registering of binding, add up the TV audience rating of this internet terminal location.
The embodiment of the present invention also provides a kind of internet terminal of television audience rating data acquisition, comprising:
Second receiver module, for the electric program menu information that reception server sends;
Second sending module, for sending the information on services of registering of the electric program menu information binding of current playing program, information on services of registering comprises current temporal information.
The embodiment of the present invention also provides a kind of system of television audience rating data acquisition, comprising:
Server, for sending electric program menu information to internet terminal;
Internet terminal, for sending to server, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information.
Owing to adopting the information on services of registering of electric program menu information binding as statistics TV audience rating data, thus simply can realize the collection of TV audience rating data.
Accompanying drawing explanation
Figure 1 shows that the method flow diagram that the embodiment of the present invention provides;
Figure 2 shows that the server architecture figure that the embodiment of the present invention provides;
Figure 3 shows that the internet terminal structure chart that the embodiment of the present invention provides;
Figure 4 shows that the system construction drawing that the embodiment of the present invention provides.
Embodiment
Below in conjunction with embodiment and accompanying drawing, the present invention will be described, to exist in prior art to solve, the problem realizing TV audience rating collection that cannot be easy, first embodiment of the invention is a kind of method realizing TV audience rating and gather, and the method comprises as shown in Figure 1:
Step 101, server send electric program menu EPG information to internet terminal.
Step 102, server receive internet terminal transmission, and the information on services of registering bound with the EPG information of current playing program, information on services of registering comprises current temporal information.
Server just can according to the information on services of registering bound with EPG information afterwards, statistics TV audience rating.
Internet terminal in the present embodiment can be smart mobile phone or panel computer etc., wherein alleged the Internet, i.e. the International Computer Network that forms according to certain communications protocol of wide area network, local area network (LAN) and unit.The Internet refers to the result terminal of two computers or more than two, internet terminal, server end interknited by the means of computer information technology.
Wherein in step 101, need to complete registration at server side before internet terminal such as smart mobile phone, smart mobile phone signs in server afterwards, user sends EPG information download request by smart mobile phone to server, server according to the download request of smart mobile phone, can send EPG information to smart mobile phone.In order to the EPG information reducing transmission is too much, server can according to the positional information of smart mobile phone, the EPG information corresponding with positional information is only sent to smart mobile phone, such as server is positioned at " Beijing area " according to the positional information determination smart mobile phone of smart mobile phone, wherein the positional information of smart mobile phone can be obtained by built-in GPS module or architecture and report server, server is positioned at " Beijing area " according to smart mobile phone, searches the EPG information corresponding to " Beijing area " that stores in database and sends to smart mobile phone.Wherein, in server database, whole EPG information will be stored respectively by different areas, can certainly be the unified storage of whole EPG information but increase positional information mark, whole EPG information sends to smart mobile phone by server, smart mobile phone is pressed area according to predetermined strategy according to positional information mark and is stored, or does not distinguish the unified storage in area.
Wherein in step 102, user is by the man-machine interface of smart mobile phone, click " registering " option in menu, the man-machine interface of smart mobile phone now can provide the EPG information of whole current playing program select for user, user can select as " news program A " or " variety show B " etc. according to the program of current viewing, if that select is " news program A ", then select to register by man-machine interface, the EPG information of " news program A " stamps timestamp, by electric program menu information and the information on services binding of registering comprising current temporal information of current playing program.
In order to reach the accuracy that check-in registers, user is by the man-machine interface of smart mobile phone, click " registering " option in menu, the man-machine interface of smart mobile phone does not now allow do not have broadcast program to register to current, such as the EPG information of broadcast program and the program EPG information that is about to play are set to grey, only watch for user but cannot register.Registering like this is that time period with current playing program is consistent, namely only starts to be played to the time period of playing and terminating at program, and user can register this program.And if program not yet starts or terminated, then do not allow to register, so just can guarantee the accuracy of registering.
Further in order in subsequent step, the TV audience rating of zones of different can be counted, smart mobile phone can also in the positional information increasing smart mobile phone in information on services of registering, select to register in man-machine interface equally when realizing, the EPG information of " news program A " stamps timestamp and sends to server, in the packet sent, carrying the positional information of this smart mobile phone, as represented the decimal coded 010 of " Beijing area ", or representing the decimal coded 021 of " District of Shanghai ".Make subsequent step can add up the TV audience rating of this smart mobile phone location according to positional information.
In order to ensure the authenticity of television audience rating data acquisition further, user can also be recorded to current playing program by smart mobile phone and/or record a video, and the sound of the current playing program of recording and/or image information are stored in smart mobile phone, after man-machine interface selection is registered, register in service information data bag what send to server, the sound stored before carrying and/or image information.
In order to ensure the authenticity of television audience rating data acquisition more further, increase in the sound and/or image information of the program play and have watermark information, smart mobile phone is recorded with the sound of watermark information and/or image information, the sound of server according to the recording of watermark information checking smart mobile phone and/or the authenticity of image information, and then ensure the authenticity of television audience rating data acquisition.
Be described the embodiment of the present invention further below, the EPG source in the present embodiment is a kind of information of public opening, can obtain from newspaper or network.So by the newspaper of TV guide or use web crawlers technology can obtain these public informations easily.Server have collected the TV program information of following a week or some time section in advance, and can push the highest TV program information of possible attention rate on the same day to user, such as important sports tournament or breaking news.General seven days of server upgrades its EPG content for one-period, and fixes on timing on Sunday according to industry characteristic and upgrade its content, and content wherein contains word and pictorial information.
The EPG information of collection of server is the EPG information covering the whole nation, whole 250 channels of current information disclosure can be contained for China, 35000 programme informations according to arrangement of time are about had in week age, due to the territorial characteristics of China Digital TV user, have considerable program for certain region user be nonsensical EPG information data.The non-satellite TV program in Nanjing for the user of Beijing owing to can't see at all, so this type of EPG information is exactly garbage for the user of Beijing, vice versa.The EPG information of collection of server is consistent for all internet terminal application, but internet terminal application program needs automatically information classification to be presented according to respective positional information.When user starts related application on internet terminal time, EPG information can be downloaded to internet terminal by related application from server, then related application first can obtain the current positional information of user, as the TV program information that filter condition provides locality to see for user.Or server directly sends the EPG information of corresponding region according to positional information.Location Based service (LocationBasedService, LBS), by the network of GPS module collection, telecommunications mobile operator or the positional information according to internet terminal IP address acquisition internet terminal, under the support of electronic map platform, for user or other people and communication system, provide the various value-added service relevant to position.Its feature is broad covered area, accurate positioning.So the present invention utilizes the characteristic that can provide positional information of mobile terminal, by analyzing the positional information that its LBS provides, can city position residing for the user of position-location application, therefore provide three classification: all program, local program and satellite TV's programs.Wherein local program dynamically divides according to LBS, and other two classification then immobilize relatively.
The related application that user's internet terminal uses can be downloaded from aforesaid server, appmarket or AppStore that the system also can run from it relies on downloads, and is free.The user of all use related applications needs to register in the server, can make further to use related application user to form social network relationships in the social network sites of the subsystem of server end, and related application can also provide third party's social networks of user and the account of microblogging to arrange, the comment of related application user is not only sent to the social network sites of subsystem, and be synchronized in third party's social networks.Related application can extract subscriber mailbox, the unique ID of internet terminal, such as telephone number, device id or network/MAC address etc. are as user's unique identification, and this mark is uploaded onto the server, preferred version in this enforcement is the mac address gathering user, the unique informations such as telephone number, main effect is the identity uniqueness guaranteeing user, adopts telephone number can also ensure the identifiability of this mark simultaneously.
Can judge whether the EPG information of current application program this locality is up-to-date according to the time after related application starts, if be up-to-date, then need not initiate to download, otherwise initiatively initiate download request, up-to-date EPG content be downloaded to local preservation from server.Related application can point out user in classification, oneself select the some channels often seen, and by extracting the current time of internet terminal, and all programme informations on channel same day that user likes are shown according to the time, the EPG information of these channels will be presented in main man-machine interface subsequently, and user can switch each programme information often seeing channel by horizontally slipping.Due to one week, program amount of information was larger, and the screen size restriction of internet terminal, so content is with the RSS (form of a kind of description and synchronous web site contents, the form performance of ReallySimpleSyndication) converging, so user can browse all particular contents by man-machine interaction.
User Interface mainly provides three important elements: register to actual program, give a mark and evaluate.When user watches TV, utilize chip time to use related application in current EPG information of watching, select the current program watched to select to trigger check-in to register, i.e. announcement server, the active user geographical position that internet terminal obtains, the current playing program of watching and temporal information, and these data analyses for the later stage are valuable data, such as server can learn have which user to watch the important informations such as same program in different cities at synchronization on backstage.In addition, also provide the selection that user gives a mark to actual program, meanwhile, also point out user can evaluate this program in interface, when user selects to evaluate, this user can watch that the user of this program carries out instant messaging with other simultaneously.The instant messaging service that internet terminal and server provide is divided into two kinds, and a kind of all users based on initiating under certain program to comment on, instant messaging provides the comment of each user, comments on moment and current location information, and this is similar to group chat pattern.The second is that each user can invite certain the other user paid close attention in group chat to carry out independent man-to-man communication, i.e. private chat pattern.The all disclosed comment of user all can synchronized update to server end subsystem social network sites and third party is social and in microblogging website, its friend in different social networks can be shared.Server also carries out dynamic ranking according to the number of times of user check-in, and to encourage, user utilizes chip time check-in.
Internet terminal also utilizes the microphone of outfit, camera or camera simultaneously, under the prerequisite notifying user's not invasion of privacy, pickup, photograph or section video camera are carried out to the TV programme of environment residing for user at that time, and in real time these information with timestamp being uploaded onto the server, the audio frequency and video fragment that server can be uploaded user is searched for and mates in program database, if wherein coordinate the cooperation of WaterMarking digital watermark very easily to confirm, certain specifies whether moment user is certain is watching certain program.Digital watermark is a kind of DRM means be widely adopted, i.e. some information that can not be tampered of radom insertion in audio frequency and video or picture, with this content of unique identification.Certainly, these means need the cooperation of content provider or operator.
The embodiment of the present invention also provides a kind of server 200 of television audience rating data acquisition, as shown in Figure 2, comprising:
First sending module 201, for sending electric program menu information to internet terminal;
First receiver module 202, for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information.
Further, also comprise:
Statistical module 203, for the information on services of registering that basis and electric program menu information are bound, statistics TV audience rating.
Further, the first sending module 201, also for the positional information according to internet terminal, sends the electric program menu information corresponding with positional information to internet terminal.
Further, the first receiver module 202, also for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises the positional information of internet terminal;
Statistical module 203, also for according to and the electric program menu information positional information of the internet terminal in information on services of registering of binding, add up the TV audience rating of this internet terminal location.
The embodiment of the present invention also provides a kind of internet terminal 300 of television audience rating data acquisition, as shown in Figure 3, comprising:
Second receiver module 301, for the electric program menu information that reception server sends;
Second sending module 302, for sending the information on services of registering of the electric program menu information binding of current playing program, information on services of registering comprises current temporal information.
The embodiment of the present invention also provides a kind of system of television audience rating data acquisition, as shown in Figure 4, comprising:
Server 200, for sending electric program menu information to internet terminal;
Internet terminal 300, for sending to server, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information.
It is last it is noted that above embodiment is only in order to illustrate technical scheme of the present invention but not to be limited, although with reference to preferred embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to technical scheme of the present invention or equivalent replacement, and these are revised or be equal to the spirit and scope that replacement also can not make amended technical scheme disengaging technical solution of the present invention.
Claims (8)
1. a method for television audience rating data acquisition, is characterized in that, comprising:
Server sends electric program menu information to internet terminal;
Server receives internet terminal transmission, the information on services of registering bound with the electric program menu information of current playing program, and information on services of registering comprises current temporal information;
Server according to the information on services of registering bound with electric program menu information, statistics TV audience rating;
Wherein, information on services of registering comprises: the sound of the current playing program that internet terminal is recorded and/or image information, sound and/or the image information of the current playing program of this recording comprise watermark information.
2. method according to claim 1, is characterized in that, server sends electric program menu information to internet terminal and is specially:
According to the positional information of internet terminal, server sends the electric program menu information corresponding with positional information to internet terminal.
3. method according to claim 1, is characterized in that, server reception internet terminal sends, and the information on services of registering bound with electric program menu information is specially:
Server receives internet terminal transmission, the information on services of registering bound with the electric program menu information of current playing program, and information on services of registering comprises the positional information of internet terminal;
Server is according to the information on services of registering bound with electric program menu information, and statistics TV audience rating is specially:
Server, according to the positional information of the internet terminal in information on services of registering bound with electric program menu information, adds up the TV audience rating of this internet terminal location.
4. a server for television audience rating data acquisition, is characterized in that, comprising:
First sending module, for sending electric program menu information to internet terminal;
First receiver module, for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises current temporal information;
Statistical module, for the information on services of registering that basis and electric program menu information are bound, statistics TV audience rating;
Wherein, information on services of registering comprises: the sound of the current playing program that internet terminal is recorded and/or image information, sound and/or the image information of the current playing program of this recording comprise watermark information.
5. server according to claim 4, is characterized in that, the first sending module, also for the positional information according to internet terminal, sends the electric program menu information corresponding with positional information to internet terminal.
6. server according to claim 4, it is characterized in that, the first receiver module, also for receive internet terminal send, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises the positional information of internet terminal;
Statistical module, also for according to and the electric program menu information positional information of the internet terminal in information on services of registering of binding, add up the TV audience rating of this internet terminal location.
7. an internet terminal for television audience rating data acquisition, is characterized in that, comprising:
Second receiver module, for the electric program menu information that reception server sends;
Second sending module, for sending the information on services of registering of the electric program menu information binding of current playing program, information on services of registering comprises sound and/or the image information of the current playing program of current temporal information and internet terminal recording, and sound and/or the image information of the current playing program of this recording comprise watermark information.
8. a system for television audience rating data acquisition, is characterized in that, comprising: server, for sending electric program menu information to internet terminal;
Internet terminal, for sending to server, the information on services of registering bound with the electric program menu information of current playing program, information on services of registering comprises sound and/or the image information of the current playing program of current temporal information and internet terminal recording, and sound and/or the image information of the current playing program of this recording comprise watermark information.
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| CN104038786A (en) * | 2014-05-30 | 2014-09-10 | 四川长虹电器股份有限公司 | Smart television audience-rating statistical system and method |
| MY188534A (en) * | 2014-06-27 | 2021-12-20 | Tencent Tech Shenzhen Co Ltd | Video-based check-in method, terminal, server and system |
| CN104202623B (en) * | 2014-08-04 | 2017-07-18 | 杜泽壮 | A kind of full broadcasting media index statistical method and device |
| CN104202627B (en) * | 2014-09-20 | 2017-06-20 | 西安科技大学 | A kind of real time digital television interactive managing system based on cloud data processing |
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| CN106303598A (en) * | 2015-06-04 | 2017-01-04 | 北京国双科技有限公司 | Television channel rating monitoring method and device |
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