CN112702628B - HTTP protocol-based method and system for collecting audience through set top box - Google Patents
HTTP protocol-based method and system for collecting audience through set top box Download PDFInfo
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- CN112702628B CN112702628B CN202011526221.4A CN202011526221A CN112702628B CN 112702628 B CN112702628 B CN 112702628B CN 202011526221 A CN202011526221 A CN 202011526221A CN 112702628 B CN112702628 B CN 112702628B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/50—Reducing energy consumption in communication networks in wire-line communication networks, e.g. low power modes or reduced link rate
Abstract
The invention discloses a method and a system for collecting viewing through a set top box based on an HTTP protocol, wherein the method for collecting viewing through the set top box based on the HTTP protocol comprises the following steps: analyzing channel program information through the set top box and sending the channel program information to a network control center; and acquiring the Internet protocol address, the longitude and latitude information and the channel program information of the set top box through the network control center and carrying out statistical processing. The invention relates to a method for collecting audience through a set top box based on HTTP protocol, which generates a set top box control protocol through a network control center and sends the set top box control protocol to the set top box; analyzing channel program information in the television program code stream through the set top box and sending the channel program information to the network control center; the network control center analyzes the HTTP protocol to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistical processing, and sends the information to the front-end page for visual display, so that the statistical accuracy is improved, and the development of related services is promoted.
Description
Technical Field
The invention belongs to the technical field of audience rating collection, and particularly relates to a method and a system for collecting audience rating through a set top box based on an HTTP protocol.
Background
With the continuous development of digital television technology and the rapid development of big data technology, operators can utilize big data analysis technology to promote further development of services, such as: which part of the areas like to watch what type of programs, which programs have higher audience rating, which time periods have more audience rating, and the like, thus the development of the user behavior data acquisition system of the set top box becomes a trend.
However, most of the current technical schemes for acquiring user behavior data are to perform statistics and acquisition of data through channel information, so that statistics of programs is not accurate enough.
Disclosure of Invention
In order to solve the problems, the invention provides a method for collecting audience through a set top box based on an HTTP protocol, which improves the statistical accuracy and promotes the development of related businesses.
Another object of the present invention is to provide a system for collecting views through a set top box based on HTTP protocol.
The technical scheme adopted by the invention is as follows:
a method for collecting audience through a set top box based on HTTP protocol comprises the following steps:
s1, presetting an HTTP protocol and a set top box control protocol of a data acquisition interface, generating the set top box control protocol through a network control center and sending the set top box control protocol to a set top box;
s2, analyzing channel program information containing the starting time of the electronic program guide in the television program code stream through the set top box, storing the channel program information and the set top box control protocol in the S1 into a local database, and sending the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
s3, analyzing the HTTP protocol in the S2 through the network control center to obtain the Internet protocol address, the longitude and latitude information and the channel program information of the set top box, carrying out statistical processing, and then sending the information to a front-end page for visual display so as to accurately count the audience rating of a certain area of the digital television program.
Preferably, the step S1 specifically includes the following steps:
s11, adopting a preset data format to formulate an HTTP protocol of a data acquisition interface between the set top box and the network control center;
and S12, generating the set top box control protocol through a network control center, packaging the set top box control protocol into a transport stream packet, converting the transport stream packet into a digital video broadcast signal through a modulator, and transmitting the digital video broadcast signal to the set top boxes so as to control the data return time of each set top box through a digital video broadcast channel.
Preferably, the preset data format includes an ID identification of the set top box, a hardware version number, a software version number, channel information and an electronic program guide; the preset data format is a JSON format.
Preferably, the set top box control protocol content comprises an ID (identification) of the set top box and data return time of each field of the set top box.
Preferably, in the step S2, the channel program information is sent to a network control center in an HTTP protocol mode according to a set-top box protocol specification, specifically:
and matching and comparing the serial number of the set top box with an ID (identity) in a set top box protocol, if the matching is successful, transmitting the channel program information to a network control center in an HTTP (hyper text transport protocol) mode according to the set top box protocol, otherwise, not processing.
Preferably, the channel program information further includes user channel switching and channel electronic program guide switching information.
Preferably, the step S3 specifically includes the following steps:
s31, analyzing an HTTP protocol through the network control center to obtain an Internet protocol address and channel program information of the set top box, and further obtaining longitude and latitude information of the Internet protocol address of the set top box;
s32, drawing an area profile according to longitude and latitude information of the area to be counted, judging whether the longitude and latitude information of the Internet protocol address of the set top box is in the area profile or not, and further accurately counting audience rating of the area to be counted;
and S33, transmitting the regional profile of the region to be counted and longitude and latitude information of the Internet protocol address of the set top box and channel program information to a front-end page for visual display.
Preferably, the network control center adopts a deployment mode of master-slave backup.
Preferably, the method further comprises the following steps:
s4, acquiring instruction information of the set top box for selection control through a network control center, sending the instruction information to a corresponding set top box in the HTTP mode, and analyzing the instruction information of the set top box by the corresponding set top box and executing the instruction information.
The other technical scheme of the invention is realized as follows:
a system for collecting viewing through a set top box based on HTTP protocol, applying the method for collecting viewing through a set top box based on HTTP protocol, comprising:
the network communication module is used for presetting an HTTP protocol and a set top box control protocol of a data acquisition interface, generating the set top box control protocol through a network control center and sending the set top box control protocol to the set top box;
the set top box analysis module analyzes channel program information containing the starting time of the electronic program guide and the set top box control protocol in the television program code stream through the set top box, stores the channel program information into a local database and sends the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
and the network control center statistics module is used for analyzing the HTTP protocol through the network control center to obtain the Internet protocol address, the longitude and latitude information and the channel program information of the set top box, carrying out statistics processing, and then sending the processed information to a front-end page for visual display so as to accurately count the viewing of digital television programs.
Compared with the prior art, the HTTP-based method for collecting and viewing through the set top box generates the set top box control protocol through the network control center and sends the set top box control protocol to the set top box, the set top box analyzes the channel program information and the set top box control protocol, which contain the starting time of the electronic program guide, in the television program code stream, and sends the channel program information to the network control center in an HTTP protocol mode according to the set top box protocol specification; the network control center analyzes the HTTP protocol to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistical processing, and sends the information to the front-end page for visual display, so that audience rating of a certain area of a digital television program can be accurately counted, statistical accuracy is improved, and relevant business development is promoted.
Drawings
Fig. 1 is a flowchart of a method for collecting viewing through a set top box based on HTTP protocol according to embodiment 1 of the present invention;
fig. 2 is a schematic structural diagram of a system for collecting views through a set top box based on HTTP protocol according to embodiment 2 of the present invention.
Description of the reference numerals
1-a set top box analysis module, 2-a network communication module and 3-a network control center statistics module.
Detailed Description
The present invention will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present invention more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Example 1
The embodiment of the invention provides a method for collecting audience through a set top box based on an HTTP protocol, which is shown in figure 1 and comprises the following steps:
s1, presetting an HTTP protocol and a set top box control protocol of a data acquisition interface, generating the set top box control protocol through a network control center and sending the set top box control protocol to a set top box;
s2, analyzing channel program information containing the starting time of the electronic program guide in the television program code stream through the set top box, storing the channel program information and the set top box control protocol in the S1 into a local database, and sending the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
s3, analyzing the HTTP protocol in the S2 through the network control center to obtain the Internet protocol address, the longitude and latitude information and the channel program information of the set top box, carrying out statistical processing, and then sending the information to a front-end page for visual display so as to accurately count the audience rating of a certain area of the digital television program.
In this way, a set top box control protocol is generated through a network control center and is sent to the set top box, channel program information containing the starting time of an electronic program guide in a television program code stream and the set top box control protocol are analyzed through the set top box, and the channel program information is sent to the network control center in an HTTP protocol mode according to the set top box protocol specification; the network control center analyzes the HTTP protocol to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistical processing, and sends the information to the front-end page for visual display, so that audience rating of a certain area of a digital television program can be accurately counted, statistical accuracy is improved, and relevant business development is promoted.
And the front-end page accesses the aggregated and statistically processed channel program information through a front-end application program interface.
Thus, the front-end page accesses the aggregated, statistically processed channel program information via the front-end application program interface, the front-end page including the channel page and the program page, so as to provide a data search page. Wherein, the front-end application program interface (also called as application programming interface, foreign name: application Programming Interface), API for short, is the engagement of different components of the software system. The primary purpose of an application program interface is to provide the ability for applications and developers to access a set of routines without having to access source code or understand the details of the internal operating mechanisms.
The step S1 specifically comprises the following steps:
s11, adopting a preset data format to formulate an HTTP protocol of a data acquisition interface between the set top box and the network control center;
and S12, generating the set top box control protocol through a network control center, packaging the set top box control protocol into a transport stream packet, converting the transport stream packet into a digital video broadcast signal through a modulator, and transmitting the digital video broadcast signal to the set top boxes so as to control the data return time of each set top box through a digital video broadcast channel.
In this way, the HTTP protocol of the data acquisition interface is formulated by adopting a preset data format between the set top box and the network control center, the set top box control protocol is generated by the network control center and packed into a transport stream packet, and the transport stream packet is converted into a digital video broadcast signal through a modulator and sent to the set top box so as to be used for controlling the data return time of each set top box through a digital video broadcast channel. The preset data format comprises an ID (identification) of the set top box, a hardware version number, a software version number, channel information and an electronic program guide, so that the set top box and a network control center can collect, analyze and analyze data conveniently;
the preset data format is a JSON format, and the JSON format is an open standard data exchange format based on JavaScript grammar subsets. JSON is text-based, lightweight, and is generally considered easy to read/write. The text format completely independent of the programming language is adopted to store and represent the data, so that the data are easy to read, write and generate by machine analysis, and the network transmission efficiency is effectively improved. The HTTP protocol supports requests and responses in the key-vlue format, supporting the standard json, xml, html, text four formats.
The set top box control protocol content comprises an ID (identification) of the set top box and data return time of each field of the set top box.
In this way, the content of the set top box control protocol comprises the ID identification of the set top box and the return time of each field data of the set top box, and the ordered return data of each set top box is informed by adopting the self-defined message, so that the concurrent processing, bandwidth and the like of the server are reduced, and the relevant resources of the server are reduced as much as possible, for example, the set top box control protocol can be specifically shown in the following table:
in the step S2, the channel program information is sent to a network control center in an HTTP protocol according to the set-top box protocol specification, specifically:
and matching and comparing the serial number of the set top box with an ID (identity) in a set top box protocol, if the matching is successful, transmitting the channel program information to a network control center in an HTTP (hyper text transport protocol) mode according to the set top box protocol, otherwise, not processing.
Thus, the ID in the set top box protocol can be used for identifying the corresponding channel program information and sending the channel program information to the network control center in an HTTP protocol mode.
The channel program information also includes user channel switching and channel electronic program guide switching information.
In this way, the channel program information also comprises the user channel switching information, the channel electronic program guide switching information, the video information and the audio information, so that the switching condition of the user television program can be more accurately known through the user channel switching information and the channel electronic program guide switching information.
The step S3 specifically comprises the following steps:
s31, analyzing an HTTP protocol through the network control center to obtain an Internet protocol address and channel program information of the set top box, and further obtaining longitude and latitude information of the Internet protocol address of the set top box;
s32, drawing an area profile according to longitude and latitude information of the area to be counted, judging whether the longitude and latitude information of the Internet protocol address of the set top box is in the area profile or not, and further accurately counting audience rating of the area to be counted;
and S33, transmitting the regional profile of the region to be counted and longitude and latitude information of the Internet protocol address of the set top box and channel program information to a front-end page for visual display.
In this way, the network control center analyzes the HTTP protocol to obtain the Internet protocol address and channel program information of the set top box, and further obtains the longitude and latitude information of the Internet protocol address of the set top box; the method comprises the steps of analyzing an HTTP protocol to obtain an Internet protocol address of a set top box, and specifically comprises the following steps: according to the Proxy-Client-IP, HTTP_client_IP, X-Real-IP and WL-Proxy-Client-IP requests in the HTTP protocol, acquiring the actual IP of the requests, and then acquiring the longitude and latitude information of the IP address through the IP address.
Drawing a regional profile according to longitude and latitude information of a region to be counted, judging whether the longitude and latitude information of an internet protocol address of the set top box is in the regional profile, and further accurately counting audience rating of the region to be counted, wherein whether the position of the set top box is in a certain region is calculated through a ray algorithm, so that audience rating of a certain region can be counted very accurately;
and transmitting the regional profile of the region to be counted, longitude and latitude information of the Internet protocol address of the set top box and channel program information to a front-end page for visual display, for example, displaying audience rating of a program, a variety, a column and the like on a map according to regions.
The network control center adopts a deployment mode of master-slave backup.
Therefore, a deployment mode of master-slave backup is adopted by the network control center, when one database is crashed, the other database is used as a slave database to ensure the normal operation of the system, and the Mysql database is used as a data persistence layer by the data center.
The method also comprises the following steps:
s4, acquiring instruction information of the set top box for selection control through a network control center, sending the instruction information to a corresponding set top box in the HTTP mode, and analyzing the instruction information of the set top box by the corresponding set top box and executing the instruction information.
In this way, the network control center obtains the instruction information of the set top box for selection control and sends the instruction information to the corresponding set top box in an HTTP protocol mode, and the corresponding set top box analyzes the instruction information of the set top box and executes the instruction information. When the set top box and the server start to communicate, the set top box actively establishes WebSocket long connection with the server, when the network control center needs to control various behaviors of the set top box, the network control center pushes messages through the established long connection and notifies the set top box to perform corresponding behaviors, so that various behaviors of the set top box, such as shutdown, restarting, channel switching, volume control, resolution adjustment and the like, are controlled in real time, and each set top box is accurately controlled through the network control center.
The method for collecting and viewing through the set top box based on the HTTP protocol generates the set top box control protocol through the network control center and sends the set top box control protocol to the set top box, analyzes channel program information containing the starting time of the electronic program guide and the set top box control protocol in the television program code stream through the set top box, and sends the channel program information to the network control center in an HTTP protocol mode according to the set top box protocol specification; the network control center analyzes the HTTP protocol to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistical processing, and sends the information to the front-end page for visual display, so that audience rating of a certain area of a digital television program can be accurately counted, statistical accuracy is improved, and relevant business development is promoted.
Example 2
As shown in fig. 2, embodiment 2 of the present invention provides a HTTP protocol-based viewing collection system using the HTTP protocol-based viewing collection method, including:
the network communication module 1 presets an HTTP protocol and a set top box control protocol of a data acquisition interface, generates the set top box control protocol through a network control center and sends the set top box control protocol to the set top box;
the set top box analysis module 2 analyzes channel program information containing the starting time of the electronic program guide and the set top box control protocol in the television program code stream through the set top box, stores the channel program information into a local database and sends the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
and the network control center statistics module 3 analyzes the HTTP protocol through the network control center to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistics processing, and then sends the processed information to a front-end page for visual display so as to accurately count the viewing of digital television programs.
The system for collecting and viewing through the set top box based on the HTTP protocol generates the set top box control protocol through the network control center and sends the set top box control protocol to the set top box, the set top box analyzes channel program information containing the starting time of the electronic program guide in the television program code stream and the set top box control protocol, and sends the channel program information to the network control center in an HTTP protocol mode according to the set top box protocol specification; the network control center analyzes the HTTP protocol to obtain the Internet protocol address, longitude and latitude information and channel program information of the set top box, performs statistical processing, and sends the information to the front-end page for visual display, so that audience rating of a certain area of a digital television program can be accurately counted, statistical accuracy is improved, and relevant business development is promoted.
The present invention is not limited to the above-mentioned embodiments, and any changes or substitutions that can be easily understood by those skilled in the art within the technical scope of the present invention are intended to be included in the scope of the present invention. Therefore, the protection scope of the present invention should be subject to the protection scope of the claims.
Claims (9)
1. A method for collecting audience through a set top box based on HTTP protocol is characterized by comprising the following steps:
s1, presetting an HTTP protocol and a set top box control protocol of a data acquisition interface, generating the set top box control protocol through a network control center and sending the set top box control protocol to a set top box, wherein the method specifically comprises the following steps of:
s11, adopting a preset data format to formulate an HTTP protocol of a data acquisition interface between the set top box and the network control center;
s12, generating a set top box control protocol through a network control center, packaging the set top box control protocol into a transport stream packet, converting the transport stream packet into a digital video broadcast signal through a modulator, and sending the digital video broadcast signal to the set top boxes so as to control the data return time of each set top box through a digital video broadcast channel;
s2, analyzing channel program information containing the starting time of the electronic program guide in the television program code stream through the set top box, storing the channel program information and the set top box control protocol in the S1 into a local database, and sending the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
s3, analyzing the HTTP protocol in the S2 through the network control center to obtain the Internet protocol address, the longitude and latitude information and the channel program information of the set top box, carrying out statistical processing, and then sending the information to a front-end page for visual display so as to accurately count the audience rating of a certain area of the digital television program.
2. The HTTP protocol-based viewing collection method according to claim 1, wherein the preset data format includes an ID identification of the set top box, a hardware version number, a software version number, channel information, and an electronic program guide; the preset data format is a JSON format.
3. The HTTP protocol-based viewing collection method according to claim 2, wherein the set-top box control protocol content includes an ID identifier of the set-top box and a data return time of each field of the set-top box.
4. The HTTP protocol-based viewing collection method according to claim 3, wherein in S2, the channel program information is sent to a network control center according to a set-top box protocol specification in an HTTP protocol mode, specifically:
and matching and comparing the serial number of the set top box with an ID (identity) in a set top box protocol, if the matching is successful, transmitting the channel program information to a network control center in an HTTP (hyper text transport protocol) mode according to the set top box protocol, otherwise, not processing.
5. The HTTP protocol based viewing collection method via a set top box of claim 4, wherein the channel programming information further comprises user channel switch and channel electronic program guide switch information.
6. A method for collecting views through a set top box according to any one of claims 1-3, wherein S3 specifically comprises the steps of:
s31, analyzing an HTTP protocol through the network control center to obtain an Internet protocol address and channel program information of the set top box, and further obtaining longitude and latitude information of the Internet protocol address of the set top box;
s32, drawing an area profile according to longitude and latitude information of the area to be counted, judging whether the longitude and latitude information of the Internet protocol address of the set top box is in the area profile or not, and further accurately counting audience rating of the area to be counted;
and S33, transmitting the regional profile of the region to be counted and longitude and latitude information of the Internet protocol address of the set top box and channel program information to a front-end page for visual display.
7. The HTTP protocol-based viewing collection method according to claim 6, wherein the network control center adopts a master-slave backup deployment method.
8. A method of collecting views via a set top box based on the HTTP protocol as claimed in any one of claims 1 to 3, further comprising the steps of:
s4, acquiring instruction information of the set top box for selection control through a network control center, sending the instruction information to a corresponding set top box in the HTTP mode, and analyzing the instruction information of the set top box by the corresponding set top box and executing the instruction information.
9. A HTTP protocol based viewing collection system using the HTTP protocol based viewing collection method of any of claims 1-8, comprising:
the network communication module (1) presets an HTTP protocol and a set top box control protocol of the data acquisition interface, generates the set top box control protocol through a network control center and sends the set top box control protocol to the set top box;
the set top box analysis module (2) analyzes channel program information containing the starting time of the electronic program guide and the set top box control protocol in the television program code stream through the set top box, stores the channel program information into a local database and sends the channel program information to a network control center in an HTTP protocol mode according to the set top box protocol specification;
and the network control center statistics module (3) is used for analyzing the HTTP protocol through the network control center to obtain the Internet protocol address, the longitude and latitude information and the channel program information of the set top box, carrying out statistics processing, and then sending the processed information to a front-end page for visual display so as to accurately count the viewing of digital television programs.
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