CN1710843A - TV program audience rating investigation method and system thereof - Google Patents
TV program audience rating investigation method and system thereof Download PDFInfo
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- CN1710843A CN1710843A CN 200510011992 CN200510011992A CN1710843A CN 1710843 A CN1710843 A CN 1710843A CN 200510011992 CN200510011992 CN 200510011992 CN 200510011992 A CN200510011992 A CN 200510011992A CN 1710843 A CN1710843 A CN 1710843A
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Abstract
The system includes a server and at least two terminal collection devices. Through Internet or GPRS device, the server transfers information including command of collecting images, discriminant function or weather forecast etc. to the terminal collection devices. Based on different commands received from the server, the terminal collection devices deliver different responses: transmitting image of TV program users watch for, sorts of TV programs users watch for, or information input from users to the server. Based on image information and information sorts of TV station sorts transferred back from terminal collection devices, the server calculates audience rating. Terminal collection devices collect signal from video output port of TV set. TV stations users watch for are realized through identifying station caption and carrying comparison of information of specific pixels picked from frames of TV images.
Description
Technical field
The present invention is a kind of equipment that is used to investigate TV program audience rating, can gather the TV signal that the user is watching, and then reach the purpose of statistics audience ratings.
Background technology
The investigation of TV program audience rating has very significant values, and is especially all the more so to the reorganization of broadcast program to gray decision-making and TV station.The technology of investigation audience ratings early is to carry out limited random inspection, and makes a phone call with the channel of inquiring that it is being watched for each family, and this method expends great amount of manpower, time and money; Afterwards the investigating system of other of Chu Xianing otherwise need television set to connect the Internet----range of application is obviously very little, add that at the television signal input characteristic signal----has added that in original image characteristic information can influence the effect that the user watches, otherwise on TV remote controller acquired signal----this need the cooperation of local tv station; Said method respectively has weak point.
Summary of the invention
In order to overcome the above-mentioned shortcoming in the existing TV program audience rating investigation, the present invention proposes a kind of investigation apparatus that manpower participates in that need not, by obtaining the TV signal that the user is watching automatically in real time from television video output acquired signal, this equipment, and then the audience ratings that counts station synchronization that can science.
According to one aspect of the present invention, a kind of method of investigating audience ratings comprises a server and at least two terminal collecting devices, this method is waited for and is accepted the signal that server transmits by the Internet or GPRS after comprising the following steps: that the terminal collecting device connects by the Internet or GPRS equipment and server.What the terminal collecting device obtained from server earlier is the instruction that mode of operation is selected, and promptly the terminal collecting device can be operated in pattern one, pattern two or pattern three.If the terminal collecting device is required to be operated in pattern one, what then receive its next time will be the order of gathering image; After receiving the IMAQ instruction, the terminal collecting device is just given server the entire image of the current television image of watching of user or parts of images by the Internet or GPRS device transmission.If the terminal collecting device is required to be operated in pattern two, the terminal collecting device continues to wait for the instruction that receives from server.If what receive is the parameter of discriminant function, the terminal collecting device is just preserved the parameter of the discriminant function of receiving; If what the terminal collecting device was received is to carry out the order that TV programme is differentiated, the terminal collecting device sends to server to recognition result by the Internet or GPRS equipment after just platform number under the TV programme that the user sees is discerned, obtained to the current television image of watching of user.If the terminal collecting device is required to be operated in pattern three, the terminal collecting device continues to wait for the information that receives from server, if weather forecast information then shows this information by display module; If this information is survey information, then this information is shown by display module, and wait for user's response; Afterwards user's response message is sent it back server.
Server sends the instruction of mode of operation earlier after connecting by the Internet or GPRS equipment and terminal collecting device to the terminal collecting device, the indicating terminal collecting device is operated in pattern one, pattern two or pattern three.If the indicating terminal collecting device is operated in pattern one, send the order of images acquired afterwards to the terminal collecting device, thereby obtain the entire image or the parts of images information of the television image watched from the user that the terminal collecting device transmits, can extrapolate the platform number of the TV programme that the user watching according to these information; Perhaps according to a large amount of image informations, adopt the method for pattern recognition to obtain differentiating the discriminant function of platform under the TV programme number; If the indicating terminal collecting device is operated in pattern two, then first by obtaining to such an extent that discriminant function sends to each terminal collecting device in the pattern one; Send and carry out the order that TV programme is differentiated to interrupting collecting device then, thereby obtain platform number under the terminal collecting device TV programme that transmit, that the user is watching; If the indicating terminal collecting device is operated in pattern three, then server sends to terminal equipment to information such as weather forecast, surveys, if survey information, then the answer information of terminal equipment is waited in continuation.
The platform of the TV programme that the user that server is extrapolated according to oneself is watching number, or the platform that acquisition terminal sends the TV programme that the user that returns watching number calculates audience ratings.
According to another aspect of the present invention, the system that is used for carrying out the TV program audience rating investigation comprises: a server is used for sending acquisition or relevant data is sent to the terminal collecting device; At least two terminal collecting devices, being used for the entire image or the parts of images information of television image that the active user is being watched sends to server, perhaps according to the discriminant function that obtains from server, send to server after determining the platform number under the TV programme that the user watching; The platform of the TV programme that the user that server is extrapolated according to oneself is watching number, or the platform that acquisition terminal sends the TV programme that the user that returns watching number calculates audience ratings.
Advantage of the present invention is the method for having avoided in the past the measuring principle based on television channel, having measured at television signal input or TV remote controller end, but gather the image of the television image that the user watching from the television video output port, and then utilize entire image or parts of images information to come the program of being watched is discerned, obtain the platform number of TV station under the program that the user sees, proposed the new approaches of TV program audience rating investigation.And great amount of manpower, financial resources have been saved in this invention, and can make investigation result science, accurate; Be applicable to the television set that all are common, and if internet television not necessarily; Be applicable to all users, rather than must have connected the user of the Internet.
Description of drawings
The present invention is described further below in conjunction with drawings and Examples, and above-mentioned purpose of the present invention, feature and advantage can be more obvious, wherein:
Fig. 1 is the probability block diagram of system that is used for carrying out TV program audience rating according to one embodiment of the invention;
Fig. 2 shows the course of work according to the server among Fig. 1 of one embodiment of the invention;
Fig. 3 and Fig. 4 show respectively according to the main program of the controller of the terminal collecting device among Fig. 1 of one embodiment of the invention and the course of work of interrupt routine.
Fig. 5 shows image processing circuit in the terminal collecting device, display circuit, button inputting circuits and GPRS communicating circuit.
Fig. 6 shows terminal collecting device middle controller circuit diagram.
Fig. 7 shows internet module circuit in the terminal collecting device.
Fig. 8 shows the circuit diagram of memory in the terminal collecting device.
Fig. 9 shows the circuit diagram of power module in the terminal collecting device.
Embodiment
Below one embodiment of the invention are described in detail with reference to the accompanying drawings.Though by exemplary definition and description, so that theme of the present invention to be described, even without these details, those skilled in the art also can implement the present invention according to description of the invention as the described specific embodiment of flow chart.In addition, well-known function and structure unnecessary being described in this is omitted.
With reference to Fig. 1, comprise: server, the terminal collecting device that links to each other with server by GPRS or the Internet according to audience rating investigating system of the present invention.On server and terminal collecting device, the description of not having a structure of direct relation with purport of the present invention is omitted in this manual.In addition, the number of server and terminal collecting device without limits.
Except being operated in the other terminal collecting device of user's television set, this system also needs to install a small amount of several terminal collecting devices that are exclusively used in identifying purpose, and the television set that allows these terminal collecting devices that are exclusively used in identifying purpose be connected watches that server knows the TV station of platform number in advance.
Server comprises: controller, GPRS module and internet interface module.Controller will send data when (comprising that instruction and other are as weather forecast information), after DSR, and notice GPRS module and internet interface module; After the GPRS module is received the instruction of controller, the ready data of controller are sent according to specific form; The internet interface module sends the ready data of controller after receiving the controller instruction according to specific form.
Fig. 2 shows the control procedure of the controller in the server.With reference to Fig. 2, server sends the instruction of mode of operation earlier after connecting by the Internet or GPRS equipment and terminal collecting device to the terminal collecting device, and the indicating terminal collecting device is operated in pattern one, pattern two or pattern three.If the indicating terminal collecting device is operated in pattern one, server sends to the terminal collecting device together to following a certain moment value and the order of images acquired afterwards.Thereby the entire image or the parts of images information that obtain transmitting from the terminal collecting device, specify television image constantly, that the user is watching can be extrapolated the platform number of the TV programme that the user watching according to these information; Perhaps according to a large amount of image informations, adopt the method for pattern recognition to obtain differentiating the discriminant function of platform under the TV programme number; If the indicating terminal collecting device is operated in pattern two, then first by obtaining to such an extent that discriminant function sends to each terminal collecting device in the pattern one; Send and carry out the order that TV programme is differentiated to interrupting collecting device then, thereby obtain platform number under the terminal collecting device TV programme that transmit, that the user is watching; If the indicating terminal collecting device is operated in pattern three, then server sends to terminal equipment to information such as weather forecast, surveys, if transmission is survey information, then continues to wait for the answer information of terminal equipment.
Simultaneously, the terminal collecting device comprises: control circuit, GPRS module, internet interface module, display circuit, keyboard interface circuit and image processing circuit, image processing circuit wherein comprises filter circuit and analog to digital conversion circuit.The video output of television set is received the input of image processing circuit, the output signal of video output is after filtration after the filtering of wave circuit, change by analog to digital conversion circuit, thereby obtain YUV value (or the rgb value of each pixel of each two field picture of television set, the YUV value and the rgb value of pixel can transform mutually) or each gray values of pixel points, and then utilize the YUV value (or rgb value, the YUV value and the rgb value of pixel can transform mutually) or the gray value of all or part pixel to carry out the differentiation of station synchronization.Controller is a core, when controller will send data, and after DSR, notice GPRS module or internet interface module; After the GPRS module is received the instruction of controller, the ready data of controller are sent according to specific form; The internet interface module sends the ready data of controller after receiving the controller instruction according to specific form.When controller was wanted video data, after DSR, the notice display module after display module is received the instruction of controller, showed the ready data of controller.The keyboard interface module is used for receiving user's button input, and its output is received the input of controller, when the user pushes button, can produce interruption, and the interrupt service routine of controller is used for responding user's button input.
Fig. 3 and Fig. 4 show the control procedure of the main program and the interrupt service routine of terminal collecting device respectively.With reference to Fig. 3, the terminal collecting device is waited for and is accepted the signal that server transmits by the Internet or GPRS after connecting by the Internet or GPRS equipment and server.What the terminal collecting device obtained from server earlier is the instruction that mode of operation is selected, and promptly the terminal collecting device can be operated in pattern one, pattern two or pattern three.If the terminal collecting device is required to be operated in pattern one, what then receive its next time will be the order of gathering image; After receiving the IMAQ instruction, the terminal collecting device is just given server entire image that handled through image processing circuit, the current television image of watching of user or parts of images information by the Internet or GPRS device transmission.If the terminal collecting device is required to be operated in pattern two, the terminal collecting device continues to wait for the instruction that receives from server.If what receive is the parameter of discriminant function, the terminal collecting device is just preserved the parameter of the discriminant function of receiving; If what the terminal collecting device was received is to carry out the order that TV programme is differentiated, the terminal collecting device sends to server to recognition result by the Internet or GPRS equipment after just platform number under the TV programme that the user sees is discerned, obtained to the current television image of watching of user.If the terminal collecting device is required to be operated in pattern three, the terminal collecting device continues to wait for the information that receives from server, if weather forecast information then shows this information by display module; If this information is survey information, then this information is shown by display module, and wait for user's response.With reference to Fig. 4, after the user pushes button, controller outage service routine, the key assignments of judgement button correspondence is made different reactions according to different key assignments earlier, perhaps user's response message is sent it back server.
Fig. 5 to Fig. 9 shows the circuit theory diagrams of each functional module in the terminal collecting device respectively.
With reference to Fig. 5, the SA71113 chip becomes digital signal with analog signal conversion, and analog signal is connected to the AI22 of SA71113 chip through J11, and the VPO0-VPO7 of SA71113 chip is connected to the VPO0-VPO7 of the S3C44B0X among Fig. 6; The SDA of SA7113 chip, SCL, TRCO, TRS0, TRS1 are connected to SDA, SCL, TRCO, TRS0, the TRS1 of the S3C44B0X among Fig. 6; The VD0-VD7 of LCD, VFRAM, DISP_ON, EL_ON, nRESET, VM, VLINE, VCLK are connected to D0-VD7, VFRAM, DISP_ON, EL_ON, nRESET, VM, VLINE, the VCLK of the S3C44B0X among Fig. 6; The CTS of GPRS, RS, DTR, DSR, TX, DCD, R1 are connected to CTS, RS, DTR, DSR, TX, DCD, the R1 of the S3C44B0X among Fig. 6; KEYIN0-KEYIN3, the BEEP of button part is connected to KEYIN0-KEYIN3, the BEEP of the S3C44B0X among Fig. 6.
With reference to Fig. 6, the IICSL of KS24C080, IICSDA are connected to IICSL, the IICSDA of S3C44B0X; The nTRST of E_ICE, TDI, TMS, TCK, TDO are connected to nTRST, TDI, TMS, TCK, the TDO of S3C44B0X.
With reference to Fig. 7, the DATA0-DATA15 of RTL8019AS, ADDR0-ADDR23, ETH_INT, nOE, nWE, n8019_CS are connected to DATA0-DATA15, ADDR0-ADDR23, ETH_INT, nOE, nWE, the n8019_CS of the S3C44B0X among Fig. 6; 9346 EECS, EESK, EEDI, EEDO are connected to EECS, EESK, EEDI, the EEDO of RTL8019AS.
With reference to Fig. 8, the ADDR0-ADDR23 of HY57V641620 and HY29LV160, DATA0-DATA15 are connected to ADDR0-ADDR23, the DATA0-DATA15 of S3C44B0X; The nWBE0 of HY57V641620, nWBE1, SCK1, SCLK, nSCS0, nSRAS, nSCAS, nWE are connected to nWBE0, nWBE1, SCK1, SCLK, nSCS0, nSRAS, nSCAS, the nWE of the S3C44B0X among Fig. 6.
Obtain the differentiation that information is carried out station synchronization from the television video output, avoid obtaining the method that information is carried out the differentiation of station synchronization from television signal input or TV remote controller end in the past, be differentiate the user televiewing the platform program platform number so that reach the new approaches of audience rating investigating purpose.Elaborate this purpose approach of realization below:
One of approach: realize by the station symbol of the TV station in the television image is discerned.Server can be earlier gathered (because the relative position of station symbol in television image fixed the station symbol image of each TV station in a large number by the terminal collecting device that is exclusively used in identifying purpose (television set that these terminal collecting devices are connected watch TV station know in advance for server), the shared area size of station symbol is also fixed, thereby picking platform is marked on a map when looking like, only need the YUV value of the pixel of the station symbol present position in the collection picture, or rgb value, or gray value), then a large amount of station symbol images that collect there is the pattern classification of supervision, obtain differentiating the discriminant function of each class station symbol, afterwards discriminant function is sent to each and be installed on the other terminal collecting device of user's television set; Behind the discriminant function that the terminal collecting device obtains transmitting from server, store in this locality; The terminal collecting device is by YUV value or rgb value or the gray value of image processing circuit acquisition from each pixel of the entire image of television video output television image output, that the user is watching afterwards, the YUV value of the pixel of the residing position of station symbol or rgb value or gray value are extracted, differentiated with discriminant function, just can learn the classification of this station symbol, and then can learn which TV station the current program of watching of this user is on earth; The terminal collecting device sends it back server to the result after obtaining this information.All behind the server return results, server just can be added up the audience ratings of each TV station to each terminal collecting device.The audience ratings of certain TV station is to obtain divided by the number of results of returning altogether with the number of users of watching this TV station.
Two of approach: by to the information of some specific pixel point in the television image in addition to recently realizing.As will adding up the viewing rate of a certain particular moment, a certain particular station, the television set that server can allow the terminal collecting device that is exclusively used in identifying purpose be connected is earlier watched the program of this TV station.Server allows all terminal collecting devices (comprise user's television set other terminal collecting device and the terminal collecting device that is exclusively used in identifying purpose) that the YUV value of the some or specific several pixels in the picture of the television set that it was connected or rgb value or gray value are passed back server then.YUV value (or the rgb value of some or specific several pixels that server is passed back by the other terminal collecting device of handle and user's television set, or gray value) with YUV value (or the rgb value of corresponding some or specific several pixels of the terminal collecting device that is exclusively used in identifying purpose, or gray value) compares, if YUV value (or the rgb value of the pixel that these are selected, or gray value) identical or close, represent that then this user is watching (the TV station that the television set that the terminal collecting device is connected is being watched of this TV station, also promptly to add up the TV station of audience ratings), otherwise what represent then that this user watches is not this TV station.The number of users of watching this TV station is obtained the viewing rate in this moment of this TV station divided by the number of results of returning altogether.
Claims (8)
1. TV program audience rating investigation methods, described system comprises a server and at least two terminal collecting devices, this method comprises the following steps:
Described server transmits information such as images acquired order, discriminant function or weather forecast by the Internet or GPRS equipment and gives the terminal collecting device;
The terminal collecting device is made different reactions according to the different order of receiving from server, can transmit the image of TV programme that the user sees, the classification that transmits the TV station that the user saw or transmission user's input information and give server; And
Make described server calculate audience ratings according to image information or the TV station's classification information passed back from the terminal collecting device.
2. TV program audience rating investigation methods according to claim 1 is characterized in that: server can link to each other with the terminal collecting device by the Internet or GPRS equipment; The terminal collecting device is from television video output port acquired signal; The terminal collecting device is after image processing circuit filtering and analog-to-digital conversion, and what finally obtain from the television video output port is the YUV value (or rgb value, or gray value) of each pixel of television image.
3. TV program audience rating investigation methods according to claim 1, its step further comprise following two approach:
Approach one: server is gathered in a large number to the station symbol image of each TV station earlier, then a large amount of station symbol images that collect there is the pattern classification of supervision, obtain differentiating the discriminant function of each class station symbol, differentiate the classification of the current program of watching of user afterwards by the terminal collecting device according to discriminant function; And
Approach two: the television set that server allows a certain terminal collecting device be connected is earlier watched the program of the TV station of needs investigation audience ratings, in a certain particular moment this terminal collecting device is sent then, some or specific several pixel features in the picture of the television set that it connected are (as the YUV value, or rgb value, or gray value) with sent by the other terminal collecting device of investigation user's television set, with some or specific several pixel features in the picture of its television set that is connected (as the YUV value, or rgb value, or gray value) compares, if feature is identical or close, represent that then this user is watching this TV station, otherwise what represent then that this user watches not this TV station.
4. TV program audience rating investigation methods according to claim 1, wherein said audience ratings are divided by being obtained by the investigation number of users altogether with the number of users of watching particular station.
5. one kind is used for carrying out the system that TV program audience rating is investigated, and comprising:
A server is used for transmitting information such as images acquired order, discriminant function or weather forecast to each terminal collecting device and gives the terminal collecting device; And
At least two terminal collecting devices are made different reactions according to the different order of receiving from server, can transmit the image of TV programme that the user sees, the classification that transmits the TV station that the user saw or transmission user's input information and give server;
Described thus server calculates audience ratings according to image information or the TV station's classification information passed back from the terminal collecting device.
6. according to the described system that is used for carrying out the TV program audience rating investigation of claim 5, wherein said server can be connected by GPRS or the Internet with the terminal collecting device.
7. according to the described system that is used for carrying out the TV program audience rating investigation of claim 5, wherein said terminal collecting device illustrates the end acquired signal from television video.
8. according to the described system that is used for carrying out the TV program audience rating investigation of claim 5, wherein said terminal collecting device is made up of image processing circuit, display circuit, button inputting circuits, GPRS communicating circuit, controller circuitry, internet module circuit, memory circuitry and power module circuitry.
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| CN 200510011992 CN1710843A (en) | 2005-06-23 | 2005-06-23 | TV program audience rating investigation method and system thereof |
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| CN 200510011992 CN1710843A (en) | 2005-06-23 | 2005-06-23 | TV program audience rating investigation method and system thereof |
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| WO2008148352A1 (en) * | 2007-06-08 | 2008-12-11 | Hanyang Xu | Audience ratings investigation device and method in channel symbol identification manner |
| CN101729338A (en) * | 2008-10-27 | 2010-06-09 | 北京千术宽文化传媒有限公司 | Digital television program audience rating survey system |
| CN101917644A (en) * | 2010-08-17 | 2010-12-15 | 李典 | Television, system and method for accounting audience rating of television programs thereof |
| CN101969580A (en) * | 2010-10-29 | 2011-02-09 | 李典 | Audience rating statistical system and method based on matching of tuning frequency point and station caption |
| CN102026028A (en) * | 2010-09-27 | 2011-04-20 | 深圳市同洲电子股份有限公司 | Audience rating investigation method, related terminal and system |
| CN101394575B (en) * | 2008-10-31 | 2011-09-14 | 北京创毅视讯科技有限公司 | Terminal, system and method for collecting multimedia broadcast audience rate |
| CN102263994A (en) * | 2011-09-02 | 2011-11-30 | 李世平 | Audience individual watching data acquisition method and system |
| CN1878178B (en) * | 2006-07-11 | 2012-06-27 | 华为技术有限公司 | Program audience information handling method and system |
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| US8885875B2 (en) | 2007-04-02 | 2014-11-11 | Sony Corporation | Imaged image data processing apparatus, viewing information creating apparatus, viewing information creating system, imaged image data processing method and viewing information creating method |
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| US8289408B2 (en) | 2007-07-18 | 2012-10-16 | Sony Corporation | Imaging system, imaging instruction issuing apparatus, imaging apparatus, and imaging method |
| CN101729338A (en) * | 2008-10-27 | 2010-06-09 | 北京千术宽文化传媒有限公司 | Digital television program audience rating survey system |
| CN101394575B (en) * | 2008-10-31 | 2011-09-14 | 北京创毅视讯科技有限公司 | Terminal, system and method for collecting multimedia broadcast audience rate |
| CN101917644A (en) * | 2010-08-17 | 2010-12-15 | 李典 | Television, system and method for accounting audience rating of television programs thereof |
| CN102026028A (en) * | 2010-09-27 | 2011-04-20 | 深圳市同洲电子股份有限公司 | Audience rating investigation method, related terminal and system |
| CN101969580A (en) * | 2010-10-29 | 2011-02-09 | 李典 | Audience rating statistical system and method based on matching of tuning frequency point and station caption |
| CN102655607A (en) * | 2011-03-04 | 2012-09-05 | 富士通株式会社 | Method and device for counting audience rating of target audiences |
| CN102655607B (en) * | 2011-03-04 | 2016-03-30 | 富士通株式会社 | For adding up the method and apparatus of the audience ratings of target audience |
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