WO2008148352A1 - Audience ratings investigation device and method in channel symbol identification manner - Google Patents

Audience ratings investigation device and method in channel symbol identification manner Download PDF

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Publication number
WO2008148352A1
WO2008148352A1 PCT/CN2008/071183 CN2008071183W WO2008148352A1 WO 2008148352 A1 WO2008148352 A1 WO 2008148352A1 CN 2008071183 W CN2008071183 W CN 2008071183W WO 2008148352 A1 WO2008148352 A1 WO 2008148352A1
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WO
WIPO (PCT)
Prior art keywords
mpu
questionnaire
pin
survey
television
Prior art date
Application number
PCT/CN2008/071183
Other languages
French (fr)
Chinese (zh)
Inventor
Hanyang Xu
Original Assignee
Hanyang Xu
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hanyang Xu filed Critical Hanyang Xu
Publication of WO2008148352A1 publication Critical patent/WO2008148352A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/48—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising items expressed in broadcast information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

Definitions

  • the present invention relates to an apparatus and method for automatically recording and storing television viewers' viewing behavior, and more particularly to a logo recognition type viewer and survey for image recognition of each television station logo. method.
  • [3] Television is an information dissemination medium that extends linearly with the flow of television.
  • the quality of TV programs directly determines the degree of attraction to the audience, and the ratings are an important indicator for assessing the audience.
  • TV broadcasting competition will inevitably require new market rules.
  • the role of ratings as a signal and leverage of the TV market is increasingly prominent.
  • the ratings survey is to select media and predictive advertising. An important means of effect.
  • the survey instruments used by various survey agencies in China are basically used to collect and record the frequency signals of the TV tuner. As China's cable TV shifts to digital, such surveys will not be available.
  • the wired remote data transmission of the surveyer has problems such as inability to send, receive, and manage in parallel.
  • the object of the present invention is to provide a new type of station identification type rating surveying instrument and survey method for the defects and technical deficiencies of the existing audience rating instrument. It can avoid the recognition of TV high-frequency signals, and can correctly identify the TV station signals. It has concurrent functions and simple installation and operation.
  • a logo recognition type viewer which consists of video signal reception, high-speed video collection, remote control reception, panel display, communication switch, microprocessor MPU, real clock, memory, TV channel change Detection, GPRS communication terminal, listening rate survey, questionnaire display formation, UART interface, video output and power
  • the source is composed of circuits.
  • the connection structure points are: Remote control receiving A is connected with microprocessor MPU (F), panel display B and communication switch C are connected with microprocessor MPU, memory and recorder D1 ⁇ D4 are connected with microprocessor MPU, GPRS communication
  • the terminal E is connected to the microprocessor MPU
  • the real clock G is connected to the microprocessor MPU
  • the video input Vi (connected to the video output end of the television) is connected to the change station detection H.
  • the channel change detection H is connected to the microprocessor MPU.
  • the video input Vi is connected to the high-speed image set I, and the high-speed image set I is connected to the MPU.
  • the video input Vi is connected to the survey form display J, and the MPU is connected to the survey form display J.
  • the survey shows that the formation J is connected to the video output VO.
  • the listening rate survey K is connected to the MPU, and the U ART interface L is connected to the MCU.
  • a method for identifying a rating of a station identification method includes
  • the station logo of each TV station that the user can receive is stored as a comparison template
  • the television signal being played by the television is compared with the comparison template, and the channel number being viewed is measured;
  • the viewing data is transmitted to the data processing center through the GPRS communication terminal.
  • Family members are identified as fingerprint recognition.
  • the logo in the image signal being played by the television is compared with the comparison template to determine the channel number being viewed.
  • the resulting ratings survey results are displayed on the TV.
  • the viewing data is transmitted to the data processing center through the GPRS communication terminal.
  • the data processing center sends out the questionnaire data packet, and then the questionnaire forming circuit J generates a questionnaire to display on the TV screen.
  • the user fills in the questionnaire through the relevant button on the TV remote controller, and then the GPR S communication terminal will fill in the questionnaire.
  • the questionnaire is sent back to the data processing center.
  • the present invention can perform image recognition on each television station logo,
  • the controller recognizes the identity of the sample members by means of fingerprint recognition, and can receive the member signals sent by the TV remote controller, and can perform dynamic real-time record storage for the television stations, the daytime and the viewer code recorded by the television viewer.
  • This device not only investigates the TV ratings, but also investigates the broadcast listening rate, and generates questionnaires on TV screens for various social surveys.
  • the unit can also transmit survey data to a data processing center via a wireless remote data transmission system (GPRS).
  • GPRS wireless remote data transmission system
  • [28] 4 can be fixed through GPRS wireless transmission, automatically transfer the viewing record to the data processing center database.
  • a questionnaire can be generated and displayed on a TV screen for various social surveys.
  • FIG. 1 is a block diagram of a connection structure of the present invention.
  • FIG. 2 is a circuit schematic diagram 1 of the present invention.
  • Figure 3 is a circuit schematic diagram 2 of the present invention.
  • FIG. 5 is a circuit diagram 4 of the present invention.
  • FIG. 6 is a circuit schematic diagram 5 of the present invention.
  • the present invention consists of video signal input, high speed image collection, remote control reception, panel display, communication switch, microprocessor MPU, real clock, memory, TV station detection, GPRS communication terminal, and listening rate investigation.
  • the questionnaire shows the formation of the circuit, the UART interface, the video output, and the power supply.
  • the connection structure is shown in Figure 1:
  • the remote control receiver A is connected to the microprocessor MPU-F
  • the panel display B and the communication switch C are connected to the microprocessor MPU
  • the memory and recorders D1 to D4 are connected to the microprocessor MPU
  • GPRS The communication terminal E is connected to the microprocessor MPU
  • the real clock G is connected to the microprocessor MPU
  • the video input Vi is connected to the channel change detection H.
  • the channel change detection H is then connected to the microprocessor MPU.
  • the video input Vi is connected to the high-speed image set I, and the high-speed image set I is connected to the MPU.
  • the video input Vi is connected to the survey form display J, and the MP U is connected to the survey display form J.
  • the survey shows that the formation J is connected to the video output VO.
  • the listening rate survey K is connected to the MPU, and the UART interface L is connected to the MPU.
  • the questionnaire data packet is sent by the data processing center and received by the survey instrument. Then, the questionnaire formation circuit J generates a questionnaire display on the TV screen. The user presses the relevant button on the remote control to fill out the questionnaire. The completed questionnaire is then sent back to the data center by the GPRS communication terminal. Social surveys are conducted in this way to replace the current social survey methods.
  • IC2 is the program memory D1
  • IC14 is the template memory D2
  • IC4 is the SDRAM memory D3
  • IC7 is the recorder D4
  • IC11 is the UART interface
  • IC5 and IC6 are the power supply circuits.
  • Z61 is the video input.
  • IC61 is a high-speed image acquisition circuit
  • IC72 is a questionnaire display forming circuit 'IC81, IC82, IC83, IC84, and IC86 are channel change monitoring circuits.
  • IC63 is a power supply circuit.
  • IC81 and IC82 are panel display circuits.
  • IC83 is a remote control receiving circuit.
  • SW1, SW2, SW3 and SW4 are communication switches.
  • IC91, IC92 and IC93 are GPRS communication terminals.
  • connection structure of each component is: 3, 2, 1, 160, 159, 158 of IC1
  • Pins 136, 135, 134, 133, 132, 131, 130 and 129 of IC1 are connected to pins 29, 30, 31, 32, 41, 42, 43 and 44 of IC 14.
  • IC1's 15, 16, 118, 117, 116 and 115 pin IC14 are connected to pins 8, 18, 7, 9, 16 and 17.
  • Pins 60 and 61 of IC1 are connected to pins 5 and 6 of IC7, and are also connected to pins 22 and 21 of IC61.
  • Pins 103 and 104 of IC1 are connected to pins 9 and 10 of IC11 and to pins 3 and 4 of Z1.
  • the Z1 seat receives the hearing rate survey module.
  • Pins 8 and 7 of IC11 are connected to pins 3 and 2 of the Z6 seat.
  • the legs 36, 135, 134, 133, 132, 131, 130, and 129 of IC1 are connected to pins 18, 17, 16, 15, 14, 13, 12, and 11 of IC61.
  • IC1's 4, 13 and 14 feet are with IC72's 8, 10 and 9 feet.
  • Pins 87 and 88 of IC1 are connected to crystal X2.
  • the 64 and 65 pins of IC1 are connected to the crystal XI.
  • the 69, 70, 71, 99, 100, 101, and 102 legs of IC1 are connected to the 1, 6, 7, 2, 4, 5, and 3 legs of the Z7 seat.
  • Pins 92, 93, and 94 of IC1 are connected to pins 5, 4, and 3 of the Z8 seat.
  • Pins 91, 105, 106, 107, and 108 of IC1 are connected to pins 1, 5, 4, 3, and 2 of the Z9 seat.
  • the 95, 96, 97, 98, 111, 112, 113, and 114 legs of I C1 are connected to the 4, 3, 2, 1, 5, 6, 7, and 8 legs of the 210-seat.
  • Pin 32 of IC1 is connected to pin 1 of Z2.
  • IC6's 3 pin and Z4 block 2 pin, Z2 block 3 pin, IC5 pin 3, IC72 1, 11, 41, 42, 62, 76 and 78 pin, IC83 pin 16, IC84 pin 16, I Pin 16 of C85, pin 8 of IC82, and pin 8 of IC81 are connected.
  • Pin 2 of IC6 and pins 9, 47 and 125 of IC1, pin 37 of I C2, pins 1, 3, 9, 14, 27, 43 and 49 of IC4, pin 1 of Z8, pin 3 of IC63, IC61 10 feet and X61 are connected.
  • Pin 2 of IC5 is connected to pins 21, 34, 62, 109 and 138 of IC1.
  • Z61 is connected to pin 1 of IC61, pin 2 of IC81, pin 5 of IC82, and pin 40 of IC72.
  • the X61 is connected to pin 5 of IC61 via R64.
  • the Z71 is connected to the 37 pin of the IC72 via R80.
  • Pin 2 of IC63 is connected to pins 4, 20 and 32 of IC61.
  • Pin 1 of IC81 is connected to pin 12 of IC72.
  • Pin 3 of IC81 is connected to pin 11 of IC83 and pin 13 of IC72.
  • the 5 feet of IC83 are connected to 10 feet.
  • Pin 7 of IC83 is connected to pin 6 of IC82.
  • the 7 pin of IC82 is connected to pin 2 of IC82 via D81.
  • Pin 1 of IC82 is connected to pin 5 of IC84.
  • Pin 7 of IC84 is connected to pin 12 and pin 11 of IC86.
  • the 6 pin of IC84 is connected to pin 5 of IC86.
  • the 9 pin of IC84 is connected to pin 38 of IC1 via R114.
  • the 9 pin of IC86 is connected to pin 33 of IC1 via R112.
  • the 7th pin of IC86 is connected to pin 39 of IC1 via R117.
  • connection structure of each component is as follows:
  • the legs 3, 4 and 5 of the Z81 base are connected to the pins 1, 12 and 5 of the IC81.
  • the 1 pin of the Z82 is connected to the 3 pin of the IC81.
  • Z82, 2, 3, 4 and 5 feet with IC82 2, 4, 6 and 8 feet are connected.
  • Pins 18, 16, 14, and 12 of IC82 are connected to pins 14, 11, 10, and 6 of IC81, and are also connected to SW1, SW2, SW3, and SW4.
  • Pins 1, 2, 3 and 4 of the Z83 are connected to pins 13, 9, 4 and 2 of the IC81.
  • the 5th leg of the Z83 is connected to the 11th leg of the IC82.
  • Pin 9 of IC82 is connected to pin 8 of IC81.
  • the 8 pin of the Z83 is connected to the S Wi s SW2, SW3 and SW4.
  • Pins 1, 2 and 3 of the Z84 are connected to pins 1, 2 and 3 of IC83.
  • Z81, Z82, Z83 and Z84 are connected to Z8, Z9, Z10 and Z1.
  • connection structure of the components of the listening rate is: 1, 2, 3, 4, 5 and 6 feet of the Z91 seat and IC
  • the 15, 15, 20, 19, 21 and 23 feet of 92 are connected.
  • the 7-pin of the Z91 is connected to the 4 pin of the IC91.
  • Pin 2 of the Z92 is connected to pin 1 of IC91.
  • Pin 2 of IC91 is connected to pins 1, 2, 3, 4 and 5 of IC92.
  • Pins 24, 25, 26, 27, and 28 of IC92 are connected to pins 3, 5, 1, 6, and 4 of IC93.
  • the 24 feet of IC92 are connected to the 29 feet.
  • Pin 2 of IC93 is connected to pin 3.
  • the Z91 and Z92 cable sets are connected to the Z7 and Z4 seats.
  • the listening rate survey module K is a self-contained unit, and its specific connection structure implementation method is as shown in FIG. 6.
  • IC19 is the finished AM-FM radio head
  • IC92 is the radio control CPU
  • IC93 is the audio channel and radio recording memory
  • IC94 is the volume controller
  • IC95 is the audio power amplifier
  • BAT1 is the rechargeable lithium battery.
  • the connection structure of each component is: FM antenna FMANT and amplitude modulation medium wave antenna AMANT are directly inserted into the corresponding jack of IC91, ICs 1, 2, 3 and 4 are connected with IC92 2, 3, 6 and 7 pins, IC91 Pin 10 and pin 12 are connected and connected to pin 3 of IC94.
  • Pin 14 of IC91 is connected to the negative pole of LED1.
  • the positive pole of LED I is connected to R2.
  • the other end of R2 is connected to lithium battery BAT1.
  • Pin 15 of IC91 is connected with LED2.
  • the negative pole is connected, the positive pole of LED2 is connected to R3, the other end of R3 is connected to lithium battery BAT1, and the 5th and 11th pins of IC91 are grounded.
  • the pin 1 of IC92 is connected to R1, and is also connected to the negative pole of C1.
  • the positive pole of C1 is connected to the lithium battery BAT1.
  • the 4 pin of IC 92 is connected to C2 and is also connected to XI.
  • the 5 pin of IC92 is connected with C3, and the other is also connected with C1. One end is connected, and the 8th and 9th pins of IC92 are connected to pins 5 and 6 of IC93 respectively.
  • the 11th and 12th pins of IC92 are connected to pins 2 and 1 of IC94 respectively.
  • the pins 13, 14, 15 and 16 of IC92 are respectively Connected to the key switches SW4, SW3, SW2 and S Wl, the other ends of SW1, SW2, SW3 and SW4 are grounded, and the four switches respectively control the addition and subtraction of the receiving channel and the magnitude of the volume.
  • Pins 17, 18 and 19 of IC92 are connected to pins 1, 2 and 3 of socket Z91.
  • Pins 3 of Z91 are connected to ground.
  • Z91 is once connected to Z1 of the host once a day for data transmission.
  • the TV channel change detection H signal is sent to the microprocessor MPU (F), the MPU (F) recognizes the new station number, and records the new viewing data to the recorder D4. Pressing the communication switch C starts the microprocessor MPU (F), responds to the transmission command sent by the data processing center, takes the viewing record from the recorder D4, and transmits the data to the data processing center via the GPRS communication terminal E.
  • the viewing record in recorder D4 can also be automatically transferred to the data processing center by the actual clock.
  • a questionnaire data packet is sent by the data processing center, which is received by the survey instrument, and the circuit is formed by the questionnaire.
  • J generates a questionnaire to display on the TV screen.
  • the user presses the relevant button on the remote control to fill out the questionnaire.
  • the completed questionnaire is then sent back to the data processing center by GPRS communication.
  • Social surveys are conducted in this way to replace the current social survey methods.
  • each television station logo is made into a comparison template and stored in the survey instrument. Place the survey instrument next to the TV and connect the video output port of the TV to the video input port of the surveyer with a video cable.
  • the surveyer can automatically perform the TV signal and comparison template played on the TV.
  • the comparison the TV station number being measured is measured, the viewing status of each member of the sample family is recorded every 1 second, and the data is automatically transmitted to the data processing center of the research company through the GPRS wireless transmission method every day.

Abstract

An audience ratings investigation device and a method in channel symbol identification manner are provided, which automatically record and store the image identification for the TV station symbol. A remote receiver, a display panel, a communication switch, a storage a recorder, a GPRS communication terminal, a real-time clock, a channel change detector and a high-speed image collector are connected to the MPU respectively. The video input is connected to the channel change detector, high-speed image collector and the questionnaire display generator respectively. MPU is connected to the questionnaire display generator, and the questionnaire display generator is connected with the video output. Audience ratings investigator is connected with MPU, and the UART interface is connected with MPU. The method and the device can identify the TV station symbol automatically, display and record the viewing channel number and audience member code and the viewing time in real time dynamically, and send the record to the data processing center automatically in some time with security and efficiency.

Description

说明书 台标识别式收视率调査仪和调査方法 技术领域  Instruction Manual Station Identification Rating Surveyor and Survey Method Technical Field
[1] 本发明涉及一种对电视收视者收视行为自动记录和存储的装置和方法， 具体地 说是一种对各个电视台台标进行图像识别的台标识别式收视率调査仪和调査方 法。  [1] The present invention relates to an apparatus and method for automatically recording and storing television viewers' viewing behavior, and more particularly to a logo recognition type viewer and survey for image recognition of each television station logo. method.
[2]  [2]
背景技术  Background technique
[3] 电视是一种随吋间流动而线性延伸的信息传播媒体， 电视节目内容的优劣直接 决定着对观众的吸引程度， 而收视率便是评估观众多寡的重要指标。 随着电视 业市场化、 产业化的趋势日趋明朗， 电视广播竞争必然要求新的市场性规则， 收视率作为电视市场信号和杠杆的作用日益突出， 收视率调査则是选择媒体和 预估广告效果的重要手段。 目前， 国内各个调査机构使用的调査仪基本都是釆 用对电视机高频头的频率信号进行釆集和记录。 随着我国有线电视向数字化的 转移， 这种调査仪将无法使用。 另外， 调査仪的有线远程数据传输存在着无法 并行收发、 安装和运行管理繁复等问题。  [3] Television is an information dissemination medium that extends linearly with the flow of television. The quality of TV programs directly determines the degree of attraction to the audience, and the ratings are an important indicator for assessing the audience. As the marketization and industrialization of the TV industry become more and more clear, TV broadcasting competition will inevitably require new market rules. The role of ratings as a signal and leverage of the TV market is increasingly prominent. The ratings survey is to select media and predictive advertising. An important means of effect. At present, the survey instruments used by various survey agencies in China are basically used to collect and record the frequency signals of the TV tuner. As China's cable TV shifts to digital, such surveys will not be available. In addition, the wired remote data transmission of the surveyer has problems such as inability to send, receive, and manage in parallel.
[4]  [4]
发明内容  Summary of the invention
[5] 本发明的目的就是针对现有收视率调査仪存在的缺陷和技术上的不足， 提供一 种新型的台标识别式收视率调査仪和调査方法。 它既能够避开对电视高频信号 进行识别， 又能对电视台信号进行正确辨别， 同吋具有并发功能、 安装运营简 单。  [5] The object of the present invention is to provide a new type of station identification type rating surveying instrument and survey method for the defects and technical deficiencies of the existing audience rating instrument. It can avoid the recognition of TV high-frequency signals, and can correctly identify the TV station signals. It has concurrent functions and simple installation and operation.
[6]  [6]
[7] 为实现上述目的， 本发明的技术方案是：  [7] In order to achieve the above object, the technical solution of the present invention is:
[8] 一种台标识别式收视率调査仪， 它由视频信号接收、 高速视频釆集、 遥控接 收、 面板显示、 通讯开关、 微处理器 MPU、 实吋吋钟、 存储器、 电视换台检测 、 GPRS通讯终端、 收听率调査、 调査表显示形成、 UART接口、 视频输出及电 源等电路构成。 其连接结构要点是： 遥控接收 A与微处理器 MPU(F)相连接， 面 板显示 B及通讯开关 C和微处理器 MPU相连， 存储器及记录仪 D1〜D4与微处理器 MPU连接， GPRS通讯终端 E与微处理器 MPU连接， 实吋吋钟 G与微处理器 MPU 相连接， 视频输入 Vi (与电视机的视频输出端连接） 与换台检测 H相连。 换台检 测 H与微处理器 MPU相连接。 视频输入 Vi与高速图像釆集 I相连， 高速图像釆集 I 再与 MPU相联接。 视频输入 Vi与调査表显示形成 J相连， MPU与调査表显示形成 J相连， 调査表显示形成 J再与视频输出 VO相连接。 收听率调査 K与 MPU相连， U ART接口 L与 MCU相连。 一种台标识别式收视率调査方法， 包括如下步骤： [8] A logo recognition type viewer, which consists of video signal reception, high-speed video collection, remote control reception, panel display, communication switch, microprocessor MPU, real clock, memory, TV channel change Detection, GPRS communication terminal, listening rate survey, questionnaire display formation, UART interface, video output and power The source is composed of circuits. The connection structure points are: Remote control receiving A is connected with microprocessor MPU (F), panel display B and communication switch C are connected with microprocessor MPU, memory and recorder D1~D4 are connected with microprocessor MPU, GPRS communication The terminal E is connected to the microprocessor MPU, the real clock G is connected to the microprocessor MPU, and the video input Vi (connected to the video output end of the television) is connected to the change station detection H. The channel change detection H is connected to the microprocessor MPU. The video input Vi is connected to the high-speed image set I, and the high-speed image set I is connected to the MPU. The video input Vi is connected to the survey form display J, and the MPU is connected to the survey form display J. The survey shows that the formation J is connected to the video output VO. The listening rate survey K is connected to the MPU, and the U ART interface L is connected to the MCU. A method for identifying a rating of a station identification method includes the following steps:
A . 存储用户能够收到的各个电视台的台标作为比较模板；  A. The station logo of each TV station that the user can receive is stored as a comparison template;
B . 识别正在观看电视的家庭成员；  B. Identify family members who are watching TV;
C . 釆集电视正在播放的电视信号与比较模板进行比对， 测出正在收视的频道 号；  C. The television signal being played by the television is compared with the comparison template, and the channel number being viewed is measured;
D . 将实吋釆集的吋间信息、 成员信息和频道号组成收视数据并进行存储； D. The daytime information, member information and channel number of the actual collection are composed and stored;
E. 通过 GPRS通讯终端将所述收视数据传送至数据处理中心。 家庭成员识别为指纹识别。 E. The viewing data is transmitted to the data processing center through the GPRS communication terminal. Family members are identified as fingerprint recognition.
通过电视遥控器进行指纹识别。  Fingerprint recognition via a TV remote control.
釆集电视正在播放的图像信号中的台标与比较模板进行比对， 确定正在收视 的频道号。  The logo in the image signal being played by the television is compared with the comparison template to determine the channel number being viewed.
产生的收视调査结果在电视上显示。  The resulting ratings survey results are displayed on the TV.
通过 GPRS通讯终端实吋或定吋将所述收视数据传送至数据处理中心。  The viewing data is transmitted to the data processing center through the GPRS communication terminal.
由数据处理中心发出调査表数据包， 再由调査表形成电路 J产生调査表显示 到电视机屏幕上， 用户通过电视遥控器上的有关按键填写调査表， 然后再由 GPR S通讯终端将填好的调査表送回数据处理中心。 由于釆用了上述技术方案， 本发明能够对各个电视台台标进行图像识别， 遥 控器通过指纹识别的方式， 辨别样本成员的身份， 能够对电视遥控器发出的成 员信号进行接收， 能够对电视收视者所收看的电视台、 吋间和收视者代号进行 动态实吋记录存储。 本装置不仅能对电视收视率进行调査， 还能对广播的收听 率进行调査， 并且能在电视屏幕上产生调査表， 进行各种社会调査。 本装置还 能通过无线远程数据传输系统 （GPRS) 将调査数据传输到数据处理中心。 与现 有技术相比， 本发明的显著优点是： The data processing center sends out the questionnaire data packet, and then the questionnaire forming circuit J generates a questionnaire to display on the TV screen. The user fills in the questionnaire through the relevant button on the TV remote controller, and then the GPR S communication terminal will fill in the questionnaire. The questionnaire is sent back to the data processing center. Since the above technical solution is adopted, the present invention can perform image recognition on each television station logo, The controller recognizes the identity of the sample members by means of fingerprint recognition, and can receive the member signals sent by the TV remote controller, and can perform dynamic real-time record storage for the television stations, the daytime and the viewer code recorded by the television viewer. This device not only investigates the TV ratings, but also investigates the broadcast listening rate, and generates questionnaires on TV screens for various social surveys. The unit can also transmit survey data to a data processing center via a wireless remote data transmission system (GPRS). The significant advantages of the present invention over the prior art are:
[25] 1、 能够自动识别各个电视台的台标图像。  [25] 1. It can automatically identify the logo image of each TV station.
[26] 2、 能够动态、 实吋地记录存储收视的电视台台号和吋间。 [26] 2. It is possible to record the TV station number and time of the viewing and viewing in a dynamic and realistic manner.
[27] 3、 能够显示、 记录存储收视成员信息。 [27] 3. It is able to display and record the stored viewing member information.
[28] 4、 能够定吋通过 GPRS无线传输， 自动将收视记录传送到数据处理中心的数 据库中。 [28] 4, can be fixed through GPRS wireless transmission, automatically transfer the viewing record to the data processing center database.
[29] 5、 能够存储 200个电视台台标和 1万条收视记录。  [29] 5, able to store 200 TV station logos and 10,000 viewing records.
[30] 6、 能够自动识别和记录收听的电台频率。 [30] 6. Ability to automatically identify and record the frequency of the station being listened to.
[31] 7、 能够产生调査表并在电视屏幕上显示出来， 进行各种社会调査。 [31] 7. A questionnaire can be generated and displayed on a TV screen for various social surveys.
[32] 8、 本装置使用安全、 有效、 经济、 合理。 [32] 8. The device is safe, effective, economical and reasonable.
[33] [33]
附图说明  DRAWINGS
[34] 图 1是本发明的连接结构框图。  1 is a block diagram of a connection structure of the present invention.
[35] 图 2是本发明的电路原理图一。 2 is a circuit schematic diagram 1 of the present invention.
[36] 图 3是本发明的电路原理图二。 Figure 3 is a circuit schematic diagram 2 of the present invention.
[37] 图 4是本发明的电路原理图三。 4 is a circuit schematic diagram 3 of the present invention.
[38] 图 5是本发明的电路原理图四。 Figure 5 is a circuit diagram 4 of the present invention.
[39] 图 6是本发明的电路原理图五。 6 is a circuit schematic diagram 5 of the present invention.
[40] [40]
具体实施方式  Detailed ways
[41] 下面结合附图详述本发明。  [41] The present invention will be described in detail below with reference to the accompanying drawings.
[42] 本发明由视频信号输入、 高速图像釆集、 遥控接收、 面板显示、 通讯开关、 微 处理器 MPU、 实吋吋钟、 存储器、 电视换台检测、 GPRS通讯终端、 收听率调査 、 调査表显示形成、 UART接口、 视频输出以及电源等电路构成。 其连接结构见 附图 1 : 遥控接收 A与微处理器 MPU-F相连接， 面板显示 B及通讯开关 C和微处理 器 MPU相连， 存储器及记录仪 D1〜D4与微处理器 MPU连接， GPRS通讯终端 E与 微处理器 MPU连接， 实吋吋钟 G与微处理器 MPU相连接， 视频输入 Vi与换台检 测 H相连。 换台检测 H再与微处理器 MPU相连接。 视频输入 Vi与高速图像釆集 I相 连， 高速图像釆集 I再与 MPU相联接。 视频输入 Vi与调査表显示形成 J相连， MP U与调査表显示形成 J相连， 调査表显示形成 J再与视频输出 VO相连接。 收听率调 査 K与 MPU相连， UART接口 L与 MPU相连。 [42] The present invention consists of video signal input, high speed image collection, remote control reception, panel display, communication switch, microprocessor MPU, real clock, memory, TV station detection, GPRS communication terminal, and listening rate investigation. The questionnaire shows the formation of the circuit, the UART interface, the video output, and the power supply. The connection structure is shown in Figure 1: The remote control receiver A is connected to the microprocessor MPU-F, the panel display B and the communication switch C are connected to the microprocessor MPU, and the memory and recorders D1 to D4 are connected to the microprocessor MPU, GPRS The communication terminal E is connected to the microprocessor MPU, the real clock G is connected to the microprocessor MPU, and the video input Vi is connected to the channel change detection H. The channel change detection H is then connected to the microprocessor MPU. The video input Vi is connected to the high-speed image set I, and the high-speed image set I is connected to the MPU. The video input Vi is connected to the survey form display J, and the MP U is connected to the survey display form J. The survey shows that the formation J is connected to the video output VO. The listening rate survey K is connected to the MPU, and the UART interface L is connected to the MPU.
[43] 由数据处理中心发出调査表数据包， 由本调査仪接收， 再由调査表形成电路 J 产生调査表显示到电视机屏幕上。 用户按遥控器上的有关按键填写调査表。 然 后再由 GPRS通讯终端将已填好的调査表送回数据中心。 用这种方法进行社会调 査， 以取代目前填表式的社会调査方法。  [43] The questionnaire data packet is sent by the data processing center and received by the survey instrument. Then, the questionnaire formation circuit J generates a questionnaire display on the TV screen. The user presses the relevant button on the remote control to fill out the questionnaire. The completed questionnaire is then sent back to the data center by the GPRS communication terminal. Social surveys are conducted in this way to replace the current social survey methods.
[44] 具体连接结构实施例如附图 2、 附图 3、 附图 4和附图 5。  [44] The specific connection structure is implemented as shown in Fig. 2, Fig. 3, Fig. 4 and Fig. 5.
[45] 在附图 2中， IC2为程序存储器 Dl， IC14为模板存储器 D2， IC4为 SDRAM存 储器 D3， IC7为记录仪 D4， IC11为 UART接口， IC5和 IC6为电源电路。 在附图 3 中， Z61为视频输入端。 IC61为高速图像釆集电路， IC72为调査表显示形成电路 ' IC81、 IC82、 IC83、 IC84、 和 IC86为换台监测电路。 IC63为电源电路。 在附 图 4中， IC81和 IC82为面板显示电路。 IC83为遥控接收电路。 SW1、 SW2、 SW3 和 SW4为通讯开关。 在附图 5中， IC91、 IC92和 IC93为 GPRS通讯终端。  [45] In Figure 2, IC2 is the program memory D1, IC14 is the template memory D2, IC4 is the SDRAM memory D3, IC7 is the recorder D4, IC11 is the UART interface, and IC5 and IC6 are the power supply circuits. In Figure 3, Z61 is the video input. IC61 is a high-speed image acquisition circuit, IC72 is a questionnaire display forming circuit 'IC81, IC82, IC83, IC84, and IC86 are channel change monitoring circuits. IC63 is a power supply circuit. In Figure 4, IC81 and IC82 are panel display circuits. IC83 is a remote control receiving circuit. SW1, SW2, SW3 and SW4 are communication switches. In Fig. 5, IC91, IC92 and IC93 are GPRS communication terminals.
[46] 参见附图 2和附图 3， 各部件的连接结构为： IC1的 3、 2、 1、 160、 159、 158 [46] Referring to Figure 2 and Figure 3, the connection structure of each component is: 3, 2, 1, 160, 159, 158 of IC1
、 157、 156、 155、 154、 153、 151、 150、 149、 148、 147、 146、 145、 144、 14 3、 142和 141脚与 IC2的 25、 24、 23、 22、 21、 20、 19、 18、 8、 7、 6、 5、 4、 3 、 2、 1、 48、 17、 16、 9、 10和 13脚相连。 IC1的 136、 135、 134、 133、 132、 13 1、 130、 129、 128、 127、 124、 123、 122、 121、 120和 119脚与 IC2的 29、 31、 3 3、 35、 38、 40、 42、 44、 30、 32、 34、 36、 39、 41、 43和 45脚相连。 IC1的 15 、 16、 17和 29脚与 IC2的 28、 11、 26和 15脚相连。 IC1的 3、 2、 1、 160、 159、 15 8、 157、 156、 155、 154、 153、 151、 150、 141和 140脚与 IC4的 23、 24、 25、 26 、 29、 30、 31、 32、 33、 34、 22、 35、 36、 20和 21脚相连。 IC1的 136、 135、 13 4、 133、 132、 131、 130、 129、 128、 127、 124、 123、 122、 121、 120和 119脚 与 IC4的 2、 4、 5、 7、 8、 10、 11、 13、 42、 44、 45、 47、 48、 50、 51和 53脚相 连。 IC1的 7、 8、 11、 12、 16、 25、 27和 28脚与 IC4的 17、 18、 15、 39、 16、 19 、 37和 38脚相连。 IC1的 136、 135、 134、 133、 132、 131、 130和 129脚与 IC14的 29、 30、 31、 32、 41、 42、 43和 44脚相连。 IC1的 15、 16、 118、 117、 116禾口 115 脚 IC14的 8、 18、 7、 9、 16和 17脚相连。 IC1的 60和 61脚与 IC7的 5和 6脚相连， 还 与 IC61的 22和 21脚相连。 IC1的 103和 104脚与 IC11的 9和 10脚相连还与 Z1座的 3和 4脚相连。 Z1座接收听率调査模块。 IC11的 8和 7脚与 Z6座的 3和 2脚相连。 IC1的 1 36、 135、 134、 133、 132、 131、 130和 129脚与 IC61的 18、 17、 16、 15、 14、 13 、 12和 11脚相连。 IC1的 4、 13和 14脚与 IC72的 8、 10和 9脚。 IC1的 87和 88脚连接 晶体 X2。 IC1的 64和 65脚连接晶体 XI。 IC1的 69、 70、 71、 99、 100、 101和 102脚 与 Z7座的 1、 6、 7、 2、 4、 5和 3脚相连。 IC1的 92、 93和 94脚与 Z8座的 5、 4、 和 3 脚相连。 IC1的 91、 105、 106、 107和 108脚与 Z9座的 1、 5、 4、 3、 和 2脚相连。 I C1的 95、 96、 97、 98、 111、 112、 113和114脚与210座的4、 3、 2、 1、 5、 6、 7 和 8脚相连。 IC1的 32脚与 Z2座的 1脚相连。 IC6的 3脚与 Z4座的 2脚、 Z2座的 3脚、 IC5的 3脚、 IC72的 1、 11、 41、 42、 62、 76和 78脚、 IC83的 16脚、 IC84的 16脚、 I C85的 16脚、 IC82的 8脚以及 IC81的 8脚相连。 IC6的 2脚与 IC1的 9、 47和 125脚、 I C2的 37脚、 IC4的 1、 3、 9、 14、 27、 43和 49脚、 Z8座的 1脚、 IC63的 3脚、 IC61 的 10脚以及 X61相连。 IC5的 2脚与 IC1的 21、 34、 62、 109和 138脚相连。 Z61座与 IC61的 1脚、 IC81的 2脚、 IC82的 5脚以及 IC72的 40脚相连。 X61经 R64与 IC61的 5 脚相连。 Z71座经 R80与 IC72的 37脚相连。 IC63的 2脚与 IC61的 4、 20和 32脚相连 。 IC81的 1脚与 IC72的 12脚相连。 IC81的 3脚与 IC83的 11脚以及 IC72的 13脚相连 。 IC83的 5脚与 10脚相连。 IC83的 7脚与 IC82的 6脚相连。 IC82的 7脚经 D81与 IC82 的 2脚相连。 IC82的 1脚与 IC84的 5脚相连。 IC84的 7脚与 12脚和 IC86的 11脚相连 。 IC84的 6脚与 IC86的 5脚相连。 IC84的 9脚经 R114与 IC1的 38脚相连。 IC86的 9脚 经 R112与 IC1的 33脚相连。 IC86的 7脚经 R117与 IC1的 39脚相连。 , 157, 156, 155, 154, 153, 151, 150, 149, 148, 147, 146, 145, 144, 14 3, 142 and 141 feet and 25, 24, 23, 22, 21, 20, 19 of IC2 , 18, 8, 7, 6, 5, 4, 3, 2, 1, 48, 17, 16, 9, 10 and 13 are connected. 136, 135, 134, 133, 132, 13 1, 130, 129, 128, 127, 124, 123, 122, 121, 120, and 119 of IC1 and 29, 31, 3 3, 35, 38, 40 of IC2 , 42, 44, 30, 32, 34, 36, 39, 41, 43 and 45 are connected. Pins 15, 16, 17, and 29 of IC1 are connected to pins 28, 11, 26, and 15 of IC2. 3, 2, 1, 160, 159, 15 8, 157, 156, 155, 154, 153, 151, 150, 141, and 140 of IC1 and 23, 24, 25, 26, 29, 30, 31 of IC4 32, 33, 34, 22, 35, 36, 20 and 21 are connected. 136, 135, 13 of IC1 4, 133, 132, 131, 130, 129, 128, 127, 124, 123, 122, 121, 120 and 119 feet with IC4 2, 4, 5, 7, 8, 10, 11, 13, 42, 44 45, 47, 48, 50, 51 and 53 feet are connected. Pins 7, 8, 11, 12, 16, 25, 27, and 28 of IC1 are connected to pins 17, 18, 15, 39, 16, 19, 37, and 38 of IC4. Pins 136, 135, 134, 133, 132, 131, 130 and 129 of IC1 are connected to pins 29, 30, 31, 32, 41, 42, 43 and 44 of IC 14. IC1's 15, 16, 118, 117, 116 and 115 pin IC14 are connected to pins 8, 18, 7, 9, 16 and 17. Pins 60 and 61 of IC1 are connected to pins 5 and 6 of IC7, and are also connected to pins 22 and 21 of IC61. Pins 103 and 104 of IC1 are connected to pins 9 and 10 of IC11 and to pins 3 and 4 of Z1. The Z1 seat receives the hearing rate survey module. Pins 8 and 7 of IC11 are connected to pins 3 and 2 of the Z6 seat. The legs 36, 135, 134, 133, 132, 131, 130, and 129 of IC1 are connected to pins 18, 17, 16, 15, 14, 13, 12, and 11 of IC61. IC1's 4, 13 and 14 feet are with IC72's 8, 10 and 9 feet. Pins 87 and 88 of IC1 are connected to crystal X2. The 64 and 65 pins of IC1 are connected to the crystal XI. The 69, 70, 71, 99, 100, 101, and 102 legs of IC1 are connected to the 1, 6, 7, 2, 4, 5, and 3 legs of the Z7 seat. Pins 92, 93, and 94 of IC1 are connected to pins 5, 4, and 3 of the Z8 seat. Pins 91, 105, 106, 107, and 108 of IC1 are connected to pins 1, 5, 4, 3, and 2 of the Z9 seat. The 95, 96, 97, 98, 111, 112, 113, and 114 legs of I C1 are connected to the 4, 3, 2, 1, 5, 6, 7, and 8 legs of the 210-seat. Pin 32 of IC1 is connected to pin 1 of Z2. IC6's 3 pin and Z4 block 2 pin, Z2 block 3 pin, IC5 pin 3, IC72 1, 11, 41, 42, 62, 76 and 78 pin, IC83 pin 16, IC84 pin 16, I Pin 16 of C85, pin 8 of IC82, and pin 8 of IC81 are connected. Pin 2 of IC6 and pins 9, 47 and 125 of IC1, pin 37 of I C2, pins 1, 3, 9, 14, 27, 43 and 49 of IC4, pin 1 of Z8, pin 3 of IC63, IC61 10 feet and X61 are connected. Pin 2 of IC5 is connected to pins 21, 34, 62, 109 and 138 of IC1. Z61 is connected to pin 1 of IC61, pin 2 of IC81, pin 5 of IC82, and pin 40 of IC72. The X61 is connected to pin 5 of IC61 via R64. The Z71 is connected to the 37 pin of the IC72 via R80. Pin 2 of IC63 is connected to pins 4, 20 and 32 of IC61. Pin 1 of IC81 is connected to pin 12 of IC72. Pin 3 of IC81 is connected to pin 11 of IC83 and pin 13 of IC72. The 5 feet of IC83 are connected to 10 feet. Pin 7 of IC83 is connected to pin 6 of IC82. The 7 pin of IC82 is connected to pin 2 of IC82 via D81. Pin 1 of IC82 is connected to pin 5 of IC84. Pin 7 of IC84 is connected to pin 12 and pin 11 of IC86. The 6 pin of IC84 is connected to pin 5 of IC86. The 9 pin of IC84 is connected to pin 38 of IC1 via R114. The 9 pin of IC86 is connected to pin 33 of IC1 via R112. The 7th pin of IC86 is connected to pin 39 of IC1 via R117.
参见附图 4， 各部件的连接结构为： Z81座的 3、 4和 5脚与 IC81的 1、 12和 5脚 相连。 Z82座的 1脚与 IC81的 3脚相连。 Z82座的 2、 3、 4和 5脚与 IC82的 2、 4、 6和 8脚相连。 IC82的 18、 16、 14和 12脚与 IC81的 14、 11、 10和 6脚相连， 还与 SW1 、 SW2、 SW3和 SW4相连。 Z83座的 1、 2、 3和 4脚与 IC81的 13、 9、 4和 2脚相连 。 Z83座的 5脚与 IC82的 11脚相连。 IC82的 9脚与 IC81的 8脚相连。 Z83座的 8脚与 S Wi s SW2、 SW3和 SW4相连。 Z84座的 1、 2和 3脚与 IC83的 1、 2和 3脚相连。 Z81 座、 Z82座、 Z83座和 Z84座经排线组与 Z8座、 Z9座、 Z10座和 Z1座相连。 Referring to Figure 4, the connection structure of each component is as follows: The legs 3, 4 and 5 of the Z81 base are connected to the pins 1, 12 and 5 of the IC81. The 1 pin of the Z82 is connected to the 3 pin of the IC81. Z82, 2, 3, 4 and 5 feet with IC82 2, 4, 6 and 8 feet are connected. Pins 18, 16, 14, and 12 of IC82 are connected to pins 14, 11, 10, and 6 of IC81, and are also connected to SW1, SW2, SW3, and SW4. Pins 1, 2, 3 and 4 of the Z83 are connected to pins 13, 9, 4 and 2 of the IC81. The 5th leg of the Z83 is connected to the 11th leg of the IC82. Pin 9 of IC82 is connected to pin 8 of IC81. The 8 pin of the Z83 is connected to the S Wi s SW2, SW3 and SW4. Pins 1, 2 and 3 of the Z84 are connected to pins 1, 2 and 3 of IC83. Z81, Z82, Z83 and Z84 are connected to Z8, Z9, Z10 and Z1.
[48] 参见附图 5， 收听率各部件的连接结构为： Z91座的 1、 2、 3、 4、 5和 6脚与 IC [48] Referring to Figure 5, the connection structure of the components of the listening rate is: 1, 2, 3, 4, 5 and 6 feet of the Z91 seat and IC
92的 15、 18、 20、 19、 21和 23脚相连。 Z91座的 7脚与 IC91的 4脚相连。 Z92座的 2 脚与 IC91的 1脚相连。 IC91的 2脚与 IC92的 1、 2、 3、 4和 5脚相连。 IC92的 24、 25 、 26、 27和 28脚与 IC93的 3、 5、 1、 6和 4脚相连。 IC92的 24脚与 29脚相连。 IC93 的 2脚与 3脚相连。 Z91座和 Z92座经排线组与 Z7座和 Z4座相连。 The 15, 15, 20, 19, 21 and 23 feet of 92 are connected. The 7-pin of the Z91 is connected to the 4 pin of the IC91. Pin 2 of the Z92 is connected to pin 1 of IC91. Pin 2 of IC91 is connected to pins 1, 2, 3, 4 and 5 of IC92. Pins 24, 25, 26, 27, and 28 of IC92 are connected to pins 3, 5, 1, 6, and 4 of IC93. The 24 feet of IC92 are connected to the 29 feet. Pin 2 of IC93 is connected to pin 3. The Z91 and Z92 cable sets are connected to the Z7 and Z4 seats.
[49] 收听率调査模块 K是一个独立单元， 其具体连接结构实施方法如附图 6所示。  [49] The listening rate survey module K is a self-contained unit, and its specific connection structure implementation method is as shown in FIG. 6.
图中 IC19为成品 AM-FM收音头， IC92为收音控制 CPU, IC93为收音频道和收音 记录存储器， IC94为音量控制器， IC95为音频功率放大器， BAT1为可充电的锂 电池。 各部件的连接结构为： 调频天线 FMANT与调幅中波天线 AMANT直接插 到 IC91相应的插孔上， IC91的 1、 2、 3和 4脚与 IC92的 2、 3、 6和 7脚相连， IC91 的 10脚和 12脚相连， 并于 IC94的 3脚相连， IC91的 14脚与 LED1的负极相连， LED I的正极与 R2相连， R2的另一端与锂电 BAT1相连， IC91的 15脚与 LED2的负极相 连， LED2的正极与 R3相连， R3的另一端与锂电 BAT1相连， IC91的 5脚和 11脚接 地。 IC92的 1脚与 R1相连， 还与 C1的负极相连， C1的正极与锂电 BAT1相连， IC 92的 4脚与 C2相连， 还与 XI相连， IC92的 5脚与 C3相连， 还与 XI的另一端相连， IC92的 8脚和 9脚分别与 IC93的 5脚和 6脚相连， IC92的 11脚和 12脚分别与 IC94的 2 脚和 1脚相连， IC92的 13、 14、 15和 16脚分别与按键开关 SW4、 SW3、 SW2和 S Wl相连， SW1、 SW2、 SW3和 SW4的另一端都接地， 这四个开关分别控制接收 频道的加和减以及音量的大和小。 IC92的 17、 18和 19脚与插座 Z91的 1、 2和 3脚 相连， Z91座的 3脚与地相连， Z91座每日一次与主机的 Z1连接一次， 用于数据传 输。  In the figure, IC19 is the finished AM-FM radio head, IC92 is the radio control CPU, IC93 is the audio channel and radio recording memory, IC94 is the volume controller, IC95 is the audio power amplifier, and BAT1 is the rechargeable lithium battery. The connection structure of each component is: FM antenna FMANT and amplitude modulation medium wave antenna AMANT are directly inserted into the corresponding jack of IC91, ICs 1, 2, 3 and 4 are connected with IC92 2, 3, 6 and 7 pins, IC91 Pin 10 and pin 12 are connected and connected to pin 3 of IC94. Pin 14 of IC91 is connected to the negative pole of LED1. The positive pole of LED I is connected to R2. The other end of R2 is connected to lithium battery BAT1. Pin 15 of IC91 is connected with LED2. The negative pole is connected, the positive pole of LED2 is connected to R3, the other end of R3 is connected to lithium battery BAT1, and the 5th and 11th pins of IC91 are grounded. The pin 1 of IC92 is connected to R1, and is also connected to the negative pole of C1. The positive pole of C1 is connected to the lithium battery BAT1. The 4 pin of IC 92 is connected to C2 and is also connected to XI. The 5 pin of IC92 is connected with C3, and the other is also connected with C1. One end is connected, and the 8th and 9th pins of IC92 are connected to pins 5 and 6 of IC93 respectively. The 11th and 12th pins of IC92 are connected to pins 2 and 1 of IC94 respectively. The pins 13, 14, 15 and 16 of IC92 are respectively Connected to the key switches SW4, SW3, SW2 and S Wl, the other ends of SW1, SW2, SW3 and SW4 are grounded, and the four switches respectively control the addition and subtraction of the receiving channel and the magnitude of the volume. Pins 17, 18 and 19 of IC92 are connected to pins 1, 2 and 3 of socket Z91. Pins 3 of Z91 are connected to ground. Z91 is once connected to Z1 of the host once a day for data transmission.
[50]  [50]
[51] 本发明的工作过程如下: [52] 通过遥控接收 A将接收到的成员信息送往微处理器 MPU(F)， 微处理器 MPU(F[51] The working process of the present invention is as follows: [52] Receiving the received member information by remote control A to the microprocessor MPU (F), microprocessor MPU (F
)记录成员信息并将成员信息送往面板显示 B， 同吋将实吋吋钟 G中的吋间信息、 成员信息和频道号组成收视数据， 记录到记录仪 D4中。 电视换台检测 H产生的换 台信号送往微处理器 MPU(F)， MPU(F)识别出新的台号， 并将新的收视数据记录 到记录仪 D4中。 按动通讯开关 C可启动微处理器 MPU(F)， 应答数据处理中心发 来的传送指令， 从记录仪 D4中取出收视记录， 通过 GPRS通讯终端 E将数据传送 至数据处理中心。 也可通过实吋吋钟定吋将记录仪 D4中的收视记录自动传送至 数据处理中心。 Record member information and send the member information to the panel display B. At the same time, the daytime information, member information and channel number in the real clock G are composed and recorded in the recorder D4. The TV channel change detection H signal is sent to the microprocessor MPU (F), the MPU (F) recognizes the new station number, and records the new viewing data to the recorder D4. Pressing the communication switch C starts the microprocessor MPU (F), responds to the transmission command sent by the data processing center, takes the viewing record from the recorder D4, and transmits the data to the data processing center via the GPRS communication terminal E. The viewing record in recorder D4 can also be automatically transferred to the data processing center by the actual clock.
[53] 由数据处理中心发出调査表数据包， 由本调査仪接收， 再由调査表形成电路 [53] A questionnaire data packet is sent by the data processing center, which is received by the survey instrument, and the circuit is formed by the questionnaire.
J产生调査表显示到电视机屏幕上。 用户按遥控器上的有关按键填写调査表。 然 后再由 GPRS通讯， 将已填好的调査表送回数据处理中心。 用这种方法进行社会 调査， 以取代目前填表式的社会调査方法。 J generates a questionnaire to display on the TV screen. The user presses the relevant button on the remote control to fill out the questionnaire. The completed questionnaire is then sent back to the data processing center by GPRS communication. Social surveys are conducted in this way to replace the current social survey methods.
[54] 本发明的使用方法： 在样本家庭安装本发明前， 首先将各个电视台台标制作 成比较模板存入本调査仪。 将本调査仪放在电视机旁， 用视频线将电视机的视 频输出口与本调査仪的视频输入口相连， 本调査仪即可自动对电视机播放的电 视信号与比较模板进行比对， 测出正在收视的电视台号， 记录样本家庭各个成 员在每 1秒的收视情况， 并且每天通过 GPRS无线传输方式， 自动将数据传输至 调研公司的数据处理中心。  [54] Use method of the present invention: Before installing the present invention in the sample home, first, each television station logo is made into a comparison template and stored in the survey instrument. Place the survey instrument next to the TV and connect the video output port of the TV to the video input port of the surveyer with a video cable. The surveyer can automatically perform the TV signal and comparison template played on the TV. The comparison, the TV station number being measured is measured, the viewing status of each member of the sample family is recorded every 1 second, and the data is automatically transmitted to the data processing center of the research company through the GPRS wireless transmission method every day.
[55]  [55]

Claims

权利要求书 Claim
1 . 一种台标识别式收视率调査仪， 由视频信号接收、 高速视频釆集、 遥控 接收、 面板显示、 通讯开关、 微处理器 MPU、 实吋吋钟、 存储器、 电视换 台检测、 GPRS通讯终端、 调査表显示形成、 UART接口、 视频输出及电源 电路构成， 其特征在于：  1. A station identification type rating survey instrument, which is composed of video signal receiving, high speed video collection, remote control receiving, panel display, communication switch, microprocessor MPU, real clock, memory, TV station detection, GPRS communication terminal, questionnaire display formation, UART interface, video output and power supply circuit, which are characterized by:
遥控接收 （A) 与微处理器 MPU (F) 相连接， 面板显示 （B) 及通讯开关 (0 和微处理器 MPU (F) 相连， 存储器及记录仪 （D1〜D4) 与微处理 器 MPU (F) 连接， GPRS通讯终端 （E) 与微处理器 MPU (F) 连接， 实吋 吋钟 （G) 与微处理器 MPU (F) 相连接， 视频输入 Vi与换台检测 （H) 相 连， 换台检测 （H) 与微处理器 MPU (F) 相连接， 视频输入 Vi与高速图像 釆集 （I) 相连， 高速图像釆集 （I) 再与 MPU (F) 相联接， 视频输入 Vi与 调査表显示形成 （J) 相连， MPU (F) 与调査表显示形成 （J) 相连， 调査 表显示形成 （J) 再与视频输出 V0相连接， UART接口 （L) 与 MPU (F) 相连。 Remote control reception (A) is connected to the microprocessor MPU (F), panel display (B) and communication switch (0 is connected to the microprocessor MPU (F), memory and recorder (D1 to D4) and microprocessor MPU (F) Connection, GPRS communication terminal (E) is connected to microprocessor MPU (F), real clock (G) is connected to microprocessor MPU (F), video input Vi is connected to channel change detection (H) The channel change detection (H) is connected to the microprocessor MPU (F), the video input Vi is connected to the high speed image set (I), the high speed image set (I) is connected to the MPU (F), and the video input Vi Connected to the survey form display (J), the MPU (F) is connected to the survey display form (J), the survey shows that the formation (J) is connected to the video output V0, and the UART interface (L) is connected to the MPU (F). .
2. 根据权利要求 1所述的收视率调査仪， 其特征在于： 还包括与微处理器 MPU (F) 相连的收听率调査 （K) 。 2. The rating surveyer according to claim 1, further comprising: a listening rate survey (K) connected to the microprocessor MPU (F).
3. 一种台标识别式收视率调査方法， 其特征在于： 包括如下步骤：3. A station identification method for rating ratings, characterized in that: the following steps are included:
A . 存储用户能够收到的各个电视台的台标作为比较模板； A. The station logo of each TV station that the user can receive is stored as a comparison template;
B . 识别正在观看电视的家庭成员；  B. Identify family members who are watching TV;
C . 釆集电视正在播放的电视信号与比较模板进行比对， 测出正在收视的 频道号；  C. The television signal being played by the television is compared with the comparison template, and the channel number being viewed is measured;
D . 将实吋釆集的吋间信息、 成员信息和频道号组成收视数据并进行存储  D. The daytime information, member information and channel number of the actual collection are composed and stored.
E. 通过 GPRS通讯终端将所述收视数据传送至数据处理中心。 E. The viewing data is transmitted to the data processing center through the GPRS communication terminal.
4. 根据权利要求 3所述的方法， 其特征在于： 所述家庭成员识别为指纹识 别。 4. The method according to claim 3, wherein: the family member is identified as a fingerprint do not.
5 . 根据权利要求 4所述的方法， 其特征在于： 通过电视遥控器进行指纹识 别。 5. The method according to claim 4, wherein: fingerprint recognition is performed by a television remote controller.
6. 根据权利要求 3所述的方法， 其特征在于： 釆集电视正在播放的图像信 号中的台标与比较模板进行比对， 确定正在收视的频道号。 6. The method according to claim 3, wherein: the logo in the image signal being played by the television is compared with the comparison template to determine the channel number being viewed.
7 . 根据权利要求 3所述的方法， 其特征在于： 产生的收视调査结果在电视 上显示。 7. The method of claim 3, wherein: the generated viewing survey results are displayed on a television.
8 . 根据权利要求 3所述的方法， 其特征在于： 通过 GPRS通讯终端实吋或定 吋将所述收视数据传送至数据处理中心。 8. The method according to claim 3, characterized in that the viewing data is transmitted to the data processing center by means of a GPRS communication terminal.
9. 根据权利要求 3所述的方法， 其特征在于： 由数据处理中心发出调査表 数据包， 再由调査表形成电路 J产生调査表显示到电视机屏幕上， 用户通过 电视遥控器上的有关按键填写调査表， 然后再由 GPRS通讯终端将填好的调 査表送回数据处理中心。  9. The method according to claim 3, wherein: the data processing center sends a questionnaire data packet, and then the questionnaire forming circuit J generates a questionnaire display on the television screen, and the user passes the relevant information on the television remote controller. Press the button to fill in the questionnaire, and then return the completed questionnaire to the data processing center by the GPRS communication terminal.
PCT/CN2008/071183 2007-06-08 2008-06-04 Audience ratings investigation device and method in channel symbol identification manner WO2008148352A1 (en)

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