CN204090049U - Based on the TV audience rating statistical computation system of smart machine - Google Patents
Based on the TV audience rating statistical computation system of smart machine Download PDFInfo
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- CN204090049U CN204090049U CN201420113011.6U CN201420113011U CN204090049U CN 204090049 U CN204090049 U CN 204090049U CN 201420113011 U CN201420113011 U CN 201420113011U CN 204090049 U CN204090049 U CN 204090049U
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Abstract
The utility model discloses the TV audience rating statistical computation system based on smart machine, comprising: the server connected successively, smart machine, data-interface, analog to digital converter, infrared transmitter.The utility model has the advantages that the fairness at utmost achieving audience rating investigating, by greatly promoting the sum of sample thus promoting reliability, the accuracy of audience rating data, and monitor market for TV audience rating and bring more clean, effective, authoritative, just prison multicast data.
Description
Technical field
The utility model relates to the TV audience rating statistical computation system based on smart machine, belongs to communication technique field.
Background technology
At present, CSM medium has been introduced at present most popular Sound Match technology in the world from Britain and have been measured for the audience ratings for Digital Television.Sound Match technology is developed by TNS group, different from traditional direct frequency measurement technology, Audio Matching technology is by being arranged on the measuring equipment on sample family man television set, and the audio signal of program is being watched in automatic collection, is stored in measuring instrument after entering compression coding; Meanwhile, the sampled data server being arranged on sampling center, various places, by the audio-frequency information of local for synchronous acquisition all television channels broadcasted, forms a huge database; Finally, the data of the information of watching of all sample family men with sampling server are compared, thus the television channel information that confirmatory sample family is watched.
And Sound Match technology well can not collect particular data when televiewer changes TV station continuously, as: during turntable the TV station of process, the time of staying etc. through TV station, Sound Match technology also cannot be distinguished user and watch which TV station when multiple TV station plays identical TV programme simultaneously.
Except the above-mentioned technology by audible image data, technology broadcast by traditional existing TV prison, also comprises several as follows:
1. image matching technology (Picture Matching); Image matching technology is the new technology of the audience investigation arisen at the historic moment along with the development of Digital Television in recent years.For 5000 systematic survey instrument of TNS group research and development, its operation principle is to after the video signal sampling on the television set of sample family by measurement module, by data back to computer center, contrasting needing the television channel carrying out audience investigation to carry out monitoring the data obtained with adopting same method in general headquarters, determining the television channel that sample family is being watched.But image matching technology also exists the shortcoming identical with sound matching technique, which TV station is the picture signal namely cannot distinguishing the same content that multiple TV station plays simultaneously specifically derive from.
2.SI Code recognition technology (System Information Code); This method is actually by the excessive method of the one solving digital TV set-top box.The method is in original direct frequency measurement technical foundation, by Set Top Box is directly accessed measuring instrument, measuring instrument is made to monitor outside all original analog signals, further by the system information code (SI Code) of the digital television program that discriminating digit TV set-top box is carried, thus know the television channel information that sample family is being watched.
3. portable people meter (Portable People Meter, PPM); Portable people meter is developed by Arbitron company of the U.S..The size of this novel rating measuring instrument only has the general size of beeper, by sample, member carries with, it can receive the information coding sent by TV programme or program of radio station by encoder, when sample member is when watching TV or listen to radio station, he can record the behavior that sample member watches or listens to automatically.PPM is placed in charger by night, on the one hand charging, the message that the same day was recorded by one side PPM, automatically passes back in the computer database of parent company, for carrying out the calculating of audience ratings or audience rating.Portable people meter not only can monitor indoor rating or listen to behavior, and can monitor outdoor rating or listen to behavior, compensate for the deficiency of traditional people meter, make audience ratings or audience rating data more accurate.
SI Code recognition technology (System Information Code) and portable people meter (Portable People Meter, PPM) also also exist the common shortcoming of above-mentioned audience rating investigating technology:
(1) need, in the man of sample family, hardware device is installed, complete audience rating investigating by separate hardware, directly affect the viewing behavior at sample family psychologically;
(2) because hardware device is expensive, be not suitable for installing widely and applying, thus cause accuracy and the objectivity of sample size and survey data;
(3) because sample family is relatively fixing and geographical position can be looked into, the sample family caused is improved greatly by the possibility of human-induced.
Such as, in China, use the method for family installation for the hardware device of audience rating investigating, because sample family is produced by screening in each province, city, street neighbourhood committee permanent resident population list, so the rating rule of floating population cannot be counted on, account for the city of city total population large percentage as floating population, the method for installing to family for the hardware device of audience rating investigating obviously cannot provide the demand of the audience rating investigating meeting modern city population structure feature.
4. diary cassette, diary cassette is recorded at any time on diary card to obtain the method for televiewer's audience information channel, the time period watched TV every day by all 4 years old and above kinsfolk in sample family.But generally, televiewer accurately cannot complete the action that every 15 minutes record once seen television content.And for the TV programme of little length (as advertisement in 10 seconds, 15 seconds), can not record detailed, even if above-mentioned operation of recording can be completed, but due to respondent person due to for a long time, repeatedly count hint oneself be respondent person, watching habit also can be affected.Such as, due to the consideration for research cost, difficulty aspect, in the existing fact-finding organ CSM of China, sample family for the investigation of Chinese TV audience fating is only: 49725 families, and use the sample size of various measuring instrument to be 8125 families, all the other 41600 per family by diary block-regulations obtain data.
In sum, in the existing audience rating investigating technology of tradition, also exist that TV prison Columbia Broadcasting System sample acquisition cost is high and acquisition speed slow, limited sample size comparatively large on the impact of sample people (family) psychological condition and in the ground on position fixing characteristic cause the contaminated and induction of the sample of a lot of CSM thus lose fairness, shortcoming that the audience rating data of floating population cannot be added up in sample family.
Utility model content
The purpose of this utility model is to provide a kind of TV audience rating statistical computation system based on smart machine that can overcome above-mentioned technical problem.
TV audience rating statistical computation system based on smart machine of the present utility model comprises: the server connected successively, smart machine, data-interface, analog to digital converter, infrared transmitter.
Described data-interface is including but not limited to earphone interface, blue tooth interface, WiFi interface, Zigbee interface etc.;
The analog signal that described analog to digital converter is used for smart machine is sent by data-interface (as: earphone interface) converts infrared transmitter digital signal used to.
Described infrared transmitter for launching Infrared, to control television equipment.
Described smart machine includes but not limited to: mobile phone, panel computer, intelligent watch etc. contain the electronic equipment of operating system.
The course of work of the present utility model is:
(1) infrared transmitter is connected with smart machine by data-interface; Described smart machine includes but not limited to: mobile phone, panel computer, intelligent watch etc. contain the electronic equipment of operating system;
(2) infrared signal launched by the infrared transmitter controlling to be connected with smart machine by described smart machine, and control there is infrared receiver port and can carry out by infrared signal the electrical equipment that controls, as: the electrical equipment such as TV, air-conditioning, sound equipment, projector, remote-control car, telecontrolled aircraft;
(3) information such as geographical position, relative position motion of user is known by the device such as GPS module, gyro module of smart machine inside;
(4) mapping table of the concrete TV programme of TV channel number and TV station is set, as: the first set program of the corresponding TV station of television set No. 1 channel, the second programs of the corresponding TV station of television set No. 2 channels, television set No. 3 channels corresponding TV station the 3rd programs etc., by that analogy;
(5) in the concrete program map table of TV channel number and TV station being uploaded onto the server by the Internet;
(6) server by the mapping table of the concrete TV programme of the TV channel number that receives and TV station automatically with reference to the future television program schedule information collected from the Internet, generating active user's TV channel number (as the first set program of the television set No. 1 corresponding TV station of channel, and is news program when 19:00 with concrete content of TV program relation, the time relationship table of comparisons.) and the content of TV program inventory downloading TV station store to smart machine;
(7) recording user operates as follows:
A) user is by controlling smart machine, realizes adding and subtracting by channel the operation changing TV channel number, as when seeing television set No. 1 channel, is become the operation of the machine of watching TV No. 2 channels by channel add operation adjustment;
B) user is by directly inputting the operation that TV channel number realizes zapping, as when the machine of watching TV No. 1 channel, directly presses numerical key 3, realizes the operation directly jumping to television set No. 3 channels without television set No. 2 channels;
C) user carries out the operation of zapping by content of TV program inventory, as watching TV at 19:00 machine No. 3 channels time, due to the first set program of the corresponding TV station of television set No. 1 channel, and be news program when 19:00, therefore, at 19:00 by selecting [news] column, directly TV channel can be transformed into the operation of television set No. 1 channel;
D) user's subscription time, realizes the operation of above-mentioned three steps automatically, as: when user is arranged on 19:00 point, no matter currently watch which channel, be all automatically brought to the operation of television set No. 1 channel;
(8) information such as above user operation and user geographical position will be recorded to, in real time by smart machine in the Internet uploads onto the server.
(9) server is by analyzing user operation records, being stored in active user's TV channel number of server end and the corresponding relation of concrete content of TV program relation, the time relationship table of comparisons and user's geographical location information, calculates, arranges the record data of the receiving television program custom generating this user;
(10) server is by extensively collecting the record data of the receiving television program custom of numerous user in certain geographic area, is calculated by these record data, arranges as TV audience rating survey data.
The utility model has the advantages that and can not affect on the basis being broadcast object (sample) psychological environment by prison, effectively reduce sample acquisition cost, promote sample acquisition speed and quality.Simultaneously, also just because of the optimization of sample acquisition speed and procurement cost, and cannot by fixing geographical location lookup, sample possibility that is contaminated and induction is reduced greatly, make pollutant sources produce to it cost polluted and induce greatly to promote, thus farthest achieve the fairness of audience rating investigating, the utility model can pass through greatly to promote the sum of sample thus the reliability of lifting audience rating data, accuracy, and for bringing more clean in TV audience rating monitoring market, effectively, authority, just prison multicast data, therefore, the utility model has stronger practical value and realistic meaning.
Accompanying drawing explanation
Fig. 1 is the overall structure schematic diagram of the TV audience rating statistical computation system based on smart machine described in the utility model.
Embodiment
Below in conjunction with drawings and Examples, the utility model is described in detail.As shown in Figure 1, the TV audience rating statistical computation system based on smart machine of the present utility model comprises: the server connected successively, smart machine, data-interface, analog to digital converter, infrared transmitter.
Described data-interface is including but not limited to earphone interface, blue tooth interface, WiFi interface, Zigbee interface etc.;
The analog signal that described analog to digital converter is used for smart machine is sent by data-interface (as: earphone interface) converts infrared transmitter digital signal used to.
Described infrared transmitter for launching Infrared, to control television equipment.
Described smart machine includes but not limited to: mobile phone, panel computer, intelligent watch etc. contain the electronic equipment of operating system.
The course of work of the present utility model comprises following flow process:
(1) infrared transmitter is connected with smart machine by data-interface; Described smart machine includes but not limited to: mobile phone, panel computer, intelligent watch etc. contain the electronic equipment of operating system;
(2) infrared signal launched by the infrared transmitter controlling to be connected with smart machine by described smart machine, and control there is infrared receiver port and can carry out by infrared signal the electrical equipment that controls, as: the electrical equipment such as TV, air-conditioning, sound equipment, projector, remote-control car, telecontrolled aircraft;
(3) information such as geographical position, relative position motion of user is known by the device such as GPS module, gyro module of smart machine inside;
(4) mapping table of the concrete TV programme of TV channel number and TV station is set, as: the first set program of the corresponding TV station of television set No. 1 channel, the second programs of the corresponding TV station of television set No. 2 channels, television set No. 3 channels corresponding TV station the 3rd programs etc., by that analogy;
(5) in the concrete program map table of TV channel number and TV station being uploaded onto the server by the Internet;
(6) server by the mapping table of the concrete TV programme of the TV channel number that receives and TV station automatically with reference to the future television program schedule information collected from the Internet, generating active user's TV channel number (as the first set program of the television set No. 1 corresponding TV station of channel, and is news program when 19:00 with concrete content of TV program relation, the time relationship table of comparisons.) and the content of TV program inventory downloading TV station store to smart machine;
(7) recording user operates as follows:
A) user is by controlling smart machine, realizes adding and subtracting by channel the operation changing TV channel number, as when seeing television set No. 1 channel, is become the operation of the machine of watching TV No. 2 channels by channel add operation adjustment;
B) user is by directly inputting the operation that TV channel number realizes zapping, as when the machine of watching TV No. 1 channel, directly presses numerical key 3, realizes the operation directly jumping to television set No. 3 channels without television set No. 2 channels;
C) user carries out the operation of zapping by content of TV program inventory, as watching TV at 19:00 machine No. 3 channels time, due to the first set program of the corresponding TV station of television set No. 1 channel, and be news program when 19:00, therefore, at 19:00 by selecting [news] column, directly TV channel can be transformed into the operation of television set No. 1 channel;
D) user's subscription time, realizes the operation of above-mentioned three steps automatically, as: when user is arranged on 19:00 point, no matter currently watch which channel, be all automatically brought to the operation of television set No. 1 channel;
(8) information such as above user operation and user geographical position will be recorded to, in real time by smart machine in the Internet uploads onto the server.
(9) server is by analyzing user operation records, being stored in active user's TV channel number of server end and the corresponding relation of concrete content of TV program relation, the time relationship table of comparisons and user's geographical location information, calculates, arranges the record data of the receiving television program custom generating this user;
(10) server is by extensively collecting the record data of the receiving television program custom of numerous user in certain geographic area, is calculated by these record data, arranges as TV audience rating survey data.
The above; be only embodiment of the present utility model; but protection range of the present utility model is not limited thereto; anyly be familiar with those skilled in the art in the utility model scope of disclosure; the change that can expect easily or replacement, all should be encompassed in the protection range of the utility model claim.
Claims (3)
1., based on the TV audience rating statistical computation system of smart machine, it is characterized in that, comprising: the server connected successively, smart machine, data-interface, analog to digital converter, infrared transmitter;
Described analog to digital converter is used for converting smart machine to infrared transmitter digital signal used by the analog signal that data-interface sends;
Described infrared transmitter for launching Infrared, to control television equipment.
2. the TV audience rating statistical computation system based on smart machine according to claim 1, it is characterized in that, described data-interface comprises: earphone interface, blue tooth interface, WiFi interface, Zigbee interface.
3. the TV audience rating statistical computation system based on smart machine according to claim 1, it is characterized in that, described smart machine is the electronic equipment containing operating system.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201420113011.6U CN204090049U (en) | 2014-03-13 | 2014-03-13 | Based on the TV audience rating statistical computation system of smart machine |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201420113011.6U CN204090049U (en) | 2014-03-13 | 2014-03-13 | Based on the TV audience rating statistical computation system of smart machine |
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| CN204090049U true CN204090049U (en) | 2015-01-07 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103856792A (en) * | 2014-03-13 | 2014-06-11 | 冯维 | Television audience rating statistical calculation method and system based on intelligent equipment |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103856792A (en) * | 2014-03-13 | 2014-06-11 | 冯维 | Television audience rating statistical calculation method and system based on intelligent equipment |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20150107 Termination date: 20190313 |
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| CF01 | Termination of patent right due to non-payment of annual fee |