CN103546770A - Intelligent audience rating acquiring method - Google Patents
Intelligent audience rating acquiring method Download PDFInfo
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- CN103546770A CN103546770A CN201210237897.0A CN201210237897A CN103546770A CN 103546770 A CN103546770 A CN 103546770A CN 201210237897 A CN201210237897 A CN 201210237897A CN 103546770 A CN103546770 A CN 103546770A
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Abstract
The invention discloses an intelligent audience rating acquiring method. The intelligent audience rating acquiring method includes that an intelligent terminal application sends a connection request to set up connection with a server and a wireless network infrared remote controller; the intelligent terminal application launches a channel selection command to display equipment through the wireless network infrared remote controller; the intelligent terminal application transmits channel selection information records to the server; the server records the channel selection information and simultaneously starts timing and watching time; the intelligent terminal application launches a channel changing command to the display equipment through the wireless network infrared remote controller; the intelligent terminal application transmits the channel changing information records to the server; the server records information of time length (namely computing watching time length of the last channel) and the like when users change channels and records information of this channel change; the server provides audience rating data according to statistics of customer needs. An intelligent terminal such as a smart cellphone is used as a platform for acquiring audience rating, and is more convenient and reliable than a daily recording method and a personnel measuring apparatus. Meanwhile, the intelligent audience rating acquiring method is simple to operate, easy to popularize and high in sample number and the acquired audience rating data is more accurate.
Description
Technical field
The present invention relates to a kind of method that TV audience rating gathers, relate in particular under the interconnected and integration of three networks background of a kind of movement, based on utilizing intelligent terminal to gather the method for TV audience rating under intelligent platform.
Background technology
Audience rating data collection method has two kinds at present, i.e. diary method and personnel's measuring instrument method.Diary method refers to by all 4 years old and above kinsfolk in sample family fills in the method that diary card is collected audience information.In sample family, each kinsfolk has diary card separately, requires them that situation about televiewing every day (comprising channel and the time period of watching) is recorded on oneself own diary card at any time.On diary card, the listed time interval is 15 minutes.Each Zhang Ji card can record the viewership of a week.Personnel's measuring instrument method refers to that utilization " personnel's measuring instrument " collects the method for television program receiving information, is up-to-date audience investigation means in the world at present.Each member of sample households has the button of oneself on hand controller, but also leaves guest's button.When kinsfolk starts to see TV, must first click the button of representative oneself on hand controller, while not seeing TV, click again this button, measuring instrument be take all information of televiewing per minutely to store as the time period, then by telephone wire, is sent to the central computer (or registered one's residence and fetched data by palmtop PC) of general headquarters.
The acquisition method of above two kinds of audience ratings all need to be completed by specific sample households, can not carry out popular sample collection, so the data that gather can not really reflect actual conditions.
Summary of the invention
In order to solve the popular problem of audience ratings collecting sample, the invention provides a kind of intelligent audience ratings acquisition method, solution is controlled the television set with infrared receiving device by intelligent terminal, the receiving of the household electrical appliance such as Set Top Box, adjust the problem of controlling that waits, in order to replace existing remote controller, simultaneously according to user's program customizing situation, carry out the collecting work of audience rating data, and record easily and accurately channel selection, viewing time point and time period, for needing the department of the audience rating data source that offers precise data.Device involved in the present invention comprises following part:
Wireless network Infrared remote controller: between intelligent terminal application and display device, be simultaneously transmitted to display device for receiving the channel selection order that intelligent terminal application user issues;
Intelligent terminal application: be positioned at intelligent terminal, the programme information receiving for reception server issues channel selection order to wireless network Infrared remote controller by blueteeth network simultaneously;
Server: be positioned at backstage, for storing the programme information of associated television platform, store the channel selection information that each intelligent terminal application sends over simultaneously, finally go out viewership information by these information analyses;
Display device: television set top box or television set.
Technical scheme of the present invention is: carry out start, initialization, channel selection and four kinds of operating states of shutdown, after start, whether inquiry wants initialization, if yes then enter initial work state, after completing, it enters again channel selection operating state, finally enter shutdown operating state; If do not need initialization, directly enter channel selection operating state, finally enter shutdown operating state; The execution step of described open state is:
A. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
B. server responds intelligent terminal application connection request;
C. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
D. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
E. intelligent terminal application sends start-up command by wireless network Infrared remote controller and arrives display device;
F. intelligent terminal application sends to server by boot-strap information record simultaneously;
G. server record boot-strap information, this viewing behavior of this user starts simultaneously.
The execution step of described init state is:
A. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
B. server response intelligent terminal application connection request, carries out following steps after success;
C. intelligent terminal application is to server request EPG information;
D. server reads the list of corresponding TV station and corresponding EPG information and returns to intelligent terminal application;
E. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
F. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
G. intelligent terminal application is by sending one or more of learn command to wireless network Infrared remote controller, by the TV station in intelligent terminal application number and channel, consistent with the TV station of display device number and channel calibration.
The execution step of described channel selection state is:
A. intelligent terminal application, by heartbeat detection and server connection status, if find that by heartbeat intelligent terminal application and service device connection status is abnormal, is carried out B below, C step; If state is normal, directly enter step D;
B. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
C. server response intelligent terminal application connection request, carries out following steps after success;
D. intelligent terminal application is to server request EPG information;
E. server returns to intelligent terminal application by TV station's list and corresponding EPG information;
F. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
G. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
H. intelligent terminal application is initiated channel selection instruction according to the EPG information of obtaining from server, by wireless network Infrared remote controller, arrives display device;
I. intelligent terminal application sends to server by channel selection information recording simultaneously;
J. server record channel selection information, starts timing simultaneously and watches constantly;
K. zapping instruction is initiated in intelligent terminal application, by wireless network Infrared remote controller, arrives display device;
L. intelligent terminal application sends to server by zapping information recording simultaneously;
M. the information (count last and watch duration) such as server record user cut bank duration and record this zapping information;
N. server provides audience rating data according to customer demand statistics.
The execution step of described off-mode is:
A. intelligent terminal application sends shutdown command by wireless network Infrared remote controller and arrives display device;
B. intelligent terminal application sends to server by shutdown information recording simultaneously;
C. server record boot-strap information, finishes with this viewing behavior of this user of tense marker.
The present invention adopts the beneficial effect of above technical scheme to be: the platform that utilizes intelligent terminal to gather as audience ratings, more convenient more reliable than diary method and personnel's measuring instrument method, this device is simple to operate simultaneously, easily popular universal, sample size is high, and the audience rating data obtaining is more accurate.
Accompanying drawing explanation
Fig. 1 is the flow chart of method involved in the present invention;
Fig. 2 is the present invention's flow chart of starting shooting;
Fig. 3 is initialization flowchart of the present invention;
Fig. 4 is channel selection flow chart of the present invention;
Fig. 5 is shutdown process figure of the present invention.
Embodiment
Device involved in the present invention comprises following part:
Wireless network Infrared remote controller: between intelligent terminal application and display device, be simultaneously transmitted to display device for receiving the channel selection order that intelligent terminal application user issues;
Intelligent terminal application: be positioned at intelligent terminal, the programme information receiving for reception server issues channel selection order to wireless network Infrared remote controller by blueteeth network simultaneously;
Server: be positioned at backstage, for storing the programme information of associated television platform, store the channel selection information that each intelligent terminal intelligent terminal application sends over simultaneously, finally go out viewership information by these information analyses;
Display device: television set top box or television set.
Method of the present invention is carried out start, initialization, channel selection and four kinds of operating states of shutdown, and after start, whether inquiry wants initialization, if yes then enter initial work state, enters channel selection operating state after it completes again, and finally enters shutdown operating state; If do not need initialization, directly enter channel selection operating state, finally enter shutdown operating state; The execution step of described open state is:
A. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
B. server responds intelligent terminal application connection request;
C. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
D. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
E. intelligent terminal application sends start-up command by wireless network Infrared remote controller and arrives display device;
F. intelligent terminal application sends to server by boot-strap information record simultaneously;
G. server record boot-strap information, this viewing behavior of this user starts simultaneously.
The execution step of described init state is:
A. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
B. server response intelligent terminal application connection request, carries out following steps after success;
C. intelligent terminal application is to server request EPG information;
D. server reads the list of corresponding TV station and corresponding EPG information and returns to intelligent terminal application;
E. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
F. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
G. intelligent terminal application is by sending one or more of learn command to wireless network Infrared remote controller, by the TV station in intelligent terminal application number and channel, consistent with the TV station of display device number and channel calibration.
The execution step of described channel selection state is:
A. intelligent terminal application, by heartbeat detection and server connection status, if find that by heartbeat intelligent terminal application and service device connection status is abnormal, is carried out B below, C step; If state is normal, directly enter step D;
B. intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
C. server response intelligent terminal application connection request, carries out following steps after success;
D. intelligent terminal application is to server request EPG information;
E. server returns to intelligent terminal application by TV station's list and corresponding EPG information;
F. intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
G. wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
H. intelligent terminal application is initiated channel selection instruction according to the EPG information of obtaining from server, by wireless network Infrared remote controller, arrives display device;
I. intelligent terminal application sends to server by channel selection information recording simultaneously;
J. server record channel selection information, starts timing simultaneously and watches constantly;
K. zapping instruction is initiated in intelligent terminal application, by wireless network Infrared remote controller, arrives display device;
L. intelligent terminal application sends to server by zapping information recording simultaneously;
M. the information (count last and watch duration) such as server record user cut bank duration and record this zapping information;
N. server provides audience rating data according to customer demand statistics.
The execution step of described off-mode is:
A. intelligent terminal application sends shutdown command by wireless network Infrared remote controller and arrives display device;
B. intelligent terminal application sends to server by shutdown information recording simultaneously;
C. server record boot-strap information, finishes with this viewing behavior of this user of tense marker.
Above order is not unique order, but all changes because of sequencing problem are included in content of the present invention.
Above-mentioned embodiment is exemplary, is to be this patent to be comprised to the restriction of scope in order better to make those skilled in the art can understand this patent, can not to be interpreted as; So long as the technology contents essence of making according to the disclosed technical scheme of this patent is identical or any change or the modification that are equal to, all fall into the scope that this patent comprises.
Claims (4)
1. an intelligent audience ratings acquisition method, carry out start, initialization, channel selection and four kinds of operating states of shutdown, after start, whether inquiry wants initialization, if yes then enter initial work state, after it completes, enter again channel selection operating state, finally enter shutdown operating state; If do not need initialization, directly enter channel selection operating state, finally enter shutdown operating state; It is characterized in that: the execution step of described open state is:
Intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
Server response intelligent terminal application connection request;
Intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
Wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
Intelligent terminal application sends start-up command by wireless network Infrared remote controller and arrives display device;
Intelligent terminal application sends to server by boot-strap information record simultaneously;
Server record boot-strap information, this viewing behavior of this user starts simultaneously.
2. intelligent audience ratings acquisition method as claimed in claim 1, is characterized in that: the execution step of described init state is:
Intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
Server response intelligent terminal application connection request, carries out following steps after success;
Intelligent terminal application is to server request EPG information;
Server reads the list of corresponding TV station and corresponding EPG information and returns to intelligent terminal application;
Intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
Wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
Intelligent terminal application is by sending one or more of learn command to wireless network Infrared remote controller, by the TV station in intelligent terminal application number and channel, consistent with the TV station of display device number and channel calibration.
3. intelligent audience ratings acquisition method as claimed in claim 1, is characterized in that: the execution step of described channel selection state is:
Intelligent terminal application, by heartbeat detection and server connection status, if find that by heartbeat intelligent terminal application and service device connection status is abnormal, is carried out B below, C step; If state is normal, directly enter step D;
Intelligent terminal application connects by internetwork connection mode and server, namely initiates connection request;
Server response intelligent terminal application connection request, carries out following steps after success;
Intelligent terminal application is to server request EPG information;
Server returns to intelligent terminal application by TV station's list and corresponding EPG information;
Intelligent terminal application connects by near radio connected mode and wireless network Infrared remote controller, namely initiates connection request;
Wireless network Infrared remote controller response intelligent terminal application connection request, can carry out following steps after success;
Intelligent terminal application is initiated channel selection instruction according to the EPG information of obtaining from server, by wireless network Infrared remote controller, arrives display device;
Intelligent terminal application sends to server by channel selection information recording simultaneously;
Server record channel selection information, starts timing simultaneously and watches constantly;
Zapping instruction is initiated in intelligent terminal application, by wireless network Infrared remote controller, arrives display device;
Intelligent terminal application sends to server by zapping information recording simultaneously;
Information (count last and watch duration) such as server record user cut bank duration and record this zapping information;
Server provides audience rating data according to customer demand statistics.
4. intelligent audience ratings acquisition method as claimed in claim 1, is characterized in that: the execution step of described off-mode is:
Intelligent terminal application sends shutdown command by wireless network Infrared remote controller and arrives display device;
Intelligent terminal application sends to server by shutdown information recording simultaneously;
Server record boot-strap information, finishes with this viewing behavior of this user of tense marker.
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| CN201210237897.0A CN103546770A (en) | 2012-07-11 | 2012-07-11 | Intelligent audience rating acquiring method |
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| CN201210237897.0A CN103546770A (en) | 2012-07-11 | 2012-07-11 | Intelligent audience rating acquiring method |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104320705A (en) * | 2014-11-07 | 2015-01-28 | 北京国双科技有限公司 | Method and device for monitoring network television ratings |
| CN104394469A (en) * | 2014-11-19 | 2015-03-04 | 四川长虹电器股份有限公司 | Method for automatically acquiring user watch time by set-top box |
| CN104394436A (en) * | 2014-11-28 | 2015-03-04 | 北京国双科技有限公司 | Audience rating monitoring method and device of network television live channel |
| CN106534911A (en) * | 2016-12-29 | 2017-03-22 | 北京四达时代软件技术股份有限公司 | Data processing method, data processing device and audience rating statistics system |
| CN106612459A (en) * | 2015-10-22 | 2017-05-03 | 北京国双科技有限公司 | Method and device for calculating user viscosity based on Internet protocol television |
| WO2019179380A1 (en) * | 2018-03-19 | 2019-09-26 | 北京国双科技有限公司 | Mobile terminal positioning method and device and viewing record processing method, device, and system |
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| CN104320705A (en) * | 2014-11-07 | 2015-01-28 | 北京国双科技有限公司 | Method and device for monitoring network television ratings |
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| CN104394469A (en) * | 2014-11-19 | 2015-03-04 | 四川长虹电器股份有限公司 | Method for automatically acquiring user watch time by set-top box |
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| CN106612459A (en) * | 2015-10-22 | 2017-05-03 | 北京国双科技有限公司 | Method and device for calculating user viscosity based on Internet protocol television |
| CN106612459B (en) * | 2015-10-22 | 2019-11-12 | 北京国双科技有限公司 | Method, apparatus, storage medium and viscosity based on Web TV counting user viscosity count equipment |
| CN106534911A (en) * | 2016-12-29 | 2017-03-22 | 北京四达时代软件技术股份有限公司 | Data processing method, data processing device and audience rating statistics system |
| WO2019179380A1 (en) * | 2018-03-19 | 2019-09-26 | 北京国双科技有限公司 | Mobile terminal positioning method and device and viewing record processing method, device, and system |
| CN110290401A (en) * | 2018-03-19 | 2019-09-27 | 北京国双科技有限公司 | Mobile terminal locating method, device and rating record processing method, device, system |
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Application publication date: 20140129 |