CN106534911A - Data processing method, data processing device and audience rating statistics system - Google Patents
Data processing method, data processing device and audience rating statistics system Download PDFInfo
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- CN106534911A CN106534911A CN201611247407.XA CN201611247407A CN106534911A CN 106534911 A CN106534911 A CN 106534911A CN 201611247407 A CN201611247407 A CN 201611247407A CN 106534911 A CN106534911 A CN 106534911A
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- packet
- television
- communication module
- data
- audience rating
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
- H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
Abstract
The invention discloses a data processing method which comprises the steps of: establishing a connection between a first communication module in a mobile terminal and a third communication module in a television end; receiving a first data packet in a first format, which is sent by the television end; carrying out unpacking processing on the first data packet and acquiring audience rating data carried in the first data packet and an identifier of the television end; carrying out packing processing on the acquired audience rating data and identifier of the television end to obtain a second data packet in a second format; and transmitting the second data packet to a front-end server by utilizing a second communication module in the mobile terminal through a mobile communication network. Based on the data processing method disclosed by the invention, in a case that the broadband is not installed at home, the front-end server also can conveniently acquire the audience rating data for carrying out statistics on an audience rating. The invention further discloses a corresponding data processing device and an audience rating statistics system.
Description
Technical field
The invention belongs to digital TV technology, more particularly to data processing method, data processing equipment and audience ratings
Statistical system.
Background technology
Audience ratings is referred to：In certain time period, watch that the attendance of certain television channel (or certain TV programme) accounts for always
The proportion of target group, as a percentage.(Digital Video Broadcasting, digital video are wide for traditional DVB
Broadcast) network belongs to unidirectional TV stream network, can only carry out data is activation, it is impossible to receiving data, and this is just audience ratings
Statistics brings a difficult problem.
At present, generally using top box of digital machine collecting audience rating data, top box of digital machine is entered by means of the Internet afterwards
Row data back, to count audience ratings.But, for the family for being fitted without broadband, it is difficult to gather the rating of the family
Rate data.This problem how is solved, is that those skilled in the art need to consider.
The content of the invention
In view of this, it is an object of the invention to provide a kind of data processing method, data processing equipment and audience ratings system
Meter systems, to solve the problems, such as to be difficult now the family's collection audience rating data for not installing broadband.
For achieving the above object, the present invention provides following technical scheme：
The present invention provides a kind of data processing method, is applied to mobile terminal, and the mobile terminal includes the first communication mould
Block and second communication module, the treating method comprises：
The connection between third communication module in setting up the first communication module and television, wherein described first leads to
Letter module and the communication module that the third communication module is same type；Receive the of the first form that the television sends
One packet, first packet carry the audience rating data of the television generation and the mark of the television；It is right
First packet carries out unpacking process, obtains the audience rating data of the first packet carrying and the mark of the television；
Package process to the mark of the audience rating data and the television, obtains the second packet of the second form；Utilize
The second communication module passes through the second packet described in mobile communications network forward end server transport.
Optionally, above-mentioned data processing method also includes：
Receive the 3rd packet of the second form that the front-end server sends；3rd packet is unpacked
Process, obtain the feedback data that the 3rd packet is carried；When the feedback data includes television feedback data, to institute
State television feedback data to package process, obtain the 4th packet of the first form；Using the first communication module to
The television sends the 4th packet.
Optionally, in above-mentioned data processing method, the threeway set up in the first communication module and television
Connection between letter module, including：Set up between the bluetooth module of the mobile terminal and the bluetooth module of the television
Connection.
Optionally, in above-mentioned data processing method, the threeway set up in the first communication module and television
Connection between letter module, including：Set up between the WiFi module of the mobile terminal and the WiFi module of the television
Connection.
The present invention also provides a kind of data processing equipment, is applied to mobile terminal, and the mobile terminal includes the first communication
Module and second communication module, the treating method comprises：
Connection establishment unit, for the company between the third communication module in setting up the first communication module and television
Connect, the communication module of wherein described first communication module and the third communication module for same type；First receiving unit, uses
In the first packet for receiving the first form that the television sends, first packet carries the television and produces
Audience rating data and the television mark；First unwrapper unit, for carrying out unpacking process to the first packet, obtains
Audience rating data and the mark of the television that first packet is carried；First group of bag unit, for the rating
The mark of rate data and the television packages process, obtains the second packet of the second form；First transmitting element, uses
In using the second communication module pass through the second packet described in mobile communications network forward end server transport.
Optionally, above-mentioned data processing equipment also includes：
Second receiving unit, for receiving the 3rd packet of the second form that the front-end server sends；Second solution
Bag unit, for carrying out unpacking process to the 3rd packet, obtains the feedback data that the 3rd packet is carried；Second
Group bag unit, for when the feedback data includes television feedback data, packaging to the television feedback data
Process, obtain the 4th packet of the first form；Second transmitting element, for using the first communication module to the TV
End sends the 4th packet.
The present invention also provides a kind of audience rating statistics system, including television, mobile terminal and front-end server；The shifting
Dynamic terminal includes first communication module and second communication module, and the television includes third communication module, first communication
Module and the communication module that the third communication module is same type, the second communication module can pass through mobile radio communication
Network carries out data interaction with the front-end server；
The television is used for generating audience rating data, carries out group to the mark of the audience rating data and the television
Bag process, obtains the first packet of the first form, sends first packet to the mobile terminal；
The mobile terminal carries out unpacking process for first packet to receiving, and obtains first data
Audience rating data and the mark of the television that bag is carried, carry out group to the mark of the audience rating data and the television
Bag process, obtains the second packet of the second form, sends described by the second communication module to the front-end server
Second packet；
The front-end server carries out unpacking process for second packet to receiving, and obtains second number
The audience rating data carried according to bag and the mark of the television, store the audience rating data, using the audience rating data
Audience ratings is calculated according to preset rules.
Optionally, in above-mentioned audience rating statistics system, the front-end server is additionally operable to：Package place to feedback data
Reason, obtains the 3rd packet of the second form, sends the 3rd packet of the second form to the mobile terminal；It is described mobile whole
End is additionally operable to：The 3rd packet of the second form that the front-end server sends is received, the 3rd packet is solved
Bag process, obtains the feedback data that the 3rd packet is carried, when the feedback data includes television feedback data, right
The television feedback data packages process, obtains the 4th packet of the first form, using the first communication module
The 4th packet is sent to the television；The television is additionally operable to：Receive described using the third communication module
4th packet, carries out unpacking process to the 4th packet, obtains the television feedback data.
Optionally, in above-mentioned audience rating statistics system, the first communication module and the third communication module are bluetooth
Module；Or, the first communication module and the third communication module are WiFi module.
As can be seen here, beneficial effects of the present invention are：
The data processing method for being applied to mobile terminal disclosed by the invention, set up in mobile terminal first communication module and
Data channel in television between third communication module, mobile terminal receive the first of television transmission by the data channel
Packet, carries out unpacking process to first packet, obtains the audience rating data of the first packet carrying and the mark of television
Know, mobile terminal packages to the mark of audience rating data and television processs afterwards, obtain the second packet, control second
Communication module sends the second packet by mobile communications network forward end server so that front-end server is obtained for counting
The audience rating data of audience ratings.Can see, based on the audience ratings number that data processing method disclosed by the invention, television are produced
According to mobile terminal is directly transferred to, mobile terminal sends audience rating data by mobile communications network forward end server afterwards,
In the case where broadband is not installed by family, front-end server also can easily collect the audience ratings number for counting audience ratings
According to.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this
Inventive embodiment, for those of ordinary skill in the art, on the premise of not paying creative work, can be with basis
The accompanying drawing of offer obtains other accompanying drawings.
Fig. 1 is a kind of flow chart of data processing method disclosed by the invention；
Fig. 2 is the partial process view of another kind of data processing method disclosed by the invention；
Fig. 3 is a kind of structural representation of data processing equipment disclosed by the invention；
Fig. 4 is the structural representation of another kind of data processing equipment disclosed by the invention；
Fig. 5 is a kind of structural representation of audience rating statistics system disclosed by the invention；
Fig. 6 is a kind of hardware structure figure of audience rating statistics system disclosed by the invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
The present invention discloses a kind of data processing method for being applied to mobile terminal, to solve to be difficult for not installing width now
The family of band gathers the problem of audience rating data.
Referring to Fig. 1, Fig. 1 is a kind of flow chart of data processing method disclosed by the invention.The data processing method application
In mobile terminal, including：
Step S1：Connection between the third communication module set up in first communication module and television.
Mobile terminal includes first communication module and second communication module, and television includes third communication module, such as Fig. 6 institutes
Show.The mobile terminal can be mobile phone.It should be noted that television can only include a television set, the television set is pre-installed
There is third communication module.Television can also be Set Top Box, and the Set Top Box is preinstalled with third communication module.
First communication module and the communication module that third communication module is same type.More specifically, first communication module
With the proximity communication module that third communication module is same type.Second communication module can pass through mobile communications network and its
He carries out data interaction by equipment.In enforcement, second communication module can be the 2G modules in mobile terminal, 3G module or 4G moulds
Block.
After the connection between first communication module and third communication module is set up, mobile terminal and television can be carried out
Data interaction.
Step S2：The first packet of the first form that television sends is received, the first packet carries television product
The mark of raw audience rating data and television.
After television generates audience rating data, package processs to the mark of audience rating data and television, acquisition
The packet of the first form, for the ease of description, is the first packet by the data packet recording.Afterwards, television is to mobile terminal
Send first packet.Wherein, the form of the first packet is by the communication between first communication module and third communication module
Agreement is determined.
Used as a kind of embodiment, television monitors the zapping behavior of user, counts the channel of switching and stops in each channel
The duration for staying, has a unique mark based on above-mentioned data genaration audience rating data, each Set Top Box or TV, this
Mark can be uploaded together with audience rating data.
Step S3：Unpacking process is carried out to the first packet, obtains audience rating data and TV that the first packet is carried
The mark at end.
Step S4：Package process to the mark of audience rating data and television, obtains the second data of the second form
Bag.
Step S5：Pass through mobile communications network forward end the second packet of server transport using second communication module.
After mobile terminal receives the first packet of the first form of television transmission, first packet is carried out
Unpacking is processed, and obtains the audience rating data of the first packet carrying and the mark of television.Afterwards, mobile terminal is to the audience ratings
The mark of data and television packages process, obtains the packet of the second form, for the ease of description, by the data packet recording
For the second packet.Mobile terminal sends the second packet by second communication module forward end server.Front-end server connects
After receiving the second packet of mobile terminal transmission, unpacking process is carried out to second packet, the second packet is obtained and is taken
The mark of the audience rating data of band and television, front-end server can store audience rating data, so as to a certain frequency of subsequent statistical
The audience ratings in road or certain program.
It should be noted that the mark of television can be device identification, it is that front-end server is used for distinguishing sold setting
Standby unique mark.For example：Television be Set Top Box in the case of, can using the device identification of Set Top Box as television mark
Know；Television be television set in the case of, can using the device identification of television set as television mark.
The data processing method for being applied to mobile terminal disclosed by the invention, set up in mobile terminal first communication module and
Data channel in television between third communication module, mobile terminal receive the first of television transmission by the data channel
Packet, carries out unpacking process to first packet, obtains the audience rating data of the first packet carrying and the mark of television
Know, mobile terminal packages to the mark of audience rating data and television processs afterwards, obtain the second packet, control second
Communication module sends the second packet by mobile communications network forward end server so that front-end server is obtained for counting
The audience rating data of audience ratings.Can see, based on the audience ratings number that data processing method disclosed by the invention, television are produced
According to mobile terminal is directly transferred to, mobile terminal sends audience rating data by mobile communications network forward end server afterwards,
In the case where broadband is not installed by family, front-end server also can easily collect the audience ratings number for counting audience ratings
According to.
Data processing method shown in Fig. 1 of the present invention, mainly mobile terminal receive the first form that television sends
Packet, after the packet to the first form carries out processing the packet for obtaining the second form, forward end server sends
The process of the packet of the second form.In being embodied as, front-end server can also be sent to television by mobile terminal
Data.
On the basis of the data processing method shown in Fig. 1 of the present invention, following steps can also be set, as shown in Figure 2：
Step S6：3rd packet of the second form that receiving front-end server sends.
Front-end server packages to feedback data process, obtains the packet of the second form, and sends out to mobile terminal
The packet is given, for the ease of description, is the 3rd packet by the data packet recording.What mobile terminal receiving front-end server sent
3rd packet of the second form, the feedback data that the 3rd packet is carried include mobile terminal feedback data or television
Feedback data.
Wherein, mobile terminal feedback data is referred to：The produced request feedback of application of front-end server response mobile terminal
Data, such as networking data.Television feedback data is referred to：The number of request feedback produced by front-end server response television
According to or audience ratings returning result.
Step S7：Unpacking process is carried out to the 3rd packet, the feedback data of the 3rd packet carrying is obtained.
Step S8：When feedback data includes television feedback data, package process to television feedback data, obtains
To the 4th packet of the first form.Wherein, television feedback data includes audience ratings returning result or front-end server response
The data of request feedback.
Step S9：The 4th packet is sent using first communication module to television.
After mobile terminal receives the 3rd packet, unpacking process is carried out to the 3rd packet, obtain the 3rd data
The feedback data that bag is carried.If the feedback data is mobile terminal feedback data, mobile terminal feedback data is passed to
It is corresponding to apply.If the feedback data includes television feedback data, package process to television feedback data, obtains
To the 4th packet of the first form, the 4th packet is sent to television by first communication module.Afterwards, television is to
Four packets carry out unpacking process, obtain the television feedback data of the 4th packet carrying.
In data processing method shown in Fig. 2 of the present invention, the 3rd data that acquisition for mobile terminal to front-end server sends
Bao Hou, carries out unpacking process to the 3rd packet, obtains the feedback data of the 3rd packet carrying, if feedback data packet
Television feedback data is included, then package process to television feedback data, obtains the 4th packet of the first form, passes through
The 4th packet is sent from the data channel of first communication module and third communication module construction to television, so that television
The data of the audience ratings returning result and/or front-end server respond request feedback of front-end server transmission can be got, is made
Obtain television and the function of television can further be enriched by mobile terminal Internet access.
Adopt as the third communication module of a kind of embodiment, the first communication module of mobile terminal and television
WiFi module.Accordingly, the connection between the third communication module set up in first communication module and television, including：Set up
Connection between the WiFi module of mobile terminal and the WiFi module of television.
Mobile terminal and television carry out data interaction by WiFi module, with volume of transmitted data is big, long transmission distance
The advantage stable with data transfer.
Adopt as the third communication module of another embodiment, the first communication module of mobile terminal and television
Bluetooth module.Accordingly, the connection between the third communication module set up in first communication module and television, including：Set up
Connection between the bluetooth module of mobile terminal and the bluetooth module of television.
Mobile terminal and television carry out data interaction by bluetooth module, with little, the adaptable advantage of interference.
Invention additionally discloses a kind of data processing equipment for being applied to mobile terminal, retouching below with respect to data processing equipment
State and the description previously for data processing method, mutually can refer to.
Referring to Fig. 3, Fig. 3 is a kind of structural representation of data processing equipment disclosed by the invention.The data processing equipment
Including：
Connection establishment unit 10, for the company between the third communication module set up in first communication module and television
Connect.
First receiving unit 20, for receiving the first packet of the first form of television transmission, the first packet is taken
The audience rating data produced with television and the mark of television.
First unwrapper unit 30, for carrying out unpacking process to the first packet, obtains the rating that the first packet is carried
The mark of rate data and television.
First group of bag unit 40, for the process that packages to the mark of audience rating data and television, obtains the second lattice
Second packet of formula.
First transmitting element 50, for using second communication module by mobile communications network forward end server transport the
Two packets.
Wherein, mobile terminal includes first communication module and second communication module, and television includes third communication module.Move
Communication module of the third communication module of the first communication module of dynamic terminal and television for same type.More specifically, first
Communication module and the proximity communication module that third communication module is same type.The second communication module of mobile terminal can lead to
Crossing mobile communications network carries out data interaction with other equipment.In enforcement, second communication module can be the 2G in mobile terminal
Module, 3G module or 4G modules.
Based on data processing equipment disclosed by the invention, the audience rating data that television is produced is directly transferred to mobile whole
Hold, mobile terminal sends audience rating data by mobile communications network forward end server afterwards, does not install broadband in family
In the case of, front-end server also can easily collect the audience rating data for counting audience ratings.
As a kind of preferred version, the second receiving unit is further set on the basis of data processing equipment shown in Fig. 3
60th, 70, second group of bag unit 80 of the second unwrapper unit and the second transmitting element 90, as shown in Figure 4.
Second receiving unit 60, the 3rd packet of the second form sent for receiving front-end server.
Second unwrapper unit 70, for carrying out unpacking process to the 3rd packet, obtains the feedback of the 3rd packet carrying
Data.
Second group of bag unit 80, for when feedback data includes television feedback data, entering to television feedback data
Row group bag is processed, and obtains the 4th packet of the first form.
Second transmitting element 90, for sending the 4th packet using first communication module to television.
Based on the data processing equipment shown in Fig. 4 of the present invention, television can be by acquisition for mobile terminal to front end services
Audience ratings returning result and/or the data of front-end server respond request feedback that device sends so that television can be by moving
Dynamic terminal online, further enriches the function of television.
Invention additionally discloses a kind of audience rating statistics system, its structure is as shown in figure 5, including television 100, mobile terminal
200 and front-end server 300.
Mobile terminal 200 includes first communication module and second communication module, and television 100 includes third communication module,
As shown in Figure 6.Communication of the third communication module of the first communication module of mobile terminal 200 and television 100 for same type
Module, the second communication module of mobile terminal 200 can carry out data friendship by mobile communications network and front-end server 300
Mutually.More specifically, the third communication module of the first communication module of mobile terminal 200 and television 100 is the near of same type
Field communication module.In enforcement, second communication module can be the 2G modules in mobile terminal, 3G module or 4G modules.
Television 100 is used for generating audience rating data, and package process to the mark of audience rating data and television, obtains
To the first packet of the first form, the first packet is sent to mobile terminal 200.
Mobile terminal 200 carries out unpacking process for the first packet to receiving, and obtains what the first packet was carried
The mark of audience rating data and television, package process to the mark of audience rating data and television, obtains the second form
The second packet, by second communication module forward end server 300 send the second packet.
Front-end server 300 carries out unpacking process for the second packet to receiving, and obtains the second packet and carries
Audience rating data and television mark, store audience rating data, using audience rating data according to preset rules calculate program
Or the audience ratings of channel.
The audience rating data of generation is directly transferred to mobile whole by audience rating statistics system disclosed by the invention, television
Hold, mobile terminal sends audience rating data by mobile communications network forward end server afterwards, does not install broadband in family
In the case of, front-end server also can easily gather audience rating data, and calculate program based on the audience rating data for collecting
Or the audience ratings of channel.
Preferably, front-end server 300 is additionally operable to：Package process to feedback data, obtains the second form
The 3rd packet, to mobile terminal 200 send the second form the 3rd packet.Mobile terminal 200 is additionally operable to：Receiving front-end
3rd packet of the second form that server sends, carries out unpacking process to the 3rd packet, obtains the carrying of the 3rd packet
Feedback data, when feedback data includes television feedback data, package process to television feedback data, obtains
4th packet of one form, sends the 4th packet using first communication module to television.Television 100 is additionally operable to：Profit
The 4th packet is received with third communication module, unpacking process is carried out to the 4th packet, television feedback data is obtained.
In audience rating statistics system disclosed by the invention, in the first communication module in mobile terminal 200 and television 100
Third communication module be bluetooth module, or, the 3rd in the second communication module in mobile terminal 200 and television 100
Communication module is WiFi module.
Finally, in addition it is also necessary to explanation, herein, such as first and second or the like relational terms be used merely to by
One entity or operation are made a distinction with another entity or operation, and are not necessarily required or implied these entities or operation
Between there is any this actual relation or order.And, term " including ", "comprising" or its any other variant are anticipated
Covering including for nonexcludability, so that a series of process, method, article or equipment including key elements not only includes that
A little key elements, but also including other key elements being not expressly set out, or also include for this process, method, article or
The intrinsic key element of equipment.In the absence of more restrictions, the key element for being limited by sentence "including a ...", does not arrange
Except also there is other identical element in including the process of the key element, method, article or equipment.
In this specification, each embodiment is described by the way of progressive, and what each embodiment was stressed is and other
The difference of embodiment, between each embodiment identical similar portion mutually referring to.For device disclosed in embodiment
For, as which corresponds to the method disclosed in Example, so description is fairly simple, related part is said referring to method part
It is bright.
The foregoing description of the disclosed embodiments, enables professional and technical personnel in the field to realize or using the present invention.
Various modifications to these embodiments will be apparent for those skilled in the art, as defined herein
General Principle can be realized without departing from the spirit or scope of the present invention in other embodiments.Therefore, the present invention
The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one
The most wide scope for causing.
Claims (9)
1. a kind of data processing method, it is characterised in that be applied to mobile terminal, the mobile terminal includes first communication module
And second communication module, the treating method comprises：
The connection between third communication module in setting up the first communication module and television, wherein described first communication mould
Block and the communication module that the third communication module is same type；
The first packet of the first form that the television sends is received, first packet carries the television and produces
The mark of raw audience rating data and the television；
Unpacking process, the audience rating data of acquisition the first packet carrying and the television is carried out to the first packet
Mark；
Package process to the mark of the audience rating data and the television, obtains the second packet of the second form；
Pass through the second packet described in mobile communications network forward end server transport using the second communication module.
2. data processing method according to claim 1, it is characterised in that also include：
Receive the 3rd packet of the second form that the front-end server sends；
Unpacking process is carried out to the 3rd packet, the feedback data that the 3rd packet is carried is obtained；
When the feedback data includes television feedback data, package process to the television feedback data, obtains
4th packet of the first form；
The 4th packet is sent using the first communication module to the television.
3. data processing method according to claim 1, it is characterised in that described to set up the first communication module with electricity
Depending on the connection between the third communication module in end, including：Set up the bluetooth module of the mobile terminal and the television
Connection between bluetooth module.
4. data processing method according to claim 1, it is characterised in that described to set up the first communication module with electricity
Depending on the connection between the third communication module in end, including：Set up the WiFi module of the mobile terminal and the television
Connection between WiFi module.
5. a kind of data processing equipment, it is characterised in that be applied to mobile terminal, the mobile terminal includes first communication module
And second communication module, the data processing equipment includes：
Connection establishment unit, for the connection between the third communication module in setting up the first communication module and television,
Wherein described first communication module and the communication module that the third communication module is same type；
First receiving unit, for receiving the first packet of the first form that the television sends, first packet
Carry the audience rating data of the television generation and the mark of the television；
First unwrapper unit, for carrying out unpacking process to the first packet, obtains the audience ratings that first packet is carried
The mark of data and the television；
First group of bag unit, for the process that packages to the mark of the audience rating data and the television, obtains second
Second packet of form；
First transmitting element, for being passed through described in mobile communications network forward end server transport using the second communication module
Second packet.
6. data processing equipment according to claim 5, it is characterised in that also include：
Second receiving unit, for receiving the 3rd packet of the second form that the front-end server sends；
Second unwrapper unit, for carrying out unpacking process to the 3rd packet, obtains the anti-of the 3rd packet carrying
Feedback data；
Second group of bag unit, for when the feedback data includes television feedback data, to the television feedback data
Package process, obtains the 4th packet of the first form；
Second transmitting element, for sending the 4th packet using the first communication module to the television.
7. a kind of audience rating statistics system, it is characterised in that including television, mobile terminal and front-end server；
The mobile terminal includes first communication module and second communication module, and the television includes third communication module, institute
The communication module of first communication module and the third communication module for same type is stated, the second communication module can pass through
Mobile communications network carries out data interaction with the front-end server；
The television is used for generating audience rating data, and package place to the mark of the audience rating data and the television
Reason, obtains the first packet of the first form, sends first packet to the mobile terminal；
The mobile terminal carries out unpacking process for first packet to receiving, and obtains first packet and takes
The mark of the audience rating data of band and the television, the mark of the audience rating data and the television to acquisition are carried out
Group bag is processed, and obtains the second packet of the second form, sends institute by the second communication module to the front-end server
State the second packet；
The front-end server carries out unpacking process for second packet to receiving, and obtains second packet
The mark of the audience rating data of carrying and the television, stores the audience rating data, using the audience rating data according to
Preset rules calculate audience ratings.
8. audience rating statistics system according to claim 7, it is characterised in that
The front-end server is additionally operable to：Package process to feedback data, obtains the 3rd packet of the second form, to institute
State the 3rd packet that mobile terminal sends second form；
The mobile terminal is additionally operable to：The 3rd packet of second form that the front-end server sends is received, to institute
Stating the 3rd packet carries out unpacking process, obtains the feedback data that the 3rd packet is carried, includes in the feedback data
During television feedback data, package process to the television feedback data, obtains the 4th packet of the first form, profit
The 4th packet is sent with the first communication module to the television；
The television is additionally operable to：The 4th packet is received using the third communication module, to the 4th packet
Unpacking process is carried out, the television feedback data is obtained.
9. the audience rating statistics system according to claim 7 or 8, it is characterised in that
The first communication module and the third communication module are bluetooth module；
Or, the first communication module and the third communication module are WiFi module.
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