CN103096142A - Method and system of audience rating statistics with low cost and high credibility - Google Patents
Method and system of audience rating statistics with low cost and high credibility Download PDFInfo
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- CN103096142A CN103096142A CN2012104860366A CN201210486036A CN103096142A CN 103096142 A CN103096142 A CN 103096142A CN 2012104860366 A CN2012104860366 A CN 2012104860366A CN 201210486036 A CN201210486036 A CN 201210486036A CN 103096142 A CN103096142 A CN 103096142A
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Abstract
A method of audience rating statistics with low cost and high credibility is applied to the field of television audience rating statistics and particularly applied to the filed of audience rating statistics in a large range. Realization process of the method of the audience rating statistics with the low cost and the high credibility when a television is not connected with an internet is as follows: the television saves playing messages of all channels; a data communication connection is established between a mobile device which is used as a television remote controller and the television; the mobile device reads the playing messages of all channels stored in the television; the mobile device is connected with the internet and sends the playing messages of all channels to a specified server; a statistics agency counts audience rating on the basis of established rules according to the data received by the server.
Description
Technical field
Low-cost high believable method for statisticsing audience rating is applied to the field of television set audience rating statistical, especially is applied to carry out the field of the audience rating statistical of property on a large scale.
Background technology
Audience rating data is that each TV station needs, and mainly by CCTV-Suo Furui medium research Co., Ltd (CSM) investigation out, the sample total scale reaches 18,500 families to the continent audience ratings, to the rating feelings of nearly 700 the main television channels in the whole nation
Condition is carried out round-the-clock continual monitoring.The investigation method of audience ratings, the audience rating data collection method that CSM adopts at present has two kinds, i.e. diary method and personnel's measuring instrument method.
Diary method refers to by filling in by all 4 years old and above kinsfolk in the sample family method that the diary card is collected audience information.In the sample family, each kinsfolk has diary card separately, requires them that situation about televiewing every day (comprising channel and the time period of watching) is recorded on oneself own diary card at any time.On the diary card, the listed time interval is 15 minutes.Each Zhang Riji card can record the viewership in a week.The Interviewer regularly registers one's residence weekly and collects completed diary card, and keeps somewhere next all diary card.In order to help the surveyee to identify more intuitively the channel that it is being watched, the Interviewer can stay a station symbol cue card that comprises all channels to the sample family.Personnel's measuring instrument method refers to utilize " personnel's measuring instrument " to collect the method for television program receiving information, is up-to-date audience investigation means in the world at present.
Personnel's measuring instrument is made of three parts: display instrument, Storage Box, hand controller.Each member on hand controller in sample households has the knob of oneself, but also leaves guest's knob.When the member of family begins to see TV, must first click the knob of hand controller representing oneself, when not seeing TV, then click this knob.Can remind the task of your knob with the display instrument that television set is connected with hand controller, and show the situation that you teleview.Storage Box can store take per minute all information that teleview as the time period (even can be as accurate as second), then is sent to the central computer (or register one's residence by palmtop PC and fetch data) of general headquarters by telephone wire.
In addition, the statistics of tidying up also needs through survey process.
The survey process of CSM audience rating data is broadly divided into following four steps:
The extraction of basic research-fixed sample and maintenance-data acquisition-data are processed
The first step: basic research.Whether accurately audience rating investigating is a kind of sample investigation, thereby how according to the general characteristic of TV population, designs scientifically and rationally sampling plan, to obtain representative sample, just become viewing-data deciding factor.And the purpose of basic research will obtain the influencing factor of relevant viewing behavior just, as the information of the coverage condition of the situation that has of television set and relevant device, television channel, televiewer's aspects such as age, sex, family scale and income, for the extraction of investigation sample provides a basis.The foundation that the result of simultaneously basic research also provides a decision-making for adjustment and the rotation of sample.CSM not only will carry out basic research when newly-built station, and also will carry out a basic research every year to built website, to hold the variation of survey population architectural feature, guarantees that investigation sample is to overall representativeness.
Second step: the extraction of fixed sample and maintenance.In the large sample of basic research, extract some families as fixed sample according to randomly assigne, participate in the investigation of audience ratings.When CSM extracts fixed sample at the scene, each key character (as family scale, television set number, income level, commodity buyer age, child's family's ratio and wired family ratio are arranged) structure of adhering to the sample family is consistent as much as possible with the result of basic research, to guarantee the representativeness of fixed sample.
The fixed sample amount of CSM audience rating investigating is to consider that enumeration district (ED) TV population distribution feature, investigation precision require, under the condition of investigation cost, adopting the method for science to calculate.Sample is safeguarded for the representativeness that keeps fixed sample, thereby is guaranteed the accurate of audience rating data and reliably be of great significance.CSM attaches great importance to the maintenance work of fixed sample, and adopt following several measures to be fixed the maintenance of sample: A, the sample rotation CSM average sample family of rotation 2% weekly, with prevent respondent household due to fill in for a long time the diary card produce tired cause to fill in quality unstable or descend; The monitoring of B, the composition of sample is monitored the control target of sample weekly with adjustment CSM, whether the architectural feature of seeing sample still is consistent with general structural features in mind, if the composition of sample and general structure have occured to depart from, fixed sample is adjusted at once; C, large-scale basic research CSM carry out a basic research every year, so as for the sample rotation with adjust the general structural features in mind that provides up-to-date.
The 3rd step: data acquisition.CSM gathers audience rating data by diary method and two kinds of methods of personnel's measuring instrument at present.
The 4th step: data are processed.After the initial data input computer of audience investigation, at first to carry out the purification of data, to guarantee the complete of initial data and reasonable.Data after purifying and sample background data bank and program material storehouse merging form one more fully " audience ratings data bank ".On the basis of this " audience ratings data bank ", the initial data of audience investigation is carried out various weighted calculation, just produce various audience ratings results, and offer the client with the form of rating product.
therefore, existing technology, statistics for audience ratings, very complicated, and be unusual labor intensive and material resources, in this simultaneously, although it is very large that the man power and material consumes, but the data out of audience ratings, still exist huge risk, because some TV stations are in order to make the audience ratings of oneself good-looking, might be by the user be bribed, the thing of the audience ratings of the Jiangsu satellite TV that was reported to such as newspaper, send salt to send the small favours of rice one class by giving the sample family, allow the regular television channel of watching oneself in sample family, because the sample family of audience rating statistical is considerably less, as long as so sometimes there is the audience rating data of a sample to be disturbed, will produce very large impact to the data of integral body, therefore, in order to increase the confidence level of audience ratings, need to increase the quantity at sample family, but the increase of this quantity, for audience rating statistical mechanism, cost is very huge again.
in this simultaneously, existing television technologies development rapidly, a lot of television sets is arranged, can realize allowing mobile phone carry out remote control to television set, a lot of TV giants, all this piece is being studied, therefore, in the middle of following life, television set will be more and more towards more intelligentized local development, by mobile phone, television set is carried out remote control, also can be more popular, further, we even have television set integrated Internet of Things, can be directly and Internet connection, therefore, by mobile phone to TV remote-control, read the data of television set, and television set connects the technology of internet, all belong to existing known technology.
Summary of the invention
Low-cost high believable method for statisticsing audience rating and system are used for solving the problem that existing method for statisticsing audience rating is loaded down with trivial details, confidence level is high, not with high costs.
Low-cost high believable method for statisticsing audience rating, when television set did not connect the internet, the flow process of realization was:
1) television set is preserved the broadcast information of all channels;
2) when using mobile device when TV remote controller, set up data communication with television set and be connected;
3) mobile device reads the broadcast information of all channels of inside television storage;
4) mobile device connects the internet, the broadcast information of all channels is sent to the server of appointment;
5) data received according to server of statistical organization are according to set rule-statistical audience ratings.
When television set can connect the internet, the flow process of realization was:
1) television set is preserved the broadcast information of all channels;
2) when the user allows television set connect the internet, allow television set and server connect;
3) television set is sent to the broadcast information of all channels the server of appointment;
4) data received according to server of statistical organization are according to set rule-statistical audience ratings.
In above-mentioned steps, the broadcast information of channel comprises: the user that the zero-time that channel is play, concluding time, channel switch, the User Detail that can know.
In above-mentioned steps, when the mobile device in the present invention and the equal network-connectable of television set, can mix in two ways and use.
Obtain the method for TV user identity information, main flow process comprises:
1) Registering modules is set on the application program of mobile device;
2) in case of necessity, each user need to use register account number just can use the part or all of function of software;
3) information with user's registration is submitted to the server audit;
4) if examine successfully, as validated user, and give the user award.
Low-cost high believable audience rating statistics system comprises:
Remote controller: be used for remote-controlled television set, in the part situation, replace by mobile device, principal mode is mobile phone, the inner module that is useful on wireless near field communication that contains of remote controller itself;
Television for play assembly: be used for television set and generate the television set assembly of the information such as corresponding image, sound according to the signal that receives, at digital TV field, also comprise set-top box;
Remote signal receiving unit: be used for in-plant radio communication, mobile device and television set are connected, receive the control command of remote controller or mobile device and carry out, be built in the set-top box of television set or digital television;
Storage chip: be used for the broadcast information of storage TV channel, be built in television set or set-top box, in the intelligent television field, can also directly adopt the mode of plug-in to realize;
Server: in needs, and be connected television set or mobile device and carry out data and connect, the data that receive and preserve all television set and mobile device.
Use the present invention, can realize following effect at least.
1. Prevent cheating can become a kind of trend because control television set with mobile phone future, and TV set internet is also a kind of trend simultaneously, so the sample family that the present invention can add up is many, so cheating is very difficult.
2. low-cost, what the present invention used is the function of surfing the Net of mobile phone, the perhaps function of surfing the Net of intelligent television, and the module that only need to add a statistics gets final product, and need not to install and measure instrument, does not more need to use the network of special line.
Description of drawings
Fig. 1 is composition schematic diagram of the present invention;
Fig. 2 is that another example of the present invention forms schematic diagram;
Fig. 3 is the flow chart that television set of the present invention does not connect the internet;
Fig. 4 is the flow chart that television set of the present invention can connect the internet;
Fig. 5 is the flow chart that the present invention obtains subscriber identity information.
Embodiment
Fig. 1 is composition schematic diagram of the present invention.In Fig. 1, the 101st, television set in television set, exists many parts, comprises power supply, display screen, decoder etc. the assembly of televising; Remote signal receiving units etc., these parts all belong to existing known technology, so in the present invention, no longer the building block of television set are described, should be appreciated that the existence of these parts as the personnel of the industry.Television set of the present invention also is provided with a storage chip that is used for the statistics viewing-data in television set except the assembly that possesses general television set and have.the 102nd, the webserver, be used for storing various viewing-datas, the convenient statistics of audience ratings of finally carrying out, the 103rd, mobile device, it is generally mobile phone, between television set 101 and the webserver 102, carry out the data connection by the mode of inserting netting twine or the mode of using wifi, because on the market present, begun to occur intelligent television, and intelligent television has very large characteristics, be exactly can set up applications, can surf the Net, so when television set 101 can oneself be surfed the Net, can be directly by network, the viewership of television set be sent to the webserver 102, if and the user is when using television set 101, and connecting Internet, only when using TV signal to see TV, storage chip can be stored in chip internal with broadcast information automatically, until television set 101 and the webserver 102 connect.mobile device 103 is generally mobile phone, the user is by the technology of mobile phone remote television set, belong to existing known technology, multiple scheme has been arranged at present on the market, so the present invention no longer is described these, the difference that the present invention compares with the technology of existing mobile phone remote television set, be the software of remote-controlled television set of the present invention, the above has carried a Registering modules, when being necessary, the user need to accurately fill in the identity information of oneself, could use function of the present invention, the identity information that the user fills in, comprise sex, age, occupation etc.In order to encourage user's fill message, the present invention has also designed the way that a cover is rewarded to the user, namely as long as use mobile phone remote television set of the present invention, fills in correct log-on message, do not practise fraud and carry out television program and watch, the present invention can provide for the user award of corresponding material or money.The feature of this example, the place that is different from existing people meter is, the present invention only just television set or set-top box inner built-in a storage chip, and use the function of surfing the Net of intelligent television itself, connect with server, so need not independently and, do not need to set up independently interconnection network yet, more do not need the investigator regularly to visit reading out data.
Fig. 2 is that another example of the present invention forms schematic diagram.In Fig. 2, the 201st, television set in television set, exists many parts, comprises power supply, display screen, decoder etc. the assembly of televising; Remote signal receiving units etc., these parts all belong to existing known technology, so in the present invention, no longer the building block of television set are described, should be appreciated that the existence of these parts as the personnel of the industry.Television set of the present invention also is provided with a storage chip that is used for the statistics viewing-data in television set except the assembly that possesses general television set and have.The 202nd, the webserver, be used for storing various viewing-datas, the convenient statistics of audience ratings of finally carrying out, the 203rd, mobile device is generally mobile phone, between television set 201 and the webserver 202, connection without any network, if but when the user used television set 201, storage chip can be stored in chip internal with broadcast information automatically, until television set 201 and mobile device 203 connect.mobile device 203 is generally mobile phone, the user is by the technology of mobile phone remote television set, belong to existing known technology, multiple scheme has been arranged at present on the market, so the present invention no longer is described these, when the user controls the broadcast of television set 201 by mobile device 203, mobile device 203 can read the broadcast information of television set 201 internal memory chip storages simultaneously automatically, then because mobile device 203 generally all has the function of online, so broadcast information of the television set 201 internal memory chip storages that mobile device 203 reads, function of surfing the Net by mobile device 203, be sent to the webserver 202 of appointment.The difference that the present invention compares with the technology of existing mobile phone remote television set, be the software of remote-controlled television set of the present invention, the above has carried a Registering modules, when being necessary, the user need to accurately fill in the identity information of oneself, could use function of the present invention, the identity information that the user fills in comprises sex, age, occupation etc.In order to encourage user's fill message, the present invention has also designed the way that a cover is rewarded to the user, namely as long as use mobile phone remote television set of the present invention, fills in correct log-on message, do not practise fraud and carry out television program and watch, the present invention can provide for the user award of corresponding material or money.the feature of this example, the place that is different from existing people meter is, storage chip of the present invention, after having stored broadcast information, by the Internet or dedicated network, broadcast information is not sent out, but when the user controls by 203 pairs of television sets of mobile device, automatically viewing-data is read out, subsequently by mobile device 203 with the function of surfing the Net of audience information by carrying, be sent to the webserver 202 of appointment, therefore, the present invention can be very real-time obtain audience rating data, simultaneously do not need again the investigator to gather the rating receipt every day, more do not need to build special-purpose network and add up audience ratings.
Fig. 3 is the flow chart that television set of the present invention does not connect the internet.In Fig. 3, when television set of the present invention does not connect the internet, need through following steps:
Step 1: the broadcast information of preserving all channels.This step has the storage chip of inside television to realize, because the replacing of each channel of television set, all need remote controller to realize, so if remote-controlled television set is mobile phone, can also be by the log-on message on mobile phone, count on user's identity information, comprise sex, age, occupation etc.
Step 2: set up data and connect.This step is completed by television set and mobile device.Mobile device is mainly mobile phone, and the user connects by mobile phone and television set, could control television set, serves as the remote control of television set, and the data communication of TV remote-control, can be used for transmitting the broadcast information of channel, i.e. audience information.
Step 3: read all broadcast information.After mobile device and television set connect, except instruction that send to control TV functions, also can automatically read the audience information of television set of the memory chip stores of inside television.
Step 4: send broadcast information to server.Mobile device itself generally all carries function of surfing the Net, thus after mobile device controlled television set, the function of the online that carries by mobile device, with the audience information from television set that reads, the mode by the Internet is sent to the webserver.
Step 5: statistics audience ratings.After audience rating data was sent to the webserver, the statistical organization of audience ratings can be processed data according to set rule, thereby draws audience rating data.
Fig. 4 is the flow chart that television set of the present invention can connect the internet.In Fig. 4, the present invention can connect in the flow process of internet at television set, needs through following step:
Step 1: step 1: the broadcast information of preserving all channels.This step has the storage chip of inside television to realize, because the replacing of each channel of television set, all need remote controller to realize, so if remote-controlled television set is mobile phone, can also be by the log-on message on mobile phone, count on user's identity information, comprise sex, age, occupation etc.
Step 2: set up data and connect.This step is completed by television set and the webserver.Because the television set in this example is the television set with function of surfing the Net, so between television set and the webserver, can carry out data by the Internet and connect, as long as the user plugs netting twine to television set.
Step 3: send broadcast information to server.Because itself carries function of surfing the Net television set, thus when television set with after the webserver is connected, the function of the online that carries by television set, with the audience information of the television set that reads, the mode by the Internet is sent to the webserver.
Step 4: statistics audience ratings.After audience rating data was sent to the webserver, the statistical organization of audience ratings can be processed data according to set rule, thereby draws audience rating data.
Fig. 5 is the flow chart that the present invention obtains subscriber identity information.The present invention obtains user's identity information, mainly comprises age, occupation, sex of user etc., and in this flow process, the present invention need to pass through following step:
Step 1 a: Registering modules is set.This function of mobile device remote-controlled television set realizes because the present invention is based on, and the function of mobile device remote-controlled television set, generally an application program need to be installed on mobile device, application program of the present invention, inside has carried a Registering modules.
Step 2: allow user's fill message register.When the user uses when of the present invention, the present invention can also the reminding user registration, and in case of necessity, the present invention just can use mobile device to control this function of TV remote-control after even can allowing the user fill in the log-on message success.In order to realize this step, the present invention can also provide for the user award of various materials or money, spiritual aspect etc.
Step 3: send log-on message to server.When the user filled log-on message on application program after, the function of surfing the Net that application program carries by mobile device was sent to user's details the server of appointment.
Step 4: audit determines one's identity.The statistical organization of audience ratings after obtaining these log-on messages, generally need to be examined information, to determine the user's here authenticity, if audit is passed through, represents the qualification that this user possesses becomes the sample of audience rating statistical family.
Claims (10)
1. low-cost high believable method for statisticsing audience rating, it is characterized in that: when television set did not connect the internet, the flow process of realization was:
1) television set is preserved the broadcast information of all channels;
2) when using mobile device when TV remote controller, set up data communication with television set and be connected;
3) mobile device reads the broadcast information of all channels of inside television storage;
4) mobile device connects the internet, the broadcast information of all channels is sent to the server of appointment;
5) data received according to server of statistical organization are according to set rule-statistical audience ratings.
2. low-cost high believable method for statisticsing audience rating, it is characterized in that: when television set can connect the internet, the flow process of realization was:
1) television set is preserved the broadcast information of all channels;
2) when the user allows television set connect the internet, allow television set and server connect;
3) television set is sent to the broadcast information of all channels the server of appointment;
4) data received according to server of statistical organization are according to set rule-statistical audience ratings.
3. according to claim 1 with 2 high believable method for statisticsing audience rating of described low cost, it is characterized in that: the broadcast information of channel comprises: the user that the zero-time that channel is play, concluding time, channel switch, the User Detail that can know.
4. according to claim 1 with the 2 high believable method for statisticsing audience rating of described low cost, is characterized in that: when the mobile device in the present invention and the equal network-connectable of television set, can mix in two ways and use.
5. obtain the method for TV user identity information, main flow process comprises:
1) Registering modules is set on the application program of mobile device;
2) in case of necessity, each user need to use register account number just can use the part or all of function of software;
3) information with user's registration is submitted to the server audit;
4) if examine successfully, as validated user, and give the user award.
6. low-cost high believable audience rating statistics system comprises:
Remote controller is used for remote-controlled television set;
The television for play assembly is used for television set and generates the television set assembly of the information such as corresponding image, sound according to the signal that receives;
The remote signal receiving unit is used for in-plant radio communication, and mobile device and television set are connected, and receives the control command of remote controller or mobile device and carries out;
Storage chip is used for the broadcast information of storage TV channel;
Server and is connected television set or mobile device and carries out data and connect, the data that receive and preserve all television set and mobile device in needs.
7. the high believable method for statisticsing audience rating of low cost according to claim 6, it is characterized in that: remote controller replaces by mobile device in the part situation, and principal mode is mobile phone, the inner module that is useful on wireless near field communication that contains of remote controller itself.
8. the high believable method for statisticsing audience rating of low cost according to claim 6, it is characterized in that: the television for play assembly also comprises set-top box at digital TV field.
9. the high believable method for statisticsing audience rating of low cost according to claim 6, it is characterized in that: the remote signal receiving unit is built in the set-top box of television set or digital television.
10. the high believable method for statisticsing audience rating of low cost according to claim 6, it is characterized in that: storage chip is built in television set or set-top box, in the intelligent television field, can also directly adopt the mode of plug-in to realize.
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| CN2012104860366A CN103096142A (en) | 2012-11-26 | 2012-11-26 | Method and system of audience rating statistics with low cost and high credibility |
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| CN2012104860366A CN103096142A (en) | 2012-11-26 | 2012-11-26 | Method and system of audience rating statistics with low cost and high credibility |
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| CN103856792A (en) * | 2014-03-13 | 2014-06-11 | 冯维 | Television audience rating statistical calculation method and system based on intelligent equipment |
| CN105120308A (en) * | 2015-09-18 | 2015-12-02 | Tcl海外电子（惠州）有限公司 | Television ratings data acquiring method and apparatus |
| CN106534911A (en) * | 2016-12-29 | 2017-03-22 | 北京四达时代软件技术股份有限公司 | Data processing method, data processing device and audience rating statistics system |
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Application publication date: 20130508 |