CN103517097A - Method and system for carrying out statistics on television program audience rating - Google Patents
Method and system for carrying out statistics on television program audience rating Download PDFInfo
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- CN103517097A CN103517097A CN201210526806.5A CN201210526806A CN103517097A CN 103517097 A CN103517097 A CN 103517097A CN 201210526806 A CN201210526806 A CN 201210526806A CN 103517097 A CN103517097 A CN 103517097A
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Abstract
The invention discloses a method and system for carrying out statistics on a television program audience rating. The method for carrying out the statistics on the television program audience rating comprises the following steps that firstly, a server receives an audience rating statistics order of at least one television program, and a sound collecting request of the television program is sent to a plurality of televisions connected with the server; after the televisions receive the sound collecting request, a sound sample of a current broadcasted television program is collected to serve as a first sound sample; the televisions sends the collected first sound sample to the server; the first sound sample received by the server is matched with a second sound sample of the at least one television program in the server. The statistics is carried out on the audience rating of the at least one television program according to a matched result. The statistics method is accurate, fast and effective, the server carries out fast statistics on the audience rating on all television programs conveniently, users do not need to participate excessively, and the method is an audience rating statistics method friendly to the users.
Description
Technical field
The present invention relates to audience rating statistical software field, relate in particular to TV program audience rating statistical method and system.
Background technology
The audience ratings of TV programme referred within certain period is watching that the number (or family's number) of a certain TV programme accounts for the percentage of spectators' total number of persons (Huo Zong family number), i.e. audience ratings=watch number (or family's number)/spectators' total number of persons (Huo Zong family number) of a certain TV.Audience ratings represents the pouplarity of a TV programme, in Qi Ge great TV station, have great importance, for example advertiser determines whether advertisement putting in this TV programme and the quantity of throwing in and share etc. according to the audience ratings of TV programme, current TV program audience rating statistical method is generally to realize by diary card or personnel's measuring instrument, but diary card statistical length consuming time, generally need one week, even two weeks; And personnel's measuring instrument statistical cost high, be difficult to promote, and these two kinds of modes all need a large amount of participation of televiewer, if a plurality of TV programme are carried out to audience rating statistical, statistical efficiency is low, accuracy and validity will reduce.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
In view of above-mentioned the deficiencies in the prior art, the object of the present invention is to provide a kind of TV program audience rating statistical method and system, be intended to solve existing TV program audience rating statistical method length consuming time, high, the inefficient problem of cost.
Technical scheme of the present invention is as follows:
A statistical method, wherein, comprises step:
A, server receive the audience rating statistical instruction of at least one TV programme, send the sound collection request of TV programme to television set a plurality of and that described server is connected;
B, described a plurality of television sets receive after described sound collection, gather the sample sound of current broadcasting TV programme as the first sample sound;
C, described a plurality of television sets are sent to server by the first sample sound collecting;
D, described server mate the first sample sound receiving with the second sample sound of described at least one TV programme in server, according to the audience ratings of the described at least one TV programme of matching result statistics.
Described TV program audience rating statistical method, wherein, sound collection request described in described steps A comprises: request gathers the time period of sample sound.
Described TV program audience rating statistical method, wherein, the time period of described request collection sample sound is positioned at the centre of described at least one TV programme reproduction time section.
Described TV program audience rating statistical method, wherein, the mode that gathers sample sound in described step B comprises: the Word message of recording, collection sound spectrum or collection acoustic expression.
Described TV program audience rating statistical method, wherein, the second sample sound in described step D is that server obtains from playing the TV station of TV programme in advance, is then stored in server, or gathers when described at least one TV programme is play.
Described TV program audience rating statistical method, wherein, described method also comprises step:
E, output audience rating statistical result are also preserved.
A kind of TV program audience rating statistical system, wherein, comprise the television set that server and a plurality of and described server are connected, described server comprises sound collection request sending module, audience rating statistical module and memory module, and described television set comprises sample sound acquisition module and sample sound sending module;
Described sound collection request sending module, for receiving the audience rating statistical instruction of at least one TV programme, sends the sound collection request of TV programme to television set a plurality of and that described server is connected;
Described sample sound acquisition module, for receiving after described sound collection, gathers the sample sound of current broadcasting TV programme as the first sample sound;
Described sample sound sending module, for being sent to server by the first sample sound collecting;
Described audience rating statistical module, for the first sample sound receiving is mated with the second sample sound of described at least one TV programme of server, according to the audience ratings of the described at least one TV programme of matching result statistics;
Described memory module, for storing the second sample sound of described at least one TV programme.
Described TV program audience rating statistical system, wherein, also comprises:
Result output module, for exporting audience rating statistical result and preserving.
Beneficial effect: the present invention gathers the first sample sound of current broadcasting TV programme by television set, then be sent to server, by server, this first sample sound is mated with the second sample sound of the TV programme of server, according to matching result, add up the audience ratings of this TV programme, statistical of the present invention accurately, fast, effectively, facilitated server to carry out audience rating statistical fast to each TV programme, without user, too much participating in, is a kind of to user-friendly audience rating statistical mode.
Accompanying drawing explanation
Fig. 1 is the flow chart of TV program audience rating statistical method of the present invention preferred embodiment.
Fig. 2 is the structured flowchart of TV program audience rating statistical system of the present invention preferred embodiment.
Embodiment
The invention provides a kind of TV program audience rating statistical method and system, for making object of the present invention, technical scheme and effect clearer, clear and definite, below the present invention is described in more detail.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is the flow chart of TV program audience rating statistical method of the present invention preferred embodiment, and as shown in the figure, it comprises step:
S101, server receive the audience rating statistical instruction of a certain TV programme, send the sound collection request of TV programme to television set a plurality of and that described server is connected;
S102, described a plurality of television sets receive after described sound collection request, gather respectively the sample sound of current broadcasting TV programme as the first sample sound;
S103, described a plurality of television sets are sent to respectively server by the first sample sound collecting;
S104, described server mate the first sample sound receiving respectively with the second sample sound of described a certain TV programme in server, according to the audience ratings of the described a certain TV programme of matching result statistics.
In step S101, first television set needs to sign in to server, connect with server, server and television set just can carry out alternately like this, after connecting, server can send sound collection request to television set, and this sound collection request has comprised: request gathers the time period of sample sound, i.e. request gathers the zero hour and the finish time of sample sound, and television set just starts to carry out this sound collection request instruction.Core of the present invention is exactly: the first sample sound that server sends by television set and the second sound sample matches of the TV programme in server are to add up, thus raising statistical efficiency and accuracy.
Because TV signal exists time delay in transmitting procedure, for example " Chinese good sound " programme arrangement started to play in 18 o'clock sharps, and in fact within 18: 06 seconds, just start to play, if 18 start to gather the first sample sound so, the voice data that 18 point ~ 18 gather between 06 second is the sound of " Chinese good sound " program not, so the first sample sound gathering has likely comprised other sound, the first sample sound of collection and the second sound sample matches of " Chinese good sound " in server are not gone up.While finally adding up, although television set is play " Chinese good sound " program, statistics is not upper, causes the error of statistics.So, the time period of preferred acquisition the first sample sound of the present invention is positioned at the middle moment that TV programme is play, for example the reproduction time of " Chinese good sound " is 18 point ~ 20 points, and the time period that sample sound is set is so 18 arbitrary periods of thirty ~ 19 between thirty.
In step S102, after television set receives the sound collection request of server, just according to instruction acquisition sample sound, the zero hour of sample sound collection and the finish time are to carry out according to the time period of request collection sample sound in step S101.
Television set in the present invention preferably adopts NTP(Network Time Protocol, for making the agreement of time synchronization), SNTP(Simple Network Time Protocol, NTP reorganization, computer clock for synchronous internet) agreement guarantees the time accuracy of television set, makes audience rating statistical more accurate.
The mode that gathers sample sound comprises: the Word message of recording, collection sound spectrum or collection acoustic expression, specifically can select according to actual needs suitable acquisition mode.
Also should be noted that, when television set is watched any TV programme, (for example do not play games), return to error message to server, server receives after described error message, this television set is not listed in to the row of audience rating statistical.
In step S103, television set collects after sample sound, can in time the first sample sound collecting be sent to server, if while certainly there is the problems such as network failure, also can select time delay to be committed to server.
In step S104, server receives after the first sample sound that each television set sends over, start this first sample sound to mate with the second sample sound of described a certain TV programme in server, this second sample sound can be obtained by two kinds of modes, a kind of mode is by playing the TV station of this TV programme, to obtain in advance, then be stored in server, this mode need to be when TV programme not be play Real-time Collection; Another kind of mode is that server is the same with television set, is also to gather when above-mentioned at least one TV programme is play.But the first sound sample length that the second sound sample selection in server gathers than television set is long, the first sample sound that makes television set collection is the subset of described the second sample sound, when mating, whether the first sample sound that judges television set collection drops in the second sample sound in server, so not only guaranteed the accuracy of audience rating statistical, also guaranteed certain fault-tolerance, while having a small amount of discrepancy such as the time period of television set Real-time Collection and the time period of server request collection, also can correctly judge.
In the first sample sound that each television set is returned and server, after the second sound sample matches of above-mentioned a certain TV programme, can to above-mentioned a certain TV programme, carry out audience rating statistical according to matching result.After statistics completes, exportable statistics preserve also, to analyze the audience ratings trend of above-mentioned a certain TV programme, for the improvement of TV programme provides Data support.
As another embodiment of the present invention, at server, receive after the first sample sound that a plurality of television sets return, these first sample sounds can also be mated with the second sample sound of a plurality of TV programme of storing in server, can add up the audience ratings of a plurality of TV programme like this, it comprises step simultaneously:
S201, server receive the audience rating statistical instruction of a plurality of TV programme, send the sound collection request of TV programme to television set a plurality of and that described server is connected;
S202, described a plurality of television sets receive after described sound collection request, gather respectively the sample sound of current broadcasting TV programme as the first sample sound;
S203, described a plurality of television sets are sent to respectively server by the first sample sound collecting;
S204, described server mate the first sample sound receiving respectively with the second sample sound of described a plurality of TV programme in server, according to the audience ratings of the described a plurality of TV programme of matching result statistics.The difference of the present embodiment is, server need to obtain by aforesaid two kinds of modes the second sample sound of a plurality of TV programme, then the title of these TV programme is corresponding one by one with corresponding the second sample sound, then after receiving the first sample sound of a plurality of television sets transmissions, the second sample sound that these first sample sounds are corresponding with the title of a plurality of TV programme mates one by one, judge whether the TV programme that each television set is watched belongs among the TV programme that needs statistics audience ratings, and which TV programme judgement specifically watches, owing to being the audience ratings of adding up a plurality of TV programme simultaneously, so this embodiment statistical efficiency is in actual applications higher, range of application will be wider.
The TV program audience rating statistical method of above-mentioned two embodiment can also comprise a step: output audience rating statistical result is also preserved.
Based on said method, the present invention also provides a kind of TV program audience rating statistical system, as shown in Figure 2, comprise in the television set 200(figure that server 100 and a plurality of and described server 100 be connected and only illustrate one), described server 100 comprises sound collection request sending module 110, audience rating statistical module 120 and memory module 130, and described television set 200 comprises sample sound acquisition module 210 and sample sound sending module 220;
Described sound collection request sending module 110, for receiving the audience rating statistical instruction of at least one TV programme, sends the sound collection request of TV programme to television set a plurality of and that described server is connected;
Described sample sound acquisition module 210, for receiving after described sound collection, gathers the sample sound of current broadcasting TV programme as the first sample sound;
Described sample sound sending module 220, for being sent to server by the first sample sound collecting;
Described audience rating statistical module 120, for the first sample sound receiving is mated with the second sample sound of described at least one TV programme of server, according to the audience ratings of the described at least one TV programme of matching result statistics;
Described memory module 130, for storing the second sample sound of described at least one TV programme.
Further, described server 100 also comprises:
Result output module, for exporting audience rating statistical result and preserving.About function existing detailed description in detail in method above of above-mentioned module, therefore repeat no more.
In sum, the present invention gathers the first sample sound of current broadcasting TV programme by television set, then be sent to server, by server, the second sample sound of the TV programme of this first sample sound in server is mated, according to matching result, add up the audience ratings of this TV programme, statistical of the present invention accurately, fast, effectively, facilitated server to carry out audience rating statistical fast to each TV programme, without user, too much participating in, is a kind of to user-friendly audience rating statistical mode.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection range of claims of the present invention.
Claims (8)
1. a TV program audience rating statistical method, is characterized in that, comprises step:
A, server receive the audience rating statistical instruction of at least one TV programme, send the sound collection request of TV programme to television set a plurality of and that described server is connected;
B, described a plurality of television sets receive after described sound collection, gather the sample sound of current broadcasting TV programme as the first sample sound;
C, described a plurality of television sets are sent to server by the first sample sound collecting;
D, described server mate the first sample sound receiving with the second sample sound of described at least one TV programme in server, according to the audience ratings of the described at least one TV programme of matching result statistics.
2. TV program audience rating statistical method according to claim 1, is characterized in that, sound collection request described in described steps A comprises: request gathers the time period of sample sound.
3. TV program audience rating statistical method according to claim 2, is characterized in that, the time period of described request collection sample sound is positioned at the centre of described at least one TV programme reproduction time section.
4. TV program audience rating statistical method according to claim 1, is characterized in that, the mode that gathers sample sound in described step B comprises: the Word message of recording, collection sound spectrum or collection acoustic expression.
5. TV program audience rating statistical method according to claim 1, it is characterized in that, the second sample sound in described step D is that server obtains from playing the TV station of TV programme in advance, is then stored in server, or gathers when described at least one TV programme is play.
6. TV program audience rating statistical method according to claim 1, is characterized in that, described method also comprises step:
E, output audience rating statistical result are also preserved.
7. a TV program audience rating statistical system, it is characterized in that, comprise the television set that server and a plurality of and described server are connected, described server comprises sound collection request sending module, audience rating statistical module and memory module, and described television set comprises sample sound acquisition module and sample sound sending module;
Described sound collection request sending module, for receiving the audience rating statistical instruction of at least one TV programme, sends the sound collection request of TV programme to television set a plurality of and that described server is connected;
Described sample sound acquisition module, for receiving after described sound collection, gathers the sample sound of current broadcasting TV programme as the first sample sound;
Described sample sound sending module, for being sent to server by the first sample sound collecting;
Described audience rating statistical module, for the first sample sound receiving is mated with the second sample sound of described at least one TV programme of server, according to the audience ratings of the described at least one TV programme of matching result statistics;
Described memory module, for storing the second sample sound of described at least one TV programme.
8. TV program audience rating statistical system according to claim 7, is characterized in that, also comprises:
Result output module, for exporting audience rating statistical result and preserving.
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| CN201210526806.5A CN103517097A (en) | 2012-12-10 | 2012-12-10 | Method and system for carrying out statistics on television program audience rating |
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| CN201210526806.5A CN103517097A (en) | 2012-12-10 | 2012-12-10 | Method and system for carrying out statistics on television program audience rating |
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| CN106358053A (en) * | 2016-10-19 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Statistical method and device for advertisement audience rating |
| CN106507151A (en) * | 2016-10-19 | 2017-03-15 | 天脉聚源（北京）科技有限公司 | Advertisement placement method and device |
| CN106548372A (en) * | 2016-10-19 | 2017-03-29 | 天脉聚源（北京）科技有限公司 | Put-on method and delivery device in a kind of set of advertisements |
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| CN106358053A (en) * | 2016-10-19 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Statistical method and device for advertisement audience rating |
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| CN106548372A (en) * | 2016-10-19 | 2017-03-29 | 天脉聚源（北京）科技有限公司 | Put-on method and delivery device in a kind of set of advertisements |
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Application publication date: 20140115 |