CN102523500B - Advertisement filtering method based on cloud computing and advertisement filtering system thereof, and digital television apparatus - Google Patents

Advertisement filtering method based on cloud computing and advertisement filtering system thereof, and digital television apparatus Download PDF

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Publication number
CN102523500B
CN102523500B CN201110433377.2A CN201110433377A CN102523500B CN 102523500 B CN102523500 B CN 102523500B CN 201110433377 A CN201110433377 A CN 201110433377A CN 102523500 B CN102523500 B CN 102523500B
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cloud computing
television channel
audio
computing server
data
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CN102523500A (en
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樊倩
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TCL King Electrical Appliances Huizhou Co Ltd
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TCL King Electrical Appliances Huizhou Co Ltd
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Abstract

The invention discloses an advertisement filtering method based on cloud computing and an advertisement filtering system thereof, and a digital television apparatus. The method comprises the following steps that: a cloud computing server data center is initialized as well as a television advertisement program database is established; audio fragment data and/or video fragment data are/is periodically intercepted from received audio and video data; and the audio fragment data and/or the video fragment data are matched with the advertisement program database that is deployed at a cloud computing server side; if the matching is secucessful, channel switching processing is carried out. According to the advertisement filtering method based on cloud computing and the advertisement filtering system thereof, and the digital television apparatus in the invention, when a user watches a digital television, advertisements can be filtered simultaneously, thereby improving watching experience of the user.

Description

Based on the advertisement filter method of cloud computing, system and digital television apparatus thereof
Technical field
The present invention relates to TV domain, in particular to a kind of advertisement filter method based on cloud computing, system and digital television apparatus thereof.
Background technology
At present, along with the development of network technology, the networked devices in people's life also gets more and more, thus, cloud computing (Cloud Computing) this technology also starts to come into gradually and changes our life, for our routine work and life offer convenience.
Cloud computing is the product of the traditional calculations machine technology such as grid computing (Grid Computing), Distributed Calculation (Distributed Computing), parallel computation (Parallel Computing), effectiveness calculating (Utility Computing), the network storage (Network Storage Technologies), virtual (Virtualization), load balancing (Load Balance) and network technical development fusion.
So-called cloud computing is that it is a kind of account form based on the Internet, by this account form, is shared on software and hardware resources on network and information can be supplied to corresponding computer or other equipment as required.By by a large amount of computers of the Computation distribution of this locality on network, but not alone by local computer or remote server process, then greatly can lower the burden of local computer, thus improve operation efficiency.
Traditional Digital Television is all that EPG (Electronic Program Guide, the electronic program list) information provided according to operator roughly determines TV programme arrangement.But the just timetable roughly that EPG itself provides, and the period arrangement in EPG does not get rid of the time spot.Therefore, when user is by this Digital Television viewing program, due to unforeseen advertisement, the inconvenience in larger use is brought to user.
Summary of the invention
The object of the embodiment of the present invention is to provide a kind of advertisement filter method based on cloud computing, system and digital television apparatus thereof, and it can make filtering advertisements while user watches Digital Television, improves the viewing experience of user.
In order to reach object of the present invention, the present invention realizes by the following technical solutions:
Based on an advertisement filter method for cloud computing, comprising:
Initialization cloud computing server data center, sets up TV commercials database;
An audio frequency and/or video segment data is intercepted periodically from the audio, video data received;
Described audio frequency and/or video segment data are mated with the advertising programme database being deployed in cloud computing server data center, if the match is successful, then carries out zapping process;
After carrying out zapping process, when the audio frequency intercepted in the audio, video data received from former television channel and/or video segment data and the failure of advertising programme database matching, send television channel switchback prompting message to user.
Preferably, also comprise after setting up TV commercials database in initialization cloud computing server data center:
The electronic program information that thered is provided by TV station is obtained advertisement and plays audio frequency in the period and/or video data and be updated to advertising programme database; Or obtain the audio frequency of television advertising and/or video data from the Internet and be updated to advertising programme database.
Preferably, described audio frequency and/or video segment data are comprised with the method that the advertising programme database being deployed in cloud computing server data center carries out mating:
Described audio frequency and/or video segment data are sent to cloud computing server;
Described audio frequency and/or video segment data mate with deployment advertising programme database thereon by cloud computing server, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful.
Preferably, described zapping process comprises the steps:
Obtain with the television channel information of user's interest level sort descending;
According to described television channel information, current television channel is switched to the forward television channel of user's interest level rank.
Preferably, comprise with the method for the television channel information of user's interest level sort descending described in acquisition:
Obtain the television channel viewing historical frequency information stored;
According to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain described with the television channel information of user's interest level sort descending.
Based on an advertisement filtering system for cloud computing, comprising:
Digital television apparatus, for intercepting an audio frequency and/or video segment data periodically and sending it to cloud computing server from the audio, video data received; Described digital television apparatus is further used for performing zapping process according to the television channel switching command received from cloud computing server;
Cloud computing server, for initialization cloud computing server data center, and sets up TV commercials database; Be further used for the described audio frequency that receives and/or video segment data to mate with the advertising programme database being deployed in cloud computing server data center, if the match is successful, then send television channel switching command to digital television apparatus; Be further used for after carrying out zapping process, the audio frequency intercepted in the audio, video data received from former television channel and/or video segment data are mated with advertising programme database, if it fails to match, then send television channel switchback prompting message to user.
Preferably, described cloud computing server is also obtained advertisement for the electronic program information that provided by TV station and plays audio frequency in the period and/or video data and be updated to advertising programme database; Or described cloud computing server is also for obtaining the audio frequency of television advertising and/or video data and being updated to advertising programme database from the Internet.
Preferably, the described audio frequency that gets from digital television apparatus and/or video segment data comprise with the method that the advertising programme database being deployed in cloud computing server data center carries out mating by described cloud computing server:
Described audio frequency and/or video segment data are mated with deployment advertising programme database thereon, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful.
A kind of digital television apparatus, comprising:
First high frequency head module, for Real-time Obtaining first audio, video data;
Second high frequency head module, for Real-time Obtaining second audio, video data;
Advertisement filter module, for intercepting an audio frequency and/or video segment data periodically from the first audio, video data received;
Transmission/reception module, for described audio frequency and/or video segment data are sent to cloud computing server, to make cloud computing server, described audio frequency and/or video segment data are mated with the advertising programme database being deployed in cloud computing server data center, if the match is successful, then this cloud computing server sends television channel switching command to this transmission/reception module; Be further used for, after processing module performs zapping process, described audio frequency and/or video segment data being mated with advertising programme database, if it fails to match, then sending television channel switchback prompting message to user;
Processing module, for the first audio, video data described in transparent transmission to decoder module; Described processing module is further used for performing zapping process according to described television channel switching command, and described second audio, video data is sent to decoder module;
Decoder module, for carrying out decoding process to the audio, video data received;
Playing module, for playing the audio, video data after decoding process.
Preferably, described digital television apparatus also comprises:
Memory module, for store electricity tv channel viewing historical frequency information; The step that described processing module performs zapping process according to described television channel switching command comprises:
Television channel viewing historical frequency information is obtained from this memory module;
According to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain with the television channel information of user's interest level sort descending;
According to described television channel information, current television channel is switched to the forward television channel of user's interest level rank;
Second audio, video data corresponding with the television channel after described switching is sent to decoder module.
The present invention adopts cloud computing technology, is mated by the actual audio-video code stream signal received with cloud computing server data center, thus according to the advertising programme filtering based on database advertisement be stored on cloud computing server data center, its accuracy rate is high.Under preferred implementation, when using audio frequency to mate, can reduce the size of data volume, its matching efficiency is high.In a word, the advertisement filter method based on cloud computing provided by the invention, system and digital television apparatus thereof, it can make filtering advertisements while user watches Digital Television, improves the viewing experience of user.
Accompanying drawing explanation
Fig. 1 is the advertisement filter method flow schematic diagram based on cloud computing that the embodiment of the present invention provides;
Fig. 2 is the advertisement filtering system structural representation based on cloud computing that the embodiment of the present invention provides;
Fig. 3 is the advertisement filter coupling schematic flow sheet of cloud computing server provided by the invention;
Fig. 4 is the zapping handling process schematic diagram of digital television apparatus end provided by the invention.
The realization of the object of the invention, functional characteristics and excellent effect, be described further below in conjunction with specific embodiment and accompanying drawing.
Embodiment
Below in conjunction with the drawings and specific embodiments, technical scheme of the present invention is described in further detail, can better understand the present invention to make those skilled in the art and can be implemented, but illustrated embodiment is not as a limitation of the invention.
As shown in Figure 1, a kind of advertisement filter method based on cloud computing that the embodiment of the present invention provides, described method comprises the steps:
S10, initialization cloud computing server data center, set up TV commercials database;
Before realizing advertisement filter at unlatching television advertising measuring ability, need first initialization cloud computing server data center, namely need set up a TV commercials database at cloud computing server.The initial information of TV commercials database, can obtain by the TV commercials information that provides from the Internet and TV station.
S20, from the audio, video data received, intercept an audio frequency and/or video segment data periodically;
In this step, what intercept can be section audio fragment data or a video segment data, also can be one section of audio frequency and video fragment data simultaneously, utilize the fragment data of described intercepting to mate with the advertising programme database being stored in cloud computing server data center, thus reach the object of advertisement filter.
In embodiments of the present invention, data space shared by voice data is less, in transmission, storage and processing procedure, can process comparatively flexibly and effectively, under the preferred implementation of the therefore embodiment of the present invention, periodically audio clip data is intercepted from audio, video data, and described audio clip data is sent to cloud computing server and advertising programme database carries out matching treatment, correspondingly, for the ad data stored in described advertising programme database too for voice data.
For the described audio frequency that intercepts periodically and/or video segment data, it intercepts the cycle can be arbitrary time span of user's setting, but in actual application, if the intercepting cycle arranged is excessive, then easy by useful non-ad content filtration, in order to improve the accuracy of advertisement filter, for audio frequency and/or the video segment data of described intercepting, it is the smaller the better that it intercepts the cycle.
S30, described audio frequency and/or video segment data to be mated with the advertising programme database being deployed in cloud computing server data center, if the match is successful, then carry out zapping process.
In this step, rear coupling is mated unsuccessful if described audio frequency and/or video segment data and advertising programme database are carried out, then repeat above-mentioned steps S20, now, system does not perform zapping process, still perform and the audio, video data received decoded and is play, but still can intercept an audio frequency and/or video segment data periodically and this audio frequency and/or video segment data are continued mail to cloud computing server data center from the audio, video data received and mate with advertising programme database, once the match is successful, then perform zapping process.Wherein, in actual application, it is described that the match is successful is not defined as 100% the match is successful, in order to improve practicality, under a kind of execution mode, can select to assert coupling success when both matching degrees reach 95%, certainly, describedly judge that the selection of mating whether successfully matching degree also can set according to concrete actual conditions according to designer comparatively freely, too much restriction is not done to it here.
Under a kind of preferred implementation, after performing initialization cloud computing server data center and set up TV commercials database, the described advertisement filter method based on cloud computing also comprises the steps:
S11, the electronic program information provided by TV station are obtained advertisement and play audio frequency in the period and/or video data and be updated to advertising programme database.The electronic program information that thered is provided by TV station obtains advertisement, namely by reading electronic program information, wherein advertisement being play audio frequency in the period and/or video data extracts, being updated to afterwards in the advertising programme database of cloud computing server data center.
In view of advertising programme database updated by the way, the ad content that it comprises may be sufficiently complete, in actual application, and the situation that the advertisement that likely there will be broadcasting cannot be filtered.According to another preferred implementation that the embodiment of the present invention provides, then, before execution institute in steps, the described advertisement filter method based on cloud computing also comprises the steps:
S12, the audio frequency obtaining television advertising from the Internet and/or video data are also updated to advertising programme database.Obtain audio frequency and/or the video data of television advertisings all on the Internet, stored in cloud computing server data center as advertising programme database.Such as, can at each large search engine such as Baidu, Google, the Search Results of television advertising is obtained by input keyword search, audio frequency and/or video data is obtained again from Search Results, such as filter out non-video information and obtain voice data, and be stored into cloud computing server data center to upgrade advertising programme database.
Certainly, a kind of execution mode is more preferably, by the method for the renewal advertising programme database described in described step S11 and step S12 is merged, thus the television advertising information that collection that can be more complete is all, thus make advertisement filter more accurate.
In described step S30, described audio frequency and/or video segment data are comprised with the method that the advertising programme database being deployed in cloud computing server carries out mating:
S301, described audio frequency and/or video segment data are sent to cloud computing server;
In this step, the described audio frequency be periodically truncated in the audio, video data got from tuner and/or video segment data are sent to cloud computing server by digital television apparatus, to carry out corresponding advertisement filter process;
Described audio frequency and/or video segment data mate with deployment advertising programme database thereon by S302, cloud computing server, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful.
Particularly, as shown in Figure 3, open the advertising filtering function of digital television apparatus user after, digital television apparatus connects cloud computing server, the above-mentioned audio frequency that gets and/or video segment data (below will for 3s voice data M) be sent to cloud computing server, and searches for M in the advertising programme database of cloud computing server data center, if search, then the match is successful, then assert it is advertisement, concrete implementation step is:
1,3s voice data M is sent to cloud computing server by network by digital television apparatus;
2, cloud computing server by 3s voice data M stored in a temporary file F.txt;
3, cloud computing server reads the data in temporary file F.txt, and it is mated with each voice data in the advertising programme database in cloud computing server;
If 4 have found the on all four data of voice data comprised with temporary file F.txt in advertising programme database, then think that the match is successful, judge that 3s voice data M is advertisement, matching result is sent to digital television apparatus by network, digital television apparatus carries out follow-up zapping handling process simultaneously.It should be noted that, consider in data transmission procedure, partial data may be had damage, in actual use, can only require that the Data Matching in 3s voice data and advertising programme database acquires a certain degree according to actual environment transmission error, think that the match is successful, such as, when matching degree is 95%, just can think that the match is successful.
Also cannot find and the 3s voice data data that the match is successful in F.txt if 5 have searched for resources all in advertising programme database, then think that it fails to match, namely 3s voice data M is not advertisement, matching result is sent to digital television apparatus by network, digital television apparatus continues to play actual program simultaneously.
In embodiments of the present invention, the periodic intercepts of voice data is carried out in units of 3s, if there is part not to be advertisement in the 3s voice data be truncated to, if there is 2s voice data to be the program play, 1s voice data is advertisement, then under a kind of preferred implementation of the present invention, cloud computing server is by the time span of the comparison voice data that the match is successful and intercepting cycle of pre-setting, if both differences are too large, think that this voice data is not advertisement, now then do not carry out advertisement filter, namely cloud computing server control figure television equipment carries out zapping process.In this embodiment, owing to only having 1s voice data to be advertisement, then judge that the program of this 3s voice data is not as advertisement.In actual conditions, if user thinks the least possiblely to see advertisement, then need the intercepting cycle of described voice data to reduce as far as possible, but need the handling property increasing cloud computing server simultaneously.
In actual implementation process, described zapping process comprises the steps:
S203, obtain with the television channel information of user's interest level sort descending;
S204, according to described television channel information, current television channel is switched to the forward television channel of user's interest level rank.
Wherein, comprise with the method for the television channel information of user's interest level sort descending described in acquisition:
The television channel viewing historical frequency information that S2031, acquisition store;
S2032, according to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain described with the television channel information of user's interest level sort descending.
For above-mentioned steps, because this digital television apparatus has learning functionality, watch in the process of TV user, its can record each television channel by viewing frequency, and be organized into television channel viewing historical frequency information storing.Often record a television channel by viewing frequency time, the time needing user to watch this television channel exceedes regular hour threshold value, such as just the frequency of being watched of this television channel is added 1 when user watched certain television channel more than 20 minutes, otherwise do not give any process.
Particularly, as shown in Figure 4, with reference to figure 2, continuing with 3s is the cycle, from the audio, video data of tuner collection, periodically intercept voice data (can for voice data, video data, and audio, video data) fragment, and send it to cloud computing server and mate.If numeric display unit play current television channel be A, when cloud computing server judges current television channel A broadcast advertisement according to described audio data fragment, need from television channel A zapping to other channels time, specifically comprise the steps:
1, when current television channel A is advertisement, zapping process is carried out;
2, the user first detecting storage often sees in channel list and watches the highest television channel B of frequency;
3, whether detect it just at broadcast advertisement, if television channel B is also at broadcast advertisement, be then switched to the television channel C that next viewing frequency is higher;
4, repeat step 2 and 3, until the television channel X finding remaining viewing frequency forward, thus play X channel program.
In zapping processing procedure, a road tuner 1 is for receiving the program data of television channel A, and another road tuner 2 is for receiving the actual channel data jumped to of TV.System continues the audio/video information that real-time collection tuner 1 receives, and durations ground mates with cloud computing server.
Under preferred implementation, after execution zapping treatment step, the described advertisement filter method based on cloud computing can also comprise:
S40, when the audio frequency intercepted from the audio, video data received and/or video segment data and the failure of advertising programme database matching, send television channel switchback prompting message to user, user can select the whether former television channel of switchback according to this television channel switchback prompting message.
Because the advertisement that TV is play may not be complete, therefore the judgement whether advertisement terminates, duration not based on the audio frequency in advertising programme database and/or video data judges, but audio frequency and/or video segment data is mated with cloud computing server judged whether advertisement terminates by durations.Show that television channel A is still at broadcast advertisement if judge, then television image still shows the audio, video data of tuner 2; Otherwise eject prompting frame on the screen of digital television apparatus, the advertisement of prompting user television channel A terminates, and whether inquiry user selects switchback television channel A, afterwards again according to the actual selection situation of user, switching TV channel.
As shown in Figure 2, the embodiment of the present invention additionally provides a kind of advertisement filtering system based on cloud computing, and described system comprises:
Digital television apparatus 10, for intercepting an audio frequency and/or video segment data periodically and sending it to cloud computing server 20 from the audio, video data received; Described digital television apparatus 10 is further used for performing zapping process according to the television channel switching command received from cloud computing server 20;
Cloud computing server 20, for initialization cloud computing server data center, and sets up TV commercials database; Be further used for the described audio frequency that receives and/or video segment data to mate with the advertising programme database being deployed in cloud computing server data center, if the match is successful, then send television channel switching command to digital television apparatus 10.
Under preferred implementation, the electronic program information that described cloud computing server 20 is provided by TV station obtains advertisement and plays audio frequency in the period and/or video data and be updated to advertising programme database; And/or described cloud computing server 20 obtains the audio frequency of television advertising and/or video data and is updated to advertising programme database from the Internet.
The described audio frequency that gets from digital television apparatus 10 and/or video segment data comprise with the method that the advertising programme database being deployed in cloud computing server data center carries out mating by described cloud computing server 20:
Described audio frequency and/or video segment data are mated with deployment advertising programme database thereon, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful.
The step that described digital television apparatus 10 performs zapping process comprises:
1, obtain with the television channel information of user's interest level sort descending;
Wherein, described digital television apparatus 10 obtains and described to comprise with the method for the television channel information of user's interest level sort descending:
1) the television channel viewing historical frequency information stored is obtained;
2) according to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain described with the television channel information of user's interest level sort descending.
2, according to described television channel information, current television channel is switched to the forward television channel of user's interest level rank.
In embodiments of the present invention, when the audio frequency intercepted from the audio, video data received and/or video segment data and the failure of advertising programme database matching, described cloud computing server 20 also sends television channel switchback prompting message with control figure television equipment 10 to user for sending television channel switchback prompt command to digital television apparatus 10, and user can select the whether former television channel of switchback according to this television channel switchback prompting message.
The embodiment of the present invention additionally provides a kind of digital television apparatus 10, and continue with reference to Fig. 2, described digital television apparatus 10 comprises:
First high frequency head module 101, for Real-time Obtaining first audio, video data;
Second high frequency head module 107, for Real-time Obtaining second audio, video data;
Advertisement filter module 102, for intercepting an audio frequency and/or video segment data periodically from the first audio, video data received;
Transmission/reception module 103, for described audio frequency and/or video segment data are sent to cloud computing server 20, to make cloud computing server 20, described audio frequency and/or video segment data are mated with the advertising programme database being deployed in this cloud computing server data center, if the match is successful, then this cloud computing server 20 sends television channel switching command to this transmission/reception module;
Processing module 104, for the first audio, video data described in transparent transmission to decoder module; Described processing module is further used for performing zapping process according to described television channel switching command, and described second audio, video data is sent to decoder module;
Decoder module 105, for carrying out decoding process to the audio, video data received;
Playing module 106, for playing the audio, video data after decoding process.
In specific implementation process, described digital television apparatus 10 also comprises:
Memory module 108, for store electricity tv channel viewing historical frequency information; The step that described processing module 104 performs zapping process according to described television channel switching command comprises:
1, television channel viewing historical frequency information is obtained from this memory module 108;
2, according to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain with the television channel information of user's interest level sort descending;
3, according to described television channel information, current television channel is switched to the forward television channel of user's interest level rank;
4, second audio, video data corresponding with the television channel after described switching is sent to decoder module 105.
The present invention adopts cloud computing technology, is mated by the actual audio-video code stream signal received with cloud computing server 20, thus according to being stored in the advertising programme filtering based on database advertisement of cloud computing server data center, its accuracy rate is high.Under preferred implementation, when using audio frequency to mate, can reduce the size of data volume, its matching efficiency is high.In a word, the advertisement filter method based on cloud computing provided by the invention, system and digital television apparatus 10 thereof, it can make filtering advertisements while user watches Digital Television, improves the viewing experience of user.
The foregoing is only the preferred embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.

Claims (8)

1., based on an advertisement filter method for cloud computing, it is characterized in that, comprising:
Initialization cloud computing server data center, sets up TV commercials database;
An audio frequency and/or video segment data is intercepted periodically from the audio, video data received;
Described audio frequency and/or video segment data are sent to cloud computing server;
Described audio frequency and/or video segment data mate with deployment advertising programme database thereon by cloud computing server, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful, then carry out zapping process;
After carrying out zapping process, when the audio frequency intercepted in the audio, video data received from former television channel and/or video segment data and the failure of advertising programme database matching, send television channel switchback prompting message to user.
2. as claimed in claim 1 based on the advertisement filter method of cloud computing, to it is characterized in that, after setting up TV commercials database, also comprise in initialization cloud computing server data center:
The electronic program information that thered is provided by TV station is obtained advertisement and plays audio frequency in the period and/or video data and be updated to advertising programme database; Or obtain the audio frequency of television advertising and/or video data from the Internet and be updated to advertising programme database.
3., as claimed in claim 2 based on the advertisement filter method of cloud computing, it is characterized in that, described zapping process comprises the steps:
Obtain with the television channel information of user's interest level sort descending;
According to described television channel information, current television channel is switched to the forward television channel of user's interest level rank.
4. as claimed in claim 3 based on the advertisement filter method of cloud computing, it is characterized in that, comprise with the method for the television channel information of user's interest level sort descending described in obtaining:
Obtain the television channel viewing historical frequency information stored;
According to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain described with the television channel information of user's interest level sort descending.
5. based on an advertisement filtering system for cloud computing, it is characterized in that, comprising:
Digital television apparatus, for intercepting an audio frequency and/or video segment data periodically and sending it to cloud computing server from the audio, video data received; Described digital television apparatus is further used for performing zapping process according to the television channel switching command received from cloud computing server;
Cloud computing server, for initialization cloud computing server data center, and sets up TV commercials database; The described audio frequency that receives and/or video segment data is further used for mate with the advertising programme database being deployed in cloud computing server data center, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful, then send television channel switching command to digital television apparatus; Be further used for after carrying out zapping process, the audio frequency intercepted in the audio, video data received from former television channel and/or video segment data are mated with advertising programme database, if it fails to match, then send television channel switchback prompting message to user.
6. as claimed in claim 5 based on the advertisement filtering system of cloud computing, it is characterized in that, described cloud computing server is also obtained advertisement for the electronic program information that provided by TV station and plays audio frequency in the period and/or video data and be updated to advertising programme database; Or described cloud computing server is also for obtaining the audio frequency of television advertising and/or video data and being updated to advertising programme database from the Internet.
7. a digital television apparatus, is characterized in that, comprising:
First high frequency head module, for Real-time Obtaining first audio, video data;
Second high frequency head module, for Real-time Obtaining second audio, video data;
Advertisement filter module, for intercepting an audio frequency and/or video segment data periodically from the first audio, video data received;
Transmission/reception module, for described audio frequency and/or video segment data are sent to cloud computing server, to make cloud computing server, described audio frequency and/or video segment data are mated with the advertising programme database being deployed in cloud computing server data center, if inquire described audio frequency and/or video segment data in described advertising programme database, then the match is successful, then this cloud computing server sends television channel switching command to this transmission/reception module; Be further used for, after processing module performs zapping process, described audio frequency and/or video segment data being mated with advertising programme database, if it fails to match, then sending television channel switchback prompting message to user;
Processing module, for the first audio, video data described in transparent transmission to decoder module; Described processing module is further used for performing zapping process according to described television channel switching command, and described second audio, video data is sent to decoder module;
Decoder module, for carrying out decoding process to the audio, video data received;
Playing module, for playing the audio, video data after decoding process.
8. digital television apparatus as claimed in claim 7, is characterized in that, also comprise:
Memory module, for store electricity tv channel viewing historical frequency information; The step that described processing module performs zapping process according to described television channel switching command comprises:
Television channel viewing historical frequency information is obtained from this memory module;
According to described television channel viewing historical frequency information, descending sort is carried out to corresponding television channel, obtain with the television channel information of user's interest level sort descending;
According to described television channel information, current television channel is switched to the forward television channel of user's interest level rank;
Second audio, video data corresponding with the television channel after described switching is sent to decoder module.
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