CN102763427A - Method and system for researching viewership - Google Patents

Abstract

Disclosed is a method for researching viewership, including: receiving an instruction to record a television program being played; recording the television program; sending the audio stream of the recorded television program to a server, so that the server makes statistics of the viewership of the television program according to the audio stream of the recorded television program. According to the method for researching viewership provided in the embodiments of the present invention, the user terminal actively uploads the audio stream of the recorded television program, the server makes statistics of the viewership of the television program corresponding to the audio stream after analysing the recorded audio stream, which can improve the accuracy of the rating.

Description

Method and system for investigating audience rating

Technical Field

The invention relates to the technical field of communication, in particular to a method and a system for surveying audience rating.

Background

With the rapid development of internet technology and the great abundance of broadcast television contents, the investigation of the audience rating of broadcast television has been more and more emphasized by advertisers and television stations. Only with accurate audience rating and user's reaction to the broadcast television content, the advertising owner can objectively decide which kind of transmission medium's marketing transmission effect is more favorable to self enterprise development and product marketing, and the television station can better assess whether the program selection and production effect meet expectations, more scientific and reasonable, suitable audience psychologically arrange advertisement time, more according to the targeted column planning and design of audience. This can benefit advertisers, television stations, viewers, and many advertisers.

The audience rating investigation method based on the technical means at present mainly comprises the following steps: based on the spectrum search of the digital television self-channel and the networking function. The set top box of the current internet/intelligent/cloud television or interactive network television and the like have a spectrum searching function and memorize and encode each channel; and the television terminals or set-top boxes have networking functions. When the audience rating in a certain time period is counted, a channel searching command is sent to the investigated television terminal or set top box firstly, the channel locked by the investigated television terminal or set top box at present is found out, and then the channel information is sent back to the audience rating data processing center through the networking function of the television terminal or set top box, and statistical analysis is carried out.

The prior art audience rating survey methods fail to reflect the viewer's true behavior and response to the television program. The method only searches the television programs watched by the audience at the time point according to the angle of the time point selected by the audience rating investigation institution, but not from the angle of the audience. The use habit of most viewers watching television is to switch back and forth between television stations. At the time selected by the survey agency, there are some viewers who are switching back and forth and have not yet selected the programs that are actually watched or liked, and this situation affects the accuracy of the user's rating.

Disclosure of Invention

The embodiment of the invention provides a method for surveying audience rating, which can improve the accuracy of the audience rating. The embodiment of the invention also provides a corresponding device and a corresponding system.

A method of surveying audience share comprising:

receiving a television program recording instruction which is being played;

recording the television program;

and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

A method of surveying audience share comprising:

receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program;

acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station;

performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list;

storing the television program name in association with the time at which the first audio stream was received;

and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

A user terminal, comprising:

the first receiving unit is used for receiving a television program recording instruction which is played;

the recording unit is used for recording the television program after the first receiving unit receives the recording instruction of the television program which is being played;

and the first sending unit is used for sending the television program audio stream recorded by the recording unit to the server so that the server counts the audience rating of the television program according to the recorded television program audio stream.

A server, comprising:

the second receiving unit is used for receiving a first audio stream sent by the user terminal, wherein the first audio stream is an audio stream of a recorded television program;

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a television program list and a second audio stream corresponding to the television program list from a television station, and the second audio stream is an audio stream of the television program acquired from the television station;

the analysis unit is used for performing audio pairing analysis on the first audio stream received by the second receiving unit and the second audio stream acquired by the acquisition unit;

the acquiring unit is further configured to acquire a television program name of the first audio stream through the television program list;

the storage unit is used for storing the television program name and the time for receiving the first audio stream in an associated manner;

and the counting unit is used for counting the audience rating of the television program corresponding to the first audio stream stored in the storage unit within the specified time.

An audience share survey system comprising: a user terminal, a server and a television station;

the user terminal is the user terminal according to the technical scheme, and the server is the server according to the technical scheme.

A computer-readable storage medium having a computer program stored thereon, the computer program when executed comprising the steps of:

receiving a television program recording instruction which is being played;

recording the television program;

and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

A computer-readable storage medium having a computer program stored thereon, the computer program when executed comprising the steps of:

receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program;

acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station;

performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list;

storing the television program name in association with the time at which the first audio stream was received;

and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

The embodiment of the invention adopts a user terminal to receive a television program recording instruction which is being played; recording the television program; and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream. Compared with the prior art, the method for investigating the audience rating provided by the embodiment of the invention has the advantages that the user terminal actively uploads the recorded television program audio stream, and the server counts the audience rating of the television program corresponding to the audio stream after analyzing the recorded audio stream, so that the accuracy of the audience rating can be improved.

Drawings

FIG. 1 is a schematic diagram of an embodiment of a method for surveying audience rating according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of another embodiment of a method for surveying audience rating in an embodiment of the present invention;

FIG. 3 is a schematic diagram of an embodiment of an application scenario in an embodiment of the present invention;

FIG. 4 is a diagram of an embodiment of a user terminal according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of an embodiment of a server in an embodiment of the invention;

FIG. 6 is a schematic diagram of another embodiment of a server in an embodiment of the invention;

FIG. 7 is a schematic diagram of another embodiment of a server in an embodiment of the invention;

FIG. 8 is a schematic diagram of another embodiment of a server in an embodiment of the invention;

fig. 9 is a schematic diagram of an embodiment of a system in an embodiment of the invention.

Detailed Description

The embodiment of the invention provides a method for surveying audience rating, which can improve the accuracy of the audience rating. The embodiment of the invention also provides a corresponding device and a corresponding system. The following are detailed below.

The user terminal provided by the embodiment of the invention includes but is not limited to: the mobile phone, the tablet computer, the notebook computer, the desktop computer, the smart television and the set-top box.

Referring to fig. 1, from the perspective of a user terminal, an embodiment of a method for surveying audience rating according to an embodiment of the present invention includes:

101. and receiving a recording instruction of the television program which is being played.

The embodiment of the invention provides a scheme that a user can record the watched television programs through a user terminal and send audio streams of the recorded television programs to a server, and the server can feed back viewing information to the user terminal, so that the user can know the viewing condition of the watched television programs.

The user needs to record the television program and needs to provide a recording instruction for the user terminal, so that the user terminal starts recording.

102. And recording the television program.

And after receiving the recording instruction, the user terminal starts recording, and when reaching the first preset time, the user terminal finishes recording. For example, when the user is watching a live "happy home book", he wants to know the viewing condition of the program, and 10 minutes after the program is broadcasted, the user inputs a recording instruction, and the user terminal starts recording, where the recording time may be 5 seconds or 10 seconds, and the recording time is not limited.

103. And sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

The process of the user terminal recording the television program and transmitting the recorded television program audio stream can be carried out simultaneously or separately, and when the process is carried out separately, the following steps are carried out: after the recording is finished, sending the audio stream of the television program recorded within a first preset time to the server; when performed simultaneously: and when the recording is started, starting to send the audio stream of the recorded television program, and continuously sending the audio stream of the recorded television program within the first preset time until the audio stream of the recording is sent completely.

For example, when recording a television program from 10 minutes to 10 minutes and 10 seconds of "happy book", the recorded television program audio stream of 10 seconds is sent to the server after the recording is completed, or the recorded television program audio stream is sent when the recording is started in 10 minutes, and the recorded television program data stream is sent until the recording is finished in 10 minutes and 10 seconds.

The server can count the audience rating of the television program.

When sending the recorded television program audio stream to the server, the method further comprises:

sending a first request to a server, wherein the first request carries a first command code and an identifier of a user terminal, so that the server returns the audience rating and the audience ranking of the television program according to the first command code and the identifier of the user terminal, and a user can acquire the viewing information of the television program; or,

sending a second request to a server, wherein the second request carries a second command code and an identifier of the user terminal, and the server is enabled to issue comments of the user on the television program to a microblog and/or a friend circle of the user according to the second command code and the identifier of the user terminal; or,

sending a third request to a server, wherein the third request carries a third command code, an identifier of the user terminal and an identifier of a specified user terminal, and the server is enabled to issue comments of the television program to the specified user terminal according to the third command code and the identifier of the user terminal; or,

sending a fourth request to the server, wherein the fourth request carries a fourth command code and an identifier of the user terminal, and the server returns the comment of the television program to the user terminal according to the fourth command code and the identifier of the user terminal; or,

and sending a fifth request to a server, wherein the fifth request carries a fifth command code, an identifier of the user terminal and an identifier of the appointed user terminal, so that the server returns comments of the appointed user terminal to the television program to the user terminal according to the fifth command code and the identifier of the user terminal.

The identifier of the user terminal is sent to the server, so that the server can know the identifier of the user, which requires that an association table of the identifier of the user and the identifier of the user terminal is stored in the server in advance.

For example, the user terminal may have a plurality of buttons, and the user starts recording and uploads audio streams no matter which button is started, but each button may also be specific to other services, for example, if the user presses a first big button, the server may know that information such as audience rating, audience rating ranking and the like needs to be returned to the user terminal according to the first command code; if the user presses the second large button (the second large button can also comprise a plurality of small buttons), each small button can be used for representing information such as good comment, medium comment and bad comment, and the server can issue the comment of the user on the television program to the microblog and/or the friend circle of the user according to the second command code; if the user presses the third big button, the server can issue the comment of the user on the television program to a specified user terminal according to the third command code; if the user presses the fourth big button, the server may return a comment of the television program being watched by the user to the user terminal according to the fourth command code; if the user presses the fifth large button, the server may return, to the user terminal, a comment of the user of the specified user terminal on the television program according to a fifth command code.

The audience rating investigated in the embodiment of the present invention is not limited to the television program provided by the television station, but may also be an outdoor television advertisement such as a mass-distribution media, and the specific implementation process is the same as the process in the above embodiment, except that the server obtains the second audio stream from a server specially providing the outdoor television program.

According to the audience rating investigation method provided by the embodiment of the invention, if the user terminal is recording or the network flashes after recording, the terminal side can store the first audio stream firstly, and then upload the first audio stream after network connection.

In the embodiment of the invention, a user terminal receives a recording instruction of a television program being played by a user; recording the television program; and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream. Compared with the prior art, the method for investigating the audience rating provided by the embodiment of the invention has the advantages that the user terminal actively uploads the recorded television program audio stream, and the server counts the audience rating of the television program corresponding to the audio stream after analyzing the recorded audio stream, so that the accuracy of the audience rating can be improved.

Referring to fig. 2, from the perspective of the server, another embodiment of the method for surveying audience rating provided by the embodiment of the present invention includes:

201. receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program.

The server receives an audio stream of a recorded television program sent by the user terminal, for example, an audio stream of a television program from 10 minutes to 10 minutes and 10 seconds of "happy book", which is the first audio stream in this embodiment.

202. The method comprises the steps of obtaining a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is the audio stream of the television program obtained from the television station.

The server receives and stores the audio stream of the television program broadcasted by each television station all the time, but does not need to match all the audio streams with the first audio stream, and only needs to obtain a television program list in a second preset time before the first audio stream is received and a second audio stream corresponding to the television program list, wherein the second audio stream comprises the audio streams of a plurality of programs of a plurality of television stations, so that the television program list is required to correspond to each section of the audio stream in the second audio stream.

For example, the first audio stream is only 10 seconds, the time for receiving the first audio stream by the server is 16:20:10, theoretically, only the second audio stream of 16:20 to 16:20:10 may be obtained, but in consideration of the transmission delay, the range of the second preset time may be widened, for example, the second audio stream 30 seconds before 16:20:10 or a little longer time is obtained, and the television program list corresponding to each piece of audio stream in the second audio stream is obtained at the same time.

203. And performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring the television program name of the first audio stream through the television program list.

Performing audio pairing analysis on the first audio stream and the second audio stream, and finding an audio stream matched with the first audio stream from the second audio stream; and acquiring the name of the television program matched with the first audio stream according to the television program list.

For example, after the server performs audio pairing analysis on the first audio stream and the second audio stream, the name of the television program corresponding to the first audio stream is acquired as "happy book operation".

In fact, the recording may be caused by a user's misoperation, for example, the user does not watch the tv program and inadvertently starts recording, in which case the first audio stream may not match the appropriate second audio stream, and in which case the server only needs to respond to the user that the requested content does not exist.

Even if the user starts recording while watching a television program, if the noise is too much, the first audio stream may not be matched with the proper second audio stream, and in this case, the server only needs to send a response that the requested content does not exist to the user.

204. And storing the television program name and the time for receiving the first audio stream in an associated mode.

After the server analyzes the first audio stream, the server stores the television program name and the time for receiving the first audio stream in an associated manner, so that the server can count the audience rating conveniently.

205. And counting the audience rating of the television program corresponding to the first audio stream within a specified time.

The "rating" used in the present invention is a relative rating. The formula for the rating of the program is 100% ((number of first audio streams of a certain television program received during a certain time)/number of first audio streams of the television program received during a certain time).

When the audience rating is counted, the counting is performed after the television programs are matched, and the two kinds of records of the television programs which cannot be matched in 203 are directly discarded without being used for counting the audience rating.

The audience rating is counted according to the time period, for example, if the user plays the recording sent in the 10 th minute in the "happy big camp", the server may count the audience rating of the current "happy big camp" within the 10 minutes, and if the user plays the recording for 11 minutes, the server has the audio stream of the recording "happy big camp", and the server may count the number of the received recordings from the 1 st minute to the 11 th minute.

The counting of the audience rating of the television program within the specified time specifically includes: counting the number of the audio streams of all the sound recordings received within the specified time, and counting the number of the first audio streams corresponding to the television program names stored within the specified time; and calculating the audience rating of the television program according to the number of the first audio streams and the number of the audio streams of all the recordings in the set time.

For example, as at 16:10:10 to 16:20:10, the server receives audio streams of 5000 recorded television programs, where "happy book": the number of television program audio streams is 50, and the audience rating of the current time 'happy big book' is 1% at 16:20: 10.

If the audience rating of the current time 'happy big book camp' needs to be obtained, the audience ratings of all television programs in the specified time can be sorted; and acquiring the audience rating of the television program corresponding to the first audio stream.

If a first request sent by a user terminal is received, wherein the first request carries a first command code and an identifier of the user terminal, and the server returns the audience rating and the audience rating ranking of the television program according to the first command code and the identifier of the user terminal, so that a user can obtain the viewing information of the television program; or,

receiving a second request sent by the user terminal, wherein the second request carries a second command code and an identifier of the user terminal, and issuing a comment of the user on the television program to a microblog or/and a friend circle of the user according to the second command code and the identifier of the user terminal; or,

receiving a third request sent by a user terminal, wherein the third request carries a third command code, an identifier of the user terminal and an identifier of a specified user terminal, and issuing a comment of a user on the television program to the specified user terminal according to the third command code and the identifier of the user terminal; or,

receiving a fourth request sent by the user terminal, wherein the fourth request carries a fourth command code and an identifier of the user terminal, and returning the comment of the television program to the user terminal according to the fourth command code and the identifier of the user terminal; or,

receiving a fifth request sent by a user terminal, wherein the fifth request carries a fifth command code, an identifier of the user terminal and an identifier of a specified user terminal, and returning comments of the specified user terminal to the television program to the user terminal according to the fifth command code and the identifier of the user terminal.

If the background server of the advertisement operator sends a request to the server in the embodiment of the invention, the server issues the information of the identification of the user terminal, the name of the television program being watched, the watching time and the like to the advertisement mechanism, so that the advertisement mechanism can know which user watches the corresponding advertisement.

Storing an identification of the user terminal in association with the television program name and the time at which the first audio stream was received; the server may also store related information (user viewing information, comment information, friend information, user terminal identification information, etc.) for statistics and query in order to provide services.

If a certain television program is broadcast on only one television channel at the same time, the server can provide the audience rating and ranking of the corresponding television channel; if a certain tv program is broadcast on two or more tv stations at the same time, the server may provide the rating and ranking of the tv program, and the server may provide the rating and ranking of the tv channel only after the user terminal provides the tv channel information or other technical means (e.g. apportionment of past viewing situations).

In the embodiment of the invention, a first audio stream sent by a user terminal is received, wherein the first audio stream is an audio stream of a recorded television program; acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station; performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list; storing the television program name in association with the time at which the first audio stream was received; and counting the audience rating of the television program corresponding to the first audio stream within a specified time. Compared with the prior art, the method for investigating the audience rating provided by the embodiment of the invention has the advantages that the user terminal actively uploads the recorded television program audio stream, and the server counts the audience rating of the television program corresponding to the audio stream after analyzing the recorded audio stream, so that the accuracy of the audience rating can be improved.

In the present invention, the following are not included: for example, all satellite stations are all broadcasting night 7: the news simulcast started at 00 or the same tv series played by two or more tv stations at the same time are not processed accordingly.

For convenience of understanding, the following describes an embodiment of the method for surveying audience rating according to an embodiment of the present invention in detail by taking a specific application scenario as an example:

301. and after receiving a television program recording instruction which is played, the user terminal records the television program.

Many television viewers watch television programs and want to know the rating, the rating ranking and other viewing information of the television programs watched by the viewers, so that the users can record the watched television programs through the user terminals.

And after receiving the recording instruction, the user terminal starts recording, and when reaching the first preset time, the user terminal finishes recording. For example, when the user is watching a live "happy home book", he wants to know the viewing condition of the program, and 10 minutes after the program is broadcasted, the user inputs a recording instruction, and the user terminal starts recording, where the recording time may be 5 seconds or 10 seconds, and the recording time is not limited.

302. And the user terminal sends a first audio stream, wherein the first audio stream is the audio stream of the recorded television program.

When the user terminal sends the first audio stream to the server, the user terminal can also send the identifier of the user terminal to the server.

The process of the user terminal recording the television program and transmitting the recorded television program audio stream can be carried out simultaneously or separately, and when the process is carried out separately, the following steps are carried out: after the recording is finished, sending the audio stream of the television program recorded within a first preset time to the server; when performed simultaneously: and when the recording is started, starting to send the audio stream of the recorded television program, and continuously sending the audio stream of the recorded television program within the first preset time until the audio stream of the recording is sent completely.

For example, when recording a television program from 10 minutes to 10 minutes and 10 seconds of "happy book", the recorded television program audio stream of 10 seconds is sent to the server after the recording is completed, or the recorded television program audio stream is sent when the recording is started in 10 minutes, and the recorded television program data stream is sent until the recording is finished in 10 minutes and 10 seconds.

303. The server receives the first audio stream.

304. The server acquires a television program list and a second audio stream corresponding to the television program list from a television station.

The server acquires and stores the television program audio stream of each television station in real time. The parameter transmitted by the server to the real-time network television of each television station is a television audio stream request command, each television station returns a recorded television program audio stream, the server always receives and stores the audio stream of the television program broadcasted by each television station, but all the audio streams do not need to be matched with the first audio stream, only a television program list in a second preset time before the first audio stream is received and a second audio stream corresponding to the television program list are needed to be obtained, the second audio stream comprises audio streams of a plurality of programs of a plurality of television stations, and therefore the television program list is required to correspond to each section of audio stream in the second audio stream.

305. And the server performs audio pairing analysis on the first audio stream and the second audio stream, and acquires the television program name of the first audio stream through the television program list.

Performing audio pairing analysis on the first audio stream and the second audio stream, and finding an audio stream matched with the first audio stream from the second audio stream; and acquiring the name of the television program matched with the first audio stream according to the television program list.

For example, after the server performs audio pairing analysis on the first audio stream and the second audio stream, the name of the television program corresponding to the first audio stream is acquired as "happy book operation".

306. And storing the television program name and the time for receiving the first audio stream in an associated mode.

The process is equivalent to the process of establishing a statistical table of the receiving time of the audio streams with the same television program name, and the receiving time of the audio streams with the same television program name is filled in the statistical table, so that the server can accurately acquire the number of the received recording audio streams in different time periods when counting the audience rating of a certain television program.

When the server further receives the identifier of the user terminal sent by the user terminal, the identifier of the user terminal, namely the television program name, and the time for receiving the first audio stream can be stored in an associated manner.

307. And counting the audience rating of the television program corresponding to the first audio stream within a specified time.

The "rating" used in the present invention is a relative rating. The formula for the rating of the program is 100% ((number of first audio streams of a certain television program received during a certain time)/number of first audio streams of the television program received during a certain time). If all the user terminals playing the television programs are taken as a whole and the user terminals uploading the audio streams of the recorded television programs are taken as samples, the process of counting the relative audience rating is equivalent to a sampling investigation process, namely the relative audience rating calculated according to the method provided by the scheme can be considered for all the user terminals, no matter the user terminals can not surf the internet.

The audience rating is counted according to the time period, for example, if the user plays the recording sent in the 10 th minute in the "happy big camp", the server may count the audience rating of the current "happy big camp" within the 10 minutes, and if the user plays the recording for 11 minutes, the server has the audio stream of the recording "happy big camp", and the server may count the number of the received recordings from the 1 st minute to the 11 th minute.

The counting of the audience rating of the television program within the specified time specifically includes: counting the number of the audio streams of all the sound recordings received within the specified time, and counting the number of the first audio streams corresponding to the television program names stored within the specified time; and calculating the audience rating of the television program according to the number of the first audio streams and the number of the audio streams of all the recordings in the set time.

For example, as at 16:10:10 to 16:20:10, the server receives audio streams of 5000 recorded television programs, where "happy book": the number of television program audio streams is 50, and the audience rating of the current time 'happy big book' is 1% at 16:20: 10.

If the audience rating of the current time 'happy big book camp' needs to be obtained, the audience ratings of all television programs in the specified time can be sorted; and acquiring the audience rating of the television program corresponding to the first audio stream.

308. And the server sends the audience rating of all the television programs corresponding to the first audio stream to the user terminal.

After the server counts the audience rating of the television program being played by the user terminal, the audience rating of the program is sent to the user terminal, and if the audience rating of the program and the user terminal identification for watching the program in the specified time period are also counted, the counted audience rating information is sent to the user terminal, so that the user can know the audience rating condition of the program.

According to the audience rating investigation method provided by the embodiment of the invention, the user terminal actively uploads the recorded television program audio stream, the server analyzes the recorded audio stream, then counts the audience rating of the television program corresponding to the audio stream, and can determine whether the user switches channels back and forth, so that the accuracy of the audience rating is improved, and the server can feed back the counted audience rating information to the user terminal, so that the user can know the watching information of the program, and the user experience is increased.

The first audio stream in the embodiment of the invention can be audio streams of various television programs and can also be audio streams of advertisements, the server can also be communicated with a background server of an advertisement operator, and the server can send the audience rating condition of the advertisements to the background server of the advertisement operator, so that the advertisement operator can know the attention degree of the advertisements and adjust the advertisement strategy in time.

Referring to fig. 4, an embodiment of the ue in the embodiment of the present invention includes:

a first receiving unit 401, configured to receive a recording instruction of a television program being played;

a recording unit 402, configured to record a recording instruction of the television program being played after the first receiving unit 401 receives the recording instruction of the television program;

a first sending unit 403, configured to send the audio stream of the television program recorded by the recording unit 402 to the server, so that the server counts the audience rating of the television program according to the recorded audio stream of the television program.

In the embodiment of the present invention, the first receiving unit 401 receives a recording instruction of a television program being played; after the first receiving unit 401 receives the recording instruction of the television program being played, the recording unit 402 records the television program; the first sending unit 403 sends the audio stream of the television program recorded by the recording unit 402 to the server, so that the server can count the audience rating of the television program according to the audio stream of the recorded television program. Compared with the prior art, the user terminal provided by the embodiment of the invention can actively upload the recorded television program audio stream, and the server can count the audience rating of the television program corresponding to the audio stream after analyzing the recorded audio stream, so that the user can be determined not to switch channels back and forth, and the accuracy of the audience rating is improved.

On the basis of the foregoing embodiment, another embodiment of the user terminal provided in the embodiment of the present invention further includes:

the first sending unit 403 is further configured to send a first request, where the first request carries a first command code and an identifier of a user terminal;

the first receiving unit 401 is configured to receive the audience rating and the audience rating rank of the television program sent by the server after the first sending unit 403 sends the first request, so that a user knows viewing information of the television program;

or,

the first sending unit 403 is further configured to send a second request, where the second request carries a second command code and an identifier of the user terminal, so that the server issues, according to the second command code and the identifier of the user terminal, a comment of the user on the television program to a microblog and/or a friend circle of the user;

or,

the first sending unit 403 is further configured to send a third request, where the third request carries a third command code, an identifier of the user terminal, and an identifier of the specified user terminal, so that the server issues, according to the third command code and the identifier of the user terminal, a comment of the user on the television program to the specified user terminal;

or,

the first sending unit 403 is further configured to send a fourth request, where the fourth request carries a fourth command code and an identifier of the user terminal;

the first receiving unit 401 is further configured to receive a comment of the television program after the first sending unit 403 sends the fifth fourth request;

or,

the first sending unit 403 is further configured to send a fifth request, where the fifth request carries a fifth command code, an identifier of the user terminal, and an identifier of the specified user terminal;

the first receiving unit 401 is further configured to receive a comment of the user of the specified user terminal on the television program after the first sending unit 403 sends the fifth request.

On the basis of the foregoing embodiment, another embodiment of the user terminal provided in the embodiment of the present invention further includes:

the recording unit 402 is specifically configured to start recording after receiving the recording instruction, and end recording when a first preset time is reached;

the first sending unit 403 is specifically configured to send, to the server, an audio stream of the television program recorded within a first preset time after the recording unit 402 finishes recording.

On the basis of the foregoing embodiment, another embodiment of the user terminal provided in the embodiment of the present invention further includes:

the recording unit 402 is specifically configured to start recording after receiving the recording instruction, and end recording when a first preset time is reached;

the first sending unit 403 is specifically configured to start sending the audio stream of the recorded television program when the recording unit starts recording, and continue sending the audio stream of the recorded television program within the first preset time until the audio stream of the recording is sent completely.

The user terminal provided by the embodiments of the present invention can actively upload the recorded audio stream of the television program, and the server analyzes the recorded audio stream, and then counts the audience rating of the television program corresponding to the audio stream, so as to determine whether the user switches channels back and forth, thereby improving the accuracy of the audience rating.

Referring to fig. 5, an embodiment of the server provided in the embodiment of the present invention includes:

a second receiving unit 501, configured to receive a first audio stream sent by a user terminal, where the first audio stream is an audio stream of a recorded television program;

an obtaining unit 502, configured to obtain a television program list and a second audio stream corresponding to the television program list from a television station, where the second audio stream is an audio stream of a television program obtained from the television station;

an analyzing unit 503, configured to perform audio pairing analysis on the first audio stream received by the second receiving unit 501 and the second audio stream acquired by the acquiring unit 502;

the obtaining unit 503 is further configured to obtain a television program name of the first audio stream through the television program list;

the storage unit 504 is further configured to store the television program name and the time for receiving the first audio stream in an associated manner;

a counting unit 505, configured to count the audience rating of the television program corresponding to the first audio stream stored in the storage unit 504 within a predetermined time.

In the embodiment of the present invention, a second receiving unit 501 receives a first audio stream sent by a user terminal, where the first audio stream is an audio stream of a recorded television program; the obtaining unit 502 obtains a television program list and a second audio stream corresponding to the television program list from a television station, where the second audio stream is an audio stream of a television program obtained from the television station; the analyzing unit 503 performs audio pairing analysis on the first audio stream received by the second receiving unit 501 and the second audio stream acquired by the acquiring unit 502; the obtaining unit 502 obtains the television program name of the first audio stream through the television program list; the storage unit 504 stores the television program name in association with the time at which the first audio stream is received; the statistical unit 505 counts the audience rating of the television program corresponding to the first audio stream stored in the storage unit 504 within a predetermined time. Compared with the prior art, the server provided by the embodiment of the invention can count the audience rating of the television program according to the audio stream of the television program reported by the user terminal, and can determine that the user does not switch channels back and forth, so that the accuracy of the audience rating is improved.

On the basis of the foregoing embodiment, another embodiment of the server provided in the embodiment of the present invention includes:

the obtaining unit 502 is specifically configured to obtain, from each television station, a television program list within a second preset time before the first audio stream is received and a second audio stream corresponding to the television program list.

On the basis of the foregoing embodiment, another embodiment of the server provided in the embodiment of the present invention includes:

the analyzing unit 503 is specifically configured to perform audio pairing analysis on the first audio stream and the second audio stream, and find an audio stream matching the first audio stream from the second audio stream;

the obtaining unit 502 is specifically configured to obtain, according to the television program list, a name of a television program matched with the first audio stream and matched with the analyzing unit 504.

Referring to fig. 6, on the basis of the above embodiment, another embodiment of the server provided in the embodiment of the present invention further includes:

the counting unit 505 is specifically configured to count the number of audio streams of all the sound recordings received within the specified time, and count the number of first audio streams corresponding to the television program name stored within the specified time;

a calculating unit 506, configured to calculate the audience rating of the television program according to the number of the first audio streams and the number of the audio streams of all the recordings within the specified time counted by the counting unit 505.

Referring to fig. 7, on the basis of the embodiment corresponding to fig. 6, another embodiment of the server provided in the embodiment of the present invention further includes:

a sorting unit 507, configured to sort the audience ratings of all television programs within the specified time counted by the counting unit 505;

the obtaining unit 502 is further configured to obtain, after the sorting unit sorts, a rating rank of a television program corresponding to the first audio stream.

Referring to fig. 8, on the basis of the above embodiment, another embodiment of the server provided in the embodiment of the present invention further includes:

the second receiving unit 501 is further configured to receive a first request sent by a user terminal, where the first request carries a first command code and an identifier of the user terminal;

a second sending unit 508, configured to return the audience rating and the audience rank of the television program according to the first command code in the first request received by the second receiving unit 501 and the identifier of the user terminal, so that the user knows the viewing information of the television program;

or,

the second receiving unit 501 is further configured to receive a second request sent by the user terminal, where the second request carries a second command code and an identifier of the user terminal;

the second sending unit 508 is further configured to issue, according to a second command code in the second request received by the second receiving unit 501 and the identifier of the user terminal, a comment of the user on the television program to a microblog or/and a friend circle of the user;

or,

the second receiving unit 501 is further configured to receive a third request sent by the user terminal, where the third request carries a third command code, an identifier of the user terminal, and an identifier of a designated user terminal;

the second sending unit 508 is further configured to issue, according to a third command code and an identifier of the user terminal, which are carried in a third request received by the second receiving unit 501, a comment of the user on the television program to a specified user terminal;

or,

the second receiving unit 501 is further configured to receive a fourth request sent by the user terminal, where the fourth request carries a fourth command code and an identifier of the user terminal;

the second sending unit 508 is further configured to return the comment of the television program to the user terminal according to a fourth command code and an identifier of the user terminal, where the fourth command code and the identifier of the user terminal are carried in a fourth request received by the second receiving unit 501;

or,

the second receiving unit 501 is further configured to receive a fifth request sent by the user terminal, where the fifth request carries a fifth command code, an identifier of the user terminal, and an identifier of a specified user terminal;

the second sending unit 508 is further configured to return, to the user terminal, a comment of the user of the specified user terminal on the television program according to a fifth command code and an identifier of the user terminal, which are carried in the fifth request received by the second receiving unit 501.

The server provided by the embodiments of the present invention can count the audience rating of the television program according to the audio stream of the television program reported by the user terminal, and can determine that the user is not switching channels back and forth, thereby improving the accuracy of the audience rating.

Referring to fig. 9, an embodiment of the audience rating survey system according to the present invention includes: a user terminal 40, a server 50 and a television station 60;

the user terminal 40 is configured to receive a television program recording instruction; recording the television program being played; and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program.

The server 50 is configured to receive a first audio stream sent by a user terminal, where the first audio stream is an audio stream of a recorded television program; acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station; performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list; storing the television program name in association with the time at which the first audio stream was received; and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

The television station 60 is configured to provide the recorded second audio stream to the server.

According to the technical scheme provided by the embodiments of the invention, the user terminal actively reports the recorded television program audio stream to the server, the server can count the audience rating of the television program according to the television program audio stream reported by the user terminal, and the user can be determined not to switch channels back and forth, so that the accuracy of the audience rating is improved.

In addition, the technical scheme provided by the embodiment of the invention does not need a television station or an operator to do active investigation, thereby reducing the cost.

An embodiment of the present invention further provides an embodiment of a computer-readable storage medium, where the storage medium stores a computer program, and the computer program includes the following steps when executed:

receiving a television program recording instruction which is being played;

recording the television program;

and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

An embodiment of the present invention further provides another embodiment of a computer-readable storage medium, where the storage medium stores a computer program, and the computer program includes the following steps when executed:

receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program;

acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station;

performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list;

storing the television program name in association with the time at which the first audio stream was received;

and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable storage medium, and the storage medium may include: ROM, RAM, magnetic or optical disks, and the like.

The method, the apparatus and the system for surveying audience rating provided by the embodiment of the present invention are described in detail above, and the principle and the embodiment of the present invention are explained in this document by applying specific examples, and the description of the above embodiments is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims (23)

1. A method of surveying audience share, comprising:

receiving a television program recording instruction which is being played;

recording the television program;

and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

2. The method of claim 1, wherein transmitting the recorded television program audio stream to the server further comprises:

sending a first request to a server, wherein the first request carries a first command code and an identifier of a user terminal, so that the server returns the audience rating and the audience ranking of the television program according to the first command code and the identifier of the user terminal, and a user can acquire the viewing information of the television program; or,

sending a second request to a server, wherein the second request carries a second command code and an identifier of the user terminal, and the server is enabled to issue comments of the user on the television program to a microblog and/or a friend circle of the user according to the second command code and the identifier of the user terminal; or,

sending a third request to a server, wherein the third request carries a third command code, an identifier of the user terminal and an identifier of a specified user terminal, and the server is enabled to issue comments of the television program to the specified user terminal according to the third command code and the identifier of the user terminal; or,

sending a fourth request to the server, wherein the fourth request carries a fourth command code and an identifier of the user terminal, and the server returns the comment of the television program to the user terminal according to the fourth command code and the identifier of the user terminal; or,

and sending a fifth request to a server, wherein the fifth request carries a fifth command code, an identifier of the user terminal and an identifier of the appointed user terminal, so that the server returns comments of the appointed user terminal to the television program to the user terminal according to the fifth command code and the identifier of the user terminal.

3. The method according to claim 1 or 2,

the recording of the television program specifically includes: after the recording instruction is received, starting recording, and ending the recording when first preset time is reached;

the sending of the recorded television program audio stream to the server specifically includes: and after the recording is finished, sending the audio stream of the television program recorded in the first preset time to the server.

4. The method according to claim 1 or 2,

the recording of the television program specifically includes: after the recording instruction is received, starting recording, and ending the recording when first preset time is reached;

the sending of the recorded television program audio stream to the server specifically includes: and when the recording is started, starting to send the audio stream of the recorded television program, and continuously sending the audio stream of the recorded television program within the first preset time until the audio stream of the recording is sent completely.

5. A method of surveying audience share, comprising:

receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program;

acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station;

performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list;

storing the television program name in association with the time at which the first audio stream was received;

and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

6. The method of claim 5, wherein the obtaining a television program guide and a second audio stream corresponding to the television program guide from a television station specifically comprises:

and acquiring a television program list in a second preset time before the first audio stream is received and a second audio stream corresponding to the television program list from each television station.

7. The method according to claim 6, wherein performing audio pairing analysis on the first audio stream and the second audio stream, and obtaining a tv program name of the first audio stream through the tv program list specifically includes:

performing audio pairing analysis on the first audio stream and the second audio stream, and finding an audio stream matched with the first audio stream from the second audio stream;

and acquiring the name of the television program matched with the first audio stream according to the television program list.

8. The method according to any one of claims 5 to 7, wherein the counting the audience rating of the television program in a predetermined time specifically includes:

counting the number of the audio streams of the recordings of all the television programs received within the specified time, and counting the number of the first audio streams corresponding to the television program names received within the specified time;

and calculating the audience rating of the television program according to the number of the first audio streams in the set time and the number of the audio streams of the recordings of all the television programs.

9. The method of claim 8, further comprising:

sequencing the audience ratings of all the television programs in the specified time;

and acquiring the audience rating of the television program corresponding to the first audio stream.

10. The method of claim 9, wherein the receiving the first audio stream further comprises:

receiving a first request sent by a user terminal, wherein the first request carries a first command code and an identifier of the user terminal, and returning the audience rating and the audience ranking of the television program according to the first command code and the identifier of the user terminal, so that a user can acquire the viewing information of the television program; or,

receiving a second request sent by the user terminal, wherein the second request carries a second command code and an identifier of the user terminal, and issuing a comment of the user on the television program to a microblog or/and a friend circle of the user according to the second command code and the identifier of the user terminal; or,

receiving a third request sent by a user terminal, wherein the third request carries a third command code, an identifier of the user terminal and an identifier of a specified user terminal, and issuing a comment of a user on the television program to the specified user terminal according to the third command code and the identifier of the user terminal; or,

receiving a fourth request sent by the user terminal, wherein the fourth request carries a fourth command code and an identifier of the user terminal, and returning the comment of the television program to the user terminal according to the fourth command code and the identifier of the user terminal; or,

receiving a fifth request sent by a user terminal, wherein the fifth request carries a fifth command code, an identifier of the user terminal and an identifier of a specified user terminal, and returning comments of the specified user terminal to the television program to the user terminal according to the fifth command code and the identifier of the user terminal.

11. A user terminal, comprising:

the first receiving unit is used for receiving a television program recording instruction which is played;

the recording unit is used for recording the television program after the first receiving unit receives the recording instruction of the television program which is being played;

and the first sending unit is used for sending the television program audio stream recorded by the recording unit to the server so that the server counts the audience rating of the television program according to the recorded television program audio stream.

12. The user terminal of claim 11,

the first sending unit is further configured to send a first request, where the first request carries a first command code and an identifier of a user terminal;

the first receiving unit is used for receiving the audience rating and the audience ranking of the television program sent by the server after the first sending unit sends the first request, so that a user can obtain the viewing information of the television program;

or,

the first sending unit is further configured to send a second request, where the second request carries a second command code and an identifier of the user terminal, so that the server issues, according to the second command code and the identifier of the user terminal, a comment of the user on the television program to a microblog and/or a friend circle of the user;

or,

the first sending unit is further configured to send a third request, where the third request carries a third command code, an identifier of the user terminal, and an identifier of the specified user terminal, so that the server issues, according to the third command code and the identifier of the user terminal, a comment of the user on the television program to the specified user terminal;

or,

the first sending unit is further configured to send a fourth request, where the fourth request carries a fourth command code and an identifier of the user terminal;

the first receiving unit is further configured to receive the comment of the television program after the first sending unit sends the fifth and fourth requests;

or,

the first sending unit is further configured to send a fifth request, where the fifth request carries a fifth command code, an identifier of the user terminal, and an identifier of the specified user terminal;

the first receiving unit is further configured to receive a comment of the user of the specified user terminal on the television program after the first sending unit sends the fifth request.

13. The user terminal according to claim 11 or 12,

the recording unit is specifically used for starting recording after receiving the recording instruction, and ending recording when first preset time is reached;

the first sending unit is specifically configured to send, to the server, the audio stream of the television program recorded within a first preset time after the recording unit finishes recording.

14. The user terminal according to claim 11 or 12,

the recording unit is specifically used for starting recording after receiving the recording instruction, and ending recording when first preset time is reached;

the first sending unit is specifically configured to start sending the recorded audio stream of the television program when the recording unit starts recording, and continue sending the recorded audio stream of the television program within the first preset time until the recorded audio stream is sent completely.

15. A server, comprising:

the second receiving unit is used for receiving a first audio stream sent by the user terminal, wherein the first audio stream is an audio stream of a recorded television program;

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a television program list and a second audio stream corresponding to the television program list from a television station, and the second audio stream is an audio stream of the television program acquired from the television station;

the analysis unit is used for performing audio pairing analysis on the first audio stream received by the second receiving unit and the second audio stream acquired by the acquisition unit;

the acquiring unit is further configured to acquire a television program name of the first audio stream through the television program list;

the storage unit is used for storing the television program name and the time for receiving the first audio stream in an associated manner;

and the counting unit is used for counting the audience rating of the television program corresponding to the first audio stream stored in the storage unit within the specified time.

16. The server according to claim 15,

the acquiring unit is specifically configured to acquire, from each television station, a television program list within a second preset time before the first audio stream is received and a second audio stream corresponding to the television program list.

17. The server according to claim 15,

the analysis unit is specifically configured to perform audio pairing analysis on the first audio stream and the second audio stream, and find an audio stream matched with the first audio stream from the second audio stream;

the obtaining unit is specifically configured to obtain, according to the television program list, a name of a television program matched with the first audio stream and matched with the analysis unit.

18. The server according to any one of claims 15 to 17,

the counting unit is specifically configured to count the number of audio streams of the recording of the television program received within the specified time, and count the number of first audio streams corresponding to the television program name received within the specified time;

and the calculating unit is used for calculating the audience rating of the television programs according to the number of the first audio streams and the number of the audio streams of the recordings of all the television programs in the specified time counted by the counting unit.

19. The server of claim 18, further comprising:

the ordering unit is used for ordering the audience ratings of all the television programs in the specified time counted by the counting unit;

the obtaining unit is further configured to obtain, after the sorting unit sorts, the audience rating of the television program corresponding to the first audio stream.

20. The server according to claim 19,

the second receiving unit is further configured to receive a first request sent by the user terminal, where the first request carries a first command code and an identifier of the user terminal;

the second sending unit is used for returning the audience rating and the audience ranking of the television program according to the first command code in the first request received by the second receiving unit and the identification of the user terminal, so that the user can obtain the viewing information of the television program;

or,

the second receiving unit is further configured to receive a second request sent by the user terminal, where the second request carries a second command code and an identifier of the user terminal;

the second sending unit is further configured to issue a comment of the user on the television program to a microblog or/and a friend of the user according to a second command code in the second request received by the second receiving unit and the identifier of the user terminal;

or,

the second receiving unit is further configured to receive a third request sent by the user terminal, where the third request carries a third command code, an identifier of the user terminal, and an identifier of a designated user terminal;

the second sending unit is further configured to issue a comment of the user on the television program to a specified user terminal according to a third command code and an identifier of the user terminal, which are carried in a third request received by the second receiving unit;

or,

the second receiving unit is further configured to receive a fourth request sent by the user terminal, where the fourth request carries a fourth command code and an identifier of the user terminal;

the second sending unit is further configured to return the comment of the television program to the user terminal according to a fourth command code and the identifier of the user terminal, which are carried in the fourth request received by the second receiving unit;

or,

the second receiving unit is further configured to receive a fifth request sent by the user terminal, where the fifth request carries a fifth command code, an identifier of the user terminal, and an identifier of the designated user terminal;

and the second sending unit is further configured to return comments of the specified user of the user terminal to the television program to the user terminal according to a fifth command code and the identifier of the user terminal, which are carried in the fifth request received by the second receiving unit.

21. An audience rating survey system, comprising: a user terminal, a server and a television station;

the user terminal is the user terminal according to any one of claims 11 to 14, and the server is the server according to any one of claims 15 to 20.

22. A computer-readable storage medium having a computer program stored thereon, the computer program when executed comprising the steps of:

receiving a television program recording instruction which is being played;

recording the television program;

and sending the recorded television program audio stream to the server, so that the server counts the audience rating of the television program according to the recorded television program audio stream.

23. A computer-readable storage medium having a computer program stored thereon, the computer program when executed comprising the steps of:

receiving a first audio stream sent by a user terminal, wherein the first audio stream is an audio stream of a recorded television program;

acquiring a television program list and a second audio stream corresponding to the television program list from a television station, wherein the second audio stream is an audio stream of a television program acquired from the television station;

performing audio pairing analysis on the first audio stream and the second audio stream, and acquiring a television program name of the first audio stream through the television program list;

storing the television program name in association with the time at which the first audio stream was received;

and counting the audience rating of the television program corresponding to the first audio stream within a specified time.

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