CN102376062A - Television advertisement mobile phone sign-in system and sign-in method thereof - Google Patents
Television advertisement mobile phone sign-in system and sign-in method thereof Download PDFInfo
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- CN102376062A CN102376062A CN2011103473535A CN201110347353A CN102376062A CN 102376062 A CN102376062 A CN 102376062A CN 2011103473535 A CN2011103473535 A CN 2011103473535A CN 201110347353 A CN201110347353 A CN 201110347353A CN 102376062 A CN102376062 A CN 102376062A
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Abstract
A television advertisement mobile phone sign-in system and a sign-in method thereof relate to the technical field of media playing and solve the technical problem of improving the advertising effect. The system comprises a mobile phone, a check-in server and a television; the mobile phone is provided with a sign-in button and a sound pick-up head for picking up an audio signal played by the television, and a wireless network module and a sign-in processing module are arranged in the mobile phone; the mobile phone picks up and records the advertisement audio clip of the advertisement played by the television through the sound pick-up head and the sign-in processing module, the recorded advertisement audio clip is uploaded to the sign-in server through the wireless network module, the sign-in server compares the advertisement audio clip uploaded by the mobile phone with the television advertisement audio which is pre-recorded and then stored in the local, and the detailed information or the sign-in failure information of the advertisement commodity is sent to the mobile phone according to the comparison result. The system and the method provided by the invention can improve the enthusiasm of advertisers for television advertisement.
Description
Technical field
The present invention relates to the media play technology, particularly relate to the register technology of the system and the method for registering thereof of a kind of television advertising mobile phone.
Background technology
Television advertising is the important means of promoting the sale of goods, but the expense of advertising on TV is very expensive, and advertising expenditure all is to charge according to the reproduction time of advertisement; The longer charge of reproduction time is also high more; When therefore advertiser advertises, all can shorten the ad playing duration on TV, so that practice thrift expenses on publicity as far as possible; But shorten the effect of publicity that the ad playing duration can have influence on promotion item; Spectators can only be known the coarse information of promotion item, all can't know detailed description, the bar code of promotion item usually, and sell title, address, phone, selling price, the favor information in each shop of promotion item; The effect of television advertising also can't be estimated by advertiser, also can't formulate effective advertising strategy to different city, places.
Summary of the invention
To the defective that exists in the above-mentioned prior art, technical matters to be solved by this invention provides and a kind ofly can improve television advertising the effect of publicity, the television advertising mobile phone of practicing thrift the television advertising expenses on publicity the register system and the method for registering thereof.
In order to solve the problems of the technologies described above, a kind of television advertising mobile phone provided by the present invention system of registering is characterized in that: comprise mobile phone, register server and televisor;
Said mobile phone is provided with the button of registering, and is used to pick up the pick-up head of the sound signal that televisor plays, and is built-in with wireless network module and the processing module of registering;
The processing module of registering of said mobile phone is provided with data-interface and control signal input port, and its control signal input port connects the button of registering, and its data-interface connects wireless network module;
Said wireless network module connects the server of registering through wireless network, and said pick-up head connects the data-interface of the processing module of registering through an analog-to-digital conversion module.
Further, said mobile phone also is built-in with the GPS locating module that connects its processing module data interface of registering.
Further, also be provided with the button that checks out that connects its processing module control signal input port of registering on the said mobile phone.
The register method of system of television advertising mobile phone provided by the invention is characterized in that:
Advertiser utilizes television for play to have the advertisement of audio frequency, and in the server of registering, is set with the time threshold of registering, and deposits the ad related information and the advertisement audio frequency of institute's advertisement in the server of registering;
When the cellie watches advertisement through televisor, if want to obtain the relevant information of television advertising institute play content, then utilize the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, and the advertisement audio-frequency fragments of being recorded is uploaded to the server of registering;
After the server of registering is received the advertisement audio-frequency fragments that mobile phone uploads; Promptly compare with the advertisement audio frequency of being stored; If the section audio segment in the advertisement audio frequency of the advertisement audio-frequency fragments that mobile phone is uploaded and its storage is complementary, and the duration of the audio-frequency fragments that is complementary is more than or equal to the time threshold of registering that sets, and judges that then this mobile phone registers successfully; Then the ad related information with this advertisement is handed down to mobile phone, otherwise then sends the failure information of registering to mobile phone;
The mobile phone real-time storage ad related information or the failure information of registering that server issues of registering, and output to display screen and show.
Further, mobile phone picks up the audio frequency of televisor institute advertisement through pick-up head, and the audio frequency that pick-up head picked up sends the processing module of registering to after analog to digital conversion;
Be provided with one in the said processing module of registering and check out time threshold, during the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, click the button of registering of mobile phone earlier;
After pressing, the button of registering of mobile phone promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering, and reaches and stops to record after checking out time threshold to recording duration.
Further, mobile phone picks up the audio frequency of televisor institute advertisement through pick-up head, and the audio frequency that pick-up head picked up sends the processing module of registering to after analog to digital conversion;
Said mobile phone is provided with and checks out button, during the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, clicks the button of registering of mobile phone earlier, clicks the button that checks out of mobile phone when stopping to record again;
After pressing, the button of registering of mobile phone promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering; Promptly send one to the processing module of registering after the checking out button and press of mobile phone and check out instruction, the processing module of registering of mobile phone promptly stops to record of advertisement audio-frequency fragments after receiving and checking out instruction.
Further, mobile phone is uploaded to the advertisement audio-frequency fragments of being recorded when registering server, and the processing module of registering of mobile phone connects through the wireless network module and the server of registering earlier, and then the advertisement audio-frequency fragments of being recorded is uploaded to the server of registering.
Further, said embedded in mobile phone has the GPS locating module, and the geographic position that the processing module of registering of mobile phone is obtained mobile phone through the GPS locating module earlier is uploaded to the server of registering through wireless network module with the mobile phone geographic position that is obtained again;
The server of registering judges that mobile phone registers after the success, issues the ad related information relevant with this geographic position to mobile phone according to the mobile phone geographic position of receiving.
Further; When the advertisement audio-frequency fragments that the server of registering is uploaded mobile phone compares with the advertisement audio frequency of being stored; Advertisement audio-frequency fragments of earlier mobile phone being uploaded and the advertisement audio frequency of being stored adopt the volume sampling and the frequency sample of same procedure; Two-dimentional association analysis is carried out in the sampling of advertisement audio-frequency fragments of again mobile phone being uploaded and the advertisement audio frequency of being stored; If the sampling correlation coefficient of the section audio segment in the sampling of the advertisement audio-frequency fragments that mobile phone is uploaded and the advertisement audio frequency of being stored, is promptly assert this section audio segment in mobile phone advertisement audio-frequency fragments of uploading and the advertisement audio frequency of being stored greater than 90% and is complementary;
Wherein, when advertisement audio-frequency fragments that the server of registering is uploaded mobile phone and the advertisement audio frequency of being stored carry out volume sampling and frequency sample, earlier sample is divided into chronologically the subsample of a plurality of 10 seconds durations, and then is taken a sample respectively in each subsample;
Wherein, the volume sampling spot of each subsample is 1000, and adjacent tone measures between the sampling point at interval that duration is 0.01 second;
Wherein, each subsample carry out frequency sample the time, earlier Fourier Tranform is done in the subsample, and then gets 1000 frequency sample points.
Television advertising mobile phone provided by the invention the register system and the method for registering thereof; Advertiser can leave the details of television advertising commodity in the server of registering; The coarse information of a playing advertisements commodity on TV, thus the ad playing duration shortened as much as possible, practice thrift expenses on publicity; Television advertising viewership can obtain the coarse information of television advertising commodity according to television advertising; And mobile phone capable of using obtains the details of interested television advertising commodity from the server of registering, thereby learns the details that brief advertisement can hardly be explained, and makes advertiser can when practicing thrift expenses on publicity, improve the effect of publicity of promotion item.
Description of drawings
Fig. 1 is the register structured flowchart of system of the television advertising mobile phone of the embodiment of the invention.
Embodiment
Below in conjunction with description of drawings embodiments of the invention are described in further detail, but present embodiment is not limited to the present invention, every employing analog structure of the present invention and similar variation thereof all should be listed protection scope of the present invention in.
As shown in Figure 1, a kind of television advertising mobile phone that the embodiment of the invention provided system of registering is characterized in that: comprise mobile phone 1, register server 3 and televisor 2;
Said mobile phone 1 is provided with the button of registering, and is used to pick up the pick-up head of the sound signal that televisor plays, and is built-in with wireless network module and the processing module of registering;
The processing module of registering of said mobile phone 1 is provided with data-interface and control signal input port, and its control signal input port connects the button of registering, and its data-interface connects wireless network module;
Said wireless network module connects the server 3 of registering through wireless network, and said pick-up head connects the data-interface of the processing module of registering through an analog-to-digital conversion module.
In the embodiment of the invention, also be provided with the button that checks out that connects its processing module control signal input port of registering on the said mobile phone 1.
In the embodiment of the invention, said mobile phone 1 also is built-in with the GPS locating module that connects its processing module data interface of registering.
In the embodiment of the invention, said pick-up head is the microphone that mobile phone carries, and said wireless network module is WiFi module or GPRS module, and the said processing module of registering is a singlechip chip.
The register method of system of the television advertising mobile phone of the embodiment of the invention; It is characterized in that: advertiser utilizes televisor 2 to play the advertisement that has audio frequency; And in the server 3 of registering, be set with the time threshold of registering, deposit the ad related information and the advertisement audio frequency of institute's advertisement in the server 3 of registering;
When the cellie watches advertisement through televisor 2; If want to obtain the relevant information of television advertising institute play content; Then mobile phone 1 is placed on televisor 2 for the previous period; Utilize the advertisement audio-frequency fragments of 2 advertisements of mobile phone 1 record TV set, and the advertisement audio-frequency fragments of being recorded is uploaded to the server 3 of registering;
After the server 3 of registering is received the advertisement audio-frequency fragments that mobile phone 1 uploads; Promptly compare with the advertisement audio frequency of being stored; If the section audio segment in the advertisement audio frequency of the advertisement audio-frequency fragments that mobile phone 1 is uploaded and its storage is complementary, and the duration of the audio-frequency fragments that is complementary is more than or equal to the time threshold of registering that sets, and judges that then this mobile phone registers successfully; Then the ad related information with this advertisement is handed down to mobile phone 1, otherwise then sends the failure information of registering to mobile phone 1;
The mobile phone 1 real-time storage ad related information or the failure information of registering that server 3 issues of registering, and output to display screen and show.
In the embodiment of the invention, the method that mobile phone 1 is recorded the advertisement audio-frequency fragments has two kinds;
Record advertisement audio-frequency fragments method 1:
Be provided with one in the said processing module of registering and check out time threshold, during the advertisement audio-frequency fragments of mobile phone 1 record TV set institute advertisement, click the button of registering of mobile phone 1 earlier;
After pressing, the button of registering of mobile phone 1 promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone 1 promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering, and reaches and stops to record after checking out time threshold to recording duration;
Record advertisement audio-frequency fragments method 2:
During the advertisement audio-frequency fragments of mobile phone 1 record TV set institute advertisement, click the button of registering of mobile phone 1 earlier, click the button that checks out of mobile phone 1 when stopping to record again;
After pressing, the button of registering of mobile phone 1 promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone 1 promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering; Promptly send one to the processing module of registering after the checking out button and press of mobile phone 1 and check out instruction, the processing module of registering of mobile phone 1 promptly stops to record of advertisement audio-frequency fragments after receiving and checking out instruction.
In the embodiment of the invention; Mobile phone 1 is uploaded to the advertisement audio-frequency fragments of being recorded when registering server 3; The processing module of registering of mobile phone 1 connects through the wireless network module and the server 3 of registering earlier, and then the advertisement audio-frequency fragments of being recorded is uploaded to the server 3 of registering.
In the embodiment of the invention; Said ad related information comprises the detailed description of promotion item, the bar code of promotion item, the reward voucher of promotion item; And title, address, phone, the selling price in each shop of sale promotion item; The processing module of registering of the mobile phone ad related information that server issues of will registering is stored as promotion item memorandum part; The cellie can check promotion item memorandum part at any time through mobile phone; So that determine whether to buy these commodity of advertisement, when the cellie buys promotion item in the shop, can show the bar code of the promotion item of promotion item memorandum part in the mobile phone and the reward voucher of promotion item in shop cashier's counter; The bar code of the promotion item that the shop cashier can show mobile phone scans, and the reward voucher of the promotion item of showing according to mobile phone is given and bought promotion item person favourable price.
In the embodiment of the invention, after the processing module of registering of mobile phone 1 stopped to record of advertisement audio-frequency fragments, the geographic position that obtains mobile phone 1 through the GPS locating module earlier was uploaded to the server 3 of registering through wireless network module with the mobile phone geographic position that is obtained again;
The server 3 judgement mobile phones 1 of registering are registered after the success; With the detailed description of promotion item, the bar code of promotion item, the reward voucher of promotion item, the title, address, phone, the selling price that reach each shop nearby of selling promotion item are handed down to mobile phone 1 according to the mobile phone geographic position of receiving; Different price and preferential can be made to promotion item to different cities, the consumer in place by advertiser.
In the embodiment of the invention; When the advertisement audio-frequency fragments that the server 3 of registering is uploaded mobile phone 1 compares with the advertisement audio frequency of being stored; Advertisement audio-frequency fragments of earlier mobile phone 1 being uploaded and the advertisement audio frequency of being stored adopt the volume sampling and the frequency sample of same procedure; Two-dimentional association analysis is carried out in the sampling of advertisement audio-frequency fragments of again mobile phone 1 being uploaded and the advertisement audio frequency of being stored; If the sampling correlation coefficient of the section audio segment in the sampling of the advertisement audio-frequency fragments that mobile phone 1 is uploaded and the advertisement audio frequency of being stored, is promptly assert this section audio segment in mobile phone 1 advertisement audio-frequency fragments of uploading and the advertisement audio frequency of being stored greater than 90% and is complementary;
Wherein, when advertisement audio-frequency fragments that the 3 pairs of mobile phones 1 of server of registering are uploaded and the advertisement audio frequency of being stored carry out volume sampling and frequency sample, earlier sample is divided into chronologically the subsample of a plurality of 10 seconds durations, and then is taken a sample respectively in each subsample;
Wherein, the volume sampling spot of each subsample is 1000, and adjacent tone measures between the sampling point at interval that duration is 0.01 second;
Wherein, each subsample carry out frequency sample the time, earlier Fourier Tranform is done in the subsample, and then gets 1000 frequency sample points.
In the embodiment of the invention, the server 3 of registering is a prior art with mobile phone 1 advertisement audio-frequency fragments of uploading and the method that the advertisement audio frequency of being stored compares.
The embodiment of the invention is applicable to whether measure the cellie receives a certain section television advertising that televisor is play, and continues to have received a period of time.
Claims (9)
1. television advertising mobile phone system of registering is characterized in that: comprise mobile phone, register server and televisor;
Said mobile phone is provided with the button of registering, and is used to pick up the pick-up head of the sound signal that televisor plays, and is built-in with wireless network module and the processing module of registering;
The processing module of registering of said mobile phone is provided with data-interface and control signal input port, and its control signal input port connects the button of registering, and its data-interface connects wireless network module;
Said wireless network module connects the server of registering through wireless network, and said pick-up head connects the data-interface of the processing module of registering through an analog-to-digital conversion module.
2. system according to claim 1 is characterized in that: said mobile phone also is built-in with the GPS locating module that connects its processing module data interface of registering.
3. system according to claim 1 is characterized in that: also be provided with the button that checks out that connects its processing module control signal input port of registering on the said mobile phone.
4. according to the register method of system of claim 1 or 2 or 3 described television advertising mobile phones, it is characterized in that:
Advertiser utilizes television for play to have the advertisement of audio frequency, and in the server of registering, is set with the time threshold of registering, and deposits the ad related information and the advertisement audio frequency of institute's advertisement in the server of registering;
When the cellie watches advertisement through televisor, if want to obtain the relevant information of television advertising institute play content, then utilize the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, and the advertisement audio-frequency fragments of being recorded is uploaded to the server of registering;
After the server of registering is received the advertisement audio-frequency fragments that mobile phone uploads; Promptly compare with the advertisement audio frequency of being stored; If the section audio segment in the advertisement audio frequency of the advertisement audio-frequency fragments that mobile phone is uploaded and its storage is complementary, and the duration of the audio-frequency fragments that is complementary is more than or equal to the time threshold of registering that sets, and judges that then this mobile phone registers successfully; Then the ad related information with this advertisement is handed down to mobile phone, otherwise then sends the failure information of registering to mobile phone;
The mobile phone real-time storage ad related information or the failure information of registering that server issues of registering, and output to display screen and show.
5. method according to claim 4 is characterized in that: mobile phone picks up the audio frequency of televisor institute advertisement through pick-up head, and the audio frequency that pick-up head picked up sends the processing module of registering to after analog to digital conversion;
Be provided with one in the said processing module of registering and check out time threshold, during the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, click the button of registering of mobile phone earlier;
After pressing, the button of registering of mobile phone promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering, and reaches and stops to record after checking out time threshold to recording duration.
6. method according to claim 4 is characterized in that: mobile phone picks up the audio frequency of televisor institute advertisement through pick-up head, and the audio frequency that pick-up head picked up sends the processing module of registering to after analog to digital conversion;
Said mobile phone is provided with and checks out button, during the advertisement audio-frequency fragments of mobile phone record TV set institute advertisement, clicks the button of registering of mobile phone earlier, clicks the button that checks out of mobile phone when stopping to record again;
After pressing, the button of registering of mobile phone promptly sends the instruction of registering to the processing module of registering; The processing module of registering of mobile phone promptly begins the audio digital signals that pick-up head sends is recorded as the advertisement audio-frequency fragments after receiving the instruction of registering; Promptly send one to the processing module of registering after the checking out button and press of mobile phone and check out instruction, the processing module of registering of mobile phone promptly stops to record of advertisement audio-frequency fragments after receiving and checking out instruction.
7. method according to claim 4; It is characterized in that: mobile phone is uploaded to the advertisement audio-frequency fragments of being recorded when registering server; The processing module of registering of mobile phone connects through the wireless network module and the server of registering earlier, and then the advertisement audio-frequency fragments of being recorded is uploaded to the server of registering.
8. method according to claim 4; It is characterized in that: said embedded in mobile phone has the GPS locating module; The geographic position that the processing module of registering of mobile phone is obtained mobile phone through the GPS locating module earlier is uploaded to the server of registering through wireless network module with the mobile phone geographic position that is obtained again;
The server of registering judges that mobile phone registers after the success, issues the ad related information relevant with this geographic position to mobile phone according to the mobile phone geographic position of receiving.
9. method according to claim 4; It is characterized in that: when the advertisement audio-frequency fragments that the server of registering is uploaded mobile phone compares with the advertisement audio frequency of being stored; Advertisement audio-frequency fragments of earlier mobile phone being uploaded and the advertisement audio frequency of being stored adopt the volume sampling and the frequency sample of same procedure; Two-dimentional association analysis is carried out in the sampling of advertisement audio-frequency fragments of again mobile phone being uploaded and the advertisement audio frequency of being stored; If the sampling correlation coefficient of the section audio segment in the sampling of the advertisement audio-frequency fragments that mobile phone is uploaded and the advertisement audio frequency of being stored, is promptly assert this section audio segment in mobile phone advertisement audio-frequency fragments of uploading and the advertisement audio frequency of being stored greater than 90% and is complementary;
Wherein, when advertisement audio-frequency fragments that the server of registering is uploaded mobile phone and the advertisement audio frequency of being stored carry out volume sampling and frequency sample, earlier sample is divided into chronologically the subsample of a plurality of 10 seconds durations, and then is taken a sample respectively in each subsample;
Wherein, the volume sampling spot of each subsample is 1000, and adjacent tone measures between the sampling point at interval that duration is 0.01 second;
Wherein, each subsample carry out frequency sample the time, earlier Fourier Tranform is done in the subsample, and then gets 1000 frequency sample points.
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| CN2011103473535A CN102376062A (en) | 2011-07-25 | 2011-11-07 | Television advertisement mobile phone sign-in system and sign-in method thereof |
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| CN2011103473535A CN102376062A (en) | 2011-07-25 | 2011-11-07 | Television advertisement mobile phone sign-in system and sign-in method thereof |
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| CN104469524A (en) * | 2014-12-26 | 2015-03-25 | 陈宗兵 | Implementation method for interactive advertisements |
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Application publication date: 20120314 |