CN106358053A - Statistical method and device for advertisement audience rating - Google Patents
Statistical method and device for advertisement audience rating Download PDFInfo
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- CN106358053A CN106358053A CN201610913685.8A CN201610913685A CN106358053A CN 106358053 A CN106358053 A CN 106358053A CN 201610913685 A CN201610913685 A CN 201610913685A CN 106358053 A CN106358053 A CN 106358053A
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- shake
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/637—Control signals issued by the client directed to the server or network components
- H04N21/6377—Control signals issued by the client directed to the server or network components directed to server
Abstract
The invention discloses a statistical method and a statistical device for advertisement audience rating, and is used for realizing accurate advertisement audience rating statistics and advertisement putting effect information statistics. The method comprises the following steps: obtaining the broadcasting channels and broadcasting periods of an advertisement; setting shake marks in the broadcasting periods of the broadcasting channels; detecting shake actions of a mobile terminal; obtaining channels and programs corresponding to the shake actions; identifying whether the advertisement is in the programs, if so, performing statistics on the shake actions. According to the method, users actually watching the advertisement are acquired by detecting the shake operation of the mobile terminal, so that more accurate audience rating and actual advertisement putting effect can be obtained.
Description
Technical field
The present invention relates to Internet technical field, particularly to a kind of audience rating of advertisement statistical method and device.
Background technology
In recent years, developing rapidly with electronic industry and communication technology, the new industry based on data, speech, video
Business obtains swift and violent development.Microelectric technique, the fast development of computer hardware technique, make the function of terminal become stronger day by day.
With the attention to products propaganda for the enterprise, advertising market there has also been prosperity and development, and advertisement serving policy directly decides advertisement
Throw in the return rate of implementation of strategies implementation status and advertisement, only properly proper advertisement serving policy could meet city of enterprise
The demand of field, makes advertisement delivery effect be maximized.
Effect of advertising, after referring to that enterprise passes through broadcasting media advertisement, target consumer group is by being affected.Advertisement putting is imitated
Fruit is advertisement putting owner and the important information of the common concern of advertisement operators, including the concentration of the target group of advertisement, advertisement
Concern period etc..The existing technology obtaining advertisement delivery effect information is broadly divided into two classes: a class is that dependence commercial audience is artificial
The technology of feedback, such as phone or other media questionnaire survey, audient's handheld electronic information feedback device etc.；Another kind of is analysis
User selects to play the technology of content, such as install user's switching channels information record software in top box of digital machine.And this two
The mode of kind has its weak point, is limited to the impact of anthropic factor and the not comprehensive of statistical sample quantity.
Content of the invention
The present invention provides a kind of audience rating of advertisement statistical method and device, in order to realize accurate audience rating of advertisement statistics and advertisement
Throw in effect information statistics.
The present invention provides a kind of audience rating of advertisement statistical method, comprising:
Obtain broadcast channel and the broadcast slot of advertisement；
Shake labelling in the described broadcast slot setting broadcasting channel；
The shake of shaking mobile terminal is detected is made；
Shake a shake described in acquisition and make corresponding channel and program；
Identify whether described program is described advertisement, if so, the described shake work that shakes is counted.
Preferably, described identification described program whether be described advertisement, if so, to described shake a shake make into
Row statistics, comprising:
The acoustical signal that collection TV programme are play；
Described acoustical signal is converted into audio-frequency fingerprint；
By the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling, described program is advertisement；
The described shake work that shakes is counted.
Preferably, whether the described program of described identification is described advertisement, if so, the described shake work that shakes is counted,
Including:
Obtain the Video attribute information that described channel is play, described Video attribute information includes Video Key word；
Search in the described advertisement shaking the time broadcast that a shake is made to occur in electronic program guides, and obtain described advertisement
Video attribute information, described Video attribute information includes Video Key word；
The Video attribute information of described Video attribute information and described advertisement is matched, if coupling, described program is
Advertisement；
The described shake work that shakes is counted.
Preferably, also include:
Obtain and shake the user data that a shake is made, the history use habit of analysis user；Described user data includes user
Participate in shaking channel, program and the time that a shake is made.
Preferably, described statistics includes: shakes a shake and makees corresponding channel, shakes time, the number of times that a shake is made.
The present invention provides a kind of audience rating of advertisement statistic device, comprising:
Acquisition module, for obtaining broadcast channel and the broadcast slot of advertisement；
Setup module, for shaking labelling in the described broadcast slot setting broadcasting channel；
Detection module, the shake of shaking for mobile terminal is detected is made；
Matching module, makees corresponding channel and program for shaking a shake described in obtaining；
Statistical module, for identifying whether described program is described advertisement, if so, unites to the described shake work that shakes
Meter.
Preferably, described statistical module, comprising:
Collection submodule, for gathering the acoustical signal of TV programme broadcasting；
Transform subblock, for being converted into audio-frequency fingerprint by described acoustical signal；
First matched sub-block, for by the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling,
Then described program is advertisement；
First statistic submodule, for counting to the described shake work that shakes.
Preferably, described statistical module, comprising:
Acquisition submodule, for obtaining the Video attribute information that described channel is play, described Video attribute information includes regarding
Frequency key word；
Search submodule, shake the wide of the time broadcast that a shake work occurs for searching in electronic program guides described
Accuse, and obtain the Video attribute information of described advertisement, described Video attribute information includes Video Key word；
Second matched sub-block, for the Video attribute information of described Video attribute information and described advertisement is matched,
If coupling, described program is advertisement；
Second statistic submodule, for counting to the described shake work that shakes.
Preferably, also include analysis module:
Shake the user data that a shake is made for obtaining, the history use habit of analysis user；Described user data includes
User participates in shaking channel, program and the time that a shake is made.
Preferably, described statistics includes: shakes a shake and makees corresponding channel, shakes time, the number of times that a shake is made.
Some beneficial effects of the embodiment of the present invention may include that
Labelling is shaken in the broadcast slot setting that the present invention passes through to count channel in audience rating of advertisement, and user is detected shakes one
Shake is made, if this shake a shake to make corresponding channel and program to be this advertisement, makees to count to shaking a shake, detects and shake
One shake explains user in actual viewing advertisement, and the demand that this statistical method more meets current consumer assumes differentiation, individual
Property, diversified feature, be not subject to man's activity it is not required that carrying out sample statistics, can obtain more accurately audience ratings and
Advertisement is actual to throw in effect, and the method is more accurate, convenient, and user can be made preferably to participate in advertising programme, mutually simultaneously
Dynamic property is better, improves the actual input effect of advertisement.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
In book, claims and accompanying drawing, specifically noted structure is realizing and to obtain.
Below by drawings and Examples, technical scheme is described in further detail.
Brief description
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for description, the reality with the present invention
Apply example and be used for explaining the present invention together, be not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is a kind of flow chart of audience rating of advertisement statistical method in the embodiment of the present invention；
Fig. 2 is the flow chart of step s105 in a kind of audience rating of advertisement statistical method in the embodiment of the present invention；
Fig. 3 is the flow chart of step s105 in another kind of audience rating of advertisement statistical method in the embodiment of the present invention；
Fig. 4 is a kind of flow chart of audience rating of advertisement statistical method in the embodiment of the present invention one；
Fig. 5 is a kind of block diagram of audience rating of advertisement statistic device in the embodiment of the present invention；
Fig. 6 is the block diagram of statistical module in a kind of audience rating of advertisement statistic device in the embodiment of the present invention；
Fig. 7 is the block diagram of statistical module in another kind of audience rating of advertisement statistic device in the embodiment of the present invention；
Fig. 8 is a kind of block diagram of audience rating of advertisement statistic device in the embodiment of the present invention two.
Specific embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated it will be appreciated that preferred reality described herein
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of flow chart of audience rating of advertisement statistical method in the embodiment of the present invention.As shown in figure 1, the method includes
Following steps s101-s105:
Step s101, obtains broadcast channel and the broadcast slot of advertisement；
Step s102, shakes labelling in the described broadcast slot setting broadcasting channel；
Step s103, the shake of shaking mobile terminal is detected is made；
Step s104, shakes a shake described in acquisition and makees corresponding channel and program；
Step s105, identifies whether described program is described advertisement, if so, the described shake work that shakes is counted.
Technical scheme provided in an embodiment of the present invention, is shaken by counting the broadcast slot setting of channel in audience rating of advertisement
Labelling, the shake of shaking user is detected is made, if this shake a shake to make corresponding channel and program to be this advertisement, to shaking
Action is counted, and detects and shakes a shake and explain user in actual viewing advertisement, this statistical method more meets current consumption
The demand of person assumes differentiation, personalization, diversified feature, is not subject to man's activity it is not required that carrying out sample statistics, permissible
Obtain more accurately audience ratings and advertisement actual input effect, the method is more accurate, convenient, can make user preferably simultaneously
Participate in advertising programme, interactive better, improve the actual input effect of advertisement.
In one embodiment, as shown in Fig. 2 step s105 can be embodied as following steps s201-s204:
Step s201, the acoustical signal that collection TV programme are play；
Step s202, described acoustical signal is converted into audio-frequency fingerprint；
Step s203, by the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling, described program
For advertisement；
Step s204, counts to the described shake work that shakes.
Technical scheme provided in an embodiment of the present invention, carries out the identification of advertisement using audio-frequency fingerprint, will shake a shake and oppose
The television broadcast sounds signal answered is converted to audio-frequency fingerprint, and it is right that the audio-frequency fingerprint of this audio-frequency fingerprint and advertising programme signal is carried out
Ratio coupling, the method can easily and quickly identify programme signal.For example, the audio frequency of the acoustical signal that collection TV programme are play
Fingerprint is a, and the audio-frequency fingerprint of advertisement to be counted is a', and audio-frequency fingerprint a is mated with the audio-frequency fingerprint a' of advertisement, then shake a shake and make
Corresponding program is advertisement, shakes a shake to this and makees to count, obtains the input effect information of advertisement.
In one embodiment, as shown in figure 3, step s105 can be embodied as following steps s301-s304:
Step s301, obtains the Video attribute information that described channel is play, and described Video attribute information includes Video Key
Word；
Step s302, searches in the described advertisement shaking the time broadcast that a shake is made to occur in electronic program guides, and obtains
Take the Video attribute information of described advertisement, described Video attribute information includes Video Key word；
Step s303, the Video attribute information of described Video attribute information and described advertisement is matched, if coupling, institute
Stating program is advertisement；
Step s304, counts to the described shake work that shakes.
Technical scheme provided in an embodiment of the present invention, shakes, by obtaining, the video genus that operation time of origin channel broadcasts
Property information, search and shake, described, the advertisement that the time that operation occurs broadcasts in electronic program guides, and obtain this advertisement
Video attribute information, the Video attribute information of Video attribute information and this advertisement is matched, if coupling, this program is wide
Accuse, the described shake work that shakes is counted.For example, obtain channel Video Key word, search electronic program guides in this when
Between the advertisement broadcasted of section plan, and obtain the Video Key word of this advertisement, if the Video Key word getting and the electronics searched
Video Key word in program guide matches, and the advertisement that should broadcast in electronic program guides is actual to broadcast, and this program is
Advertisement, counts to the described shake work that shakes.
In one embodiment, a kind of audience rating of advertisement statistical method also includes:
Obtain and shake the user data that a shake is made, the history use habit of analysis user；Described user data includes user
Participate in shaking channel, program and the time that a shake is made.
Technical scheme provided in an embodiment of the present invention, participates in shaking the frequency that a shake is made by obtaining the user shaking a shake work
Road, program and time etc., analyze the history use habit of this user, for example, analysis obtains user a and often participates in infant food
The advertising programme of class, that is, user a is potential infant food class client, can recommend like product and related category to user a
Product, user a be advertised product potential customers, if by analyze more in the potential customers of regional b, can increase in area
The input dynamics of this advertisement of b, reaches the advertisement delivery effect of orientation.
In one embodiment, described statistics includes: shakes a shake and makees corresponding channel, shakes time, secondary that a shake is made
Number.
Technical scheme provided in an embodiment of the present invention, makees corresponding channel to shaking a shake, shakes time, secondary that a shake is made
Number is counted, and is shaken a shake and is made corresponding channel, time and number of times by collection, obtain user watch advertisement channel, when
Between section and number, can get advertisement which channel and time period input effect preferably, and then adjust advertisement serving policy, with
Reach optimal advertisement delivery effect.
Below by specific embodiment, audience rating of advertisement statistical method provided in an embodiment of the present invention to be described.
Embodiment one
Fig. 4 is a kind of flow chart of audience rating of advertisement statistical method in the embodiment of the present invention one.As shown in figure 4, including following
Step s401-s409:
Step s401, obtains broadcast channel and the broadcast slot of advertisement；
Step s402, shakes labelling in the described broadcast slot setting broadcasting channel；
Step s403, the shake of shaking mobile terminal is detected is made；
Step s404, shakes a shake described in acquisition and makees corresponding channel and program；
Step s405, the acoustical signal that collection TV programme are play；
Step s406, described acoustical signal is converted into audio-frequency fingerprint；
Step s407, by the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling, described program
For advertisement；
Step s408, counts to the described shake work that shakes；
Step s409, obtains and shakes the user data that a shake is made, the history use habit of analysis user；Described user data
Participate in shaking channel, program and the time that a shake is made including user.
Technical scheme provided in an embodiment of the present invention, increases the mark shaking in the channel that advertisement is broadcasted and broadcast slot
Note, the labelling that this shakes can implement whole broadcast slot；In this broadcast slot, obtain the number of the user participating in shaking
According to being counted according to this data.User participates in shaking, and illustrates that user, in actual viewing advertisement, can obtain more accurately
Audience ratings and advertisement actual input effect.Make corresponding channel to shaking a shake simultaneously, shake the time that a shake makees, number of times is carried out
Statistics, is shaken a shake and is made corresponding channel, time and number of times by collection, obtain user watch the channel of advertisement, the time period and
Number, the input effect that can get advertisement in which channel and time period is best, and then adjusts advertisement serving policy, to reach
Good advertisement delivery effect.
A kind of audience rating of advertisement statistical method providing corresponding to above-described embodiment, the embodiment of the present invention also provides a kind of advertisement
Viewership statistics device, as shown in Figure 5, comprising:
Acquisition module 501, for obtaining broadcast channel and the broadcast slot of advertisement；
Setup module 502, for shaking labelling in the described broadcast slot setting broadcasting channel；
Detection module 503, the shake of shaking for mobile terminal is detected is made；
Matching module 504, makees corresponding channel and program for shaking a shake described in obtaining；
Statistical module 505, for identifying whether described program is described advertisement, is if so, carried out to the described shake work that shakes
Statistics.
In one embodiment, as shown in fig. 6, described statistical module 505, comprising:
Collection submodule 601, for gathering the acoustical signal of TV programme broadcasting；
Transform subblock 602, for being converted into audio-frequency fingerprint by described acoustical signal；
First matched sub-block 603, for the audio-frequency fingerprint of described audio-frequency fingerprint and advertising programme signal is contrasted, if
Join, then described program is advertisement；
First statistic submodule 604, for counting to the described shake work that shakes.
In one embodiment, as shown in fig. 7, described statistical module 505, comprising:
Acquisition submodule 701, for obtaining the Video attribute information that described channel is play, described Video attribute information includes
Video Key word；
Search submodule 702, shake a shake and make what time of occurring broadcasted described for searching in electronic program guides
Advertisement, and obtain the Video attribute information of described advertisement, described Video attribute information includes Video Key word；
Second matched sub-block 703, for by the Video attribute information phase of described Video attribute information and described advertisement
Join, if coupling, described program is advertisement；
Second statistic submodule 704, for counting to the described shake work that shakes.
In one embodiment, also include analysis module:
Shake the user data that a shake is made for obtaining, the history use habit of analysis user；Described user data includes
User participates in shaking channel, program and the time that a shake is made.
In one embodiment, described statistics includes: shakes a shake and makees corresponding channel, shakes time, secondary that a shake is made
Number.
Below by specific embodiment, audience rating of advertisement statistic device provided in an embodiment of the present invention to be described.
Embodiment two
Fig. 8 is a kind of block diagram of audience rating of advertisement statistic device in the embodiment of the present invention two.As shown in Figure 8, comprising:
Acquisition module 801, for obtaining broadcast channel and the broadcast slot of advertisement；
Setup module 802, for shaking labelling in the described broadcast slot setting broadcasting channel；
Detection module 803, the shake of shaking for mobile terminal is detected is made；
Matching module 804, makees corresponding channel and program for shaking a shake described in obtaining；
Collection submodule 805, for gathering the acoustical signal of TV programme broadcasting；
Transform subblock 806, for being converted into audio-frequency fingerprint by described acoustical signal；
First matched sub-block 807, for the audio-frequency fingerprint of described audio-frequency fingerprint and advertising programme signal is contrasted, if
Join, then described program is advertisement；
First statistic submodule 808, for counting to the described shake work that shakes；
Analysis module 809, shakes, for obtaining, the user data that a shake is made, the history use habit of analysis user；Described
User data includes user and participates in shaking channel, program and the time that a shake is made.
Audience rating of advertisement statistic device provided in an embodiment of the present invention, increases in the channel that advertisement is broadcasted and broadcast slot and shakes
One labelling shaking, the labelling that this shakes can implement whole broadcast slot；In this broadcast slot, obtain the use participating in shaking
The data at family, is counted according to this data.User participates in shaking, and illustrates that user, in actual viewing advertisement, can obtain more
Accurately audience ratings and advertisement actual input effect.Make corresponding channel to shaking a shake simultaneously, shake time that a shake makees, secondary
Number is counted, and is shaken a shake and is made corresponding channel, time and number of times by collection, obtain user watch advertisement channel, when
Between section and number, can get advertisement which channel and time period input effect preferably, and then adjust advertisement serving policy, with
Reach optimal advertisement delivery effect.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or the reality combining software and hardware aspect
Apply the form of example.And, the present invention can be using in one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is the flow process with reference to method according to embodiments of the present invention, equipment (system) and computer program
Figure and/or block diagram are describing.It should be understood that can be by each stream in computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processor instructing general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device is to produce
A raw machine is so that produced for reality by the instruction of computer or the computing device of other programmable data processing device
The device of the function of specifying in present one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing device with spy
Determine in the computer-readable memory that mode works so that the instruction generation inclusion being stored in this computer-readable memory refers to
Make the manufacture of device, this command device realize in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function of specifying in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that counting
On calculation machine or other programmable devices, execution series of operation steps to be to produce computer implemented process, thus in computer or
On other programmable devices, the instruction of execution is provided for realizing in one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function of specifying in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out the various changes and modification essence without deviating from the present invention to the present invention
God and scope.So, if these modifications of the present invention and modification belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprise these changes and modification.
Claims (10)
1. a kind of audience rating of advertisement statistical method is it is characterised in that include:
Obtain broadcast channel and the broadcast slot of advertisement；
Shake labelling in the described broadcast slot setting broadcasting channel；
The shake of shaking mobile terminal is detected is made；
Shake a shake described in acquisition and make corresponding channel and program；
Identify whether described program is described advertisement, if so, the described shake work that shakes is counted.
2. the method for claim 1 is it is characterised in that whether the described program of described identification is described advertisement, if so, right
The described shake work that shakes is counted, comprising:
The acoustical signal that collection TV programme are play；
Described acoustical signal is converted into audio-frequency fingerprint；
By the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling, described program is advertisement；
The described shake work that shakes is counted.
3. the method for claim 1 is it is characterised in that whether the described program of described identification is described advertisement, if so, right
The described shake work that shakes is counted, comprising:
Obtain the Video attribute information that described channel is play, described Video attribute information includes Video Key word；
Search in the described advertisement shaking the time broadcast that a shake is made to occur in electronic program guides, and obtain regarding of described advertisement
Frequency attribute information, described Video attribute information includes Video Key word；
The Video attribute information of described Video attribute information and described advertisement is matched, if coupling, described program is advertisement；
The described shake work that shakes is counted.
4. the method for claim 1 is it is characterised in that also include:
Obtain and shake the user data that a shake is made, the history use habit of analysis user；Described user data includes user and participates in
Shake channel, program and the time that a shake is made.
5. the method for claim 1 is it is characterised in that described statistics includes: shakes a shake and makees corresponding channel, shakes one
The time of shake work, number of times.
6. a kind of audience rating of advertisement statistic device is it is characterised in that include:
Acquisition module, for obtaining broadcast channel and the broadcast slot of advertisement；
Setup module, for shaking labelling in the described broadcast slot setting broadcasting channel；
Detection module, the shake of shaking for mobile terminal is detected is made；
Matching module, makees corresponding channel and program for shaking a shake described in obtaining；
Statistical module, for identifying whether described program is described advertisement, if so, counts to the described shake work that shakes.
7. device as claimed in claim 6 is it is characterised in that described statistical module, comprising:
Collection submodule, for gathering the acoustical signal of TV programme broadcasting；
Transform subblock, for being converted into audio-frequency fingerprint by described acoustical signal；
First matched sub-block, for by the audio-frequency fingerprint contrast of described audio-frequency fingerprint and advertising programme signal, if coupling, institute
Stating program is advertisement；
First statistic submodule, for counting to the described shake work that shakes.
8. device as claimed in claim 6 is it is characterised in that described statistical module, comprising:
Acquisition submodule, for obtaining the Video attribute information that described channel is play, described Video attribute information includes video and closes
Keyword；
Search submodule, for searching in the described advertisement shaking the time broadcast that a shake is made to occur in electronic program guides, and
Obtain the Video attribute information of described advertisement, described Video attribute information includes Video Key word；
Second matched sub-block, for the Video attribute information of described Video attribute information and described advertisement is matched, if
Join, then described program is advertisement；
Second statistic submodule, for counting to the described shake work that shakes.
9. device as claimed in claim 6 is it is characterised in that also include analysis module:
Shake the user data that a shake is made for obtaining, the history use habit of analysis user；Described user data includes user
Participate in shaking channel, program and the time that a shake is made.
10. device as claimed in claim 6 is it is characterised in that described statistics includes: shakes a shake and makees corresponding channel, shakes
The time of one shake work, number of times.
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| CN201610913685.8A CN106358053A (en) | 2016-10-19 | 2016-10-19 | Statistical method and device for advertisement audience rating |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110460884A (en) * | 2018-05-07 | 2019-11-15 | 精硕科技（北京）股份有限公司 | The monitoring method and device that advertisement is launched |
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| Publication number | Priority date | Publication date | Assignee | Title |
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