CN103489119A - Advertisement monitoring method, device and system - Google Patents
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- CN103489119A CN103489119A CN201310442168.3A CN201310442168A CN103489119A CN 103489119 A CN103489119 A CN 103489119A CN 201310442168 A CN201310442168 A CN 201310442168A CN 103489119 A CN103489119 A CN 103489119A
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Abstract
The embodiment of the invention provides an advertisement monitoring method. The method comprises the steps that audio recording and/or video recording are/is conducted on an advertisement when a user listens to and/or watches the advertisement; the recorded audio and/or video are/is sent to an advertiser corresponding to the advertisement through a communication tool, statistics of broadcasting rating and/or audience rating by the advertiser is facilitated, and the purpose that the broadcasting rating and/or audience rating are/is monitored efficiently and accurately is achieved. In addition, the embodiment of the invention further provides an advertisement monitoring device and system.
Description
Technical field
Embodiments of the present invention relate to the monitoring field, and more specifically, embodiments of the present invention relate to a kind of monitoring of the advertisement method, Apparatus and system.
Background technology
The embodiments of the present invention that be intended to for stating in claims this part provide background or context.Description herein can comprise the concept that can probe into, but the concept of having expected or having probed into not necessarily.Therefore, unless at this, point out, otherwise for the application's instructions and claims, be not prior art in the content of describing in this part, and not because be included in just admit it is prior art in this part.
Advertisement, be for certain specific needs, by the media of certain forms, as TV, broadcast, internet platform, open and widely to the publicity measures of public's transmission of information.Throw in the advertizer of advertisement in order to determine the effect of advertisement, usually can be monitored the audience ratings/audience rating of advertisement.
The method of monitoring audience rating of advertisement rate/audience rating at present commonly used has two kinds:
A kind of is diary method, by selected sample family, fills in the situation of listening to/watch advertisement in the diary card, then adds up the acquisition user by the diary card of manually the sample family regularly being submitted and listen to/watch the data of advertisement.This method is filled in the situation of listening to/watch advertisement by user oneself, can guarantee that the user has listened to/watched relevant advertisements really, monitoring result is relatively accurate, but fill in the diary calorie requirement by the user, spends certain manpower the diary card is collected, added up, and efficiency is lower;
Another kind is advertisement measuring instrument method, presses specific start button on telepilot at the sample family and starts to during pressing specific conclusion button, and measuring instrument can get off all information storage that teleview, and by telephone wire, is sent to central computer.Although this method efficiency improves, can not guarantee to be pressed during conclusion button is pressed at specific start button, the sample family is necessarily kept and seen relevant advertisements before televisor, and therefore, monitoring result is not accurate enough.
Summary of the invention
Therefore in the prior art, how can high-level efficiency monitor audience rating of advertisement rate/audience rating be very bothersome problem.
For this reason, be starved of a kind of monitoring of the advertisement method, to realize the purpose of high-level efficiency monitor audience rating of advertisement rate/audience rating.
In the present context, the embodiments of the present invention expectation provides a kind of monitoring of the advertisement method, Apparatus and system.
In the first aspect of embodiment of the present invention, a kind of monitoring of the advertisement method is provided, for example, can comprise: when the user listens to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record; By means of communication, recorded audio frequency and/or video are sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
In the second aspect of embodiment of the present invention, a kind of monitoring of the advertisement system is provided, for example, can comprise: record module, be configured for when the user listens to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record; Communication module, be configured for by means of communication recorded audio frequency and/or video sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
In the third aspect of embodiment of the present invention, another kind of monitoring of the advertisement method is provided, for example, can comprise: receive audio frequency and/or video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record obtain; According to received audio frequency and/or video, carry out the statistics of audience rating and/or audience ratings.
In the fourth aspect of embodiment of the present invention, another kind of monitoring of the advertisement device is provided, for example, can comprise: receiving element, be configured for and receive audio frequency and/or the video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record obtain; Statistic unit, be configured for according to received audio frequency and/or video, carries out the statistics of audience rating and/or audience ratings.
Monitoring of the advertisement method according to embodiment of the present invention, Apparatus and system, can be when the user listens to and/or watch advertisement, advertisement is carried out to audio recording and/or video record, therefore, the audio frequency of recording and/or video can confirm that the user listens to and/or watch advertisement, because the audio frequency by recorded and/or video send to advertizer corresponding to advertisement by means of communication, therefore, the advertizer collects and just can obtain audio frequency and/or the video that situation was listened to/watched in true reflection advertisement without manually registering one's residence, and carry out the statistics of audience rating and/or audience ratings according to received audio frequency and/or video, realize the purpose of high-level efficiency monitor audience rating of advertisement rate/audience rating.
summary of the invention
Problem that can't high-level efficiency monitor audience rating of advertisement rate/audience rating for prior art, the inventor finds when the user listens to and/or watch advertisement, advertisement is carried out to audio recording and/or the resulting audio frequency of video record and/or video and can confirm that the user truly sees and/or hears advertisement, therefore, recorded audio frequency and/or video can be guaranteed to the accurate of detected audience rating of advertisement rate/audience rating as the data for calculating audience rating/audience ratings, and, the audio frequency that to be recorded and/or video send to advertizer corresponding to described advertisement by means of communication, without the data of listening to/watching that artificially collect advertisement, efficiency is relatively high.
After having introduced ultimate principle of the present invention, lower mask body is introduced various non-limiting embodiment of the present invention.
the application scenarios overview
At first with reference to figure 2, embodiment of the present invention can be applied in intelligent mobile terminal 201 as shown in Figure 2, this intelligent mobile terminal 201 can comprise advertisement is carried out to the function of audio recording and/or video record and the means of communication 202 that recorded audio frequency and/or video is sent to advertizer corresponding to described advertisement, wherein, advertisement is carried out to audio recording and/or video record can trigger in described means of communication 202.
Certainly can also there be other to be applicable to application scenarios of the present invention, do not limited in the present invention.
one of illustrative methods
Below in conjunction with the application scenarios of Fig. 2, be described with reference to Figure 3 one of monitoring of the advertisement method according to exemplary embodiment of the invention.It should be noted that above-mentioned application scenarios is only to illustrate for the ease of understanding spirit of the present invention and principle, embodiments of the present invention are unrestricted in this regard.On the contrary, any scene that embodiments of the present invention can be applied to be suitable for.
Referring to Fig. 3, one of a kind of monitoring of the advertisement method provided for the embodiment of the present invention.For example, as shown in the figure, this embodiment can comprise:
S310, when the user listens to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record;
Wherein, when the user listens to and/or watch advertisement, described advertisement is carried out to the specific implementation of audio recording and/or video record and do not limit, for example, describedly advertisement is carried out to audio recording can utilize the sound-recording function of JICQ to realize.As be intelligent mobile terminal as shown in Figure 2, JICQ 202 wherein can be this JICQ of credulity, and wherein the sound-recording function of JICQ can be that " pin and speak " 203 these sound-recording functions shown in Fig. 2 are realized; Perhaps,
Again for example, describedly advertisement is carried out to audio recording can utilize the sound-recording function of terminal device to realize.As be the intelligent mobile terminal that carries sound-recording function as shown in Figure 2, can be also other any terminal devices, for example, traditional sound-track engraving apparatus, with legacy telephony equipment of sound-recording function etc.; Perhaps,
Again for example, describedly advertisement is carried out to video record can utilize the recording function of terminal device to realize.As be the intelligent mobile terminal that carries video recording/camera function as shown in Figure 2, can be also other any terminal devices, for example, traditional video recorder etc.
S320, by means of communication, recorded audio frequency and/or video are sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
Wherein, the means of communication that can adopt can be the JICQ such as online exchanges Network Based such as " credulities ", also can adopt traditional meanss of communication such as phone, or any other can send the means of communication of audio frequency and/or video, do not limited in the present invention.
It should be noted that, in embodiments of the present invention, the advertizer carries out the concrete methods of realizing of the statistics of audience rating and/or audience ratings can be according to advertizer's need to arrange monitoring of the advertisement voluntarily, for example, the advertizer can listen to/watch number of times to advertisement and adds first-class when receiving audio frequency and/or video.
The method that the application embodiment of the present invention provides, due to when the user listens to and/or watch advertisement, advertisement is carried out to audio recording and/or video record, therefore, the audio frequency of recording and/or video can confirm that the user listens to and/or watch advertisement, because the audio frequency by recorded and/or video send to advertizer corresponding to advertisement by means of communication, therefore, the advertizer collects and just can obtain audio frequency and/or the video that situation was listened to/watched in true reflection advertisement without manually registering one's residence, and carry out the statistics of audience rating and/or audience ratings according to received audio frequency and/or video, realize the purpose of high-level efficiency monitor audience rating of advertisement rate/audience rating.
It should be noted that, the adaptable scene of monitoring of the advertisement method that the embodiment of the present invention provides is not limit.For example, can be applied on intelligent mobile terminals such as smart mobile phone, ipad, described intelligent mobile terminal comprises audio/video recording function and means of communication; Also can be applied on the system that comprises a plurality of equipment, for example described system can be comprised of by the terminal device as " credulity " the terminal device with audio/video recording function and the JICQ that online exchange Network Based has been installed, perhaps, for example described system can be comprised of the terminal device with audio/video recording function and black phone; Perhaps can be applied in any other possible application scenarios, do not limited in the present invention.
Below, in conjunction with following several embodiment, the inventive method is described in detail.
(embodiment mono-), in a kind of possible implementation, can carry out audio recording to advertisement, by means of communication, recorded audio frequency is sent to advertizer corresponding to advertisement.
For example, the audio recording in this embodiment can utilize the JICQ of online exchange Network Based to realize, this embodiment can comprise:
When the user listens to and/or watch advertisement, utilize JICQ for example the sound-recording function of " credulity " as " pin and speak ", advertisement is carried out to audio recording, wherein said JICQ can also be selected in response to the user contact person before audio recording in address list, the advertizer corresponding as described advertisement using described contact person;
By described JICQ, recorded audio frequency is sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
Again for example, the sound-recording function that the audio recording in this embodiment can utilize terminal device to carry is realized.For example, this terminal device can be intelligent mobile terminal, traditional sound-track engraving apparatus etc., and this embodiment can comprise:
When the user listens to and/or watch advertisement, utilize the sound-recording function of terminal device to carry out audio recording to advertisement;
File transmitting function by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers file transmitting function in response to the user, receive the audio frequency that the user submits to, described audio frequency is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
E-mail function by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers e-mail function in response to the user, receive the audio frequency that the user submits to attachment version, described audio frequency is sent to advertizer corresponding to described advertisement with the annex of described Email; Perhaps,
Means of communication by telephony feature is provided as traditional phone, mobile phone etc. audio frequency is sent to as described in advertizer corresponding to advertisement, wherein, the described means of communication of telephony feature that provides is connected the advertizer's corresponding with described advertisement phone in response to the user, in phone, to described advertisement, corresponding advertizer plays described audio frequency.
Again for example, when by JICQ, described audio frequency being sent to advertizer corresponding to described advertisement, and advertizer corresponding to described advertisement be not while being the user of described JICQ, can described audio frequency be sent to advertizer corresponding to described advertisement by the telephone message function of JICQ, wherein, described JICQ triggers the telephone message function in response to the user, sends to advertizer corresponding to described advertisement using described audio frequency as telephone message.
(embodiment bis-) in possible implementation, can carry out video record at another kind to advertisement, by means of communication, recorded video are sent to advertizer corresponding to advertisement.
For example, the video record in this embodiment for example can utilize terminal device, the recording function realization of the intelligent mobile terminals such as traditional video recorder, mobile phone, ipad, and this embodiment can comprise:
When the user listens to and/or watch advertisement, utilize terminal device to carry out video record to described advertisement;
File transmitting function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers file transmitting function in response to the user, receive the video that the user submits to, described video is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
Video linkage function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers in response to the user function that video connects, set up video with described advertizer and be connected, described video is connected to described advertizer and plays by described video; Perhaps,
E-mail function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers e-mail function in response to the user, receive the video that the user submits to attachment version, described video is sent to advertizer corresponding to described advertisement with the annex of described Email.
Again for example, when the user listens to and/or watch advertisement, utilize JICQ for example the video record function of " credulity " advertisement is carried out to video record, wherein said JICQ can also be selected in response to the user contact person before video record in address list, the advertizer corresponding as described advertisement using described contact person;
By described JICQ, recorded video is sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience ratings.
It should be noted that, it can be a frame video that the embodiment of the present invention is carried out the video that video record obtains, and namely photo, can be also the successive frame video, do not limited in the present invention.
(embodiment tri-) are at another in possible implementation, may be after once recording advertisement for the user, repeat to send audio frequency and/or video causes audience rating/audience rating statistical mistake by means of communication to the advertizer, this embodiment can also embed the recording time label in described audio frequency and/or video, so that described advertizer is before the statistics of carrying out audience rating and audience ratings, the recording time of the audio frequency of current reception and/or video and the recording time of the audio frequency received from described user before and/or video are compared, if identical, return and forbid repeating the message sent to described user, and audio frequency and/or the video of ignoring current reception, if different, permission is added up audio frequency and/or the video of current reception.
(embodiment tetra-) are at another in possible implementation, the public account or the public mailbox that on means of communication, provide can be provided, recorded audio frequency and/or video are sent to public account and/or the server corresponding to public mailbox of means of communication configuration, make server after receiving described audio frequency and/or video, according to obtained audio frequency and/or video, automatically identify the advertizer of described advertisement, described audio frequency and/or video are sent to described advertizer.
Particularly, for example, can make server extract the advertisement unique identification that this document name is carried from the filename of audio frequency and/or video, inquire advertizer corresponding to described advertisement unique identification, described audio frequency and/or video are sent to described advertizer; Perhaps, can make server carry out speech recognition by the audio frequency to obtained and extract key word, inquire the advertizer that described key word is corresponding, described audio frequency and/or video are sent to described advertizer.
example system
After one of method of having introduced exemplary embodiment of the invention, next, with reference to the monitoring of the advertisement system of 4 pairs of exemplary embodiment of the invention of figure, describe in detail.
A kind of monitoring of the advertisement system architecture schematic diagram that the embodiment of the present invention shown in Figure 4 provides.This as shown in the figure, for example, this embodiment can comprise:
The device that the application embodiment of the present invention provides, can be when the user listens to and/or watch advertisement owing to recording module 410, described advertisement is carried out to audio recording and/or video record, therefore, the audio frequency of recording and/or video can confirm that the user listens to and/or watch advertisement, therefore, communication module 420 sends to advertizer's audio frequency and/or video to make the advertizer collect and just can obtain audio frequency and/or the video that situation was listened to/watched in true reflection advertisement without registering one's residence by means of communication, and carry out the statistics of audience rating and/or audience ratings according to received audio frequency and/or video, realize monitoring expeditiously the purpose of audience rating of advertisement rate/audience rating.
Below in conjunction with following several embodiment, system of the present invention is described in detail.
(embodiment five), in a kind of possible realization, record module and can be configured for advertisement is carried out to audio recording, and communication module can be configured for the calling communication instrument recorded audio frequency is sent to advertizer corresponding to advertisement.
For example, the described module 410 of recording, specifically can be configured for utilize JICQ for example the sound-recording function of " credulity " realize advertisement is carried out to audio recording.In this implementation, at described JICQ, before audio recording, described JICQ can be selected the contact person in response to described user in address list, the advertizer corresponding as described advertisement using described contact person.
Again for example, the described module 410 of recording, specifically can be configured for the sound-recording function that utilizes terminal device such as intelligent mobile terminal, traditional sound-track engraving apparatus etc. and realize advertisement is carried out to audio recording.
In this implementation, wherein, described communication module 420, the file transmitting function that specifically can be configured for by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers file transmitting function in response to the user, receives the audio frequency that the user submits to, and described audio frequency is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps, the e-mail function that can be configured for by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers e-mail function in response to the user, receive the audio frequency that the user submits to attachment version, described audio frequency is sent to advertizer corresponding to described advertisement with the annex of described Email; Perhaps, the means of communication that can be configured for by telephony feature is provided sends to advertizer corresponding to described advertisement by audio frequency, wherein, the described means of communication of telephony feature that provides is connected the advertizer's corresponding with described advertisement phone in response to the user, in phone, to described advertisement, corresponding advertizer plays described audio frequency.
Again for example, described communication module 420, specifically can be configured for by JICQ described audio frequency is sent to advertizer corresponding to described advertisement, wherein, if advertizer corresponding to described advertisement is not the user of described JICQ, described JICQ triggers the telephone message function in response to the user, sends to advertizer corresponding to described advertisement using described audio frequency as telephone message.
(embodiment six) at another kind in possible realization, records module 410 and can be configured for advertisement is carried out to video record, and communication module 420 can be configured for by means of communication recorded video is sent to advertizer corresponding to advertisement.
In this implementation, record module 410 if described and be configured for the recording function that utilizes terminal device and realize advertisement is carried out to video record:
Described communication module 420, the file transmitting function that can be configured for by JICQ sends to advertizer corresponding to described advertisement by described video, wherein said JICQ triggers file transmitting function in response to the user, receive the video that the user submits to, described video is sent to advertizer corresponding to described advertisement with the file transfer form;
Perhaps,
Described communication module 420, the video linkage function that can be configured for by JICQ sends to advertizer corresponding to described advertisement by described video, wherein said JICQ triggers in response to the user function that video connects, set up video with described advertizer and be connected, described video is connected to described advertizer and plays by described video; Perhaps,
Described communication module 420, the e-mail function that can be configured for by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers e-mail function in response to the user, receive the video that the user submits to attachment version, described video is sent to advertizer corresponding to described advertisement with the annex of described Email.
(embodiment seven) are at another in possible realization, may be after once recording advertisement for the user, repeat to send audio frequency and/or video causes audience rating/audience rating statistical mistake by means of communication to the advertizer, this embodiment can also comprise: time tag module 430, can be configured for and embed the recording time label in described audio frequency and/or video, so that described advertizer is before the statistics of carrying out audience rating and audience ratings, the recording time of the audio frequency of current reception and/or video and the recording time of the audio frequency received from described user before and/or video are compared, if identical, return and forbid repeating the message sent to described user, and audio frequency and/or the video of ignoring current reception, if different, permission is added up audio frequency and/or the video of current reception.
(embodiment eight) are at another in possible implementation, communication module 420 can be configured for, and public account or the public mailbox provided on means of communication is provided, recorded audio frequency and/or video are sent to public account and/or the server corresponding to public mailbox of means of communication configuration, make server after receiving described audio frequency and/or video, according to obtained audio frequency and/or video, automatically identify the advertizer of described advertisement, described audio frequency and/or video are sent to described advertizer.
Particularly, for example, wherein said communication module 420, can be configured for and by means of communication, described audio frequency and/or video be sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that server extracts the advertisement unique identification that this document name is carried from the filename of audio frequency and/or video, inquire advertizer corresponding to described advertisement unique identification, described audio frequency and/or video are sent to described advertizer.
Again for example, wherein said communication module 420, can be configured for and by means of communication, described audio frequency and/or video be sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that carrying out speech recognition by the audio frequency to obtained, server extracts key word, inquire the advertizer that described key word is corresponding, described audio frequency and/or video are sent to described advertizer.
two of illustrative methods
Below, then be described with reference to Figure 5 according to two of the monitoring of the advertisement method of exemplary embodiment of the invention.
Referring to Fig. 5, two of the process flow diagram of a kind of monitoring of the advertisement method provided for the embodiment of the present invention.For example, as shown in the figure, this embodiment can comprise:
S510, receive audio frequency and/or video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record acquisition;
S520, according to received audio frequency and/or video, carry out the statistics of audience rating and/or audience ratings.
The method that the application embodiment of the present invention provides, because the advertizer is the video and/or audio received by means of communication, and described audio frequency and/or video are when the user listens to and/or watch advertisement, advertisement is carried out to audio recording and/or video record obtain, therefore, the advertizer collects and just can obtain audio frequency and/or the video that situation was listened to/watched in true reflection advertisement without manually registering one's residence, and carry out the statistics of audience rating and/or audience ratings according to received audio frequency and/or video, realize the purpose of high-level efficiency monitor audience rating of advertisement rate/audience rating.
It should be noted that, in embodiments of the present invention, the advertizer carries out the concrete methods of realizing of the statistics of audience rating and/or audience ratings can be according to advertizer's need to arrange monitoring of the advertisement voluntarily, for example, the advertizer can listen to/watch number of times to advertisement and adds first-class when receiving audio frequency and/or video.Do not limited in the present invention.
exemplary means
The method of having introduced exemplary embodiment of the invention two after, next, with reference to the monitoring of the advertisement device of 6 pairs of exemplary embodiment of the invention of figure, describe in detail.
A kind of monitoring of the advertisement apparatus structure schematic diagram that the embodiment of the present invention shown in Figure 6 provides.As shown in the figure, for example, this embodiment can comprise:
Receiving element 610, can be configured for and receive audio frequency and/or the video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record acquisition;
The device that the application embodiment of the present invention provides, because receiving element 610 is the video and/or audios that receive by means of communication, and described audio frequency and/or video are when the user listens to and/or watch advertisement, advertisement is carried out to audio recording and/or video record obtain, therefore, the advertizer collects and just can obtain audio frequency and/or the video that situation was listened to/watched in true reflection advertisement without manually registering one's residence, and carried out the statistics of audience rating and/or audience ratings according to received audio frequency and/or video by statistic unit 620, realize the purpose of high-level efficiency monitor audience rating of advertisement rate/audience rating.
Although it should be noted that some unit or the subelement of having mentioned the monitoring of the advertisement device in above-detailed, this division is only not enforceable.In fact, according to the embodiment of the present invention, the feature of above-described two or more unit and function can be specialized in a unit.Otherwise, the feature of an above-described unit and function can Further Division for to be specialized by a plurality of unit.
In addition, although described in the accompanying drawings the operation of the inventive method with particular order,, this not requires or hint must be carried out these operations according to this particular order, or the operation shown in must carrying out all could realize the result of expectation.On the contrary, the step of describing in process flow diagram can change execution sequence.Additionally or alternatively, can omit some step, a plurality of steps be merged into to a step and carry out, and/or a step is decomposed into to a plurality of steps carries out.
The verb of mentioning in application documents " comprises ", those elements or the element step or the existence of step of putting down in writing in application documents do not got rid of in " comprising " and paradigmatic use thereof.The existence that article " " before element or " one " do not get rid of a plurality of this elements.
Although with reference to some embodiments, described spirit of the present invention and principle, but should be appreciated that, the present invention is not limited to disclosed embodiment, division to each side does not mean that the feature in these aspects can not combine to be benefited yet, and this division is only the convenience in order to explain.The present invention is intended to contain interior included various modifications and the equivalent arrangements of spirit and scope of claims.The scope of claims meets the most wide in range explanation, thereby comprises all such modifications and equivalent structure and function.
The accompanying drawing explanation
Read detailed description hereinafter by reference to accompanying drawing, above-mentioned and other purposes of exemplary embodiment of the invention, the feature and advantage easy to understand that will become.In the accompanying drawings, in exemplary and nonrestrictive mode, show some embodiments of the present invention, wherein:
Fig. 1 schematically shows the block diagram of the exemplary computer system 100 that is suitable for realizing embodiment of the present invention;
Fig. 2 schematically shows the schematic diagram of the intelligent terminal that is suitable for applying embodiment of the present invention;
Fig. 3 schematically shows according to one of schematic flow sheet of the monitoring of the advertisement method of embodiment of the present invention;
Fig. 4 schematically shows the structural representation according to the monitoring of the advertisement system of embodiment of the present invention;
Fig. 5 schematically shows according to two of the schematic flow sheet of the monitoring of the advertisement method of embodiment of the present invention;
Fig. 6 schematically shows the structural representation according to the monitoring of the advertisement device of embodiment of the present invention;
In the accompanying drawings, identical or corresponding label means identical or corresponding part.
Embodiment
Below with reference to some illustrative embodiments, principle of the present invention and spirit are described.Should be appreciated that providing these embodiments is only in order to make those skilled in the art can understand better and then realize the present invention, and not limit the scope of the invention by any way.On the contrary, it is in order to make the disclosure more thorough and complete that these embodiments are provided, and the scope of the present disclosure intactly can be conveyed to those skilled in the art.
Fig. 1 shows the block diagram of the exemplary computer system 100 that is suitable for realizing embodiment of the present invention.As shown in Figure 1, computing system 100 can comprise: CPU (central processing unit) (CPU) 101, random-access memory (ram) 102, ROM (read-only memory) (ROM) 103, system bus 104, hard disk controller 105, keyboard controller 106, serial interface controller 107, parallel interface controller 108, display controller 109, hard disk 110, keyboard 111, serial external unit 112, parallel external unit 113 and display 114.In these equipment, with system bus 104 coupling CPU101, RAM102, ROM103, hard disk controller 105, keyboard controller 106, serialization controller 107, parallel controller 108 and display controller 109 arranged.Hard disk 110 and hard disk controller 105 couplings, keyboard 111 and keyboard controller 106 couplings, serial external unit 112 and serial interface controller 107 couplings, parallel external unit 113 and parallel interface controller 108 couplings, and display 114 and display controller 109 couplings.Should be appreciated that the described structured flowchart of Fig. 1 is only the purpose for example, rather than limitation of the scope of the invention.In some cases, can increase as the case may be or reduce some equipment.
Art technology technician knows, embodiments of the present invention can be implemented as a kind of system, method or computer program.Therefore, the disclosure can specific implementation be following form, that is: hardware, software (comprising firmware, resident software, microcode etc.), or the form of hardware and software combination completely completely, this paper is commonly referred to as " circuit ", " module " or " system ".In addition, in certain embodiments, the present invention can also be embodied as the form of the computer program in one or more computer-readable mediums, comprises computer-readable program code in this computer-readable medium.
Can adopt the combination in any of one or more computer-readable media.Computer-readable medium can be computer-readable signal media or computer-readable recording medium.Computer-readable recording medium for example may be, but not limited to,, electricity, magnetic, light, electromagnetism, infrared ray or semi-conductive system, device or device, or the combination arbitrarily.The example more specifically of computer-readable recording medium (non exhaustive example) for example can comprise: have the electrical connection, portable computer diskette, hard disk, random-access memory (ram), ROM (read-only memory) (ROM), erasable type programmable read only memory (EPROM or flash memory), optical fiber, Portable, compact disk ROM (read-only memory) (CD-ROM), light storage device, magnetic memory device of one or more wires or the combination of above-mentioned any appropriate.In presents, computer-readable recording medium can be any comprising or stored program tangible medium, and this program can be used or be combined with it by instruction execution system, device or device.
Computer-readable signal media can be included in base band or the data-signal of propagating as a carrier wave part, has wherein carried computer-readable program code.The data-signal of this propagation can adopt various ways, includes but not limited to the combination of electromagnetic signal, light signal or above-mentioned any appropriate.Computer-readable signal media can also be any computer-readable medium beyond computer-readable recording medium, and this computer-readable medium can send, propagates or transmit the program for by instruction execution system, device or device, being used or be combined with it.
The program code comprised on computer-readable medium can be with any suitable medium transmission, includes but not limited to wireless, electric wire, optical cable, RF etc., or the combination of above-mentioned any appropriate.
Can combine to write for carrying out the computer program code of the present invention's operation with one or more programming languages or its, described programming language comprises object-oriented programming language-such as Java, Smalltalk, C++, also comprises conventional process type programming language-such as " C " language or similar programming language.Program code can fully be carried out, partly carries out on subscriber computer, as an independently software package execution, part part on subscriber computer, carry out on remote computer or carry out on remote computer or server fully on subscriber computer.In relating to the situation of remote computer, remote computer can be connected to subscriber computer by the network (comprising LAN (Local Area Network) (LAN) or wide area network (WAN)) of any kind, perhaps, can be connected to outer computer (for example utilizing the ISP to pass through Internet connection).
Below with reference to the process flow diagram of the method for the embodiment of the present invention and the block diagram of equipment (or system), embodiments of the present invention are described.The combination that should be appreciated that each square frame in each square frame of process flow diagram and/or block diagram and process flow diagram and/or block diagram can be realized by computer program instructions.These computer program instructions can offer the processor of multi-purpose computer, special purpose computer or other programmable data treating apparatus, thereby produce a kind of machine, these computer program instructions are carried out by computing machine or other programmable data treating apparatus, have produced the device of the function stipulated in the square frame in realization flow figure and/or block diagram/operation.
Also can be stored in these computer program instructions can make in computing machine or the computer-readable medium of other programmable data treating apparatus with ad hoc fashion work, like this, be stored in instruction in computer-readable medium and just produce a product that comprises the command device of the function stipulated in the square frame in realization flow figure and/or block diagram/operation.
Also can be loaded into computer program instructions on computing machine, other programmable data treating apparatus or miscellaneous equipment, make and carry out the sequence of operations step on computing machine, other programmable data treating apparatus or miscellaneous equipment, to produce computer implemented process, thereby make the process of the function stipulated in the square frame of the instruction of carrying out during realization flow figure and/or block diagram can be provided/operation on computing machine or other programmable device.
According to the embodiment of the present invention, a kind of monitoring of the advertisement method and device have been proposed.
In this article, it will be appreciated that, any number of elements in accompanying drawing is all unrestricted for example, and any name is all only for distinguishing, and does not have any limitation.
Below with reference to some representative embodiments of the present invention, explain in detail principle of the present invention and spirit.
Claims (22)
1. a monitoring of the advertisement method comprises:
When the user listens to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record;
By means of communication, recorded audio frequency and/or video are sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
2. method according to claim 1, wherein, describedly carry out audio recording to advertisement and specifically utilize the sound-recording function of JICQ to realize; Perhaps,
Describedly advertisement is carried out to audio recording specifically utilize the sound-recording function of terminal device to realize; Perhaps,
Describedly advertisement is carried out to video record specifically utilize the recording function of terminal device to realize.
3. method according to claim 2, if described, advertisement being carried out to audio recording specifically utilizes the sound-recording function of JICQ to realize, utilizing before JICQ carries out audio recording to advertisement, described JICQ is selected the contact person in response to described user in address list, the advertizer corresponding as described advertisement using described contact person.
4. method according to claim 2, carry out audio recording if described to advertisement and specifically utilize the sound-recording function of terminal device to realize, describedly by means of communication, sends to advertizer corresponding to described advertisement to comprise audio frequency:
File transmitting function by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers file transmitting function in response to the user, receive the audio frequency that the user submits to, described audio frequency is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
E-mail function by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers e-mail function in response to the user, receive the audio frequency that the user submits to attachment version, described audio frequency is sent to advertizer corresponding to described advertisement with the annex of described Email; Perhaps,
By the means of communication that telephony feature is provided, audio frequency is sent to advertizer corresponding to described advertisement, wherein, the described means of communication of telephony feature that provides is connected the advertizer's corresponding with described advertisement phone in response to the user, in phone, to described advertisement, corresponding advertizer plays described audio frequency.
5. method according to claim 1, wherein said means of communication is JICQ;
If advertizer corresponding to described advertisement is not the user of described JICQ, described JICQ triggers the telephone message function in response to the user, sends to advertizer corresponding to described advertisement using described audio frequency as telephone message.
6. method according to claim 2, carry out video record if described to advertisement and specifically utilize the recording function of terminal device to realize, describedly by means of communication, sends to advertizer corresponding to described advertisement to comprise video:
File transmitting function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers file transmitting function in response to the user, receive the video that the user submits to, described video is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
Video linkage function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers in response to the user function that video connects, set up video with described advertizer and be connected, described video is connected to described advertizer and plays by described video; Perhaps,
E-mail function by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers e-mail function in response to the user, receive the video that the user submits to attachment version, described video is sent to advertizer corresponding to described advertisement with the annex of described Email.
7. method according to claim 1 also comprises:
Embed the recording time label in described audio frequency and/or video, so that described advertizer is before the statistics of carrying out audience rating and audience ratings, the recording time of the audio frequency of current reception and/or video and the recording time of the audio frequency received from described user before and/or video are compared, if identical, return to audio frequency and/or the video of forbidding repeating the message sent and ignoring current reception to described user, if different, allow audio frequency and/or the video of current reception are added up.
8. method according to claim 1 wherein sends to advertizer corresponding to described advertisement to comprise audio frequency and/or video by described means of communication:
By described means of communication, described audio frequency and/or video are sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that server is after receiving described audio frequency and/or video, according to obtained audio frequency and/or video, automatically identify the advertizer of described advertisement, described audio frequency and/or video are sent to described advertizer.
9. method according to claim 8, wherein by described means of communication, described audio frequency and/or video are sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that server extracts the advertisement unique identification that this document name is carried from the filename of audio frequency and/or video, inquire advertizer corresponding to described advertisement unique identification, described audio frequency and/or video are sent to described advertizer.
10. method according to claim 8, wherein by described means of communication, described audio frequency and/or video are sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that carrying out speech recognition by the audio frequency to obtained, server extracts key word, inquire the advertizer that described key word is corresponding, described audio frequency and/or video are sent to described advertizer.
11. a monitoring of the advertisement system comprises:
Record module, be configured for when the user listens to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record;
Communication module, be configured for by means of communication recorded audio frequency and/or video sent to advertizer corresponding to described advertisement, so that the advertizer carries out the statistics of audience rating and/or audience ratings.
12. system according to claim 11, the wherein said module of recording, concrete configuration realizes advertisement is carried out to audio recording for the sound-recording function that utilizes JICQ; Perhaps,
The described module of recording, concrete configuration realizes advertisement is carried out to audio recording for the sound-recording function that utilizes terminal device; Perhaps,
The described module of recording, concrete configuration realizes advertisement is carried out to video record for the recording function that utilizes terminal device.
13. system according to claim 12, the described module of recording, being configured for the sound-recording function that utilizes JICQ realizes advertisement is carried out to audio recording, utilizing before JICQ carries out audio recording to advertisement, described JICQ is selected the contact person in response to described user in address list, the advertizer corresponding as described advertisement using described contact person.
14. system according to claim 12, record block configuration and realize advertisement is carried out to audio recording for the sound-recording function that utilizes terminal device if described:
Described communication module, the file transmitting function be configured for by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers file transmitting function in response to the user, receive the audio frequency that the user submits to, described audio frequency is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
Described communication module, the e-mail function be configured for by JICQ sends to advertizer corresponding to described advertisement by audio frequency, wherein, described JICQ triggers e-mail function in response to the user, receive the audio frequency that the user submits to attachment version, described audio frequency is sent to advertizer corresponding to described advertisement with the annex of described Email; Perhaps,
Described communication module, the means of communication be configured for by telephony feature is provided sends to advertizer corresponding to described advertisement by audio frequency, wherein, the described means of communication of telephony feature that provides is connected the advertizer's corresponding with described advertisement phone in response to the user, in phone, to described advertisement, corresponding advertizer plays described audio frequency.
15. system according to claim 11, wherein said communication module, be configured for by JICQ described audio frequency is sent to advertizer corresponding to described advertisement, wherein, if advertizer corresponding to described advertisement is not the user of described JICQ, described JICQ triggers the telephone message function in response to the user, sends to advertizer corresponding to described advertisement using described audio frequency as telephone message.
16. system according to claim 12, record block configuration and realize advertisement is carried out to video record for the recording function that utilizes terminal device if described:
Described communication module, the file transmitting function be configured for by JICQ sends to advertizer corresponding to described advertisement by described video, wherein said JICQ triggers file transmitting function in response to the user, receive the video that the user submits to, described video is sent to advertizer corresponding to described advertisement with the file transfer form; Perhaps,
Described communication module, the video linkage function be configured for by JICQ sends to advertizer corresponding to described advertisement by described video, wherein said JICQ triggers in response to the user function that video connects, set up video with described advertizer and be connected, described video is connected to described advertizer and plays by described video; Perhaps,
Described communication module, the e-mail function be configured for by JICQ sends to advertizer corresponding to described advertisement by video, wherein, described JICQ triggers e-mail function in response to the user, receive the video that the user submits to attachment version, described video is sent to advertizer corresponding to described advertisement with the annex of described Email.
17. system according to claim 11 also comprises:
The time tag module, be configured for and embed the recording time label in described audio frequency and/or video, so that described advertizer is before the statistics of carrying out audience rating and audience ratings, the recording time of the audio frequency of current reception and/or video and the recording time of the audio frequency received from described user before and/or video are compared, if identical, return to audio frequency and/or the video of forbidding repeating the message sent and ignoring current reception to described user, if different, allow audio frequency and/or the video of current reception are added up.
18. system according to claim 11, wherein said communication module, be configured for and by means of communication, described audio frequency and/or video sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that server is after receiving described audio frequency and/or video, according to obtained audio frequency and/or video, automatically identify the advertizer of described advertisement, described audio frequency and/or video are sent to described advertizer.
19. system according to claim 18, wherein said communication module, be configured for and by means of communication, described audio frequency and/or video sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that server extracts the advertisement unique identification that this document name is carried from the filename of audio frequency and/or video, inquire advertizer corresponding to described advertisement unique identification, described audio frequency and/or video are sent to described advertizer.
20. system according to claim 18, wherein said communication module, be configured for and by means of communication, described audio frequency and/or video sent to public account and/or the server corresponding to public mailbox of described means of communication configuration, so that carrying out speech recognition by the audio frequency to obtained, server extracts key word, inquire the advertizer that described key word is corresponding, described audio frequency and/or video are sent to described advertizer.
21. a monitoring of the advertisement method comprises:
Receive audio frequency and/or video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record acquisition;
According to received audio frequency and/or video, carry out the statistics of audience rating and/or audience ratings.
22. a monitoring of the advertisement device comprises:
Receiving element, be configured for and receive audio frequency and/or the video that the user sends by means of communication, described audio frequency and/or video be the user when listening to and/or watch advertisement, described advertisement is carried out to audio recording and/or video record acquisition;
Statistic unit, be configured for according to received audio frequency and/or video, carries out the statistics of audience rating and/or audience ratings.
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