CN104967870A - Method of playing video in mobile terminal and device - Google Patents

Method of playing video in mobile terminal and device Download PDF

Info

Publication number
CN104967870A
CN104967870A CN201510347331.7A CN201510347331A CN104967870A CN 104967870 A CN104967870 A CN 104967870A CN 201510347331 A CN201510347331 A CN 201510347331A CN 104967870 A CN104967870 A CN 104967870A
Authority
CN
China
Prior art keywords
video
information
mobile terminal
video data
module
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510347331.7A
Other languages
Chinese (zh)
Inventor
郑江东
李付武
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangdong Gold Lions Information Technology Ltd Co
Original Assignee
Guangdong Gold Lions Information Technology Ltd Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangdong Gold Lions Information Technology Ltd Co filed Critical Guangdong Gold Lions Information Technology Ltd Co
Priority to CN201510347331.7A priority Critical patent/CN104967870A/en
Publication of CN104967870A publication Critical patent/CN104967870A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content

Abstract

The invention provides a method of playing a video in a mobile terminal and a device. The method comprises steps: video information is acquired, whether the size of the information is in a specified range is judged, if yes, the video information is received, and the next step is executed, or otherwise, the video information is discarded; the format information of the video information is acquired, and the video is converted into an MP4 format and is compressed at a certain compression ratio; the compressed video information is uploaded to a video library, and the time point of the uploaded video information is recorded; text description information, a video graph sign and video index position information related to the video are integrated to generate identification sign information; and the identification sign information is read, and a corresponding video is called to be played in the mobile terminal according to the identification sign information. The method of playing the video in the mobile terminal and the device have the following beneficial effects that a video ad can directly reach effective audience, and the audience can quickly query the needed video ad.

Description

A kind of method at mobile terminal playing video and device
Technical field
The present invention relates to video field, particularly a kind of method at mobile terminal playing video and device.
Background technology
The form of current advertisement has copy, display advertising and video ads etc., the abundantest, the most attracting attention of its performing content, reaches Information Communication effect it is preferred that video ads.Traditional video ads is placed on by video on website for audient's search, viewing.Have the commercial audience of conclusion of the business purpose to differ and see advertisement surely, advertisement owner does not know which audient has seen advertisement yet, and because video ads can not go directly effective audient, audient can not the video ads wanted of quick-searching, so cause advertising results to assess.
Summary of the invention
The technical problem to be solved in the present invention is, above-mentioned video ads for prior art can not go directly effective audient, audient can not the defect of video ads wanted of quick-searching, provide a kind of video ads can go directly effective audient, audient can the method at mobile terminal playing video ads of video ads wanted of quick-searching and device.
The technical solution adopted for the present invention to solve the technical problems is: construct a kind of method at mobile terminal playing video, comprise the steps:
A) gather video data, judge that the size of described video data is whether in specified scope, in this way, receives described video data, and performs step B); Otherwise, abandon described video data;
B) obtain the format information of described video data, be MP4 form by its format conversion, and with certain compression ratio, it compressed;
C) video data after compression is uploaded to video library, and record the time point of uploaded videos data;
D) relevant to video character description information, video and graphic mark and video index positional information are integrated, and generate identification marking information; Described identification tag information is Quick Response Code, NFC label or marked graph;
E) read described identification marking information, call corresponding video according to described identification marking information and play on mobile terminals.
Of the present invention in the method for mobile terminal playing video, described step B) comprise further:
B1) format information of described video data is obtained;
B2) form of described video data is carried out MP4LIBX264 format conversion;
B3) to the video data after format conversion with 720*480 resolution, 50% compression ratio compress.
Of the present invention in the method for mobile terminal playing video, when described identification tag information is Quick Response Code, described step e) comprise further:
E1) commercial audience is distributed to by business card or other carrying forms;
E2) Quick Response Code described in described mobile scanning terminal identification;
E3) displaying video on the mobile terminal.
Of the present invention in the method for mobile terminal playing video, when described identification tag information is NFC label, described step e) comprise further:
E1 ') be distributed to commercial audience by business card or other carrying forms;
E2 ') induction of described mobile terminal identifies and the information of described NFC label performs step e 3 ') or perform step e 4 ');
E3 ') automatically open corresponding APP in described mobile terminal, perform step e 4 ');
E4 ') displaying video on the mobile terminal.
Of the present invention in the method for mobile terminal playing video, when described identification tag information is marked graph, described step e) comprise further:
E1 ") is distributed to commercial audience by business card or other carrying forms;
E2 ") opens corresponding APP in described mobile terminal, marked graph described in described mobile scanning terminal;
E3 ") carries out figure matching identification, and locks graphic limit;
E4 ") displaying video in described graphic limit.
The invention still further relates to a kind of device realizing the above-mentioned method at mobile terminal playing video, comprising:
Video acquisition judging unit: for gathering video data and sending it to mobile terminal, judges that the size of described video data is whether in specified scope, in this way, receives described video data; Otherwise, abandon described video data;
Transpression unit: for obtaining the format information of described video data, is MP4 form by its format conversion, and compresses it with certain compression ratio;
Upload record cell: for the video data after compression is uploaded to video library, and record the time point of uploaded videos data;
Information integration unit: integrate for character description information, video and graphic mark and the video index positional information relevant to video, generate identification marking information; Described identification tag information is Quick Response Code, NFC label or marked graph;
Information reads broadcast unit: for reading described identification marking information, calling corresponding video play on mobile terminals according to described identification marking information.
In device of the present invention, described Transpression unit comprises further:
Format information acquisition module: for obtaining the format information of described video data;
Format converting module: for the form of described video data is carried out MP4LIBX264 format conversion;
Compression module: for the video data after format conversion with 720*480 resolution, 50% compression ratio compress.
In device of the present invention, when described identification tag information is Quick Response Code, described information reads broadcast unit and comprises further:
First distribution module: for being distributed to commercial audience by business card or other carrying forms;
Quick Response Code scan module: for making Quick Response Code described in described mobile scanning terminal identification;
First playing module: for displaying video on the mobile terminal.
In device of the present invention, described information reads broadcast unit and comprises further:
Second distribution module: for being distributed to commercial audience by business card or other carrying forms;
NFC responds to identification module: respond to for making described mobile terminal the information identifying described NFC label; Also comprise:
APP opens module: for automatically opening corresponding APP in described mobile terminal;
Second playing module: for passing through described APP displaying video on the mobile terminal.
In device of the present invention, described information reads broadcast unit and comprises further:
3rd distribution module: for being distributed to commercial audience by business card or other carrying forms;
Marked graph scan module: for opening corresponding APP in described mobile terminal, marked graph described in described mobile scanning terminal;
Graphic correlation locking module: for carrying out figure matching identification, and graphic limit is locked;
3rd playing module: for displaying video in described graphic limit.
Implement the method at mobile terminal playing video of the present invention and device, there is following beneficial effect: due to the format information by obtaining video data, being MP4 form by its format conversion, and with certain compression ratio, it being compressed; Then the video data after compression is uploaded to video library, and record the time point of uploaded videos data; Then relevant to video character description information, video and graphic mark and video index positional information are integrated, and generate identification marking information; Finally read identification marking information, call corresponding video play on mobile terminals according to identification marking information, mobile terminal uses comparatively extensive, video so just can be made to go directly video that effective audient, audient's energy quick-searching want.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the present invention's method in the method and device embodiment of mobile terminal playing video;
Fig. 2 is the format information obtaining video data in described embodiment, is MP4 form by its format conversion, and with the particular flow sheet that certain compression ratio compresses it;
Fig. 3 is in described embodiment when identification tag information is Quick Response Code, reads identification marking information, and foundation identification marking information calls the particular flow sheet that corresponding video carries out playing on mobile terminals;
Fig. 4 is in described embodiment when identification tag information is NFC label, reads identification marking information, and foundation identification marking information calls the particular flow sheet that corresponding video carries out playing on mobile terminals;
Fig. 5 is in described embodiment when identification tag information is marked graph, reads identification marking information, and foundation identification marking information calls the particular flow sheet that corresponding video carries out playing on mobile terminals;
Fig. 6 is the structural representation of device in described embodiment;
Fig. 7 is in described embodiment when identification tag information is Quick Response Code, and information reads the structural representation of broadcast unit;
Fig. 8 is in described embodiment when identification tag information is NFC label, and information reads the structural representation of broadcast unit;
Fig. 9 is in described embodiment when identification tag information is marked graph, and information reads the structural representation of broadcast unit.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
In the present invention in the method and device embodiment of mobile terminal playing video, its flow chart in the method for mobile terminal playing video as shown in Figure 1.In Fig. 1, should comprise the steps: in the method for mobile terminal playing video
Step S01 gathers video data, judge that the size of video data is whether in specified scope: in this step, gather video data, judge that the size of video data is whether in specified scope, it is worth mentioning that, in the present embodiment, directly gather video data by mobile terminal, or gather video data by other equipment, and the video data of collection is passed to mobile terminal.In this step, if the result judged is yes, then perform step S03; Otherwise, perform step S02.
Step S02 abandons video data: if the judged result of above-mentioned steps S01 is no, then perform this step.In this step, abandon video data, namely not receiver, video data.
Step S03 receiver, video data: if the judged result of above-mentioned steps S01 is no, then perform this step.In this step, receiver, video data.Execute this step, perform step S04.
Step S04 obtains the format information of video data, be MP4 form by its format conversion, and with certain compression ratio, it is compressed: in this step, obtain the format information of video data, validation checking is carried out to format information, be MP4 form by its format conversion, and with certain compression ratio, it compressed, the playing fluency of video can be improved like this.
Video data after compression is uploaded to video library by step S05, and record the time point of uploaded videos data: in this step, video data after compression is uploaded to video library, and record the time point of uploaded videos data, like this when having interruption in transmitting procedure, the time point marked from last time when again uploading continues to upload, and realizes breakpoint transmission.
Character description information, video and graphic mark and video index positional information that step S06 is relevant to video are integrated, generate identification marking information: in this step, character description information, video and graphic mark and the video index positional information relevant to video are integrated, and generate identification marking information.Above-mentioned identification tag information is Quick Response Code, NFC label or marked graph.
Step S06 reads identification marking information, call corresponding video according to identification marking information to play on mobile terminals: in this step, read the information contained by identification marking information, call corresponding video in systems in which according to identification marking information, then the video called is play on mobile terminals.Because mobile terminal uses extensively, major part user uses mobile terminal, by video is play on mobile terminals, its be easy to make video can go directly effective audient, audient can the video wanted of quick-searching, thus effectively can assess advertising results.
For the present embodiment, above-mentioned steps S02 also can refinement further, and the flow chart after its refinement as shown in Figure 2.In Fig. 2, above-mentioned steps S02 comprises further:
Step S21 obtains the format information of video data: in this step, obtain the format information of video data, and its form carries out validation checking.
The form of video data is carried out MP4LIBX264 format conversion by step S22: it is worth mentioning that, the form of video data has a variety of, such as: mpg, mp4, flv, 3gp, avi, mov or wmv form etc.In this step, just the form of video data carries out unified MP4LIBX264 format conversion.
Step S23 to the video data after format conversion with 720*480 resolution, 50% compression ratio compress: in this step, to the video data after format conversion with 720*480 resolution, 50% compression ratio compress, the playing fluency of video can be made like this to reach optimum state.
In the present embodiment, when identification tag information is Quick Response Code, above-mentioned steps S07 also can refinement further, and the flow chart after its refinement as shown in Figure 3.In Fig. 3, when identification tag information is Quick Response Code, above-mentioned steps S07 comprises further:
Step S71 is distributed to commercial audience by business card or other carrying forms: in this step, is distributed to commercial audience by business card or other carrying forms.Certainly, under the certain situation of the present embodiment, other modes also can be adopted to be distributed to commercial audience.
Step S72 mobile scanning terminal identification Quick Response Code: in this step, mobile scanning terminal identification Quick Response Code obtains the video needing to play.
Step S73 is displaying video on mobile terminals: in this step, plays the video obtained by scanning Quick Response Code on mobile terminals.Obtain video by scanning Quick Response Code, the obtain manner of its video is relatively more direct, convenient, enhances the experience of commercial audience.
In the present embodiment, when identification tag information is NFC label, above-mentioned steps S07 also can refinement further, and the flow chart after its refinement as shown in Figure 4.In Fig. 4, when identification tag information is NFC label, above-mentioned steps S07 comprises further:
Step S71 ' is distributed to commercial audience by business card or other carrying forms: in this step, is distributed to commercial audience by business card or other carrying forms.Certainly, under the certain situation of the present embodiment, other modes also can be adopted to be distributed to commercial audience.
The induction of step S72 ' mobile terminal identifies the information of NFC label: in this step, and mobile terminal induction identifies the information of NFC label, obtains the video needing to play.It is worth mentioning that, in the present embodiment, NFC label is generated by near line communication identifier, adopts the mode that induction is read when reading the information of NFC label.It is worth mentioning that, execute this step, perform step S73 ' or perform step S74 ', in other words, namely executing this step, then order performs step S73 ' and step S74 ' successively, or executes this step, directly performs step S74 '.
Step S73 ' opens corresponding APP in mobile terminal automatically: in this step, automatically opens corresponding APP in mobile terminal.Execute this step, perform step S74 '.
Step S74 ' is on mobile terminals by APP displaying video: in this step, on mobile terminals by APP displaying video.Identify that the information of NFC label obtains video by induction, and on mobile terminals by APP displaying video, the obtain manner of its video is relatively more direct, convenient, enhances the experience of commercial audience.
In the present embodiment, when identification tag information is marked graph, above-mentioned steps S07 also can refinement further, and the flow chart after its refinement as shown in Figure 5.In Fig. 5, when identification tag information is marked graph, above-mentioned steps S07 comprises further:
Step S71 " is distributed to commercial audience by business card or other carrying forms: in this step, is distributed to commercial audience by business card or other carrying forms.Certainly, under the certain situation of the present embodiment, other modes also can be adopted to be distributed to commercial audience.
" open corresponding APP in mobile terminal, mobile scanning terminal marked graph: in this step, open corresponding APP in mobile terminal, mobile scanning terminal marked graph obtains the video needing to play to step S72.
Step S73 " carry out figure matching identification; and graphic limit is locked: in this step; carry out figure matching identification; and graphic limit is locked; concrete; to carry out figure matching identification, control graphic limit is overlapped with video display frame simultaneously, video playback is carried out within the scope of graphic limit.
" displaying video in graphic limit: in this step, displaying video in graphic limit, namely when displaying video, make it show within the scope of image boundary to step S74.Obtain video by scanning marked graph, and play on mobile terminals, so the obtain manner of its video is relatively more direct, convenient, enhance the experience of commercial audience.It is worth mentioning that, the video in the present embodiment can be advertisement video, also can be other videos.
The present embodiment also relates to a kind of device realizing the above-mentioned method at mobile terminal playing video, and its structural representation as shown in Figure 6.In Fig. 6, this device comprises video acquisition judging unit 1, Transpression unit 2, uploads record cell 3, information integration unit 4 and information read broadcast unit 5; Wherein, video acquisition judging unit 1, for gathering video data, judges that the size of video data is whether in specified scope, in this way, and receiver, video data; Otherwise, abandon video data; Its format conversion, for obtaining the format information of video data, is MP4 form, and compresses it with certain compression ratio, can improve the fluency of video playback like this by Transpression unit 2; Upload record cell 3 for the video data after compression is uploaded to video library, and record the time point of uploaded videos data, can breakpoint transmission be realized like this; Information integration unit 4 is integrated for character description information, video and graphic mark and the video index positional information relevant to video, generates identification marking information; Above-mentioned identification tag information is Quick Response Code, NFC label or marked graph; Information reads broadcast unit 5 for reading identification marking information, calls corresponding video play on mobile terminals according to identification marking information.Because mobile terminal uses extensively, major part user uses mobile terminal, by video is play on mobile terminals, its be easy to make video can go directly effective audient, audient can the video wanted of quick-searching, thus effectively can assess advertising results.
In the present embodiment, Transpression unit 2 comprises format information acquisition module 21, format converting module 22 and compression module 23 further; Wherein, format information acquisition module 21 is for obtaining the format information of video data; Format converting module 22 is for carrying out MP4LIBX264 format conversion by the form of video data; Compression module 23 for the video data after format conversion with 720*480 resolution, 50% compression ratio compress.The playing fluency of video can be made like this to reach optimum state.
In the present embodiment, when identification tag information is Quick Response Code, information reads the structural representation of broadcast unit 5 as shown in Figure 7.In Fig. 7, when identification tag information is Quick Response Code, information reads broadcast unit 5 and comprises the first distribution module 51, Quick Response Code scan module 52 and the first playing module 53 further; Wherein, the first distribution module 51 is for being distributed to commercial audience by business card or other carrying forms; Quick Response Code scan module 52 is for making mobile scanning terminal identification Quick Response Code; First playing module 53 is for displaying video on mobile terminals.Obtain video by scanning Quick Response Code, the obtain manner of its video is relatively more direct, convenient, enhances the experience of commercial audience.
In the present embodiment, when identification tag information is NFC label, information reads the structural representation of broadcast unit 5 as shown in Figure 8.In Fig. 8, information reading broadcast unit 5 comprises second distribution module 51 ', NFC induction identification module 52 ', APP further and opens module 53 ' and the second playing module 54 '; Wherein, the second distribution module 51 ' is used for being distributed to commercial audience by business card or other carrying forms; NFC responds to identification module 52 ' and responds to for making mobile terminal the information identifying NFC label; APP opens module 53 ' for automatically opening corresponding APP in mobile terminal; Second playing module 54 ' is used for displaying video on mobile terminals.It is worth mentioning that, in the present embodiment, information reads broadcast unit 5 both can have APP to open module 53 ', and APP can not had to open module 53 ' yet.In the present embodiment, identify that the information of NFC label obtains video by induction, and on mobile terminals by APP displaying video, the obtain manner of its video is relatively more direct, convenient, enhances the experience of commercial audience.
In the present embodiment, when identification tag information is marked graph, information reads the structural representation of broadcast unit 5 as shown in Figure 9.In Fig. 9, when identification tag information is marked graph, information reads broadcast unit 5 and comprises the 3rd distribution module 51 ", marked graph scan module 52 ", graphic correlation locking module 53 " and the 3rd playing module 54 " further; Wherein, the 3rd distribution module 51 is " for being distributed to commercial audience by business card or other carrying forms; Marked graph scan module 52 is " for opening corresponding APP in mobile terminal, mobile scanning terminal marked graph; Graphic correlation locking module 53 " for carrying out figure matching identification, and locks graphic limit; 3rd playing module 54 is " for displaying video in graphic limit.Obtain video by scanning marked graph, and play on mobile terminals, so the obtain manner of its video is relatively more direct, convenient, enhance the experience of commercial audience.
In a word, in the present embodiment, any video format is carried out changing, compressing to be suitable for the ratio of mobile terminal playing, definition, file format and compression ratio, realizes the optimization of video.In addition, by effective data RM, and by the fast reading manner of distinguishing mark and the presentation mode of video data, video can be gone directly video that effective audient, audient's energy quick-searching want.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. in a method for mobile terminal playing video, it is characterized in that, comprise the steps:
A) gather video data, judge that the size of described video data is whether in specified scope, in this way, receives described video data, and performs step B); Otherwise, abandon described video data;
B) obtain the format information of described video data, be MP4 form by its format conversion, and with certain compression ratio, it compressed;
C) video data after compression is uploaded to video library, and record the time point of uploaded videos data;
D) relevant to video character description information, video and graphic mark and video index positional information are integrated, and generate identification marking information; Described identification tag information is Quick Response Code, NFC label or marked graph;
E) read described identification marking information, call corresponding video according to described identification marking information and play on mobile terminals.
2. the method at mobile terminal playing video according to claim 1, is characterized in that, described step B) comprise further:
B1) format information of described video data is obtained;
B2) form of described video data is carried out MP4LIBX264 format conversion;
B3) to the video data after format conversion with 720*480 resolution, 50% compression ratio compress.
3. the method at mobile terminal playing video according to claim 1 and 2, is characterized in that, when described identification tag information is Quick Response Code, and described step e) comprise further:
E1) commercial audience is distributed to by business card or other carrying forms;
E2) Quick Response Code described in described mobile scanning terminal identification;
E3) displaying video on the mobile terminal.
4. the method at mobile terminal playing video according to claim 1 and 2, is characterized in that, when described identification tag information is NFC label, and described step e) comprise further:
E1 ') be distributed to commercial audience by business card or other carrying forms;
E2 ') induction of described mobile terminal identifies and the information of described NFC label performs step e 3 ') or perform step e 4 ');
E3 ') automatically open corresponding APP in described mobile terminal, perform step e 4 ');
E4 ') displaying video on the mobile terminal.
5. the method at mobile terminal playing video according to claim 1 and 2, is characterized in that, when described identification tag information is marked graph, and described step e) comprise further:
E1 ") is distributed to commercial audience by business card or other carrying forms;
E2 ") opens corresponding APP in described mobile terminal, marked graph described in described mobile scanning terminal;
E3 ") carries out figure matching identification, and locks graphic limit;
E4 ") displaying video in described graphic limit.
6. realize, as claimed in claim 1 at a device for the method for mobile terminal playing video, it is characterized in that, comprising:
Video acquisition judging unit: for gathering video data, judges that the size of described video data is whether in specified scope, in this way, receives described video data; Otherwise, abandon described video data;
Transpression unit: for obtaining the format information of described video data, is MP4 form by its format conversion, and compresses it with certain compression ratio;
Upload record cell: for the video data after compression is uploaded to video library, and record the time point of uploaded videos data;
Information integration unit: integrate for character description information, video and graphic mark and the video index positional information relevant to video, generate identification marking information; Described identification tag information is Quick Response Code, NFC label or marked graph;
Information reads broadcast unit: for reading described identification marking information, calling corresponding video play on mobile terminals according to described identification marking information.
7. device according to claim 6, is characterized in that, described Transpression unit comprises further:
Format information acquisition module: for obtaining the format information of described video data;
Format converting module: for the form of described video data is carried out MP4LIBX264 format conversion;
Compression module: for the video data after format conversion with 720*480 resolution, 50% compression ratio compress.
8. the device according to claim 6 or 7, is characterized in that, when described identification tag information is Quick Response Code, described information reads broadcast unit and comprises further:
First distribution module: for being distributed to commercial audience by business card or other carrying forms;
Quick Response Code scan module: for making Quick Response Code described in described mobile scanning terminal identification;
First playing module: for displaying video on the mobile terminal.
9. the device according to claim 6 or 7, is characterized in that, when described identification tag information is NFC label, described information reads broadcast unit and comprises further:
Second distribution module: for being distributed to commercial audience by business card or other carrying forms;
NFC responds to identification module: respond to for making described mobile terminal the information identifying described NFC label; Also comprise:
APP opens module: for automatically opening corresponding APP in described mobile terminal;
Second playing module: for displaying video on the mobile terminal.
10. the device according to claim 6 or 7, is characterized in that, when described identification tag information is marked graph, described information reads broadcast unit and comprises further:
3rd distribution module: for being distributed to commercial audience by business card or other carrying forms;
Marked graph scan module: for opening corresponding APP in described mobile terminal, marked graph described in described mobile scanning terminal;
Graphic correlation locking module: for carrying out figure matching identification, and graphic limit is locked;
3rd playing module: for displaying video in described graphic limit.
CN201510347331.7A 2015-08-07 2015-08-07 Method of playing video in mobile terminal and device Pending CN104967870A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510347331.7A CN104967870A (en) 2015-08-07 2015-08-07 Method of playing video in mobile terminal and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510347331.7A CN104967870A (en) 2015-08-07 2015-08-07 Method of playing video in mobile terminal and device

Publications (1)

Publication Number Publication Date
CN104967870A true CN104967870A (en) 2015-10-07

Family

ID=54221793

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201510347331.7A Pending CN104967870A (en) 2015-08-07 2015-08-07 Method of playing video in mobile terminal and device

Country Status (1)

Country Link
CN (1) CN104967870A (en)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107767159A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Advertisement delivery method and device based on Quick Response Code
CN107770572A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Video ads acquisition methods and device
CN107767158A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Advertisement browsing method and device based on Internet of Things packaging
CN107770579A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 The methods, devices and systems that video ads obtain
CN107770574A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 The method and apparatus of video transmission
CN109769133A (en) * 2019-02-19 2019-05-17 上海七牛信息技术有限公司 Two dimensional code analytic method, device and readable storage medium storing program for executing in video display process

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1738422A (en) * 2004-08-17 2006-02-22 北京德瑞塔时代网络技术有限公司 Multi-video remote video transmission system and method
CN102098304A (en) * 2011-01-25 2011-06-15 北京天纵网联科技有限公司 Method for simultaneously recording and uploading audio/video of mobile phone
CN103166681A (en) * 2013-03-13 2013-06-19 北京搜狗科技发展有限公司 Information transmission method and system in short-distance scene
US20130250354A1 (en) * 2012-03-21 2013-09-26 Yoshinaga Kato Information providing device, image forming device, and transmission system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1738422A (en) * 2004-08-17 2006-02-22 北京德瑞塔时代网络技术有限公司 Multi-video remote video transmission system and method
CN102098304A (en) * 2011-01-25 2011-06-15 北京天纵网联科技有限公司 Method for simultaneously recording and uploading audio/video of mobile phone
US20130250354A1 (en) * 2012-03-21 2013-09-26 Yoshinaga Kato Information providing device, image forming device, and transmission system
CN103166681A (en) * 2013-03-13 2013-06-19 北京搜狗科技发展有限公司 Information transmission method and system in short-distance scene

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107767159A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Advertisement delivery method and device based on Quick Response Code
CN107770572A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Video ads acquisition methods and device
CN107767158A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 Advertisement browsing method and device based on Internet of Things packaging
CN107770579A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 The methods, devices and systems that video ads obtain
CN107770574A (en) * 2016-08-18 2018-03-06 深圳市劲嘉数媒科技有限公司 The method and apparatus of video transmission
CN109769133A (en) * 2019-02-19 2019-05-17 上海七牛信息技术有限公司 Two dimensional code analytic method, device and readable storage medium storing program for executing in video display process

Similar Documents

Publication Publication Date Title
CN104967870A (en) Method of playing video in mobile terminal and device
JP6232492B2 (en) User-customized advertisement providing system based on sound signal output from TV, method for providing user-customized advertisement, and computer-readable recording medium recording MIM service program
CA2823301C (en) Network media device with code recognition
KR102053821B1 (en) Apparatus and method for receiving boradcast stream
CN101873467B (en) Multimedia terminal and method for processing information of mobile television by using same
US20090294538A1 (en) Embedded tags in a media signal
US20170111709A1 (en) Content service method
US20110138300A1 (en) Method and apparatus for sharing comments regarding content
CN102479251A (en) Mobile terminal and method for providing augmented reality using augmented reality database
CN103024601B (en) Information acquisition system
CN103686249A (en) Method, system and related device for video playing
US9076071B2 (en) Logo recognition
JP2011234198A (en) Information providing method, content display terminal, mobile terminal, server device, information providing system, and program
CN104837059A (en) Video processing method, device and system
CN100589544C (en) Method for obtaining barcode information for terminal video business
JP2005176287A (en) Viewing and listening information collection method, data broadcasting program data, and information access method
CN105430499A (en) Advertisement playing method, device and terminal
CN103974127A (en) Image display apparatus, content recommendation information receiving method, and server
US9317619B2 (en) Channel identifier symbol code two dimensional barcode
US7962941B2 (en) Apparatus and method for providing channel list of digital broadcasting in mobile terminal
US20150026744A1 (en) Display system, display apparatus, display method, and program
CN106303601A (en) The playing method and device of multimedia file
CN104135668B (en) There is provided and obtain the method and device of digital information
CN103108228A (en) Method for identifying video contents in cross-screen mode through video images
KR20120109265A (en) Food information provision system and method thereof using qr code limked with broadcasting program

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication

Application publication date: 20151007

RJ01 Rejection of invention patent application after publication