CN101030870A - Advertisement accounting method and system based on advertisement feedback telecommunication - Google Patents
Advertisement accounting method and system based on advertisement feedback telecommunication Download PDFInfo
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- CN101030870A CN101030870A CN 200710073131 CN200710073131A CN101030870A CN 101030870 A CN101030870 A CN 101030870A CN 200710073131 CN200710073131 CN 200710073131 CN 200710073131 A CN200710073131 A CN 200710073131A CN 101030870 A CN101030870 A CN 101030870A
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Abstract
The method comprises: a) accessing and processing the users' feedback communication to the advertisement, which comprises: audio and video real-time communication and non real time communication such as: short message, text chat, leave word and email; in the feedback communication to advertisement, the communication time length or interactive times is divided into several time segment or several frequency segments; based on the time length segment and frequency segments, making the different charging rate; the product of time length and the frequency is the charging result which is the payment of relevant advertisement.
Description
Technical field
The present invention relates to the advertisement billing technology, especially relate to and a kind ofly the communication time or the interaction times of advertisement feedback telecommunication process are done different segmentations based on the user, and with the different segmentation rates method and system that pairing advertisement is chargeed to this feedback communication process.
Background technology
Advertisement/the sales behavior of all trades and professions is a kind of basically with the way of paying of feeling to estimate now.Advertising has a well-known saying: " it is invalid that my advertising input has half, but I do not know be which half ", the advertiser always can not foresee target customers' place accurately, can't accomplish potential customers are effectively invested in advertisement.According to Material Takeoff, the spending that the whole world is wasted in the invalid advertisement every year reaches nearly 500,000,000,000 dollars.
And newborn at present Internet advertising charging mode, by calculating user clicks on links to advertiser website number of times is according to charge, precisely charge though be known as by effect, but there is malice/invalid clicks rate height in this charging mode, and charge is according to not objective, indigestible direct shortcoming and the higher indirect shortcoming of cost.
Therefore, how to propose a kind of accurately, the advertisement charging method of client's sense of participation strong (understanding and approval), can be precisely, objective evaluation goes out the quality of this advertisement delivery effect, becomes the technical barrier of present urgent need solution.
Summary of the invention
The input effect that the present invention is based on an advertisement is inevitable by its advertising feedback effect correspondence, and the consumer to the time span of advertisement feedback telecommunication and interaction times directly corresponding the basic principle of effect of this advertising feedback, propose a kind of based on to the time span of advertisement feedback telecommunication and the advertisement charging method and the system of interaction times otherness, accurate objective evaluation advertising feedback effect, and then reach the purpose of accurate assessment advertisement delivery effect.
For addressing the above problem, the present invention discloses a kind of advertisement charging method based on advertisement feedback telecommunication, comprising:
Steps A, insert the various forms of feedback communications of process user to advertisement; Comprise the real time communication mode that contains speech, video mode and contain note, text chat, message, Email in interior non-realtime traffic mode;
Step B, according to the communication time or the interaction times of advertisement feedback telecommunication, with the communication time of this advertisement feedback telecommunication process or interaction times is made the some time section or the number of times section is cut apart, make the difference rate according to period or secondary segment, the combination product of this rate and duration or number of times is charging result, and this charging result is the value of paying the fees of respective advertisement;
After the described steps A, also comprise step:
Analyze advertisement feedback telecommunication content and rule, intelligently filters is made in telex network handled, the advertisement feedback telecommunication process that does not meet this advertisement is filtered, and process ends; The advertisement feedback telecommunication that will meet this advertisement changes step B over to.
The step that described intelligently filters is handled also comprises:
The telex network of filtering is added up,, then be somebody's turn to do the incoming communications in communication incoming call source in regular hour section inner shield if the number of times that the communication of same communication incoming call source incoming call in predetermined periods is filtered reaches preset times.
The step of described analysis user Content of Communication or rule specifically is to adopt one or more combination of wherein following mode:
Natural semantic analysis (Automatic Sentence Recognition) based on the text communication mode;
Natural-sounding recognition methods (Automatic Speech Recognition) based on the voice communication mode;
Image recognition method based on video mode;
Data analysing method based on the communication rule.
In addition, among the described step B, also comprise: this feedback communication is led to do basic communication expense charging (as telephone charges).
Correspondingly, the present invention discloses a kind of advertisement fee metering system based on advertisement feedback telecommunication, comprising:
The communication access unit is used to insert the communication of process user to advertising feedback, and according to certain principle to the filtration that performs an analysis of this communication process;
The advertisement Charging Detail Record unit is connected with described communication access unit, according to the communication time or the interaction times of this advertisement feedback telecommunication process, makes the difference rate according to the period or the secondary segment of communication process, obtains charging result, is the value of paying the fees of respective advertisement;
Wherein, described communication access unit comprises:
The communication access module is used to insert the various communication modes of user to advertising feedback; Comprise the real time communication mode that contains speech, video mode and contain note, text chat, message, Email in interior non-realtime traffic mode;
The communication filtering module is analyzed advertisement feedback telecommunication content and rule, this communication process is made intelligently filters handle, and the communication process that does not meet this advertising business content is filtered, and the communication process that meets this advertising business content is changed over to described advertisement Charging Detail Record unit.
Wherein, described advertisement Charging Detail Record unit comprises:
Rate is provided with module, is used to be provided with a plurality of corresponding default advertising rates in different communication period/secondary segment;
Communication period/secondary segment is divided module, is not all foundation with different needed communication time of advertising feedback effect or communication interaction number of times, and the user feedback communication process is divided into a plurality of time periods or number of times section;
Communication time/number of times acquisition module is used for gathering the communication time or the interaction times of this feedback communication process.
Advertisement charge accounting module, simultaneously with described communication rate module, described communication the period/secondary segment is divided module, described communication time/number of times acquisition module is connected, be used in different communication time period or number of times section, the advertising expense statistics being made in the advertisement of this advertisement feedback telecommunication correspondence and settle accounts with corresponding default professional rate.
Wherein, described advertisement Charging Detail Record unit also comprises:
Basis communication charge module is connected with described communication time/number of times acquisition module, is used for user feedback communication is carried out the charging of basic communication behavior.
Compared with prior art, the present invention has following beneficial effect:
In sum, the present invention proposes a kind of according to the communication time in the advertisement feedback telecommunication process/total interaction times, and the difference rate of corresponding period/secondary segment correspondence, method and system to the advertising expense charging, reached objective accurate assessment advertising feedback effect (corresponding to advertisement delivery effect) and improved the purpose of advertiser, finally solved to prop up in the brand-new business model that pays off advertising advertising expense is carried out technical barrier accurate, objective calculating according to advertisement (feedback) effect to the advertisement feedback telecommunication treatment effeciency.
Description of drawings
Fig. 1 is the schematic flow sheet of a preferred embodiment of the inventive method;
Fig. 2 is the structural representation of a preferred embodiment of system of the present invention.
Embodiment
After the present invention is advertiser or advertisement operators advertisement delivery, the feedback communication mode that the user provides according to advertiser or advertisement operators, such as comprising the real time communication mode that contains speech, video mode and containing note, text chat, message, Email in interior non-realtime traffic mode, be connected to the advertising feedback system of advertiser or advertisement operators, between user and advertiser or advertisement operators, set up the advertising feedback business of communication process, simultaneously this feedback communication is chargeed.
Please refer to Fig. 1, be a preferred embodiment of the advertisement charging method that the present invention is based on advertisement feedback telecommunication.
Present embodiment comprises following performing step:
Step s110: insert the advertising feedback system that be communicated to advertiser or advertisement operators of user to advertising feedback;
Step s120: the communication process that inserts is analyzed, and wherein, the analysis and filter method comprises following one or more combination:
To the online text chat by each form, and note, message, Email etc. comprise the non-realtime traffic mode of word content, adopt nature semantic analysis (Automatic Sentence Recognition) analysis and filter;
To voice-based user feedback communication, adopt natural language recognition methods (Automatic SpeechRecognition) analysis and filter;
To user feedback communication, adopt the image recognition method based on video;
To being connected to all communication modes of advertising feedback system, all can adopt data analysing method based on the communication rule, such as, the data analysing method of the invalid incoming call number of times in the Preset Time of analysis feedback communication incoming call source (for example being IP address or telephone number).
Step s130:, judge whether to filter this communication according to analysis to telex network: if this user feedback communication does not meet the business tine of this advertisement etc., then filter this telex network, process ends, otherwise, change this user feedback communication over to step s140;
Step s140: the communication time/interaction times of adding up this user feedback communication process;
Step s150:, this advertisement is carried out the charging of advertising expense with different section corresponding preset rates by user feedback communication time/interaction times is divided into some period/secondary segments.
Wherein, division to communication period/secondary segment is to be foundation with " specific needed communication time of advertising feedback effect or interaction times difference " principle, communication time/the interaction times of user feedback communication is divided into period/secondary segment, the advertisement putting expense of the i.e. corresponding advertisement of this advertisement feedback telecommunication of every section rate difference, charging result; The advertising results of feedback are good more, and its call duration time is long more, therefore can high more advertising rate be set at the back segment of communication secondary segment/period.
Such as, with the air ticket purchase is example, when consumer's advertising feedback was malice or invalid communication (incoming call), the advertiser can judge in very short time T 1 (as less than 15 seconds) and on-hook, and this moment, (advertisement) service billing value to this time feedback communication was 0.This moment T1 is the sign cut-point of advertising feedback validity and ineffectivity.
When consumer's advertising feedback is simple information feedback (as only consulting), the advertiser can conscientiously handle this feedback communication, and attempt to guide the consumer to the important information feedback stage, only think that as the user simple feedback (consulting) or advertiser guide unsuccessful, this communication will be hung up in moment T2 (as 90 seconds), in the communication period, predeterminable professional rate is A at T2, and the service billing in this time period is: 0+ (T2-T1) * A.Wherein this moment T2 is the sign cut-point that effect is more goed deep in advertising feedback.
The consumer is by after understanding in the T2 period or seeking advice from the relevant advertisements business tine, decision is purchased the air ticket, and all Content of Communication of purchasing the air ticket relevant in moment T3, have been completed successfully, the professional rate of default this period T3 is B, and the service billing in this time period is: 0+ (T2-T1) * A+ (T3-t2) * B.Wherein this moment T3 is the sign cut-point that effect is further goed deep in advertising feedback.
Because it is by a basic communication fare card and related related enforcement of additional (advertisement) service billing card that each advertisement feedback telecommunication process is chargeed, so, when calculating the pairing advertising expense of this advertisement feedback telecommunication, (as the phone) duration calculation of also communicating by letter according to this goes out the needed basic communication expense of this feedback communication (as telephone charges).
What need supplementary notes is between above-mentioned steps s130 and step s140, can also comprise step:
The telex network of filtering is added up,, then be somebody's turn to do the incoming communications in communication incoming call source in regular hour section inner shield if the number of times that the communication of same communication incoming call source incoming call in predetermined periods is filtered reaches preset times.Wherein, described communication incoming call source is IP address or telephone number.
If the user advertising feedback communication is a kind of non-realtime traffic mode, as web text chat or note text chat, several times in this feedback communication process, have been had altogether mutual, equally can remove its charge mode of creation analysis according to above-mentioned T1, T2, T3 model towards the advertising feedback effect, only at this moment, T1, T2, T3 be time numerical value but not constantly be worth, as mutual T1 time following be that invalid mutual, professional (advertisement) charging is 0; Mutual T2 time with interior be basic effectively mutual, it is T2 * this secondary segment rate A/T2=A that advertisement is chargeed; Mutual T3 time with interior be that the degree of depth is effectively mutual, it is T3 * this secondary segment rate A/T3=B that advertisement is chargeed
Before the above-mentioned steps s140, also can comprise step:
Check whether the remaining sum in the fare card is sufficient, if Sorry, your ticket has not enough value, then on-hook finishes this communication, otherwise, change described step s140 over to.
Accordingly, see also shown in Figure 2, a preferred embodiment of a kind of advertisement fee metering system based on advertisement feedback telecommunication that discloses for the present invention.
Advertisement fee metering system of the present invention comprises:
Wherein, described communication access unit 210 comprises:
Described advertisement Charging Detail Record unit 220 comprises:
Rate is provided with module 221, is used to be provided with a plurality of corresponding default advertising rates in different communication period/secondary segment;
Communication period/secondary segment is divided module 222, is foundation with " different needed communication times of advertising feedback effect or communication interaction number of times difference ", and the user feedback communication process is divided into a plurality of time periods or number of times section;
Communication time/number of times acquisition module 223 is used for gathering the communication time or the interaction times of this feedback communication process.
Advertisement charge accounting module 224, simultaneously with described communication rate module, described communication the period/secondary segment is divided module, described communication time/number of times acquisition module is connected, be used in different communication period/secondary segment, advertising expense being made in the advertisement of this advertisement feedback telecommunication correspondence and add up with corresponding default professional rate.
Thus, described communication access unit 210 with the feedback communication connecting system of user to advertisement after, after the communication process filtration, change over to described advertisement Charging Detail Record unit 220, carrying out this advertisement by described advertisement Charging Detail Record unit 220 is foundation with communication time/total interaction times of feedback communication, calculates the advertising expense of this advertisement.
In addition, described advertisement Charging Detail Record unit 220 also comprises:
Basic communication accounting module (not shown) is connected with described communication time acquisition module 223, is used for this advertising feedback incoming call is done basic communication expense charging (as telephone expenses).The effect of this module is when described advertisement Charging Detail Record unit 220 is realized the advertising expense charging, to realize that this advertising feedback incoming call is made the basic communication expense to charge.
In addition, above-mentioned communication filtering module 212 can also take statistics to the telex network of filtering, if in predetermined periods, the invalid number of communications of same communication incoming call source incoming call reaches preset times, then shields the incoming communications in this communication incoming call source within a certain period of time.
Wherein, described advertisement feedback telecommunication mode is to comprise the real time communication mode that contains speech, video mode and contain note, text chat, message, Email in interior non-realtime traffic mode; Described communication incoming call source is meant mailing addresses such as calling telephone number or communication incoming call IP address.
In sum, the present invention proposes a kind of according to the communication time in the advertisement feedback telecommunication process/total interaction times, and the difference rate of corresponding period/secondary segment correspondence, method and system to the advertising expense charging, reached objective accurate assessment advertising feedback effect (corresponding to advertisement delivery effect) and improved the purpose of advertiser, finally solved to prop up in the brand-new business model that pays off advertising advertising expense is carried out technical barrier accurate, objective calculating according to advertisement (feedback) effect to the advertisement feedback telecommunication treatment effeciency.
Claims (9)
1, a kind of advertisement charging method based on advertisement feedback telecommunication is characterized in that, comprising:
Steps A, insert the various forms of feedback communications of process user, comprise the real time communication mode that contains speech, video mode and contain note, text chat, message, Email in interior non-realtime traffic mode to advertisement;
Step B, according to communication time in the advertisement feedback telecommunication or interaction times, with the communication time in this advertisement feedback telecommunication process or interaction times is made the some time section or the number of times section is cut apart, difference according to time period or number of times section is made the difference rate, the combination product of this rate and duration or number of times is charging result, and this charging result is the value of paying the fees of respective advertisement.
2, the advertisement charging method based on advertisement feedback telecommunication according to claim 1 is characterized in that, after the described steps A, also comprises step:
Analysis user is made intelligently filters to this communication process and is handled rule perhaps in the feedback communication of advertisement, and the communication process that will not meet this advertising feedback requirement filters, and process ends; The communication process that will meet this advertising feedback requirement changes step B over to.
3, the advertisement charging method based on advertisement feedback telecommunication according to claim 2 is characterized in that, the step that described intelligently filters is handled also comprises:
The advertisement feedback telecommunication process that is filtered is added up,, then be somebody's turn to do all incoming communications in communication incoming call source in regular hour section inner shield if the number of times that the communication process of same communication incoming call source incoming call in predetermined periods is filtered reaches preset times.
4, the advertisement charging method based on advertising feedback incoming call according to claim 2 is characterized in that, in the described analysis user advertisement feedback telecommunication perhaps the step of rule specifically be to adopt one or more combination of wherein following mode:
Natural semantic analysis (Automatic Sentence Recognition) based on the text communication mode;
Natural-sounding recognition methods (Automatic Speech Recognition) based on the voice communication mode;
Image recognition method based on the video communication mode;
Data analysing method based on the communication rule.
5, the advertisement charging method based on advertisement feedback telecommunication according to claim 1 is characterized in that, among the described step B, also comprises:
This feedback communication process is made to comprise the telephone communication expense charges in interior basic communication service.
6, a kind of advertisement fee metering system based on advertisement feedback telecommunication is characterized in that, comprising:
The communication access unit is used to insert the communication of process user to advertising feedback, and according to certain principle to the filtration that performs an analysis of this communication process;
The advertisement Charging Detail Record unit, be connected with described communication access unit, communication time or interaction times according to this advertisement feedback telecommunication process, time period or number of times section difference according to communication process are made the difference rate, the combination product of this rate and duration or number of times is charging result, is the value of paying the fees of respective advertisement;
7, the advertisement fee metering system based on advertisement feedback telecommunication according to claim 6 is characterized in that, described communication access unit comprises:
The communication access module is used to insert the various communication modes of user to advertising feedback;
The communication filtering module is analyzed advertisement feedback telecommunication content and rule, this communication process is made intelligently filters handle, and the communication process that does not meet this advertising business content is filtered, and the communication process that meets this advertising business content is changed over to described advertisement Charging Detail Record unit.
8, the advertisement fee metering system based on advertisement feedback telecommunication according to claim 6 is characterized in that, described advertisement Charging Detail Record unit comprises:
Rate is provided with module, is used to be provided with a plurality of corresponding default advertising rates in different communication period/secondary segment;
Communication period/secondary segment is divided module, is not all foundation with different needed communication time of advertising feedback effect or communication interaction number of times, and the user feedback communication process is divided into a plurality of time periods or number of times section;
Communication time/number of times acquisition module is used for gathering the communication time or the interaction times of this feedback communication process.
Advertisement charge accounting module, simultaneously with described communication rate module, described communication the period/secondary segment is divided module, described communication time/number of times acquisition module is connected, be used in different communication time period or number of times section, the advertising expense statistics being made in the advertisement of this advertisement feedback telecommunication correspondence and settle accounts with corresponding default professional rate.
9, the advertisement fee metering system based on advertisement feedback telecommunication according to claim 8 is characterized in that, described advertisement Charging Detail Record unit also comprises:
Basis communication charge module is connected with described communication time/number of times acquisition module, is used for this advertisement feedback telecommunication is done the charging of telephone communication expense.
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| CN 200710073131 CN101030870A (en) | 2007-01-26 | 2007-01-26 | Advertisement accounting method and system based on advertisement feedback telecommunication |
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| CN 200710073131 CN101030870A (en) | 2007-01-26 | 2007-01-26 | Advertisement accounting method and system based on advertisement feedback telecommunication |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102984724A (en) * | 2011-09-06 | 2013-03-20 | 中兴通讯股份有限公司 | Feedback analysis method and system |
| CN103489119A (en) * | 2013-09-25 | 2014-01-01 | 广州网易计算机系统有限公司 | Advertisement monitoring method, device and system |
| CN102025962B (en) * | 2009-09-23 | 2014-04-02 | 华为技术有限公司 | Method and device for triggering charging of falling voice call of video call |
| CN104408644A (en) * | 2014-11-11 | 2015-03-11 | 北京百度网讯科技有限公司 | Method and device for controlling media object display and media object display system |
| CN107657487A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device based on verification |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
| JP2019080217A (en) * | 2017-10-26 | 2019-05-23 | シャープ株式会社 | Network system and server |
| CN110264246A (en) * | 2019-05-29 | 2019-09-20 | 联动优势科技有限公司 | Charging controller and method |
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2007
- 2007-01-26 CN CN 200710073131 patent/CN101030870A/en active Pending
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102025962B (en) * | 2009-09-23 | 2014-04-02 | 华为技术有限公司 | Method and device for triggering charging of falling voice call of video call |
| CN102984724A (en) * | 2011-09-06 | 2013-03-20 | 中兴通讯股份有限公司 | Feedback analysis method and system |
| CN102984724B (en) * | 2011-09-06 | 2017-12-05 | 上海优尔蓝信息科技股份有限公司 | A kind of feedback analysis method and system |
| CN103489119A (en) * | 2013-09-25 | 2014-01-01 | 广州网易计算机系统有限公司 | Advertisement monitoring method, device and system |
| CN104408644A (en) * | 2014-11-11 | 2015-03-11 | 北京百度网讯科技有限公司 | Method and device for controlling media object display and media object display system |
| CN107657487A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device based on verification |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
| JP2019080217A (en) * | 2017-10-26 | 2019-05-23 | シャープ株式会社 | Network system and server |
| CN110264246A (en) * | 2019-05-29 | 2019-09-20 | 联动优势科技有限公司 | Charging controller and method |
| CN110264246B (en) * | 2019-05-29 | 2022-03-25 | 联动优势科技有限公司 | Charging control device and method |
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