CN102263994A - Audience individual watching data acquisition method and system - Google Patents
Audience individual watching data acquisition method and system Download PDFInfo
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- CN102263994A CN102263994A CN2011102591394A CN201110259139A CN102263994A CN 102263994 A CN102263994 A CN 102263994A CN 2011102591394 A CN2011102591394 A CN 2011102591394A CN 201110259139 A CN201110259139 A CN 201110259139A CN 102263994 A CN102263994 A CN 102263994A
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Abstract
The invention discloses an audience individual watching data acquisition method, comprising the following steps of: initiating an individual watching data input request via key operations when an audience starts or ends up watching TV; scheduling an audience individual watching data acquisition system by a set-top box after receiving the request of the audience; displaying an individual watching data operation interface on a TV screen for the audience to perform operations according to interface guidance, and setting audience basic information and watching state information; and after acknowledging the settings, generating individual watching data and transmitting the generated data to a front end platform by the set-top box to store the generated data in a database. The invention further discloses an audience individual watching data acquisition system, comprising a client module and the front end platform composed of a management sub-system and a database sub-system. The method and the system disclosed by the invention can reduce the cost on acquisition of the audience individual watching data, implement the acquisition of the audience individual watching data in a large-scale range, and play an important role in the research on audience watching characteristics and the program arrangement of television broadcasting agency.
Description
Technical field
The invention belongs to the digital television techniques category, relate in particular to the individual watching data collecting method and system of a kind of spectators.
Background technology
The viewing-data that is used to add up audience ratings comprises two big classes: program audience data and individual viewing-data.The program audience data are meant the data that can reflect spectators' information of institute's TV reception in the rating process, comprise data such as channel information, programme information; Individual viewing-data is meant the individual relevant information data with the spectators of TV reception, the teleview data such as time in the moment of age, sex, occupation, beginning and the end that comprises spectators.Individual viewing-data is the important component part of viewing-data, it can be used for the analytic statistics of program audience crowd's segmentation statistics and spectators' rating characteristics and custom, is bringing into play important reference role for the lifting of station synchronization and advertisement broadcast layout and program making.
This patent provides a kind of spectators individual watching data collecting method: when spectators begin or finish to teleview, initiate individual viewing-data input request by button operation, after set-top box receives spectators' request, call the individual watching data collecting of spectators system, on video screen, show individual viewing-data operation interface, spectators guide according to the interface and operate, and to spectators' essential information with watch state information setting, after confirming, set-top box generates individual viewing-data and sends data to front-end platform and is kept in the database.The individual viewing-data that collects can carry out various statistics for the related personnel.
Application number is to have announced a kind of spectators' watching data collecting method and system in 200610036427.2 the patent, in the method that this patent is announced, require spectators to produce individual viewing-data by using dedicated remote control, send individual viewing-data to set-top box by remote controller through the remote controller operation, preserve to front end system via Network Transmission again.
Application number is compared with the individual watching data collecting method that this patent provided for the method for announcing in 200610036427.2 the patent and is existed conspicuous difference:
1) the generation approach of individual viewing-data is different fully
In the method that the former announced, individual viewing-data is generated by dedicated remote control, therefore, must be equipped with dedicated remote control to spectators in actual the enforcement and produce individual viewing-data specially; In the method that this patent provides, spectators initiate the input request of individual viewing-data by remote controller key or set-top box button operation, and individual viewing-data is to be produced or produced jointly by set-top box and front-end platform by set-top box.
2) flow process that method comprised is different fully
In the method that the former announced, spectators at first are provided with dedicated remote control, carry out the remote controller key operation then and produce individual viewing-data, afterwards, individual viewing-data is received and sends to front end system by the set-top box background program and preserves, and this process is carried out at set-top box background; In the method that this patent provides, spectators at first initiate individual viewing-data input request by remote controller key or set-top box button operation, set-top box shows individual viewing-data operation interface on video screen afterwards, spectators carry out corresponding operating in the interface, and set-top box generates individual viewing-data after confirming operation, and sends data to front-end platform and preserve.
Summary of the invention
The object of the present invention is to provide the individual watching data collecting method and system of a kind of spectators, its basic principle is to utilize technological development such as database, network service and Digital Television to go out the individual watching data collecting of the spectators system that a cover comprises front-end platform and set-top box client modules.By using this system, in the family different member beginning with finish to teleview in access the individual viewing-data operation interface related by button operation with family, in the interface, choose and own corresponding data item, and the state of watching is set to the state of " beginning to watch " or " end is watched ", produce individual viewing-data and sent to front-end platform by set-top box after confirming, front-end platform is kept at these data in the database and uses for statistics.
For realizing above-mentioned functions, embodiments of the invention provide a kind of spectators the acquisition method of individual viewing-data: set master data in advance in system, when spectators begin or finish to teleview, initiate individual viewing-data input request by button operation, after set-top box receives spectators' request, call the individual watching data collecting of spectators system, on video screen, show individual viewing-data operation interface, spectators guide according to the interface and operate, and to spectators' essential information with watch state information setting, after confirming, set-top box generates individual viewing-data and sends data to front-end platform and is kept in the database.
Embodiments of the invention also provide the individual watching data collecting of a kind of spectators system, and this system comprises front-end platform and set-top box client modules, and wherein, front-end platform comprises ADMINISTRATION SUBSYSTEM and database subsystem.ADMINISTRATION SUBSYSTEM is responsible for parameter setting, data typing and the work such as modification, data statistics of system on the one hand, is responsible on the other hand communicating with the set-top box client; Database subsystem is responsible for storage and management spectators essential information data, the individual viewing-data of spectators etc.; The basic function of set-top box client modules is to carry out data communication, the individual viewing-data of processing spectators between responsible and the front-end platform, comprise reception from the data of front-end platform, generate the collection of individual viewing-data operation interface, individual viewing-data and upload, and coordinate other data processing modules (as browser module) and carry out with gathering the relevant data processing work of individual viewing-data.
As can be seen, embodiments of the invention have been realized following function from technique scheme, have reached following purpose:
1) spectators only need be when beginning to teleview and finishing to teleview, initiate the individual viewing-data input of spectators request by button operation, and in individual viewing-data operation interface, set the individual essential information of spectators and watch state, after confirming, set-top box will produce individual viewing-data and send front-end platform to and be kept in the database;
2) in the whole process spectators operation is simple, do not need extra special equipment to generate individual viewing-data.
Can directly reduce the cost of gathering the individual viewing-data of spectators by using method and system provided by the present invention, make the individual viewing-data of large-scale inquiry statistics spectators become possibility, the individual viewing-data that utilizes these method and system to collect is added up, its result will reflect numerous spectators' rating characteristics more exactly, and these method and system are for TV station and program making unit optimizes program and layout is broadcasted in advertisement, improve program making has positive meaning.
Description of drawings
Fig. 1 is one of individual viewing-data operation interface of spectators of the embodiment of the invention;
Fig. 2 is the flow chart of the individual watching data collecting method of spectators involved in the present invention;
Fig. 3 is one of system configuration schematic diagram of the individual watching data collecting of spectators involved in the present invention system;
Fig. 4 be the individual watching data collecting of spectators involved in the present invention system the system configuration schematic diagram two;
Fig. 5 is two of the individual viewing-data operation interface of the spectators of the embodiment of the invention;
Embodiment
Below in conjunction with drawings and Examples, describe clearly realizing technical scheme of the present invention.
With reference to figure 1, be the individual viewing-data operation interface of used spectators in the embodiment of the invention.The essential information that comprises spectators in the interface: spectators' numbering, sex, age, occupation, education degree field also comprise spectators' essential information choice box, " beginning to watch " state and " end is watched " state button are set.Figure 1 shows that example, the hostess in the current family begins to teleview, she calls out this interface by button operation, at first spectators' essential information is provided with, promptly select and the corresponding spectators' essential information of own identity data item, and in the choice box corresponding, carry out and choose operation with this data item, afterwards to watching state setting, promptly click " beginning to watch " button, set-top box generates the individual viewing-data of this hostess of expression under " beginning to watch " state afterwards, the spectators' essential information that comprises this hostess, " begin to watch " state information, current time value, and send data to front-end platform and be kept in the database.
With reference to figure 2, be the individual watching data collecting method flow diagram of spectators involved in the present invention, set forth the process that Fig. 2 comprises below in conjunction with Fig. 1:
Initiate individual viewing-data input request by button operation when 1. spectators begin to teleview;
2. set-top box receives and calls individual watching data collecting system after the request, shows individual viewing-data operation interface on video screen;
3. spectators guide according to the interface, choose and self corresponding spectators' essential information data item, and execution is provided with the operation of " beginning to watch " state and confirms then;
4. the set-top box individual viewing-data that will comprise " beginning to watch " state information sends front-end platform to and is kept in the database, and set-top box is returned normal rating state simultaneously;
Initiate individual viewing-data input request by button operation when 5. spectators finish to teleview;
6. set-top box receives and calls individual watching data collecting system after the request, shows individual viewing-data operation interface on video screen;
7. spectators guide according to the interface, choose and self corresponding spectators' essential information data item, and execution is provided with the operation of " end is watched " state and confirms then;
8. the set-top box individual viewing-data that will comprise " end is watched " state information sends front-end platform to and is kept in the database, and set-top box is returned normal rating state simultaneously.
Embodiment 1 is two kinds of different technical schemes that realize the individual watching data collecting method and system of spectators provided by the present invention with embodiment 2.
Embodiment 1:
With reference to figure 3,, also be the system configuration schematic diagram of present embodiment for one of system configuration schematic diagram of the individual watching data collecting of spectators involved in the present invention system.The individual watching data collecting of spectators system comprises client modules and front-end platform, and client modules is arranged in set-top box, and front-end platform comprises ADMINISTRATION SUBSYSTEM and database subsystem.As shown in Figure 3, (101) are bi-directional set-top box (set-top box with network communicating function), and the client modules of the individual watching data collecting of spectators system is positioned at wherein; (102) be bilateral network, for the interactive communication between set-top box and the front-end platform provides passage; (103) be the front-end platform of the individual watching data collecting of spectators system, comprise ADMINISTRATION SUBSYSTEM and database subsystem.
On the basis of correct statistics to the individual viewing-data of spectators based on the individual viewing-data of correct collection spectators, must realize correct related between spectators' essential information and the spectators' individuality viewing-data, promptly to guarantee the individual viewing-data of the spectators that gathered in database with these data in set up between the spectators' that comprised the essential information related, in the present embodiment, realized correct related between the individual viewing-data of spectators and the spectators' essential information by scientific and reasonable technical scheme.
Cooperate the realization of embodiment 1, need in database, set up spectators' Basic Information Table, individual viewing-data table.Wherein, spectators' Basic Information Table is used for writing down spectators' essential information, and this table comprises following field (": " back is the field implication):
Spectators' numbering: spectators' unique number, each spectators in the database have spectators' numbering;
Sequence number of set top box: the sequence number of set-top box in the spectators family, this value can read from set-top box, and in the zone that same operator is responsible for, sequence number of set top box is a unique value;
Sex: spectators' sex;
Age: spectators' age size;
Occupation: spectators' work taken up;
Education degree: the degree that spectators accept the education.
In spectators' Basic Information Table, each bar data record is all writing down the sequence number of set-top box in a spectators' essential information and this spectators family.
Individual viewing-data table is used for writing down spectators' individual viewing-data, and this table comprises following field:
Spectators' numbering: spectators' unique number;
Watch Status Flag: " 1 " expression " begins to watch " state, " 0 " expression " end is watched " state;
Watch the state time of origin: spectators begin to teleview or finish to teleview the time constantly.
In individual viewing-data table, each bar data record is all writing down a spectators' an individual viewing-data, comprises that these spectators' spectators numbering, the state of watching when producing individual viewing-data and this watch that state takes place by the time constantly.
In the present embodiment, spectators' essential information can set in advance by the ADMINISTRATION SUBSYSTEM of front-end platform.
Present embodiment uses the individual viewing-data operation interface of spectators as shown in Figure 1, and the workflow of present embodiment comprises process as described below:
Initiate individual viewing-data input request by button operation when 1. spectators begin to teleview;
2. after set-top box received viewer request, client modules forward end platform sent request, and spectators' essential information that acquisition request is associated with set-top box includes sequence number of set top box in the request msg of sending;
3. after front end system receives the request of set-top box client modules, in spectators' Basic Information Table, find out the whole records that are associated with this sequence number of set top box successively, and these records are sent to set-top box according to sequence number of set top box;
4. after set-top box receives data, on video screen, eject individual viewing-data inputting interface, comprising the spectators' essential information that is associated with set-top box in the interface;
5. spectators guide according to the interface, choose the data item relevant with self, carry out " beginning to watch " operation then, set-top box sends to front-end platform with the state information of spectators' numbering, current time, " beginning to watch ", and set-top box is returned normal rating state simultaneously;
6. after front-end platform receives data, add new record in individual viewing-data table: the rating Status Flag is set to " 1 ", spectators' number field is set to spectators' number value that set-top box transmits, and watches that state time of origin field is set to the time value that set-top box transmits;
Initiate individual viewing-data input request by button operation when 7. spectators finish to teleview;
8. after set-top box received viewer request, client modules forward end platform sent request, and spectators' essential information that acquisition request is associated with set-top box comprises sequence number of set top box in the request msg of sending;
9. after front end system receives the request of set-top box client modules, sequence number of set top box as searching value, is found out the whole records that are associated with this sequence number of set top box successively in spectators' Basic Information Table, and these records are sent to set-top box;
10. after set-top box receives data, on video screen, eject individual viewing-data inputting interface, comprising the spectators' essential information that is associated with set-top box in the interface;
Such scheme has clearly been explained a possible embodiments of the present invention.
Embodiment 2:
With reference to figure 4,, also be the system configuration schematic diagram of present embodiment for two of the system configuration schematic diagram of the individual watching data collecting of spectators involved in the present invention system.Different with embodiment 1, the individual viewing-data operation interface of spectators adopts web technologies to realize in the present embodiment, so STB terminal increased browser module, and front-end platform has increased the WEB subsystem.
With reference to figure 5, be the individual viewing-data operation interface of employed spectators in the present embodiment.Comprise spectators' essential information in the interface: spectators' numbering, sex, age, occupation, education degree field contents and spectators' essential information choice box also comprise " beginning to watch " and " end is watched " status data item and state choice box.Figure 5 shows that example, male owner in the current family begins to teleview, he calls out this interface by button operation, at first spectators' essential information is provided with, promptly select and the corresponding data item of own identity, and in the choice box corresponding, carry out and choose operation with this data item, then to watching state setting, promptly in the choice box corresponding, carry out and choose operation with " beginning to watch " status data item, after confirming, set-top box generates the individual viewing-data of this owner man of expression under " beginning to watch " state, comprises this owner's man essential information, " begin to watch " state information, and send data to front-end platform and be kept in the database.
Cooperate the realization of embodiment 2, need in database, set up spectators' Basic Information Table, individual viewing-data table.Wherein, spectators' Basic Information Table is used for writing down spectators' essential information, and this table comprises following field (": " back is the field implication):
Spectators' numbering: spectators' unique number, each spectators in the database have a numbering;
Sequence number of set top box: the sequence number of set-top box in the spectators family, this value can read from set-top box, and in the zone that same operator is responsible for, sequence number of set top box is a unique value;
The individual viewing-data operation pages of spectators address: this field indicates the WEB address of the individual viewing-data operation pages that is associated with set-top box;
Sex: spectators' sex;
Age: spectators' age size;
Occupation: spectators' work taken up;
Education degree: the degree that spectators accept the education.
In spectators' Basic Information Table, each bar data record is all writing down the sequence number of set-top box in a spectators' the essential information, this spectators family, the WEB address of the individual viewing-data operation pages that is associated with this set-top box.
Individual viewing-data table is used for writing down spectators' individual viewing-data, and this table comprises following field:
Spectators' numbering: spectators' unique number;
Watch Status Flag: " 1 " expression " begins to watch " state, " 0 " expression " end is watched " state;
Watch the state time of origin: spectators begin to teleview or finish to teleview the time constantly.
In individual viewing-data table, each bar data record is all writing down a spectators' an individual viewing-data, comprises that these spectators' spectators numbering, the state of watching when producing individual viewing-data and this watch that state takes place by the time constantly.
In the present embodiment, spectators' essential information can set in advance by the ADMINISTRATION SUBSYSTEM of front-end platform.Individual viewing-data input page adopts dynamic web page technique, when the set box browser module when the WEB subsystem sends the request of accessed web page, generate by the WEB subsystem and to include the webpage of spectators' essential information and to send set-top box to.
The workflow of present embodiment comprises process as described below:
Initiate individual viewing-data input request by button operation when 1. spectators begin to teleview;
2. after set-top box received viewer request, client modules forward end platform sent request, and the individual viewing-data operation pages WEB address that acquisition request is associated with set-top box comprises sequence number of set top box in the request msg of sending;
3. after front end system receives the request of set-top box client modules, in spectators' Basic Information Table, find out the individual viewing-data operation pages address that is associated with this sequence number of set top box, and this address is sent to set-top box according to sequence number of set top box;
4. after the set-top box client modules receives data, page address and sequence number of set top box are passed to browser module, browser module is with the page of sequence number of set top box as the appointment of page parameter forward end WEB subsystem acquisition request;
5. after the WEB subsystem receives request, sequence number of set top box is carried out the dynamic page program of set-top box request as page parameter: with sequence number of set top box as searching value, in spectators' Basic Information Table, find out the whole records that are associated with this sequence number of set top box successively, and generate the individual viewing-data operation pages that includes the spectators' essential information that is associated with this set-top box, send the page to set-top box then;
6. after set-top box receives data, on video screen, eject individual viewing-data operation pages;
7. spectators guide according to the page, choose the essential information data item relevant, choose " beginning to watch " state then, after confirming with self, set-top box sends to the WEB subsystem with the status flag information of spectators' numbering, " beginning to watch ", and set-top box is returned normal rating state simultaneously;
8. after the WEB subsystem receives data, spectators' numbering, " beginning to watch " status flag information and current time in system are saved in the individual viewing-data table;
Initiate individual viewing-data input request by button operation when 9. spectators finish to teleview;
10. after set-top box received viewer request, client modules forward end platform sent request, and the individual viewing-data operation pages WEB address that acquisition request is associated with set-top box comprises sequence number of set top box in the request msg of sending;
Such scheme has clearly been explained another possible embodiments of the present invention.
From the technical scheme of above two embodiment as can be seen, the individual watching data collecting method of a kind of spectators disclosed in this invention is feasible fully and can realizes, this method is: when spectators begin or finish to teleview, initiate individual viewing-data input request by button operation, after set-top box receives spectators' request, call the individual watching data collecting of spectators system, on video screen, show individual viewing-data operation interface, spectators guide according to the interface and operate, and to spectators' essential information with watch state information setting, after confirming, set-top box generates individual viewing-data and sends data to front-end platform and is kept in the database.The technical scheme of embodiment has proved that simultaneously the individual watching data collecting of a kind of spectators provided by the present invention system is also feasible fully and can realize and implement.
Described above is two possible embodiments of the present invention.In technical scope of the present invention, the foregoing description can also have a variety of versions, to those skilled in the art, under enlightenment of the present invention and instructing, do not depart from the scope of the present invention, can make various modifications and variations to the present invention at an easy rate, therefore, the present invention attempts to be included in the various modifications and variations of in the equivalence techniques scope the present invention being made.
Claims (10)
1. the individual watching data collecting method of spectators, it is characterized in that, when spectators begin or finish to teleview, initiate individual viewing-data input request by button operation, after set-top box receives spectators' request, call the individual watching data collecting of spectators system, on video screen, show individual viewing-data operation interface, spectators guide according to the interface and operate, and to spectators' essential information with watch state information setting, after confirming, set-top box generates individual viewing-data and sends data to front-end platform and is kept in the database.
2. the individual watching data collecting method of spectators according to claim 1, it is characterized in that, include the spectators' essential information data item and the setting option that are associated with viewer's home in the individual viewing-data operation interface that set-top box shows on video screen, watch status data item and setting option.
3. the individual watching data collecting method of spectators according to claim 1 is characterized in that, in the following way spectators' essential information is provided with:
Spectators choose operation at corresponding spectators' essential information data item execution in individual viewing-data operation interface.
4. the individual watching data collecting method of spectators according to claim 1 is characterized in that, by following manner to watching state information setting:
Spectators carry out in individual viewing-data operation interface the corresponding push button function of watching state are set;
Spectators choose operation at watching that accordingly the status data item is carried out in individual viewing-data operation interface.
5. the individual watching data collecting method of spectators according to claim 1 is characterized in that spectators' essential information comprises spectators' age, sex, occupation, schooling.
6. the individual watching data collecting method of spectators according to claim 1 is characterized in that, the described state of watching comprises " beginning to watch " state and " end is watched " state.
7. the individual watching data collecting method of spectators according to claim 1 is characterized in that when spectators began to teleview, the state of will watching was arranged to " beginning to watch " in individual viewing-data operation interface; When spectators finished to teleview, the state of will watching in individual viewing-data operation interface was arranged to " end is watched ".
8. the individual watching data collecting method of spectators according to claim 1, it is characterized in that the individual viewing-data that set-top box generates comprises spectators' essential information, watches state information, spectators begin to teleview the time constantly or spectators finish the time constantly that televiews.
9. the individual watching data collecting method of spectators according to claim 1, it is characterized in that, when spectators were in the state of " beginning to watch ", the individual viewing-data that set-top box generates comprised that spectators' essential information, expression " begin to watch " that information, the spectators of state begin the time constantly that televiews; When spectators were in the state of " end is watched ", the individual viewing-data that set-top box generates comprised that the information of spectators' essential information, expression " end is watched " state, spectators finish the time constantly that televiews.
10. the individual watching data collecting of spectators system, it is characterized in that, described system comprises set-top box client modules and front-end platform, front-end platform comprises ADMINISTRATION SUBSYSTEM and database subsystem, the basic function of client modules is: receive spectators' request, communicate with front-end platform, be responsible on video screen, showing the individual viewing-data operation interface of spectators; The basic function of ADMINISTRATION SUBSYSTEM be responsible for the statistics of the setting of data, individual viewing-data, with the set-top box client modules between communicate by letter; The basic function of database subsystem is to be responsible for preserving and management spectators' essential information data and the personalized viewing-data of spectators.
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| CN2011102591394A CN102263994A (en) | 2011-09-02 | 2011-09-02 | Audience individual watching data acquisition method and system |
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| CN102630051A (en) * | 2012-03-30 | 2012-08-08 | 李世平 | Audience individual viewing data acquisition method and system |
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Application publication date: 20111130 |