CN101848357A - Real-time television data investigation system - Google Patents
Real-time television data investigation system Download PDFInfo
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- CN101848357A CN101848357A CN200910080584A CN200910080584A CN101848357A CN 101848357 A CN101848357 A CN 101848357A CN 200910080584 A CN200910080584 A CN 200910080584A CN 200910080584 A CN200910080584 A CN 200910080584A CN 101848357 A CN101848357 A CN 101848357A
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Abstract
The invention provides a real-time television data investigation system, belonging to the digital television technical field. The real-time television data investigation system is characterized by comprising a data server and a data acquisition terminal, wherein, the data server is composed of a television program database, a user database, a real-time television database, user service software and real-time television data processing software; and the data acquisition terminal is composed of wireless internet remote control equipment and digital television terminal equipment with a data returning function. The real-time television data investigation system has the beneficial effects of investigating and returning the television program rating in real time but not at regular time, thus achieving more timely and accurate survey results and having better instructive significance. The technical scheme can achieve efficient, accurate and low-cost television program rating in real time with wide application range.
Description
Technical field:
The invention belongs to the digital television techniques field, relate in particular to a kind of real-time television data investigation system.
Background technology:
Audience ratings is meant that the number of the program of watching a certain broadcast accounts for the percentage of spectators' total number of persons in real time.These data are to the adjustment of station synchronization, and the publicity strategy adjustment of program and advertisement all have very important meaning to the pointed input of potential consumer.
Present stage, for the stage that the investigation of real-time audience ratings is in by rule of thumb, sensation, general knowledge are estimated, data are influenced seriously by subjectivity.
Audience ratings refers to watch that the number (or tame amount) of a certain program accounts for the percentage of spectators' total number of persons (or total tame amount) that in certain period promptly audience ratings equals to watch the number (or tame amount) of a certain program and the ratio of spectators' total number of persons (or total tame amount).
The acquisition method that the audience rating data that adopts is commonly used has three kinds at present, comprises telephony, diary method and personnel's measuring instrument method.
Telephony is more traditional audience rating investigation method.Concrete enforcement is exactly that audience information is made a phone call to investigate to sample of users by research firm, the investigation method operation cost height of this kind, and troublesome poeration, and it is more to influence the factor of investigation result, and the investigation result data are inaccurate.
Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, and they are recorded in situation about televiewing every day (comprising the channel and the time period of watching) on the diary card of oneself at any time.This kind collecting method is mended when usually occurring afterwards and is filled out owing to be that the user manually fills in, the inaccurate problem of data, and inefficiency, and data reclaim slow, statistical difficulty.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is newer in the world audience investigation means at present.Measuring instrument can store the information that each user televiews get off by the mode of setting, and is sent to the central computer of general headquarters then by telephone wire.This kind method is had large improvement than diary method, but the cost of its equipment height very is not suitable for large-scale installation, thereby has limited the quantity of sample.
Summary of the invention:
The objective of the invention is to: provide a kind of efficient, accurately, the real-time audience rating investigating system of TV programme of low-cost, applied range.
Technical scheme of the present invention is a kind of real-time television data investigation system, it is characterized in that, this real-time television data investigation system comprises: data server and data collection station;
Described data server, be to constitute by TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software, be used to preserve programme information, user profile and viewing-data in real time, and provide above various information submission, search for, check service;
Described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function, is used for the audience ratings that program was gathered and analyzed to the Various types of data that the data server transmission comes.
Described data server is to be made of TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software;
Described TV program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Described customer data base is used to preserve the required all types of user information of television data investigation;
Described real-time viewing-data storehouse is used to preserve the real-time viewing-data of being beamed back by data collection station;
Described user's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data;
Described real-time viewing-data process software is used for the real-time viewing-data that the deal with data acquisition terminal is beamed back.
Described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function;
The described remote control equipment that can get online without being tethered to a cable, be used on the wap website, being registered as the website user of different stage, order TV programme in real time and download the information of ordering in real time,, provide real-time viewing-data for data server simultaneously to realize automatic remote control to television terminal equipment; The user who has super-ordinate right can also check real-time viewing-data;
The described digital TV terminal equipment that has the data retransmission function is used to be implemented on the interactive webpage of television multimedia and orders TV programme in real time, to realize regularly redirect TV programme, provides real-time viewing-data for data server simultaneously.
Described wap website is to check that by TV program list module, television program search module, user authority management module and real-time viewing-data module constitutes,
Described TV program list module is used to the user to provide TV programme to check and generate selective listing;
Described television program search module is used to the user that the service of television program search is provided;
Described user authority management module, the service that is used to the user to provide the branch authority to browse;
Described real-time viewing-data is checked module, the service that is used to the user to provide the viewing-data selectivity to check.
The interactive webpage of described television multimedia is to be made of TV program list module and television program search module, and described TV program list module is used to the user to provide TV programme to check and generate selective listing; Described television program search module is used to the user that the service of television program search is provided.
The remote control equipment of described wireless Internet access is used for remote manual control digital TV terminal equipment, can be data server in the remotely controlling digital television terminal equipment real-time viewing-data is provided.
The remote control equipment of described wireless Internet access is used to make the user who has super-ordinate right can also check real-time viewing-data.
The described digital TV terminal equipment that has the data retransmission function is used to use remote control equipment remote manual control digital TV terminal equipment, provides real-time viewing-data for data server simultaneously.
Beneficial effect of the present invention is, real-time investigation the audience ratings of program.Audience ratings by the method investigation is beamed back in real time, and the non-timed beams back, investigation result also has more directive significance more in time with accurate.Adopt technique scheme, can be efficiently, accurately, low cost, applied range carry out the real-time audience ratings of TV programme.
Description of drawings:
The structure chart of the real-time television data investigation system that Fig. 1 provides for the embodiment of the invention;
The structure chart of data server in the real-time television data investigation system that Fig. 2 provides for the embodiment of the invention;
The structure chart of data collection station in the real-time television data investigation system that Fig. 3 provides for the embodiment of the invention;
The structure chart of wap website in the real-time television data investigation system that Fig. 4 provides for the embodiment of the invention;
The structure chart of the interactive webpage of television multimedia in the real-time television data investigation system that Fig. 5 provides for the embodiment of the invention.
Embodiment:
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated, be to be understood that, specific embodiment described herein only is used to explain the present invention, and is not used in qualification the present invention.
The specific embodiment of the present invention is:
As shown in Figure 1, a kind of real-time television data investigation system is characterized in that, this real-time television data investigation system comprises: data server and data collection station;
Described data server, be to constitute by TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software, be used to preserve programme information, user profile and viewing-data in real time, and provide above various information submission, search for, check service;
Described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function, is used for the audience ratings that program was gathered and analyzed to the Various types of data that the data server transmission comes.
As shown in Figure 2, a kind of real-time television data investigation system is characterized in that: described data server is to be made of TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software;
Described TV program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Described customer data base is used to preserve the required all types of user information of television data investigation;
Described real-time viewing-data storehouse is used to preserve the real-time viewing-data of being beamed back by data collection station;
Described user's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data;
Described real-time viewing-data process software is used for the real-time viewing-data that the deal with data acquisition terminal is beamed back.
As shown in Figure 3, a kind of real-time television data investigation system is characterized in that: described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function;
The described remote control equipment that can get online without being tethered to a cable, be used on the wap website, being registered as the website user of different stage, order TV programme in real time and download the information of ordering in real time,, provide real-time viewing-data for data server simultaneously to realize automatic remote control to television terminal equipment; The user who has super-ordinate right can also check real-time viewing-data;
The described digital TV terminal equipment that has the data retransmission function is used to be implemented on the interactive webpage of television multimedia and orders TV programme in real time, to realize regularly redirect TV programme, provides real-time viewing-data for data server simultaneously.
As shown in Figure 4, a kind of real-time television data investigation system is characterized in that: described wap website is to check that by TV program list module, television program search module, user authority management module and real-time viewing-data module constitutes,
Described TV program list module is used to the user to provide TV programme to check and generate selective listing;
Described television program search module is used to the user that the service of television program search is provided;
Described user authority management module, the service that is used to the user to provide the branch authority to browse;
Described real-time viewing-data is checked module, the service that is used to the user to provide the viewing-data selectivity to check.
As shown in Figure 5, a kind of real-time television data investigation system, it is characterized in that: the interactive webpage of described television multimedia is to be made of TV program list module and television program search module, and described TV program list module is used to the user to provide TV programme to check and generate selective listing; Described television program search module is used to the user that the service of television program search is provided.
As shown in Figure 4, a kind of real-time television data investigation system is characterized in that: the remote control equipment of described wireless Internet access, be used for remote manual control digital TV terminal equipment, and in the remotely controlling digital television terminal equipment, can be data server real-time viewing-data is provided.
As shown in Figure 4, a kind of real-time television data investigation system is characterized in that: the remote control equipment of described wireless Internet access is used to make the user who has super-ordinate right can also check real-time viewing-data.
As shown in Figure 5, a kind of real-time television data investigation system, it is characterized in that: the described digital TV terminal equipment that has the data retransmission function, be used to use remote control equipment remote manual control digital TV terminal equipment, provide real-time viewing-data for data server simultaneously.
Beneficial effect of the present invention is, real-time investigation the audience ratings of program.Audience ratings by the method investigation is beamed back in real time, and the non-timed beams back, investigation result also has more directive significance more in time with accurate.Adopt technique scheme, can be efficiently, accurately, low cost, applied range carry out the real-time audience ratings of TV programme.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. a real-time television data investigation system is characterized in that this real-time television data investigation system comprises: data server and data collection station;
Described data server, be to constitute by TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software, be used to preserve programme information, user profile and viewing-data in real time, and provide above various information submission, search for, check service;
Described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function, is used for the audience ratings that program was gathered and analyzed to the Various types of data that the data server transmission comes.
2. a kind of real-time television data investigation system according to claim 1 is characterized in that: described data server is to be made of TV program database, customer data base, real-time viewing-data storehouse, user's service software and real-time viewing-data process software;
Described TV program database is used to preserve accurate program possible table and the programme information that obtains from proprietary channel;
Described customer data base is used to preserve the required all types of user information of television data investigation;
Described real-time viewing-data storehouse is used to preserve the real-time viewing-data of being beamed back by data collection station;
Described user's service software is to be made of the interactive webpage of wap website and television multimedia, be used for to the user provide submit data to and check, the software platform of search data;
Described real-time viewing-data process software is used for the real-time viewing-data that the deal with data acquisition terminal is beamed back.
3. a kind of real-time television data investigation system according to claim 1 is characterized in that: described data collection station is to be made of remote control equipment of getting online without being tethered to a cable and the digital TV terminal equipment that has the data retransmission function;
The described remote control equipment that can get online without being tethered to a cable, be used on the wap website, being registered as the website user of different stage, order TV programme in real time and download the information of ordering in real time,, provide real-time viewing-data for data server simultaneously to realize automatic remote control to television terminal equipment; The user who has super-ordinate right can also check real-time viewing-data;
The described digital TV terminal equipment that has the data retransmission function is used to be implemented on the interactive webpage of television multimedia and orders TV programme in real time, to realize regularly redirect TV programme, provides real-time viewing-data for data server simultaneously.
4. a kind of real-time television data investigation system according to claim 2 is characterized in that: described wap website is to check that by TV program list module, television program search module, user authority management module and real-time viewing-data module constitutes,
Described TV program list module is used to the user to provide TV programme to check and generate selective listing;
Described television program search module is used to the user that the service of television program search is provided;
Described user authority management module, the service that is used to the user to provide the branch authority to browse;
Described real-time viewing-data is checked module, the service that is used to the user to provide the viewing-data selectivity to check.
5. a kind of real-time television data investigation system according to claim 2, it is characterized in that: the interactive webpage of described television multimedia is to be made of TV program list module and television program search module, described TV program list module is used to the user to provide TV programme to check and generate selective listing; Described television program search module is used to the user that the service of television program search is provided.
6. a kind of real-time television data investigation system according to claim 3, it is characterized in that: the remote control equipment of described wireless Internet access, be used for remote manual control digital TV terminal equipment, in the remotely controlling digital television terminal equipment, can be number pick server real-time viewing-data is provided.
7. a kind of real-time television data investigation system according to claim 3 is characterized in that: the remote control equipment of described wireless Internet access is used to make the user who has super-ordinate right can also check real-time viewing-data.
8. a kind of real-time television data investigation system according to claim 3, it is characterized in that: the described digital TV terminal equipment that has the data retransmission function, be used to use remote control equipment remote manual control digital TV terminal equipment, provide real-time viewing-data for data server simultaneously.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910080584A CN101848357A (en) | 2009-03-23 | 2009-03-23 | Real-time television data investigation system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910080584A CN101848357A (en) | 2009-03-23 | 2009-03-23 | Real-time television data investigation system |
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| CN101848357A true CN101848357A (en) | 2010-09-29 |
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| CN200910080584A Pending CN101848357A (en) | 2009-03-23 | 2009-03-23 | Real-time television data investigation system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102036108A (en) * | 2010-11-30 | 2011-04-27 | 青岛海信宽带多媒体技术有限公司 | Method and equipment for realizing audience rating investigation by using digital television terminal |
| CN102263994A (en) * | 2011-09-02 | 2011-11-30 | 李世平 | Audience individual watching data acquisition method and system |
-
2009
- 2009-03-23 CN CN200910080584A patent/CN101848357A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102036108A (en) * | 2010-11-30 | 2011-04-27 | 青岛海信宽带多媒体技术有限公司 | Method and equipment for realizing audience rating investigation by using digital television terminal |
| CN102263994A (en) * | 2011-09-02 | 2011-11-30 | 李世平 | Audience individual watching data acquisition method and system |
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Application publication date: 20100929 |