CN103905845A - Acquisition method for viewing behavior data and mobile multimedia broadcasting terminal - Google Patents

Acquisition method for viewing behavior data and mobile multimedia broadcasting terminal Download PDF

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Publication number
CN103905845A
CN103905845A CN201210586583.1A CN201210586583A CN103905845A CN 103905845 A CN103905845 A CN 103905845A CN 201210586583 A CN201210586583 A CN 201210586583A CN 103905845 A CN103905845 A CN 103905845A
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China
Prior art keywords
behavior data
viewing behavior
memory equipment
movable memory
broadcast terminal
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CN201210586583.1A
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Inventor
张春莹
马海峰
侯铭睿
李凯慧
刘伟
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STAR SOFTWARE TECHNOLOGY CO LTD
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STAR SOFTWARE TECHNOLOGY CO LTD
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Priority to CN201210586583.1A priority Critical patent/CN103905845A/en
Publication of CN103905845A publication Critical patent/CN103905845A/en
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Abstract

The invention discloses an acquisition method for viewing behavior data. The method comprises the steps that a mobile multimedia broadcasting terminal to collect the viewing behavior data of users, the viewing behavior data are then transmitted to removable storage equipment, and then the viewing behavior data acquired by the removable storage equipment can be further analyzed and processed. The method is low in cost, an executing process does not influence a user for using multimedia services, bidirectional communication functions are not necessary for the mobile multimedia broadcasting terminal, and the method has good applicability. The invention further discloses the mobile multimedia broadcasting terminal which can initiatively collect the viewing behavior data of the users and transmit collected viewing behavior data to the removable storage equipment. The statistic and analysis of the viewing behavior data are facilitated, and meanwhile, the bidirectional communication functions are not necessary for the mobile multimedia broadcasting terminal.

Description

A kind of acquisition methods of viewing behavior data and a kind of mobile multi-media broadcast terminal
Technical field
The present invention relates to mobile multi-media broadcasting data process field, in particular, relate to a kind of acquisition methods and a kind of mobile multi-media broadcast terminal of viewing behavior data.
Background technology
In recent years, the development of China mobile multi-media broadcasting technology and the enhancing of business function provide abundant video traffic, audio service and data, services for user.These business tines are abundant, and novel form, for media user provides the platform of good amusement and recreation.But, along with the quantity of media user constantly increases, how to understand accurately media user at the behavioral data using when multimedia, thereby judge user's hobby demand according to these behavioral datas, become the problem that vast multimedia operator pays much attention to.
In prior art, the mode of obtaining the viewing behavior data of media user mainly contains two kinds.A kind of is the viewing behavior that carrys out detailed recording user by special measuring instrument; A kind of is to send the user's of mobile multi-media broadcast terminal collection viewing behavior to corresponding server by network or SMS.
Can find out in sum, the first kind of way of obtaining user audience data in prior art needs the measuring instrument of configure dedicated, has increased the cost of system maintenance management; The second way requires mobile multi-media broadcast terminal must have the network savvy of two-way communication, in real life, mobile multi-media terminal in many subscriber households does not often possess bilateral network communication function, therefore just greatly reduces the second and obtain the applicability of the mode of media user viewing behavior data.
Summary of the invention
In view of this, the invention provides a kind of acquisition methods and a kind of mobile multi-media broadcast terminal of viewing behavior data, to overcome in prior art, owing to obtaining the measuring instrument of media user viewing behavior data demand configure dedicated and requiring mobile multi-media broadcast terminal to there is system maintenance management cost height and the low problem of applicability that bi-directional communication function causes.
For achieving the above object, the invention provides following technical scheme:
An acquisition methods for viewing behavior data, comprising:
Mobile multi-media broadcast terminal gathers user audience data;
Described viewing behavior data are sent to movable memory equipment.
Wherein, described mobile multi-media broadcast terminal is connected with described movable memory equipment by its exented memory card interface.
Optionally, described described viewing behavior data are sent to movable memory equipment, comprise:
Mobile multi-media broadcast terminal is by described viewing behavior data buffer storage;
Periodically described viewing behavior data are sent to movable memory equipment.
Optionally, described viewing behavior data comprise date and time that user ID, user watched behavior occur, user behavior type, user watched frequency and channel ID.
Optionally, the collection point of described viewing behavior data comprises:
Enter Mobile Multimedia Broadcasting, exit Mobile Multimedia Broadcasting, channel switches, insert movable memory equipment, extracts movable memory equipment, program is play abnormal and the program recovery event of normal play and the time of generation thereof.
Optionally, described viewing behavior data comprise ESG audience rating of advertisement behavioral data, and the collection point of described ESG audience rating of advertisement behavioral data comprises:
Enter electron service instruction list, exit electron service instruction list, enter program news flash, exit the event of program news flash and the time of generation thereof.
Optionally, described movable memory equipment has secure ID file, described viewing behavior data are sent to before movable memory equipment, also comprises:
Described mobile multi-media broadcast terminal judges whether to exist movable memory equipment;
If not, described viewing behavior data are stored in described mobile multi-media broadcast terminal;
If so, judge whether described movable memory equipment has secure ID file; If so, enter the step that viewing behavior data is sent to movable memory equipment; If not, described viewing behavior data are stored in described mobile multi-media broadcast terminal.
Optionally, also comprise: mobile multi-media broadcast terminal successfully sends after viewing behavior data to described movable memory equipment at every turn, record sends the successfully time;
, after described mobile multi-media broadcast terminal occurs the situation of shutdown and power down and again starts shooting, also comprise:
Whether check in the viewing behavior data that send to described movable memory equipment for the last time exists user to use recently the end time record of business;
If not, record for the last time described sent to the end time that successful time is recorded as user and uses recently business.
A kind of mobile multi-media broadcast terminal, comprising:
Data acquisition module, for gathering user audience data;
Data transmission blocks, for being sent to movable memory equipment by described viewing behavior data.
Optionally, described data transmission blocks specifically for:
Described viewing behavior data are sent to movable memory equipment by exented memory card interface by mobile multi-media broadcast terminal.
Optionally, described data transmission blocks comprises:
Cache module, for by described viewing behavior data buffer storage;
Cycle sending module, for being periodically sent to movable memory equipment by described viewing behavior data.
Optionally, also comprise:
Memory device judge module, exists movable memory equipment and described movable memory equipment whether to have secure ID file for judging whether;
Stores processor module, when being no in the judged result of described memory device judge module, is stored in described viewing behavior data in mobile multi-media broadcast terminal.
Optionally, also comprise:
Time logging modle, for successfully send after viewing behavior data to described movable memory equipment in described data transmission blocks at every turn, record sends the successfully time;
Check judge module, for the situation in described mobile multi-media broadcast terminal appearance shutdown and power down and after again starting shooting, check in the last viewing behavior data that send to described movable memory equipment of judgement and whether exist user to use recently the end time record of business;
Time processing module, when being no in the inspection judged result of described inspection judge module, sends by record for the last time described the end time that successful time is recorded as user and uses recently business.
Known via above-mentioned technical scheme, compared with prior art, the embodiment of the invention discloses a kind of acquisition methods of viewing behavior data, the method makes mobile multi-media broadcast terminal collection user's viewing behavior data, again viewing behavior data are sent to a movable memory equipment, and then the viewing behavior data analysis processing that can obtain movable memory equipment.The method cost is low, and implementation does not affect user and uses multimedia service, and mobile multi-media broadcast terminal be there is no to the requirement of bi-directional communication function, has good applicability.In addition the invention also discloses a kind of mobile multi-media broadcast terminal, this mobile multi-media broadcast terminal can initiatively gather user's viewing behavior data, and the viewing behavior data that collect are sent on a movable memory equipment, be convenient to obtaining and analyzing of viewing behavior data, simultaneously, this mobile multi-media broadcast terminal does not need to have bilateral network communication function, is adapted to a lot of user's requirements.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only embodiments of the invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, other accompanying drawing can also be provided according to the accompanying drawing providing.
Fig. 1 is the acquisition methods flow chart of the disclosed viewing behavior data of the embodiment of the present invention;
Fig. 2 is the flow chart of the disclosed transmission viewing behavior of embodiment of the present invention data;
Fig. 3 is the acquisition methods flow chart of disclosed another viewing behavior data of the embodiment of the present invention;
Fig. 4 is the disclosed mobile multi-media broadcast terminal structural representation of the embodiment of the present invention;
Fig. 5 is the disclosed data transmission blocks structural representation of the embodiment of the present invention;
Fig. 6 is disclosed another mobile multi-media broadcast terminal structural representation of the embodiment of the present invention;
Fig. 7 is disclosed another the mobile multi-media broadcast terminal structural representation of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment mono-
Fig. 1 is the acquisition methods flow chart of the disclosed viewing behavior data of the embodiment of the present invention, shown in Figure 1, and the acquisition methods of described viewing behavior data can comprise:
Step 101: mobile multi-media broadcast terminal gathers user audience data.
Wherein, described viewing behavior data can comprise date and time that user ID, user watched behavior occur, user behavior type, user watched frequency and channel ID etc.
Because mobile multi-media broadcast terminal itself is with independently central processing system and memory, therefore, utilizes the original system of mobile multi-media broadcast terminal and coordinate corresponding software program just can gather easily user's viewing behavior data.
In the process of viewing behavior data acquisition, mobile multi-media broadcast terminal can be identified user request and the frequency of the channel signals that receives, and can be obtained user and used by the system clock of mobile multi-media broadcast terminal the time of required record in business procedure.For example: when mobilephone terminal user is opened after China Mobile multimedia broadcasting audio service, mobile phone terminal meeting record user identifications, user use time started and the corresponding frequency of business, in the time that user finishes this business, then record user and finish time of this business; Wherein, in the time that user changes channel, mobile phone terminal can be recorded the end time of changing the channel before channel and time started, corresponding frequency and the channel ID that changes the new channel after channel.
Step 102: described viewing behavior data are sent to movable memory equipment.
Wherein, described mobile multi-media broadcast terminal is connected with described movable memory equipment by its exented memory card interface.
In a schematic example, the concrete steps of step 102 can be referring to Fig. 2, and Fig. 2 is the flow chart of the disclosed transmission viewing behavior of embodiment of the present invention data, shown in Figure 2, can comprise:
Step 201: mobile multi-media broadcast terminal is by described viewing behavior data buffer storage.
Because user's viewing behavior data are instant, therefore mobile multi-media broadcast terminal also can be by the movable memory equipment that sends to instant the viewing behavior data that collect.But, because movable memory equipment itself has unsteadiness, too frequently to its data writing, will increase the error rate of storage data, thus, in the embodiment of the present invention, can be first by the viewing behavior data buffer memory in mobile multi-media broadcast terminal collecting.
Step 202: periodically the viewing behavior data of described buffer memory are sent to movable memory equipment.
Viewing behavior data by described buffer memory periodic or timing property send to movable memory equipment, have reduced the error rate of movable memory equipment storage data.For example: can in mobile multi-media broadcast terminal, set every movable memory equipment described in 15 points of clockwise and send viewing behavior data.Send to the viewing behavior data of movable memory equipment will delete in mobile multi-media broadcast terminal.
In the present embodiment, the collection point of described viewing behavior data can comprise: enter Mobile Multimedia Broadcasting, exit Mobile Multimedia Broadcasting, channel switches, insert movable memory equipment, extract movable memory equipment, program is play abnormal and the program recovery event of normal play and the time of generation thereof.
And for the statistics of ESG audience rating of advertisement situation, data collection point mainly concentrates on advertisement exposure rate, be the frequent degree that certain menu occurs, ESG audience rating of advertisement behavioral data collection point can comprise: the time that enters electron service instruction list, exits electron service instruction list, enters program news flash, exits the user behavior events such as program news flash and generation thereof.
Obtaining after viewing behavior data, obtain accordingly server and can analyze the audience ratings of each channel in different time sections according to the viewing behavior data acquisition in multiple movable memory equipments of different user, and can analyze the content informations such as the favorite channel program of user, thereby make multimedia operator reasonably to adjust programme content according to user's hobby, thereby better serve users.
It should be noted that, because viewing behavior data are stored in movable memory equipment, may there are many factors of instability, cause viewing behavior data destroyed, viewing behavior data structure in the embodiment of the present invention can comprise three parts, i.e. recording start mark, user watched data segment and verification and.Wherein, user watched data segment can comprise multiple fields such as user ID, date, time, behavior type, channel, free instruction, program, city, state, UA and license.Each viewing behavior data record can be according to time sequencing by writing movable memory equipment by exented memory card interface, by recording start mark and verification and the unique definite complete record of energy, while obtaining processing, only need to find one by one recording start mark, coordinate verification and, even if there is corrupt data the beginning of viewing behavior packet file or centre, also the data that residue is correct can be parsed, and whole packet file need not be abandoned.Like this, adopt that this version not only can verification viewing behavior data itself to mistake, can also in the situation that viewing behavior packet file is destroyed, therefrom recover a part does not have impaired viewing behavior data.
In the present embodiment, the acquisition methods of described viewing behavior data makes mobile multi-media broadcast terminal collection user's viewing behavior data, again viewing behavior data are sent to a movable memory equipment, and then the viewing behavior data analysis processing that movable memory equipment is obtained.The method cost is low, and implementation does not affect user and uses multimedia service, and mobile multi-media broadcast terminal be there is no to the requirement of bi-directional communication function, has good applicability.
Embodiment bis-
Fig. 3 is the acquisition methods flow chart of disclosed another viewing behavior data of the embodiment of the present invention, shown in Figure 3, and described method can comprise:
Step 301: mobile multi-media broadcast terminal gathers user audience data.
Step 302: described mobile multi-media broadcast terminal judges whether to exist movable memory equipment; If so, enter step 303, if not, enter step 304.
If do not connect movable memory equipment on mobile multi-media broadcast terminal at all, mobile multi-media broadcast terminal does not need to send viewing behavior data.In the embodiment of the present invention, described mobile multi-media broadcast terminal is connected with movable memory equipment by its exented memory card interface.
Step 303: judge whether described movable memory equipment has secure ID file, if so, enters step 305, if not, enters step 304.
Owing to requiring integrality and the accuracy of viewing behavior data, therefore, can be not random for fear of user in the embodiment of the present invention viewing behavior data be kept in multiple different memory devices, movable memory equipment must be the movable memory equipment that the operation management system of deciding through consultation is provided.Like this, can be by judging whether the movable memory equipment connecting on mobile multi-media broadcast terminal is correct memory device, then determine to want to send viewing behavior data.
Step 304: described viewing behavior data are stored in described mobile multi-media broadcast terminal.
If not connecting the movable memory equipment of movable memory equipment or connection on mobile multi-media broadcast terminal is not satisfactory memory device, can first viewing behavior data be stored in the memory or buffer memory in mobile multi-media broadcast terminal, until after satisfactory movable memory equipment connects on the above mobile multi-media broadcast terminal, then the viewing behavior data of storage are derived.
Step 305: described viewing behavior data are sent to movable memory equipment.
It should be noted that, in other embodiment, mobile multi-media broadcast terminal successfully sends after viewing behavior data to described movable memory equipment at every turn, can also comprise that record sends the successfully step of time.Like this, after mobile multi-media broadcast terminal shutdown and power down accident occurs and again starts shooting, mobile multi-media broadcast terminal can also check in the viewing behavior data that send to described movable memory equipment for the last time whether exist user to use recently the end time record of business; If be not checked through above-mentioned record, the successful time of record for the last time described being sent is recorded as user and uses recently the end time of business.To ensure the integrality of viewing behavior data record, and the acquisition time error causing due to special circumstances was controlled in effective time.
In the present embodiment, the acquisition methods of described viewing behavior data makes mobile multi-media broadcast terminal collection user's viewing behavior data, again viewing behavior data are sent to a movable memory equipment, and then can be to the viewing behavior data analysis processing of obtaining in movable memory equipment.The method can ensure that viewing behavior data that mobile multi-media broadcast terminal collects are all sent in the movable memory equipment that operator specifies, prevents that user from arbitrarily changing movable memory equipment, has ensured the integrality of viewing behavior data.The method cost is low, and implementation does not affect user and uses multimedia service, and mobile multi-media broadcast terminal be there is no to the requirement of bi-directional communication function, has good applicability.
In the disclosed embodiment of the invention described above, describe method in detail, can adopt the device of various ways to realize for method of the present invention, therefore the invention also discloses a kind of device, provide specific embodiment below and be elaborated.
Embodiment tri-
Fig. 4 is the disclosed mobile multi-media broadcast terminal structural representation of the embodiment of the present invention, shown in Figure 4, and described mobile multi-media broadcast terminal 40 can comprise:
Data acquisition module 401, for gathering user audience data.
Because mobile multi-media broadcast terminal itself is with independently central processing system and memory, therefore, utilizes the original system of mobile multi-media broadcast terminal and coordinate corresponding software program just can gather easily user's viewing behavior data.In the embodiment of the present invention, the original system equipment of multimedia is not described in detail, only highlights the apparatus module relevant to inventive point of the present invention.
Wherein, described viewing behavior data can comprise date and time that user ID, user watched behavior occur, user behavior type, user watched frequency and channel ID etc.
Data transmission blocks 402, for being sent to movable memory equipment by described viewing behavior data.
Wherein, described data transmission blocks 402 specifically can be sent to movable memory equipment by described viewing behavior data for the exented memory card interface by mobile multi-media broadcast terminal.
In a schematic example, the concrete structure of data transmission blocks 402 can be referring to Fig. 5, and Fig. 5 is the disclosed data transmission blocks structural representation of the embodiment of the present invention, and as shown in Figure 5, data transmission blocks 402 specifically can comprise:
Cache module 4021, for by described viewing behavior data buffer storage.
Cycle sending module 4022, for being periodically sent to movable memory equipment by described viewing behavior data.
In the present embodiment, described mobile multi-media broadcast terminal can initiatively gather user's viewing behavior data, and the viewing behavior data that collect are sent on a movable memory equipment, be convenient to the statistics and analysis of viewing behavior data, simultaneously, this mobile multi-media broadcast terminal does not need to possess bilateral network communication function, is adapted to a lot of users' requirement.
Embodiment tetra-
Fig. 6 is disclosed another mobile multi-media broadcast terminal structural representation of the embodiment of the present invention, and shown in Figure 6, described mobile multi-media broadcast terminal 60 can comprise:
Data acquisition module 401, for gathering user audience data.
Because mobile multi-media broadcast terminal itself is with independently central processing system and memory, therefore, utilizes the original system of mobile multi-media broadcast terminal and coordinate corresponding software program just can gather easily user's viewing behavior data.In the embodiment of the present invention, the original system equipment of multimedia is not described in detail, only highlights the apparatus module relevant to inventive point of the present invention.
Memory device judge module 601, exists movable memory equipment and described movable memory equipment whether to have secure ID file for judging whether.
Stores processor module 602, when being no in the judged result of described memory device judge module, is stored in described viewing behavior data in mobile multi-media broadcast terminal.
If not connecting the movable memory equipment of movable memory equipment or connection on mobile multi-media broadcast terminal is not satisfactory memory device, can first viewing behavior data be stored in the memory or buffer memory in mobile multi-media broadcast terminal, until after satisfactory movable memory equipment connects on the above mobile multi-media broadcast terminal, then the viewing behavior data of storage are derived.
Data transmission blocks 402, in the judged result of memory device judge module 601 when being, described viewing behavior data are sent to movable memory equipment.
Wherein, described data transmission blocks 402 specifically can be sent to movable memory equipment by described viewing behavior data for the exented memory card interface by mobile multi-media broadcast terminal.
In other embodiment, mobile multi-media broadcast terminal can also have another structure, can be referring to Fig. 7, and Fig. 7 is disclosed another the mobile multi-media broadcast terminal structural representation of the embodiment of the present invention, as shown in Figure 7, described mobile multi-media broadcast terminal 70 can comprise:
Data acquisition module 401, for gathering user audience data.
Data transmission blocks 402, for being sent to movable memory equipment by described viewing behavior data.
Wherein, described data transmission blocks 402 specifically can be sent to movable memory equipment by described viewing behavior data for the exented memory card interface by mobile multi-media broadcast terminal.
Time logging modle 701, for successfully send after viewing behavior data to described movable memory equipment in described data transmission blocks 402 at every turn, record sends the successfully time.
Embodiment can be movable memory equipment receiving after the success of viewing behavior data, returns to one receive into function signal to data transmission blocks 402, and time logging modle 701 records receive the described function signal postscript that receives into and record the lower time.
Check judge module 702, for the situation in described mobile multi-media broadcast terminal appearance shutdown and power down and after again starting shooting, check in the last viewing behavior data that send to described movable memory equipment of judgement and whether exist user to use recently the end time record of business.
Time processing module 703, when being no in the inspection judged result of described inspection judge module, sends by record for the last time described the end time that successful time is recorded as user and uses recently business.
, do not process when being in the inspection judged result of described inspection judge module.
In the present embodiment, described mobile multi-media broadcast terminal can initiatively gather user's viewing behavior data, and the viewing behavior data that collect are sent on a movable memory equipment, so that the statistics and analysis of viewing behavior data, simultaneously, this mobile multi-media broadcast terminal does not need to have bilateral network communication function, is adapted to a lot of user's requirements.And this mobile multi-media broadcast terminal can ensure that the viewing behavior data that collect are all sent in the movable memory equipment that operator specifies, prevents that user from arbitrarily changing movable memory equipment, has ensured the integrality of viewing behavior data.
In this specification, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is and the difference of other embodiment, between each embodiment identical similar part mutually referring to.For the disclosed device of embodiment, because it corresponds to the method disclosed in Example, so description is fairly simple, relevant part illustrates referring to method part.
Also it should be noted that, in this article, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby the process, method, article or the equipment that make to comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or be also included as the intrinsic key element of this process, method, article or equipment.The in the situation that of more restrictions not, the key element being limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment that comprises described key element and also have other identical element.
The software module that the method for describing in conjunction with embodiment disclosed herein or the step of algorithm can directly use hardware, processor to carry out, or the combination of the two is implemented.Software module can be placed in the storage medium of any other form known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field.
To the above-mentioned explanation of the disclosed embodiments, make professional and technical personnel in the field can realize or use the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiment, General Principle as defined herein can, in the situation that not departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention will can not be restricted to these embodiment shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.

Claims (13)

1. an acquisition methods for viewing behavior data, is characterized in that, comprising:
Mobile multi-media broadcast terminal gathers user audience data;
Described viewing behavior data are sent to movable memory equipment.
2. method according to claim 1, is characterized in that, described mobile multi-media broadcast terminal is connected with described movable memory equipment by its exented memory card interface.
3. method according to claim 1, is characterized in that, described described viewing behavior data is sent to movable memory equipment, comprising:
Mobile multi-media broadcast terminal is by described viewing behavior data buffer storage;
Periodically described viewing behavior data are sent to movable memory equipment.
4. method according to claim 1, is characterized in that, described viewing behavior data comprise date and time that user ID, user watched behavior occur, user behavior type, user watched frequency and channel ID.
5. method according to claim 1, is characterized in that, the collection point of described viewing behavior data comprises:
Enter Mobile Multimedia Broadcasting, exit Mobile Multimedia Broadcasting, channel switches, insert movable memory equipment, extracts movable memory equipment, program is play abnormal and the program recovery event of normal play and the time of generation thereof.
6. method according to claim 1, is characterized in that, described viewing behavior data comprise ESG audience rating of advertisement behavioral data, and the collection point of described ESG audience rating of advertisement behavioral data comprises:
Enter electron service instruction list, exit electron service instruction list, enter program news flash, exit the event of program news flash and the time of generation thereof.
7. method according to claim 1, is characterized in that, described movable memory equipment has secure ID file, described viewing behavior data are sent to before movable memory equipment, also comprises:
Described mobile multi-media broadcast terminal judges whether to exist movable memory equipment;
If not, described viewing behavior data are stored in described mobile multi-media broadcast terminal;
If so, judge whether described movable memory equipment has secure ID file; If so, enter the step that viewing behavior data is sent to movable memory equipment; If not, described viewing behavior data are stored in described mobile multi-media broadcast terminal.
8. method according to claim 1, is characterized in that, also comprises: mobile multi-media broadcast terminal successfully sends after viewing behavior data to described movable memory equipment at every turn, and record sends the successfully time;
, after described mobile multi-media broadcast terminal occurs the situation of shutdown and power down and again starts shooting, also comprise:
Whether check in the viewing behavior data that send to described movable memory equipment for the last time exists user to use recently the end time record of business;
If not, record for the last time described sent to the end time that successful time is recorded as user and uses recently business.
9. a mobile multi-media broadcast terminal, is characterized in that, comprising:
Data acquisition module, for gathering user audience data;
Data transmission blocks, for being sent to movable memory equipment by described viewing behavior data.
10. terminal according to claim 9, is characterized in that, described data transmission blocks specifically for:
Described viewing behavior data are sent to movable memory equipment by exented memory card interface by mobile multi-media broadcast terminal.
11. devices according to claim 9, is characterized in that, described data transmission blocks comprises:
Cache module, for by described viewing behavior data buffer storage;
Cycle sending module, for being periodically sent to movable memory equipment by described viewing behavior data.
12. terminals according to claim 9, is characterized in that, also comprise:
Memory device judge module, exists movable memory equipment and described movable memory equipment whether to have secure ID file for judging whether;
Stores processor module, when being no in the judged result of described memory device judge module, is stored in described viewing behavior data in mobile multi-media broadcast terminal.
13. terminals according to claim 9, is characterized in that, also comprise:
Time logging modle, for successfully send after viewing behavior data to described movable memory equipment in described data transmission blocks at every turn, record sends the successfully time;
Check judge module, for the situation in described mobile multi-media broadcast terminal appearance shutdown and power down and after again starting shooting, check in the last viewing behavior data that send to described movable memory equipment of judgement and whether exist user to use recently the end time record of business;
Time processing module, when being no in the inspection judged result of described inspection judge module, sends by record for the last time described the end time that successful time is recorded as user and uses recently business.
CN201210586583.1A 2012-12-28 2012-12-28 Acquisition method for viewing behavior data and mobile multimedia broadcasting terminal Pending CN103905845A (en)

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