CN104954817A - Audience data processing method, audience statistics system and related equipment - Google Patents

Audience data processing method, audience statistics system and related equipment Download PDF

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Publication number
CN104954817A
CN104954817A CN201410111334.6A CN201410111334A CN104954817A CN 104954817 A CN104954817 A CN 104954817A CN 201410111334 A CN201410111334 A CN 201410111334A CN 104954817 A CN104954817 A CN 104954817A
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China
Prior art keywords
data
viewing
statistics equipment
top box
set top
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CN201410111334.6A
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Chinese (zh)
Inventor
吴凡
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Star Software Technology Co.,Ltd.
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STAR TIMES COMMUNICATION NETWORK TECHNOLOGY Co Ltd
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Priority to CN201410111334.6A priority Critical patent/CN104954817A/en
Publication of CN104954817A publication Critical patent/CN104954817A/en
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Abstract

The invention provides an audience data processing method. On the basis of a remote wireless communication module additionally installed in a set-top box, the method comprises the following steps: the remote wireless communication module obtains the audience data acquired by an acquisition module in the set-top box, and sends the audience data to external specified statistics equipment, thus providing a data basis for the external specified statistics equipment to carry out audience statistics. Therefore, the application saves lots of labour cost, and can achieve the purpose that the audience data received by the specified statistics equipment has the characteristic of real-time performance.

Description

Viewing-data processing method, audience statistical system and relevant device
Technical field
The application relates to set-top box application technical field, particularly a kind of viewing-data processing method, remote wireless communication module, Set Top Box and audience statistical system.
Background technology
Along with the develop rapidly of digital television business is with universal, Set Top Box viewing TV is used to become the selection of most of user.In order to improve the service quality of radio and television supplier, just need to understand the preference that user watches TV, such as: when this user is watching TV, this user likes seeing which channel etc.The preference that current understanding user watches TV is realized by statistics viewing-data.Radio and television supplier, after adding up viewing-data, can carry out adjustment Promgramming targetedly, and then improve service quality.
The prerequisite of adding up viewing-data collects viewing-data, the mode utilizing Set Top Box to collect viewing-data is at present: be stored in external memory storage by the viewing-data collected, staff regularly collects external memory storage in user family, viewing-data in external memory storage is derived, completes collection work.Visible, the mode utilizing Set Top Box to gather viewing-data at present brings very large workload to staff, and human cost is high.And due to staff adopt be regularly carry out collection external memory storage mode, the viewing-data therefore collected does not possess real-time.
Summary of the invention
For solving the problems of the technologies described above, the embodiment of the present application provides a kind of viewing-data processing method, remote wireless communication module, Set Top Box and audience statistical system, to reach saving human cost, and the object that viewing-data that designated statistics equipment receives possesses real-time can be reached, technical scheme is as follows:
A kind of viewing-data processing method, based on the remote wireless communication module installed additional in Set Top Box, described method comprises:
Described remote wireless communication module obtains the viewing-data that in Set Top Box, acquisition module gathers;
And externally designated statistics equipment sends described viewing-data, provide data basis for described outside designated statistics equipment carries out viewership statistics.
Preferably, according to following steps externally designated statistics equipment send described viewing-data:
Obtain the network location information of described designated statistics equipment;
By described network location information, set up data channel with described designated statistics equipment;
Described viewing-data is mail to described designated statistics equipment by described data channel.
Preferably, the process of the network location information of the described designated statistics equipment of described acquisition, comprising:
The network location information of described designated statistics equipment is obtained from the passage issuing the information such as arrearage notice to Set Top Box.
Preferably, before described viewing-data is mail to described designated statistics equipment by described data channel, also comprise:
When there is invisible character in described viewing-data, be character visible by described invisible character conversion.
A kind of remote wireless communication module, comprising:
First acquiring unit, for obtaining the viewing-data that acquisition module in Set Top Box gathers;
Transmitting element, sends described viewing-data for externally designated statistics equipment, provides data basis for described outside designated statistics equipment carries out viewership statistics.
Preferably, described transmitting element comprises:
Second acquisition unit, for obtaining the network location information of described designated statistics equipment;
Set up unit, for by described network location information, set up data channel with described designated statistics equipment;
Send subelement, for described viewing-data is mail to described designated statistics equipment by described data channel.
Preferably, described second acquisition unit comprises:
Obtain subelement, for obtaining the network location information of described designated statistics equipment from the passage issuing the information such as arrearage notice to Set Top Box.
Preferably, described transmitting element also comprises:
Converting unit, for, before described viewing-data is mail to described designated statistics equipment by described data channel, when there is invisible character in described viewing-data, be character visible by described invisible character conversion.
A kind of Set Top Box, comprising the acquisition module for gathering viewing-data, also comprising: the remote wireless communication module be connected with described acquisition module, the viewing-data that described remote wireless communication module gathers for obtaining acquisition module in Set Top Box; And externally designated statistics equipment sends described viewing-data, provide data basis for described outside designated statistics equipment carries out viewership statistics.
A kind of audience statistical system, comprising: Set Top Box and statistics equipment, wherein:
Described Set Top Box, for obtaining the viewing-data that acquisition module in Set Top Box gathers, sends described viewing-data to described statistics equipment;
Described statistics equipment, for receiving described viewing-data, and carries out viewership statistics.
Compared with prior art, the beneficial effect of the application is:
In this application, by the remote wireless communication module installed additional in Set Top Box, the viewing-data utilizing remote radio communication technology to be collected by acquisition module is sent to designated statistics equipment, completes the collection to viewing-data.Whole collection process, without the need to manual intervention, has saved a large amount of human cost.Although the remote wireless communication module installed additional needs certain cost, relative to long human cost, cost is low.
And remote wireless communication module can the viewing-data that arrives of transmission and reception in real time to designated statistics equipment, the viewing-data that designated statistics equipment is received possesses the characteristic of real-time.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present application, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the application, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of flow chart of viewing-data processing method that the application provides;
Fig. 2 is a kind of operating diagram of the remote wireless communication module that the application provides;
Fig. 3 is a kind of sub-process figure of the viewing-data processing method that the application provides;
Fig. 4 is a kind of structural representation of the remote wireless communication module that the application provides;
Fig. 5 is a kind of structural representation of the transmitting element that the application provides;
Fig. 6 is a kind of structural representation of the Set Top Box that the application provides;
Fig. 7 is a kind of structural representation of the audience statistical system that the application provides;
Fig. 8 is a kind of entity acts schematic diagram of the audience statistical system that the application provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, be clearly and completely described the technical scheme in the embodiment of the present application, obviously, described embodiment is only some embodiments of the present application, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the application's protection.
Embodiment one
Refer to Fig. 1, it illustrates a kind of flow chart of viewing-data processing method that the application provides, before execution viewing-data processing method, need in Set Top Box, to install remote wireless communication module additional in advance.Viewing-data processing method is based on the remote wireless communication module in Set Top Box, and viewing-data processing method can comprise the following steps:
Step S11: described remote wireless communication module obtains the viewing-data that in Set Top Box, acquisition module gathers.
Step S12: described remote wireless communication module externally designated statistics equipment sends described viewing-data, provides data basis for described outside designated statistics equipment carries out viewership statistics.
In the present embodiment, the viewing-data that acquisition module gathers can be audience rating data, the data that can certainly produce for the user operation TV except audience rating data.
When the viewing-data that acquisition module gathers is audience rating data, remote wireless communication module externally designated statistics equipment sends audience rating data, provides data basis for described outside designated statistics equipment carries out audience rating statistical.
In the present embodiment, preferably, remote wireless communication module can be GPRS(general packet radio service, General Packet Radio Service) module.
Certainly, remote wireless communication module can also can realize the module of remote radio communication for other.
In the present embodiment, acquisition module, can at the default corresponding audience rating data of data collection point collection when carrying out audience rating data acquisition.
Whether the result of audience rating statistical is authentic and valid, closely related with arranging of data collection point in Set Top Box program, the audience rating data of collection will be made as much as possible accurately effective, but be not that data collection point is The more the better, too much invalid information only can cause the difficulty of data analysis, for the emphasis of audience rating statistical, rational data collection point is selected to be the key of audience rating statistical quality.Such as, for the statistics paying close attention to emphatically program audience rating, data collection point concentrates on program and watches, program switches, in EPG event; For the statistics of audience rating of advertisement rate, data collection point concentrates on advertisement exposure rate, in the frequent degree that certain menu occurs.Based on this, in the present embodiment, can preset data collection point, carried out the collection of audience rating data in preset data collection point by acquisition module.
In the present embodiment, additionally provide a kind of operating diagram of remote wireless communication module, refer to Fig. 2, it illustrates the operating diagram between remote wireless communication module and Set Top Box, designated statistics equipment, remote wireless communication module obtains viewing-data from the acquisition module of Set Top Box, then sends viewing-data to designated statistics equipment.
In this application, by the remote wireless communication module installed additional in Set Top Box, the viewing-data utilizing remote radio communication technology to be collected by acquisition module is sent to designated statistics equipment, completes the collection to viewing-data.Whole collection process, without the need to manual intervention, has saved a large amount of human cost.Although the remote wireless communication module installed additional needs certain cost, relative to long human cost, cost is low.
And remote wireless communication module can the viewing-data that arrives of transmission and reception in real time to designated statistics equipment, the viewing-data that designated statistics equipment is received possesses the characteristic of real-time.
Embodiment two
In the present embodiment, illustrate be remote wireless communication module externally designated statistics equipment send the detailed process of described viewing-data, refer to Fig. 3, it illustrates a kind of sub-process figure of the viewing-data processing method that the application provides, can comprise the following steps:
Step S31: the network location information obtaining described designated statistics equipment.
The specific implementation obtaining the network location information of described designated statistics equipment can be: the network location information obtaining described designated statistics equipment from the passage issuing the information such as arrearage notice to Set Top Box.
Concrete, the network location information of designated statistics equipment can but be not limited to domain name or the IP address of designated statistics equipment.
Certainly, the network location information of designated statistics equipment also can input to Set Top Box by staff, and then remote wireless communication module obtains the network location information of designated statistics equipment from Set Top Box.
Step S32: by described network location information, sets up data channel with described designated statistics equipment.
Step S33: described viewing-data is mail to described designated statistics equipment by described data channel.
Can by UDP(User Datagram Protoco (UDP) when remote wireless communication module involved in embodiment one and embodiment two sends viewing-data to designated statistics equipment, User Datagram Protocol) agreement, as the basic agreement of transmission.
In this application, preferred udp protocol is as the basic agreement of transmission, it is the significance level due to the performance and audience rating data considering designated statistics equipment, the overload of designated statistics equipment can not be made, and udp protocol is connectionless transport layer protocol, the object making the duty ratio of designated statistics equipment lighter can be reached.
Before sending viewing-data to designated statistics equipment, can following steps be performed:
Steps A 11: Set Top Box to designated statistics device request relevant configured parameter, and sends heartbeat packet to described designated statistics equipment.
Wherein, the event number that relevant configured parameter specifically comprises reply id, eartbeat interval time, Set Top Box needs report, type etc.
Set Top Box sends heartbeat packet to designated statistics equipment and ensure that the existence of designated statistics device-aware to Set Top Box.
Steps A 12: Set Top Box receives the relevant configured parameter that described designated statistics equipment sends.
Set Top Box is after the relevant configured parameter receiving the transmission of designated statistics equipment, the relevant configured parameter that can be sent according to designated statistics equipment by the remote wireless communication module in Set Top Box, send corresponding viewing-data, and the viewing-data that the relevant configured parameter that sends to described designated statistics equipment of remote radio communication is corresponding.
Set Top Box to designated statistics device request relevant configured parameter, and sends the mechanism of corresponding viewing-data according to relevant configured parameter, can realize dynamic management Set Top Box, is convenient to safeguard and upgrading.
In this application, the relevant configured parameter that remote wireless communication module sends according to designated statistics equipment, sends corresponding viewing-data.
Certainly, the application can adopt the host-host protocol except udp protocol as the basic agreement of transmission, as TCP(transmission control protocol, and Transmission Control Protocol) agreement.Only adopting Transmission Control Protocol to carry out transmitting compared to adopting udp protocol to transmit, making designated statistics apparatus of load weight.
Involved before described viewing-data is mail to described designated statistics equipment by described data channel in embodiment two, can also perform following steps: when there is invisible character in described viewing-data, be character visible by described invisible character conversion.
Concrete, be character visible by described invisible character conversion, BASE64 algorithm can be adopted to change.
In this application, viewing-data, after installing remote wireless communication module additional, can be sent to designated statistics equipment by Set Top Box, does not need, by network interface, viewing-data is sent to designated statistics equipment, does not therefore need user to possess Internet resources, highly versatile.
For aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the application is not by the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the application is necessary.
Embodiment three
Corresponding with said method embodiment, this application provides a kind of remote wireless communication module, refer to Fig. 4, Fig. 4 shows a kind of structural representation of the remote wireless communication module that the application provides, and remote wireless communication module comprises: the first acquiring unit 41 and transmitting element 42.
First acquiring unit 41, for obtaining the viewing-data that acquisition module in Set Top Box gathers.
Transmitting element 42, sends described viewing-data for externally designated statistics equipment, provides data basis for described outside designated statistics equipment carries out viewership statistics.
The concrete structure of transmitting element 42 refers to Fig. 5, and Fig. 5 shows a kind of structural representation of the transmitting element that the application provides, and transmitting element 42 comprises: second acquisition unit 51, set up unit 52 and send subelement 53.
Second acquisition unit 51, for obtaining the network location information of described designated statistics equipment.
Second acquisition unit 51 specifically can comprise acquisition subelement, for obtaining the network location information of described designated statistics equipment from the passage issuing the information such as arrearage notice to Set Top Box.
Set up unit 52, for by described network location information, set up data channel with described designated statistics equipment.
Send subelement 53, for described viewing-data is mail to described designated statistics equipment by described data channel.
Wherein, transmitting element 42 can also comprise: converting unit, for, before described viewing-data is mail to described designated statistics equipment by described data channel, when there is invisible character in described viewing-data, be character visible by described invisible character conversion.
In the present embodiment, remote wireless communication module can but be not limited to GPRS module.
Embodiment four
In the present embodiment, show a kind of concrete structure of Set Top Box, refer to Fig. 6, Fig. 6 shows a kind of structural representation of the Set Top Box that the application provides, Set Top Box comprises: acquisition module 61 and the remote wireless communication module 62 be connected with acquisition module 61, wherein, the concrete structure of remote wireless communication module 62 and the function of each unit refer to embodiment three, do not repeat them here.
The viewing-data that remote wireless communication module 62 gathers for obtaining acquisition module in Set Top Box; And externally designated statistics equipment sends described viewing-data, provide data basis for described outside designated statistics equipment carries out viewership statistics.
Embodiment five
In the present embodiment, show a kind of audience statistical system, concrete structure refers to Fig. 7, Fig. 7 shows a kind of structural representation of the audience statistical system that the application provides, audience statistical system comprises: Set Top Box 71 and statistics equipment 72, wherein Set Top Box 71 is the Set Top Box shown in embodiment four, and the concrete structure of Set Top Box 71 and the function of each module refer to embodiment four, do not repeat them here.
Described Set Top Box 71, for obtaining the viewing-data that acquisition module in Set Top Box gathers, sends described viewing-data to described statistics equipment.
Described statistics equipment 72, for receiving described viewing-data, and carries out viewership statistics.
Refer to Fig. 8, it illustrates a kind of entity acts schematic diagram of audience statistical system.
It should be noted that, each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For device class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
For convenience of description, various unit is divided into describe respectively with function when describing above device.Certainly, the function of each unit can be realized in same or multiple software and/or hardware when implementing the application.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the mode that the application can add required general hardware platform by software and realizes.Based on such understanding, the technical scheme of the application can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment of the application or embodiment.
Above viewing-data processing method, audience statistical system and relevant device (namely depending on data processing method, remote wireless communication module, Set Top Box and audience statistical system) that the application provides are described in detail, apply specific case herein to set forth the principle of the application and execution mode, the explanation of above embodiment is just for helping method and the core concept thereof of understanding the application; Meanwhile, for one of ordinary skill in the art, according to the thought of the application, all will change in specific embodiments and applications, in sum, this description should not be construed as the restriction to the application.

Claims (10)

1. a viewing-data processing method, is characterized in that, based on the remote wireless communication module installed additional in Set Top Box, described method comprises:
Described remote wireless communication module obtains the viewing-data that in Set Top Box, acquisition module gathers;
And externally designated statistics equipment sends described viewing-data, provide data basis for described outside designated statistics equipment carries out viewership statistics.
2. method according to claim 1, is characterized in that, according to following steps externally designated statistics equipment send described viewing-data:
Obtain the network location information of described designated statistics equipment;
By described network location information, set up data channel with described designated statistics equipment;
Described viewing-data is mail to described designated statistics equipment by described data channel.
3. method according to claim 2, is characterized in that, the process of the network location information of the described designated statistics equipment of described acquisition, comprising:
The network location information of described designated statistics equipment is obtained from the passage issuing the information such as arrearage notice to Set Top Box.
4. method according to claim 2, is characterized in that, before described viewing-data is mail to described designated statistics equipment by described data channel, also comprises:
When there is invisible character in described viewing-data, be character visible by described invisible character conversion.
5. a remote wireless communication module, is characterized in that, comprising:
First acquiring unit, for obtaining the viewing-data that acquisition module in Set Top Box gathers;
Transmitting element, sends described viewing-data for externally designated statistics equipment, provides data basis for described outside designated statistics equipment carries out viewership statistics.
6. remote wireless communication module according to claim 5, is characterized in that, described transmitting element comprises:
Second acquisition unit, for obtaining the network location information of described designated statistics equipment;
Set up unit, for by described network location information, set up data channel with described designated statistics equipment;
Send subelement, for described viewing-data is mail to described designated statistics equipment by described data channel.
7. remote wireless communication module according to claim 6, is characterized in that, described second acquisition unit comprises:
Obtain subelement, for obtaining the network location information of described designated statistics equipment from the passage issuing the information such as arrearage notice to Set Top Box.
8. remote wireless communication module according to claim 6, is characterized in that, described transmitting element also comprises:
Converting unit, for, before described viewing-data is mail to described designated statistics equipment by described data channel, when there is invisible character in described viewing-data, be character visible by described invisible character conversion.
9. a Set Top Box, comprise the acquisition module for gathering viewing-data, it is characterized in that, also comprise: the remote wireless communication module be connected with described acquisition module, the viewing-data that described remote wireless communication module gathers for obtaining acquisition module in Set Top Box; And externally designated statistics equipment sends described viewing-data, provide data basis for described outside designated statistics equipment carries out viewership statistics.
10. an audience statistical system, is characterized in that, comprising: Set Top Box and statistics equipment, wherein:
Described Set Top Box, for obtaining the viewing-data that acquisition module in Set Top Box gathers, sends described viewing-data to described statistics equipment;
Described statistics equipment, for receiving described viewing-data, and carries out viewership statistics.
CN201410111334.6A 2014-03-24 2014-03-24 Audience data processing method, audience statistics system and related equipment Pending CN104954817A (en)

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Application publication date: 20150930

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